COMPREHENSIVE LEARNING PROGRAM COMPETITIVE EVENTS PROGRAM DECA IMAGES CATALOG

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1 COMPREHENSIVE LEARNING PROGRAM COMPETITIVE EVENTS PROGRAM DECA IMAGES CATALOG

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4 The DECA experiece is truly uique it s big, it s bold, it s uforgettable, ad most importatly, it s always epic. DECA proudly offers a variety of programs that appeal to each of our members uique iterests. Whether you participate i DECA s chapter campaigs, competitive evets, educatioal cofereces, commuity service activities or corporate parterships, DECA challeges you to do more this year. The tools ad resources DECA has i place for each of our members offers everyoe the ability to make this year epic i more ways tha oe. Discover all of these ethrallig activities i this year s DECA Guide. This is the year where you create memories that will last forever, make frieds you ll kow for years ad experiece educatioal cofereces you ll wish ever eded. This is the year you ll study harder, work loger ad fight harder to ear your reward. This is the year where you ll say yes to the thigs that scare you ad igore the doubts that stop you. Go beyod the usual or ordiary, so that at the ed of this year you ca really say, I did it all. This is your year to #bedecaepic. 4 DECA BRAND & LOGO GUIDELINES 7 DECA IMAGES APPAREL & ACCESSORIES CATALOG 27 COMPREHENSIVE LEARNING PROGRAM 49 COMPETITIVE EVENTS PROGRAM Paul A. Wardiski Executive Director DECA 165 DECA IMAGES COMPETITION PREPARATION MATERIALS DECA Guide Volume 47, Issue 1 The DECA Guide is published aually by DECA Ic. for the exclusive use of its members ad teachers/advisors. DECA 1908 Associatio Drive Resto, VA (703) Fax (703) [email protected] Copyright 2015, DECA Ic. All rights reserved. 2

5 cotets 27 COMPREHENSIVE LEARNING PROGRAM 29 Caledar of Evets 31 DECA Social Media 33 Chapter Campaigs 34 Educatioal Cofereces 37 Member Recogitio Programs 39 DECA Video Challeges 41 School-based Eterprises 45 Emergig Leader Series 47 Advisor Professioal Learig Series 49 COMPETITIVE EVENTS PROGRAM 51 Competitive Evets List 52 Choosig the Right Evet 54 Competitive Evets Updates for Itegrate ito Classroom Istructio 56 Career Clusters 58 Apply Learig ad Coect to Busiess 60 Promote Competitio 62 ICDC Qualificatios ad Dress Code 63 Priciples of Busiess Admiistratio Evets 65 Team Decisio Makig Evets 67 Idividual Series Evets 70 Persoal Fiacial Literacy Evet 72 Writte Etry Checklist 73 Writte Evet Statemet of Assuraces ad Academic Itegrity 74 Busiess Operatios Research Evets 80 Commuity Service Project 85 Creative Marketig Project 90 Etrepreeurship Promotio Project 95 Fiacial Literacy Promotio Project 100 Lear ad Ear Project 105 Public Relatios Project 110 Iovatio Pla Evet 114 Start-Up Busiess Pla Evet 118 Idepedet Busiess Pla Evet 124 Iteratioal Busiess Pla 130 Busiess Growth Pla Evet 135 Frachise Busiess Pla Evet 141 Advertisig Campaig Evet 145 Fashio Merchadisig Promotio Pla Evet 149 Sports ad Etertaimet Promotio Pla Evet 153 Professioal Sellig ad Cosultig Evets 157 Stock Market Game 161 Virtual Busiess Challege (Accoutig Pilot, Hotel, Persoal Fiace, Restaurat, Retail ad Sports) DECA IMAGES CATALOGS 8 Custom Art 21 Performace Apparel 12 Apparel 22 DECA Gear 13 DECA Blazers 166 Competitive Evet Prep 14 Certificates 169 Competitio Uiversity 15 Chapter Accessories 174 Virtual Busiess Simulatios 20 Custom Desig Program WE VE GOT GOT YOU COVERED DECA APPAREL AND ACCESSORIES TROPHIES? DECA COMPETITION PREPARATION MATERIALS 3

6 4 DECA s brad idetifies a remarkable experiece i the preparatio of emergig leaders ad etrepreeurs. Our messagig statemets, logo ad visual elemets collectively defie our image. To attai the maximum brad recogitio, we must cosistetly use elemets of the DECA brad ad idetify to reach our may audieces. We are stroger whe we speak as oe. [OUR MISSION] DECA prepares emergig leaders ad etrepreeurs i marketig, fiace, hospitality ad maagemet i high schools ad colleges aroud the globe. [OUR GUIDING PRINCIPLES] Our guidig priciples explai how we fulfill our missio by addressig what we do ad the outcomes we expect. DECA S COMPREHENSIVE LEARNING PROGRAM Itegrates ito Classroom Istructio A itegral compoet of classroom istructio, DECA activities provide authetic, experietial learig methods to prepare members for college ad careers. Applies Learig DECA members put their kowledge ito actio through rigorous project-based activities that require creative solutios with practical outcomes. Coects to Busiess Parterships with busiesses at local ad broader levels provide DECA members realistic isight ito idustry ad promote meaigful, relevat learig. Promotes Competitio As i the global ecoomy, a spark of competitio drives DECA members to excel ad improve their performace. DECA PREPARES THE NEXT GENERATION TO BE Academically Prepared DECA members are ambitious, high-achievig leaders equipped to coquer the challeges of their aspiratios. Commuity Orieted Recogizig the beefit of service ad resposibility to the commuity, DECA members cotiually impact ad improve their local ad broader commuities. Professioally Resposible DECA members are poised professioals with ethics, itegrity ad high stadards. Experieced Leaders DECA members are empowered through experiece to provide effective leadership through goal settig, cosesus buildig ad project implemetatio. [OUR ATTRIBUTES AND VALUES] Our attributes ad values describe DECA s priorities ad stadards. We value competece, iovatio, itegrity ad teamwork. For more iformatio o DECA bradig, as well as resources, visit

7 [OUR LOGO] Our logo is the itellectual property of the etire DECA commuity. Its use is cotrolled by the DECA Ic. Board of Directors for the beefit of the etire orgaizatio. Oly officially recogized members, chapters ad associatios should be able to idetify themselves as DECA by usig our logo. Private compaies should ot be able to profit from the sale of items with DECA s logo. Idividuals ad/or groups should ot be permitted to use the DECA logo to promote uauthorized programs, projects ad products. INCORRECT USE OF THE DECA LOGO Do ot alter approved colors. Do ot redraw or chage the logo typeface ACCEPTABLE USE POLICY Chartered associatios ad DECA chapters are permitted to use the trademarked official DECA logo ad the DECA ame o prited materials ad websites provided they follow the guidelies for reproducig the logo. I order to use the DECA logos ad the DECA ame o promotioal materials such as accessories or clothig, prior permissio must be obtaied from DECA Ic. Please cotact [email protected]. For clarificatio of the guidelies for reproducig the DECA logo, cotact [email protected]. PERSONALIZED CHAPTER LOGOS If your chapter eeds a persoalized logo for use o prited materials ad your website, cotact [email protected]. DECA Ic. will create art that ca be used both for prit ad o the web. Do ot stretch or distort the logo. Do ot combie the logo with other graphics or logos. STATE Do ot alter, add or remove logo elemets. Do ot place other elemets o the logo. Do ot rotate the logo. Do ot use the diamod as a umber or letter. 5

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9 WE VE GOT YOU COVERED DECA APPAREL AND ACCESSORIES

10 STAFFORD DECA VIRGINIA DECA VALLEY DECA BIRDVILLE ISD DECA CNU DECA STONE BRIDGE DEC ARIZONA DECA WICHITA NORTHWEST DECA GUNN DECA CALIFORNIA DECA COLLEGE PARK DEC

11 NORTH DAKOTA DECA HERITAGE DECA GRANDVIEW DECA A LINDEN-KILDARE DECA FLOYD D. JOHNSON DECA A MARYLAND DECA SPOTSYLVANIA DECA COLORADO DECA

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14 CUSTOM PANT - charcoal heather pg. 7, camel heather Ladies 0-16, Ladies Plus 16W-24W, Me s $59.95 CUSTOM SKIRT - charcoal heather, camel heather Ladies 0-16, Ladies Plus 16W-24W $51.95 THE NICK - blue gigham DSNES S-2XL $40.00 THE LADY NICK - blue gigham DSNESL S-2XL $40.00 OXFORD SHIRT - white Ladies DSWDSL S-2XL Me s DSWDSM S-3XL $

15 OFFICIAL DECA BLAZERS Official DECA blazers are a requiremet for competitio at the ICDC. Blazers are sold through mail order ad o site at the ICDC oly. Blazers are ot available for purchase at local, state or regioal cofereces. The DECA blazer patch is ot available for idividual sale. Blazers will oly be exchaged/retured if they are i ew coditio with the sleeve tags still attached. POLYESTER BLAZER Me s DSMBLZ Ladies DSLBLZ $75.00 POLY-WOOL BLAZER Me s DSMWBZ Ladies DSLWBZ $ MEN S SIZES POLYESTER Regular Short Tall POLY-WOOL Regular Short Log Extra Log LADIES SIZES POLYESTER Regular Tall Bust Waist Hips POLY-WOOL Regular TIES avy blue DSMTIE-N $28.00 yellow DSMTIE-Y $28.00 BOW TIES avy blue DSBTIE-N $28.00 yellow DSBTIE-Y $28.00 SCARVES avy blue DSCRF-N $28.00 yellow DSCRF-Y $28.00 BUTTON REPLACEMENT Large BLAZERBUTTONL Small BLAZERBUTTON 75 DECA Images is pleased to parter with the TwiHill divisio of Me s Wearhouse. Me s Wearhouse will offer the followig services o the TwiHill blazers. Free pressig, preferred pricig o alteratios ad discout coupos are good at Me s Wearhouse ad K & G locatios 13

