WEBMARKETING INTRODUCTION TO E-MARKETING STRATEGIES. Rokhaya BARRY Documents Owner : services@rokbarry.com
|
|
- Sarah Lewis
- 8 years ago
- Views:
Transcription
1 WEBMARKETING INTRODUCTION TO E-MARKETING STRATEGIES Rokhaya BARRY 1
2 Rokhaya BARRY Founder of ROKBARRY CREATIONS & 2
3 INTERNET IN THE WORLD France ranks at the third place with 43 millions of unique visitors, behind Germany (52.4 million) and ahead of the United Kingdom (39.4) 3
4 WHY E-MARKETING IS IMPORTANT? Definition E-marketing is the process of marketing a brand via electronic media and more specifically the Internet by using a range of technologies (websites, ing, mailing lists, newsgroups, partnerships, links, online surveys...) to help connect businesses to their customers. 4
5 E-MARKETING FOR WHAT PURPOSE? Objectives Visibility Traffic Popularity Audience 5
6 INTRODUCTION TO E-MARKETING TECHNIQUES marketing Search Engine marketing Online advertising Affiliate marketing Social Internet Viral marketing Web press release 6
7 MARKETING: APPLICATION Steps to executing an campaign 7
8 MARKETING: HOW IT WORKS? Promotional s aim at an immediate goal from customers. This might be for: Downloading a whitepaper Making a purchase Requesting further information Etc.. 8
9 MARKETING: HOW IT WORKS? Retention based s also referred to as newsletters tend to focus on longer term goals. Key performance indicators (KPIs) include: Return on investment Click-through rate Open rate 9
10 MARKETING: PROS & CONS Pros marketing is cost effective Results highly measurable Cons Possibility for to be marked as spam database relevancy 10
11 SEARCH ENGINE MARKETING (SEM) Definition Refers to web content optimization to ensure visibility on the first page of search engine results SEM Search Engine Opitmization (SEO) PROs PROs Long term ROI Quick low cost setup More exposure, branding and awareness Highly measurable and trackable CONs Pay Per Click (PPC) CONs Tough to quantify Tend to be expensive Results can take a while to be seen Constant monitoring required 11
12 SEARCH ENGINE MARKETING (SEM) Search engine optimization + Pay per click advertising = Search engine marketing that correspond to the two types of search results 12
13 ONLINE ADVERTISING: FIGURES After the television, Internet is the second largest media in terms of advertising investment followed by news papers. *Source : zenithoptimedia 13
14 ONLINE ADVERTISING: OBJECTIVE Online or offline advertising aims at: Informing consumers Building brand awareness Creating consumer demand Driving response and sales 14
15 ONLINE ADVERTISING: DISADVANTES Constraints include: A lot of display advertising is intrusive which might cause technical obstacles Advertising fatigue: consumers are getting saturated from advertising Ad blockers: most browsers are now equipped of ad blockers which block directly advertising on web pages 15
16 AFFILIATE MARKETING: PROCESS It works in 3 steps: An affiliate refers potential customers to a merchant s web site Some of those customers perform a desired action. The merchant rewards the affiliate for each desired action resulting from the affiliate s referral. 16
17 AFFILIATE MARKETING: EXAMPLE The way affiliates promote merchants website: Personal websites and niche site ing lists Etc 17
18 SOCIAL INTERNET: MEDIA & SOCIAL NETWORKING Creating and sharing content via social media Connecting with communities of people via social networks 18
19 SOCIAL MEDIA: EXAMPLE OF A BLOG Allow to share opinion, skills, expertise or create an online identity Blog content can be part of the company SEO process 19
20 SOCIAL MEDIA: EXAMPLE OF YOUTUBE Website which allows users to upload, view and share videos with the rest of the connected world. 20
21 SOCIAL NETWORK: EXAMPLE OF TWITTER Define clearly its objective and strategy either for a professional or personal account to: Create a voice for yourself or your company Ensure your business / brand development Gain more visibility & create a community 21
