How To Improve Your Adwords Performance

Transcription

1 Google Certifed AdWords Partner Ad words Account At A Glance (Last 90 Days): (Jan 8 Mar 14) Pay Per Click Audit Summary & Recommendations Performed For Your Company Name Date March 18, 2014 Ad words Overall Account Score 39% Bing Overall Account Score 44% Average Areas of Improvement 58.5% Impressions: Clicks: Click Thru Rate: Avg Position: Avg Cost Per Click: 3,047,809 22, % $2.00 $4.51 Total Spend: Conv (Phone calls): Conv. Rate: Display vs Search: Avg Cost Per Call: $101, % 0% / 100% $20.36 Ad words Impressions by Device: Desktop/Laptop: 93.61% Mobile: 0% Tablet: 6.39% Bing Account At A Glance (Last 90 Days): (Dec 15 Mar 14) Impressions: Clicks: Click Thru Rate: Avg Position: Avg Cost Per Click: 1,163,301 15, % 2.7 $8.45 Total Spend: Conv(Phone calls): Conv. Rate: Display vs Search: Avg Cost Per Call: $130, % 0% / 100% $ *the above mentioned phone calls count is of bing forwarded only! Summary & Recommendations: * For more information on how GMR WebTeam can help, please visit our PPC Marketing Center at: and services.

2 Campaign Level Settings: Description Performance Recommendations & NEEDS WORK Advanced Location options needs to be set to target and serve only Users from USA. Setting Ad Delivery method to Standard is a best practice. Quality Score/KPI: How Google rates your overall relevancy and Key Performing Indicators. NEEDS WORK Building tightly themed ad groups, improving ad relevancies by testing ad variations. Using various call to actions. And maintaining relevancy between Keyword, Ad Copy and Landing Page. Landing Pages / RWD: Optimized for paid search users and across devices. NEEDS WORK Create unique landing pages based on keyword or geographic location in Responsive Web. Include strong call to actions, add conversion codes. GMR Help: Unlimited RWD DIY landing page platform. Account Structure: Overall quality/focus on keywords and ad grouping, ad text, bidding, scheduling and landing pgs. NEEDS WORK Need more focused ad text and landing pages by ad group, tight theming of ad groups, focusing on more targeted keywords, optimize bids and ad scheduling GMR Help: Comprehensive AdWords Account Restructure. Keywords/Negatives: Overall quality of keyword selection, use of brand and negative keywords, match types and grouping. NEEDS WORK Add more potential Long tail Keywords & proper negative keywords in optimal match types through the search query analysis, increase CTR s with better keyword selection and proper grouping. GMR Help: Part of Account Restructure service and ongoing management. Conversions: Performance quality, tracking, CTAs. Device Targeting: NEEDS WORK NEEDS WORK Create Conversion codes to track web page conversions. GMR Help: Included in Account Restructure & Landing Page platform. Since the Account Goal is Direct Response through Phone Calls, it s better to target Mobile Devices also. * For more information on how GMR WebTeam can help, please visit our PPC Marketing Center at: and services.

