The Online Gambling Market Research Handbook

Transcription

1 Brochure More information from The Online Gambling Market Research Handbook Description: This is "the most comprehensive resource for online gambling business market data available from any source." Written by Terri C. Walker, a recognized expert in the gambling industry for ten years, The Online Gambling Market Research Handbook covers every aspect of the online gambling industry. The handbook is designed to be a "strategic business planning resource" for executives in all segments of the online casino and gaming business. There are numerous ways this handbook will benefit your company - from market development strategies to competitor analysis - from consumer trends to independent market datato support your business plan, the handbook is an easy and inexpensive way to fill any gaps in your company's market research. The handbook is designed to provide an expanded understanding of the online gambling industry. An analysis is provided for the major industry sectors, including current and expected market opportunities. Market data is presented for the online jurisdictions along with discussions relating to activities and opportunities. The report provides a profile analysis of over 70 key players, and a future market outlook. Although recent news headlines mainly address the many issues facing the online gaming industry, the market is increasing at an encouraging pace. The increase in the number of online gamers continues to grow, keeping in line with the rapid escalation of people accessing the Internet. A March 2000 study of close to 30,000 Internet users by the Angus Reid Group estimates the United States represents only 39% of the estimated 275 million Internet users worldwide. By the end of 2001, approximately 52 million people globally wagered over $3 billion on Internet gaming. On average, the casinos keep about 75% of the money deposited. According to Bear Stearns, online gaming was expected to exceed $8 billion in revenue by Datamonitor predicted online gaming worth was $6.5 billion in 2002, reaching $8.25 billion in 2003 and $11 billion in It is expected to reach $125 billion by Datamonitor also predicted online gambling turnovers have the potential to dwarf those of other Internet services, with these turnovers tapping into an existing market valued at more than $700 billion in Europe and across the U.S. alone. Contents: 1 EXECUTIVE SUMMARY<BR><BR>1.1 Overview of the Online Gaming Industry<BR>1.2 What the Future Holds<BR>1.3 U.S. Federal Law Regarding Online Gambling<BR>1.4 Entry by U.S. Companies<BR>1.5 Industry Legitimization<BR>1.6 Recent U.S. Activity Toward Online Gambling<BR>1.7 Online Player Demographics<BR><BR>2 ONLINE GAMING: MARKET ASSESSMENT<BR><BR>2.1 Market Assessment<BR>2.2 The Industry s Increasing Credibility<BR>2.3 Massive Industry Shakeout on the Horizon<BR>2.4 Market Consolidation<BR>2.5 The Future of Online Gambling<BR>2.6 E-Gaming Economics<BR>2.7 Potential Market Percentage of Worldwide GDP<BR>2.8 Online Gaming: Changing the Face of the Industry<BR>2.9 The Legality of Online Gambling<BR>2.10 Credit Card Restriction s Impact on E- Gaming<BR>2.11 Minimizing Fraud in the