Monthly Account Performance Report Sample Client December 2014 SAMPLE CLIENT LOGO

Transcription

1 Monthly Account Performance Report Sample Client December 2014 SAMPLE CLIENT LOGO 1

2 Actions Taken in December Added Golden Oak ad group to the Disney Campaign. Added more broad match keywords to increase the number of impressions earned. Added remaining budget from November ($781) to December's budget. Pruned ads based on performance. Added device and location bid adjustments based on Average Cost per Click and the Conversion Rate. Performance Comparison During the month of December, the account saw the following performance: Impressions increased by 81% Clicks increased by 30% Cost increased by $338 Average Cost Per Click (CPC) improved by $0.05 Click Through Rate decreased by 29% Average Position reduced by 4% Impression Share decreased by 17.08% Conversions decreased by 25% Conversion Rate reduced by 42% Cost per Conversion increased by $ Title Impr Clicks Cost Avg CPC CTR Avg Pos Impr Share Conv Conv Rate Cost / Conv November 23, $1,219 $ % % % $ December 41, $1,557 $ % % % $ Change 18, $338 $ % % % $ % Change 81% 30% 28% 2% 29% 4% 17.08% 25% 42% 70% Conversions by Location In the month of November, a total of 3 conversions were earned in the following locations: London, England (2 conversions) Pennsylvania, USA (1 conversion) Types of Conversions Recorded Web Call Conversions occur when a user searches for something on Google, clicks on your paid ad, and then reaches the website and decides to call from the website. When someone coming from a paid ad lands on your website, they will see a di;erent phone number than someone coming from any other place would see. This number re-directs to your phone number and allows us to track how many people who clicked on your paid ads ended up calling you for more information. Conversion Type Conversions Request Property Information (RDF - Production View) 2 Web Call Conversion 1 2

3 Top Search Terms by Conversions Search Term Impr Clicks Cost Avg CPC CTR Avg Pos Conv Conv Rate Cost / Conv Conv Val Conv Val / Cost Conv Val / Click disney 1 1 $1.30 $ % % $ 1.30 $0 0 $0 golden oaks for real 4 2 $2.76 $ % 1 0 0% - $0 0 $0 estate near disney world disney 5 2 $2.20 $1.1 40% 1 0 0% - $0 0 $0 golden oaks homes for golden 1 1 $0.69 $ % 1 0 0% - $0 0 $0 oak florida homes for homes for 1 1 $3.56 $ % 2 0 0% - $0 0 $0 reunion country club ga Top Keywords by Conversions Keyword Impr Clicks Cost Avg CPC CTR Avg Pos Conv Conv Rate Cost / Conv golden oaks disney for homes for near disney "homes for near disney" homes for near disney florida "disney homes for " $6.95 $ % % $ $3.90 $ % % $2.94 $ % % $7.89 $ % % $2.67 $ % % - 3

4 Top Text Ads by Conversions Ad Impr Clicks Cost Avg CPC CTR Avg Pos Conv Conv Rate Reunion Resort Homes $26.16 $ % % $ SampleClientHomes.com/+ReunionResort Luxury Condos & Homes From $150K. Browse Our Properties & Call Today! Golden Oak Homes For Sale $25.66 $ % % $ Stunning Vacation Homes For Sale. Breathtaking Amenities. Call Now! Champions Gate Homes $7.47 $ % % - Like No Other Resort Community. Call An Expert From Your Phone! Champions Gate Orlando $23.19 $ % % - Stunning Homes For Sale in Florida. Breathtaking Amenities. Call Now! Champions Gate Orlando $72.69 $ % % - Stunning Vacation Homes For Sale. Breathtaking Amenities. Learn More. Cost / Conv Quality Score Analysis- December 2014 vs. November 2014 The Quality Score improved by 20% from November (QS of 5.2). This number should be expected to rise as more conversion data is collected over the next few months. 6.1 Quality Score 4

5 Year over Year Analysis The charts below show the comparison of December 2014 vs December 2013 (top chart) and the comparison of the full year of 2013 vs the full year of Yearly Highlights From 2013: Click Through Rate improved by 16% Average Position improved by 15% (from position 3.4 to 2.9) Clicks decreased by 2,512 (18%) Impressions decreased by 194,500 (29%) Conversions Installed in 2014 which does not allow us to compare against 2013 Conversions or Cost per Conversion. The major goal in 2015 will be to increase the number of valuable leads and lower the Cost per Lead. Recommendations for Next Month Analyze A/B test that is comparing using the New Communities page versus the Disney page to land "Champion's Gate" search queries on. Focus on improving Quality Score and increasing Conversions. Expand on negative keywords. Make bid adjustments based on devices, day of week, time of day, and location performance. 5