3 STRUCTURAL AUDIT SUMMARY & RECOMMENDATIONS Structural Audit Observations: Overall account is at a very basic/ starting state structurally speaking. Entire account needs structural buildup, which includes more focused keyword selection, ad grouping, and attention to ad text and specific landing pages. Overall Structural Score 44% Significant structural changes needed Campaigns Score 64% Fair. Adding conversion tracking and making corrections to locaiton targeting & ad delivery. Ad Groups Score Keyword Selection Score 12% 39% Poor. You are doing little or no activity in this area. Tight theming & use of more ad variations are necessary. Poor. Regular search query analysis & addition of targeted keywords is necessary Ads Score 55% Landing Page Scores 53% Average. Need to write and test more ads to get more out of PPC. Make sure you have a unique text ad for each ad group, then test 3 5 variations of each ad. Good. PPC specific landing pages are worth using, driving traffic to home page doesn't prove effective in capturing leads. Needing Attention Below are the main aspects that need attention and their level of priorities Keyword resaerch Use of PPC specific landing pages Separate campaigns for Canada Adding more variations of Ad copies Installation of tracking code Campaign level settings Sitelinks Extensions High High High High High Medium Medium Key Performance Indicators Observations: Traffic volume is good but KPI's suffering due to several reason Average Quality Score is 4 Average CTR: 1.33% Impression Share 36% GMR WebTeam Recommendations We build account such that the account structure will help in driving qualified traffic at lower costs Our team takes care of continiuosly optimising account performances to meet your goals Our landing page building platform gives us an added advantage of building adwords friendly landing pages, thus improving quality scores and conversion rates. Moving a step ahead we undertake A/B test between the designed landing pages and make use of the best one We perform regular audits to measure account performance against KPI's & the best practices we have formulated at organisation leve

4 Structural Audit Client Profile Account Diagnostics (December 15th to March 14th) XYZ Active Campaigns 3 Clicks (Last 90 Days) Active Ad Groups 75 Conversions (Last 90 Days) 0 Active Text Ads 75 Avg. CPA (Last 90 Days) $0.00 Active Keywords (includes match types) 697 Avg. Monthly Spend (Last 90 Days) $130, STRUCTURE SNAPSHOT Campaign Level 64% Status Rating Are search & display campaigns separated? N/A Do brand terms have separated campaigns? N/A Does campaign naming conventions imply campaign nature? Yes 60% Can be more specific Is conversion tracking installed properly? No 0% Ad scheduling time of day/day of week Yes 80% Different time zones are targeted but scheduled in a single time zone. Usage of advanced bidding options Yes 90% Ad Extensions usage Yes 70% Sitelink extension can also be used Ad Rotation Settings N/A Advanced Location Settings Yes 100% Ad Group Level 12% Status Rating Average number of keywords per ad group Average 60% Ad groups can be more tightly theamed Average number of ad variations per ad group Poor 10% All the ad groups are using only one ad Does every ad group have a mobile preferred ad? No 0% Mobile optimised ads improves performance of campaigns on mobile devices Keywords 39% Status Are multiple match types being used? Yes 60% BMM matches can be used much effectively Are misspelled keywords being targeted? No 0% Are negative keywords being added regularly? Yes 30% Need more research at intitial stages of account Are the campaigns targeting Long tail keywords? No 60% Targeting Longtail & more targeted keywords helps in improving ctr's Are the campaigns targeting location based keyword variations? No 0%

5 Ads 55% Status Are the keywords being used in the Ad Text? No 50% No adgroup specific ads were being used Usage of proper punctuations in the Ad Copy? Yes 60% Can be written more effectively Are the Ad copies properly formated? Yes 80% Effective utilization of Character limit? Yes 70% Are the Ads using DKI(Dynamic Keyword Insertion)? No 0% Clearly focus on only one product or service offering? Yes 90% Have an enticing title that clearly states your offer? Yes 50% Testing can help identifiying which is more attractive title Clearly state your product or service's UVP features and benefits? No 60% Use proper capitalization of keywords to attract attention? Yes 100% Include varying ads with the key phrases in the title itself? No 40% No adgroup specific ads were being used. Only one ad per adgroup is live Include all variations of product or service name(s)? No 30% Include clear pricing information? N/A Entice user with discount or "offer good only today" messages? N/A Includes a very clear CALL TO ACTION? Yes 50% Testing is advised Landing Pages 53% Status Does the Title tag have at least one keyword in it? Yes 80% Have its own domain name or subdomain? No 0% No PPC specific landing pages are being used Is your landing page mobile friendly? No 0% Website is non responsive to mobile devices Keep the user on this page (not include website navigation tabs)? No 20% Used landing page has menus to navigate which may cause distraction Have a header towards the top of the page, 5 6 words, that CLEARLY explains to the user what Yes you are offering? 100% Does your headers and subsequent copy include your major keywords? Yes 80% Have a visual banner at the top showing product or personal picture or video of your service? Yes 80% Clearly state your product or service's UVP are features and benefits in bullets? Yes 70% Include a phone number and clear contact methods in the top right of the page? Yes 80% Include a very clear CALL TO ACTION, with a way for the user to immediately respond? Yes 90% Have urgency and need to take action now? Yes 60% Include list of clients and customer testimonials? No 0% Testimonials are not available on landing page Include clear pricing information (when applicable)? N/A Have a specific geographic or market segment target? No 0% Have links to reviews and/or social media accounts as POP UP windows? No 0% No social icons on website Include a way for a potential customer to get more information if needed (free report, free No analysis, get on list, etc)? 0% Have multiple versions for type of keyword, geographic target, or other target? Yes 80%

