Name: Roy Cornelis Selbach [LinkedIn] [Twitter] Address: Postal code: Mobile: royselbach.com. royal-creative.com. Birthdate: 24th of October, 1989

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1 Name: Roy Cornelis Selbach [LinkedIn] [Twitter] Address: Postal code: Residence: Mobile: Websites: Antwerp, Belgium royselbach.com royal-creative.com Birthdate: 24th of October, 1989 Birthplace: Deventer Nationality: Dutch Committed to make the world a better place by starting with small steps. Truly specialized in Social Media Marketing and highly interested in Customer Relationship Management. Equipped with a wide asset of different Online Media skills; from Graphical Design to Marketing. Unanimously in love on the internet and it's rapidly changing landscape. Excessive hunger to gain a deeper understanding of all different Marketing aspects. Likes to share knowledge on multiple blog websites. From nature a multicultural born traveler & explorer; isn't unfamiliar with different cultures, habits or religions. One worl d, one people! And... don't forget to laugh, life's good! September 2014 University of Antwerp Antwerp Present Master of Communications science Strategic Communications February 2009 Hanze University (Bachelor of Communications) Groningen February 2013 Communication systems (Communication & Multimedia) Brand & Design Management Propeadeutics in one year achieved, 4 years bachelor September Beijing Technology & Business University Beijing January 2012 Minor Business, E-Commerce, Marketing Chinese Language Chinese performance scholarship Etty Hillesum Lyceum Havo, diplomat Deventer Extra course Information Science

2 Feb 2011 September 2011 Malaysia Airlines holidays Kuala Lumpur, Malaysia E-commerce, Communication, Marketing & Design Marketing campaigns Multi-media Social media Feb 2012 September 2012 Gemeente Borger-Odoorn Borger-Odoorn, Holland Brand & Design Integration of Cittaslow Thesis Research Branding Implementation Sept 2012 Februari 2013 Nyenrode Business University Utrecht, Holland Online Marketing: Social Media Graduation Thesis Focus on LinkedIn groups Legal aspects

3 Owned September Present Royal Creative Groningen Graphical Design Owner Activities: User Interface Design Corporate Branding Content Managements Systems Search Engine Optimalization Search Engine Advertising Social Media Ads Strategy Analysis Print Publishing Companies February 2013 September 2014 Drukwerkdeal.nl / Printdeal.be (Vistaprint Group) Deventer, the Netherlands Online Printing Service FT Communication & Marketing Employee Activities: Social Media (Webcare, Strategy & Analysis) Customer Loyalty Program Sponsorships Online Marketing February 2012 February 2013 Reclame Bureau RAM (Advertising agency RAM) Communication & Advertisement PT Communication & marketing Employee Activities: Graphical Design Offline Marketing & Online Marketing Social Media September 2011 Teach English Teaching PT English Teacher Activities: Teach English to kindergarten children Leek, the Netherlands Beijing, China February 2011 MyNews.com Magazine outlets PT Web designer UI & UX Activities: Magazines Website Banners Promotions Kuala Lumpur, Malaysia

4 Augustus Fujiyama Hospitality Business PT Bartender, Website developer Activities: Develop websites Develop menu cards Waiter Cash register February Soleo Contact Centers Telemarketing-centre FT Telemarketer Activities: Different projects: o Alice Internet o Ziggo Internet o Oxio Energy o First-Fit Fitness o Insurances Groningen, the Netherlands Deventer, the Netherlands

5 Additional Courses Customer friendly course 2007 Sales technique 2008 Photographer course 2009 Search Engine Optimization 2010 Social Media 2010 Website Usability 2011 Branding 2012 Nyenrode Social Media Strategy 2012 Social Media Strategy 2014 Social Media Webcare 2014 Social Media Advertisement & Remarketing 2014 Customer loyalty 2014 Languages Dutch: English: German: French: Chinese: Mother language Excellent Intermediate Basic Beginner Computer skills Microsoft Office (All programs) Adobe Master Collection CS6 (All programs) Content Management Systems (Drupal, Joomla & Wordpress) Social Media Tools (Coosto, Hootsuite, Klout, Social Bakers & Sprout Social) Google (Analytics, Adwords & Adsense) Scripting HTML, CSS, Javascript, Jquery & MySQL [Basics] Interests Design Advertisement ICT Fashion Marketing & Communications The online web Blogging Characteristics Spontaneous Enthusiastic Social Hardworking Innovative

6 Course-list Communicatiesystems (Communication & Multimedia) at Hanze Hogeschool, Groningen Thematic courses (Not limited to): Design, Concepting, Imagineering, Communication, Marketing, Userinterfaces, Innovation, Intercultural Communication, Nearshoring, Multimedia skills, Flash, Dynamic websites, Datamodelling, PHP, English, Visualisation, Website, CSS, Adobe, HTML, Audiovisual, Movie, Change analysis Projects: Branding, Website, Visual, Dynamic Websites, Educative Multimedia, Web content management, Innovation with ICT, Crossmedia conceptdevelopment. Specialisation: Brand & Design Management Concepting, implementation & organisation, Concepting & imagineering, Perception & Cognition, Trend analysis, Research, Interaction, Concept design management Internship Job description & Daily activities Malaysia Airlines Holidays at Kuala Lumpur, Malaysia Job Description Tasks/Responsibilities/Project/ Research: Assist in the development & implementation of e-marketing initiatives ie website, online & social media Work with external agencies, e.g. online, BTL, ATL Manage website performance and look-to-book ratio CRM / manage customer database for marketing strategy Assist in implementation of specialised tactical e-marketing (stand-alone/third party collaboration) Assist in conducting research to identify emerging trends and new e-marketing tools/medium Design& concept special promotions, EDM, brochures, banners etc. Improve the website usability Enter the new platforms in the social media branche Create a Flash application to create a crossmedia platform between the website and social media platforms Typical work activities (daily /weekly /monthly): Besides project-related activities, I was fully involved in the day-to-day operation of the Marketing, which consist of tracking website daily performance, managing the Facebook account, answering phone calls, E- mail control and implementation of marketing communication plan

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