Univision Radio Connecting Hispanic Consumers with Your Brand

Transcription

1 Univision Radio Connecting Hispanic Consumers with Your Brand

2 Why Radio? 2

3 Radio is Tactical, Mobile and a Great Promotional Medium Tactical Targeted The frequency of radio spots allows repetition of an ad message to reinforce shopping behavior or consumer action. Radio offers a ways to pinpoint specific consumers by age, gender, geography, and acculturation, therefore providing a gateway to your marketing hot spots. Mobile Closest to POP - Radio stays closer to consumers for longer periods during prime buying hours than any other medium. Promo tional Radio and its personalities create events. It can easily go on-site or in-store to attract customers and create excitement. Flexible From content to copy radio is flexible to the needs of the advertiser in terms of both media and creative. Retail Driven Whether consumers are buying clothes, shoes, or appliances, Radio reaches them in all key retail categories. Radio reaches 89% of retail shoppers every week. 3

4 Radio Plays A Vital Role In The Media Mix For Hispanics Impressive Increases in Audience Share Spanish Radio s national avg. quarter hour shares have seen double digit growth over the past 8 years! Significantly Outpacing Population Growth Spanish Radio Listening Outpaced Hispanic Population Growth in the Last Decade Almost Three Times Media Share of Hispanic Media Radio accounts for 1 in 5 dollars spent in Spanish media, while only 7% of Total Media mix. P12+ National AQH Share / Spanish Formats Spr 02 Spr 10 Population Growth % Hispanic Pop. Growth +56% Spanish Radio Share Growth % Of Total Media Dollars Allocated to Radio 18% 7% Total Media Spanish Media Sources: 2010 Hispanic Radio Today (National Spanish Format Share Aggr.), 2010 Census Hispanic Population Growth Media Allocations: Total Ad Spend: Kantar Media Jan-Jun 2011 / SL Ad Spend: 2010 Hispanic Factpack (excl. Network) 4

5 Hispanics are Truly ENGAGED with Radio Days Of Radio listening each year by Latinos. That s 15 hours and 13 minutes tuned to the radio every week. Source: RAB Radio Marketing Guide, based on RADAR 110 September 2011 Monday-Sunday 24-Hour Time Spent Listening Estimate for Hispanic A12+ 5

6 Hispanics are Driving Radio Listening Growth Radio s cume [audience] keeps growing, in large part thanks to Hispanic listeners. Four in-ten of Hispanic listener gains came in the age group and helped radio s overall performance in the demo. Thanks again to a growing Hispanic audience, the number of teens who listen to radio also went up by 203,000 in the past year. Inside Radio, March

7 Spanish Radio Has Gained Nearly 6.5 Million Listeners in Since ,104 26,817 22,641 24,475 23,655 24, Spanish Radio Cume Audience / Hispanic Adults 12+ Source: Arbitron Nationwide Sp/Fa 2005 thru Sp/Fa 2010, Hispanic A12+ MSu 6a-12m, Based on Spanish Formatted Radio Stations as of Aug Same station Basis for Comparison and Directional Purposes Only. 7

8 The Power of Spanish 8

9 U.S. Hispanics Prefer To Consume Media in Spanish prefer watching TV in Spanish prefer listening to the radio in Spanish prefer visiting websites in Spanish Source: Simmons NCS/NHCS Spring 2011 Full Year, Hispanic A

10 Spanish Radio Connects with Hispanics, Regardless of Language Preference SPANISH Capable Hispanics BILINGUAL Hispanics ENGLISH Capable Hispanics #1 #1 #1 Spanish Cont. 46% Spanish Cont. 42% Spanish Cont. 39% #2 #2 #2 Regional-Mex. 43% Regional-Mex. 41% Rhythmic CHR 38% #3 #3 #3 Span Adult Hits 29% Rhythmic CHR 36% Regional-Mex. 37% #4 #4 #4 Rhythmic CHR 28% Pop CHR 34% Pop CHR 37% Copyright Univision Communications Inc. All rights reserved. Source: Scarborough Release FY, Hispanic A18+ (Top 10 Hispanic DMAs) Based on Language Personally Prefer to Speak: 10

