Clemson Mini MBA Program Gain the advantage of an MBA without the full-time commitment

Transcription

1 Clemson Mini MBA Program Gain the advantage of an MBA without the full-time commitment Clemson Mini MBA Sep 14 - Oct 12, 2012 Clemson Mini MBA for Healthcare Professionals Sep 14 - Oct 12, 2012 Mini MBA Program 1/8

2 Essentials of an MBA in Five Friday Sessions Your environment and daily challenges require a new skill set, a new prescription. In five Friday seminars you will sharpen your leadership skills, learn advanced marketing techniques, build ROI decision making processes, develop methods for successful project execution and devise a successful business strategy. Mini MBA Program 2/8

3 Leading and Motivating Successful organizations are largely defined by strong leadership with a clear vision and defined expectations. Business leaders must understand their unique leadership style and develop a plan for strong self-management in order to be successful. In this session, you will create your own leadership philosophy and gain the knowledge to better understand your role as a leader. Through studying the art of supporting others, you will gain the necessary skills for recruitment, development, negotiations, evaluations, and coaching. As a result of this session you will gain insight into your leadership role that will allow you to lead with confidence. Gail DePriest Gail DePriest is the Director of Corporate Relations and Leadership Development at the Clemson University. Gail is a certified Master Coach and teaches an MBA class on Strategic Career Management. For over fifteen years she has advised Fortune 500 companies during times of transition and helped top ranked business schools create career management programs. In a private practice she coaches leaders for top performance and is a contributing writer for the South Carolina Business Journal. Operations & Organizational Management Self-Assessment Type Indicator (MBTI or HBDI) Human Resources Applied Ethics & Leadership Development Persuasion & Negotiations Employee Evaluations Mini MBA Program 3/8

4 New Media & Social Spaces Marketing changes faster than consumers and businesses have the ability to adapt to emergent technologies. Marketing fundamentally builds a common language around offered products and services. In this session you will apply new communication methods so you will be better skilled to effectively communicate your message. This session teaches you how to use and apply advanced marketing concepts in social spaces. New Media and Social Media Tools Advanced Marketing Techniques Customer Service and Message Management Brand Management Service Marketing Bobby Rettew Bobby Rettew is a multiple Emmy award-winning multimedia producer with a background in corporate marketing communications, public relations, social media, new media, television news, and visual storytelling. His journalist experience in broadcast has transformed his approach as a digital storyteller where he has helped organizations identify compelling, effective messages. Bobby is an Adjunct Instructor at Clemson University where he teaches Hybrid Entrepreneurship and Advanced Writing Courses. Bobby holds both a BS in Mathematics and an MA in Professional Communications from Clemson University. Mini MBA Program 4/8

5 Inside the Numbers This session is devoted to an overview of financial reporting, accounting concepts, profit/loss statements, balance sheet items, cash flow, and capital investments. The session will also cover insights into budgeting, ROI decision processes, and capital allocation exercises. The emphasis will be on understanding the conceptual nature of these subjects and how they can be utilized to inform enterprise decision-making and strategic development. Accounting and Reporting Financial Statements Capital Investments Profitability and Net Profit Ratio Rod Grandy Rod Grandy is currently working on two books and is involved in philanthropic endeavors within the Upstate community. Rod was a founding partner at Azalea Capital, an investment banking operation, a CFO at Engineered Textile Holdings, an investment vehicle within textile industry, managing member at DG Capital, an investment firm that focused on turnaround opportunities, and chairman of the EnVeritas Group, a content marketing company. Rod has also been involved with several non-profits, including Christ Church Episcopal School, Greenville Symphony Orchestra, Carolina Ballet, and the Upstate History Museum. Rod holds a BBA from the University of Texas at Austin and attended the Graduate School of Business at UT Austin. Mini MBA Program 5/8

6 Project Execution Starting on the right track with a welldefined plan is crucial with regards to project management. Realizing the project requirements, scope, and risks will allow proactive problem solving and well-planned overall project success. This session will equip you with the necessary knowledge and skills sponsor a project successfully. You will also learn methods for change management and how to resolve conflict and other important project sponsorship issues. Project Planning and Execution Team and Executive Buy-In s Process Implementation and Control Successful Project Completion and Exit Russell Purvis Dr. Russell Purvis is an Associate Professor of Management Information Systems at Clemson University. Russell has over 30 years of experience in project management. He has trained thousands of people on how to prepare for the Project Management Professional exam over the last 15 years for Clemson University and the International Institute for Learning (IIL). He is a member of the Academy of Management, the Decision Sciences Institute, TIMS, and the Project Management Institute. Russell has been a certified Project Management Professional (PMP) since Russell received a BS in Systems Analysis from the University of Miami, an MBA from Georgia State University and a PhD from Florida State University in Information and Management Systems. Mini MBA Program 6/8

7 Business Strategy Having a solid business strategy is a must for any successful business. Your strategy must include your action plan that determines the business s scope, competitive position, and performance goals. This session will cover the process for devising strategy and the correct frameworks and right tools for strategic analysis. You will gain valuable knowledge on dynamic competitive rivalry, corporate strategy issues, and strategy implementation and evaluation. You will learn a successful business strategy through a holistic approach that focuses on key issues that face modern organizations. Business Scope Competitive Positioning Corporate Strategy Wayne Stewart Dr. Wayne H. Stewart, Jr. is Associate Professor of Management at Clemson University and teaches in the areas of entrepreneurship, strategy, and international business. He taught courses on strategic change and firm development, the organizationenvironment interface, and management issues in emerging and transition contexts. Wayne s research has also been discussed in the media, including Entrepreneur, the Wall Street Journal, the Washington Post, and a national radio broadcast, The Entrepreneur Hour. Wayne has served as a guest scholar at Zayed University in Dubai and at the Gelsenkirchen Business School in Gelsenkirchen, Germany. Wayne holds a BS in Business Administration with a focus in Finance from Western Carolina University, and a PhD in Organizational Theory and Policy from the University of North Texas. Mini MBA Program 7/8

8 Bottom Line Details Register Now. Limited Availability. Don t miss out on the weekly executive leadership luncheons and the Certificate Ceremony & Reception at the culmination of the program. Registration $3995 Save $500 if you register by August 15 Fall Session: Sep 14 - Oct 12, 2012 Spring Session: Feb 1 - Mar 1, 2013 CLICK HERE TO REGISTER Clemson Mini MBA Program Clemson at the Falls, Greenville, SC 55 E Camperdown Way Greenville, SC Our aim is to provide a high quality program that fulfills our mission and exceeds the goals of our clients. In the event that a course is rescheduled or canceled, we will work with our clients for a mutually agreeable solution. If enrollment minimums are not met for a course, we reserve the right to offer complete refunds or reschedule for a more appropriate timeframe. We offer a money back guarantee. If you are not 100% satisfied at the end of the program, you will receive a complete refund. Mini MBA Program 8/8