16 CHAPTER AND DISTRICT Recogitio Certificates $.65 ea, 100+ $.60 ea STATE Recogitio Certificates $.65 ea, 100+ $.60 ea DSAMCP-1 DSGRHS-1 DSCAST-1 DSOSCR-S-1 COMPETITIVE EVENTS Recogitio Certificates $.65 ea, 100+ $.60 ea DSAAM-1 DSGRAR-1 CECEDB-1 CECESB-1 DSCADR-1 DSOSCR-1 DSCONFP-1 CERTIFICATE HOLDER Navy DSCH $2.50, 24+ $2.00 each DSECAR-1 DSROS-1 NOTE CARDS royal blue ad white DSNCS $15.00 FOIL SEAL Gold DSGFS-1 $2.50 Set of 10 DSGFS-5 $10.00 Set of 50 Silver DSSFS-1 $2.50 Set of 10 DSSFS-5 $10.00 Set of

17 CHAPTER OFFICER PIN royal blue ad gold DSCOP-1 $9.50 Comes with pi ad year guard royal blue ad gold DSCOP-2 $10.00 Comes with pi, year guard, chai ad officer dagle. a. b. DANGLE SELECTION Presidet Gavel Vice Presidet Torch Secretary Quill Treasurer Key Reporter Wiged Pe Historia Quill & Scroll Parliametaria Mace DISTRICT OFFICER PIN Gold ad Royal DSDOP $10.00 Comes with pi, year guard, chai ad officer dagle. c. STATE OFFICER PIN Gold DSSOP $10.00 Comes with pi, year guard, chai ad officer dagle. d. e. ADVISOR PIN Gold DSAP $10.00 HISTORY OF DECA PIN SET Gold ad Royal DSHPS $15.00 PRESENTATION PIN Gold DSPPN $4.00 a. HONOR CORD blue ad white DSHC $12.00 b. GRADUATION TASSEL blue ad white DSTSSL-1 $6.00 c. GRADUATION STOLES blue DSTLE-B gold DSTLE-G white DSTLE-W $12.00 d. LETTERMAN PATCH royal blue ad white DSLMP $9.00 e. CUSTOM LETTERMAN PATCH custom colors Call for pricig 15

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19 SHOP ONLINE SEE IT WANT IT GET IT

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22 Custom Desig Program DECA Images is proud to offer custom apparel to our members, chapters ad chartered associatios. Select from oe of the desigs below or use our taleted desigers to create your ow uique desig. For quatities over 12 (of the same shirt) for screepritig ad 6 (of the same shirt) for embroidery. Allow approximately busiess days for delivery. Rush delivery may be available for a additioal fee. DESIGN 1-A DESIGN 1-B DESIGN 1-C DESIGN 1-D DESIGN 1-E SCHOOL NAME HERE DESIGN 2-A DESIGN 2-B DESIGN 2-C DESIGN 2-D DESIGN 2-E SCHOOL NAME HERE SCHOOL NAME HERE DESIGN 3-A DESIGN 3-B DESIGN 3-C DESIGN 3-D DESIGN 3-E DESIGN 4-A DESIGN 4-B DESIGN 4-C DESIGN 4-D DESIGN 4-E Call us , us [email protected] or fid us o the web at

23 CHAPTER PERFORMANCE POLO carbo DSMGCP S-4XL $20.00 CHAPTER PERFORMANCE POLO carbo DSLGCP XS-3XL $20.00 THEME ¼ ZIP - black CITP16 XS-3XL $30.00 SHOP ONLINE SEE IT WANT IT GET IT COLORBLOCK PERFORMANCE POLO - royal/black DSMCBP S-4XL $30.00 COLORBLOCK PERFORMANCE POLO - royal/black DSLCBP XS-3XL $

24 b. g. a. h. c. d. i. e. j. f. k. a. CALCULATOR - royal blue DSFLPC $4.00 b. 2 GB DIAMOND SHAPED USB - royal blue ad white DSLFD $15.00 c. PENCILS - blue DSBP $3.00 for 12 DSBP-1 $33.00 for 144 d. THE BRITE LINER - eo yellow DSBL $1.25 e. CLICK PENS - royal blue, purple, red, gree DSCPD $5.00 for 12 DSCPG $55.00 for 144 f. THE WIDE BODY PEN - royal blue DSWB $1.25 g. SCRAPBOOK - avy blue DSNSC $38.00 h. WRITTEN EVENT FOLIO - blue ad white DSWEF $2.50 i. THREE RING BINDER - blue ad white DSB-1 $6.00 j. POCKET FOLDER - blue DSPF $3.00, 50+ $2.50 ea k. THE CUBE - blue DSPIC $

25 a. f. CHAPTER NAME HERE k. b. g. l. c. h. d. i. m. e.. FOR A COMPLETE LINE OF BANNERS VISIT j. a. BANNER - blue ad white DSBNR $150.00, b. OUTDOOR FLAG - royal blue DSFLG $20.00 c. PODIUM BANNER - royal blue ad white DSPOBA $35.00, d. TABLE DRAPE - royal blue ad white DSNTD $85.00 e. STREET SIGN - royal blue ad yellow DSDWSS $15.00, f. TABLE RUNNER - royal blue ad white DSTR $65.00 g. HISTORY OF DECA POSTER - royal blue ad white HPOST $2.00, h. PENNANT - royal blue ad white DSPNT $20.00 i. MEMO BOARD - white CIWOB $15.00, j. MESSAGE BOARD - white DSNMB $3.00 k. BALLOONS - blue ad white DSBLN $11.00 for 50 DSBLN-1 $20.00 for 100 l. BULLETIN BOARD PAPER - blue ad silver DSBBP $40.00 m. POSTER SET - blue ad white DSPST $12.00 While Supplies Last. DECA XING SIGN - avy blue ad silver DSXS $

26 a. d. g. h. e. i. b. j. f. c. k. a. GIFT BAG - blue DSBAG $2.00, b. ACRYLIC AND STAINLESS CADDY - royal blue DSASC $16.00 c. NEW FRAME - glass DSFRM $12.00, d. MATTE BLACK PEN - black ad silver DSNGP-1 $12.00 e. LEATHER WRITING PAD - black DSNWP $35.00, f. TRAVEL MUG - avy blue DSNSTM $15.00 g. BUSINESS CARD CASE - black DSCC $5.00, h. KEY CHAIN - silver DSBSKC $7.00 i. AMBASSADOR PEN - avy blue ad gold DSNAP $4.00 j. LAPTOP BAG - black ad gray DSLTB $40.00, k. COURIER BAG - black DSCB $

27 ORDER FORM BILLING ADDRESS: Name Title School/Chapter Address City/State/ZIP MAILING ADDRESS: O IF THE SAME AS BILLING Name Title School/Chapter Address City/State/ZIP Customer # Phoe # METHOD OF PAYMENT: (U.S. CURRENCY ONLY) o o PURCHASE ORDER/DIRECT BILLING VISA/MASTERCARD o CHECK/MONEY ORDER ENCLOSED (Make checks payable to DECA IMAGES i U.S. currecy oly.) Card # Exp. date: / CVV Code (from back of card) _ BILLING INFORMATION ON CREDIT CARD: Name Address City/State/ZIP Catalog Number Size Descriptio & Color Quatity Uit Price Total Price ** Before orderig, please read all orderig istructios o the back of this form.** 1) MAIL ORDER TO: DECA IMAGES 1908 Associatio Dr. Resto, VA ) FAX ORDER TO: (703) ) CALL ORDER TO: Customer Service at (703) ) ORDER TO: [email protected] SHIPPING & HANDLING CHARGES Total Merchadise Cost Shippig Cost Uder $25.00 $8.00 $25.01 $50.00 $9.00 $50.01 $75.00 $10.00 $75.01 $ $12.00 $ $ $16.00 $ $ $21.00 $ $ $30.00 $ $ $40.00 Over $500 10% of Order SUBTOTAL: $ SHIPPING & HANDLING: $ TOTAL: $ Additioal shippig charges will be added to ivoice total for rush delivery. DATE NEEDED * : *If we receive order with less tha 10 busiess days from date eeded, rush charges will apply. DO NOT MAIL RUSH ORDERS.

28 TERMS AND CONDITIONS PLEASE REVIEW FOR BETTER SERVICE DIRECT ALL ORDERS TO: DECA Images 1908 Associatio Drive Resto, VA Phoe: (703) Fax: (703) NOTE: Do ot duplicate ay of the procedures o this page or you risk receivig a secod shipmet. If this should happe you may retur the duplicate order for full credit of merchadise; however, you will be resposible for all shippig charges. PICK-UP HOURS Orders may be phoed i for pickup at the DECA Ceter. Please allow a miimum of 1-hour otice. Hours 9:00 a.m. 4:00 p.m. EST PAYMENT TERMS Net 30. Direct billig is available for customers who have established accouts held i good stadig ad for all submitted official siged school/state purchase orders. Ivoices are mailed withi 5 days of shipmet of order ad will be due withi 30 days of date of ivoice. Mothly statemets will be mailed to all Net 30 customers. Late paymets ad upaid balaces will jeopardize future purchasig optios. VISA or MasterCard accepted. Check/Moey Order: Make checks payable to DECA Images i U.S. fuds oly. There will be a $15 fee for all retured checks. ONLINE ORDERING Order olie at A credit card is required for all olie purchases; however, you ca shop olie ad prit your Shoppig Cart list ad the submit that as your order to DECA Images via fax or mail. Orders submitted olie will be processed durig ormal busiess hours: Moday Friday, 8:30 a.m. 4:30 p.m. EST. All prices, products ad policies are subject to chage without otice based o maufacturer s availability. RETURNS & EXCHANGES 30 day retur/exchage policy with receipt. If the order was processed icorrectly, we ll gladly pick up the freight cost of returig the merchadise to make thigs right. If your merchadise eeds have chaged, simply retur the merchadise ad pay oly the freight. No restockig fees will be charged. Iclude your billig ame ad address with your retur. DECA Blazers for retur or exchage must have their origial tags i place o the outside of the sleeve ad be i ew, uwor coditio. CLAIMS POLICY Customers are resposible for ispectig all orders upo receipt. All claims ad shortages must be reported withi 72 hours of receipt. Please cotact our customer service team at (703) or [email protected] if you discover a problem or discrepacy. SHIPPING METHODS Please allow 10 busiess days for delivery of all i-stock items. Packages shipped outside of the cotietal U.S. will icur additioal charges ad exteded delivery times. DECA is ot resposible for customs, duties ad or taxes. Each chapter is resposible for makig brokerage arragemets i their home coutry. We caot ship to P.O. boxes; please iclude a street address. Our product prices are ot iflated to cover shippig ad hadlig fees. The S/H charges listed iclude labor ad packagig materials as well as postage fees. RUSH DELIVERY Orders received by 1:00 p.m. EST ca be shipped rush delivery for a additioal charge. To place a RUSH order please cotact our customer service. Shippig estimates ca be give over the phoe. Do ot mail rush orders. AWARDS & TROPHIES Our selectio of award plaques ad trophies ca be foud i a separate catalog. Please cotact us for a Awards Catalog.