11 Commercial Impact and Ad Effectiveness Is Higher With Spanish Radio I Often Pay Attention to the Ads on Radio 12% Non-Hispanics to Ads on English Radio 23% Hispanics to Ads on English Radio 40% Hispanics To Ads on Spanish Radio Index 333 Spanish Radio ads have more than 3x greater impact on their audience compared to English Radio ads heard by non- Hispanics. Even English language commercials have greater impact on Hispanics than they do on non-hispanics. Source: Univision Media Habits Study 2010 (top 2 boxes: very descriptive, descriptive; Spanish Index is derived as follows Hispanic listen to SL-radio/Hispanic listen to EL-radio x 100, and Hispanic listen to SL-radio/non-Hispanic listen to EL-radio x 100) Copyright Univision Communications Inc. All rights reserved. 11

12 Spanish Radio Ads Influence Purchase Behavior! Hispanic listeners are 136% more likely to purchase products advertised on Spanish radio compared to non-hispanic listeners of English radio, and 53% more likely compared to Hispanic listeners of English radio. Purchase Because of Ads Index 236 Copyright Univision Communications Inc. All rights reserved. Source: Univision Media Habits Study 2010 (top 2 boxes: very descriptive, descriptive) 12

13 Univision Radio and TV Combined Deliver The Vast Majority of Hispanic Consumers In The Top Markets Weekly Cume Reach Hispanic A18-49 Watch Univision or Telefutura Listen to Univision Radio Visit Univision. com Univision Radio + TV + Online Combined Los Angeles 66% 63% 11% 80% New York 57% 68% 19% 87% Houston 65% 78% 17% 87% Miami 57% 66% 16% 81% Chicago 53% 74% 13% 86% San Francisco 53% 64% 15% 76% Dallas 61% 73% 15% 84% Phoenix 51% 63% 16% 79% San Antonio 35% 84% 9% 88% Mc Allen 60% 42% 11% 74% San Diego 40% 60% 7% 70% Las Vegas 68% 60% 15% 80% Source: Scarborough Release FY, Hispanic A1849 Qualitative Cume Reach / Total Week

14 The Univision Radio Connection 14

15 Univision: A Large and Influential National Audience Unique Weekly Audience 16.6 MILLION Total US Hispanic Coverage 93 Percent* Total UNIVISION Radio O&O Stations: stations ranked among the Top 5 with total A18-49, regardless of language. Univision Radio stations are #1 or #2 among Hispanics in All Top 10 Markets. Univision Radio has the highest ranked Hispanic station in 15 of its 17 O&O markets. Overview and National Coverage Seattle Portland Minneapolis Boston Boise Reno Chicago Prov. Sacramento San Francisco/SJ Salt Lake City Omaha Sioux City Philadelphia New York Fresno Denver Indianapolis Cincinnati Kansas City Washington D.C Las Vegas Richmond Wichita Springfield Bakersfield Nashville Phoenix Wilmington Los Angeles Memphis Charlotte Amarillo Albuquerque Columbia Dallas Atlanta San Diego Birmingham Lubbock Tucson El Paso Austin Jacksonville New Orleans Orlando San Antonio Houston Tampa Corpus-Christi Ft Myers Miami McAllen /Brownsville Univision Radio O&O States and Markets Puerto Rico Additional Affiliate States and Markets* Source: Arbitron Nationwide Spring 2011, A18-49 DMA Rankings MF 6a-7p (including PR), *Coverage based on Univision, plus Envision, Monitor Latino, Mediabase, and Piolin Affiliates Highest Ranked = #1 or #2 Hispanic Rank with A

16 An Audience As Large as The Next Three Competitors Combined Total Weekly Cume Listeners: 16,590,100 8,945,600 4,846,800 3,511,700 2,930,800 2,130,100 Source: Arbitron Spring 2011DMAs - Unduplicated P12+ Cume MSu 6a-12m (incl. PR and Spill). Unduplicated Cumes for competitor groups, include non UVN markets also. Entravision, Liberman, Clear Channel Hispanic and CBS Radio Spanish include Spanish Formatted Stations Only 16

17 Univision Radio Has The Largest Share of Spanish Listening In Top Radio Markets Univision Radio is The Only Group with Stations in All The Top 10 Markets. It has Nearly a 50% Share of Spanish Radio Listening collectively across them all. SF 69% LA 36% LV 45% PX 51% CH 56% 2Y 43% DAL 43% Source: Arbitron Nationwide Spring 2011, Adults / Total Week / Share of Spanish AQH by Group Owner, DMA Level SNT 69% HOU 61% MIA 43%

