Leaders & Visions New Perspectives in IT Business
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1 Leaders & Visions New Perspectives in IT Business Cloud-driven Economic Miracle for MEs? How Cloud Business Software Makes Corporations Look Outdated! Hannover, Dr. Jörg Haas, Founder GWI AG, HW Partners AG, Scopevisio AG, Scopevisio AG Rheinwerkallee Bonn/Germany T F info@scopevisio.com
2 Cloud-driven Economic Miracle for MEs? Outline 1. Cloud SaaS provider adapt the business model of utility companies 2. Cloud computing is a disruptive technology 3. Cloud software for SMEs overrules software for corporations 2
3 Uber Trend: Business Cloud Computing The essence of cloud solutions: Outsourcing business software! A IT utility company performs the entire information technological chain and conceals the IT complexity for demanders With common web-enabled devices users get access to their applications = Software as a Service (SaaS) Fig. 1 Cloud business software scopevisio.com 3
4 Business Idea: A Utility Company for Business Software Getting business software as you get electricity out of a socket! All investments costs for infrastructure (SaaS, PaaS, IaaS) is covered by the IT utility company. The IT utility company supplies a cloud business software through the web. Users pay a monthly fee for usage. Capacities of cloud services are agile and individually scalable (on demand). Fig. 2 All inclusive IT utility company scopevisio.com 4
5 Cloud-driven Economic Miracle for MEs? Outline 1. Cloud SaaS provider adapt the business model of utility companies 2. Cloud computing is a disruptive technology 3. Cloud software for SMEs overrules software for corporations 5
6 Cloud Computing: A Disruptive Technology Cloud computing is no fad but a mega trend! Why does cloud computing rule out client-server architecture? In terms of customer value on demand applications within a multi-tenant architecture is clearly superior compared to on premise applications within a single tenant architecture. 6
7 ecollaboration: From my to our Application Everyone simultaneously works in same application A client-server model defines that the client is a physical and personal workplace (personal computing) with access to common data. Fig. 3 Technological evolution A cloud model is defined by a virtual workplace with personalised views on the same application depicting the individual workplace (cloud computing). Cloud Computing = The End of Personal Computing! 7
8 Scale: From Rigidity to Agility Agility = the ability to react when changes occur Foto: Infosys; in: Carsten Hentrich, Frank Frey: Die Cloud im Mittelstand: Keine Angst vor der Cloud; Computerwoche Fig. 4 Agility and cost efficiency of IT can be significantly increased by cloud computing. User licenses can be added or reduced at any time. Functionalities can be added or reduced individually at any time. If higher performance or more capacity is needed, the SaaS provider will initiate all needed actions. The rate of use is increased due to the online and worldwide accessibility. 8
9 Security: Merely Safe Without Cloud Computing There is only professional security for MEs in the Cloud Cloud computing enables SMEs to stay safe against cyber attacks 24/7. On demand multi-tenant cloud applications make it viable to split up costs of IT high security systems. Fig. 5 Logic, physical und legal security Appropriate security standards within an on premise client-server model is nowadays not affordable for MEs. Cloud Computing makes professional security affordable for MEs 9
10 Price: Up to 80 % Cost Savings Multi-tenant means distribution of costs to many companies Fig. 6 At a increasing number of SaaS licences gross profit margin increases up to 80%. 10
11 Technology: Open Source Development Technology Consistent and reasonable cloud development environment Fig. 7 Efficient and state-of-the-art development technology 11
12 Cloud-driven Economic Miracle for MEs? Outline 1. Cloud SaaS provider adapt the business model of utility companies 2. Cloud computing is a disruptive technology 3. Cloud software for MEs overrules software for corporations 12
13 Losers: IT Investments Tie Up Corporations Corporations trapped into a disruptive IT trap and are becoming losers Todays client-server software for corporations: Implementation of processes and requirement through adjustments Fig. 8 Disruptive: From a carriage to a car or from analogue to digital cameras High investments for data centres, security, support, maintenance, service and business software Trainings on anachronistic business solutions Repeated integration of application (API) into the existing systems 13
14 Winners: MEs Afford Themselves Cloud CRM & ERP Now MEs can afford (cloud-) business software Cloud business software stands for MEs as accessibility of the virtual IT workplace around the clock and the globe high compatibility of applications for specific organisational needs highly functional integrity exceeding business processes avoidance of high investments Fig. 9 Cloud business software enables hidden champions to become even more competitive 14
15 Adaptive: Standard becomes Individuality Design your business Settings can be made by users in terms of workflows and display Easy configuration of business cases and forms Personal settings as user and/or client Admin sets company-wide standards Together, mobile, integrated and individual Fig. 10 Scopevisio cloud business software 15
16 Virtuality: Anytime-Anyplace-eCollaboration When everyone gets the same information everywhere, at anytime! Cloud business software means event related, chronologically and semantically filing. immediate visibility and traceability of changes. everyone works independently in his pace and place. collateral cooperation in the virtual world. Fig. 11 Everyone, at anytime, everywhere, up-to-date, informed 16
17 Integrated: Made as One Piece When many become one Cloud applications stand for commonality and mobility. Suites stand for integration. Cloud suites stand for a common, mobile and integrated work environment. The master of a virtual work environment: Cloud suite as integrated business software (ERP, CRM, SCM, ECM, PPS & HR). Abb. 12 Scopevisio Cloud Suite CRM & ERP & ECM. 17
18 Pay per Use: You pay what you get! IT becomes a predictable and variable expense Pay what you get. Demand-actuated adjustment of licenses on daily basis. No investments but predictable monthly expenses. No hidden costs or expensive surprises. Fig
19 Solution: Cloud Business Software Integrated business processes: That s how Scopevisio thinks Fig. 13 Business process oriented cloud business software 19
20 Competitiveness: MEs Corporations Thank you! 20
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