Best Use of Direct Marketing

Save this PDF as:
Size: px
Start display at page:

Download "Best Use of Direct Marketing"

Transcription

1 Best Use of Direct Marketing 2015 Nomination Form Nominations should be in respect of activity completed during the organisation s 2014 financial year. This award will recognise the campaign that demonstrates the best use of direct marketing in fundraising for campaigns created in-house or in partnership with an agency. A direct marketing campaign is defined as the use of multi-channel tools to communicate and raise funds from potential donors including Direct Mail, SMS, Inserts, DRTV, Telemarketing. Criteria: The judges will award marks for: Innovation and creativity. Effectiveness in terms of financial and non-financial results. Overall execution and outcome of the campaign/project.

2 Nominator s Details (every line in this section is compulsory): Barry McCann Name:(must be a member of Fundraising Ireland) Job Title: Fundraising Manager Organisation: Croí, the West of Ireland Cardiac Foundation Address: Croí House, Moyola Lane, Newcastle, Galway Telephone: Nominee s Details (only if different from the above): Main Contact in the nominated organisation: Job Title: Organisation: Address: Telephone: CHY: CHY 7500 Please complete the following sections in full: Name of Campaign Nominated: Croí Golden Ticket Draw Objectives: List the key objectives of the campaign and how it was carried out including the name of any agency that may have been used? (Max 250 words) The 2014 Croí Golden Ticket Draw focused on raising funds to support our Family Accommodation Service (known as the Croí Courtyard Apartments) at the Croí Heart & Stroke Centre, Galway. These self-catering apartments are offered free of charge to family members of heart and stroke patients undergoing treatment in Hospital, enabling them to be within walking distance to their loved ones at a very traumatic time. The Golden Ticket Draw was now in its fourth year making it easier to create realistic and measurable key objectives for the campaign based on previous data. The key objectives were;

3 Raise awareness of our Courtyard Apartments. Use a real life experience from our apartment guests to create an emotive appeal. Raise 55,000 to support our Family Support & Accommodation Fund. Maintain 50% Return Rate of our 2013 Golden Ticket Supporters. To help achieve this objective, a friendly follow up phone was made within 1 week of past supporters receiving the mailing. Secure a sponsor to cover the prize fund. Create a greater bond with our donors and stakeholders. Learn more about our donors. Continue to clean up our database on Raisers Edge. Forecasting: How did you intend to measure success? Please list the key performance indicators for this campaign. (Max 250 words) KPI s: 1. Revenue: Our target was to raise 55,000 through the mail. 2. Return Rate: Our target was to achieve an overall 10% Return Rate from the Mailing. 3. Gift Amount: Our aim was to increase the Average Gift by 2% per response. 4. Costs: Our aim was to decrease the Cost per Gift by 3%. 5. Brand Awareness: This would be measured by increasing the amount of people reached through the Appeal. 6. Sponsors: Get the prize fund of 5,000 fully sponsored. 7. Donor Acknowledgment: Our objective was to acknowledge all gifts within 24 hrs. 8. Database: Through ongoing data updates, we wanted to reduce the returned post due to invalid address by 65%. Rationale: Why was the direct marketing approach deemed to be the best approach? (Max 250 words) Direct Mail Marketing was the best approach because it enabled us to deliver our Raffle books in a timely, systematic manner into the homes of over 9,000 contacts from our Raisers Edge Database. As this was the 4 th year of the campaign, we also knew that it was a proven method of generating funds. We used Doggett Printers as our partner for Printing/Fulfilling/Posting the campaign and worked closely with them to ensure strict timelines were adhered to. 3 months in advance of this campaign, we also mailed a copy of our Annual Report to all previous supporters of the Golden Ticket Draw, referencing their support of this campaign and the difference their help makes. This was our version of a save

4 the date mail and helped to maintain a high return from past supporters. Segmentation: To what extent, if any, did you segment the mailing into different groups and if so, why? If segmentation was used was it successful and why? (Max 250 words) Due to previous experience, we knew the complications that over-segmentation can bring to a campaign and for this reason we segmented the mailing into only two categories; Previous Donors and New Contacts. Both segments were tailored to reflect the level of relationship with the individual. This minimal yet vital segmentation enabled us to track and assess all of the data to meet our KPI requirements. Reach: How many people did this campaign reach? The Campaign was mailed to 9,896 individuals, all of whom had some previous contact or association with our charity. However, our branding had a far greater reach as these individuals were asked to sell raffle tickets on our behalf. Approximately 19,000 tickets were sold and each ticket carried our branding, mission and values. Creativity: How did you ensure that your creative stood out? Please attach a soft copy of any printed materials. (Max 250 words) Because the entire Golden Ticket Mailing list was relatively warm (in the sense that they had previous contact with us) we wanted them to instantly know that it was Croí who was mailing them. We personalised our envelopes with our logo and a short snippet of a powerful line from the story inside. We outsourced the Copy Writing to an external professional (Lisa Pember) in order to get a fresh feel to our message. Our letter which accompanied the Raffle Tickets told the story of a young Donegal family who unexpectedly needed our help at Christmas time. This real-life story was emotive, local, informative and empowering. There was a definite call to action and a tangible ripple effect if they took action. The design of our raffle book took a similar look and feel to previous years in order to continue to build on existing brand recognition. Innovation: To what extent was the campaign innovative?(max 250 words)