18 TOP 10 DMAs Univision is the Only Spanish Radio Network with Stations in ALL the Top 10 Markets Station Counts Los Angeles New York void -- 1 Miami Houston Chicago void -- 1 Dallas void -- 1 San Francisco void -- 4 San Antonio void -- Phoenix McAllen void Top 10 Mkts Source: Arbitron Nationwide, MSL Report, Univision Radio, Citadel Hispanic Select 2011, Dial Global Latino, Focus 360 HRN Diamond Plus (all excluding Entravision stations) Note: Based on Property/Station Affiliates NOT on Audience Delivery 18

19 LIMITED INVENTORY LIMITED INVENTORY Univision Radio Outdelivers All Other Spanish Radio Networks Where It Matters Univision Radio is The Highest Rated O&O Spanish Radio Network, covering 100% of The Top 10 Hispanic Markets! Adult AQH Ratings M-F 6a-7p (Single -spot basis) Univision DG Latino Focus 360 Hisp. Select Metro Latino LER FDP Source: Arbitron Nationwide Spring 2011, Hispanic Adults MF 6a-7p, Ratings Based on Top 10 Hispanic Markets Univision O&O Network vs. Dial Global Spanish, Focus 360 HRN Diamond Plus, Citadel Hispanic Select 2011 and Metro Latino Note: HRN and Citadel Networks exclude Entravision Stations 19

20 Leader Univision Radio Network is The #1 Spanish Radio Network in the Country, and in Major Markets. It is Home to Stations That Rank #1 in Any Language Source: Arbitron Spring 2011 Nationwide, A18-49 DMA Rankings MF 6a-7p, 20

21 The Leading Spanish Radio Network in The Country In Major Markets, Univision Radio is Home to Stations That Top 10 in Any Language Market Station Total Market Total Market Total Market Total Market Rank: A Rank: A Rank: A Rank: A Los Angeles KLVE-FM t Chicago WOJO-FM Dallas KLNO-FM San Francisco KBRG-FM t Houston KLTN-FM Phoenix KHOT-FM t Miami WRTO-FM San Diego KLQV-FM San Antonio KROM-FM Las Vegas KISF-FM Albuquerque KJFA-FM Fresno KOND-FM McAllen KGBT-FM t El Paso KBNA-FM 5t 6 2t 2 Source: Arbitron Nationwide, Spring 2011, Total Market DMA Rankings, MF 6a-7p, 21

22 Univision Stations Are Top 10 with Women in Any Language Market Station Total Market Rank: W18-34 Total Market Rank: W18-49 Los Angeles KLVE 6 3 New York WXNY Dallas KLNO 4 7 San Francisco KBRG 4 5 Phoenix KHOT 8 8 Miami WRTO 4 5 San Antonio KROM 2 2 San Antonio KBBT 3t 7 Las Vegas KRGT 6 9 Austin KLQB 8 9t Fresno KRDA 6 3 Mc Allen KGBT-F 6 5 Albuquerque KKSS 3t 4 Source: Arbitron Nationwide Spring 2011, Total W18-34 and W18-49 DMA Rankings MF 6a-7p, 22

23 Univision Stations Are Top 10 with Men in Any Language Market Station Total Market Rank: M18-34 Total Market Rank: M18-49 Los Angeles KLVE 7 9 Chicago WOJO 3t 5 Dallas KLNO 1 1 San Francisco KSOL 3 4t Houston KLTN 1 1 Phoenix KHOT 1 2 Miami WRTO 5 4t Fresno KOND 3t 5 San Diego KLQV 9t 3 Mc Allen KGBT-F 2 1 El Paso KBNA 5 2 Las Vegas KISF 5t 6t Albuquerque KJFA 4 2 San Antonio KROM 1 1 Austin KLJA 4t 8t Source: Arbitron Nationwide Spring 2011, Total M18-34 and M18-49 DMA Rankings MF 6a-7p, 23

24 Bilingual Hispanics Listen To Univision Radio Univision Radio s A18-49 BILINGUAL AUDIENCE % vs. Market Composition SF 46% Mkt 45% CH 71% Mkt 70% NY 67% Mkt 66% LA 60% Mkt 60% PX 61% Mkt 54% DA 60% Mkt 60% SA 50% Mkt 49% HOU 50% Mkt 52% MIA 60% Mkt 63% Source: Arbitron PPM Jun/Jul/Aug 2011, Hispanic P18-49 Weekly Cume Composition, Total Week (Univision Radio Stations in Top Hispanic Markets) MCA 67% Mkt 73% 24