6 Keyword Breakup Date Range Search Engine Keyword Analysis December 15th to March 14th Bing Keyword Composition Analysis Brand/Non Brand Breakup Analysis Keyword Breakup # of Kwds Cost Orders CPL Brand Keywords 0% 0% 0% $0.00 Non Brand Keywords 100% 100% 0% $0.00 Total 100% 100% 100% $0.00 Keyword Breakup No. of Kwds Converting Keywords 0.0% Only Click Keywords 26.2% Only Impression Kwds 73.8% Zero Impression Kwds 0.0% Total 100% 73.8% 0.0% 0.0% 26.2% Keyword Breakup Converting Keywords Only Click Keywords Only Impression Kwds Zero Impression Kwds Brand Keywords Keyword Breakup Non Brand Keywords Brand Keywords Cost Breakup Non Brand Keywords Keyword Cost Breakup Analysis Brand/Non Brand Order Breakup Keyword Breakup Cost Converting Keywords 0% Only Click Keywords 100% Only Impression Kwds 0% Zero Impression Kwds 0% Total 100% Keyword 0% Cost Breakup 0% Converting Keywords Only Click Keywords Only Impression Kwds Zero Impression Kwds Brand Keywords Order Breakup Non Brand Keywords Brand Keywords CPL Breakup Non Brand Keywords * Conversions are not being tracked * Improving adranks can increase the % of only click keywords reducing the costs * It is advised to choose more targeted long tail keywords * Brand terms is not a major consideration in your case

7 AdWords Performance Audit Client Profile Account Diagnostics (December 15th to March 14th) XYZ Active Campaigns 3 Clicks (Last 90 Days) 15,482 Active Ad Groups 75 Conversions (Last 90 Days) 0 Active Text Ads 75 Avg. CPA (Last 90 Days) $0.00 Active Keywords 697 Avg. Monthly Spend (Last 90 Days) $130, Top level performance over the last 90 days Number of days in the past days days 30 1 days Clicks from active campaigns : 4, ,254 Click Through Rate (CTR) : 1.52% 1.38% 1.17% Campaign cost by billing currency : $31, $51, $48, Conversions : Conversion Rate : Cost Per Conversion (CPA) : $0.00 $0.00 $0.00 Quality Score Trending (last 90 days data) PERFORMANCE SNAPSHOT Average Quality Score is 4 * Quality Scores need improvement. * Quality score needs to be good inorder to rank higher * Chosing more targeted keywords, improving ad relavency to keywords, using PPC specific landing pages are prominent steps that improve quality scores Impressions Quality Score Distribution Quality Score Avg QS Avg Quality Score 1/6 1/13 1/20 1/27 2/3 2/10 2/17 2/24 3/3 3/10