29 COMPREHENSIVE LEARNING PROGRAM DECA s Comprehesive Learig Program offers excitig opportuities for classroom activities that coect your istructio to college ad careers. DECA s activities aturally support programs of study i the career clusters of marketig, busiess maagemet, fiace ad hospitality, givig you tools ad resources to icorporate DECA ito your curriculum ad courses. DECA s Comprehesive Learig Program ehaces the possibility for a greater rage of studet cogitive abilities to be developed. It also icorporates rigor ad relevace through the various activities. Whe usig compoets as applicatio or exteded learig activities, studet members are egaged i the major categories of the cogitive domai. This sectio cotais a expasive listig of DECA s Comprehesive Learig Program. 27

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31 DECA CALENDAR OF EVENTS AUGUST Piper Jaffray Takig Stock with Tees Fall Survey begis SEPTEMBER Stock Market Game begis 30 Piper Jaffray Takig Stock with Tees Fall Survey eds OCTOBER MBAResearch Coclave, Oklahoma City, OK 19 Virtual Busiess Challege Roud 1 begis NOVEMBER Deadlie for Hoorary Life Membership Award ad Outstadig Service Award Cadidate Nomiatio 1 30 DECA Moth 12 DECA Idea Challege 2015 begis 13 Virtual Busiess Challege Roud 1 eds 15 Iitial olie membership dues deadlie Global Etrepreeurship Week ACTE CareerTech VISION, New Orleas, LA 19 DECA Idea Challege 2015 etries due Cetral Regio Leadership Coferece Kasas City, MO Iovatios ad Etrepreeurship Coferece, Austi, TX The Ultimate DECA Power Trip Austi, TX DECEMBER Commuity Service Campaig due 1 Deadlie for Hoorary Life Membership Award ad Outstadig Service Award Applicatio Packet 1 Global Etrepreeurship Week Campaig due 1 Membership Campaig due 1 Promotioal Campaig due 2 6 New York Experiece I, New York City, NY 9 13 New York Experiece II, New York City, NY 18 Stock Market Game eds JANUARY Virtual Busiess Challege Roud 2 begis 15 School-based Eterprise certificatio documetatio due 15 Studet scholarship applicatios due olie 23 Outstadig New DECA Chapter Advisor Award recipiets due 23 Outstadig DECA Chapter Advisor Award recipiets due 26 DECA Idea Challege 2015 global wiers aouced 30 DECA Emergig Leader Hoor Award applicatios postmark deadlie FEBRUARY Career ad Techical Educatio Moth 3 7 Sports ad Etertaimet Marketig Coferece, Orlado, FL 5 Virtual Busiess Challege Roud 2 eds 22 Piper Jaffray Takig Stock with Tees Sprig Survey begis MARCH Associatio Admiistrator of the Year Award recipiets due 1 Associatio Chapter Advisor of the Year Award recipiets due 1 ICDC competitors fial membership eligibility 1 Advocacy Campaig due 7 Advisor scholarship applicatios postmark deadlie 7 Executive Officer Cadidate applicatios due 18 ICDC registratio ad hotel roomig list/deposit due from chartered associatios 31 Piper Jaffray Takig Stock with Tees Sprig Survey eds APRIL DECA Iteratioal Career Developmet Coferece, Nashville, TN JUNE DECA Trai the Traier Certificatio Course, Resto, VA DECA AMPED, Dever, CO 29

32 wats your opiio! Take a miute to fill out the Piper Jaffray/DECA Takig Stock with Tees Survey. Fall Survey: August 24 through September 30, 2015 Sprig Survey: February 22 through March 31, 2016 For more iformatio o the Piper Jaffray/DECA Partership ad to lik to the survey go to

33 TWEETS FOLLOWING FOLLOWERS FAVORITES 11.9K 11.7K 16.7K 4,033 More Edit profile DECA DECA prepares emergig leaders ad etrepreeurs i marketig, fiace, hospitality ad maagemet i high schools ad colleges aroud the globe. Resto, VA deca.org Joied May 2009 Tweets Tweets ad replies DECA Ju 17 Get DECA i your ibox each Tuesday by sigig up for DECA Direct Weekly s! Register at deca.org (scroll to the bottom of the homepage) or [email protected]. #DECAExpert 16 3 DECA Ju 16 Need competitio tips? Chapter resources? What about college, résumé, iterview ad career advice? Look o further tha DECA s Piterest at #CollegeadCareerReady DECA Ju 14 Do t just read the ews; make it! Sig up to be a DECA Direct Olie Social Media Correspodet ad get your chapter the publicity it deserves by sharig your awesome activities ad achievemets. Sig up today at #DECAFamous 10 5 DECA Ju 13 How will you make this year EPIC? Remember to share all your chapter s activities, evets ad happeigs usig #bedecaepic o social media this year. You ever kow where your photo may be used! #DECAEPIC 9 7 DECA Ju 12 Need more DECA i your classroom? Be sure to read DECA Direct the magazie, delivered four times a year right to your school. #ReadDECADirect 14 3 DECA Ju 12 Wat more DECA? Be sure to o Twitter ad Istagram for the best photos, videos, aoucemets ad more! #DECAFamous i o time! Sig up at Who to follow Refresh View all DECA Collegiate Alec Treds Chage #bedecaepic Promoted All year log, share your DECA selfies, chapter happeigs ad excitig achievemets o Facebook, Twitter ad Istagram usig #bedecaepic. You ever kow whe DECA might use your photo! #DECAELS #DECAMoth #DECAPowerTrip #DECAIEC #DECACRLC #DECANYC #DECASBE #DECASEM #DECAICDC #SummerofDECA FOLLOW DECA INC. Joi all of DECA s social media etworks to get the latest iformatio o DECA s programs as it s aouced. decadirect.org facebook.com/decaic twitter.com/decaic istagram.com/decaic piterest.com/decaic youtube.com/decaic likd.i/decaic 31

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35 EPIC CAMPAIGNS CELEBRATE DECA MONTH IN NOVEMBER MEMBERSHIP Guide your membership efforts by meetig these goals. MORE STUDENTS THAN LAST YEAR ALUMNI Activities must occur durig November 16-23, Submit DECA Idea Challege etries at DEADLINE PROFESSIONALS GLOBAL ENTREPRENEURSHIP WEEK Ear ACHIEVEMENT LEVEL by meetig the requiremets i ay ONE of the categories (studets, alumi ad professioals) of the Membership Campaig ad receive a peat ad certificate. Ear THRIVE LEVEL by meetig the requiremets i ay TWO of the categories of the Membership Campaig ad receive a peat, plaque, flag ad three allocatios to atted the THRIVE ACADEMY at ICDC! IDEA CHALLENGE ENTRIES PROMOTIONAL SUCCESS STORIES OF ALUMNI ENTREPRENEURS Coduct these activities from the begiig of your school year through DECA Moth. SCHOOL OUTREACH ACTIVITIES SUCCESS STORIES OF ALUMNI COMMUNITY SERVICE SCHOOL/COMMUNITY OUTREACH ACTIVITIES COMMUNITY OUTREACH ACTIVITIES Coduct a commuity service activity from the begiig of your school year through DECA Moth. Ear ACHIEVEMENT LEVEL by meetig the requiremets i ay ONE of the three DECA Moth Chapter Campaigs (Global Etrepreeurship Week Campaig, Promotioal Campaig, ad Commuity Service Campaig) ad receive a peat ad certificate. Ear THRIVE LEVEL by meetig the requiremets i ay TWO of the three DECA Moth Chapter Campaigs (Global Etrepreeurship Week Campaig, Promotioal Campaig, ad Commuity Service Campaig) ad receive a peat, plaque, flag ad three allocatios to atted the THRIVE ACADEMY at ICDC! DEADLINE OR MORE COMMUNITY SERVICE ACTIVITIES ADVOCACY OR MORE PARTICIPATION OF YOUR DECA MEMBERS Advocate durig Career ad Techical Educatio Moth i February. FORM OF PUBLICITY OR PROMOTION DEADLINE Meet the requiremets i the Advocacy Campaig durig February ad receive a peat, special plaque from DECA s Cogressioal Advisory Board ad a letter of recogitio set to your school admiistrator ad govermet officials. SCHOOL OUTREACH ACTIVITIES PUBLIC POLICY MAKERS OUTREACH COMMUNITY OUTREACH ACTIVITIES 33

36 Exted learig beyod the classroom by egagig i DECA s educatioal cofereces. Highly-focused learig experieces for studets ad advisors, DECA s educatioal cofereces brig our members ito the larger DECA commuity while providig uique ad specialized learig opportuities. Each coferece coects attedees with corporate professioals to egage members i learig idustry-related treds ad cotet. DECA has the ultimate power trip waitig for you i the #1 city to watch. JOSH SHIPP KEYNOTE SPEAKER Coferece for the North Atlatic, Souther ad Wester Regios KANSAS CITY is a vibrat, creative city that will offer awesome learig experieces. EDDIE SLOWIKOWSKI KEYNOTE SPEAKER LAYMON HICKS KEYNOTE SPEAKER 34

