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2 owering Location Analytics avier Lopez, Ph.D., enior Director racle Spatial and Graph Technologies

3 Program Agenda Role of Geo-Spatial Information Platforms Developing Location Intelligence Applications Customer Use Cases

4 Data: Managing Spatial Data Types Points Lines Polygons b Services Geocoding Routing Spatial Database Rasters Network Graphs e1 f1 e2 n1 n2 f2 e4 e3 Topologies RDF Semantic Graphs 3D

5 Improved Analysis and Decision Making Text Transit Smart Parking Public Safety Wirelesss Geo-tagging, Geo-tracking, Geocoding, Reverse Geocoding

6 Supports Ideology: Islamist Supports Group: Al Shabab Group:? Nationality: Somalian Member of Member of Has Has Nationality: Pakistani Person: Abduwali Abdukhadir Muse Link? Person:? Country: UK Currently resides Currently resides Link? Country: Pakistan Person: Chehab Abdouljamid Bouyaly Member of Country: Morocco Currently resides Group: al Qaeda Geo-Information Extraction Feature Extraction, Term Extraction Data integration, Normalization, Modeling Exploitation: Search, Presentation, Report, Visualization, Query RDF Intelligence Ontologies Enterprise Data Spatial images Documents Data Sources -GIS -Databases -3D Data - Social Media Platform for Geo-Spatial Workflows Enterprise Geo-Spatial Platform

7 Location Enriches Social Media Crowd-sourced Information Routinely Geo-tagged Non-authoritative Position, addresses, tracks

8 Alignment Across Big Data Systems Smart Cities: Connecting a System of Systems?

9 Mobile A Incorporating Spatial Analysis into Business Intelligence evelopment Tools Business Intelligence Applications

10 Display: Generating Powerful Maps Courtesy, Neustar 2014

11 2Use Case Categories: Business Intelligence Mobile Tracking

12 NeustarInformation Services Real-time Web, Communications, Retail and Demographic analysis ctive de rich data & cutting edge analytics to re, retain and grow high value mers tion ph analysis of customer locations lude rich geo-referenced imagery terprise wide, role based security ely, transparent data updates Benefits Consolidated.5 TB of spatial data Accurate topological relationships Improved data precision - 25M+ of ZIP4 dat 10x performance increase for detailed mapp 300% faster, more accurate time-based terr creation

13 KKB Kredi Kayıt Bürosu A.S. grated Credit Risk Scoring Solution tives ial Analytics and Reporting Solution d on >1 million geocoded credit sactions per day ion «Oracle Exadata together with Infotech s LocationBox solution, allowed Banks to benchm their loan portfolio with each other first time eve low cost.» Koray Kaya, EVP Strategic Planning, KKB bined OLTP and DWH/BI system based on ata to reduce cost aging over 700 million credit accounts plex spatial analytics including ographic data, 100x faster than before d by Risk Managers and Sales in 150 ber institutions, 400 mln. queries/year

14 Istanbul Municipality verse Transport Modes Buses Tramways Metro Trains t also Ferries Private mini-buses Shared taxis

15 Multi-Modal Modal Routing Application ublic service (web/mobile) uidance for optimal route considering ll transportation modes. tegrated network combining data from ultiple agencies lso road network for interconnection cludes timetables and costs ses Network Data Model

16 SF Park: Parking Locator Service Mobile App,

17 Take-away Points: Leverage existing IT software investments Consolidate data management, integration, exploitation Blend-in Big Data sources (sensors) Open and interoperable Simple application access APIs

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