8 Search Impression Share (last 90 days data) IS 36% Lost IS to Budget 0.9% Lost IS to Rank 5.2% * Budget was sufficient enough to get maximum share of total available impressions for targeted keywords * In our opinion we need not target unecessary impression volume if the client goal is direct response * Targeting unecessay impression volume leads to decrease in expected CTR's and thus performance (quality Scores & ad ranks) Click Through Rate (last 90 days data) Search CTR 1.33% Average Position 2.7 * Your CTRs are good. * Writing targeting ads and testing can improve your CTR further 0.90% 50% 40% 30% 20% 10% 0% Impression Share 2.00% 1.50% 1.00% 0.50% 5.20% 36.00% Search Impression Share IS Lost IS to Budget Lost IS to Rank 12/22 12/29 1/5 1/12 1/19 1/26 2/2 2/9 2/16 2/23 3/2 3/9 CTR Trend 12/22 12/29 1/5 1/12 1/19 1/26 2/2 2/9 2/16 2/23 3/2 3/9 Text Ad Optimisations (last 90 days data) Average number of ads per adgroup 1 * Your campigns were using only one ad across all the adgroups * Include variations to ad copies. 3 to 4 ads per high traffic adgroups and minimum of 2 ads per low traffic adgroups are recommended. Ad Performance Head Line Ad description Imp Clicks CTR Avg Pos Cost Support for Netgear Call ( Toll Free ). Netgear Routers Support by XYZ. 784, % 2.55 $69, Support for Cisco Router Call ( Toll Free ). Cisco Routers Support by XYZ. 143, % 2.38 $20, Support for Norton Call ( Toll Free ). Norton Online Support by XYZ. 104, % 4.01 $23, Help & Support for Norton Call ( Toll Free ). Norton Online Support by XYZ. 22, % 2.41 $5, Phone Support for Norton Call ( Toll Free ). Norton Online Support by XYZ. 10, % 3.07 $2,524.83

9 Day of week & Hour of day analyis (last 90 days) Day of Week * None of the days are touching good CTR's * In order to consider bidding smartly consider the number of calls recived 2.0% 1.5% 1.0% 0.5% 0.0% Day of the Week Charts CTR CPC $15 $10 $5 $0 Hour of Day Sun Mon Tue Wed Thu Fri Sat * 7th to 10th hours are showing good CTR's 5.00% 4.00% 3.00% 2.00% 1.00% Hour of the Day Charts CTR CPC $10 $5 $0

10 STRUCTURAL AUDIT SUMMARY & RECOMMENDATIONS Structural Audit Observations: Overall account is at a very basic/ starting state structurally speaking. Entire account needs structural buildup, which includes more focused keyword selection, ad grouping, and attention to ad text and specific landing pages. Overall Structural Score 39% Significant structural changes needed Campaigns Score Ad Groups Score 38% 12% Poor. Little or no activity is being done in this area currently. Adding conversion tracking and making corrections to adrotation, locaiton targeting & ad delivery. Poor. You are doing little or no activity in this area. Tight theming & use of more ad variations are necessary. Keyword Selection Score 39% Poor. Regular search query analysis & addition of targeted keywords is necessary Ads Score 55% Landing Page Scores 53% Average. Need to write and test more ads to get more out of PPC. Make sure you have a unique text ad for each ad group, then test 3 5 variations of each ad. Fair. PPC specific landing pages are worth using, driving traffic to home page doesn't prove effective in capturing leads. Needing Attention Below are the main aspects that need attention and their level of priorities Keyword resaerch Use of PPC specific landing pages Adding more variations of Ad copies Installation of tracking code Campaign level settings Sitelinks & Review extensions High High High High Medium Medium Key Performance Indicators Observations: Traffic volume is good but KPI's suffering due to several reason Average Quality Score is 3.66 Average CTR: 0.73% Impression Share 53.38% GMR WebTeam Recommendations We build account such that the account structure will help in driving qualified traffic at lower costs. Our team takes care of continiuosly optimising account performances to meet your goals Our landing page building platform gives us an added advantage of building adwords friendly landing pages, thus improving quality scores and conversion rates. Moving a step ahead we undertake A/B test between the designed landing pages and make use of the best one We perform regular audits to measure account performance against KPI's & the best practices we have formulated at organisation level