22 SOCIAL NETWORK: EXAMPLE OF LINKEDIN Through that social network users can create their personal profile allowing for: Expand its professional network Interact with its connections Find a job Etc.. 22
23 SOCIAL INTERNET: ADVANTAGES Networking without borders by accessing a community with similar interest Opportunity to create an online community for your brand Interaction and engagement with target audience Social media s potential to go viral 23
24 VIRAL MARKETING: HOW IT WORKS? Definition Marketing techniques that use electronic means (eg: social networks) to increase brand awareness or produce marketing buzz through self-replicating viral processes. 24
25 VIRAL MARKETING: PROCESS Viral marketing contributes to buzz marketing. It can be: Word of mouth delivered or enhanced by the network effects of the internet 25
26 WEB PRESS RELEASE WebPR is used to connect with customers and enhance brand awareness by providing information and valuable content 26
27 WEB PRESS RELEASE: TACTICS Online article syndication is one of WebPR s principal and most successful tactics. Articles are submitted to online article directories, from where they are picked up and republished on other site. Example of directories: Articlesbase.com Ezinearticles.com Goarticles.com Etc.. 27
28 WEB PRESS RELEASE Illustration Anchor text with back link 28
29 E-REPUTATION: ONLINE IMAGE MANAGEMENT Monitor and analyze its brand reputation using tools of the internet 29
30 E-MARKETING STRATEGY: PLAN DEVELOPMENT Know the company landscape allow to set up digital marketing strategies and tactics that fit with customers needs Market analysis determining strengths & weaknesses Identifying & setting up of marketing objectives Generate strategies & tactics for achieving objectives Evaluate strategies following SWOT* method Implement, track, analyze and optimize 30
31 FINAL WORDS: REFERENCES Always define offline and online strategies which complement each other while focusing a customer-centric approach. More about the subject: Books Internet Marketing: Integrating Online and Offline Strategies 3e édition - M.Roberts et D.Zahay SEO Warrior J.Jerkovic (edition o'reilly) Sites 31
The Many Types Of Marketing
The Many Types Of Marketing Lots of people are talking about all the new forms of marketing a company can pursue. It s true, certain traditional marketing has been around for a long time and is still used
More informationBOOSTING TARGETED ACQUISITION THROUGH AN INTEGRATED ONLINE STRATEGY
BOOSTING TARGETED ACQUISITION THROUGH AN INTEGRATED ONLINE STRATEGY Presented By: Deanna Dobson Manager of Client Relations Marketing & Content Services Income Access June 19 th, 2013 THE CANADIAN GAMING
More informationBigfork Present: Planning for Relevant Traffic
Bigfork Present: Planning for Relevant Traffic Part of our successful website planning process is to look at driving relevant traffic to the new website. This article looks at why and how we decide to
More informationINTERNET MARKETING. SEO Course Syllabus Modules includes: COURSE BROCHURE
AWA offers a wide-ranging yet comprehensive overview into the world of Internet Marketing and Social Networking, examining the most effective methods for utilizing the power of the internet to conduct
More informationBandra (W) : +91 9819006132 Kemps Corner : +91 9820134058
Bandra (W) : +91 9819006132 Kemps Corner : +91 9820134058 Advance Diploma in Digital Course Module SEO (On Page & Off Page) SMO (Facebook, YouTube, Twitter, Pinterest) Google AdWords (Pay Per Click) Mobile
More informationCampaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us
Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us & Contact Generate organic search engine traffic to
More informationCIBC Business Toolkit Grow and Manage Your Business Online. Part 5: Grow Online Worksheet
CIBC Business Toolkit Grow and Manage Your Business Online Part 5: Grow Online Worksheet 2 Grow Your Business Online Worksheet As you re thinking about new ways to grow your business online, use this worksheet
More informationTeacher s notes and key