37 INNOVATIONS AND ENTREPRENEURSHIP CONFERENCE #DECAIEC NOVEMBER 20-22, 2015 AUSTIN DECA.ORG/IEC THE NEW YORK EXPERIENCE #DECANYE DECEMBER 2 6 OR 9 13, 2015 NEW YORK DECA.ORG/NYE SPORTS AND ENTERTAINMENT MARKETING CONFERENCE #DECASEM FEBRUARY 3-7, 2016 ORLANDO DECA.ORG/SEM 35

38 EPIC COMPETITION EPIC LEADERSHIP EPIC NETWORKING INTERNATIONAL CAREER DEVELOPMENT CONFERENCE #DECAICDC APRIL 23-26, 2016 NASHVILLE DECA.ORG/ICDC 36

39 DECA SCHOLARSHIP PROGRAM AWARDS $ 300,000 TO MEMBERS DECA s scholarship program provides over $300,000 i scholarships at the Iteratioal Career Developmet Coferece (ICDC) each year. May corporate parters of DECA provide scholarships through the DECA Scholarship Program. DECA Ic. admiisters the program based o guidelies set by the door. DECA scholarships are strictly merit based. Scholarship applicatios are due Jauary 15, Visit scholarships/ to lear more ad apply. EMERGING LEADER HONOR AWARD The DECA Emergig Leader Hoor Award recogizes DECA members for beig academically prepared, commuity orieted, professioally resposible, ad experieced leaders through their participatio i DECA. QUALIFICATIONS To receive the DECA Emergig Leader Hoor Award a studet must: 1. be a DECA member at the local, chartered associatio ad DECA Ic. levels 2. be a seior 3. have a overall cumulative grade poit average of 3.2 for the seve previous semesters (with 4.0 beig equal to a A) 4. complete oe course i ay oe of the followig areas: - Marketig - Busiess Maagemet & Admiistratio - Etrepreeurship - Fiace - Hospitality ad Tourism 5. participate i at least three of the areas listed uder Commuity Orieted, Professioally Resposible ad Experieced Leader PROCEDURES Applicatios must be submitted electroically at After electroic submissio the advisor will receive a with the required sigature page for the applicatio. A applicatio fee of $5.00 ad siged applicatio sigature page must be postmarked to DECA Ic. o later tha Jauary 30, DECA Emergig Leader Hoor Award DECA Ic Associatio Drive Resto, VA A Hoor Award certificate will be mailed directly to the local advisor with suggestios for appropriate presetatio ad recogitio. 37

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41 DECA IDEA CHALLENGE 2015 A featured evet of Global Etrepreeurship Week, the DECA Idea Challege 2015 is a fast-paced experietial learig exercise that dares elemetary through college studets to fid a iovative ew use for a everyday item i just eight days! Competitors form teams, collaborate to geerate a origial ad sustaiable use for the challege item ad 2015 the pitch their ivetio i a creative 3-miute You-Tube video presetatio. The item to be used i the competitio will remai a mystery util revealed by DECA Ic. o November 12, This year, etries will be grouped ito three wiig categories: Collegiate (ages 19 ad above), High School (ages 14 to 18 years) ad Elemetary ad Middle School (ages 6 to 13 years.) Evaluated o igeuity, effective collaboratio ad sustaiability, submissios will be sorted by coutry ad proceed through evaluatio rouds comprised of judges from the respective atio. The DECA Idea Challege Global Wiers will be aouced o Jauary 26, DECA VIDEO CHALLENGES DECA ad several corporate parters have collaborated to offer DECA members opportuities to demostrate the kowledge ad skills leared i the classroom through iovative challeges durig the school year. Each challege has a uique focus ad a specific set of required tasks, but oe commo elemet is that presetatios will be made via YouTube videos. FASHION INSTITUTE OF DESIGN & MERCHANDISING (FIDM) CHALLENGE Traslate a seasoal fashio tred ito a look Forecast a fashio tred for 2016 ad put together a outfit that studets would wear to school depictig this up ad comig tred. The, explai why, based o your research, you believe i this tred forecast. HERFF JONES CHALLENGE Test Promotioal Messages to Buyers Through Various Chaels Participats i the Herff Joes Marketig Results Challege will assist Herff Joes i testig a array of promotioal messages delivered to potetial yearbook buyers through various chaels. After aalysis of buyig patters ad attitudes at their ow schools, teams will create ad implemet marketig campaigs to icrease yearbook awareess ad sales o campus. Whether they opt to employ a sigle campaig with messages delivered through multiple chaels or several differet approaches i order to study ad measure effectiveess, they will coclude the challege by preparig a video which details their methods ad results. These videos will be evaluated by Herff Joes executives to determie fialists. GLOBAL ENTREPRENEURSHIP WEEK November 16 22,

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43 DECA Ic. certifies that has successfully obtaied a passig score o DECA s School-based Eterprises Idividual Certificatio Exam measurig kowledge ad skills i busiess operatios. Date Executive Director, DECA Ic. DECA prepares emergig leaders ad etrepreeurs i marketig, fiace, hospitality ad maagemet. CERTIFY YOUR SCHOOL-BASED ENTERPRISE A school-based eterprise (SBE) is a etrepreeurial operatio i a school settig that provides goods ad/ or services to meet the eeds of the market. SBEs are maaged ad operated by studets as hads-o learig laboratories that itegrate Natioal Curriculum Stadards i Marketig, Fiace, Hospitality or Maagemet. SBEs provide realistic ad practical learig experiece that reiforces classroom istructio. DECA offers SBE certificatio o two levels: chapter level through a writte project ad idividual level through a comprehesive exam. The certificatio program reiforces the itegratio of Natioal Curriculum Stadards ad 21 st cetury employability skills. Stadards covered i both the writte project ad exam iclude retail, marketig ad etrepreeurship cocepts, ad a rage of busiess operatios stadards icludig fiacial aalysis, operatios, marketig-iformatio maagemet, pricig, distributio/chael maagemet, promotio, sellig, ad huma resources maagemet. CHAPTER CERTIFICATION SBEs may ear chapter certificatio at three levels: Gold, Silver or Broze. Gold-level certified SBEs may remai certified at the Gold level for four additioal years by meetig the requiremets for Gold Recertificatio. Broze ad Silver Level SBEs are recogized at the chartered associatio level. Gold Level ad Gold Level Re-certified SBEs may be eligible to participate i the SBE Academy ad Competitio at the 2016 Iteratioal Career Developmet Coferece i Nashville, Te. INDIVIDUAL CERTIFICATION INDIVIDUAL CERTIFICATION OF SCHOOL-BASED ENTERPRISE OPERATIONS DECA members ivolved i their SBE may pursue a Idividual Certificatio through the successful completio of the olie certificatio exam. 100 multiple-choice questios cover the same 10 key busiess operatios stadards also covered i the chapter certificatio project. A miimum score of 70% is required to ear idividual certificatio. The $15 exam fee icludes a exam trascript with istructioal area aalysis. Certified studets receive a certificate of achievemet ad recogitio via decadirect.org. GUIDELINES & RESOURCES Visit for additioal iformatio icludig: Chapter certificatio guidelies Istructioal uits that reiforce the topics covered by the SBE certificatio stadards through learig packets ad PowerPoit presetatios Idividual certificatio exam guidelies ad registratio istructios DECA CONTACT For questios about School-based Eterprise Certificatio, cotact Lori Tra at lori_tra@ deca.org or Geerous support for the DECA School-based Eterprise program provided by 41

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47 DECA EMERGING LEADER SERIES Developig emergig leaders is the core of the DECA experiece. The DECA Emergig Leader Series is our ew take o providig a comprehesive leadership program for our members. Its goal is to empower DECA members to provide effective leadership through goal settig, cosesus buildig ad project implemetatio. Aliged with 21 st Cetury Skills i the areas of critical thikig ad problem solvig, commuicatio, collaboratio ad creativity ad iovatio, DECA s Emergig Leader Series prepares DECA members to be effective leaders i college ad careers. These academies are available at the DECA Iteratioal Career Developmet Coferece. As a emergig leader, you have great potetial to take advatage of all that DECA offers. Now s your time to gai a edge as you lear how you ca take your persoal DECA experiece to the ext level ad IGNITE your passio for DECA. ELEVATE your leadership i DECA by becomig the ultimate DECA chapter leader! Discover your persoal leadership style ad how you ca use that to take your chapter to the ext level. Now s your time to elevate your DECA status from member to chapter leader. As a DECA associatio officer, oe of your mai resposibilities is to EMPOWER the members you serve. Lear how to perform your role as a associatio leader, desig a effective strategic pla ad employ empowerig commuicatios strategies ad methods. As you soo graduate, the sky is the limit for your aspiratios. Lear how to leverage your DECA experiece to your advatage i college, iterviews ad iterships. ASPIRE to get o the fast track to college ad career success. Now it s time to THRIVE with other high performig chapters ad cotiue to develop your toolbox of collaboratio, commuicatios, critical thikig ad creativity skills. Cosult your chartered associatio advisor regardig registratio for each of these programs. 45