11 Structural Audit Client Profile Account Diagnostics (October 23rd to January 20th) XYZ Active Campaigns 5 Clicks (Last 90 Days) Active Ad Groups 94 Conversions (Last 90 Days) 0 Active Text Ads 94 Avg. CPA (Last 90 Days) $0.00 Active Keywords (includes match types) 931 Avg. Monthly Spend (Last 90 Days) $101, STRUCTURE SNAPSHOT Campaign Level 38% Status Rating Are search & display campaigns separated? N/A Do brand terms have separated campaigns? N/A Does campaign naming conventions imply campaign nature? Yes 60% Can be more specific Is conversion tracking installed properly? No 0% Ad scheduling time of day/day of week Yes 80% Campaigns are scheduled to run in business hours on all days Usage of advanced bidding options Yes 60% Are being used but doesn't seem to be very effective Ad Extensions usage Yes 70% Sitelinks & review extension can also be used Ad Rotation Settings No 0% Selected to as optimise for clicks though there was only one ad per adgroup Advanced Location Settings No 0% Should be set to anyone searching about US. Ad Group Level 12% Status Rating Average number of keywords per ad group Average 60% Microsoft campaign can be more tightly grouped Average number of ad variations per ad group Poor 10% All the ad groups are using only one ad Does every ad group have a mobile preferred ad? No 0% When you are expecting direct phone calls, you should target Mobile devices. Keywords 39% Status Are multiple match types being used? Yes 60% BMM matches can be used much effectively instead of Broad alone. Are misspelled keywords being targeted? No 0% Are negative keywords being added regularly? Yes 30% Need more research at intitial stages of account Are the campaigns targeting Long tail keywords? No 60% Targeting Longtail & more targeted keywords helps in improving ctr's Are the campaigns targeting location based keyword variations? No 0% Geo specific keywords will have high CTR's and Conversion rates.

12 Ads 55% Status Are the keywords being used in the Ad Text? No 50% No adgroup specific ads were being used Usage of proper punctuations in the Ad Copy? Yes 60% Can be written more effectively Are the Ad copies properly formated? Yes 80% Effective utilization of Character limit? Yes 70% Are the Ads using DKI(Dynamic Keyword Insertion)? No 0% Since you cannot use others brand name in headline, DKI helps in this case. Clearly focus on only one product or service offering? Yes 90% Have an enticing title that clearly states your offer? Yes 50% Testing can help identifiying which is more attractive title Clearly state your product or service's UVP features and benefits? No 60% Use proper capitalization of keywords to attract attention? Yes 100% Include varying ads with the key phrases in the title itself? No 40% adgroup specific ads were being used. Only one ad per adgroup is live Include all variations of product or service name(s)? No 30% Include clear pricing information? N/A Entice user with discount or "offer good only today" messages? N/A Includes a very clear CALL TO ACTION? Yes 50% Testing is advised Landing Pages 53% Status Does the Title tag have at least one keyword in it? Yes 80% Have its own domain name or subdomain? No 0% No PPC specific landing pages are being used Is your landing page mobile friendly? No 0% Website is non responsive to mobile devices Keep the user on this page (not include website navigation tabs)? No 20% Used landing page has menus to navigate which may cause distraction Have a header towards the top of the page, 5 6 words, that CLEARLY explains to the user what Yes you are offering? 100% Does your headers and subsequent copy include your major keywords? Have a visual banner at the top showing product or personal picture or video of your service? Yes Yes 80% 80% Clearly state your product or service's UVP are features and benefits in bullets? Yes 70% Include a phone number and clear contact methods in the top right of the page? Yes 80% Include a very clear CALL TO ACTION, with a way for the user to immediately respond? Yes 90% Have urgency and need to take action now? Yes 60% Include list of clients and customer testimonials? No 0% Testimonials are not available on landing page Include clear pricing information (when applicable)? N/A Have a specific geographic or market segment target? No 0% Have links to reviews and/or social media accounts as POP UP windows? No 0% No social icons on website Include a way for a potential customer to get more information if needed (free report, free No analysis, get on list, etc)? 0% Have multiple versions for type of keyword, geographic target, or other target? Yes 80%