Industry<BR>2.12 Negative Databases/Blacklists of Online Players<BR><BR>3 ONLINE GAMBLING REGULATION<BR><BR>3.1 Overview<BR>3.2 U.S. Efforts to Impede Internet Gambling<BR>3.3 Government Response to Online Gaming<BR>3.4 Credit Card Legislation<BR>3.5 The Leach Bill<BR>3.6 Combating Illegal Gambling Reform and Modernization Act<BR>3.7 GPS Authentication of Gaming Participant Locations<BR>3.8 Internet Content Rating Association s Labeling System<BR><BR>4 KEY DRIVERS OF ONLINE GAMBLING<BR><BR>4.1 Fundamental Reasons for Growth in Online Gambling<BR>4.2 Market Drivers<BR>4.3 New Revenue Streams<BR>4.4 Influences Driving Internet Gambling<BR>4.5 Public Perception<BR>4.6 The Pros and Cons of Online Casinos<BR>4.7 The Pros and Cons of Online Gambling<BR><BR>5 AFFILIATE PROGRAMS AND PERFORMANCE MARKETING<BR><BR>5.1 Overview<BR>5.2 Top Casino Affiliate Networks<BR><BR>6 SETTING UP AN ONLINE GAMBLING WEB SITE<BR><BR>6.1 Overview<BR>6.2 Cost of Starting an Online Casino<BR>6.3 Buying an Online Casino<BR>6.4 How To Start an Online Casino<BR>6.5 Obtaining an Online Gaming License<BR>6.6 Major Jurisdictional Licensing Costs<BR>6.7 Profitability of an Online Casino<BR>6.8 What an Online Casino Should Consist O<BR>6.9 Payment Methods<BR>6.10 Odds of Online Gambling<BR>6.11 Deciding Whether to Take Bets for U.S. Citizens.<BR>6.12 Download vs. No-Download Casinos.<BR>6.13 Attracting New

2 Customers<BR>6.14 Retaining E-Gamblers<BR>6.15 Online Marketing Strategies<BR><BR>7 CUSTOMER RELATIONSHIP MANAGEMENT<BR><BR>7.1 Overview of Customer Relationship Management (CRM)<BR>7.2 CRM: An Emerging Market<BR>7.3 Five Steps to Create Committed Player<BR><BR>8 ONLINE GAMBLING MARKETS<BR><BR>8.1 Overview<BR>8.2 Governments Sanctioning Internet Gaming<BR>8.3 Preferred Countries for Online Gaming<BR>8.4 Alderney<BR>8.5 Antigua<BR>8.6 Australia<BR>8.7 Costa Rica<BR>8.8 Croatia<BR>8.9 Curacao<BR>8.10 Gibraltar<BR>8.11 Hong Kong<BR>8.12 Isle of Man<BR>8.13 Nevada<BR>8.14 South Africa<BR>8.15 United Kingdom<BR>8.16 U.S. Virgin Island<BR><BR>9 ONLINE GAMBLING SITES<BR><BR>9.1 The Best Online Gaming Sites in 2002<BR>9.2 Gambling911.com<BR>9.3 Best Online Gaming Sites in 2000<BR><BR>10 PROFILES OF KEY PLAYERS<BR><BR>10.1 Access Gaming Solutions<BR>10.2 Allworld Sportsbook<BR>10.3 Aqua Online International<BR>10.4 Bel l Med Limited<BR>10.5 Bet365.com<BR>10.6 Betfair<BR>10.7 BetOnSports<BR>10.8 BettorsTrust<BR>10.9 BingoWorkz<BR>10.10 Bodog.com<BR>10.11 Boss Media Group<BR>10.12 Canbet.com<BR>10.13 Casino City<BR>10.14 CIRSA Interactive Corporation<BR>10.15 Chartwell Technology, Inc.<BR>10.16 Cirsa Games<BR>10.17 ClearPay LLC<BR>10.18 Covers.com<BR>10.19 Creative Media<BR>10.20 CryptoLogic<BR>10.21 Diamond Digital Systems<BR>10.22 dot com Entertainment Group<BR>10.23 Dynamic egaming, Inc.<BR>10.24 Electronic Billing Systems AG<BR>10.25 Game Day Sportsbook<BR>10.26 GamingLogix<BR>10.27 Gaming & Entertainment Technology<BR>10.28 Global Betting and Gaming Consultants<BR>10.29 GoneGambling.com<BR>10.30 ichance International, Inc.<BR>10.31 icrystal, Inc.