Teacher s notes and key Level: Aims: Topics: B1+ (intermediate and above). building up lexis related to internet marketing discussing the pros and cons of different internet marketing techniques reading
More informationTitle/Description/Keywords & Various Other Meta Tags Development
Module 1 - Introduction Introduction to Internet Brief about World Wide Web and Digital Marketing Basic Description SEM, SEO, SEA, SMM, SMO, SMA, PPC, Affiliate Marketing, Email Marketing, referral marketing,
More informationInbound Digital Marketing Proposal Webfactories
Inbound Digital Marketing Proposal Webfactories Prepared For Sample Company SAMPLE COMPANY Created By Richie Parsotan Webfactories orders@webfactories.biz http://www.webfactories.biz Proposal Letter Sample
More informationWSI White Paper. Prepared by: Francois Muscat Search Engine Optimization Expert, WSI
Make Sure Your Company is Visible on Google with Search Engine Optimization Your Guide to Lead Generation in Tough Economic Times WSI White Paper Prepared by: Francois Muscat Search Engine Optimization
More informationThe Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About
The Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About Many lawyers and other professionals equate internet marketing with Search Engine Optimization (SEO). And while SEO
More informationMY DIGITAL PLAN MY DIGITAL PLAN BROCHURE
MY DIGITAL PLAN BROCHURE Digital Marketing Overview What is marketing? What is digital marketing and why is it required? Traditional marketing v/s Digital marketing How to do it? Visibility of my brand
More informationOnline marketing. Summery. Introduction. E-mail marketing. Martin Hellgren,
Online marketing Martin Hellgren, Summery Online marketing is a powerful tool when used correctly. The main benefits are the relatively low cost, various pricing models, and, the possibility of instant
More informationINCREASE YOUR VISIBILITY. IMPROVE YOUR REPUTATION.
214 INTERACTIVE CONTACT DREW PICKARD 214-991-1298 DIRECT DREW@214INTERACTIVE.COM INCREASE YOUR VISIBILITY. IMPROVE YOUR REPUTATION. LET US HELP YOU SHOW UP AND SHOW OFF. 214 INTERACTIVE IS A FULL SERVICE
More informationIntegrated Search Engine Marketing. Merge your marketing efforts for a commanding online presence
Integrated Search Engine Marketing Merge your marketing efforts for a commanding online presence Table of Contents Introduction...3 Successful Integration...4 Search Engine Optimization...5 Pay Per Click
More informationWhy Digital Marketing?
Why Digital Marketing? Why Digital Marketing is Important? One of the biggest advantages of having a digital presence is the ease of access you offer consumers. Websites can work wonders for businesses
More informationInternet Marketing Basics
Is Your Website is Ready for the Internet? In this presentation we will share tips to market your business on the Internet Topics Include: Blogs E-Mail Marketing Search Engine Marketing Search Engine Optimization
More informationSocial media metics How to monitor a Social Media campaign?
Social media metics How to monitor a Social Media campaign? White paper Summary I II III IV V VI VII VIII IX X Introduction Preparing the website Setting up the objectives Measuring the traffic on the
More informationDIGITAL MARKETING SERVICES
DIGITAL MARKETING SERVICES Pot Shop Marketing Pot Shop Marketing provides all the digital marketing services your business needs. The goal of any digital marketing strategy is to increase the visibility
More informationSyndacast. Company Introduction. Find out how we can guide your business to higher ROI
Syndacast Company Introduction Find out how we can guide your business to higher ROI Some Facts about Syndacast Syndacast is one of the fastest growing performance driven digital marketing and concept
More informationThe objective setting phase will then help you define other aspects of the project including:
Web design At the start of a new or redesign web project, an important first step is to define the objectives for the web site. What actions do you want visitors to take when they land on the web site?
