2012 AMP Agent Training Series Optimizing Your Agency s Online Visibility. Presented by: YPM, Inc.

Transcription

1 2012 AMP Agent Training Series Optimizing Your Agency s Online Visibility Presented by: YPM, Inc. March 2012 Work smart. Make more. Only with the Agency Marketing Partnership.

2 What You ll Learn Today How to maximize your agency visibility on Search Engines, Internet Directories and Social Media Networks. Step by Step training on how to claim, verify and optimize your business listing on these top platforms: Search Engines: Google Yahoo Bing Local Internet Directories Yelp Yahoo Directory MerchantCircle.com Manta Best of the Web Local.com Social Media Networks Facebook LinkedIn Gold Level Agents Will Also Receive: Expert Telephone Consultation: Gold Level Agents will additionally receive a one hour personalized telephone consultation with one of YPM s Digital Media experts. Agents may discuss local search marketing, listing verification, best practices for social media and beyond. 2

3 Why Local Visibility is Essential To Your Business Roughly 20% of all searches have local intent (Google) 90% of online commercial searches (for products and services) result in offline brick and mortar purchases (comscore). 82% of local searchers follow up offline by an in-store visit or phone call (comscore). 80% of all budgets are spent within 50 miles of the home (DMA). 3

4 Search Engine Listings 4

5 Google: A. How to claim an unclaimed listing. B. How to edit a previously claimed listing. Get Started Login or Create Account

6 Google: A. Claiming an Unclaimed Listing Click List Your Business Insert Tel. No. Google will show an existing listing associated with the number. Edit Current Listing Info.

7 Google: A. Claiming an Unclaimed Listing 1. Insert Basic Information 2. Insert Service Areas & Location Settings Update Existing Listing Information Google Shows Info. Click 3. Upload Photos, Videos Edit

8 Google: A. Claiming an Unclaimed Listing Complete Business Info., add details photos, etc. Click Submit It takes about 10 minutes to go through the process of claiming your Google Places listing. Type Business Tel. Be sure you are at your place of business as Google will need to call your business phone to verify you are the owner. You can opt to verify your listing by mail, but be prepared to wait 2 to 3 weeks to get that done. If you are changing the phone number associated with the address post card verification is required. No Google Keep in mind - simply claiming it may not cause your listing to jump to the head of local search results. However, optimizing your listing can make difference. Shows Info. Claim & Verify Your Listing Click Edit

9 Google: B. Editing a Previously Claimed Listing Agents whose listings have already been claimed may still update their information in Google Places: Start Here: Click Listing Issues 9

10 Google: B. Editing a Previously Claimed Listing My Listing Has Incorrect Information: Select Option 2: The Listing is on Google but says Business Owner? In the top right corner of the Places Page Note: You will either need to login to your Google business account or create a new one before proceeding. 10

11 Google: B. Editing a Previously Claimed Listing Follow on page Instructions 1. Click on the name of your business in the search results in the left hand panel of Google Maps. 11

12 Google: B. Editing a Previously Claimed Listing 2. Click Business Owner? in the right hand corner of the information page. This will open the Google Places landing page where you can sign into your account or create a new account if you haven t already done so. 12

13 Google: B. Editing a Previously Claimed Listing 3. Three Options Appear. Select Edit My Business Information Select Edit My Business Information Select Continue 13

14 Google: B. Editing a Previously Claimed Listing 4. You will be asked to verify that you are the business owner. Click on verify and follow the steps. 14

15 Yahoo Local: Basic (Free Listing) Enhanced ($9.95 / mo.) 15

16 Yahoo Local: Sign Up Sign In or Create Account 16

17 Yahoo Local: Create Your Listing Complete business profile information 17

18 Yahoo Local: Add or Modify Your Listing Review existing listing -or- Complete form to delete listing -or- Add a New Listing Select Continue 18

19 Yahoo Local: Select Business Category Insert business category and select Continue 19

20 Yahoo Local: Preview Your Profile Review the profile preview 20

21 Yahoo Local: Terms of Service & Verification Insert code, review and select I Agree Thank you verification and confirmation 21

22 Bing: Select Get Started for new listing or Sign In for current listing. 22

23 Bing: Find or Add Your Listing Find Listing Insert business information and select Search. Current listing will appear as applicable. If no listing, select Add New Listing 23

24 Bing: Find or Add Your Listing If your business does not appear, select Add new listing and complete information. 24

25 Bing: Claim & Optimize Your Listing Create Account Complete Business Profile 25

26 Bing: Claim & Optimize Your Listing (Cont.) Complete Business Profile & Select Next 26

27 Bing: Verify Your Listing Select listing verification by phone or postal mail*. Select Next *A PIN number is provided either by automated call to place of business or via postcard mailing. You will need to place the PIN number into your account once received as verification. 27

28 Internet Directories 28

29 Yelp.com: biz.yelp.com/support/unlocking Create Account 29

30 Yelp: Find Your Business Enter Info. 30

31 Yelp: Unlock Your Business Click Go To Step 1 and follow next steps 31

32 Yahoo Directory: Click Suggest a Site Yahoo Directory is separate from Yahoo Local. There is a reoccurring annual fee of $299 for inclusion to this directory paid directly to Yahoo. 32

33 Yahoo Directory: Get Started Get Started Create New Account or Login 33

34 Merchant Circle: Join Now 34

35 Merchant Circle: Get Started Get Started 35

36 Manta: Get Started 36

37 Best of the Web: Submit Your Site Select Web Directory 37

38 Best Of The Web: Select Sign Up Now 38

39 Local.com: 1. Select Get Started 2. Select Advertising Options 39

40 Social Media 40

41 AgentPage Your Agency s Facebook Page Make your Facebook efforts more effective in less time! Key Elements of AgentPage Education: Weekly webinars led by industry experts, and online courses (coming soon) Content: Cutting-edge technology delivers timely, relevant content Support: Full support team on call to help you when you need it Facebook Posts that Increase Engagement Optimized to maximize Likes and comments Conveniently organized into product categories Dozens available at any given time Personalized Landing Page Get a Quote feature first in the industry! Customizable with your agency photo and profile description Google Maps display of your office location AgentPage@Farmersinsurance.com 41

42 LinkedIn: Why join? 42

43 LinkedIn: Why Join? LinkedIn is the most popular place for professionals to network on the internet. As of March 2011, over 100 million users worldwide had activated accounts. Key Benefits: Generate leads Connect with millions of professionals Participate in industry discussions Share content relevant to your company 43

44 LinkedIn: 44

45 LinkedIn: Optimize Your Profile Populate your profile with keyword targeted descriptions, interests, skills, education, etc. Join groups and associations. Include your photo. Link to agent website page. 45

46 LinkedIn: Follow Farmers Company Page 46

47 Thank You Time for Questions Work smart. Make more. Only with the Agency Marketing Partnership.

48 Appendix: Internet Directories 48

49 Yelp.com: biz.yelp.com/support/unlocking Create Account 49

50 Yelp: Find Your Business Enter Info. 50

51 Yelp: Unlock Your Business Click Go To Step 1 51

52 Yelp: Create or Login to Your Business Account 1. Create Account 2. Select Continue 52

53 Yelp: Confirm Business Owner Account Access your and click on the link sent to you in confirmation . 53

54 Yelp: Verify Your Claimed Listing You will receive a confirmation by . 54

55 Yahoo Directory: Click Suggest a Site Yahoo Directory is separate from Yahoo Local. There is a reoccurring annual fee of $299 for inclusion to this directory paid directly to Yahoo. 55