13 Keyword Breakup Date Range Search Engine XYZ Keyword Analysis January 8th to March 14th Google Keyword Composition Analysis Brand/Non Brand Breakup Analysis Keyword Breakup # of Kwds Cost Orders CPL Brand Keywords 0% 0% 0% $0.00 Non Brand Keywords 100% 100% 0% $0.00 Total 100% 100% 100% $0.00 Keyword Breakup No. of Kwds Converting Keywords 0.0% Only Click Keywords 34.9% Only Impression Kwds 33.0% Zero Impression Kwds 32.1% Total 100% 2.1% 33.0% 0.0% Keyword Breakup 34.9% Converting Keywords Only Click Keywords Only Impression Kwds Zero Impression Kwds Brand Keywords Keyword Breakup Non Brand Keywords Brand Keywords Cost Breakup Non Brand Keywords Keyword Cost Breakup Analysis Brand/Non Brand Order Breakup Keyword Breakup Cost Converting Keywords 0% Only Click Keywords 100% Only Impression Kwds 0% Zero Impression Kwds 0% Total 100% Keyword 0% Cost Breakup 0% Converting Keywords Only Click Keywords Only Impression Kwds Zero Impression Kwds Brand Keywords Order Breakup Non Brand Keywords Brand Keywords CPL Breakup Non Brand Keywords * Conversions are not being tracked * Improving adranks can increase the % of only click keywords reducing the costs * It is advised to choose more targeted long tail keywords * Brand terms is not a major consideration in your case

14 AdWords Performance Audit Client Profile Account Diagnostics (January 8th to March 14th) XYZ Active Campaigns 5 Clicks (Last 90 Days) Active Ad Groups 94 Conversions (Last 90 Days) 0 Active Text Ads 94 Avg. CPA (Last 90 Days) $0.00 Active Keywords 931 Avg. Monthly Spend (Last 90 Days) $101, Top level performance over the last 90 days PERFORMANCE SNAPSHOT Number of days in the past Clicks from active campaigns : Click Through Rate (CTR) : Campaign cost by billing currency : Conversions : Conversion Rate : Cost Per Conversion (CPA) : days % $ $ days % $46, $ days 11, % $54, $0.00 CTR's are very low. Needs targeting of qualified traffic. Quality Score Trending (last 90 days data) Average Quality Score is 3.66 * Quality Scores are poor. * Quality score needs to be good inorder to rank higher * Chosing more targeted keywords, improving ad relavency to keywords, using PPC specific landing pages are prominent steps that improve quality scores Impressions Quality Score Distribution Quality Score Avg QS Avg Quality Score 1/6 1/13 1/20 1/27 2/3 2/10 2/17 2/24 3/3 3/10

15 Search Impression Share (last 90 days data) IS 53.38% Lost IS to Budget 3.98% Lost IS to Rank 42.63% * Budget was sufficient enough to get maximum share of total available impressions for targeted keywords 3.98% IS Lost IS to Budget * Account was loosing impressions due to lower ad ranks Lost IS to Rank * In our opinion we need not target unecessary impression volume if the client goal in direct response * Targeting unecessay impression volume leads to decrease in expected CTR's and thus performance (quality Scores & ad ranks) Click Through Rate (last 90 days data) Search CTR 0.73% Average Position 2 * Your CTRs are poor. * Targeting more qulified traffic & regular search query monitoring are necessary 60% 50% 40% 30% 20% 10% 0% Impression Share 1.20% 1.00% 0.80% 0.60% 0.40% 0.20% 53 38% Search Impression Share 1/6 1/13 1/20 1/27 2/3 2/10 2/17 2/24 3/3 3/10 CTR Trend 1/6 1/13 1/20 1/27 2/3 2/10 2/17 2/24 3/3 3/10 Text Ad Optimisations (last 90 days data) Average number of ads per adgroup 1 * Your router campigns were using only one ad across all the adgroups * Include variations to ad copies. 3 to 4 ads per high traffic adgroups and minimum of 2 ads per low traffic adgroups are recommended. Ad Performance Head Line Description line 1 Description line 2 Imp Clicks CTR Avg Pos Cost Router Tech Support Call Toll Free Now! 24x7 Tech Support for Router by XYZ 2,955, % 1.95 $90, Support for Microsoft? Call Toll Free Now! 24x7 Tech Support for Microsoft by XYZ 108, % 3.38 $8, Help for Microsoft Office Call Our Toll Free Number. Now! Support for Microsoft Office by XYZ 14, % 2.48 $2,003.19

