VISUAL ANALYTICS AND DATA MANAGEMENT BETTER TOGETHER NOV 20 TH, sas.com

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2 VISUAL ANALYTICS AND DATA MANAGEMENT Custom Demonstration for a Provincial Government Approximately 1,000,000 records of procurement data Solution for Procurement Optimization/Spend Analysis: DataFlux Data Quality, and Materials Data Classification SAS Visual Analytics Copyright 2012, SAS Institute Inc. All rights reserved.

Procurement Optimization/Spend Analysis: DataFlux Data Quality, and Materials

3 DATA MANAGEMENT ANALYST VALIDATIONS Poor quality customer data just customer data alone costs U.S. businesses over $600 billion a year. Up to 40% of all failed business initiatives are a result of poor data quality. Due to poor Data Management 83% of consumers are unlikely to do business again with a company when problem resolution falls below expectations. Copyright 2012, SAS Institute Inc. All rights reserved. 264

Due to poor Data Management 83% of consumers are unlikely to do business again with a company when

5 WHY DATA QUALITY MATTERS Too often the data collected on invoices, customers, products, partners and logistics gets stored in a database and is never heard from again. The needs of the business processes should dictate the data being collected This is not just a data quality issue but a cost-saving measure Collecting only data that is needed can save a huge amount of time and money Clearly define how to enter the data If a field isn t needed, get it off the screen Attack Data Quality problems head on Methodologies and analytical tools that show what is right and wrong before it is migrated and integrated with your RDBS Copyright 2012, SAS Institute Inc. All rights reserved.

needed can save a huge amount of time and money Clearly define how to enter the data If a field isn t needed, get it off the screen Attack Data Quality problems head on

6 CHALLENGE MAXIMIZE THE VALUE OF YOUR DATA ECOSYSTEM TOO MUCH DATA in too many places POOR QUALITY DATA cannot be trusted INCONSISTENT DATA across multiple sources The data strategy is not able to support the business strategy compliance, increase revenue, operational efficiency. C op yr i g h t , S A S I n s t i t u t e I n c. A l l r i g h t s r es er v e d.

is not able to support the business strategy compliance, increase revenue, operational

7 BETTER, FASTER BUSINESS DECISIONS DEPEND ON GETTING DATA IN THE RIGHT PLACE efficiently move data between systems AT THE RIGHT TIME support all data delivery latencies and architectures IN THE RIGHT FORM structure, cleanse data for operational systems or analysis TO THE RIGHT PEOPLE govern data use, apply business semantics, collaborate with data Copyright 2012, SAS Institute Inc. All rights reserved.

FORM structure, cleanse data for operational systems or analysis TO THE RIGHT PEOPLE govern data

Enterprise Data Access Master Data Management

10 SAS VISUAL ANALYTICS CUSTOMER BEHAVIOR AND RETENTION ANALYTIC VISUALIZATIONS AND REPORTING WILL ALLOW YOU TO: Quickly and easily identify the TOP 10 influencers of customer retention and loyalty Predict churn for the next two quarters Visualize the impact of service demands and the lift generated Easily share insights with key stakeholders very quickly Copyright 2013, SAS Institute Inc. All rights reserved.

churn for the next two quarters Visualize the impact of service demands and the lift generated Easily

11 ...provide very easy to use - yet sophisticated analytics to all of your users? use ad hoc exploration and visualizations to quickly view future results? WHAT IF YOU COULD? allow business users to easily create their own data visualizations without requiring help from IT? quickly produce mobile dashboards and reports that convey more foresight than hindsight? Copyright 2013, SAS Institute Inc. All rights reserved.

allow business users to easily create their own data visualizations without requiring help from IT?

VISUALIZATION EXPLORATION DISCOVERY C op yr i g h t 2 0 1

12 BUSINESS THE DIFFERENCE BETWEEN RAPID INSIGHT AND FAST VISUALIZATION INFORMATION DATA VISUALIZATION ANALYTIC VISUALIZATION EXPLORATION DISCOVERY C op yr i g h t , S A S I n s t i t u t e I n c. A l l r i g h t s r es er v e d.

13 BENEFITS INCREASE THE USE OF ANALYTICS AND BI Self-service Easy to use Analytics Work with more data Reporting and Dashboards Mobile BI Collaboration Copyright 2013, SAS Institute Inc. All rights reserved.

14 BENEFITS STRIKING THE PERFECT BALANCE Business Demands C op yr i g h t , S A S I n s t i t u t e I n c. A l l r i g h t s r es er v e d. IT Providing Innovation Resource Management

15 SAS VISUAL ANALYTICS DELIVERS A SINGLE SOLUTION FOR FASTER, SMARTER DECISIONS Central Entry Point Integration Role-Based Views PREPARE EXPLORE DESIGN Manage data Load and join data Create calculated columns Perform ad-hoc data exploration Insights generated through analytic visualizations Create dashboard style reports for web or mobile DELIVER SAS Mobile BI - native tablet applications delivering interactive reports Web and PDF IN-MEMORY ANALYTICS ENGINE Copyright 2013, SAS Institute Inc. All rights reserved.

generated through analytic visualizations Create dashboard style reports for web or mobile DELIVER SAS Mobile BI - native tablet

17 THE PROBLEM WITH PRODUCT DATA A human may know that these items are the same ¼-20 Hex Nut, Grade #2 Zinc Course/100 Zinc 1/4 Hex #2 Course 100-pack ¼-inch Hex Nut Grade 2 Zinc Plate Course 100 ct Nut, Size 1/4-20, Grade 2, Zinc Plated, Coarse Thread, Pkg 100 but your IT applications will view these as four separate, distinct products. Copyright 2012, SAS Institute Inc. All rights reserved.

ct Nut, Size 1/4-20, Grade 2, Zinc Plated, Coarse Thread, Pkg 100 but your IT applications will

18 MDC What Does It Do? The DataFlux Accelerator for Materials Data Classification is a combination of software, templates, business rules and best practices that together provide the functionality and processes necessary to classify textural descriptions using a taxonomy. The accelerator supports UNSPSC, ecl@ss, NAICS, and GS1 taxonomies with built-in libraries and also supports custom taxonomies, including industry-specific taxonomies. The foundation of this offering is a match and classification engine that can take textural data and appropriately assign the correct taxonomy description and code. MDC Provides a standard product view in operational systems at pointof-entry, including real-time changes Business analysts and data stewards can view and refine matches to commodity codes

to classify textural descriptions using a taxonomy.

Commodity LEVEL OF DETAIL 1 UNSPSC Example

20 FROM COMMODITY CODING TO SPEND INSIGHT Commodity Code Product Supplier Quantity Spend electrical connector Acme Products Incorp Elec. connector Acme Competitor Co 100 $ $ E-CONN 2000 Pinnacle Supply Co 50 $ Electrical connector box Acme Products Inc 100 $200 How much am I spending with each supplier? Can I get a better deal on the same product from another supplier? Am I paying the same amount for the same product from the same supplier? What percentage of my overall spend in electrical systems is spent on electrical connectors? Copyright 2012, SAS Institute Inc. All rights reserved.

much am I spending with each supplier? Can I get a better deal on the same product from another supplier?

DATA VISUALIZATION: CONVERTING INFORMATION TO DECISIONS DAVID FRONING, PRINCIPAL PRODUCT MANAGER

DATA VISUALIZATION: CONVERTING INFORMATION TO DECISIONS DAVID FRONING, PRINCIPAL PRODUCT MANAGER SAS WHO WE ARE World leader in analytics Founded in 1976 400 offices world-wide Used at 65,000 sites in