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49 BY CHRISTOPHER YOUNG AND SHANE THOMAS DECA INC. STAFF EXCITING EDUCATOR OPPORTUNITIES As a DECA advisor, you ca egage i professioal learig activities that ehace your teachig. DECA offers high-quality professioal developmet workshops, semiars ad resources to improve your performace ad fulfill your cotiuig professioal developmet certificatio requiremets. EDUCATIONAL PRACTICES Trasform your teachig with scholarly iformatio, articles ad white papers. DECA Direct Weekly Delivered directly to your ibox each Tuesday, DECA Direct Weekly iforms chapter advisors of the latest DECA happeigs ad shares articles o classroom ad chapter strategies. Advisor Newsletter + Chapter Packets DECA Isight provides professioal developmet articles to help advisors use compoets of the DECA program i the classroom. DECA Isight is delivered four times a year i chapter packets that iclude other tools such as DECA s busiess parter poster series ad classroom resources. E-LEARNING SUPPORTING EDUCATIONAL INITIATIVES DECA cotiues to be a leader i supportig key educatioal iitiatives through its comprehesive learig program. A classroom compaio, DECA itegrates ito classroom istructio, applies learig, coects to busiess ad promotes competitio. DECA s extesive offerig of programs, ragig from competitive evets to educatioal cofereces to corporate parter challeges ad more, deliver a variety of activities to serve diverse learig styles while also providig multiple assessmet methods. DECA s Comprehesive Learig Program directly supports the Career Clusters iitiative, Natioal Curriculum Stadards, 21st cetury skills ad Commo Core State Stadards. DEMONSTRATING DECA S SUPPORT OF EDUCATIONAL INITIATIVES 1. Alig your program usig Career Clusters. 2. Use crosswalks to documet i lesso plas how the activities support each iitiative. 3. Use DECA s performace idicators, directly from Natioal Curriculum Stadards, as part of the evaluatio criteria whe developig rubrics. 4. Use DECA s trascripts geerated for DECA competitors at the Iteratioal Career Developmet Coferece to demostrate specific mastery of performace idicators ad 21 st cetury skills. 5. Participate i DECA s Professioal Learig Series. DECA Ic. s E-Learig compoet of the Professioal Learig Series cotais free live ad archived webiars, Google+ Hagouts, modules from selected face-to-face learig opportuities ad other educatioal materials. Suited to itegrate ito classroom istructio as supplemets to studet learig, advisors ca receive certificates of achievemet for participatig i various e-learig activities. FACE-TO-FACE LEARNING Trai the Traier Certificatio Course Desiged to trai key leaders of chartered associatios to effectively deliver presetatios ad ew cotet useful to DECA local chapter advisors, certified traiers are equipped to facilitate workshops withi their associatios usig best practices, teacher ad studet learig activities, resource materials ad evaluatio tools. Certified traiers also assist peer associatio with their professioal developmet activities. Cosult DECA Ic. s Certified Traiers Directory to schedule a traiig opportuity with a certified traier ear you. DECA AMPED PROFESSIONAL DEVELOPMENT SCHOLARSHIPS DECA AMPED provides teachers ad DECA advisors the educatio, kowledge ad ispiratio DECA s corporate ad educatio to igite their istructio. Focused parters offer professioal developmet scholarships to advisors for o improvig teachig ad learig, the coferece is packed with use at professioal developmet great ideas ad learig strategies cofereces providig cotiuig for teachers to brig their classroom to life, push their members Applicatios due March 7, educatio credit (CEU) i their field. to excel i DECA s Comprehesive Learig Program, maximize hads-o learig with school-based eterprises ad positio their chapter for success. Cotiuig educatio uits (CEUs) are offered to educators of varyig levels of experiece. DECA New Advisor Academy A highlight of the Iteratioal Career Developmet Coferece, DECA s New Advisor Academy is desiged to help DECA advisors uderstad their various roles as well as how DECA s Comprehesive Learig Program itegrates ito classroom istructio, applies learig, coects to busiess ad promotes competitio. DECA Educatioal Cofereces Professioal developmet activities are provided at educatioal cofereces focusig o helpig teachers itegrate DECA ito classroom istructio, apply learig, coect busiess ad promote competitio. For more iformatio, cotact Michelle Walker, director of educatio, at [email protected] or (703)

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51 COMPETITIVE EVENTS PROGRAM DECA s Competitive Evets Program directly supports our missio of preparig emergig leaders ad etrepreeurs i marketig, fiace, hospitality ad maagemet. As a itegral part of the classroom curriculum, DECA s idustry-validated competitive evets apply learig, coect to busiess ad promote competitio. DECA s competitive evets directly cotribute to every studet beig college ad career ready whe they graduate from high school. DECA s Competitive Evets Program is aliged to Natioal Curriculum Stadards i the career clusters of marketig, busiess maagemet ad admiistratio, fiace ad hospitality ad tourism. The program also strogly supports the developmet of 21 st Cetury Skills ad Commo Core State Stadards. The official guidelies are icluded i this sectio of the DECA Guide. For more iformatio, icludig competitive evets resources, visit 49

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53 COMPETITIVE EVENTS FOR PRINCIPLES OF BUSINESS ADMINISTRATION EVENTS 1. Priciples of Busiess Maagemet ad Admiistratio PBM 2. Priciples of Fiace PFN 3. Priciples of Hospitality ad Tourism PHT 4. Priciples of Marketig PMK TEAM DECISION MAKING EVENTS 1. Busiess Law ad Ethics Team Decisio Makig BLTDM 2. Buyig ad Merchadisig Team Decisio Makig BTDM 3. Fiacial Services Team Decisio Makig FTDM 4. Hospitality Services Team Decisio Makig HTDM 5. Marketig Commuicatios Team Decisio Makig MTDM 6. Sports ad Etertaimet Marketig Team Decisio Makig STDM 7. Travel ad Tourism Team Decisio Makig TTDM INDIVIDUAL SERIES EVENTS 1. Accoutig Applicatios Series ACT 2. Apparel ad Accessories Marketig Series AAM 3. Automotive Services Marketig Series ASM 4. Busiess Fiace Series BFS 5. Busiess Services Marketig Series BSM 6. Food Marketig Series FMS 7. Hotel ad Lodgig Maagemet Series HLM 8. Huma Resources Maagemet Series HRM 9. Marketig Maagemet Series MMS 10. Quick Serve Restaurat Maagemet Series QSRM 11. Restaurat ad Food Service Maagemet Series RFSM 12. Retail Merchadisig Series RMS 13. Sports ad Etertaimet Marketig Series SEM PERSONAL FINANCIAL LITERACY EVENT 1. Persoal Fiacial Literacy PFL Not all chartered associatios offer all evets. Please check with your chartered associatio advisor for evets offered i your chartered associatio. BUSINESS OPERATIONS RESEARCH EVENTS 1. Busiess Services Operatios Research BOR 2. Buyig ad Merchadisig Operatios Research BMOR 3. Fiace Operatios Research FOR 4. Hospitality ad Tourism Operatios Research HTOR 5. Sports ad Etertaimet Marketig Operatios Research SEOR CHAPTER TEAM EVENTS 1. Commuity Service Project CSP 2. Creative Marketig Project CMP 3. Etrepreeurship Promotio Project EPP 4. Fiacial Literacy Promotio Project FLPP 5. Lear ad Ear Project LEP 6. Public Relatios Project PRP ENTREPRENEURSHIP EVENTS 1. Iovatio Pla EIP 2. Start-Up Busiess Pla ESB 3. Idepedet Busiess Pla EIB 4. Iteratioal Busiess Pla IBP 5. Busiess Growth Pla EBG 6. Frachise Busiess Pla EFB MARKETING REPRESENTATIVE EVENTS 1. Advertisig Campaig ADC 2. Fashio Merchadisig Promotio Pla FMP 3. Sports ad Etertaimet Promotio Pla SEPP PROFESSIONAL SELLING AND CONSULTING EVENTS 1. Fiacial Cosultig FCE 2. Hospitality ad Tourism Professioal Sellig HTPS 3. Professioal Sellig PSE ONLINE EVENTS 1. Stock Market Game SMG 2. Virtual Busiess Challege Accoutig (Pilot) VBCAC 3. Virtual Busiess Challege Hotel Maagemet VBCHM 4. Virtual Busiess Challege Persoal Fiace VBCPF 5. Virtual Busiess Challege Restaurat VBCRS 6. Virtual Busiess Challege Retail VBCRT 7. Virtual Busiess Challege Sports VBCSP 51

54 CHOOSING THE RIGHT EVENT DECA s competitive evets program directly supports your skill developmet cotributig to every studet beig college ad career ready upo graduatio from high school. DECA members ca compete i a wide variety of evets. Use this chart to fid your evet. What do you like? HAVING A PREPARED PLAN AND AN OPPORTUNITY TO REHEARSE? ENGAGING IN COMPUTER-BASED SIMULATIONS? What iterests you? What iterests you? EVENT PLANNING AND MANAGEMENT BUSINESS RESEARCH AND STRATEGY Check out DECA s Chapter Team Evets. Check out DECA s Busiess Operatios Research Evets. OWNING OR MANAGING A BUSINESS PROMOTION AND SELLING Check out DECA s Etrepreeurship Evets. Check out DECA s Marketig Represetative Evets or try DECA s Professioal Sellig ad Cosultig Evets. MANAGING A PORTFOLIO OF STOCKS MANAGING YOUR PERSONAL FINANCES MANAGING A RESTAURANT MANAG RETAIL Check out DECA s Stock Market Game. Check out DECA s Virtual Busiess Challege Persoal Fiace. Check out DECA s Virtual Busiess Challege Restaurat. Check ou Virtual Busie Retai 52

55 THE THRILL OF SOLVING A CHALLENGE BY THINKING ON YOUR FEET? Do you like to work INDIVIDUALLY? Do you like to work WITH A PARTNER? Are you a first-year DECA member? Check out DECA s Team Decisio Makig Evets ad fid the evet that best matches your career area. YES NO Check out DECA s Priciples of Busiess Admiistratio Evets ad fid the evet that best matches your career area. Check out DECA s Idividual Series Evets ad fid the evet that best matches your career pathway or try DECA s Persoal Fiacial Literacy Evet. ING A STORE MANAGING A SPORTS FRANCHISE MANAGING A HOTEL MANAGING BUSINESS ACCOUNTS t DECA s ss Challege lig. Check out DECA s Virtual Busiess Challege Sports. Check out DECA s Virtual Busiess Challege Hotel Maagemet. Check out DECA s Virtual Busiess Challege Accoutig Pilot. 53