<BR>10.32 I Gaming Solutions<BR>10.33 iglobalmedia.com<br>10.34 inet Software<BR>10.35 Integrated Games<BR>10.36 IQ-Ludorum<BR>10.37 Intertops Sportsbook and Casino<BR>10.38 Island Sportsbook and Casino<BR>10.39 JagBet<BR>10.40 Kerzner International<BR>10.41 Laverock von Schoultz<BR>10.42 LittlewoodsCasino.com<BR>10.43 Livebet Online<BR>10.44 MGM Mirage<BR>10.45 NETeller<BR>10.46 Olympic Sports<BR>10.47 Orbis<BR>10.48 PaySports.com<BR>10.49 Pinnacle Sports<BR>10.50 PlayTech<BR>10.51 The Rank Group plc (Rank.com)<BR>10.52 RockIsland Sports<BR>10.53 SBG Global Sportsbook<BR>10.54 SPORTBET, Inc.<BR>10.55 Sportingbet.com<BR>10.56 SportingBetUSA.com<BR>10.57 Sportsbook.com<BR>10.58 StartCasino.com<BR>10.59 Station Casino<BR>10.60 Sunny Group<BR>10.61 Surefire Commerce<BR>10.62 Thrive Media, Inc.<BR>10.63 VIDC Worlwide<BR>10.64 VIP Sports<BR>10.65 VSMarket.com<BR>10.66 WagerLogic<BR>10.67 WagerWorks, Inc.<BR>10.68 William Hill<BR>10.69 World Gaming, Inc. (formerly Starnet)<BR>10.70 World Wide Tele Sports<BR>10.71 Zabadoo<BR>10.72 Zone4Play Limited<BR><BR>11 ONLINE GAMBLING SITES<BR><BR>11.1 List of Online Gambling Sites<BR>11.2 The Best Online Sportsbook Sites<BR>11.3 The Worst Online Sportsbook Sites<BR><BR>12 ONLINE BET EXCHANGE SITES<BR><BR>12.1 Overview<BR>12.2 Explanation of Terms<BR>12.3 Difference Between Ordinary Betting and a Bet Exchange<BR>12.5 Growth Potential<BR><BR>13 ONLINE BINGO<BR><BR>13.1 Market Assessment<BR>13.2 Demographics<BR>13.3 The Players<BR>13.4 Multi-Player Bingo<BR>13.5 Chat Room Hosts<BR>13.6 Online Bingo Sites<BR>13.7 Key Players<BR><BR>14 ONLINE BLACKJACK<BR><BR>14.1 Market Assessment<BR><BR>15 ONLINE CRAPS<BR><BR>15.1 Market Overview<BR>15.2 Online Craps Games<BR><BR>16 FINANCIAL SPREAD BETTING<BR><BR>16.1 Market Assessment<BR>16.2 Types of Bets<BR>16.3 Advantages and Disadvantages<BR>16.4 Key Players<BR><BR>17 ONLINE LOTTERIES<BR><BR>17.1 Market Assessment<BR>17.2 E-Lottery Sites<BR>17.3 The Liberty Lottery<BR><BR>18 ONLINE POKER<BR><BR>18.1 Market Assessment<BR>18.2 Online Poker Advantages<BR>18.3 Online Poker Tournaments<BR><BR>19 ONLINE PROGRESSIVE JACKPOTS<BR><BR>19.1 Overview<BR>19.2 Key Players in Online Progressives<BR>19.3 Benefits of Progressives<BR>19.4 Competition in the Field<BR>19.5 Progressive Fever<BR><BR>20 ONLINE ROULETTE<BR><BR>20.1 Market Assessment<BR><BR>21 ONLINE SPORTS BETTING<BR><BR>21.1 Market Assessment<BR>21.2 Growth in Internet Sports Betting<BR>21.3 Offline Operators Competition from Online Operators<BR>21.4 Operating an Online Sports Book<BR>21.5 Online Sports Betting Demographics<BR>21.6 Player Account Confiscation<BR>21.7 Sports Betting Advisory Services<BR>21.8 Online Horse Wagering in 41 States<BR>21.9 Soccer Betting<BR>21.10 Sports Betting in Australia<BR><BR>22 WIRELESS GAMBLING<BR><BR>22.1 Market Assessment<BR>22.2 Advantages of Mobile Gambling<BR><BR>APPENDIX: RESOURCES.<BR>APPENDIX: REGULATIONS REGARDING ONLINE GAMBLING<BR>APPENDIX: ONLINE GAMBLING LAW<BR>APPENDIX: THE LEACH BILL.<BR>APPENDIX: NATIONAL GAMBLING IMPACT STUDY COMMISSION FINAL REPORT<BR>APPENDIX: INTERNATIONAL JURISDICTION.<BR>APPENDIX: WAGERING GLOSSARY.<BR>APPENDIX - FORM OF GAMBLING BY REGION. Ordering: Order Online - Order by Fax - using the form below Order by Post - print the order form below and send to Research and Markets,

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