Andrea Melara. Personal Profile. Education. Skills. Languages. Web/Mobile UX Designer Manager

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1 Andrea Melara Web/Mobile UX Designer Manager Curriculum Vitae Date of birth: mobile: AU +61 (0) IT UK +44 (0) Skype: melara23 Personal Profile A highly self motivated Business Graduate with a professional attitude to meet new challenges. Experienced in IT, Web Project Manager, Web Design, Online Marketing with excellent communication and interpersonal skills. A good decision maker with an ability to stay focused even under pressure, who is flexible when approaching work and able to perform as both an individual and a team player. A creative and organized individual with a good attention to detail, passionate and willing to learn new skills. Skills 8+ years of web design experience Mobile web design and mobile application design Experience of designing interfaces for design tools and productivity tools such as Photoshop, Indesign, Illustrator, Fireworks (Adobe CS and CC). Experience assembling and leading design teams Good knowledge of contemporary web and mobile design conventions and trends Passion for User Experience (UX) and usability Ability to translate a brand s style and values into appropriate UI designs Knowledge of current web and mobile technologies to communicate effectively with developers Ability to work independently and self-manage design projects Willingness to express strong, convincing opinions about the value of good design and user experiences Responsive Design Javascript, jquery, PHP and MySQL. Ability to write valid semantic markup utilizing the latest in CSS3 and HTML5, with a strong focus on web standards. Open sources: Joomla, Wordpress, Magento, Prestashop, Drupal. Education Jan Present Lynda.com Online school, USA Jan Feb 2010 English Business Course Zoni school, New York, USA Degree in Marketing Product Manager University of Modena, Italy Agriculture College ITAS CALVI College, Italy Languages Italian mother tongue English fluent spoken and written Spanish intermediate Wireframe software : Adobe illustrator, Omnigraffle, Axure.

2 As Australia s biggest retailer, Woolworths Limited has the most trusted food, liquor and general merchandise brands. Lead UX/UI Visual Designer October Present Sydney freenation Where HOPE and CONNECTION Happens Online in March 2014 Lead UX Web/Mobile Designer [Freelancer] June October 2013 Singapore Branding, corporate identity Wireframing, Prototyping Web/Mobile Web design for mobile and tablet apps - ios, Android UX/UI Design Senior UX Web/Mobile Designer February June 2013 London, UK Ocado is one of the fastest-growing online retailers in the UK, with a pioneering fulfilment model which allows us to deliver groceries straight from our temperature-controlled delivery centre rather than a supermarket shelf. Wireframing, Prototyping Web/Mobile Web design for mobile and tablet apps - ios, Android UX/UI Design edm HTML coding Landing pages HTML/CSS coding South Africa s Online Home and Living Store. At 5rooms.com we strive to provide a world-class online shopping experience when buying homeware and furniture at unbelievable prices. We offer our customers 24 hour access to an ever-increasing range of popular designs and hard to get brands. Senior Web Designer - edm [Freelancer] October February 2013 Cape Town, South Africa Creating advertising pages for major South African newspapers and magazines, starting from the initial mock-up to the PDF for the printers, complying with specifications and guidelines Designing web formats for advertising banner campaigns on GDN, Yahoo circuits and other affiliates. edm HTML coding Creating ECO - Graffiti advertising

3 Gentology is a members-only, men s online club that offers personal shopping curation by top celebrities and insiders around the globe. Our curators do their best to scour the fashion world to unearth the freshest looks available, and then deliver them to your inbox every day. Senior Web UX Designer [Freelancer] June January 2013 New Orleans, USA Wireframing, Prototyping Designing web formats for advertising banner campaigns on GDN,Yahoo circuits and other affiliates. Branding, corporate identity, type-design, screen layouts, interface designs. Largest Venture Builder in the world, companies include, Groupon, edarling, Zalando (2nd largest e-commerce company in the world outside of china), Dafiti, The Iconic, Zanui, Home24, and hundreds more. Senior Web UX Designer - Online Marketing October September 2012 Syndey, Australia Wireframing, Prototyping Assist the Quality Assurance team on checking visual and interaction design elements across multiple platforms & browsers. Creating advertising pages for major Australian newspapers and magazines, starting from the initial mock-up to the PDF for the printers, complying with specifications and guidelines Designing web formats for advertising banner campaigns on GDN and Yahoo circuits. THE ICONIC is Australia s destination for online fashion and footwear. With more than 500 brands and 25,000 items THE ICONIC has the latest trends in mens and womens fashion; and provide a premium online shopping experience with world class customer service. Australia s complete online home destination, providing consumers with an inspiring, personalised shopping experience, enhanced by exceptional customer service and engaging ideas to furnish their home. Web design, interface design for Iphone and Ipad devices. Piloted new mobile interface for global e-commerce platform. edm HTML coding UX/UI Design Training + implementing best practices SEM, SEO, Marketing, Affiliate Marketing, Price Comparison, Display, Retargeting, Social Media (paid & unpaid) Working mainly with Google Analytics, Google Adwords Analysis of several KPI, (Cost per Click, Click Through Rate, Bounce Rate, Conversion Rate) For the first time in the history of sports business, isportconnect combines business networking through social media, the latest sports business news, jobs & events, market analysis and global industry directory for sports professionals. Web Project Manager - Online Marketing March September 2011 London, UK Wireframing, Prototyping Product & IT, online marketing (SEM, Facebook CPC, Social, SEO, Display (GDN / Retargeting), offline marketing Design Mockups, edm HTML coding Responsible for UX/UX (User Experience) Branding, corporate identity Open Source Joomla and Jomsocial

