How to run a successful campaign. Saturday 24 th October 2015 Izzy Green Student Activism and Campaigns Assistant

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1 How to run a successful campaign Saturday 24 th October 2015 Izzy Green Student Activism and Campaigns Assistant

2 What is a campaign? Analysing the Issue Developing a strategy Planning your Campaign Delivering your Campaign Action Planning Evaluating and Measuring Impact DOs and DON Ts of Campaigning

3 Campaigning What is a campaign? Organised actions around a specific issue seeking to bring about changes in the policy and behaviours of institutions and/or specific public groups the mobilising of forces by organisations and individuals to influence others in order to effect an identified and desired social, economic, environmental or political change.' - National Council for Voluntary Organisations Some Bristol students and Officers attending the Free Education Demo last year

4 The Campaigns Cycle The Steps of Campaigning Analysing the Issue Developing a Strategy Planning your Campaign Delivering your Campaign Evaluating

5 The Steps of Campaigning Analysing the Issue Analyse the context Why do you want to run a campaign? Why do you feel strongly about this issue? What evidence/facts/data do you have that supports the need for change? Evidence base should Inspire Inform Improve

6 Activity Think of an issue to campaign on Think of a slogan Think of a catchy #hashtag Think of where would be best to get your evidence to support your campaign

7 The Steps of Campaigning Developing a Strategy Work on a strong message Is your aim clearly communicable? Is it simple and concise? Develop a theory of change What would change look like? Target decision makers or those with influence to affect change Think about resources How will you fund your campaign? o Campaigns Budget o Alumni Foundation Fund Resources Activities Outputs Outcomes Impact

8 Activity Can you think of any campaign methods/ tactics?

9 The Steps of Campaigning Planning your Campaign Communicating your campaign Make your narrative appealing Use attention grabbing methods Utilising Social Media Utilise News Media Don t limit your communication methods Get Out And Talk (G.O.A.T) Methods How are you going to achieve your aims? How are you going to get attention for your cause?

10 Activity Think of a memorable campaign delivery technique you have seen Why was it effective? Think of some effective delivery techniques for your campaign?

11 The Steps of Campaigning Planning your Campaign When? Set targets When ideally will you achieve your goal Long term/short-term Coincide with other events Consider time constraints Be realistic What if? What could go wrong? What are the most risky strategies? What will be difficult to pull off? Who? Reliable and engaged team Inner and Outer Circles Who will come to your events? Identify potential allies Have others run a similar campaign? Where? Consider the scale of your campaign Where will you focus your efforts Where is your target audience situated?

12 The Steps of Campaigning Delivering your Campaign Events or activities should be well planned Utilise Key Performance Indicators Use an Action Plan Be specific Be realistic Delegate Break down big events into smaller tasks/objective Set measurable milestone Put timescales on everything Meet with your team regularly

13 Activity Fill out an Action Plan and Campaign Matrix for your proposed campaign

14 The Steps of Campaigning Evaluate Monitor your activity throughout Meet regularly Measure progress Reflect on effectiveness of methods/events Communicate Successes Thank those who helped Recognise failure and regroup

15 The Steps of Campaigning Evaluate DO Monitor Progress Set Goals Measure Impact Learn from Failures Celebrate Successes Ask for Help DON T Have Unclear Aims Plan Activity Before Setting Aims Have a Lack of Evidence Go it Alone Target the Wrong Decision-Maker

16 Bristol Students Union Awards The Campaigns Award If you ve ran a great campaign, nominate your campaign for the Campaigns Award

17 Any questions? Contact Student Activism and Campaigns Assistant