Business Plan for SCJN Interior Architecture firm

Transcription

1 Business Plan for SCJN Interior Architecture firm The entire following business plans are based on five friends who want to start a interior architecture firm company called SCJN. Content 1. Background Information 2. Resume 3. The Product 4. The Market 5. Sales and Marketing 6. Management and Organization 7. Future Development 8. Budget Background information Name of owner: Serene Jia Chee Kho Candice Shu Ting Ho Jade Yuk Ching To Cecelia Wing Yee See Novia Ma XiaoTing Address: 39 Chezhan S Rd, Hongkou, Shanghai, China Telephone:

2 Date of birth: Serene Candice Jade Cecelia Novia Educational Background- Serene Jia Chee Kho: Working 2 months as a Supervisor for a supermarket Working 3 months as a interior design staff for a interior design company Educational Background- Candice Shu Ting Ho 2 years High Diploma Interior Design 2 years Undergraduate BA(HONS) Interior Architecture and Window Adobe InDesign, AutoCAD, Vectorwork, Digital Photograph Marketing Knowledge 2 months Interior Design Internship Educational Background- Jade Yuk Ching To

3 1 year draftsman Educational Background- Cecelia Wing Yee See 1 year Freeland Interior Design Educational Background- Novia Ma XiaoTing 3 years working optics Resume With the growing demand in China s urban development, renovation of domestic housing and commercial and public buildings are ever more demanding. In response to the government s 12 th Five- Year Plan to accelerate the green building market, we believe sustainable designs plays a central role in urban redevelopment. We are five passionate interior architects who had training and professional experiences in the UK. We aim to bring cutting edge design ideas and construction methods to our clients. Our All- in- One service includes everything from initial consultation to project completion and client feedback. We tailor our services to suit individual client to provide the best customer journey.

4 The Product - Residential - Commercial - Real Estate Differences in products compared to competitors: We are a sustainable interior architecture company. We are using local material as the architecture resources. To aim at creating an eco- friendly environment for our client, our materials using is to avoid carbon emission and provide a better air conditioning environment to the site. The Market The target customer will be small and medium scale project. - Shops and Stores - Offices - Family Size/Staff: Companies: We have 3 design groups and each group included 4 designers and a design director. In the whole company, we have 2 construction engineers, an administrant. Number of customers: Our target is to get 10 jobs per month. We already have a partnership with the material supplier (Best supplies LTD) and a fixed partner architecture firm (China State Construction International Holding Limited). Important competitors: All small and medium scale design project companies in Shanghai are our competitors. e.g. Shanghai Dynasty design LTD, EZHEN Design LTD and INSITE Design LTD Sales and Marketing Sales and Marketing activities from start: Business card: We will work it out and adding logo of the company; it will include our website, address, contact number and address. Internet: We will create our own company website page and it has been open on our business time. On our website, we will publish the earlier project so customer can see our design style.

5 Telephone sales: We will call back the business owner one week after the visit by follow up on the meeting. We have selected a customer database of 30 potential customers and follow up with them every 6 months. Management and Organisation Name of business: SCJN 39 Chezhan S Rd, Hongkou, Shanghai, China Tel: Legal status of Brighton SCJN is going to be a partnership with five owners: Serene Jia Chee Kho Candice Shu Ting Ho Jade Yuk Ching To Cecelia Wing Yee See Novia Ma XiaoTing Bank: We opened two- withdrawal account in different name of SCJN and SCJN Manager Salary at Shanghai Rural Commercial Bank, 1122 Xinshi S Rd. Hongkou, Shanghai, China. Business policies: Price and discount policy: the price is fits after we have agreed the price with the customer and we do not do any discount. Method of payment: After the work and bills is done, it must be paid within 14 days. Staff Policy: Every 1 st of the month, the salary will automatically sink into the staff s account from SCJN manager salary account Future Development Three years Company Scale We want to extend our design groups from 3 groups to 7 groups. Project Scale Furthermore, extend the scale of our projects from small- scale housing and stores design project to master planning projects such as hotel and urban design.

6 Customer Market We will start to corporate with other architecture firms so as to gain new customer types for diversify our company s project types. Budget Salary (RMB) Job Title Staff Number Salary per person per year (RMB) Design Director Project Manager Designer Lawyer Accountant Construction Engineer Administrator Job Description 3 Design directors Oversee all projects and ensure they are run within the allocated budget and timeframe Meeting and liaising with clients, contractors, manufacturers and suppliers Developing ongoing strategies to drive the level of creativity and design delivered Assessing new projects for resources and thorough evaluation of projects Developing ongoing strategies to ensure attentive bespoke client service 2 project managers Preparing the site and liaising with other construction professionals before construction work starts Preparing regular project reports to monitor progress Making daily tasks lists and delegating responsibility Arranging and leading on regular team meetings Undertaking site checks planning ahead to prevent problems on site 12 designers Meeting clients to discuss their requirements and ideas Surveying buildings, developing designs to suit clients' needs and budget Preparing initial sketches for the client to approve Specify materials and furnishings Working out costs and preparing estimates Creating detailed drawings from the initial sketches Placing orders for materials and overseeing design construction Visit after the project to ensure that the client is satisfied

7 1 accountant Responsible for general ledger Administer accounts receivable and accounts payable Prepare monthly financial reports Reconcile and maintain balance sheet accounts Preparing budgets and forecasts 2 structural engineers Working out the loads and stresses on different parts of a structure Providing technical advice Obtaining planning and building regulations approval Liaising with relevant professional staffs 1 administrator Dealing with telephone and enquiries Creating and maintaining filing systems Scheduling and attending meetings, creating agendas and taking minutes Keeping diaries and arranging appointments Organizing travel for staff