25 Univision Radio Delivers Bilingual Latinos! I speak Spanish, I speak English, Y a veces, I speak BOTH #1 In Multiple Key Markets Including: Los Angeles * New York Miami * Houston Dallas * San Francisco San Antonio * Albuquerque Source: Arbitron PPM AUG 2011, Bilingual Hispanic P18-49 AQH Rank, MSu 6a-12mid 25

26 Univision Radio Listeners Do NOT Engage with Top Ranked English Radio Stations Spanish Radio Hispanic A18-49 % Missed by English Stations New York Los Angeles 81% Do not listen to WKTU-FM 83% Do not listen to KAMP-FM 90% Do not listen to WHTZ-FM 88% Do not listen to KIIS-FM 92% Do not listen to WWPR-FM 90% Do not listen to KPWR-FM 93% Do not listen to WXRK-FM 87% Do not listen to KXOL-FM 93% Do not listen to WQHT-FM 93% Do not listen to KOST-FM Source: Arbitron PPM Jun-Jul-Aug 2011, Hispanic P1849 MSu 6a-12m Univision Radio Duplication (based on at least 1 or more hours of listening each week) 26

27 Our Exclusive Content Platforms 27

28 Targeted Radio Formats Regional Mexican Sp. Adult Hits (Recuerdo) Spanish CHR Hot AC Tropical Latin Rhythmic Among More Latin Music and Talk Formats 28

29 Formats That Reflect Our Audience Relevant. Engaging. Our music and talk formats deliver people of multiple countries of origin. Of multiple races and religions. Celebrate their strong cultural traditions and Hispanic heritage. And cover a broad spectrum of acculturation. 29

30 #1 AM Spanish Radio Network Targeted Content 30

31 Influencer AM Personalities 52% of Dra. Isabel s Listeners are likely to buy a product she talks about on her show 1 in every 2 of Julie s Listeners are likely to buy a product she talks about on her show 54% feel comfortable asking doctors about prescription medications advertised 52% of the audience will buy a product or service if she talks about it on her show. Sources: GfK National Hispanic Omnitel, May 2011 : 2010 Yankelovich MONITOR Multicultural Marketing Study, HA18+ 31

32 Influencer FM Personalities 32

33 Top Ranked Morning Drive Personalities Among Hispanic Listeners Univision Radio is the home of today s most popular Latin radio hosts, whose talent wins over the airwaves across major U.S. cities. Univision s EXCLUSIVE personalities consistently deliver top audiences in #1 AM Drive nationally and at the local market level. Los Angeles¹ #1 New York #1 Dallas #1 San Francisco #1 Miami Phoenix #1 #1 Houston #1 San Antonio #1 Chicago #1 McAllen #1 Source: Arbitron Nationwide Spring 2011, Hispanic P18-49 MF 6a-10a (¹HA12+ for LA) 33

34 National Football League Monday Night, Conference Playoffs, and Super Bowl NFL Football Coverage Sunday Night, Monday Night Every Sunday and Monday night, Radio Cadena broadcasts the NFL Primetime game of the week live. Univision Radio hosts cover all the action from start to finish with pre-season games, all primetime, and post season games, including the Pro Bowl in Hawaii and The Super Bowl. Schedule of NFL Games Hall of Fame Pre-Season Kickoff Classic Prime Time Sunday Night Games Prime Time Monday Night Games Thanksgiving Day 10 Play-Off Games Super Bowl Pro Bowl

35 Univision Radio Events 35

36 Consumer Impact Beyond Radio Experiential Marketing Influencer Marketing Retail Activation Cinco de Mayo Fiestas Patrias Private Concert Series Latin Grammy Street Parties Award Shows Women/Family Expos High-profile Local & National personalities promote & create brand alignment via content integration & product endorsement platforms Customized, strategic and tactical Retail Activation programs utilizing our Local promotional marketing divisions to drive distribution, channel traffic, create brand awareness and move product 36