More informationTop 10 Ways To A Have Business Exploding Real Estate Websites
Top 10 Ways To A Have Business Exploding Real Estate Websites Actionable Items for the Busy Realtor Prepared by Tom Lyons Lyons International - Making you FINDABLE Summary List 1. Have a lead capture form
More informationVideo Marketing for Financial Advisors How financial advisors can use online video to attract prospects and enhance their reputation
How financial advisors can use online video to attract prospects and enhance their reputation Hundreds of people visit your website long before they step foot in your office for this reason, it s important
More informationPaul Mosenson, Founder of NuSpark Marketing
Paul Mosenson, Founder of NuSpark Marketing For sales and business development people to find and nurture prospects through social media For marketing people to support the sales efforts by providing content,
More informationFull Website Analysis
Full Website Analysis A Website Analysis tests over 200 indicators that search engines use to analyze your website before ranking it. Items such as hosting, website structure, index-ability, META information,
More informationHow To Plan A Website
Web Marketing Action Plan Title: Create an Inbound Lead Generation Campaign Results: Generate & pre-qualify internet leads Overall Accountability: Marketing Strategist Reporting Position: Marketing Director
More informationOnline Marketing Module COMP. Certified Online Marketing Professional. v2.0
= Online Marketing Module COMP Certified Online Marketing Professional v2.0 Part 1 - Introduction to Online Marketing - Basic Description of SEO, SMM, PPC & Email Marketing - Search Engine Basics o Major
More informationOnline Marketing Training
Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the
More informationInternet Marketing Training
Internet Marketing Training Regular Learning Weekday (Monday - Friday) & Weekend (Saturday & Sunday) Batch Available Course Fees: 18,000 INR Course Duration - 60 Hours (Inclusive of Course Material which
More informationOnline Marketing Channels
Connect with us. Online Marketing Channels FLOW20.C0M Contact us Streatham Business Center1 Empire Mews, London, SW16 6AG 0208 1500 294 create@flow20.com Getting started The world of online marketing includes
More informationCustom Online Marketing Program Proposal for: Hearthstone Homes
Custom Online Marketing Program Proposal for: Hearthstone Homes December 12, 2008 1 Introduction Tandem Interactive welcomes the opportunity to perform Custom Online Marketing services for Hearthstone
More informationKey Performance Indicators (KPIs): Taking the Mystery Out of Marketing
For the investment industry, which thrives on quantitative measurement to demonstrate its effectiveness for its investors, you would think advisors would prefer digital marketing over traditional methods
More informationexecutive summary a day in the lifecycle digital marketing services
Digital Marketing executive summary Provis Media Group is a full-service interactive agency that provides the strategic, technical and creative expertise to successfully navigate today s complex digital
More informationTop Practices To Boost Your Law Firm Leads
Top Practices To Boost Your Law Firm Leads Boost Your Leads It doesn t matter the legal field you specialize in personal injury, bankruptcy, real estate, family law you probably don t have the time to
More informationIs your website generating leads for your business?
Is your website generating leads for your business? By Denis Finnegan Finn Media Ltd Sales Focused Digital Marketing Twitter: @finnmediamkt @denispfinnegan For event : #DEW Web: www.finnmedia.ie Facebook:
More informationSearch Engine Marketing(SEM)
Search Engine Marketing(SEM) Module 1 Website Analysis Competition Analysis About Internet Marketing Scope & Career Opportunities Basics Of HTML & Website Development Platforms Module 2. Search Engine
More informationoneforty. Social Media KPIs and You: A Love Story Janet Aronica Directory, Marketing & Community oneforty
oneforty. Social Media KPIs and You: A Love Story Janet Aronica Directory, Marketing & Community oneforty Social Media KPIs and You: A Love Story Establishing a social media measurement plan is a crucial
More informationTourism Busines Portal. Tutorial ONLINEDISTRIBUTIONCHANNELS
Tourism Busines Portal Tutorial ONLINEDISTRIBUTIONCHANNELS INDEX INTRODUCTION....2 1. What types of online distribution channels are there?... 3 2. What tools can be used for direct online distribution?...
More informationSearch Engine Optimization and Pay Per Click Building Your Online Success
Search Engine Optimization and Pay Per Click Building Your Online Success Jennifer Shaheen The Technology & emarketing Therapist www.technologytherapy.com You Will Learn How consumers currently search
More informationMark E. Pruzansky MD. Local SEO Action Plan for. About your Local SEO Action Plan. Technical SEO. 301 Redirects. XML Sitemap. Robots.
