Overview of CheckMarket question types

Transcription

1 Overview of CheckMarket question types This is an overview of the standard question types we offer. Each question type is shown with an example, followed by the corresponding options. Special question types can be programmed upon request. Text / instructions... 1 Radio button... 2 Drop down list... 2 Listbox... 3 Checkbox... 3 Rating scale... 4 Matrix (radio button)... 4 Matrix (end-point labels)... 5 Matrix (checkbox)... 5 Matrix (textbox)... 6 Textbox... 6 List of textboxes... 7 Multiline textbox... 7 Constant sum... 8 Data picker... 8 Rank order scale... 9 MaxDiff (best/worst scaling) Net promoter score (NPS) Text / instructions This type is not a question, but just a section break between questions, in which you can insert a message or instructions in the survey. For example, you may name this heading as a way to introduce the next section of your survey ("Personal Information" or "Second Part"). Page 1 from 11

2 Radio button Select this type if you want respondents to choose only one answer from the listed choices. The answers are presented with radio buttons in a vertical format, one after the other. This type is preferable if you want the respondent to see all the answers at one time, or if you want to include an option for "Other," which allows respondents to fill in their own answer if they don't select a listed one. Answer options spread over 1, 2 or 3 columns Offset option for 'none of the above' or 'I don't know' Drop down list Similar to the previous type in that you seek only one response from a list of options. The answers are presented in a drop-down box, one under the other. Respondents click their choice, which will be the answer remaining when the box is closed. Drop down select lists are used in order to reduce scrolling through long response lists. The drawback of using this response type is that the respondent cannot see all of the responses at the same time, so the response set should be something they are already familiar with. Examples of lists where you would use drop-down select responses are state or country names. Page 2 from 11

3 Listbox This question type allows respondents to select one or more answers from a list of options. The answers are presented in a listbox one under the other. The minimum and/or maximum number of chosen items can be limited. Visible row height: auto or 2 till 20 Checkbox This question type allows respondents to select more than one answer from a list of options. The responses are presented with checkboxes, one below the other. There's also an option for "Other," which allows respondents to fill in their own answer. The questions usually include a statement: "Please select all that apply." Answer options spread over 1, 2 or 3 columns Minimum and/or maximum number of selected items allowed Offset option for 'none of the above' or 'I don't know' Page 3 from 11

4 Rating scale This is a useful question type when you want respondents to select a single rating as a response. The rating is a number and you may add labels above each number or above just the extreme numbers, or choose not to add labels at all. The responses are presented side-by-side, which is ideal for comparative-type questions ("How would you rate...") and answers, such as "Most improved/ least improved" or "Excellent/poor." When filling out the answer options, select the number of options and then type in an answer label to correspond with each number. Number of points in scale Matrix (radio button) Similar to the previous type, respondents are able to rate many listed items in a single question. Select this type when you want answers evaluated across a range or scale, using comparison-type words such as "Most likely/ least likely" or "Completely agree/ completely disagree." The items to be rated are listed individually and vertically. Number ratings and labels are listed horizontally along the top. To complete the answer options in a survey, choose the number of points in the rating scale. In the space next to each number, type in a rating description (poor/ excellent, important/ not important, etc.). Number of points in scale Randomise sub-question order Extraction Offset option for 'not applicable' Page 4 from 11

5 Matrix (end-point labels) Radio buttons aligned horizontally with a label at each end. This question type allows respondents to rate one subject on various criteria, selecting from gradations between two extremes. Select this type when you want respondents to rate your item based on two opposing criteria. Usually the labels are opposites such as 'Modern' versus 'Old fashioned' or 'Easy to use' versus 'hard to use', etc. Number of points in scale Randomise criteria order Extraction Matrix (checkbox) You can also create a matrix question that uses checkboxes. This allows for "Check all that apply" questions. Note that you can require the respondent to check at least one item per row by making the question required. Randomise sub-question order Extraction Offset option for 'not applicable' Page 5 from 11

