Extending the Benefits of BI with Industry Business Analytics. Andy Hirst, Senior Director,Industry Marketing SAP BusinessObjects

Transcription

1 Extending the Benefits of BI with Industry Business Analytics Andy Hirst, Senior Director,Industry Marketing SAP BusinessObjects

2 Three Converging Factors Driving the Emergence of Business Analytics Data Access Exploit the explosion in data across organizations and their respective ecosystems Decision makers need realtime, industry-specific datadriven insight that they can access and analyze. Business analytics empowers people in the organization to make better decisions... It encompasses both the reporting of performance and the attempt to understand and predict it. Thomas H. Davenport The New World of Business Analytics, 3/10 Action Volatile business conditions demand actionable insight to drive closed-loop execution 2010 SAP AG. All rights reserved. / Page 2

3 Build or Buy Analytics? Business Analytics Brings Interactive Insight to Decision Making Traditional Business Intelligence Set of metrics often focused on measuring past performance Use Business Intelligence tools to build your own reports and analytics Need internal or external resources to build reports and analytics required Business Analytics Extends core BI and EPM capabilities via Industry and LoB-specific use case solutions to deliver hindsight, insight & foresight Pre built content and analytics using best practice Out of box capability less internal resource needed *Source: Thomas H. Davenport, The New World of Business Analytics, March SAP AG. All rights reserved. / Page 3

5 Targeting specific industry business problems Enterprise Risk Reporting for Banking Planning and Consolidation for Banking Trade Promotion Effectiveness Analysis On-Shelf Availability Analysis Sales Analysis for Retail Customer Analysis and Retention for Telecommunications Planning and Consolidation for Healthcare Quality Management for Healthcare Analytic Applications Industry and LoB-specific extensible design Rapid deployment in weeks SAP BusinessObjects Applications Implementation service Rapid Readiness Assessment for Defense & Security Planning and Consolidation for Public Sector 2010 SAP AG. All rights reserved. / Page 5

6 Analytical Solutions In Development for 2010/11 Sustainable Cities Analysis Solvency II Reporting and Analytics Customer Analytics for Banking Planning and Forecasting for Oil & Gas Smart Grid Analytics 2010 SAP AG. All rights reserved. / Page 6

7 Analytic Applications from SAP Standardized Architecture Designed for Scale and Extensibility Multiple Disparate Data Sources 3rd Party Analytic Application Architecture Industry LOB Data Model BusinessObjects Universes etc. Xcelsius, Explorer BPC, PCM & Strategy Mgmt Dashboards, Reports, Guided Analysis Data Federator Web Intelligence Governance Risk & Compliance In- House SAP BusinessObjects Portfolio Technical Content Relational Schema Stored Procedures Working Sample Database Business Objects Universes Web Intelligence Reports Xcelsius Dashboards Virtual Source Table Structures Mapping Rules Virtual Target Schemas Schema Definitions Interface Files for SAP Administration Manual User Manual Services Assessment Data Source & KPI Mapping Delivery & Implementation Project Management Training 2010 SAP AG. All rights reserved. / Page 7

9 How to Profitably Move Beyond the Challenges Retain Customers with Great Experience Targeted assortments meet needs of all shoppers Right amount of right products in stock In-store / online experience meets expectations Understand Shopper Demand Understand shopper demand at product-store or channel level, roll-up to enterprise view One real time source of demand and shopper information Draw insight from promotions, loyalty data to refine offerings Store Ops PROFITS Logistics Merchandising Planning Respond Quickly to Changes Better respond to changes in the market due to a detailed understanding of cost components Timely information to alter distribution strategies get products to the stores with the most demand Refine future promotion strategies by store to maximize return Fulfill across channels as promised Real Time Visibility All relevant product, cost, customer information All inventory Deliveries, orders 2010 SAP AG. All rights reserved. / Page 10

10 Analytic Application Example Sales analytics for Retail On-Shelf Availability Analysis Visualization and Semantics 1 Universe 3 Dashboard 5 Reports Data/Connectivity 72 QaaWS connectors 15 Interface Tables 47 tables in a relational star schema 15 Data Federator Virtual Tables 1 Demonstration Database Archive Supporting Technical Delivery 1 DDL Scripts 3 SWF files connected to a backend 1 BIAR file 1 DFA file (Data Federator model) Documentation Installation Manual User Guide Administration Manual Technical Documentation Data Model 2010 SAP AG. All rights reserved. / Page 11

