Asia-Pacific Secure Content Management Market 2012 Stable Growth is Anticipated in the and Web Security Segments

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1 Asia-Pacific Secure Content Management Market 2012 Stable Growth is Anticipated in the and Web Security Segments October 2013

2 Contents Section Slide Number Executive Summary 5 Market Overview 11 Total Secure Content Management Market - External Challenges: Drivers and Restraints 18 Forecast and Trends 24 Market Share and Competitive Analysis 35 ANZ Breakdown 45 ASEAN Breakdown 69 Greater China Breakdown 103 India Breakdown 130 Japan Breakdown 149 South Korea Breakdown 168 The Last Word 185 Appendix 188 4

3 Executive Summary The Asia-Pacific Secure Content Management (SCM) market continued to perform well during 2012, posting a healthy Year-over-Year (YoY) growth of % despite economic uncertainties casting a negative impact on regional enterprises. The spending sentiment on and Web security technologies remained high across enterprises, and it is set to continue in the future. Stable growth was mainly driven by greater understanding of the criticality of content security solutions to business communications and their value in preventing increasingly sophisticated threats and attacks. The market continued to be fuelled by the contributions of big markets, such as Japan, ANZ and Greater China. While Japan and ANZ witnessed a slowdown in terms of growth rates due to various market challenges, Greater China experienced a strong growth of % in The year saw stable economic conditions in these regions, which increased business confidence and led to increased spending on Web and security solutions. Greater demand for secure content management solutions was also observed across enterprises in India and the ASEAN region, thanks to growing market potential and, more importantly, the relatively high prevalence of greenfield opportunities. The Asia-Pacific security content management (SCM) market is expected to be mainly driven by business growth and performance in these regions. Across technology segments, the SCM market was still led by the adoption of security solutions, as has increasingly become an important communication tool for enterprises in their day-to-day operations. Therefore, ensuring the security of gateways has become one of the highest priorities for most enterprises. 6

4 Executive Summary (continued) On the Web security front, with more enterprises looking to leverage on the potential offered by the Web, there was a growing need for them to strike a fine balance between restricting and enabling Web access for their employees. Enterprises were particularly interested in increasing visibility, managing employee Web behavior better, and obtaining greater control over Web content, especially micro-applications which are a common feature of Web sites. Security issues faced by and Web security gateways are expected to be exacerbated by the rising prevalence of enterprise mobility and the growing adoption of bring your own devices or bring your own applications (BYOD or BYOA) trends. In this way, enterprises are likely to experience increased threat exposure brought about by mobile devices, many of which may become attack vectors or pose greater risk issues due to intentional or unintentional human errors. The lack of recent market buzz and innovation in and Web security technologies has caused the segments to be overshadowed by other security technologies in some instances. As such, the onus is on content security vendors to introduce more capabilities into the solutions and create greater value for their customers, especially in terms of how future content security technologies are going to impact the business perspectives of an organization beyond simply catering to the IT perspective. 7

5 Executive Summary Market Engineering Measurements Total Secure Content Management Market: Asia-Pacific, 2012 Market Overview Market Stage Market Revenue Market Size for Last Year of Study Period Base Year Market Growth Rate Growth $ M $ M % (2012) (2019) Compound Annual Growth Rate Customer Price Sensitivity Market Concentration % (CAGR, ) (scale:1 [low] to 10 [High]) % (% of market share held by top 3 companies) Decreasing Stable Increasing For a tabular version, click here. Note: All figures are rounded. The base year is

6 Executive Summary Market Engineering Measurements (continued) Competitor Overview Total Addressable Market Number of Competitors Number of Companies that Exited* Number of Companies that Entered** Replacement Rate More than Years (active market competitors in base year) (2012) (2012) (average period of unit replacement) Decreasing Stable Increasing *Companies that had no market share in **Companies that had market share in Note: All figures are rounded. The base year is

7 Executive Summary CEO s Perspective 1 An increasing number of competitors offering cloud-based security services as an alternative to software and hardware solutions would dampen the growth prospect for SCM product markets. 2 A proliferation of new mobile technologies, along with the big trend of enterprise mobility or BYOD, would boost the technology demand for current content security solutions. 3 Web security gateway solutions have evolved to be more behavior- or usercentric, in addition to providing threat intelligence. 10

8 Market Overview Definitions Security Refers to technology developed to filter or screen s for spam, malware, or other objectionable content. The principal function of filtering is to eliminate sending and receiving unsolicited s (spam) or security threats that are often embedded in s. filtering can be deployed as a stand-alone gateway solution, as part of security appliances, or together with the servers (Groupware) within the network. Web Security URL Filtering refers to technology (based on URL) developed to screen and block Web sites or sections off Web sites that are deemed inappropriate, offensive, or undesirable and those that may contain embedded security threats. URL filtering is mainly deployed at the gateway level. Recreational Application Controllers refers to technology developed to filter and block any recreational application, be it peer-to-peer (P2P), wikis, or instant message applications or words and phrases defined by administers. Recreational application controllers can be for either intranet (designed to be used within the corporate network) or the Internet. Others refers to technologies other than the above-mentioned ones, for instance, auditing, recording, proxy identification, Web content rating, etc. 12

9 Market Overview Geographical Coverage Greater China China Hong Kong Taiwan South Korea Japan India ASEAN Singapore Malaysia Indonesia The Philippines Thailand Vietnam ANZ Australia New Zealand 13

10 Market Overview Key Questions This Study Will Answer Is the SCM market growing? How long will it continue to grow, and at what rate? Are the existing competitors structured correctly to meet customer needs? Will SCM solutions continue to exist, or will they get replaced by other solutions? How will the structure of the market change with time? Will the products and services become features in other markets? Are the vendors in the market ready to go it alone, or do they need partnerships to take their business to the next level? 14