5 There were a few key innovative factors that assisted with the success of our campaign: 1. The Innovative Personalisation Each book of raffle tickets was personalised with the recipient s full contact details which created a sense of ownership for the individual. It looked as if we created each book of tickets for that individual donor. 2. The Innovative Copy Writing We researched various copy writers and ensured that we were going to have a fresh look and feel to our appeal letter. 3. The Innovative Timing Knowing that all of our mail boxes are jam packed with appeal letters at Christmas time, we brought the mailing date forward to hit on 1 st November. 4. The Innovative Incentive to Sell Tickets We incentivised the selling of tickets by including all sellers into a separate draw to win one of three 500 Fuel Vouchers for themselves. Integration: Please explain how you integrated the various channels (e.g direct mail, DRTV, DR Radio, direct recruitment, telemarketing, and other channels) (Max 200 words) The Golden Ticket Draw was integrated through a number of other supporting channels: Online: The campaign was promoted through our website and social media enabling people to purchase tickets for the draw online. Telemarketing: Various segments of the mailing list were contacted by phone from a member of our staff (not outsourced) to ensure they received the mailing and to thank them in advance for their support. The people that were contacted had a higher return rate in the campaign. Regional Media and PR: the Campaign was supported and promoted through local photo and press releases with sponsors. Longevity: Would you run a similar campaign again? Please explain why.(max 100 words) This campaign has proven over the past four years that it is a viable fundraising venture for Croí. Each year we are amending our database to ensure that only the most relevant target market will receive the appeal. We are streamlining the process each year and we believe that we can constantly make improvements to the success of this new form of income for the charity. Results:

6 What were the actualfinancial results and how did these compare to your original forecasts? (Please include net and gross income and ROI % figures) (Max 250 words) Gross Income: 79,082 Expenditure: 21,176 Net Income: 57,906 ROI = 3.7:1 (It cost us 27c for every 1 raised.) RESULTS v KPI s: Revenue: Actual Net Income of 57,906 verses target of 55,000. Response Rate: Actual Response Rate of 11.5% versus target of 10%. Gift Amount: Average gift increased by 2.7% versus 2% target. Costs: Cost per Gift decreased by 4.4% versus target of 3%. Sponsors: We partnered with Stewart Contractors who sponsored the entire Prize fund of 5,000. Corrib Oil also sponsored 1,500 worth of Fuel Vouchers to be raffled amongst the Ticket sellers. Brand Awareness: 9,896 people were solicited and our branded raffle tickets reached approximately 19,000 homes. Donor Acknowledgment: An acknowledgment letter with amount donated was posted to all donors within the target time of 24 hours of receiving the gift. Other Outcomes: Please provide any other relevant information such as: the number of people directly helped by your initiative and the changes or outcomes they experienced. Did it help to create a stronger link between the donor and your organisation? E.g. did many offer to volunteer for your organisation etc?(max 300 words) The reason we have continued with this campaign for 4 years is that it has deepened our relationships with our supporter base in a number of ways. Every person on our Golden Ticket Mailing List have some form of connection with our organisation (Health programmes participants, past fundraising event participants, donors etc). This means that they all have a base knowledge of our work and each time we contact them it is to update them of new initiatives and further developments. We acknowledge these individuals as the lifeblood of our organisation and we absolutely value their support. The people that support this Golden Ticket Draw are not just comfortable in making a donation to our cause, but they are willing to go the extra mile and ask others to contribute also. We are building a team of ambassadors who, through more regular contact from our organisation, are more informed about the work we do and are able to build further links in the community on our behalf. In addition to an increased donor database, we are finding that many of our Golden Ticket Supporters are also coming on board with us to organise their own

7 community fundraising event. Authenticity Guarantee: I confirm that to the best of my knowledge, the nomination is legal, decent, honest and truthful.* * Entries must be submitted by a charity and not an agency, consultant or other commercial supplier. Date : 23/1/2015

Best Use of Direct Marketing

Best Use of Direct Marketing Best Use of Direct Marketing 2015 Nomination Form Nominations should be in respect of activity completed during the organisation s 2014 financial year. This award will recognise the campaign that demonstrates

More information

Best Use of Direct Marketing

Best Use of Direct Marketing Best Use of Direct Marketing 2015 Nomination Form Nominations should be in respect of activity completed during the organisation s 2014 financial year. This award will recognise the campaign that demonstrates

More information

Best Use of Direct Marketing

Best Use of Direct Marketing Best Use of Direct Marketing 2015 Nomination Form Nominations should be in respect of activity completed during the organisation s 2014 financial year. This award will recognise the campaign that demonstrates

More information

Best Use of Direct Marketing

Best Use of Direct Marketing Best Use of Direct Marketing 2015 Nomination Form Nominations should be in respect of activity completed during the organisation s 2014 financial year. This award will recognise the campaign that demonstrates

More information

Best Emerging Fundraiser

Best Emerging Fundraiser Best Emerging Fundraiser 2015 Nomination Form To sponsor this category please contact Scott Kelley on 01 881 8888 or by email scott@fundraisingireland.ie Nominations should be in respect of activity completed

More information

Direct Marketing Officer. MS National Centre, London. Individual Fundraising Manager

Direct Marketing Officer. MS National Centre, London. Individual Fundraising Manager Job Title: Location: Reports to: Direct Marketing Officer MS National Centre, London Individual Fundraising Manager Introduction to MS Society The MS Society is the UK s leading MS charity. Since 1953,

More information

Available Candidates April 2016

Available Candidates April 2016 Direct Marketing Available Candidates April 2016 1150527 Melbourne Skilled DM executive with experience in commercial and NFP. Solid commercial experience in customer relationship marketing conceptualising,