Local SEO Action Plan for Mark E. Pruzansky MD Action Plan generated on 5 May 2013 About your Local SEO Action Plan This report contains a number of recommendations for correcting the issues and taking
More informationWhat You Need to Know Before Distributing Your Infographic
What You Need to Know Before Distributing Your Infographic Improve your audience outreach efforts by learning why and how to use the best social, owned and earned platforms available. Targeting specific
More informationHow to Create an Amazingly Successful Physician Marketing Plan & Budget
Online Marketing Suite How to Create an Amazingly Successful Physician Marketing Plan & Budget www.practicedock.com Ph. 877-886-7731 How to Create an Amazingly Successful Physician Marketing Plan and Budget
More informationTuesday, August 13, 13
Tuesday, August 13, 13 Search Marketing Service Search Engine Optimization Social Media Optimization Search Engine Marketing Newsletter and Blog Management Web Design /Development / Webmaster Tuesday,
More informationDigital Marketing Capabilities
Digital Marketing Capabilities Version : 1.0 Date : 17-Apr-2015 Company Framework Focus on ROI 2 Introduction SPACECOS is a leading IT services and marketing solutions provider. We provide the winning
More information%&'(%)$(*$)+&$,-'(%).*/&$0$ 12&314*&22$(3$,*)&%*&)$-.%5&),*6$ 3(%$4(/.4$712,*&22&2$
$%&'()*+',-$(./%0'-1 "# %&'(%)$(*$)+&$,-'(%).*/&$0$ 12&314*&22$(3$,*)&%*&)$-.%5&),*6$ 3(%$4(/.4$712,*&22&2$ +2344567"8977'8#9:89#$3:;9#"8
More informationINTERNET MARKETING SERVICES (IMS)
Package Level 1 Initial Client Consultation Content Analysis Organic Search Engine Placement Set Up Analytics Account Assure SEO/SEM Basics Initial Client Consultation SEO goal setting How we identify
More informationSEO = More Website Visitors More Traffic = More Leads More Leads= More Sales
Did you know that SEO increases traffic, leads and sales? SEO = More Website Visitors More Traffic = More Leads More Leads= More Sales What is SEO? Search engine optimization is the process of improving
More informationWeb Applications. Search Optimization. Social Media Digital Marketing. E-Commerce
Web Applications Search Optimization Social Media Digital Marketing E-Commerce Tel: (732) 238-2122 Mobile: (917) 577-4989 www.infowaysoftware.com info@infowaysoftware.com Scan QR Code using Smart Phones
More informationInternet Marketing For Denver Law Firms
Internet Marketing For Denver Law Firms Table of Contents Overview... 3 Google AdWords Paid Search Ads... 6 Google Places... 9 Google Organic Search... 12 Other Internet Marketing Options... 15 Summary
More informationThe Power of Social Media in Marketing
The Power of Social Media in Marketing 1 Contents Executive Summary...3 What is Social Media Marketing?...3 Importance of Social Media Marketing...4 Promoting Through Social Media...5 Social Media Channels/
More informationThis term is also frequently used to describe the return of a piece of e-mail due to an error in the addressing or distribution process.
