Unilever Ice Cream FREE GIFT with. every online order!

Transcription

1 Unilever Ice Cream 2012 FREE GIFT with every online order!

2 2 Welcome to the Wall s 2012 Ice Cream Brochure! The year 2012 brings us a busy 12 months, including the Queen s Diamond Jubilee and Wall s 90th Anniversary. Wall s has been an iconic ice cream brand in the UK for 90 years and we re still going strong. Unilever brands include favourites such as Magnum, Ben & Jerry s, Cornetto, Twister, Solero and more. We re also excited to announce the launch of some fantastic new ice creams into the market for We ve got something for everyone, from Magnum Infinity for pleasure that stays with you longer to the irresistible Cornetto Enigma Cookie, to the latest in the Ben & Jerry s range the three great flavours from The Core. To the impulse market we re launching the delicious Solero Fruit Ice together with the fun Push Up with HARIBO an exclusive to the impulse market. We want to help you stock the bestsellers, sell more ice cream and make more money. That s why we re here to answer all your questions and help you have a successful We wish you every success for 2012, so please let us know if you need anything! Best Wishes The Unilever Ice Cream Team In 2011 we decided to try and sell ice creams. The sales team helped us every step of the way, providing us with all the free point of sale items we needed. It s only been a few months, but it s proving to be a massive success for us and we couldn't be happier. Mel, Three Spires Coffee Shop, Lichfield Why stock Ice Cream? We ask our retailers why they sell ice cream The merchandise you have provided us with and the new range have doubled our ice cream sales. June Hodgetts, Dudley Canal Trust We have recently changed to using Wall s ice cream as our supplier. The initial set up was smooth and the support was amazing. The support we have received and continue to receive to drive our sales forward has been faultless. Pat Titley, Devon Cliffs Holiday Park * SIG, Total Impulse incl. WW & SD excl. AOI & MOL, Value Sales, YTD 3 September 2011 Unilever is the UK's biggest ice cream manufacturer! * Manufacturer % share of Total Impulse Ice Cream 62% 12% 10% 9% Total Unilever Total Mars Total Richmond 2% 5% Total Fredericks Total General Mills Total Other 3

3 Just follow the Wall s Six Steps to Sell to grow your Ice Cream sales No.1 Let people know you sell ice cream Use branded point of sale items like pavement signs, flags and bins. No.2 Make your cabinet easy to find Site an attractive cabinet near both the till and other impulse products. No.3 No.4 Keep your cabinet clean & full Find out how to order your POS on page 20 Draw attention to your cabinet Use cabinet stickers, display boards and basket labels to make your freezer stand out. 50% of sales are lost due to unappealing cabinets! * No.5 Top selling impulse lines ** Choc Snacks Kids Filled Cones Adult Refreshment Stock the best sellers 1 Wall s Magnum Classic 2 Wall s Magnum White 3 Wall s Twister 4 Wall s Feast Chocolate 5 Wall s Cornetto Strawberry 6 Cadbury Flake 99 Chocolate 7 Wall s Calippo Orange 8 Wall s Solero Exotic Explosion 9 Wall s Magnum Double Caramel 10 Mars Xtra Vanilla Caramel 11 Maltesers Chocolate 12 Wall s Magnum Mint 13 Wall s Cornetto Enigma 14 Bounty Coconut 15 Nestle Fab Vanilla & Strawberry 16 Nestle Rowntrees Fruit Pastille 17 Snickers Xtra Vanilla Caramel 18 Wall s Cornetto Classico 19 Crunchie Blast 20 Wall s Magnum Almond No.6 Non Price Marked Packs are also available Proof it works Stock ice cream all year round 27% of ice cream sales in the convenience channel are in winter! Stock winter ranges to maximise profits l Unilever and Sam Chapman of Paperlane (an independent newsagent) in Eastbourne worked together to show how implementing the Six Steps to Sell can grow your ice cream sales. l Sam saw a 230% increase in units sold in August compared to her July sales, following Unilever s visit. 4 * RMS Instore 2009 ** SIG, Total Impulse incl. WW & SD excl. AOI & MOL, Value Sales, YTD 3 September 2011 SIG, Total Convenience Impulse, Value Sales, MAT to 3 September