More information

JOB DESCRIPTION DIGITAL FUNDRAISING & MARKETING COORDINATOR

JOB DESCRIPTION DIGITAL FUNDRAISING & MARKETING COORDINATOR JOB DESCRIPTION DIGITAL FUNDRAISING & MARKETING COORDINATOR Reporting to: Employment Status: Director Fundraising Marketing and Communications Full-time Date Prepared: August 2015 POSITION PURPOSE The

More information

THE SALVATION ARMY CASE STUDY MAIL S ABILITY TO BRING IN THE MONEY

THE SALVATION ARMY CASE STUDY MAIL S ABILITY TO BRING IN THE MONEY THE SALVATION ARMY CASE STUDY MAIL S ABILITY TO BRING IN THE MONEY BACKGROUND The heart of The Salvation Army s fundraising is a focused six week marketing campaign in the lead up to Christmas. During

More information

SFT F15 Develop and implement a plan for direct response fundraising

SFT F15 Develop and implement a plan for direct response fundraising Develop and implement a plan for direct response fundraising Overview This standard is about fundraising through direct response channels. You will need to plan your approach to achieve the fundraising

More information

JOB DESCRIPTION. 2. Organisation chart. Individual Giving. Support Care Manager. Legacy. Direct Marketing Manager. Manager. Data Marketing Executive

JOB DESCRIPTION. 2. Organisation chart. Individual Giving. Support Care Manager. Legacy. Direct Marketing Manager. Manager. Data Marketing Executive JOB DESCRIPTION Job title: Direct Marketing Reports to: Head of Individual Giving Responsible for: Staff: 1 member of staff, Direct Marketing Executive Hours: 37.5 hours/week. Location: The post will be

More information

CAMPAIGN MANAGER PRIZE-LED FUNDRAISING

CAMPAIGN MANAGER PRIZE-LED FUNDRAISING The Royal British Legion Shoulder to shoulder with all who Serve CAMPAIGN MANAGR PRIZ-LD FUNDRAISING Fundraising Division Application Pack TH ROYAL BRITISH LGION JOB DSCRIPTION Job Title: Responsible to:

More information

The Development Plan Matrix

The Development Plan Matrix The Development Plan Matrix Mission, Vision, Results Marketing: Branding, Messaging Organizational Infrastructure Development Plan Successful fundraising campaigns are built on four important elements

More information

Fundraising Guidelines For supporters fundraising for Peter Mac

Fundraising Guidelines For supporters fundraising for Peter Mac Fundraising Guidelines For supporters fundraising for Peter Mac Support from fundraisers in our community assists Peter Mac deliver vital cancer research and develop more effective treatments for those

More information

CONVIO ONLINE MARKETING

CONVIO ONLINE MARKETING CONVIO ONLINE MARKETING Welcome to Convio You re focused on moving your organization s mission forward. That means you need to inspire and mobilize more people to support your organization. You ve got

More information

Fulltime (37 hrs) and Permanent. Application Procedure

Fulltime (37 hrs) and Permanent. Application Procedure Title of Post Donor Marketing Executive Location Christchurch Square, Dublin 8. Employment Type Fulltime (37 hrs) and Permanent Salary 34,770-48,565 Contact Person Lorna Lee on 01 4530355 To apply, email

More information

National Coordinator, Jump Rope for Heart Maximum term, Full time

National Coordinator, Jump Rope for Heart Maximum term, Full time National Coordinator, Jump Rope for Heart Maximum term, Full time Title: National Coordinator, Jump Rope For Heart (JRFH) Team: National Fundraising Team Position type: 3 year maximum term, fulltime Reports

More information

The #GivingTuesday Event Marketing Toolkit

The #GivingTuesday Event Marketing Toolkit The #GivingTuesday Event Marketing Toolkit Best practices and resources to help amp your marketing efforts before, during, and after your fundraiser. In This Toolkit Event Marketing Checklist Important

More information

Senior Major Gifts Manager - Nursing. Candidate Briefing March 2014. Marie Curie Senior Major Gifts Manager Nursing March 2014 1

Senior Major Gifts Manager - Nursing. Candidate Briefing March 2014. Marie Curie Senior Major Gifts Manager Nursing March 2014 1 Senior Major Gifts - Nursing Candidate Briefing March 2014 Marie Curie Senior Major Gifts Nursing March 2014 1 Introduction from the Head of Major Gifts and Special Events Dear Candidate, It is an exciting

More information

DIRECT MARKETING 101. Creative. Avalon Consulting Group March 19, 2014. www.avalonconsulting.net

DIRECT MARKETING 101. Creative. Avalon Consulting Group March 19, 2014. www.avalonconsulting.net DIRECT MARKETING 101 Creative Avalon Consulting Group March 19, 2014 1 www.avalonconsulting.net CAMPAIGN LAUNCHES EVOLUTION OF A CAMPAIGN Concept Meeting Concept and Schedule Determined Program Design

More information

The 5 Keys to Successful Fundraising by Sandra Sims

The 5 Keys to Successful Fundraising by Sandra Sims The 5 Keys to Successful Fundraising by Sandra Sims 2 nd Edition Copyright 2005 The 5 Keys to Successful Fundraising Page 1 Introduction The 5 Keys to Successful Fundraising covers the essential elements

More information

IFDD and Middle East Department s Position within the IRW Structure. The International Fundraising Development Division (IFDD) Structure

IFDD and Middle East Department s Position within the IRW Structure. The International Fundraising Development Division (IFDD) Structure Islamic Relief Worldwide Public Relation Officer BASE LOCATION: REPORTING TO: Birmingham, International Office Middle East Department Manager LINE MANAGEMENT RESPONSIBILITIES: None DEPARTMENT PURPOSE:

