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1 Q April 2014 Henrik Tjärnström CEO e Possibility to ask questions via Q1@unibet.com twitter.com/unibetgroup 2 1

2 Key Report Highlights Financial results Business overview Kambi spin off Summary 3 Q Key Report Highlights GWR +14% GWR excl FX +21% Profit fr Operations +33% SB margin combined 8.8% 29% of GWR from re-regulated markets 31% of GWR from Mobile 4 2

3 jackpot 6 3

4 Continuing Strong Organic Growth! Q vs Q Continuing Strong Organic Growth! Local currencies Q vs Q

5 Gross winnings revenue GBPm Q4 Q3 Q2 Q1 9 Q P&L FX impact v Q Q1 14 Q1 13 Avg rate Avg rate Movement SEK % NOK % EUR % DKK % AUD % GBPm GWR decreased by approx CoS / Opex decreased by approx FX loss on operating items -0.2 FX on borrowings - PBT FX impact -2.1 All currencies moved in same direction v Q GWR & Cost impact is a pure translation effect realised FX loss in Q1 was only GBP 0.1 m 10 5

6 Other Costs analysis Excl. M&A costs GBP ' FY 2011 FY 2012 FY 2013 FY 2014 Q1 Reported Other Costs 36,879 38,831 49,580 53,512 13,959 Depreciation & Amortisation -9,547-9,198-17,353-18,916-4,765 One-off Items 999-1,148 FX gain/(loss) on Opex -1,244-2, Other Costs post D&A and FX 26,088 26,690 32,241 32,840 8,951 Share of GWR 18% 17% 16% 14% 13% 11 EBITDA GBPm Q4 Q Q2 Q1 12 6

7 Earnings per share development GBP Q4 Q Q2 Q

8 Geographic & product balance Gross winnings revenue over time By product, % By geography, % Other Other Casino & Games Western Europe Poker Live betting Pre-game betting CES Nordics Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q Active customers Thousands Q1Q2 Q3Q4Q1Q2Q3 Q4Q1Q2Q3Q4Q1 Q2Q3Q4Q1Q2 Q3Q4Q1Q2Q3 Q4Q1Q2Q3Q4 Q1Q2Q3Q4Q1Q2 Q3Q4Q1Q2Q3 Q4Q ,

9 ARPU Development GBP day ARPU Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q Sportsbetting gross margin Combined % Before free bets After free bets Q1 Q2 Q3 Q4 YR Q1 Q2 Q3 Q4 YR Q1 Q2 Q3 Q4 YR Q1 Q2 Q3 Q4 YR Q1 Q2 Q3 Q4 YR Q1 Q2 Q3 Q4 YR Q1 Q2 Q3 Q4 YR Q

10 Q1 Digital marketing SEM over of the new depositing players Social media fans engagement Industry average 1-2% Unibet Group plc

11 KAMBI SPIN OFF Introduction to Kambi Kristian Nylén CEO Kambi Sports Solutions Proposal for Unibet AGM Graham Stretch CFO Unibet Group plc THE OPPORTUNITY Kambi was formed to exploit the demand for a premium class sports betting service targeting Tier 1 operators and National lotteries. The demand is being driven by: The cost/benefits a managed service can bring utilising scale advantages Increased consumer demand for complex and labour intensive In-Play betting Local re-regulations across Europe creating a new demand for B2B services 11

12 A WORK CARRIED OUT SINCE 2010 The decision to develop Kambi as an independent B2B business was taken in 2010 A continuous separation process has been carried out since. Kambi s business has grown steadily over the years and currently employs 330 people A MARKET WORTH 40 BILLION EURO Global sports betting gross win by geography (EURbn) Oceania Africa North America 6,4% 1,4% Latin America 9,8% 1,8% 44,1% Asia Europe 36,6% H2 Gambling Capital January 2014 Global sports betting gross win 12

13 MARKET OVERVIEW (CONT.) European online sports betting gross win development (EURbn) E 14E 15E 16E 17E 18E THE SOLUTION SPORTS BETTING LOTTERY CASINO POKER BINGO GAMING MANAGEMENT SYSTEM Integration layer (adapt & expansion API) ecommerce MANAGEMENT Payment solutions, CRM, Loyalty, Responsible Gaming, Bonus etc 13

14 KAMBI S VALUE PROPOSITION The main objectives are to provide Kambi s customers with: End user experience that enables the operator to maximize the turnover from their end users Risk management that optimizes the margins for operators utilizing the advantages of the data within the network A future proof solution, as Kambi deploys new features every two weeks Agile product development Risk Management & Customer Intel User Experience Quality in offering Width & Depth in Offering KAMBI S FULL SERVICE CUSTOMERS 14

15 KAMBI CREATING MARKET SHARE Kambi is creating new markets as existing operators looking for outsourced solutions and new operators enter due to national re-regulation Kambi s service offering is market-leading, in terms of range, quality and time to market Kambi is well positioned servicing multiple distribution channels A spin-off will create opportunities for organic growth and a broader customer portfolio KAMBI IN Q Kambi delivered all-time highs in Revenue and EBITDA in Q Kambi s Revenue for the quarter was EUR 7.7 million (Q4 2013: EUR 6.2 million) Kambi s EBITDA for the quarter was EUR 1.4 million (Q4 2013: EUR 0.3 million) Kambi was cash flow break even in Q Kambi s business is naturally linked to the main seasons for sports and results will vary with the sports betting margins achieved by Kambi s customers 15

16 KAMBI SPIN OFF Introduction to Kambi Kristian Nylén CEO Kambi Sports Solutions Proposal for Unibet AGM Graham Stretch CFO Unibet Group plc PROPOSAL TO AGM 20 MAY 2014 Unibet proposes to distribute all shares owned by Unibet in Kambi to Unibet s shareholders 1 Kambi share for each Unibet share/sdr held at record date Proposal is designed as a dividend to meet the criteria of Lex Asea no immediate tax cost Value of dividend GBP per share (approx. SEK 22) in addition to already proposed cash dividend of GBP 1.10 per share (approx. SEK 12) 16

17 SECURING KAMBI S FUTURE Unibet is ensuring that Kambi will have a strong balance sheet at separation, with at least GBP 15 million in cash as a result of pre-separation financing Five year commercial contract with Unibet provides security to Kambi and also security of supply of top quality Sportsbook for Unibet Commercial contract and financing structure contain change of control protections both to Unibet & Kambi Unibet without Kambi Although Kambi has made great progress, it makes relatively small contribution to Group EBITDA and has a small negative cash flow Separation will remove significant opex/capex to give better visibility of Unibet s operating efficiency Unibet restated financials to be published after AGM approval 34 17

18 Unibet without Kambi On a proforma basis, Unibet would have recorded EBITDA of GBP 20.2 million for the first quarter of 2014 after excluding Kambi s result. As a result of D&A and finance costs, Unibet s reported EBIT, PBT, PAT and EPS for the first quarter would all have been slightly improved by excluding Kambi s result 35 Q Kambi effect on Unibet Kambi results will be included with Unibet up to the date of separation Unibet will record a one-off noncash gain on disposal of Kambi, offset by Unibet s transaction costs 36 18

19 37 Summary Continued strong organic growth ATH in active customers, EBITDA, PAT Profit from Operations +33% Proposed dividend: Cash GBP 1.10 Kambi share value GBP

20 Leading the Re-regulation Agenda Some operators are finally starting to talk about re-regulation But Unibet has been transforming this business since 2010 Reality of re-regulation means taking local licenses, paying tax and being part of the solution We look forward to constructive engagement with politicians and other stakeholders at Almedalen in June Unibet Group plc

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