Supply Chain Management
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1 Operations Management Programmes 2011/2012 Supply Chain Management Executive Education Expand your horizon. Make an impact.
2 Supply Chain Management 01 Driving value, alignment and sustainability Supply Chain Management is a multidisciplinary programme designed to help you conceive innovative strategies and deploy differentiated solutions that can help your organisation serve customers in an optimal fashion. With greater customer sophistication, increasing network fragmentation, and fastpaced globalisation, the primary role of supply chain management, along with the coordination of material, information and cash flows, has become complex. The five-day programme is designed to address these issues through key concepts that underpin supply chain development. These are supported by three guiding principles: value, alignment and sustainability. Value A manager s primary responsibility is to create value and the supply chain manager is no exception. In managing inventory, determining batch sizes, granting payment terms on a sales contract, negotiating a procurement contract or investing in a new technology, he or she must undertake only value-creating initiatives. A value-based management approach is therefore crucial in defining value in an unambiguous fashion and in cascading it throughout the organisation to make it consistent with a manager s daily responsibilities and performance targets. Alignment While value creation is necessary, it does not automatically lead to value capture. To ensure that each member of a supply chain receives rewards that are commensurate with his or her contribution to the network, alignment is a must for all members. Given that modern supply chains are decentralised ecosystems with no clear command-and-control structures, alignment does not happen naturally. In the short run, managers must design effective economic incentives while working towards the establishment of trust-based win-win solutions. Sustainability Like products and processes, supply chain solutions have finite lifetimes. It is therefore necessary to continuously assess the validity of the current supply chain solution and to monitor the evolution of markets and technologies, as well as actively measuring and managing risk to ensure not just one but a series of competitive advantages. Judicious choices in product, process and supply chain design must then be made to ensure a smooth transition as markets evolve. Key benefits Adopt value as a guiding principle to deliver superior managerial performance with significant business impact Discover tools to align core processes resulting in the achievement of operational excellence Understand frameworks to manage risks and opportunities for sustainable supply chain management on a global scale Faculty Programme Director Enver Yücesan Professor of Operations Management Other teaching faculty Shantanu Bhattacharya Associate Professor of Operations Management
3 02 Programme content The Supply Chain Management programme focuses on improving the key flows in the supply chain by optimising business processes, organisational structures and enabling technologies. It gives managers a range of skills and frameworks, helping them, for example, to understand how product and process development can be integrated into the supply chain or to figure out what really drives financial performance. It is also clear that there are many new opportunities emerging with technological breakthroughs and global manufacturing, making new sorts of partnerships along the supply chain possible. Knowing how to deploy enabling technologies rapidly and effectively can vastly increase both the efficiency of network operations and the effectiveness of customer service. Core processes This section examines the different physical and market mediation roles of the supply chain. Physically, the supply chain links the activities of production, storage and transportation. As a market mediation tool, it ensures that products reaching the marketplace match customer expectations. Different corporate strategies can be adopted to fulfil both of these roles while satisfying all of the stakeholders concerned. New organisational forms Having gained an understanding of basic flows, the next step in building supply chain excellence is to focus on the organisational forms that enable it. Participants will have understood the necessity of moving from a functional organisation to a process-oriented one, so they will learn how to collaborate across functions, organisations and continents, and how this can become a source of competitive advantage. Emerging infrastructure technologies It is clear that new information technologies have decisively changed supply chain relationships. This section focuses on how they can be used to bring about new partnerships and ways of working. Enterprise Services Architecture and other infrastructure technologies, including the Internet, are discussed. Crucially, the focus is on implementation challenges, both in terms of the organisation and technology. Complementary topics Logistics infrastructure Decision support tools Service parts logistics Risk management in a global context Procurement Outsourcing strategies Service supply chains Environmental factors Best practice Network optimisation Simulation tools Participant profile This programme is designed for managers involved in creating, optimising or redesigning a supply chain. Participants should have experience in one of the following areas: operations, manufacturing, logistics, procurement, information technology management, marketing, new product development or distribution. They should also either be responsible for, or contribute to, the supply chain decision-making process in their company. In addition to the areas outlined above, participants are typically from the following industries: Automobile Agribusiness Electronics Consumer goods Cosmetics Food and drinks Heavy industry Industrial chemical Pharmaceutical.