Affiliate In general any external 3 rd party with whom an organisation has a mutually beneficial sales or marketing relationship, e.g. a contract sales person or other business partner. On the Internet,
More informationAdvanced Internet Marketing Techniques
Advanced Internet Marketing Techniques Silicon Valley SCORE - 2015 Kevin Dean, Internet Marketing Consultant WSI Net Advantage (510) 687-9737 www.wsinetadvantage.com Maximizing Return on Web Investment
More informationMarketing Analytics What needs to Be Measured
Marketing Analytics What needs to Be Measured A Xander Marketing Guide T: 03302232770 E: hello@xandermarketing.com W: www.xandermarketing.com Marketing Analytics What Needs to Be Measured Introduction
More informationWelcome to Whitehat. Proposal: Aston Rowe Created: 10 th July2013
Welcome to Whitehat Proposal: Aston Rowe Created: 10 th July2013 An Introduction To Whitehat Whitehat: Specialists in Analytics Based Marketing Over 30 years experience in technology and marketing in London
More informationNuWave Commerce SEO & Social Media Packages
NuWave Commerce SEO & Social Media Packages nuwave commerce is uniquely positioned NuWave Commerce is uniquely positioned to offer SEO and Social Media Management services unlike most others. Companies
More informationIncrease ROI through SEO
Increase ROI through SEO White paper All techniques used in the online campaign are meant to improve ROI (Rate on Investment). SEO (search engine optimization) stands out from other promotion elements
More informationSEM1 3.04 A - Promotion
SEM1 3.04 A - Promotion PE Understand the use of direct marketing to attract attention and to build a brand PI Explain the nature of online advertising PI Discuss types of direct mail tactics Terms Online
More informationNews and Information. Advertising and Marketing. Web. Design, Hosting, Promotion, Advertising, SEO
SEARCH ENGINE ADVERTISING PROMOTION News and Information. Advertising and Marketing. WEB HOSTING Web WEB DESIGN REVISED: MAY, 2008 Design, Hosting, Promotion, Advertising, SEO McLeod County Road 1 and
More informationIn This Seminar You Will Learn.
In This Seminar You Will Learn. The Difference Between Inbound And Outbound Marketing Steps To A Successful Internet Marketing Campaign The Dos And Don ts Of Effective Web Design How To Drive Traffic To
More informationSearch Engine Marketing - SEM Search Engine Optimization - SEO Social Media Optimization - SMO Pay per Click Campaign Management Affiliate Marketing
Search Engine Marketing - SEM Search Engine Optimization - SEO Social Media Optimization - SMO Pay per Click Campaign Management Affiliate Marketing Solutions Profile of the Company Profile Of The Company
More informationCreative Dynamic Marketing
Creative Dynamic Marketing ROI MAKES A BUSINESS SUCCESSFUL. THE CHOICE OF BUSINESS IS UP TO YOU. We help businesses succed via dynamic Internet marketing strategies. Launching a website is just the beginning
More informationTake Online Lead Generation to the Next Level
Take Online Lead Generation to the Next Level 5 Ways to Capture New Market Niches By: Deven Pravin Shah WSI Internet Marketing Consultant Overview Many business owners ask the same questions about capturing
More informationThe Sales Lead System
The Sales Lead System Contents Intro... 3 Network Marketing Ad Basics... 3 Blogging... 4 Article Marketing... 4 Video Marketing... 5 E-mail Marketing... 6 Pay Per Click... 7 Banner Ads... 8 Social Marketing...
More informationVideo Marketing For Law Firms
Sponsored by Presented by We make law firms grow. Ask us how. Agenda About BusinessCreator, Inc. and me About the Power Practice Builder Webinar Series Topics Goals How To Get Your Phone To Ring About
More informationSOCIAL MEDIA MARKETING & MORE
TACTICAL PLAN AND PROPOSAL SOCIAL MEDIA MARKETING & MORE Revised: January 2015 Address 19854 Vermont Ln Huntington Beach, CA www.volkmediala.com Contact VOLK Media (855) 872-4335 info@volkmediala.com Background
More informationSlide 1. Welcome to Chapter 12. This chapter is an excursion on Marketing called Online Marketing. The author is Vicente Lluch.
Slide 1 Welcome to Chapter 12 This chapter is an excursion on Marketing called Online Marketing. The author is Vicente Lluch. Slide 2 At the end of this chapter you should understand key elements of online
More informationsmart. uncommon. ideas.