More information

The Foundation of Fundraising Success: Understanding Why People Give

The Foundation of Fundraising Success: Understanding Why People Give IPM Advancement - Whitepaper The Foundation of Fundraising Success: Understanding Why People Give The Foundation of Fundraising Success: When you re in the business of raising money for a cause, it s crucial

More information

Council of Governors Meeting July 2012. Trust Charitable Funds and Strategy. Director of Marketing and Strategic Communications

Council of Governors Meeting July 2012. Trust Charitable Funds and Strategy. Director of Marketing and Strategic Communications Trust Charitable Funds and Strategy Council of Governors Meeting July 2012 Title: Trust Charitable Funds and Strategy Prepared By: Presented By: Main aim: Recommendations: Russ Pearce Director of Marketing

More information

DIRECT MAIL THE POWER OF. Developing your direct mail program... For more information, contact:

DIRECT MAIL THE POWER OF. Developing your direct mail program... For more information, contact: CompanionBooklet 10/10/06 12:45 PM Page 1 COMPANION BOOKLET THE POWER OF DIRECT MAIL Developing your direct mail program... For more information, contact: 2819 Saint Paul Street Baltimore, MD 21218-4312

More information

Email Marketing Manager. MS National Centre, London

Email Marketing Manager. MS National Centre, London Job Title: Location: Reports to: Email Marketing Manager MS National Centre, London Head of Digital Introduction to MS Society The MS Society is the UK s leading MS charity. Since 1953, we ve been providing

More information

The role shall also be responsible for bringing innovative techniques to ensure deepening and more relevant relationships with donors.

The role shall also be responsible for bringing innovative techniques to ensure deepening and more relevant relationships with donors. GREENPEACE NORDIC Job Description Form Department: Fundraising Location: Helsinki, Finland Job title: Donor Relationships and Marketing Fundraiser Reports to: Fundraising Manager Level: C.X Fulltime General

More information

Be Santa this Christmas. just Be-Claus

Be Santa this Christmas. just Be-Claus 1 Be Santa this Christmas. just Be-Claus Event and Fundraising Kit 2 Be a part of a century-old legacy has been raising money for more than a century to help provide underprivileged children with a gift

More information

Internet Marketing Assessment Responses

Internet Marketing Assessment Responses Internet Marketing Assessment Responses White paper Internet Marketing Assessment Responses introduction nprofits face increasing competition for support every day. Fortunately, the Internet offers unparalleled

More information

Sage Nonprofit Solutions. 20 Publicity Ideas for A-Thon Fundraising Success

Sage Nonprofit Solutions. 20 Publicity Ideas for A-Thon Fundraising Success Sage Nonprofit Solutions 20 Publicity Ideas for A-Thon Fundraising Success Fundraising through community events such as walk-a-thons has become increasingly popular in the not-for-profit community. Whether

More information

Community Fundraising Event Application Package

Community Fundraising Event Application Package Our Mission To provide the finest pediatric health services available to all Alabama children. Our Vision A better childhood for all Alabama children. Children s Hospital Our Values Compassion, commitment,

More information

Company Presentation. Richmond Street, Sunderland, SR5 1BQ t: 0191 514 4199 f: 0191 564 5106 e: info@edwardthompson.com www.edwardthompson.

Company Presentation. Richmond Street, Sunderland, SR5 1BQ t: 0191 514 4199 f: 0191 564 5106 e: info@edwardthompson.com www.edwardthompson. Company Presentation Richmond Street, Sunderland, SR5 1BQ t: 0191 514 4199 f: 0191 564 5106 e: info@edwardthompson.com www.edwardthompson.com Who is edwardthompson? Edward Thompson founded the company

More information

Individual Giving Resource Sheet

Individual Giving Resource Sheet Individual Giving Resource Sheet Individual giving can be broken down into three broad channels: supporter acquisition, supporter retention and supporter development. Before we look at the mechanics of

More information

DECC Campaign Toolkit

DECC Campaign Toolkit DECC Campaign Toolkit We know that being a Lead Coordinator takes a lot of dedication and commitment to improving our community and we thank you for your hard work. The most successful campaigns are refreshed

More information

Direct Marketing Manager - London

Direct Marketing Manager - London The Royal British Legion Shoulder to shoulder with all who Serve Direct Marketing Manager - London Fundraising Division Application Pack TH ROYAL BRITISH LGION JOB DSCRIPTION POSITION: RSPONSIBL TO: STAFF

More information

Digital Marketing Manager Applicant s pack

Digital Marketing Manager Applicant s pack Digital Marketing Manager Applicant s pack Dear Applicant, If you are unfamiliar with the work of our organisation, you will find a Background Note on SOS Children s Villages contained within this Pack,

More information

Go Red for Women: Fundraising Guide

Go Red for Women: Fundraising Guide Go Red for Women: Fundraising Guide Thank you for volunteering your time to help raise vital funds for the Heart Foundation. Did you know heart disease is the No. 1 killer of Australian women? Together,

More information

POSITION DESCRIPTION SAVE THE CHILDREN AUSTRALIA KEY PURPOSE OF POSITION. Gifts in Wills Manager. Direct Reports: East Melbourne - Melbourne Office

POSITION DESCRIPTION SAVE THE CHILDREN AUSTRALIA KEY PURPOSE OF POSITION. Gifts in Wills Manager. Direct Reports: East Melbourne - Melbourne Office POSITION DESCRIPTION Title: Reporting to: Direct Reports: Location: Gifts in Wills Manager National Partnership Advisor None East Melbourne - Melbourne Office SAVE THE CHILDREN AUSTRALIA Save the Children