37 Exclusive National Events and Activations National Events Each Year, UNIVISION Radio Network Delivers (4x) Custom Music Events Exclusively Built For Sponsors and Clients Each Event features an A-List Latin Music Star, playing in a small intimate venue Local Radio, Digital Marketing, and Mobile Promotions register Secret VIPs to attend the events Association with High Profile Events, Face to Face Brand Interaction with Consumers, Opportunity for On Site Sampling/ Prizing/Exclusivity

38 Univision Radio Concert Series

39 Attracting Consumers and Moving Product In Store and Retail Activations Opportunity to Drive Traffic and Move Product at The Local Level Spanish Language POP and Univision Radio Media Drives Consumers To Redeem Offers Product Sampling and Giveaways For Consumers In-Store Talent Meet & Greets at Retail Locations 39

40 Innovative Marketing Solutions Music Integration Our Lifestyle Music. Sports Events Retail Marketing Social Networking Networking 40

41 Digital Connections Powerful Radio Stations Events The Power of Univision Radio Mass Reach Onsite Influencer Personalities 41

42 Going beyond Broadcast Radio Today s Hispanic is different, so today s Univision is different too...

43 The New Univision Radio App Extending the power of your message to mobile users via our influential station brands and high profile personalities 43

44 Univision Radio App Overview Tie into the excitement of the launch of the Univision Radio App with high impact placements As a sponsor, your branding message will be featured in the following: Presented by client splash screen Ad banners Interstitial Audio Streaming Fully Customizable Experience 44

45 Video Opportunities Audio Player Pre-Roll Deliver your message to an engaged audience within our Univision Radio audio player. A :30/:15 second pre-roll spot runs before online users stream Univision Radio stations online. Pre-roll spots can: Feature a 300x250 companion ad banner link to client s website. Spots can run in a specific Univision Radio station or on a Univision Radio market cluster. 45

46 Video Opportunities DJ Endorsements Use the power of Univision Radio DJ personalities to increase brand awareness and drive sales of your product. Benefits of using DJ personalities: Audience connection Culturally relevant Helps your brand break through the clutter DJ s are experts for core categories Univision will select a DJ that is a good fit for your brand and create a :15 or :30 second video to be streamed online. click here to visit video gallery online 46

47 Mobile Capabilities Mobile Websites & Apps Ad banners Pre-roll Section sponsorships Text (SMS) Text-2-win: Sweepstakes Text-2-vote: Opinion Poll Text for Info: News & offers Text to Screen Text Alerts* Text alert- Presenting sponsor Video alerts- Pre and post billboard Sample integration Mobile Bar Codes QR codes click here for video on how mobile bar codes work *Available in select markets 47

48 We can do things that you just can t do anywhere else. Extending the power of your message. 48

49 Appendix 49

50 Univision Radio Summary Mass Reach Largest SL Radio Network Total Market Coverage 17 Markets, 70 O&O stations 16+ Million Listeners Each Week #1 AM Network Radio Cadena Univision Targeted Programming Covering a Broad Range of Topics and Environments Live Content 100% Content Focus with Format Spectrum Diversity: Music, Entertainment, News, Talk & Sports Best In Class Univision Radio Out-Delivers All Spanish-Language Radio Competitors in Providing Top- Notch Customer Solutions Top Brands Local Station Brand Recognition Providing a Unique Connection & Direct Relationship with Consumers 360 Platforms Radio-Driven Digital, Interactive and Mobile Marketing Platforms Grassroots Local Market Turn Key Retail Activations and Exclusive Local and National Experiential Marketing Opportunities Top Influencers High Profile Local and National Radio Personalities Exclusive to Univision Radio 50