smart. uncommon. ideas. Executive Overview Your brand needs friends with benefits. Content plus keywords equals more traffic. It s a widely recognized onsite formula to effectively boost your website s
More informationSEO for Profit. A Wordtracker Masterclass in search engine optimization. Mark Nunney
SEO for Profit A Wordtracker Masterclass in search engine optimization Mark Nunney Contents Book Introduction Part One: Search engines and SEO 4 Introduction 5 Chapter 1: Search engines 7 Chapter 2: What
More information[Ramit Solutions] www.ramitsolutions.com SEO SMO- SEM - PPC. [Internet / Online Marketing Concepts] SEO Training Concepts SEO TEAM Ramit Solutions
[Ramit Solutions] www.ramitsolutions.com SEO SMO- SEM - PPC [Internet / Online Marketing Concepts] SEO Training Concepts SEO TEAM Ramit Solutions [2014-2016] By Lathish Difference between Offline Marketing
More informationOnline Lead Generation For Law Firms
Online Lead Generation For Law Firms Overview If you are responsible for lead generation within your practice you need to know the digital marketing world inside out, but who has the time to learn that
More informationSocial Media and Inbound Marketing for Retail. An Overview for Resort Shopping Centers
Social Media and Inbound Marketing for Retail An Overview for Resort Shopping Centers Unique challenges for retail stores and restaurants. For high-ticket items customers may think that it requires them
More informationOnline Marketing Services at Surgeworks
Online Marketing Services at Surgeworks Surgeworks 2040 E Murray-Holladay Rd, Ste 115, Salt Lake City, UT 84117 T 801-272-9800 F 801-272-9810 www.surgeworks.com Table of Contents Why do you need us? 1
More information- Website Optimisation and Marketing Services -
- Website Optimisation and Marketing Services - Website optimisation is more than just getting higher Google rankings. It encompasses all aspects of your website's performance. Increased success on Google
More informationWho Are We? Specialized Solutions that exceed our client s expectations
Who Are We? efirms is a Toronto based emarketing company providing souluions to businesses of all sizes across Canada. We specialize in developing Full Internet Marketing Campaigns. We create connections
More information2013 Solo and Small Firm Conference
Vermont Bar Association Seminar Materials 2013 Solo and Small Firm Conference 5b) Local Digital Marketing for Attorneys May 16-17, 2013 Basin Harbor Club Vergennes, VT Faculty: George Aspland, evision
More informationFindability Consulting Services
Findability Consulting Services In 2012, after twelve years of running the Findability Group, I was delighted to merge my firm with industry innovators Volume 9 Inc., who are now my exclusive referral
More informationEssential SEO Guide. What it takes to rank your website post Google Penguin 2.1 & Hummingbird updates. November 2013. SEO Melbourne Experts
Essential SEO Guide What it takes to rank your website post Google Penguin 2.1 & Hummingbird updates. November 2013 SEO Melbourne Experts www.seomelbourneexperts.net.au About the Author Brett Hardiman
More informationTHE CONTENT MARKETING GUIDE. How We Drive Rankings And Traffic With Content?
THE CONTENT MARKETING GUIDE How Drive Rankings And Traffic With Content? 1 P a g e TABLE OF CONTENTS I. Introduction: Ranking with Content Marketing - Page 2 II. Our Writing and Marketing Blend - Page
More informationE-MARKETING STRATEGY
International Journal of scientific research and management (IJSRM) Special Issue On e-marketing Road Ahead Of India Pages 33-38 2013 Website: www.ijsrm.in ISSN (e): 2321-3418 E-MARKETING STRATEGY Abstract
More informationAttract traffic to your website. Convert traffic into leads. Convert leads into customers
The 4 Step Guideline To Online Marketing Success Intermediate Understanding and Winning with Online Marketing is as Simple as Understanding the Following Four Areas Attract traffic to your website Convert
More informationIntroduction. This is Internet marketing exposed.