56 COMPETITIVE EVENT UPDATES FOR Below are highlights of the chages made to DECA s competitive evet program. WRITTEN AND PREPARED EVENTS The followig chages will be made to all writte ad prepared evets (Busiess Operatios Research Evets, Chapter Team Evets, Etrepreeurship Evets, Marketig Represetative Evets, Professioal Sellig ad Cosultig Evets ad Stock Market Game) effective i the school year: For all 30-page writte evets, the executive summary may ow be up to three pages, either sigle or double-spaced. Presetatio times will be 15 miutes, which will iclude the presetatio ad time for judges questios. The guidelies will o loger specify a certai umber of miutes for each compoet. The evaluatio criteria for oral presetatios i the Chapter Team Evets will be derived from project maagemet performace idicators. The evaluatio criteria for oral presetatios i the Etrepreeurship Evets will be derived from etrepreeurship performace idicators. ENTREPRENEURSHIP EVENTS Begiig with the school year, the Busiess Maagemet ad Etrepreeurship Evets category will ow simply be called Etrepreeurship Evets. It will feature the followig chages: 1. Etrepreeurship Iovatio Pla will be the Iovatio Pla ad have ew guidelies that follow a portio of the lea start-up model. Lear about the lea start-up model at 2. Etrepreeurship Participatig Creatig a Idepedet Busiess will be the Start-Up Busiess Pla ad will have ew guidelies that follow the lea start-up model. 3. Etrepreeurship Writte will be the Idepedet Busiess Pla ad have ew guidelies that follow the lea start-up model ad require sigificat fiacial projectios. 4. Etrepreeurship Participatig Frachisig Busiess will be the Frachise Busiess Pla ad have ew guidelies that follow the Small Busiess Admiistratio s busiess pla model. 5. Etrepreeurship-Growig Your Busiess will be the Busiess Growth Pla ad have modificatios to the guidelies. 6. The Iteratioal Busiess Pla will remai the same but the guidelies will be similar to the Idepedet Busiess Pla with a sectio to discuss the coutry where the busiess is to be coducted. NEW ACCOUNTING VBC TRACK FOR PILOT EVENT The Virtual Busiess Challege will feature a pilot competitio based o the ew Virtual Busiess Accoutig simulatio. I the fall qualifyig roud, studets will use foresic accoutig to idetify fraud ad errors i simulated busiesses. Their scores will be based o accurate idetificatio of issues ad speed. I the witer qualifyig roud, studets will use maagerial accoutig techiques to maximize profits. I the fial competitio at ICDC, studets will race to correctly idetify fraud ad accoutig errors as quickly as possible. REVISED PERFORMANCE INDICATOR LISTS Slightly revised ad improved performace idicator lists will be used begiig with the school year. Be sure to dowload the ewest performace idicators at 54

57 COMPETITIVE EVENTS INTEGRATE INTO CLASSROOM INSTRUCTION CAREER CLUSTERS AND PATHWAYS DECA s Competitive Evets Program is aliged with Natioal Curriculum Stadards i the marketig, busiess maagemet ad admiistratio, fiace, ad hospitality ad tourism career clusters. Performace idicators are specific kowledge/skills categorized by istructioal area. They are the basis of the cotet of the cluster exams ad cotet iterviews, case studies ad role-plays. The Busiess Admiistratio Core has twelve istructioal areas with performace idicators. This core is the foudatio for all of DECA s competitive evets. As evets become more specialized, they are associated with a specific career cluster ad the possibly a career pathway. At each level, cotet becomes more specialized. Each career cluster has its ow uique istructioal areas, each with performace idicators. Each pathway has specific performace idicators that represet groups of careers withi a specific career cluster. The cluster wheel o page shows istructioal areas i the Busiess Admiistratio Core, the four career clusters, ad career pathways. Please refer to page 58 for the relatioship betwee specific competitive evets ad the career clusters. GLOSSARY OF TERMS Performace Idicators Specific kowledge ad skills studets are expected to address ad perform durig their competitio. Performace idicators are atioal curriculum stadards which are taught i the classroom. Istructioal Areas Broad areas of cotet kowledge (i.e., promotio, pricig, emotioal itelligece, busiess law) that are comprised of may performace idicators. Busiess Admiistratio Core The Busiess Admiistratio Core is the foudatio for all of DECA s competitive evets. Performace idicators i the Busiess Admiistratio Core are commo to all career areas ad competitive evets. Career Clusters There are sixtee (16) career clusters, each represetig a distict groupig of careers ad idustries based o the kowledge ad skills they require. DECA supports four (4) career clusters: Marketig Busiess Maagemet ad Admiistratio Fiace Hospitality ad Tourism Career Pathways Each career cluster cotais several career pathways, or specialized career areas. For example, the Fiace Career Cluster has career pathways such as Accoutig, Bakig Services, Corporate Fiace, Isurace, ad Securities ad Ivestmets. 55

58 MARKETING Advertisig Campaig Evet (ADC) Apparel ad Accessories Marketig Series Evet (AAM) Automotive Services Marketig Series Evet (ASM) Busiess Services Marketig Series Evet (BSM) Buyig ad Merchadisig Operatios Research Evet (BMOR) Buyig ad Merchadisig Team Decisio Makig Evet (BTDM) Commuity Service Project (CSP) Creative Marketig Project (CMP) Fashio Merchadisig Promotio Pla Evet (FMP) Food Marketig Series Evet (FMS) Lear ad Ear Project (LEP) Marketig Commuicatios Team Decisio Makig Evet (MTDM) Marketig Maagemet Series Evet (MMS) Priciples of Marketig Evet (PMK) Professioal Sellig Evet (PSE) Public Relatios Project (PRP) Retail Merchadisig Series Evet (RMS) Sports ad Etertaimet Marketig Series Evet (SEM) Sports ad Etertaimet Marketig Operatios Research Evet (SEOR) Sports ad Etertaimet Promotio Pla Evet (SEPP) Sports ad Etertaimet Marketig Team Decisio Makig Evet (STDM) Virtual Busiess Challege Retail (VBCRT) Virtual Busiess Challege Sports (VBCSP) Hospitality Services Team Decisio Makig Evet (HTDM) Hospitality ad Tourism Operatios Research Evet (HTOR) Hospitality ad Tourism Professioal Sellig Evet (HTPS) Hotel ad Lodgig Maagemet Series Evet (HLM) Priciples of Hospitality ad Tourism Evet (PHT) Quick Serve Restaurat Maagemet Series Evet (QSRM) Restaurat ad Food Service Maagemet Series Evet (RFSM) Travel ad Tourism Team Decisio Makig Evet (TTDM) Virtual Busiess Challege Hotel Maagemet (VBCHM) Virtual Busiess Challege Restaurat (VBCRS) 56 HOSPITALITY + TOURISM

59 BUSINESS MANAGEMENT + ADMINISTRATION Busiess Law ad Ethics Team Decisio Makig Evet (BLTDM) Busiess Services Operatios Research Evet (BOR) Huma Resources Maagemet Series Evet (HRM) Priciples of Busiess Maagemet ad Admiistratio Evet (PBM) ENTREPRENEURSHIP Busiess Growth Pla Evet (EBG) Etrepreeurship Promotio Project (EPP) Frachise Busiess Pla Evet (EFB) Idepedet Busiess Pla Evet (EIB) Iovatio Pla Evet (EIP) Iteratioal Busiess Pla Evet (IBP) Start-Up Busiess Pla Evet (ESB) Accoutig Applicatios Series Evet (ACT) Busiess Fiace Series Evet (BFS) Fiacial Cosultig Evet (FCE) Fiacial Literacy Promotio Project (FLPP) Fiace Operatios Research Evet (FOR) Fiacial Services Team Decisio Makig Evet (FTDM) Persoal Fiacial Literacy (PFL) Priciples of Fiace Evet (PFN) Stock Market Game (SMG) Virtual Busiess Challege Accoutig Pilot (VBCAC) Virtual Busiess Challege Persoal Fiace (VBCPF) FINANCE 57

60 APPLY LEARNING AND CONNECT TO BUSINESS DECA s competitive evets are idustry-validated, use busiess professioals as evaluators ad closely alig with curret treds i busiess ad idustry. As a result, the scearios i the role-play evets ad objectives of writte evets require DECA members to apply learig i a cotemporary busiess settig, thus promotig rigor ad relevace. PERFORMANCE INDICATORS Performace idicators for Priciples of Busiess Admiistratio cotet iterviews ad exams will be selected from the busiess admiistratio core. Performace idicators for Team Decisio Makig case studies ad exams will be selected from the appropriate career cluster ad the busiess admiistratio core. EVENT BUSINESS ADMIN. CORE CAREER CLUSTER EXAM PATHWAY PRINCIPLES OF BUSINESS ADMINISTRATION EVENTS Priciples of Busiess Admiistratio Priciples of Fiace Priciples of Hospitality ad Tourism Exam Exam Exam Priciples of Marketig Exam TEAM DECISION MAKING EVENTS Busiess Law ad Ethics Busiess Maagemet ad Admiistratio Buyig ad Merchadisig Marketig Fiacial Services Fiace Hospitality Services Hospitality ad Tourism Marketig Commuicatios Marketig Sports ad Etertaimet Marketig Marketig Travel ad Tourism Hospitality ad Tourism INDIVIDUAL SERIES EVENTS Accoutig Applicatios Fiace Accoutig Apparel ad Accessories Marketig Marketig Merchadisig Automotive Services Marketig Marketig Marketig Maagemet Busiess Fiace Fiace Corporate Fiace Busiess Services Marketig Marketig Marketig Maagemet Food Marketig Marketig Marketig Maagemet Hotel ad Lodgig Maagemet Hospitality ad Tourism Lodgig Huma Resources Maagemet Busiess Maagemet ad Admiistratio Huma Resources Maagemet Marketig Maagemet Marketig Marketig Maagemet Quick Serve Restaurat Maagemet Hospitality ad Tourism Restaurat ad Food ad Beverage Service Restaurat ad Food Service Maagemet Hospitality ad Tourism Restaurat ad Food ad Beverage Service Retail Merchadisig Marketig Merchadisig Sports ad Etertaimet Marketig Marketig Marketig Maagemet PERSONAL FINANCIAL LITERACY EVENT Persoal Fiacial Literacy Fiacial Literacy MARKETING REPRESENTATIVE EVENTS Advertisig Campaig Marketig Fashio Merchadisig Promotio Pla Marketig Sports ad Etertaimet Promotio Pla Marketig PROFESSIONAL SELLING AND CONSULTING EVENTS Fiacial Cosultig Fiace Hospitality ad Tourism Professioal Sellig Hospitality ad Tourism Professioal Sellig Marketig 58 Specific performace idicator lists are available at