51 Univision Radio Markets and Stations 2011/2012 As of STATION AMFM FREQ. MARKET FORMAT KTNQ AM 1020 LOS ANGELES NEWS/TALK/SPORTS KLVE FM LOS ANGELES SPANISH AC KSCA FM LOS ANGELES REGIONAL MEXICAN KRCD FM LOS ANGELES SPANISH ADULT HITS KRCV FM 98.3 LOS ANGELES SIMULCAST WITH KRCD-FM WADO AM 1280 NEW YORK NEWS/TALK/SPORTS WXNY FM 96.3 NEW YORK SPANISH HOT AC WQBU FM 92.7 NEW YORK REGIONAL MEXICAN WAQI AM 710 MIAMI NEWS/TALK/COMMENTARY WQBA AM 1140 MIAMI NEWS/TALK/SPORTS WRTO FM 98.3 MIAMI SPANISH HOT AC WAMR FM MIAMI SPANISH AC KVVF FM SAN JOSE SPANISH HOT AC KVVZ FM SAN FRANCISCO SIMULCAST WITH KVVF-FM KSQL FM 99.1 SAN JOSE REGIONAL MEXICAN KSOL FM 98.9 SAN FRANCISCO SIMULCAST WITH KSQL-FM KBRG FM SAN FRANCISCO SPANISH ADULT HITS WPPN FM CHICAGO SPANISH HITS WVIX FM 93.5 CHICAGO SIMULCAST WITH WVIV-FM WOJO FM CHICAGO REGIONAL MEXICAN WVIV FM CHICAGO SPANISH ADULT HITS WRTO AM 1200 CHICAGO NEWS/TALK/SPORTS KLAT AM 1010 HOUSTON NEWS/TALK/SPORTS KLTN FM HOUSTON REGIONAL MEXICAN KOVE FM HOUSTON SPANISH ADULT HITS KAMA FM HOUSTON SPANISH CHR KPTY FM HOUSTON SIMULCAST WITH KAMA KQBU FM 93.3 HOUSTON REGIONAL MEXICAN KXTN FM SAN ANTONIO TEJANO KCOR AM 1350 SAN ANTONIO NEWS/TALK/VARIETY KROM FM 92.9 SAN ANTONIO REGIONAL MEXICAN KGSX FM 95.1 SAN ANTONIO SPANISH HOT AC KBBT FM 98.5 SAN ANTONIO RHYTHMIC CHR (ENGLISH) KVWG FM 95.3 SAN ANTONIO SIMULCAST WITH KXTN STATION AMFM FREQ. MARKET FORMAT KGBT FM 98.5 MCALLEN REGIONAL MEXICAN KGBT AM 1530 MCALLEN NEWS/TALK/SPORTS KBTQ FM 96.1 MCALLEN SPANISH ADULT HITS KFLC AM 1270 DALLAS NEWS/TALK/SPORTS KESS FM DALLAS SPANISH HOT AC KFZO FM DALLAS REGIONAL MEXICAN KLNO FM 94.1 DALLAS REGIONAL MEXICAN KDXX FM DALLAS SIMULCAST WITH KFZO-FM KLJA FM AUSTIN REGIONAL MEXICAN KLQB FM AUSTIN REGIONAL MEXICAN KBNA FM 97.5 EL PASO REGIONAL MEXICAN KQBU AM 920 EL PASO SIMULCAST WITH KBNA-FM KAMA AM 750 EL PASO NEWS/TALK/VARIETY KIOT FM ALBUQUERQUE CLASSIC ROCK (ENGLISH) KJFA FM ALBUQUERQUE REGIONAL MEXICAN KKSS FM 97.3 ALBUQUERQUE RHYTHMIC CHR (ENGLISH) KKRG FM ALBUQUERQUE SPANISH HOT AC KLSQ AM 870 LAS VEGAS NEWS/TALK/SPORTS KISF FM LAS VEGAS REGIONAL MEXICAN KRGT FM 99.3 LAS VEGAS SPANISH HOT AC KLQV FM SAN DIEGO SPANISH ADULT HITS KLNV FM SAN DIEGO REGIONAL MEXICAN KOMR FM PHOENIX SPANISH ADULT HITS KQMR FM PHOENIX SPANISH HOT AC KKMR FM PHOENIX SIMULCAST WITH KOMR-FM KHOV FM PHOENIX SIMULCAST WITH KHOT-FM KHOT FM PHOENIX REGIONAL MEXICAN KLLE FM FRESNO SPANISH CONTEMPORARY KOND FM 92.1 FRESNO REGIONAL MEXICAN KRDA FM FRESNO SPANISH ADULT HITS WKAQ FM SAN JUAN TOP 40 HITS WKAQ AM 580 SAN JUAN NEWS/TALK/SPORTS WUKQ FM 99.1 MAYAGUEZ SIMULCAST WITH WKAQ-FM WYEL AM 600 MAYAGUEZ TRIMULCAST WITH WKAQ-AM WUKQ AM 1420 PONCE TRIMULCAST WITH WKAQ-AM KBRG HD SAN FRANCISCO NEWS/TALK/SPORTS/COMMENTARY Confidential and Proprietary