Michael Webster PhD Candidate Facilitator

Transcription

1 Michael Webster PhD Candidate Facilitator

2 The Agenda for Today The Pros and Cons of the Big 3 The Role of Social Media in Recruiting The Stakes Involved General Strategies for Building a Network

3 Focus on the BIG 3 Facebook LinkedIn Twitter

4 Pros 1 Billion+ Users The Average Person Spends 394 min/mth Easy to Use Most Users Means Easy Networking Powerful Internal Messaging System Can Sort Users into Lists

5 Cons Constantly Changing Terms of Service Gaps in Privacy Policy More Difficult to Isolate Professional Use

6 Pros Specifically for Professional Networking Frequently Accessed by Corporate Recruiters Ability to Include Resume and Skills Ability to Have your Network Verify your Skills Powerful Recommendation Engine Willingness of Users to Share Networks

7 Cons Limited Search Feature Smaller Network Can be Expensive for More Features

8 Pros Simple to Use You Can Follow Anyone Hashtag Support Lots of Users Contribute Multiple Times Daily

9 Cons Some Users Do Not Actively Monitor Their Accounts 140 Character Message Limit Follow to Followee Ratio Limits Personal Network Growth

10 Social Media for Recruiting 90% (Reppler) - find, source, connect Facebook 1 Billion+ Members Companies have a dedicated careers tab on website Job seekers can apply via Facebook Share industry-related content Prompt discussions

11 Social Media for Recruiting LinkedIn 300 Million Professional Profiles Network Group discussions Promote openings

12 Social Media for Recruiting Twitter 250 Million Active Accounts Staying engaged Target audience Keywords, hashtags, chats, time of day Right kind of candidate

13 Dave Carroll United Breaks Guitars Photo Credit: YouTube.com

14 #mynypd In April 2014, the NYPD tweeted this message hoping citizens would tweet similar pictures Source: Twitter.com

15 #mynypd Instead, they got this Source: Twitter.com

16 User Beware Ashley Payne lost her job as a teacher in 2009 because of this photo and others like it that appeared on the private Facebook page.

17 User Beware In March 2009, Connor Riley was offered a job at Cisco. This was her tweet. A Cisco employee responded and forwarded the tweet to the hiring manager. Her offer was rescinded.

18 Dangers of Social Media In the Reppler (2011) survey: 69% rejected candidates» Posted inappropriate photos (11%)» Posted inappropriate content (11%)» Posted content about them drinking (9%)» Posted content about them using drugs (10%)» Posted negative comments about previous employer (11%)» Demonstrated poor communication skills (11%)» Made discriminatory comments (10%)» Lied about their qualifications (13%)» Shared confidential information from a previous employer (7%) Source: Reppler.com

19 Rewards of Social Media In the Reppler (2011) survey: 68% hired candidates» Gave a positive impression of their personality and organizational fit (39%)» Profile supported their professional qualifications (36%)» Profile showed candidate was creative (36%)» Showed solid communication skills (33%)» Profile showed candidate was well-rounded (33%)» Candidate had good references posted by others (34%)» Candidate received awards and accolades (24%) Source: Reppler.com

20 The Open Road Think Strategy over Tactics

21 The Strategy Figure out WHAT you want to do, then find someone else who got THERE, and ask them HOW they did it.

22 The Role of Social Media Social Media should help you keep track of and maintain your connections. Social Media is complement to networking, not a substitute for networking.

23 Planning Your Trip Step One: Present a Good Image Clean up any profiles you already have Remove any embarrassing photographs Remove any negative posts Adjust the privacy settings to control what friends show Use lists to manage how your contacts posts appear on your page Check your spelling and grammar Do not swear Use a photo that clearly shows your face

24 Planning Your Trip Step Two: Get Connected Get on The Big 3 if you are not already Add people you already know Scroll through each new contact s list of contacts for other people you know Join 3-5 groups on LinkedIn Look for alumni and local groups Post or reply to 3-5 discussion threads per week Connect with the people who post in those threads

25 Planning Your Trip Step Three: Keep Connecting Set a monthly goal for number of posts and contacts per month Look for ways to contribute value to your network help connect others Invest time into your network Periodically, make small adjustments to your profiles so they are always up to date

26 Remember... Networking is a form of investment. If you want a return, you need to commit time and energy to growing your network. Start early for the best results, but be patient. If you make demands too early, the people in your network will be less interested in helping you.

27 Side Trip: Twitter If you want to use Twitter, consider using Tweetdeck or Hootsuite to manage your account. Use Buffer.com to schedule content. Use Canva.com to make graphic images for tweets. Use a hashtag in every tweet.

28 Side Trip: LinkedIn Complete enough profile items to move to All-Star user status Write your profile in third-person, repeating your name Send personalized invites Use the Evernote and LinkedIn apps to scan business cards

29 Resources

30 Julie Michael ebster

31 Questions?

32 Faculty/Presenter Disclosure Faculty: Michael Webster Relationships with commercial interests: Other: VP Finance and Student Services, University of Calgary Graduate Students Association

33 Copyright I have taken the appropriate steps to ensure that the use of third party material in this presentation falls under fair dealing in the Copyright Act. This material was created for students officially enrolled in the Undergraduate Medical Education program and cannot be reproduced, retransmitted or copied. I have properly cited third party material in one of the ways outlined below. Order an Ankle X-ray if: Bone tenderness at A Bone tenderness at B Inability to bear weight both immediately and in ED Copyright Unknown n-kidney-medical-diagram-with-a-cross-sectionof-the-inner-organ-with-red-and-blue-arteriesand-.html Ottawa Health Research Institute, 1053 Carling Avenue, Ottawa, Ontario, Canada, K1Y 4E9