4 Some of our past participants have included Contract Manager Petroleo Brasileiro Brazil Director Supply Chain Frieslandcampina Foods Domo The Netherlands Group Technical Director Coca-Cola Hong Kong Head of Business Operations Alcatel-Lucent France General Manager Operations CBH Group Australia Distribution Director Carlsberg Denmark Division Manager & Business Intelligence National Paper Company Saudi Arabia Purchasing and Supply Chain Director AGC Automotive Europe Belgium President Director PT. Ecco Indonesia Associate Vice President Manufacturing Europe Infosys Technologies Switzerland Business Consultant Supply Chain Management Accenture Services India New Products Director Astrazeneca The United Kingdom Lubricants Supply Chain Planning Manager Shell China Director Client Service Operations E-business & Resilience Centre Luxembourg Industrial Operations & Supply Chain Director Bayer Cropscience Republic of Korea Assistant General Manager Ulusoy Uluslararasi Nakliyat Turkey Materials Director Abbott Manufacturing Singapore Recycle Business Manager The Siam Cement Thailand Senior Director Supply Chain Philips Lumileds Lighting The United States National Key Accounts Manager Plzensky Prazdroj Czech Republic Typically, symptoms arise in materials management, in order fulfilment or in increased cost to serve. The solutions, however, range from new inter-organisational relationships to technology adoption, from the design of new incentive mechanisms to change management. This is why supply chain management is such an exciting field. Enver Yücesan Programme Director This is a programme which puts supply chain management within the right framework. It helps you understand the potential of all supply chain people as value enablers and not as cost cutting executives. Add to this an international and broad network of supply chain managers who enrich the learning experience. Supply Chain Europe Director Tenaris Dalmine Italy 03
5 04 Region / Country Asia 19% Benelux 22% Eastern Europe 2% Middle East 4% Northern America 2% Northern Europe 11% Oceania Pacific 2% Southern America 17% Southern Europe 4% Western Europe 17% Industry Consumer goods 28% Heavy industry 9% Natural resources 17% Pharmaceuticals & Chemicals 13% Services 19% Telecommunications 2% Transport 4% Other 8% Function Business Dev. & Corporate Plan. 2% Finance 7% General Management 14% Logistics & Purchasing 20% Manufacturing & Operations 27% Project Management 4% Sales & Marketing 14% Technology Management 2% Other 10%
6 Campus Information 05 As one of the largest of the world s leading business schools and certainly the most international INSEAD is well placed to make an impact on your business. INSEAD is unique in having a three-campus structure in Europe, Asia and Abu Dhabi. The campuses are equally diverse and all have world-class faculty in residence. Executive programmes run at one, two or even across all three of our main locations. Our Customised Programmes can also be held anywhere in the world. Europe Campus Fontainebleau, the home of INSEAD s Europe Campus, is spread across 8 hectares. Nestled in the vast forest of Fontainebleau, the modern architecture of the campus blends harmoniously with the green and leafy surroundings. Facilities are of the highest standard and include 28 lecture theatres, 2 restaurants, a bar, a bookshop, extensive library resources and a fully equipped gym. Asia Campus The Asia Campus is situated in the greenery of the Buona Vista area, the country s knowledge hub, and is just 25 minutes from the airport and 10 minutes from the financial district. It occupies a 2.8-hectare site and has 7 amphitheatres with a total capacity of 500 and an 85-room residence. Abu Dhabi Campus Abu Dhabi is the home of INSEAD s third campus, which is just 25 minutes from the airport and 10 minutes from the Corniche. This new, 12-storey, 6,000 square-metre building, purposely designed for Executive Education, presents a whole new world of possibilities for management education in the Middle East. Europe Campus
7 06 Asia Campus Abu Dhabi Campus
8 Practical information 07 Calendar 2011/2012 Programme Date Location Length Fee* Level Supply Chain Management 30 April 4 May November 2012 Singapore Fontainebleau 5 days 7,800 Experienced General Manager New General Manager Senior Functional Manager Functional Manager New Manager Application procedure Places on the programmes are confirmed on a first-come, first-served basis, taking into consideration the applicant s level, objectives and the diversity of the classes. We recommend that you submit your completed application form as early as possible, preferably 6 weeks prior to programme commencement. The Admissions Committee will review your application and advise you on the outcome as soon as possible. Please do not hesitate to contact us if you have any questions about which programme may best suit your objectives or for any additional information. Note: all our Open-enrolment Programmes are taught in English and participants should be able to exchange complex views, listen and learn through the medium of English. Tuition fees* The programme fee covers tuition, course materials and lunches on working days as well as the closing dinners. It does not include travel, accommodation and other incidentals. Participants will have to settle accommodation expenses and other incidentals before the end of the programme. *Fee subject to change. For programmes delivered in France, VAT (19.6%) to be added for companies based in France, or for European companies where no VAT number is supplied. For programmes delivered in Singapore, GST (7%) to be added for Singapore-registered companies. Contact us For further information on Supply Chain Management programme, contact: INSEAD Europe Campus Clément Quessette Tel: +33 (0) Fax: +33 (0) SCM_Contact@insead.edu INSEAD Asia Campus Mitz Ceriales Tel: Fax: SCM_Contact@insead.edu Visit our website: insead.edu/supply_chain/
9 INSEAD Europe Campus Boulevard de Constance Fontainebleau Cedex, France Tel: +33 (0) Fax: +33 (0) INSEAD Asia Campus 1 Ayer Rajah Avenue Singapore Tel: Fax: execed.asia@insead.edu INSEAD Abu Dhabi Campus Muroor Road Street N 4, P.O Box Abu Dhabi, United Arab Emirates Tel: Fax: execed.mena@insead.edu
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