6 Matrix (textbox) This question type allows respondents to enter text or values into multiple textboxes per sub-question like in a spreadsheet. Input field width Validation: integer, string length, min - max number Randomise sub-question order Extraction Offset option for 'not applicable' Textbox Select this type to present the respondent with a single text line in which he can type up to 255 characters. Input field width Validation: address, integer, string length, min - max number Page 6 from 11

7 List of textboxes Select this type when you want respondents to type one or two-word answers to a series of related questions. A general question is often divided into separate topics, which appear on multiple lines with the responses. Respondents are limited to 255 characters for their response. Input field width Validation: address, integer, string length, min - max number Prompt - alignment: left, right Multiline textbox Select this type when you seek a more thought-out, longer response, which will be typed in by the respondent. Respondents are limited to 2000 characters for their response. Max length Page 7 from 11

8 Constant sum Respondents enter values for each choice that must add up to a value that you specify when you create the survey. If the response is marked as required, respondents will not be allowed to advance to the next page until the 'Remaining Value' field reads zero. Constant Sum responses are typically used to determine the percentage of total resources (time, Euro, etc.) devoted to categories which fall within the same topic (modes of transportation, departmental budgets, etc). Total value Data picker Sooner or later you re going to have the need for respondents to fill in a field with a date. One nice way of handling the situation is to provide some kind of widget to allow the respondent to pick the date instead of having them type the date in manually. Typing in dates manually can often be a problem, especially with a global medium like the web; Americans write 3 January as 1/3; Europeans write 3/1. Do you write 03/01/04? 3/1/04? 1/3/04? 1/3/2004? A date picker, when a respondent clicks on a date from a calendar-like interface can smooth the process. The date picker question helps you get good data. While it s quite easy for the respondent to mistype a date, a date picker places a correctly formatted date in your field 100% of the time. Validation: min - max date Prompt - alignment: left, right Page 8 from 11

9 Rank order scale Respondents assign numeric rankings to the response choices. Users are prohibited from assigning the same ranking more than once. If the response is marked as required, respondents also will be prohibited from continuing before assigning all rankings. Rank Order questions are used to measure the relative preference or importance of multiple items within the same list. The respondent is directed to select a "1" for the item that they favour the most, a "2" for the second most favourable, etc. Display type: buttons, dropdowns Answer options spread over 1, 2 or 3 columns Minimum and/or maximum number of selected items allowed Page 9 from 11

10 MaxDiff (best/worst scaling) MaxDiff is a method of scaling in which respondents are asked to identify the most important attribute and least important attribute for a set of attributes. It cuts down significantly on the number of questions that need to be asked in comparison to just asking the best of a pair of attributes each time (Method of Paired Comparisons). It is based on a measure of respondent choice and trade-off, instead of typical rating scale responses. It can be used to generate importance or preference scores for multiple items such as brands, product features, job-related benefits, or product packaging. Why use MaxDiff instead of standard rating scales? Research has shown that MaxDiff scores demonstrate greater discrimination among items and between respondents on the items. The MaxDiff question is simple to understand, so respondents from children to adults with a variety of educational and cultural backgrounds can provide reliable data. Since respondents make choices rather than expressing strength of preference using some numeric scale, there is no opportunity for scale use bias. This is an extremely valuable property for cross-cultural research studies. Number of items (Attributes) Number of Items per Set (Question) Number of times each item is shown Number of sets (Questions) per Respondent Items not to show together Page 10 from 11

11 Net promoter score (NPS) This is a special question type that measures how likely a respondent would recommend a company, product, brand to their friends, colleagues and friends. The respondents gives scores from 0 (Not at all likely) to 10 (extremely likely). For the reporting, the respondents are divided into three groups: Promoters (9 10 rating), Passives (7 8 rating), and Detractors (0 6). The percentage of Detractors is then subtracted from the percentage of Promoters to obtain a Net Promoter score (NPS). NPS can be as low as -100 (everybody is a detractor) or as high as +100 (everybody is a promoter). Page 11 from 11