4 With its 1,700 employees, 9,000 customers, six production facilities (3 in Italy, 2 in Portugal and 1 in the United States), and a turnover of 285 million in 2010, Panariagroup is one of the leading Italian manufacturers of ceramic tile for floors and walls. International Online/Offline Marketing Manager India, Middle East, Cyprus and South Africa July December 2009 Finale Emilia, Italy Corporate identity, annual reports, publisher formats, screen layouts, interface designs, web design. Marketing Campaign planning Poster design, exhibit design and packaging SEM, SEO, Marketing, Affiliate Marketing, Price Comparison, Display, Retargeting, (paid & unpaid) Working mainly with Google Analytics, Google Adwords Fédération Internationale de Roller Sports Project Web/Media Manager [Freelancer] World Championship Artistic Roller 2005 Rome June May 2006 Rome, Italy Creating advertising pages for major Italian newspapers and magazines and Poster design Online Marketing Campaign planning Creating web channel RollerTV - Streaming live and on-demand edm HTML coding Ceramic Tiles for interior and exterior walls and floors. IT/Web Manager July June 2005 Finale Emilia, Italy Cut IT/Web costs by 35% Design and implementation of the internal network environments. Assist the software engineering team with technical problem solving Manage IT/Web suppliers

5 Founding Partner Branding, corporate identity Tuendam was founded in No one should have to drive around from body shop to body shop for your vehicle and receive completely different estimates for the same repair. The goal of making this painful process simpler. Web Project and Marketing coordinator January Present Verona, Italy Wireframing, Prototyping Web design for web interfaces from the mock-up stage to the online publication. Web design, interface design for Iphone and Ipad devices. Responsible for UX/UI (User Experience) Designing web formats for advertising banner campaigns on GDN and Yahoo circuits. SEM, SEO, Marketing, Affiliate Marketing, Price Comparison, Display, Retargeting, Social Media (paid & unpaid) Working mainly with Google Analytics, Google Adwords ESO are a global English learning company for students all over the world that want to improve their English in an affordable, fast and effective way. ESO offer both interactive courses and live online teaching. Analysis of several KPI, (Cost per Click, Click Through Rate, Bounce Rate, Conversion Rate). Online Training Web Project and Marketing coordinator June Present London, UK I hold a full clean international driving licence. References can be provided on request.

6 References Freenation Betty Sun Owner & Managing Director Mobile: Skype: bettysundi Ocado Jonathan Chong Project Manager, Product and User Experience Mobile: Skype: beachbumjon [Andrea has a keen eye for design and is constantly considering what works and what doesn t. He has demonstrated a solid understanding of what customers wants and how that applies to UX design.] Gentology Jake Kupperman Co-Founder Mobile: Skype: jbkupperman jbkupperman@gmail.com [Details of the Recommendation: Andrea is a creative and very talented designer. We worked together to do the entire web design, creative, and branding for Gentology.com. He has that rare blend of design intuition and technical expertise. Andrea took the initiative with his ideas and designs, was very receptive to feedback and flexible with his work, and overall did a fantastic job. He was a pleasure to work with, hit all his deadlines when he said he would hit them, and maintained an open line of communication throughout the entire project, something I valued highly. Overall Andrea did a great job and I would highly recommend him to any future clients.]

7 References English Study Online Peter Zappieri Owner and Marketing Manager Mobile: Skype: peter_zap [Andrea founded ENGLISH STUDY ONLINE with me in 2005 and since has helped to form and establish ESO as one of the top online English schools for foreign students learning English as a second language. ESO would not have been possible without Andrea s technical and managerial skills.] isportconnect Sree Varma Founder & CEO Mobile: +44 (0) T: +44 (0) h sree@isportconnect.com [Andrea Melara is a very dedicated and customer focused individual with passion and hunger to be successful. He played an integral part in launching isportconnect as he was in charge of building the site from scratch. Andrea comes with deep knowledge and detailed work from concept to final output.] The Iconic Remo Giovanni Abbondandolo VP of International Business Development Skype: remogiovanni remogiovanni@gmail.com Mobile [Andrea is a multi-skilled, very good and reliable Senior Web Designer. He understands complex matters from each area of expertise. He is highly motivated and a very energetic person. His profile perfectly combine creativity and technical skills, good asset for the online marketing team. In addition, Andrea is deadline and detail oriented, as well as he paid extreme attention to each element of his works from the the user experience side.]

8 References Raymond Mo Senior Developer Skype: mon.dor.dor Mobile +61 (0) [Andrea always focus on user experience on a website. he has a great understanding of human psychology, and able to see things from another person s perspective. he has a great talent in photoshop, he is able to transform a few simple ideas into brilliant design. Andrea has a good awareness of the latest technology and constantly seeking change in the latest web design. He is also a great html coder, and his skill definitely help lessen the workload of a developer. Apart from that, he is nice to work with and he is a diligent employee.]