with Fleet Graphics 3M Graphics Market Center Fleet and Vehicle Graphics Guide

Transcription

1 3M Graphics Market Ceter Fleet ad Vehicle Graphics Guide with Fleet Graphics Trasform your vehicles ito brilliat media assets with high-quality graphics products from 3M.

2 Make the Extraordiary Possible with 3M Fleet ad Vehicle Graphics Whether you operate a fleet of 2,000 trucks or rely o a sigle va to deliver your products ad services, 3M graphics ca trasform your fleet ito cost-effective media assets, powerful eough to drive brad awareess, sales ad busiess growth. Be Market Savvy With Powerful Advertisig The power to target You ca optimize routes ad messages to target specific demographic groups usig GPS techology. You ll get vastly improved measuremet capabilities i additio to more bag for your buck. *America Truckig Associatio ** RYP & Becker Group With Ubeatable Values It s udeiable. With low cost-per-thousad-impressios, fleet graphics offer the sigle most cost-effective advertisig tool available. Be Sesatioal With Brilliat, Durable Graphics Express your brad persoality ad commuicate your promotios with brilliat, larger-tha-life images. With 3M s latest techologies ad our most comprehesive lie of products, we ca help you realize your visios o matter how challegig they may seem. Ad to help protect your precious brad, each graphic compoet is egieered, tested ad maufactured to work together for usurpassed color brilliace ad durability. Sweet Wheels Farley s & Sathers Cady Compay Lookig for a cost-effective, dyamic way to build brad recogitio, Farley s & Sathers chose 3M Scotchlite Reflective Graphic Film to colorfully feature its favorite cady brads o 93 of its 53-foot trailers. Boostig Brad Awareess & Safety The 3M reflective film offers bright, sharp ighttime ad daytime visibility ad is helpig the cady maker ehace advertisig effectiveess, as well as safety, 24 hours a day. Everyoe s always o the go. Should t your brad be, as well? Add a level of sophisticatio to your marketig mix with fleet The power to reach Eve a sigle itra-city truck with graphics ca geerate up to 16 millio visual impressios i a year.* The power to impress Study after study raks fleet graphics as the most cost-effective ad ifluetial advertisig media available. How ifluetial? Oe study foud that: Advertisig Medium Media Asset-Value Compariso Cost per thousad (CPM)* Cost of Equivalet DEC Televisio $23.70 $1,445,700 Magazie $21.46 $1,309,060 Newspaper $19.70 $1,201,700 Be Visible & Safe, 24/7 With Reflective Films Stretch your ad dollars by esurig that your message is see day ad ight. 3M Scotchlite Removable Reflective Graphic Films give fleet graphics bright, sharp ighttime ad daytime visibility for ehaced advertisig effectiveess ad safety 24 hours a day. Whe people see our reflective graphics, they ofte take a secod look, ad that tells me we truly made a impact, said Michelle Graber of Farley s & Sathers Marketig Services. The compay s drivers also report feelig safer whe drivig at ight because of the film s high reflectivity. Smart Moey Usig fleet graphics is a extremely cost-effective way to build 97 percet of survey respodets recalled the ad o the truck. 98 percet thought the ads created a positive image of the advertiser. 96 percet thought fleet graphics had more impact tha billboards.** Prime-time televisio $18.15 $1,107,150 Radio $7.75 $472,750 Outdoor $3.56 $217,160 Fleet graphics (average, aualized)** $0.48 $30,000 Reflect o this: The use of reflective graphics icreases the umber of aual impressios by 40 percet. (America Truckig Associatio, 1992). brad awareess, remarked Lida Roslasky, graphic desiger. We ca t afford ot to use our trailers as media assets. * Based o 61 millio Prime DEC aually; average of top 40 media markets from Media Buyers Guide. ** Based o a three-moth 3M study i Sa Fracisco.