Introduction I ll just come right out and say it successful Internet marketers have a presence in multiple online avenues making them accessible to many markets. Most marketers keep this strategy to themselves
More informationEmail Marketing. Using email in your marketing mix - authentically and relevantly connecting with your target audiences
Email Marketing Using email in your marketing mix - authentically and relevantly connecting with your target audiences Using email in your marketing mix Educate people Differentiate your business Ask for
More informationSocial Media. Marketing Guide B2B
Social Media Marketing Guide B2B Introduction Social media has revolutionised how people communicate and consume information online. By harnessing the power of the social media buzz and effectively incorporating
More informationPage One Promotions Digital Marketing Pricing
Page One Promotions Digital Marketing Pricing Below is a table outlining general starting-at pricing for digital marketing services offered by PAGE ONE PROMOTIONS. Following the pricing table are in depth
More informationA REAL PASSION FOR MARKETING
A REAL PASSION FOR MARKETING Accelerating YOUR Clients Business Growth Through Online Marketing CONTACT ww w.luv4marketing.com info@ luv4marketing.com UK - +44 (0) 1949 833014 US - +1 (702) 439 0025 INDEX
More informationCourse Contents of Digital Marketing
Course Contents of Digital Marketing Introduction to Digital Marketing What is Digital Marketing History & Origin of Digital Marketing Advantages & Scope of Digital Marketing How Digital Marketing works
More informationGuide Boosting sales through online marketing
Guide Boosting sales through online marketing Boosting sales through online marketing E-commerce has never been more important for UK business. Online sales now account for 10% of all retail spending in
More information10. Search Engine Marketing
10. Search Engine Marketing What s inside: We look at the difference between paid and organic search results and look through the key terms and concepts that will help you understand this relationship.
More informationDIGITAL MARKETING SERVICES WEB DEVELOPMENT SOCIAL MEDIA EMAIL MARKETING
As part of the Gannett Company, Digital Marketing Services gives us access to a variety of in-house solutions to meet the needs of our valued clients, including a team comprised of digital strategists,
More informationYour Guide to List Building
Your Guide to List Building 1 Table of Contents Executive Summary 3 Part One: Who Can I Email? 4 Part Two: Growing Your List 6 Part Three: List Building Techniques 8 About Swiftpage 12 2 Executive Summary
More informationWeb Marketing Automation Ajeesh Venugopalan
Web Marketing Automation Ajeesh Venugopalan 1 Contents Web Marketing Automation... 1 Objective... 3 Problem... 3 Present Measuring Methodology... 3 Suggested Measuring Criteria... 4 Sample report... 4
More informationSEO 2.0 ADVANCED SEO TIPS & TECHNIQUES ABSTRACT»
2.0 ADVANCED TIPS & TECHNIQUES ABSTRACT» Savvy online marketers know that their website is a great tool for branding, content promotion and demand generation. And they realize that search engine optimization
More informationTips for cost effective marketing in a recession (or at any other time)
Tips for cost effective marketing in a recession (or at any other time) 20.01.2012 Jagger Creative Communication llp To supplement or substitute other marketing activity, there are low-cost marketing options
More informationCandidate attraction and engagement in the era of Web 2.0
Candidate attraction and engagement in the era of Web 2.0 Paul Slezak This WebinR is being recorded Please ask questions by typing using the chat tool and we will work through them at the end of the presentation
More informationSEARCH UBERSEO SMALL BUSINESS OWNER S GUIDE TO A DIVISION OF EBWAY CREATIVE
SMALL BUSINESS OWNER S GUIDE TO SEARCH UBERSEO A DIVISION OF EBWAY CREATIVE The Terms Understanding the industry terminology Search Engine Optimization Helps to ensure that a site is accessible to a search
More informationSEO & Social Media in the Law Firm -Your Competitive Advantage-
SEO & Social Media in the Law Firm -Your Competitive Advantage- Introduction Who We Are? JoAnna Dettmann Kaysha Kalkofen What is tsunela? Digital Marketing Agency Founded in 2006 Our Services Search Engine
More informationWe are a Performance and Innovation Digital Company.
WHO We are a Performance and Innovation Digital Company. Overmind is a Full Service Digital Agency that will change the way your company currently sells its products, buys advertising, engages and shares
More informationForget the hype Ways to actually use Social Media to benefit your business
Forget the hype Ways to actually use Social Media to benefit your business What is Social Media? Engaging with other businesses/individuals online + Effective Communication + Real-time Customer Support
More information