SAP PartnerEdge for Application Development Building Business Success for the Future

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1 SAP PartnerEdge for Application Development Building Business Success for the Future

2 We are living in a world of change! More data in last 5 years than entire history of humankind 15 billion connected devices by billion people engaged in social networks Global middle class growing from 2 billion to 5 billion by 2030 More mobile devices than people Unprecedented empowerment of people A world of change Imagine a better-run world 2014 SAP AG or an SAP affiliate company. All rights reserved. 2

3 Winning solution providers turn this change into a huge opportunity Accelerate Deliver smaller projects Provide rapid time to value Nearly three-fourths of large enterprises expect to have hybrid cloud deployments by 2015 Innovate Leverage advanced technologies Productize custom best practices Big Data technology and services to grow six times faster than overall IT market until 2017 Simplify Offer ready-to-consume apps Support try-and-buy, on demand Sell and buy in new ways In the next two years, over 70% of CIOs will change their primary role [ ] to become an innovation partner with other departments Source: IDC, Gartner 2014 SAP AG or an SAP affiliate company. All rights reserved. 3

4 Based on SAP s open platform, partners and startups bring more innovations to customers faster than ever Simplified User Experience Applications Analytics Partners & Startups SAP HANA Platform 1,200 HANA startups 2,000 Software & tech partners 3,000 Service partners 4,000 Solution resellers 2014 SAP AG or an SAP affiliate company. All rights reserved. 4

5 Partner types no longer exist 2014 SAP AG or an SAP affiliate company. All rights reserved. 5

6 Get what you need everybody benefits from a broad ecosystem Partners need SAP delivers Access to latest platform technologies to support differentiation in the market Effective and comprehensive enablement Ability to expand markets and scope Smooth engagement with low overhead Platforms ready for development of innovative solutions by all partners Self-service as well as remote enablement and coaching Marketing and sales via SAP Store as well as support for self-sufficient go to market (GTM) New, encompassing partner program with attractive terms Adoption of platform (SAP win) Availability of solutions (customer win) Attractiveness of platform (partner win) 2014 SAP AG or an SAP affiliate company. All rights reserved. 6

7 DISCOVER INNOVATE MONETIZE Innovate and monetize your business solutions leveraging SAP PartnerEdge for Application Development Sell SAPStore.com Set your price List on SAP Store Reach out to SAP s customers Leverage SAP s GTM services Offer services On premise Application integration 15% rev share SAP HANA and databases Bundle application with the technology Application-specific runtime licensing % of application price Choose your innovation packs SAP Business One Mobile Business intelligence Embed the technology Embedded licensing % of application price On demand SAP HANA Cloud Platform Low annual fee First pack: 2500 Each additional pack: development licenses Enterprise support 2) Cloud resources Enablement Application reviews Partner with SAP in a global program (SAP HANA Cloud Platform: 3500 / 1500) One global agreement Your IP 1) SAP partner status Partner management SAP PartnerEdge for Application Development Exploration member Exploration packs Base enablement Community support Developers (community) FREE 1 year only FREE 2014 SAP AG or an SAP affiliate company. All rights reserved. 1) For add-on functionalities; 2) Respectively, SAP Business One support 7

8 Program and resulting applications appreciated by the market Critigen is thrilled to be a part of this cutting-edge program and we would highly recommend it to other organizations that would like to build innovative applications. Tom Turchioe, CTO, Critigen [ ] attractive program for partners [ ] that offers simple, approachable paths to revenue Elizabeth Hedstrom Henlin, TBR [BusinessPad-Application by DS Group is] a truly global and successful solution. Dario Scagliotti, Luxottica Group CIO We ve deployed Liquid Decisions to ~1,000 salespeople. The app is receiving rave reviews and very high adoption. Brian Nooney Director, Sales Solutions Mohawk Flooring 2014 SAP AG or an SAP affiliate company. All rights reserved. 8

9 Choose the partner model that fits your needs! SAP PartnerEdge for Application Development Standardized collaboration, standard terms No business commitment to SAP Six innovation packs Mobile, SAP HANA Cloud, SAP HANA and databases, application integration, business intelligence (BI), and SAP Business One SAP OEM partner program Option for partner-specific terms Annual business commitment to SAP Products as per OEM approved product list 2014 SAP AG or an SAP affiliate company. All rights reserved. 9

10 Six reasons to join SAP PartnerEdge for Application Development 1 One global contract All-inclusive, partner owns IP 1), custom development included 2) 2 Effective enablement Same structure across all technologies Partner center ( All information and interaction in one place Selling with application-specific runtime or embedded license One-stop shop for the customer Go-to-market support and listing in SAP Store Access to SAP customer base Low fees SAP earns when partner sells 2014 SAP AG or an SAP affiliate company. All rights reserved. 1) For add-on functionalities ; 2) Except for modifications of SAP back-end software 10

11 Sign-up easily One global contract 1 Platform appl. devel. cooperation agreement Development licenses* Ownership of IP 1) * Custom development rights 2) SAP Enterprise Support services 3) Cloud service and resources Application review Trademark licenses and branding Test and evaluation rights* Listing/selling on SAP Store Application-specific runtime - and embedded licensing both including back-to-back support Commercial terms General and legal terms* E-signing Initial term: 2 years (exploration: 1 yr max term) Global contracting and operations hub in Ireland * Included in exploration membership 1) For add-on functionalities; 2) Except for application integration with SAP back-ends 2014 SAP AG or an SAP affiliate company. All rights reserved. 11 software; 3) SAP Business One support for SAP Business One