More information

JOB DESCRIPTION: CHARITABLE GIVING ADVISOR, DIRECT RESPONSE

JOB DESCRIPTION: CHARITABLE GIVING ADVISOR, DIRECT RESPONSE JOB DESCRIPTION: CHARITABLE GIVING ADVISOR, DIRECT RESPONSE Position overview This direct response role strategizes, plans and executes the direct mail program, online giving program and related programs

More information

6 Simple Steps to Results-Driven Marketing Campaigns. A Guide to Effective and Affordable Marketing for Nonprofit Organizations

6 Simple Steps to Results-Driven Marketing Campaigns. A Guide to Effective and Affordable Marketing for Nonprofit Organizations 6 Simple Steps to Results-Driven Marketing Campaigns A Guide to Effective and Affordable Marketing for Nonprofit Organizations 6 Simple Steps to Results-Driven Marketing Campaigns As a nonprofit professional,

More information

BREWER DIRECT WHITE PAPER 12 KEYS FOR A SUCCESSFUL DIRECT MARKETING PROGRAM for CATHOLIC CHARITIES

BREWER DIRECT WHITE PAPER 12 KEYS FOR A SUCCESSFUL DIRECT MARKETING PROGRAM for CATHOLIC CHARITIES BREWER DIRECT WHITE PAPER 12 KEYS FOR A SUCCESSFUL DIRECT MARKETING PROGRAM for CATHOLIC CHARITIES Randy Brewer, President and CEO of Brewer Direct Inc., presented this paper via a webinar in the fall

More information

POSITION DESCRIPTION. Direct and Digital Marketing Officer ROLE GRADE: 6

POSITION DESCRIPTION. Direct and Digital Marketing Officer ROLE GRADE: 6 POSITION DESCRIPTION POSITION TITLE: Direct and Digital Marketing Officer ROLE GRADE: 6 REMUNERATION: COST CENTRE: Range $55,500 - $58,500 pro rata (inclusive of 9.5% superannuation) commensurate with

More information

6 ideas. How to promote your sports event through charity. Raise money for your favorite charity

6 ideas. How to promote your sports event through charity. Raise money for your favorite charity 6 ideas How to promote your sports event through charity Stay in touch with us on Raise money for your favorite charity Content What is BetterNow About the author What is peer-to-peer fundraising Introduction:

More information

To liaise with other MSS departments and lead on the creative direction for their projects.

To liaise with other MSS departments and lead on the creative direction for their projects. Job Title: Location: Reports to: Creative Services Manager MS National Centre, London Head of Marketing and Brand Introduction to MS Society The MS Society is the UK s leading MS charity. Since 1953, we

More information

Corporate Fundraising Pack

Corporate Fundraising Pack Corporate Fundraising Pack Thank you! By opening this Corporate Fundraising Pack for The Gingerbread Centre you have taken the first step to creating a future for vulnerable families in Staffordshire.

More information

For any enquiries about the role, please contact Yani Ferdinandus, DM Manager on: 02 9007 0238.

For any enquiries about the role, please contact Yani Ferdinandus, DM Manager on: 02 9007 0238. We get it. Just when life should be full of possibilities, cancer crashes into a young person s world and shatters everything. CanTeen is the game changer. CanTeen is a national support organisation for

More information

Description of responsibilities

Description of responsibilities GREENPEACE NORDIC Job Description Form Department: Fundraising & IT Location: Copenhagen, Denmark Job title: Fundraising Manager Reports to: Fundraising and IT Director Level: Bb Fulltime General description/purpose

More information

JOB DESCRIPTION. Fundraising Administrator. Job Title. Report To Fundraising Manager Region All Grade 7 Band C. Experience Preferred

JOB DESCRIPTION. Fundraising Administrator. Job Title. Report To Fundraising Manager Region All Grade 7 Band C. Experience Preferred Job Title Fundraising Administrator Report To Fundraising Manager Region All Grade 7 Band C Experience Preferred Demonstrable experience of working in a fundraising administration (or similar) role. Qualifications

More information

Power to Your People The Death and Rebirth of CRM

Power to Your People The Death and Rebirth of CRM PAGE 1 OF 5 Power to Your People The Death and Rebirth of CRM 1 Introduction Despite years of investment, CRM, Donor and Membership systems have failed organisations and individuals. The days of mass communication

More information

Job Description. Direct Marketing Officer Reporting to (post) Direct Marketing Manager Grade C of Mind s salary scales Overall size of team 5

Job Description. Direct Marketing Officer Reporting to (post) Direct Marketing Manager Grade C of Mind s salary scales Overall size of team 5 Job Description Job title Direct Marketing Officer Reporting to (post) Direct Marketing Manager Grade Grade C of Mind s salary scales Overall size of team 5 Department Fundraising Team Direct Marketing

More information

Campaign Tool Kit. Change is possible. You can help. United Way of Central New Mexico

Campaign Tool Kit. Change is possible. You can help. United Way of Central New Mexico Campaign Tool Kit Change is possible. You can help. United Way of Central New Mexico Planning and Running Your Campaign Table of Contents p. 2 Role of Employee Campaign Manager p. 3 10 Steps to Success

More information

It s more fun than fundraising and participating alone. Getting fit and fundraising are easier as a Team

It s more fun than fundraising and participating alone. Getting fit and fundraising are easier as a Team 1 Welcome to TeamMS TeamMS is the best team you ll ever be on! Here s why... TeamMS Provides inspiration and competition for other participants Team energy is contagious It s more fun than fundraising

More information

EAST TENNESSEE CHILDREN S HOSPITAL

EAST TENNESSEE CHILDREN S HOSPITAL Children s Miracle Network Hospitals Partner Fundraising Policy We are honored you would like to plan a fundraiser for East Tennessee Children s Hospital, your Children s Miracle Network Hospital. Any

More information

Want to grow your business through increased marketing of NCR solutions?