61 Performace idicators for Idividual Series role-plays will be selected from the appropriate pathway, the appropriate career cluster ad the busiess admiistratio core. Performace idicators for Idividual Series exams will be selected from the appropriate career cluster ad busiess admiistratio core. Performace idicators for the exam ad role-plays used for the Persoal Fiacial Literacy Evet will be selected from the Natioal Stadards i K 12 Persoal Fiace Educatio, created ad maitaied by the Jump$tart Coalitio for Persoal Fiacial Literacy. Performace idicators for the cluster exams used for Marketig Represetative Evets ad Professioal Sellig ad Cosultig Evets will be selected from the appropriate career cluster ad the busiess admiistratio core. JUDGE SCORING Role-play Scorig The judge will become familiar with all of the evet guidelies before startig to evaluate the presetatio. A list of performace idicators specific to the sceario is icluded i the evaluatio. These are distict tasks the participats must accomplish durig the cotet iterview, role-play or case study. The judge will evaluate the participats performace o these tasks ad o several follow-up questios. The judge will complete the Presetatio Evaluatio Form. Writte Evet Scorig The judge will become familiar with all of the evet guidelies before startig to evaluate the writte etry. Pealty poits (see Writte Etry Checklist) will have already bee assessed. The Writte Etry Evaluatio Form follows the outlie show i the sectio etitled Format Guidelies for the Writte Etry, which explais i greater detail what should be discussed/icluded i each sectio. The judge will complete the Writte Etry Evaluatio Form. A maximum score of Exceeds Expectatios i ay category meas that, i the judge s opiio, the iformatio is preseted effectively ad creatively; othig more could be expected of a participat. A Meets Expectatios ratig meas that the iformatio is preseted well. Though there may be a few mior problems or omissios, they are ot sigificat. Creativity, however, is ot show to ay great degree. A Below Expectatios score meas that the iformatio preseted does ot meet miimum stadards of acceptability. A Little/No Value score meas either that some major flaw has bee oted that damages the effectiveess of the iformatio (this may be a major omissio, a serious misstatemet, poor writig or ay other major flaw) or that the iformatio preseted is of o value (does ot address the problem at all). A combied total score of 70 or better o the writte ad presetatio sectios will ear the participat/team DECA s Certificate of Excellece at the iteratioal coferece. EVIDENCE OF STUDENT LEARNING Supportig college ad career readiess, DECA s competitive evets trascripts express each member s performace rated agaist Natioal Curriculum Stadards idetified as essetial kowledge ad skills. DECA trascripts provide evidece of studet learig ad achievemet through their participatio i DECA s Competitive Evets Program at the Iteratioal Career Developmet Coferece. DECA trascripts are a exceptioal tool to provide feedback for both advisors ad members i helpig them assess areas for improvemet i course istructio ad studet learig. The trascripts provide rakig ad performace measures for each istructioal area o the career cluster exam ad feedback for each performace idicator ad/or evaluatio criterio that the judge evaluates. Because of the structure of DECA s competitive evets program, all data is ormalized to provide this feedback ad should be viewed as a sapshot of performace rather tha i terms of fial competitio rakigs. DECA trascripts are yet aother tool i demostratig DECA s commitmet to itegratig DECA ito classroom istructio, applyig learig, coectig to busiess ad promotig competitio. DECA members may wish to use their DECA trascripts as part of their portfolios whe applyig for scholarships, to college or for jobs. Lear more ad order trascripts at 59

62 PROMOTE COMPETITION RECOGNITION AND AWARDS DECA s competitive evets provide recogitio for competitors i a umber of differet areas. The followig list describes the recogitio provided: Certificate of Achievemet: All competitors will receive a Certificate of Achievemet recogizig the achievemet ecessary to qualify to participate i the Iteratioal Career Developmet Coferece. Certificate of Excellece: Competitors scorig a combied total score of 70% or better o the competitive evet compoets will ear a Certificate of Excellece. Mii-Awards: For each evet with career cluster exams, the highest te idividual scores o the career cluster exam will receive a silver-ribbo medallio. For each Priciples of Busiess Admiistratio Evet, Team Decisio Makig Evet, Idividual Series Evet, Persoal Fiacial Literacy Evet, Marketig Represetative Evet ad Professioal Sellig ad Cosultig Evet, participats with top scores i each sectio of the iterview compoet will each receive a silver-ribbo medallio. I all evets, the top two overall scores i each sectio will be cosidered fialists ad receive blue-ribbo medallios. Grad Awards: The top te fialists will be called to the stage with first, secod ad third places receivig trophies ad all te receivig red-white-blue ribboed medallios. Cash Awards: All competitive evet first place wiers will receive a miimum of $100. Several evets provide larger awards based o compay sposorship. SPONSORED EVENTS DECA gratefully ackowledges the competitive evets sposorship of these geerous corporatios ad orgaizatios. Uless otherwise oted, each sposorig orgaizatio provides the followig awards for iteratioal competitors: 1 st Place $ 1,000 2 d Place $ rd Place $ th 10 th Place $ 100 each ACCOUNTING APPLICATIONS SERIES SPONSORED BY COMMUNITY SERVICE PROJECT SPONSORED BY MDA will coduct a local media ad commuity recogitio program for the 1 st, 2 d ad 3 rd Place teams. APPAREL AND ACCESSORIES MARKETING SERIES SPONSORED BY FRANCHISE BUSINESS PLAN SPONSORED BY AUTOMOTIVE SERVICES MARKETING SERIES SPONSORED BY FASHION MERCHANDISING PROMOTION PLAN EVENT SPONSORED BY 60

63 HOSPITALITY SERVICES TEAM DECISION MAKING EVENT SPONSORED BY RETAIL MERCHANDISING SERIES SPONSORED BY HOTEL AND LODGING SERIES SPONSORED BY SPORTS AND ENTERTAINMENT MARKETING TEAM DECISION MAKING EVENT SPONSORED BY PERSONAL FINANCIAL LITERACY EVENT SPONSORED BY PRINCIPLES OF BUSINESS MANAGEMENT AND ADMINISTRATION SPONSORED BY PRINCIPLES OF MARKETING SPONSORED BY VIRTUAL BUSINESS CHALLENGE EVENTS ACCOUNTING, PERSONAL FINANCE, RESTAURANT, RETAIL, SPORTS SPONSORED BY AWARDS: 1 st Place: $1,000 per team 2 d Place: $500 per team 3 rd Place: $250 per team HOTEL CHALLENGE SPONSORED BY AWARDS: 1 st Place: $6,000 per team 2 d Place: $3,000 per team 3 rd Place: $1,500 per team 4 th Place: $900 per team 61

64 ICDC QUALIFICATIONS AND DRESS CODE QUALIFICATIONS FOR ENTERING INTERNATIONAL CONFERENCE COMPETITIVE EVENTS 1. All participats must be active members of DECA with the curret year s dues o file with DECA Ic. prior to March 1 of the curret school year. 2. All participats ad writte etries must be approved ad authorized for eterig competitio by their chartered associatio through official competitive evets registratio forms. 3. All participats ad writte etries must meet the specificatios set forth for each activity. 4. All participats must have participated i chartered associatio, district ad/or local competitio, or qualified through olie competitio. 5. All etry forms ad creative etries must be submitted by the chartered associatio advisor or desigee accordig to aouced deadlies. 6. A participat may eter oly oe of the competitive evets with a participatory compoet durig DECA s iteratioal coferece. 7. No additios or substitutios may be registered for competitio after the deadlie set forth by DECA Ic. 8. A writte etry may ot be etered i more tha oe iteratioal coferece competitive evet durig a give year. 9. Oce a writte etry is etered i iteratioal coferece competitio, the idetical cotet material may ot be etered i iteratioal coferece competitio agai. 10. All participats must atted the briefig sessios scheduled for their competitive evet durig the iteratioal coferece. 11. Participats are required to follow the official DECA dress code outlied o this page. 12. All writte etries must iclude a siged copy of DECA s Writte Evet Statemet of Assuraces ad Academic Itegrity (page 73). 13. Participats must brig a photo ID to all evet briefigs, testig sessios ad presetatios. If a photo ID is ot available, a advisor must verify the participat s idetity. ICDC DRESS CODE Professioal appearace is a importat aspect of the overall preparatio of DECA members for the busiess world. To that ed, DECA supports a dress code for its career-based fuctios that exemplifies the highest stadards of professioalism while beig o-discrimiatory betwee males ad females. DECA s board of directors has developed the followig official dress stadards for the Iteratioal Career Developmet Coferece. Studets, advisors ad chaperoes must follow the dress code. Competitors must wear a official DECA blazer durig iteractio with the judges. While official DECA blazers are ot required durig briefig ad testig, professioal busiess dress is required. Professioal dress should also be wor to all coferece sessios icludig workshops ad special meal fuctios such as lucheos. For a more polished, professioal appearace, it is recommeded that attedees wear appropriate hosiery/socks. A official DECA blazer is required to receive recogitio/a award o stage. WHEN APPEARING BEFORE JUDGES FEMALES: Official DECA blazer with dress skirt or dress slacks ad a dress blouse or official blazer with a dress; dress shoes MALES: Official DECA blazer with dress slacks, collared dress shirt ad ecktie; dress shoes ad dress socks DECA GENERAL SESSIONS, MEAL FUNCTIONS FEMALES: Busiess suit or blazer with dress blouse ad dress skirt or dress slacks or busiess dress; dress shoes MALES: Busiess suit or sport coat with dress slacks, collared dress shirt ad ecktie; dress shoes ad dress socks EVENT BRIEFING, MANUAL REGISTRATION AND TESTING, LEADERSHIP ACADEMIES/INSTITUTES FEMALES: Dress blouse or dress sweater with dress skirt or dress slacks (blazer optioal) or busiess dress; dress shoes MALES: Collared dress shirt ad ecktie with dress slacks (blazer optioal); dress shoes ad dress socks DECA BUSINESS CASUAL Casual slacks (e.g., Dockers), blouse or shirt, socks ad casual shoes. Jeas, t-shirts ad athletic shoes are ot icluded i busiess casual attire. UNACCEPTABLE DURING DECA ACTIVITIES Ski-tight or revealig clothig Midriff-barig clothig Swimwear Leggigs or graphic desiged hosiery/tights Athletic clothig Clothig with pritig that is suggestive, obscee or promotes illegal substaces Whe judgig adherece to the dress code, DECA asks that advisors, teachers ad chaperoes use observatio as the tool for assessig compliace. DECA does ot support or codoe the touchig of studets or their clothig as a meas of determiig whether or ot a studet is followig the dress code guidelies. 62

