mobile apps mobile marketing mobile web mobile content Tel: +44 (0)

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1 mobile apps mobile marketing mobile web mobile content

2 Why Mobile? Mobile device web usage to exceed desktop by 2013 In 2012 smartphones account for 50%+ of mobiles The newer smartphones allow for a richer user experience and graphics 600m people use Facebook on their mobile each month (60%) 60% of Twitter users post through mobile

3 Why mkodo? Apps, webapps, mobile web and mobile marketing Proven in mobile services since 2001 Our mobile products handle 90m+ p.a. Award winning technology i 24/7 Seamless reporting across all activity Specialities: Integration with third parties, multi-language mechanics, App development

4 A few of our clients and partners

5 Case Studies

6 apps - mobile sportsbook Apple and Android App phone and pad mkodo s clients have seen 150% increase in mobile sportsbook usage over the last year Cross-channel account on mobile, betting in-play multi-language and streaming available Highest speeds of data transfer in the industry Available across mobile devices, maximising reach

7 apps - mobile lottery Apple App iphone initially, pad to follow Lottery results application Providing results and winners information Location and store-listing basis Visual content (winners) available Promotional banners served

8 apps - mobile bingo 1st real money Apple and Android Bingo app (phone and pad) Synchronised with online service and includes live chat Average session time on the app is 22 minutes There have been > 100K downloads Branded versions (eg Britain s Got Talent, X-Factor)

9 apps - early learning centre Apple apps - iphone & ipad Play-for-fun games Focussed at 6-8 year olds 3D graphics for great visuals Multi-tiered game play experience Positive reinforcement messages

10 mobile marketing & CRM 98% of SMS are read and responded to within 60 minutes of receipt* SMS is a perfect way to offer your customers promotions and incentives to drive betting activity. SMS is an effective acquisition tool via refer-a-friend promos and push notifications Available in multiple languages Personalisation of SMS as part of holistic CRM process *Mobile Commerce Daily

11 Pfizer Medication reminder Appointment reminder service (SMS) User signs-up (text-in) via SMS User logs date of last appointment mkodo send reminder for next appt x period SMS auto re-try (x times) if undelivered System alert to client if SMS finally undelivered Tier 1 Network Operator route High repeat usage rates

12 Sign Health Communication reminder for appointments Set and managed by the surgery Especially important/useful for the hearing impaired Use of mkodo web tool to Manage send of SMS Report on delivery Store unsubscribes Manage customer database of mobile numbers

13 Mobile web & crm not-for-profit Mobile website Developed in 2010, mkodo created an RNLI site optimised for feature phones and smartphones. Launch SMS Alerts Developed in 2008 to interact with RNLI s supporters. Supporters select stations they want to follow, when they want to receive the alerts and a maximum charge limit per week. Sandcastle MMS competitions Created in 2008 to engage with beach-goers. Beach-goers are invited to take a picture on their mobile phone of a sandcastle they have built and submit it immediately via MMS to the RNLI.

14 mobile content web portal Mobile (tablet and phone) portal for casino games Multiple, market-leading mobile games including IGT, Cozy Games, Ash Gaming, WMG and Probability Single sign-on for variety of different arcade games Simple API between multiple parties