Company Brief 4brands Reply GmbH & Co. KG

Transcription

1 Company Brief 4brands Reply GmbH & Co. KG Dr. Rolf Sundermeier Managing Director

2 Agenda 4brands Reply at a glance Solution components supporting a holistic CRM approach in sales and marketing Why we should get to know each other

3 4brands Reply: Overview Key values: Founded in 2001 as a joint venture of Reply Deutschland AG (51%) and Melitta Bentz KG (49%) with the target of producing excellent consulting and IT services for the consumer packaged goods industry and offering crossindustry technical consulting. Success factors: Process consultancy capabilities in combination with in-depth module know how of our consultants Focus: Marketing, Sales and Supply Chain Processes according to ECR and the implementation thereof on the most recent IT platforms Special Expertise Partner SAP for CP, implementation partner for CAS Approx mill. turnover in 2010, > 90% of the project services outside of the Melitta Group Integration capability for software modules of different software vendors Reliability and long-term partnerships with our customers Continuous investment in innovations and branch typical templates Real partnerships with leading software vendors and strategy consultants Commitment to our Client s success

4 4brands Reply Offers and Partners Integrated process logics from the end consumer up to the supply chain following ECR Supply Chain Management Business Intelligence CRM (B2B) and Marketing Offer Pull-principle CP topics in focus operative planning (SAP ERP, APO) Warehouse Management (SAP LES, EWM) target-oriented yearly planning: sales volume, turnover, trade terms (SAP BW IP) data integration and closed loop Category Management CAS Demand Side Management Consumer Service (SAP CRM, BW) Products, project accelerator xpresscsi consumer service xpressbpi integration engine (adapter: CAS, SAP BW, Oracle, Microsoft) xpresspsa planning and simulation xpressedi smart EDI solution xpressmaf category management xpresspdf form-based data integration xpresssam application monitor Partners

5 4brands Reply in the Reply Network The Company Product portfolio / network Founded by a group of Italian IT specialists in 1996 with the goal of providing excellent IT services for the Internet. Reply combines culture, competency and agility with industry specialization to create excellent consultation services and IT solutions with new technologies which help our customers achieve their business goals. Focus on new communication channels and digital media Business Development

6 Sales Volume/Turnover Planning, Price and Trade Term Management Industry templates KAM and Marketing Planning Top-down Disaggregation and Bottom-Up Aggregation along the Hierarchies Simulation of "what if" Scenarios Key figures: Turnover, gross turnover, Discounts in total, trade terms in total Audit Proof due to locking mechanism Rolling Forecast Planning Sales Volumes per week/month, Product and Customer Discount and Trade Term Planning Flexible handling of discounts and pricing procedures like SAP ECC (SD) Detailed planning of Discounts and Trade Terms (absolute, %, / pcs) Integrated with KAM planning Simulation scenarios Fully integrated with SAP ECC (SD) Approval workflow for transition into SAP ECC (SD) Build Reserves for trade terms negotiated independently of volume on the basis of actual figures and the most recent forecast

7 xpresspsa Planning Simulation & Analysis Industry template for planning sales volume/turnover and trade terms TPO TPM The systematic process of increasing market share based on trade promotions Solution components 4brands Reply xpressmaf Market Analysis Facilitator Template for the integration of external data in SAP BW for market analysis; basis for TPM and TPO xpresscas Template for the accelerated introduction of retail processes on the basis of one of the leading IT platforms for mobile CRM

8 Consumer Service (Complaint Mgmt) - Management of Direct Contacts Efficient management of direct consumer contacts Consumer service Enquiries, Orders, Complaints Duplicate-free master Data of Consumers Campaigns / mailings for direct Marketing Early warning system for current sentiments Filter function Safe guarding using Workflow Provedures Contact channels: telephone, letter, social networks, communities, BLOGs, contact form on the Home Page

9 Mobile Marketing in the Cloud: The 4brands Reply Product App Customer loyalty via Mobile end devices Mobile data procurement with the smart phone at any time and any place Mobile marketing using the Cloud Inexpensive provision of product information in the cloud Barcode reading, marketing information in the cloud couponing

10 Your Benefits from selecting 4brands Reply as Project Partner Focus on Consumer Packaged Goods Industries We are familiar with the typical business processes in the industry as well as it s best practices We know the challenges you are faced with on a daily basis Complete overview We face on the complete integration of the processes in your company, therefore we avoid expensive stand-alone solutions Implementation competency for leading Software Solutions of different Vendors Your USP in the market We are Special Expertise Partner of SAP for CPG Industries We are the implementation partner for "demand side management of CAS We are Experts for the integration of various CRM platforms with SAP ERP. We do not partake in the license sales of the software vendors We implement an individual solution for you while using proven IT standards. We have proven components and solutions, that accelerate your individual project and reduce implementation risks

11 Contacts