4 PLEASURE THAT STAYS WITH YOU LONGER New The UK s No.1 Ice Cream Brand * No.1 * Stock the Total Magnum Range to Win! Biggest Advertising Support of Any New Magnum ever! No.2 * Chocolate Ice Cream with Caramel Swirls covered in Dark Chocolate and scattered with Cocoa Nibs. The ultimate Magnum experience giving pleasure that stays with you longer! IT S OUR BIGGEST LAUNCH SINCE 7 DEADLY SINS. l Magnum Classic and White continue to be the best selling impulse ice creams * l 50% of the top 10 choc snacks lines are Magnum brands * 6 * SIG, Total Impulse incl. WW & SD excl. AOI & MOL, Value Sales, YTD 3 September

5 The UK s Favourite Filled Cone Brand! ** Cornetto Enigma will be supported through a BIG TV and outdoor campaign in 2012! NEW Pack Designs Chocolate Chip Vanilla NEW for 2012 Strawberry Caramel The fastest growing filled cone brand, Cornetto Enigma, introduces NEW Cornetto Enigma Cookie to its range for Yummy cookie flavour ice cream and soft chocolate flavour sauce core. l Cornetto Enigma Vanilla & Chocolate is the 3rd best selling filled cone in the UK impulse market! * l New vibrant packaging across the core range for easy stand out in the cabinet 8 * SIG, Total Impulse incl. WW & SD excl. AOI & MOL, Value Sales, YTD 3 September 2011 ** SIG, Grocery & Impulse Outlets excl. AOI & MOL, Value Sales, YTD 3 September

6 NEW for 2012 Excite your customers with New Push Up with HARIBO! The UK s Number 1 Kids Impulse Ice Cream manufacturer * l Orange, Strawberry, Lemon and Cola flavour ice lolly with bubble gum flavour topping dipped in popping candies Push Up delicious vanilla flavour ice cream with swirls of strawberry sauce to get to the stick filled with HARIBO Goldbears! l Twister is the UK s No.1 Kids impulse ice cream * l Last year Mini Milk sold 5 times as much as Mr Men * l Calippo Orange sells twice as much as Fab Strawberry * l The Calippo range accounts for 34% of all Kids impulse brand value sales * 10 * SIG, Total Impulse incl. WW & SD excl. AOI & MOL, Value Sales, YTD 3 September

7 Sell more ice cream by stocking the bestsellers * These TOP TEN account for 44% of all category sales * l Magnum Classic stays as the No. 1 impulse ice cream in the UK * l Magnum White is the No. 2 selling impulse ice cream in the UK * l Twister is the UK s No. 1 selling kids impulse ice cream * l Feast is the No. 3 choc snack impulse ice cream in the UK * l Magnum Double Caramel is growing 5 times as fast as Mars Xtra * l Solero Exotic Explosion is the UK s No. 1 adult refreshment impulse ice cream * l Cornetto Strawberry is the UK s No. 1 filled cone impulse ice cream * Now with NEW stand-out packaging! l Cornetto Enigma is growing faster in value sales than Cadbury's Flake 99 * l Calippo Shots has the lowest calories of our ice creams at 25 kcal. (1% of an adult's guideline daily amount) l Calippo Orange is the UK s No. 2 selling kids impulse product * * SIG, Total Impulse incl. WW & SD excl. AOI & MOL, Value Sales, YTD 3 September