Want to grow your business through increased marketing of NCR solutions? Want to grow your business through increased marketing of NCR solutions? NCR Corporation: Retail Channel Marketing Development Funds (MDF) Program Guidelines Table of Contents MDF Overview... 3 Partner

More information

Office of Legal Counsel

Office of Legal Counsel Office of Legal Counsel CANADA S ANTI- SPAM LEGISLATION A GUIDE TO SENDING EMAILS - Are you compliant? For More information see CASL FAQ s What is Canada s Anti- Spam Legislation - CASL? CASL prohibits

More information

CHILDREN S HOSPICE ASSOCIATION SCOTLAND JOB DESCRIPTION

CHILDREN S HOSPICE ASSOCIATION SCOTLAND JOB DESCRIPTION JOB DESCRIPTION 1. JOB IDENTIFICATION Job Title: Press Officer Job Family and Level: Support Services Non hospice Location: Head Office Responsible to: PR Manager Salary: CHAS Band 4 2. JOB PURPOSE Working

More information

Creating the Ask: Red Cross Clubs: Recruit, Retain and Recognize Club Members

Creating the Ask: Red Cross Clubs: Recruit, Retain and Recognize Club Members s: Recruit, Retain and Recognize Club Members There are many different stages in the life of a club. Some of you might just be starting a while others have a well-established program. Regardless of how

More information

Event Marketing 101 for Not for Profits

Event Marketing 101 for Not for Profits WHITEPAPER MARCH 2015 Event Marketing 101 for Not for Profits 8 tips to help you reach your event goals Presented by Pro Bono Australia and Eventbrite CONTENTS Introduction... 2 Tip 1: Drive Brand Awareness...

More information

Development Fundamentals: Cultivating Donors for Life. Kelly Pullin, Analytics Supervisor Kalina Cavallero, Senior Account Executive

Development Fundamentals: Cultivating Donors for Life. Kelly Pullin, Analytics Supervisor Kalina Cavallero, Senior Account Executive Development Fundamentals: Cultivating Donors for Life Kelly Pullin, Analytics Supervisor Kalina Cavallero, Senior Account Executive Our time together New donor conversion Integrated cultivation Upgrade

More information

Case study: Multi-channel holiday campaign for American Red Cross achieves 11:1 ROI

Case study: Multi-channel holiday campaign for American Red Cross achieves 11:1 ROI Case study: Multi-channel holiday campaign for American Red Cross achieves 11:1 ROI The challenge The American Red Cross (ARC) entered the fourth quarter of 2009 with a funding deficit. Their efforts to

More information

Best Practice Data Collection for Marketers

Best Practice Data Collection for Marketers Best Practice Data Collection for Marketers 15 ways to streamline your sign up process For more information please contact clients@adestra.com or call +44 (0)1865 24 24 25 1 Best Practice Data Collection

More information

Autism Speaks Sees a 4x Increase in Online Revenue with IPM Advancement s Integrated Fundraising Solutions

Autism Speaks Sees a 4x Increase in Online Revenue with IPM Advancement s Integrated Fundraising Solutions Autism Speaks Sees a 4x Increase in Online Revenue with IPM Advancement s Integrated Fundraising Solutions Autism Speaks Sees a 4x Increase in Online Revenue with IPM Advancement s Integrated Fundraising

More information

Dogs Unite Organiser Guide

Dogs Unite Organiser Guide Dogs Unite Organiser Guide Get started pre event planning Thank you for taking the time to organise a Dogs Unite event. Every hour another person in the UK goes blind, and your event will help make a life-changing

More information

The Event Manager s TeamRaiser Companion

The Event Manager s TeamRaiser Companion The Event Manager s TeamRaiser Companion This document is intended to provide suggestions and assistance for getting the most out of Convio s TeamRaiser, and maximize event participation and fundraising

More information

MARKETING AUTOMATION BROUGHT TO YOU BY W8DATA

MARKETING AUTOMATION BROUGHT TO YOU BY W8DATA MARKETING AUTOMATION BROUGHT TO YOU BY W8DATA About W8Data About Us W8Data are a full data bureau operating with ISO9001, ISO14001 and ISO27001 classification, we also carry 128bit SSL encryption Our focus

More information

Northern Ireland Environment Agency Corporate Social Responsibility

Northern Ireland Environment Agency Corporate Social Responsibility Northern Ireland Environment Agency Corporate Social Responsibility September 2011 Introduction This document has been prepared by the Northern Ireland Environment Agency (NIEA) in line with general NICS

More information

Field Guide YMCA Community Campaign with Online Peer to Peer Fundraising Tool

Field Guide YMCA Community Campaign with Online Peer to Peer Fundraising Tool Field Guide YMCA Community Campaign with Online Peer to Peer Fundraising Tool 4 Rules of Fundraising 1. Effective fundraising is direct and personal. 2. People give because they are asked and shown how

More information

CONVIO LUMINATE Q&A. Summary: Luminate is comprised of two suites: What is new:

CONVIO LUMINATE Q&A. Summary: Luminate is comprised of two suites: What is new: CONVIO LUMINATE Q&A MEDIA FAQs Summary: Convio Luminate is Convio s new, cloud-based constituent engagement solution designed to support the next decade of growth for enterprise-level nonprofits. Convio