3 Be Free! To Chage Your Message, Ay Time With 3M s rage of graphic solutios, you ca combie short-, medium- ad log-term graphics to add a whole ew dimesio to your marketig strategy. 3M s chageable graphic films allow you to chage your promotios ay time, cost effectively ad efficietly, eve to target routes with special promotioal messages. To Stay o the Road, Loger Large format graphics ca be istalled faster tha traditioal film techology whe you choose the techologies foud i 3M Cotroltac Graphic Film with Comply Adhesive. For your fleet, that meas less time i the shop ad more time o the road, where it couts. To Choose Ay Mode of Trasportatio 3M graphic materials are t limited to trailers or vehicles. We offer products for widows, plastics, curved surfaces ad much, much more. courtesy of bluemedia With 3M s rage of graphics solutios, you ca combie short-, medium- ad log-term graphics to chage your promotios ay time, or target specific routes with special promotioal messages. Be Assured With Guarateed Performace Choose from 3M s three rock-solid warraties. 3M MCS Warraty: The first fiished-graphics warraty i the idustry ad still goig strog. The warraty gives peace of mid whe you eed optimum performace for the iteded life of the graphic. 3M Performace Guaratee: Adds cofidece to your choice whe you use selected 3M media imaged with the expadig rage of 3M-qualified OEM priters ad iks. 3M Basic Product Warraty: A good, solid foudatio that gives you the assurace that you re gettig what you pay for. It s just eough protectio for may short-term graphics, where warrated fiished graphics ad durability are t specified. Peace of Mid Weatherig & Durability Testig 3M goes beyod idustry stadards by usig a battery of tests, icludig 20 accelerated-weatherig tests ad a series of 3M-proprietary test methods, which are recogized iteratioally as improved predictors of real-world weatherig results. Global Exposures Our Weatherig Resource Ceter (WRC) coordiates outdoor weatherig tests at 15 sites aroud the world, exposig products to a rage of evirometal stresses from the scorchig desert heat of Arizoa ad the tropical humidity of Thailad, to the bitter witer cold of Miesota. Did You Kow? Ulike other maufactures, 3M tests both fiished graphics ad idividual compoets.

4 Ikjet Media Reflective Media APPLICATIONS DESCRIPTION DURABILITY & WARRANTIES APPLICATION SURFACES Adhesive APPLICATIONS DESCRIPTION DURABILITY & WARRANTIES APPLICATION SURFACES ADHESIVES Number Product Fleet (commercial trailer, truck, tractor) & Vehicle Graphics Vehicle Wraps Trasit (bus, passeger trai) Advatages & Commo Uses Expected Durability (years) 3M MCS Warraty Performace Guaratee Flat Flat with rivets Corrugated Simple Curves Compoud Curves Deep Chaels & Cocaves (without Primer 94) Permaet Removable Chageable Number Product Fleet (commercial trailer, truck, tractor) & Vehicle Graphics Vehicle Wraps Trasit (bus, passeger trai) Advatages & Commo Uses Expected Durability (years) 3M MCS Warraty Performace Guaratee Flat Flat with rivets Corrugated Simple to Moderate Curves Compoud Curves Permaet Remobable Chageable IJ380 3M Cotroltac Graphic Film IJ380 The ultimate i coformability ad liftig resistace 5 IJ680CR 3M Scotchlite Removable Reflective Graphic Film with Comply Adhesive IJ680CR Removable reflective graphic film offers day ad ight visibility ad features slideability ad bubblefree istallatio C & IJ180C 3M Cotroltac Graphic Film with Comply Adhesive 180C & IJ180C Idustry stadard for vehicle wraps providig air release, repositioability, slideability ad removability. 8 IJ680 Film IJ680 Idustry stadard reflective film features slideability ad icreases graphic impressios by offerig 24/7 visibility Cv2 & IJ180Cv2 180 & IJ M Cotroltac Graphic Film with Comply Adhesive 180Cv2 & IJ180Cv2 3M Cotroltac Graphic Film 180 & IJ180 3M Cotroltac Graphic Film 181 Same great beefits as IJ180C alog with a smoother ad glossier appearace. Used for large wall murals providig easy istallatio ad reliable adhesio. Same great beefits as 180 but desiged for stailess steel applicatios IJ5100R IJ5000 Film Series IJ5100R Film Series IJ5000 Removable reflective graphic film is ideally suited for use o leased fleets or for shorter-term Perfect reflective film choice for short-term messages C & IJ3552C 3M Cotroltac Chageable Graphic Film with Comply Adhesive 3552C & IJ3552C The ultimate i removability. Use this for short-term vehicle wraps whe you still eed slideability, repositioability ad air release & IJ C & IJ160C 3M Scotchcal Perforated Widow Graphic Film 8171 & IJ8171 3M Cotroltac Graphic Film with Comply Adhesive 160C & IJ160C Great coformability ad durability o vehicle wrap widows. Oly cast widow film o the market. Great for short-term vehicle graphics that demad slideability, repositioability ad bubble-free istallatio. 1 5 Overlamiates for Protectio of Prited Media M Scotchcal Gloss Overlamiate 8518 Offers high gloss i a highly coformable overlamiate. Ideal for vehicle wraps to achieve the wet pait look & IJ160 3M Cotroltac Graphic Film 160 & IJ160 Great for short-term graphics that require slideability M Scotchcal Luster Overlamiate 8519 Idustry stadard for a flexible, coformable cast overlamiate C 3M Cotroltac Removable Graphic Film with Comply Adhesive 3545C (RG also available) Suitable for graphics that require a o-pvc solutio M Scotchcal Matte Overlamiate 8520 Matte fiish is perfect for idoor use or whe glare is a cocer. 5 l 3555 & IJ3555 3M Scotchcal Chageable Graphic Film 3555 & IJ3555 The ultimate i removability. Use this film for short-term promotioal M Scotchcal Gloss Overlamiate 8580 The ultimate i coformability ad liftig resistace M Scotchcal Chageable Opaque Imagig Media 8522 Outstadig image quality ad durability for aqueous iks M Scotchcal Optically Clear Overlamiate 8914 Use o widow graphics made with film IJ8171 where optical clarity is requried. 2 Maximum expected outdoor durability of uprited films. For actual warraties of specific film, ik ad graphic protectio combiatios, refer to the warraty matrices i the rear of this catalog or the appropriate base film 3M Product Bulleti. For complete product details ad warrated applicatios, go to 3Mcom ad select Techical Bulletis. Maximum expected outdoor durability of uprited films. For actual warraties of specific film, ik ad graphic protectio combiatios, refer to the warraty matrices i the rear of this catalog or the appropriate base film 3M Product Bulleti. For complete product details ad warrated applicatios, go to 3Mcom ad select Techical Bulletis.