8 Our Biggest Year Yet! TV ADVERTISED This year we re launching our biggest innovation in the ice cream market since Ben & Jerry s arrived on our shores 18 years ago - The Core! The Core is unique in the market. With each pint containing 2 dairy ingly delicious ice creams and a core of delicious sauce running through the middle of it, it s a must stock range to drive incremental value. 14 Available in 3 euphoric flavours: Karamel Sutra, Dough-ble Whammy and Berry White, and supported by Ben & Jerry s biggest media spend EVER! 2012 is going to be legen dairy! Ben & Jerry s Homemade, Inc Cows: Woody Jackson

9 UK s No.1 Adult Refreshment brand! * NEW for 2012 Impulse Market Your Classic Favourites! NEW Pack Design! artificial no artificial no artificial no colours & flavours colours & flavours colours & flavours Solero Fruit Ice Pineapple - a deliciously refreshing fruit ice lolly with juicy pineapple pieces for 60 calories! l Solero Exotic and Solero Berry continue to be the best performers in the adult refreshment sector with more than double the unit and value rate of sale of Del Monte! ** l Solero will be partnering with Weight Watchers in 2012 to communicate its great credentials! l Chunky is the No.1 Choc Ice on the market * l Feast is No.3 in choc snacks and has grown by 6% this year! * l For more info on Mr Whippy please contact your local wholesaler or John Crawford at Kerry Foods on: * SIG, Grocery & Impulse Outlets excl. AOI & MOL, Value Sales, YTD 3 September 2011 ** SIG, Total Impulse incl. WW & SD excl. AOI & MOL, Unit and Value Rate of Sale,12 w/e 3 September 2011 * SIG, Total Impulse incl. WW & SD excl. AOI & MOL, Value Sales, YTD 3 September

10 If you ve got Carte D Or you ve got dessert! Sell ice cream all year round In the Convenience channel, 27% of ice cream sales occur in winter! PROFESSIONAL OUR FLAVOURS VANILLA STRAWBERRY MILK CHOCOLATE RUM & RAISIN PISTACHIO Magnum Mini Liqueur Great for Christmas Magnum Classic is the best selling multipack ice cream * Cornetto Strawberry and Classic are the No.1 and No.2 best selling multipack filled cones * MASCARPONE CHERRY CARAMEL MINT STRACCIATELLA My Carte D Or is a range of three perfectly proportioned mini tubs (200ml) that prove the best things do come in small packages. Choose from Chocolate, Cherry or Caramel for an indulgent treat. The Wall s Winter Range offers a great way to maximise your sales! MARC DE CHAMPAGNE RASPBERRY SORBET LEMON SORBET Carte D Or Professional is available exclusively to the trade. The range is leading the way for professional ice creams and sorbets in the UK. From Madagascan vanilla to West Indies rum, we ensure that every flavour within our range includes selected ingredients. Visit for more information. Price Marked Packs now Available Non Price Marked Packs are also available Carte D Or is the No.1 Premium Dessert ice cream in the UK * Viennetta is the No.1 Family Dessert ice cream * B&J Cookie Dough 500ml is the No.1 Luxury Ice Cream * Ben & Jerry s Homemade, Inc Cows: Woody Jackson 1997 Price Marked Packs are popular with consumers! 18 SIG, Total Convenience Impulse, Value Sales, MAT to 3 September 2011 * SIG, Grocery & Impulse Outlets excl. AOI & MOL, Value Sales, YTD 3 September

11 Pavement Sign Parasol Using point of sale in your shops can help grow your ice cream sales by +15% * We want to help you grow your sales. That's why we assign one regional business development executive to every customer, so we can understand your needs and give you advice on how to sell more. Please contact your regional business development executive for details on how to obtain POS. POS Direct 99 Boston Road, Gorse Hill Industrial Park, Beaumont Leys Leicester LE4 1AW Our point of sale kits are made from card which is 100% recycled material. Seasonal Board Open/Closed Sign Introducing our brand new Wall's Ice Shop website for all of your ice cream needs! l Read about our products l Explore our tips on 'how to sell more' l Learn about buying a freezer l Find out where your nearest wholesaler is To celebrate the launch of our new website, we're pleased to offer you a FREE Wall s Keyring with every online order. Purchase required. Closing date 31/12/12. See for full terms and conditions *Project Sunset 2009 All point of sale items are subject to availability