More information

Third Party Event Ideas

Third Party Event Ideas Third Party Event Ideas There is no limit to creativity when brainstorming ideas for successful third party events. Engage your creative resources and encourage your team to think BIG. Here are just a

More information

8.2 MARKETING AND PROMOTION. Advertising And Image Making. Producing A Marketing Plan. Promoting Community Organisations

8.2 MARKETING AND PROMOTION. Advertising And Image Making. Producing A Marketing Plan. Promoting Community Organisations 82 RUNNING THE ENTERPRISE 8 MARKETING AND PROMOTION Advertising And Image Making Producing A Marketing Plan Promoting Community Organisations Why Are You Promoting Yourselves? Generating Publicity Selling

More information

POSITION DESCRIPTION. Direct and Digital Marketing Team Leader ROLE GRADE: 8. Melbourne

POSITION DESCRIPTION. Direct and Digital Marketing Team Leader ROLE GRADE: 8. Melbourne POSITION DESCRIPTION POSITION TITLE: Direct and Digital Marketing Team Leader ROLE GRADE: 8 REMUNERATION: COST CENTRE: Circa $78,000 (inclusive of 9.25% superannuation) commensurate with qualifications

More information

Importance of Communication Management in Fundraising

Importance of Communication Management in Fundraising Importance of Communication Management in Fundraising AFAP PARTNERSHIP WORKSHOP 2013 Presented by Clare Collins Insight Communications Multi-award winning specialist creative public relations & communications

More information

Direct Marketing Officer, Regular Giving Acquisition. Assistant Agency Regular Giving Manager, Regular Giving Acquisition

Direct Marketing Officer, Regular Giving Acquisition. Assistant Agency Regular Giving Manager, Regular Giving Acquisition Job Description Job Title Direct Marketing Officer, Regular Giving Acquisition Job Band EP1G Ref UKO Department Individual Giving Direct Marketing Division Fundraising Reporting To Assistant Agency Regular

More information

Information for recruitment of Fundraising and Database Administrator

Information for recruitment of Fundraising and Database Administrator Information for recruitment of Fundraising and Database Administrator June 2012 1 Contents Job Description and Person Specification 3 What we do 5 The Fundraising Team 7 Organogram 8 Key challenges 8 TSN

More information

Briefing: Digital Income Generation

Briefing: Digital Income Generation Briefing: Digital Income Generation Context In order for community growing groups to survive and thrive in the current climate of austerity and limited grant funding, they need to look towards other models

More information

On Agency Direct Mail Benchmarking Report 2012-2013 www.onagency.co.uk 2

On Agency Direct Mail Benchmarking Report 2012-2013 www.onagency.co.uk 2 INTRODUCTION At a time when many charities are increasing their telephone and digital activities, direct mail still remains the main investment in donor development for most non-profit organisations. As

More information

17/11/2013. 20 Things You Should Know Before planning your next direct response campaign. 20 Quick Things. What is Direct Response?

17/11/2013. 20 Things You Should Know Before planning your next direct response campaign. 20 Quick Things. What is Direct Response? Association of Fundraising Professionals Greater Toronto Chapter Congress 2013 20 Things You Should Know Before planning your next direct response campaign 20 Quick Things 4 minutes per thing, so 1 or

More information

Have Success From Direct Mail

Have Success From Direct Mail 1 Have Success From Direct Mail EFFICIENT MARKETING www.bluefrogdm.com 2 Who Are We? Blue Frog offers a wide range of services, from assistance with the creative process and production of marketing materials

More information

Internet Assessment Responses

Internet Assessment Responses White Paper Internet Assessment Responses Internet Assessment Responses Introduction nprofits face increasing competition for support every day. Fortunately, the Internet offers unparalleled opportunities

More information

THE POCKET GUIDE TO FIVE EMAILS YOUR NONPROFIT SHOULD BE SENDING.

THE POCKET GUIDE TO FIVE EMAILS YOUR NONPROFIT SHOULD BE SENDING. INTRODUCTORY THE POCKET GUIDE TO FIVE EMAILS YOUR NONPROFIT SHOULD BE SENDING. A Quick Guide to Five Types of Effective Emails Your Nonprofit Should be Sending to Your Database. A publication of 2 IS THIS

More information

Guide to Sustainable Funding and Financing Options

Guide to Sustainable Funding and Financing Options Voluntary Sector Support Guide to Sustainable Funding and Financing Options PROMOTING EXCELLENCE IN VOLUNTARY AND COMMUNITY SERVICES www.communityimpactbucks.org.uk Community Impact Bucks is a registered

More information

Jewish Family and Children s Service of Minneapolis. Guide to Giving Opportunities

Jewish Family and Children s Service of Minneapolis. Guide to Giving Opportunities Jewish Family and Children s Service of Minneapolis Guide to Giving Opportunities Donor Directed Support JFCS has a budget of nearly $8.5 million. Donor directed support totals just over $2.2 million.