12 Profit from high-quality services across technologies Partner enablement services DISCOVER INNOVATE MONETIZE Partner service advisor Application Development Partner Center 2 Included services Premium services SAP Store listing OEM support Partner directory Co-marketing Partner onboarding and coaching Rapid-deployment solution enablement Early access to latest technology Platform application reviews SAP Enterprise Support 1) Solution certification Hosted development & test environment Migration services (planned) Development consulting (planned) Online and remote enablement Open online courses (opensap) Hosted developer sandbox SAP Education services Access to SAP developer community 2014 SAP AG or an SAP affiliate company. All rights reserved. 1) SAP Business One support for SAP Business One 12

13 Interact easily with SAP through one gateway Application Development Partner Center 3 Full lifecycle coverage Hot topics and news Onboarding tools Quality-assured enablement assets Access to self-service and remote services Process wizards Community access Partnership interactions SAP AG or an SAP affiliate company. All rights reserved. 13

14 Choose how to leverage SAP for providing a full solution Application-specific Runtime or Embedded Licensing 4 License Application-specific runtime license SAP Mobile Platform 10 % Partner application Technology runtime license % uplift on app value * SAP HANA 15 SAP Adaptive Server Enterprise (SAP ASE), enterprise edition (core + security and directory services option) SAP IQ software, enterprise edition 8 Embedded license % 8 Service Maintenance and support ** % per year of runtime * Basis: Price published on SAP Store or mutually agreed settlement price ** Back-to-back support for all partner apps sold with support *** valid for partner application revenues of up to 500k EUR p.a. SAP SQL Anywhere suite, standard edition 5 SAP Business Intelligence*** (SAP BI Suite, except SAP Lumira and SAP DesignStudio) SAP BI Predictive Analysis (SAP InfiniteInsight OEM) SAP AG or an SAP affiliate company. All rights reserved. 14

15 Expand your market reach SAP Store 5 Reach Potential: 260,000+ SAP customers Listing of all partner apps Federated search across SAP and partner apps Ability to sell as agent PayPal option for collection Available in 36 countries Partner operations in self-service via "My Account" functionality Revenue sharing (15%) only for transactions closed via SAP Store 1,800 Solutions on echannels / SAP Store (~50% from partners) +296% YoY-increase in visits in Q SAP Store 11,000+ Online transactions ,000+ Unique visitors 2013 Status: April SAP AG or an SAP affiliate company. All rights reserved. 15

16 Drive demand and increase pipeline activity SAP Go-to-market support 5 Customer Success Story Increase Credibility SAP branded templates Increase awareness Reference based selling Customer Webinar Broadcast your Story Invite your customer to speak on a webinar SAP endorsement as applicable Co-branded event templates and promotions Pipeline Activity Generate Revenue Establish pipeline cadence with SAP Convert pipeline faster Bundle your app with SAP Platform Run-Time licenses or embed SAP technology into your app Demand Generation Promotions Webinar platform and registrations Social Media promotions, blogs, Direct & list rental for reduced fee 2014 SAP AG or an SAP affiliate company. All rights reserved. 16

17 Get exposure to Customers & Influencers The 2014 SAP PartnerEdge for Application Development Challenges 5 Decide to be part of the game and submit your proposals Get creative, and enter your application ideas now Commit to get enabled Sign up to the SAP PartnerEdge program for Application Development. Become a SAP Partner- or Explorer-Member now to receive program benefits Build your application Use the enablement provided by the program to create a market leading application and submit that application for certification between now and July 31 st Join the SAP PartnerEdge program for Application Development as partner And publish your application it on the SAP Store by August 31st Your chance to win big! Experts select the winners and finalists in October. Your chance to win an Award and get promoted at a key SAP or industry event in the fall of 2014 More information here Submit today: Mobile, HANA or Cloud SAP AG or an SAP affiliate company. All rights reserved. 17

18 Six reasons to join SAP PartnerEdge for Application Development 1 One global contract All-inclusive, partner owns IP 1), custom development included 2) 2 Effective enablement Same structure across all technologies Partner center ( All information and interaction in one place Selling with application-specific runtime or embedded license One-stop shop for the customer Go-to-market support and listing in SAP Store Access to SAP customer base Low fees SAP earns when partner sells 2014 SAP AG or an SAP affiliate company. All rights reserved. 1) For add-on functionalities ; 2) Except for modifications of SAP back-end software 18

19 Act now! Turn business trends and innovative technologies into new sales opportunities Ready to take off? Visit the partner center and sign up now! SAP AG or an SAP affiliate company. All rights reserved. 19

20 2014 SAP AG or an SAP affiliate company. All rights reserved. No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG or an SAP affiliate company. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG (or an SAP affiliate company) in Germany and other countries. Please see for additional trademark information and notices. Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors. National product specifications may vary. These materials are provided by SAP AG or an SAP affiliate company for informational purposes only, without representation or warranty of any kind, and SAP AG or its affiliated companies shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP AG or SAP affiliate company products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty. In particular, SAP AG or its affiliated companies have no obligation to pursue any course of business outlined in this document or any related presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation, and SAP AG s or its affiliated companies strategy and possible future developments, products, and/or platform directions and functionality are all subject to change and may be changed by SAP AG or its affiliated companies at any time for any reason without notice. The information in this document is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions SAP AG or an SAP affiliate company. All rights reserved. 20

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