16 Mobile Advertising (last 90 days data) * Mobile spend represents 6.39% of your spend * You are missing on opportunities by not giving preference to mobile devices. 6.39% % Spend * Writing mobile targeted ad copies and using responsive landing pages are most essentilas for a business targeting mobile devices computers mobile devices with full browsers tablets with full browsers 93.61% Day of week & Hour of day analyis (last 90 days) * None of the days are touching good CTR's * In order to consider bidding smartly you may consider the number of calls recived on particular day of week 1.0% 0.5% 0.0% Day of the Week Charts CTR CPC $6 $4 $2 $0 Sun Mon Tue Wed Thu Fri Sat 1.00% 0.75% 0.50% 0.25% Hour of the Day Charts CTR CPC $6 $4 $2 $0

17 Untargeted Locations Market Opportunity Cuntry Spend Targeting: US India Ad Group Estimated Impressions Estimated Clicks CTR Estimated Cost CPC Estimated Average Position Canada 36.9 Hard Drive Backup and recovery % $ $ United Kingdom Network Support % $ $ Kosovo Generc Keywords % $2, $ Indonesia OS related keywords % $ $ Germany Antivirus Tech support % $ $ Macedonia (FYROM) Computer Tech Keywords % $6, $ Serbia Browser & % $19.83 $ Saudi Arabia Total % $11, $ Algeria Mexico Egypt Targeting: Canada Panama Ad Group Estimated Impressions Estimated Clicks CTR Estimated Cost CPC Estimated Average Position Malaysia Hard Drive Backup and recovery % $58.00 $ Barbados 10.6 Network Support % $ $ Dominican Republic 9.89 Generc Keywords % $ $ Kenya 9.84 OS related keywords % $76.78 $ Netherlands 9.81 Antivirus Tech support % $34.60 $ Other 8.97 Computer Tech Keywords % $ $ Moldova 8.91 Browser & % $4.57 $ Jamaica 8.44 Total % $ $ United Arab Emirates 8.36 Costa Rica 8.09 Hong Kong 7.63 Sweden 7.6 Oman 7.34 Cyprus 7.16 Iraq 7.06 Philippines 7.01 Bahrain 6.23 South Africa 5.95 Venezuela 5.86 Vietnam 5.82 Thailand 5.79 Trinidad and Tobago 5.68 Bosnia and Herzegovina 5.55 Italy 5.14 Senegal 4.93 Czech Republic 4.81 Cayman Islands 4.35 Colombia 4.32

18 Albania 4.07 Puerto Rico 3.98 Slovakia 3.96 Palestine 3.95 Israel 3.81 Haiti 3.77 Suriname 3.67 Brazil 3.61 Ireland 3.51 Russia 3.36 Grenada 3.35 Estonia 3.34 Turkey 3.13 Yemen 2.99 Zimbabwe 2.93 Singapore 2.72 Ecuador 2.43 Spain 2.43 China 2.39 Norway 2.31 Macau 2.27 Paraguay 2.04 Sierra Leone 1.81 U.S. Virgin Islands 1.69 Qatar 1.59 Japan 1.38