More information

FUNDRAISING EVENTS & PROMOTIONS

FUNDRAISING EVENTS & PROMOTIONS FUNDRAISING EVENTS & PROMOTIONS WELCOME Dear Fundraiser, Thank you for your interest in raising money to support Childhaven. Philanthropic support from our community makes it possible for Childhaven to

More information

NSPCC JOB DESCRIPTION. Database Training and Support Manager. (Grade 5 - Senior Business Support Officer)

NSPCC JOB DESCRIPTION. Database Training and Support Manager. (Grade 5 - Senior Business Support Officer) NSPCC JOB DESCRIPTION Job Title: Database Training and Support Manager (Grade 5 - Senior Business Support Officer) Function: Department: Supporter Services and Database Administration Supporter Experience

More information

Community Event Planning Guide Steps To A Successful Fundraising Event

Community Event Planning Guide Steps To A Successful Fundraising Event Community Event Planning Guide Steps To A Successful Fundraising Event Table Of Contents About Joseph Brant Hospital & Foundation Steps to a Successful Event Step 1 Brainstorm Step 2 Develop a Plan, Create

More information

STEPS TO PLAN A VOLUNTEER FUNDRAISING EVENT

STEPS TO PLAN A VOLUNTEER FUNDRAISING EVENT STEPS TO PLAN A VOLUNTEER FUNDRAISING EVENT An event, very simply, is something that happens at a given time and place. However, creating an event for an organization such as the American Brain Tumor Association

More information

Major Donor Development: 101

Major Donor Development: 101 101 U n d e r s ta n d i n g & C u lt i vat i n g R e l at i o n s h i p s w i t h M a j o r D o n o r s As harsh as it sounds, no one cares about your needs. Every nonprofit organization on the planet

More information

Shallow Review of Direct Mail Fundraising

Shallow Review of Direct Mail Fundraising Shallow Review of Direct Mail Fundraising Direct mail fundraising is sending mail with the aim of raising money. There are two types of direct mail fundraising: donor renewal mail and donor acquisition

More information

Special Events Timeline

Special Events Timeline Special Events Timeline 12 months before event: e Appoint Event Chair(s) Determine the purpose of your event. (Fundraiser or donor development) Establish a theme for the event Establish the BUDGET: expenses

More information

Direct Mail. Direct mail, used in conjunction with other marketing strategies is definitely a powerful tool.

Direct Mail. Direct mail, used in conjunction with other marketing strategies is definitely a powerful tool. Direct Mail Who said direct mail was a thing of the past? If that was the case, why do we still receive so much mail everyday most of it personally addressed? Direct mail, used in conjunction with other

More information

ALCOHOL AND GAMING COMMISSION OF ONTARIO POOLING BINGO HALLS: ADVERTISING & MARKETING GUIDELINES

ALCOHOL AND GAMING COMMISSION OF ONTARIO POOLING BINGO HALLS: ADVERTISING & MARKETING GUIDELINES ALCOHOL AND GAMING COMMISSION OF ONTARIO POOLING BINGO HALLS: ADVERTISING & MARKETING GUIDELINES September 2010 6183 (2010/09) TABLE OF CONTENTS Introduction..3 Definitions........3 Hall Marketing Plan...4

More information

Let Your Social Media Sell Your Service

Let Your Social Media Sell Your Service Let Your Social Media Sell Your Service Amol Waishampayan Digital Creative Director Stream Companies Malvern, PA 610-644-8637 amol@streamcompanies.com 1 What I m Not Going to Cover Today Why You Should

More information

Thanks... Community Fundraising helping us help others

Thanks... Community Fundraising helping us help others helping us help others Thanks... We re very grateful to all our supporters who embark on community fundraising projects for MSF Australia. As an independent emergency medical aid organisation, we rely

More information

Dr. Noble and Dr. Johnston

Dr. Noble and Dr. Johnston How Do You Replace the Kettle with the Wireless Credit Card Machine? The True Case Study of The Salvation Army in California and Other New Technology Success Stories Dr. Noble and Dr. Johnston Your therapy

More information

* Sponsorship fee does not include meal tickets.

* Sponsorship fee does not include meal tickets. Following the success of the 2010 Awards Ceremony, CIMTIG s Travel Marketing Awards will move to the Intercontinental London Park Lane on Thursday 24 March 2011. In 2010 the event was attended by 330 guests,

More information

How to Plan a Charity Walk or Run

How to Plan a Charity Walk or Run How to Plan a Charity Walk or Run Charity events in any form are always popular, but increasingly, many organizations are choosing to recruit their fundraisers through more interactive events such as walks

More information

How to Host an ACHA Fundraiser Adult Congenital Heart Association

How to Host an ACHA Fundraiser Adult Congenital Heart Association How to Host an ACHA Fundraiser Adult Congenital Heart Association 3300 Henry Ave., Suite 112 Philadelphia, PA 19129 (215) 849-1260 Toll-Free: (888) 921-ACHA www.achaheart.org Dear Potential Fundraiser,

More information

Peer-to-Peer Event Fundraising Benchmark Study. Key Performance Benchmarks for the Six Primary Types of Events

Peer-to-Peer Event Fundraising Benchmark Study. Key Performance Benchmarks for the Six Primary Types of Events Peer-to-Peer Event Fundraising Benchmark Study Key Performance Benchmarks for the Six Primary Types of Events PUBLISHED OCTOBER 2010 TABLE OF CONTENTS Introduction...3 Event Types...4 Measuring Success:

More information

FUNDRAISING PARTNERSHIPS AND SPONSORSHIPS

FUNDRAISING PARTNERSHIPS AND SPONSORSHIPS FUNDRAISING PARTNERSHIPS AND SPONSORSHIPS Corporate donors support charities in many ways sometimes it is pure altruism and at others there is clearly an element of marketing with the corporate donors

More information

Spotlight on Social Services Organizations

Spotlight on Social Services Organizations Spotlight on Social Services Organizations Vinay Bhagat, Founder & Chief Strategy Officer, Convio Natania Bach, Direct Marketing Associate, America s Second Harvest Tom Tarnow, Director of Resource Development,

More information