13 Public Sector Government Stimulus Tracking and Reporting Visualization and Semantics 2 Universes 1 Dashboard 4 Reports 2 XMLs Data/Connectivity 49 QaaWS connectors 12 Interface Tables 28 Data Integration Data Flows RSS Search + Yahoo Mapping 47 tables in a relational star schema 22 Data Federator Virtual Tables 1 Demonstration Database Archive Supporting Technical Delivery 95 DDL Scripts 1 SWF files connected to a backend 1 BIAR file 1 DFA file (Data Federator model) 1 ATL file (Data Integrator content) Documentation Installation Manual User Guide Administration Manual Technical Documentation SAP AG. All rights reserved. / Page 15

15 Solution Overview Planning & Consolidation for Government (UK) Linking Strategy to Execution: Delivering the integrated Long Range Planning, Business Planning and Financial Reporting Key Deliverables Public Sector data model Over 20 input schedules Business logic Predefined reports and dashboards Key Partner Co-Innovation Virtual High Five (VH5) Former Government Executive Go-to-Market Assets Solution Brief (Global) Point of View Document Implementation User Guide Demo & Demo Scripts

16 1. Long Range Planning SAP 2010 / Page 18

17 2. Business Planning & Performance Reporting SAP 2010 / Page 19

18 3. Financial Reporting & Consolidations SAP 2009 / Page 20

19 4. Executive Reporting Pack SAP 2009 / Page 21 Executive Reporting

20 UK Customer Examples Monitor Performance 100+ Local Authorities Financial Reporting Business Intelligence Linking Strategy to Execution Plan and Budget Risk Analysis Costing & Scenario Analysis SAP 2010 / Page 22

31 Credit Risk: Detail - Portfolio SAP SAP / AG. Page All 33 rights reserved. / Page 33

32 Analytical Applications from SAP How Can We Help You Optimize Your Decision Making Today? Your Industry Unique Needs Proven, industry-specific best practices to enable you to optimize your operations and business Packaged for Rapid Deployment Pre-built, extensible solutions that are designed to be rapidly implemented in either SAP or heterogeneous vendor environments. Industry s Leading Business Analytics Portfolio Combines SAP BusinessObjects award winning BI, EIM, EPM and GRC software portfolio with industryspecific data models, KPI libraries and visualizations and quick start deployment services. Industry s leading support These solutions are formally backed, maintained and supported by SAP the world leader in enterprise business software 2010 SAP AG. All rights reserved. / Page 34

33 Thank you!

34 Contact Andy Hirst Senior Director Industry markeitng SAP UK T Andy.Hirst@sap.com

35 Analytic Application Overview Analytic Application Business Issue Solution Description Business Role Enterprise Risk Management and Reporting for Banking Planning and Consolidation for Banking Inability to assess enterprise risk exposure due to organisational information silos Long and complex budgeting cycles due to lack of integrated data and planning processes across the bank Best practice based integrated risk reporting and analysis templates for credit, operational, and liquidity risks A unified, planning, budgeting and consolidation application for your banking business. Healthcare Quality Management Performance based reimbursement Solution provides insight into operations, finance and quality metrics enabling management of complex healthcare facilities Planning and Consolidation for Healthcare Sales Analysis for Retail On-Shelf Availability Insight Trade Promotion Effectiveness Analysis Customer Analysis and Retention for Telecom Healthcare budgeting efficiency and strategic financial effectiveness Inaccurate inventory requirements to meet customer demand. Lack of visibility into downstream demand inhibits ability to avoid out-ofstock occurrences. Inability to measure the effectiveness of promotional trade spending with retail customers. Reducing Customer Churn and increasing revenue Aa unified, planning, budgeting and consolidation solution for healthcare providers to enables endto-end closed loop planning and reporting. Leverage real-time Point-of-Sale Data for Actionable Decisions to understand and act on purchasing trends Enable CPG companies to reduce lost sales through increased on-shelf availability while reducing channel inventory. Measure the effectiveness of trade funds spent with retail customers to understand promotional impact. Provides telecommunication companies visibility into the drivers of churn and increase the performance of marketing campaigns LOB Risk VP, Chief Risk Officer, Risk Committee VP Finance, Financial Planning,Controller CEO, CIO, CTO, CMIO, CMO, VPs CFO, VP of Finance, VP of Budgeting VP Merchandising VP Store Operations VP Sales VP Production VP Marketing VP Brand Marketing VP Sales CMO VP of Sales VP Customer Service Rapid Readiness Assessment for Defense Planning and Consolidation for Government (UK Version) 2010 SAP AG. All rights reserved. / Page 37