12 Unilever UK Ice Cream Price List VAT Brand Pack Units RRP TLP* Size Per incl. VAT Case ( 20% Brand Pack Units RRP TLP* Size Per incl. VAT Case ( 20% Brand Pack Units RRP TLP* Size Per incl. VAT Case ( 20% 659 +VAT 1,559 +VAT 1,349 +VAT 449 +VAT 539 +VAT Plus free ice cream stock vouchers with every freezer! Magnum Magnum Classic 120ml Magnum White 120ml Magnum Almond 120ml Magnum Mint 110ml Magnum Double Caramel 110ml Magnum Infinity 100ml Cornetto Cornetto Classico 125ml Cornetto Strawberry 120ml Cornetto Mint 125ml Cornetto Enigma Vanilla & Chocolate 110ml Cornetto Enigma Cookie 110ml Solero Solero Exotic Explosion 90ml Solero Berry Explosion 90ml Solero Fruit Ice Pineapple 60ml Wall s Kids Twister 80ml Calippo Orange 105ml Calippo Strawberry Tropical 105ml Calippo Shots 163ml Mini Milk (Chocolate, Vanilla & Strawberry) 35ml X-Pop 50ml Push Up with HARIBO 85ml Ben & Jerry s Cookie Dough 150ml Choc Fudge Brownie 150ml Strawberry Cheesecake 150ml Caramel Chew Chew 150ml The Vermonster 150ml Oh My! Apple Pie! 150ml Wich 90ml My Carte D Or Minis My Carte D Or Caramel 200ml My Carte D Or Chocolate 200ml My Carte D Or Cherry 200ml Carte D Or Professional Scooping Vanilla 5 Litre Strawberry 5 Litre Milk Chocolate 5 Litre Caramel 5 Litre Mint Chocolate 5 Litre Rum & Raisin 5 Litre Pistachio 5 Litre Cherry 5 Litre Mascarpone 5 Litre Stracciatella 5 Litre Marc de Champagne Truffle 5 Litre Raspberry Sorbet 5.5 Litre Lemon Sorbet 5.5 Litre Convenience Core / Take Home Soft Scoop Vanilla 2 Litre Wall s Classics Cornish Vanilla Brick 500ml Viennetta Vanilla PMP 650ml Viennetta Mint PMP 650ml Cornetto Strawberry PMP 540ml Cornetto Classico PMP 540ml Mini Twister 400ml Magnum White PMP 330ml Magnum Classic PMP 330ml Mini Magnum Classic/ White/Almond 360ml Carte D Or Strawberry Yoghurt Delice PMP 1 Litre Carte D Or Vanilla PMP 1 Litre Carte D Or Choc Inspiration PMP 900ml B&J Cookie Dough 500ml B&J Phish Food 500ml B&J Choc Fudge Brownie 500ml B&J Core Dough-ble Whammy 500ml B&J Core Karamel Sutra 500ml B&J Core Berry White 500ml Yellow Box indicates a New Product for 2012 *All resale and retail price indications are recommendations only. Customers and retailers remain free to set resale and retail prices as they see fit. Classics Feast 92ml Feast Mint 92ml Chunky Choc Ice 75ml Wall s Classics Cornish Vanilla Cup 105ml Wall s Cornetto Soft Dispensing Vanilla 145ml Chocolate Chip 145ml Strawberry 145ml Caramel 145ml PMP = price marked pack. Non price marked packs are also available. Contact your wholesaler for details on the full range 22 23

13 For further information on point of sale, how to maximise your sales, how to buy freezers and more, please visit: To order point of sale directly, please call: For more information on Wall's products, please visit: