InboxVision Tracker. Competitive marketing intelligence

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1 Competitive marketing intelligence InboxVision Tracker We let you look inside the Inbox at how others use marketing to grow their business InboxVision Tracker is a global searchable database of millions of B2B, B2C & Not-for-Profit marketing campaigns

2 There s a battle raging in your customers inboxes and it s turning nasty! Every day your prospects and customers inboxes are flooded with competitor s. The average B2B inbox receives 185 messages per day (67,525 messages annually); the average consumer receives 85 messages per day (31,025 messages annually). Typically, a commercial has a maximum of just 7 seconds to make an impact - 3 seconds to get noticed and a further 4 seconds to generate a response. Getting your message noticed above the clutter is more critical than ever before. But to do this effectively you need to know exactly what the competition is doing. The current way of measuring success, using metrics such as deliverables, opens and clicks etc is no longer sufficient if you want to win the battle for the inbox. To gain the competitive advantage you must also measure creativity, design and content. What is InboxVision Tracker? We do the marketing research... so you don t have to InboxVision Tracker is the revolutionary new intelligence tool that enables you to monitor and compare marketing messages across your industry in real time. It is the first service of its kind in the UK. The fast, easy and flexible way to find out what s the leading players in your industry are sending out At the heart of InboxVision Tracker is a vast, filterable database of B2B B2C and Not-for- Profit marketing campaigns. Every day our software tracks and analyses literally thousands of global opt-in marketing messages sent from leading companies and top-tier brands across the UK, Ireland, the USA and Australia, monitoring campaigns from over 150,000 major brands and 30,000 leading companies - and growing daily. It enables you to track the leading brands in your sector and monitor your competitors and channel partners with pinpoint precision, all from one intuitive, easy-to-use online portal. Stay on top of your market and win the BATTLE FOR THE INBOX Look INSIDE the INBOX at how others are using marketing. Our unique state-of the-art SaaS BI tool allows you to tap into the success and e-marketing know-how of other companies and make that critical percentage point difference to give your campaigns the competitive edge. Who s sending what, when and how often? Up to date marketing intelligence is the key to running a successful e-marketing campaign. Knowing what messages your competitors are sending enables you to analyse rival campaigns, make informed decisions on your own offers and take inspiration and ideas from other marketers. The speed and reach of has revolutionised the way the world does business. Yet unlike conventional advertising, marketing is extremely difficult to monitor because it uses push technology - i.e. unlike websites or blogs, once it leaves the broadcast system it disappears instantly from the internet into the inbox, rarely to be seen again. slips in beneath the radar, and so far there has been no reliable way of getting an up-to-date view of your industry s e-marketing output. Every day your businesses are sending out thousands of s. But the only way to find out what they are ing would be to sign up for every subscription and then spend countless hours going through them all to sift out the relevant information. An impossible task - until now...

3 We recently asked our current beta users what they consider to be the main benefits of using InboxVision. Here they are, in no particular order: Sign up for our FREE TRACKER ACCOUNT today - no contract or credit card required! Visit: See InboxVision in action look inside our database now! Businesses and Not-for-Profit Organisations Test breakthrough marketing ideas Increase responses Learn from the creative approaches of others See who s sending, what, when and how often Monitor offers in important markets Discover key trends Track and monitor competitor s Overcome creative designer/copywriting block Save time and money in planning and design of new campaigns Identify new opportunities / product development, Discover new affiliates to work with Protect how our brands are used by third party organisations Track and monitor our channel communications Justify strategy budgets to management /stakeholders Create more engaging and effective campaigns fast! Reduce the cost of creating new campaigns A quick way to find engaging subject line ideas Analyse competitor incentives, CTAs, offers, subject lines Reduce testing time Competitive intelligence Unlimited access to over 500,000++ leading brands and competitor marketing messages (WOW imagine having those at your fingertips!) Additional benefits for agencies Win new business pitches by tapping in to the competitive intelligence Grow our agency design services Reduce studio /resource time Gain competitive advantage over other agencies Help grow agency revenues Sell competitive intelligence services to our clients Experience the awesome power of the marketing intelligence that s available at the click of a mouse, with thousands of different messages segmented by industry, type and product! For an instant preview of InboxVision in action, visit Every now and then a new service comes along that can genuinely help with creating effective campaigns. Up until now we have been able to monitor other brands advertising both creatively and by expenditure. We can also watch and learn from what they are doing on the social networks. But InboxVision has opened us up a whole new dimension. This new monitoring tool lets us see what brands are doing with their campaigns. This is a revolution in the market. How better to learn and improve our own communication copy and strategy than by seeing what our clients competitors are doing and what they are doing most of and in real time. It won t cut the sweat of our own creativity, but it will show us some very good indicators. John Starr, Managing Director, Clareville Communications Winner B2B PR Agency of the Year and Runner up - Consumer PR Agency of the Year - Marketing Services Awards Company of the Year - BPMA Awards

4 How InboxVision Tracker will help you gain the competitive advantage Track and compare campaigns to gain a unique insight into your market InboxVision Tracker is a dynamic marketing intelligence tool that collects your campaign s for you in real time. It is a must-have tool for marketers, brand and product managers, marketing agencies, service providers, affiliates and any business that uses marketing. There is no comparable database anywhere else in the world. Monitor at a glance who s ing what, when and how often for your chosen target market. Know how leading brands are acquiring new customers and managing existing ones. Study their key messaging, analyse offers, headlines, copy, creative, product positioning, pricing structures and terms of business to gain a critical insight into their core marketing strategies. Real-time marketing intelligence Simply set-up a Tracker alert, set your own keywords and market sectors and we notify you automatically via whenever we have a match against the thousands of s we process each day. You can then view the campaign messages collected in your portal inbox. Purchase and set up as many Trackers as you like and we do the rest. It couldn t be easier! Marketing insight InboxVision Tracker gives you an in-depth insight into the marketing strategies of the world s leading brands including: Headlines and offers Calls to action Recurring subject lines Product pricing Incentives and loyalty schemes message designs Broadcast timings and frequencies Brand abuse Some examples of how you can use InboxVision Tracker: Industry monitoring Observe and react to your market sectors and competitors sales s in real-time Enhance your marketing strategy by learning how often your competitors are sending out s Identify effective subject lines and calls-to-action Monitor content including cross-selling, up-selling and time-sensitive and special offers Understand how leading brands are integrating social media channels and apply this to your own campaigns Identify patterns and repetitions in different campaigns to establish what is and what isn t working Monitor the seasonal e-marketing calendars of the leading players in your industry e.g. what promotions are they sending out for Christmas? Are they repeating the same or a similar offer from last year? Filter by industry and holiday date range Marketing and advertising agencies can use InboxVision Tracker to win new business pitches and up-sell in existing accounts learn about a prospective client s strategy and compare its strengths and weaknesses with others in the market Protecting your brand Protect your brand by monitoring how it is being used in campaigns by authorised and unauthorised third parties Be alerted every time your chosen brand is mentioned in third-party publications and / or in your own in-house s Take prompt action over the misuse of trademarks, taglines and brands Keyword surveillance tracking Monitor and analyse changing trends in your marketplace Monitor specific product types Discover new advertising and potential sponsorship opportunities and identify new affiliates Creative inspiration Beat copywriting and designer s block with fresh innovative ideas, cut down studio time, reduce briefing time and design costs Tap into millions of real life s including customer acquisition messages, up-sell and retention promotions, surveys and profiling e-shots Find a steady source of engaging ideas and new approaches

5 Channel intelligence Monitor the marketing campaigns of your channel partners Monitor the campaigns of your competitors channel partners Monitor how your partners are using your corporate branding guidelines Be alerted every time an contains a link associated with a particular partner or affiliate Discover the organisations and brands that your partners and affiliates work with Subject line tracking Discover how marketers are using different subject lines in your industry and develop creative new subject messages of your own Find out what s happening in your marketplace - e.g. track who s using the term laptops in their subject lines Be alerted whenever your chosen subject is used as a subject line I was genuinely impressed with this new product. In an age when marketing is becoming increasing difficult to gain results this product is ideal for perfecting the finer points of a company s strategy. Every company needs to keep an eye on their competitors; to learn from what they are doing well (or not) and to keep competitive in the market. This monitoring tool allows you to do just that. You can see what offers and promotions are being sent out or new products that are being released and mould the positive factors into your own marketing strategy. I have previously tried to keep up with competitors strategies but have never been able to do it effectively or time efficiently. Using this monitoring tool overcomes both these problems; it organises the data in an easy to access system and cuts out the time the whole process would have taken to do manually. Will Russell, Company Director, Only Marketing Jobs, Winner of the Best Specialist Job Board at the NORAs Set up an IP Monitor your own IP address (important in the case of shared IP use) Monitor a block of IP addresses to see who else is sending from those IP addresses (essential for determining IP reputation scores) ESPs can monitor all the s being delivered from their competition s bank of IP addresses Sender domain tracker Monitor the campaigns sent from a specific sending domain regardless of IP address Observe when a sender mentions particular keywords e.g. Free delivery from Amazon. com, etc Monitor the activity of affiliate networks and discover your competitors marketing strategies What industries are covered by InboxVision Tracker? InboxVision Tracker currently monitors marketing messages across 15 main market sectors, covering B2B, B2C and Not-for-Profit marketing intelligence. We subscribe to over 30,000 companies and 150,000 brands from the UK, Ireland, North America and Australia. We are adding new brands and companies every day, so be sure to sign up for our blog to keep updated: In Retail & Apparel, for example, we currently track and analyse over 5,400 retailers including the top 500 e-retailers, the top100 UK retailers and we add hundreds more retailers every month. In Technology we include the top 250 global software companies and the top 100 technology companies. In Automotive we track and monitor the top 100 motor manufactures. In Charities & Not for Profit we include the top 500 charities. In Travel, Tourism & Leisure we track and monitor the 500 top global leading hotel brands, the top 50 world airlines, the top Fortune 500 companies, the top 100 FTSE companies and much more. We currently track and monitor marketing campaigns in the following sectors: Sign up for our FREE TRACKER ACCOUNT today - no contract or credit card required! Retail, Apparel & Wholesale Automotive Travel, Tourism & Leisure Technology & Telecoms Charities & Not-For-Profit Marketing/digital/advertising/creative/design agencies Business Services Food & Beverage Finance Utilities, Power & Energy Manufacturing Healthcare, Medical & Pharmaceuticals Entertainment & Sport

6 Try tracker for free - take a tracker trial now! No contract! No credit card! Visit: See InboxVision in action look inside our database now! Subscription Seize the competitive edge, stay on top of your market, deliver campaigns with that all important X FACTOR and WIN THE BATTLE FOR THE INBOX! You can subscribe to InboxVision Tracker on a monthly pay-as-u -go basis or by annual subscription. Our pricing plans are structured for you to take full advantage of our unique marketing research and intelligence, regardless of the size of your company and marketing team. You can request up to 50 new companies per month to be tracked and monitored by InboxVision on an ongoing basis, so you can be confident that the brands you want to track and monitor will always be represented in our database, subject to them sending marketing campaigns! To find out more about InboxVision Tracker, or for further information on how this revolutionary new software can help you gain the advantage over your competition, call us on +44 (0) or sales@inboxvision.com Visit us online at Experience the awesome power of the marketing intelligence that s available at the click of a mouse, with thousands of different messages segmented by industry, type and product! For an instant preview of InboxVision in action, visit Competitive Marketing Intelligence Reporting Service Don t have time to do your own marketing competitive analysis? Then let InboxVision s team of highly skilled Marketing Analysts do it for you. For a small monthly fee, we will track, monitor and analyse your chosen brands and provide you with a monthly, or quarterly report highlighting the key findings from your competitors marketing campaigns. Respond instantly to threats and opportunities. Relax in the knowledge that you will always have competitive marketing intelligence at your finger tips to share with your stakeholders and justify your strategy and budgetary requirements. Contact our customer services team today on +44 (0) or sales@ inboxvision.com to discuss your specific requirements. Make yourself look good, stay one step ahead of your competitors and never be caught off guard again! Become a reseller Why not partner with InboxVision? We offer various levels of partnerships opportunities to suit every organisation, from simple referral partners to membership partners and reseller and integration partners. Learn more about becoming a partner by clicking on our Partner with us tab on Sign up for our FREE TRACKER ACCOUNT today - no contract or credit card required!

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