5 The 3M Advatage Rage of Products, Practical Solutios 3M offers the latest techologies ad the most comprehesive lie of products to help deliver what you evisio. We also lead the idustry with iovative digital pritig materials, deliverig a exceptioal rage of graphic films, as well as overlamiates, iks, toers, clear coats ad applicatio tools a true advatage whe it comes to speed, efficiecy ad cost. Reliable Performace We subject our products to some of the idustry s most rigorous tests to esure that they work with all related system compoets to produce digital graphics of usurpassed quality, cosistecy ad durability. Global Cosistecy, Support Gai peace of mid kowig that you ll get the same look ad the same quality aywhere you do busiess. The better we ca make it look ad the more professioal we ca make it look, it reflects better o the compay i more ways tha oe Tom Sulliva, fouder ad chairma, Lumber Liquidators Whe you eed support, you ca cout o our global team of experts to guide you i product selectio, desig ad istallatio. The followig is a summary of our warraties that may be available for the products you are usig. Always refer to the curret 3M Product Bulleti for the base film or substrate you are usig to determie which warraty applies to your situatio. The 3M MCS Warraty protects the whole graphic ad each idividual graphic compoet. It covers maufacturig defects, premature failure, excessive dimesioal chage ad loss of adhesio. 3M will replace all 3M materials used ad, for certai products ad applicatios, provide labor coverage for removal, remaufacture ad reapplicatio. See the 3M Graphics Market Ceter Warraty brochure or our website for specific details. The 3M Performace Guaratee covers product performace of 3M films ad compatible 3M overlamiates ad clear coats, which are guarateed to be free of media-iduced artifacts ad to adhere to recommeded substrates as specified i the correspodig 3M Product Bulletis. The 3M Performace Guaratee covers replacemet cost of 3M materials oly. Each 3M film ad graphic protectio has a Expected Durability period based o usig the product without imagig or processig, ad applied to flat surfaces i o-abusive eviromets. This period is a reliable expectatio but does ot guaratee graphic performace. Color profiles are provided o our website as a service to our customers. Profiles ca coveietly be searched for via priter, RIP egie or media type. Every effort has bee made to esure the accuracy ad completeess of the iformatio i this brochure. 3M, however, assumes o liability as a result of ay errors or iaccuracies that may exist. For the most curret iformatio, please visit or call M, Cotroltac, Comply, MCS, Scotchcal, ad Scotchlite are trademarks of 3M. NASCAR ad NASCAR Officially Licesed are registered trademarks of the Natioal Associatio of Stock Car Racig, Ic. Roush Feway Racig Trademarks used by Authority of Roush Feway, LLC. All other trademarks are property of their respective brads. Vehicle wrap image o frot cover: courtesy of bluemedia Graphics Market Ceter 3M Ceter, Bldg E-04 St. Paul, MN USA Geeral Iformatio: Techical Iformatio: M Caada Box 5757 Lodo, Otario Caada N6A 4TI Fax M México S.A. de C.V. Av. Sata Fe No. 55 Col. Sata Fe, Del. Alvaro Obregó Mexico D.F Fax M Puerto Rico, Ic. Puerto Rico Idustrial Park PO Box 100 Carolia, PR Fax Please recycle. Prited i USA. 3M All rights reserved