65 PRINCIPLES OF BUSINESS ADMINISTRATION EVENTS 2016 Priciples of Busiess Maagemet ad Admiistratio Sposored by AT&T Aspire Priciples of Fiace Priciples of Hospitality ad Tourism Priciples of Marketig Sposored by Natioal Apartmet Associatio Educatio Istitute PRINCIPLES OF BUSINESS ADMINISTRATION DECA s Priciples of Busiess Admiistratio Evets measure the studet s proficiecy i those kowledge ad skills idetified by career practitioers as commo academic ad techical cotet across marketig, fiace, hospitality, ad busiess maagemet ad admiistratio. The Priciples of Busiess Admiistratio Evets are desiged for first-year DECA members who are erolled i itroductorylevel priciples of marketig/busiess courses. Advaced studets with multiple course credits i this area are better served i more advaced competitive evets. Studets who were previously members of DECA are ot eligible for these evets. KNOWLEDGE AND SKILLS DEVELOPED Participats will demostrate kowledge ad skills described by selected busiess admiistratio core performace idicators which are aliged with Natioal Curriculum Stadards ad idustry-validated. Complete lists of performace idicators are available at Participats i these competitive evets are ot iformed i advace of the performace idicators to be evaluated. Participats will also develop may 21 st cetury skills, i the followig categories, desired by today s employers: Commuicatio ad Collaboratio Creativity ad Iovatio Critical Thikig ad Problem Solvig Flexibility ad Adaptability Iformatio Literacy Iitiative ad Self-directio Leadership ad Resposibility Productivity ad Accoutability Social ad Cross-cultural Skills A crosswalk is available at that shows which 21 st cetury skills are developed by participatig i each competitive evet. May Commo Core Stadards for Mathematics ad Eglish Laguage Arts & Literacy are supported by participatio i DECA s competitive evets. Crosswalks are available at that show which commo core stadards are supported by participatig i each competitive evet. DEFINITIONS The followig defiitios are used to determie the activities ad careers that are icluded i each of the Priciples of Busiess Admiistratio Evets. Priciples of Busiess Maagemet ad Admiistratio: The cotet iterviews will use laguage associated with careers i Admiistrative Services, Busiess Iformatio Maagemet, Geeral Maagemet, Huma Resources Maagemet, ad Operatios Maagemet. Priciples of Fiace: The cotet iterviews will use laguage associated with careers i Accoutig, Bakig Services, Busiess Fiace, Isurace ad Securities, ad Ivestmets. Priciples of Hospitality ad Tourism: The cotet iterviews will use laguage associated with careers i Hotels, Restaurats, ad Tourism ad Travel. Priciples of Marketig: The cotet iterviews will use laguage associated with careers i Marketig Commuicatios, Marketig Maagemet, Marketig Research, Merchadisig ad Professioal Sellig. (Cotiued o ext page) 63

66 PBM/PFN/PHT/PMK PARTICIPANT BUSINESS ADMIN CORE 1 CONTENT INTERVIEW PREP TIME INTERVIEW TIME EVENT OVERVIEW Priciples of Busiess Admiistratio Evets cosist of two major parts: a busiess admiistratio core exam ad a cotet iterview with a busiess executive. A secod cotet iterview will be give to fialists. The busiess admiistratio core exam items ad the cotet iterview situatios are selected from a list of performace idicators idetified i the Natioal Curriculum Stadards for Busiess Admiistratio developed by MBAResearch for the Career Clusters Framework ad validated by idustry represetatives. The participat will be give a 100-questio, multiple-choice, busiess admiistratio core exam. The participat will be give a writte assigmet to review. I the cotet iterview the studet is asked to explai or demostrate mastery of a selected group of performace idicators i a iterview with a idustry represetative. I the cotet iterview portio of the evet, participats must accomplish a task by traslatig what they have leared ito effective, efficiet ad spotaeous actio. A list of four performace idicators specific to the assigmet is icluded i the participat s istructios. These are distict tasks the participat must accomplish durig the iterview. The judge will evaluate the participat s performace o these tasks ad o follow-up questios. Participats will have 10 miutes to review the assigmet ad to develop a professioal approach to the iterview. Participats may use otes made durig the preparatio time durig the iterview. Up to 10 miutes are the allowed for the participat to iteract with a judge ad explai the desigated cocepts. The judge is a qualified busiess executive. Followig the iterview, the judge evaluates the participat s resposes ad records the results o a evaluatio form developed especially for each cotet iterview evet. Participats may ot brig prited referece materials, visual aids, etc., to the competitive evet. Participats may use a four-fuctio calculator durig the exam ad preparatio period. Scietific/graphig calculators, cell phoes/smartphoes, ipods/mp3 players, ipads/tablets may ot be used. Materials appropriate for the situatio may be haded to or left with the judge. Materials haded to the judge must be created usig materials provided durig the desigated preparatio period. If ay of these rules are violated, the adult assistat must be otified by the judge. The maximum score for the evaluatio is 100 poits. The presetatio will be weighed at twice (2 times) the value of the exam score. The exam score carries forward ito the fial roud of competitio. PRESENTATION JUDGING Participats will be evaluated accordig to the Evaluatio Form associated with the cotet iterview. The participat will have a 10-miute preparatio period ad may make otes to use durig the iterview. After itroductios, the judge will begi the 10-miute iterview. Followig the participat s explaatio of the desigated cocepts, the judge will ask the questios related to the iterview that are provided i the evet. These questios will cause the studet to thik ad respod beyod the performace idicators provided. Close the iterview by thakig the participat for his/her work. The complete the Evaluatio Form, makig sure to record a score for all categories. The maximum score for the evaluatio is 100 poits. 64

67 TEAM DECISION MAKING EVENTS 2016 Busiess Law ad Ethics Team Decisio Makig Evet Buyig ad Merchadisig Team Decisio Makig Evet Fiacial Services Team Decisio Makig Evet Hospitality Services Team Decisio Makig Evet Sposored by Marriott Iteratioal, Ic. Marketig Commuicatios Team Decisio Makig Evet Sports ad Etertaimet Marketig Team Decisio Makig Evet Sposored by Northwood Uiversity Travel ad Tourism Team Decisio Makig Evet The Team Decisio Makig Evets provide a opportuity for participats to aalyze oe or a combiatio of elemets essetial to the effective operatio of a busiess i the specific career area. The busiess situatio to be aalyzed will be preseted as a case study. TEAM DECISION MAKING EVENTS The guidelies for each of the Team Decisio Makig Evets have bee cosolidated to facilitate coordiatio of the participat activities i each career category. This meas the guidelies will be exactly the same for each career category. However, each career category s case problem will be career specific ad will be differet ad distict from the case studies of the other career categories. KNOWLEDGE AND SKILLS DEVELOPED Participats will demostrate kowledge ad skills described by selected busiess admiistratio core ad career cluster performace idicators which are aliged with Natioal Curriculum Stadards ad idustry-validated. Complete lists of performace idicators are available at Participats i these competitive evets are ot iformed i advace of the performace idicators to be evaluated. Participats will also develop may 21 st cetury skills, i the followig categories, desired by today s employers: Commuicatio ad Collaboratio Creativity ad Iovatio Critical Thikig ad Problem Solvig Flexibility ad Adaptability Iformatio Literacy Iitiative ad Self-directio Leadership ad Resposibility Productivity ad Accoutability Social ad Cross-cultural Skills A crosswalk is available at that shows which 21 st cetury skills are developed by participatig i each competitive evet. May Commo Core Stadards for Mathematics ad Eglish Laguage Arts & Literacy are supported by participatio i DECA s competitive evets. Crosswalks are available at that show which commo core stadards are supported by participatig i each competitive evet. DEFINITIONS The followig defiitios are used to determie the activities ad careers that are icluded i each of the Team Decisio Makig Evets. BUSINESS LAW AND ETHICS: For the purposes of this evet, busiess law is U.S. law ad will iclude cotracts, product liability, employmet ad types of busiess owership. The ethics compoet ivolves evaluatig competig social values that may reasoably be argued from either side. BUYING AND MERCHANDISING: Employees i buyig ad merchadisig positios get the product ito the hads of the customer. This process icludes forecastig, plaig, buyig, displayig, sellig ad providig customer service. FINANCIAL SERVICES: Fiacial services refer to services offered i the fiace idustry by fiacial istitutios. Cocepts iclude uderstadig the source ad purpose of fiacial statemets, the impact of maagemet decisios o statemets, ad the aalysis ad iterpretatio of data for plaig purposes. (Cotiued o ext page) 65

68 BLTDM/BTDM/FTDM/HTDM/MTDM/STDM/TTDM 2016 HOSPITALITY SERVICES: Hospitality services iclude marketig ad maagemet fuc tios ad tasks that ca be applied i hotels, motels, lodgig services, related covetio services, ad related food ad beverage services. MARKETING COMMUNICATIONS: Marketig commuicatios are marketig fuctios ad tasks that iform, remid, ad/ or persuade a target market of ideas, experieces, goods/services, ad/or images. SPORTS AND ENTERTAINMENT MARKETING: Sports ad etertaimet marketig icludes marketig fuctios ad tasks that ca be applied i amateur or professioal sports or sportig evets, etertaimet or etertai met evets, sellig or retig of supplies ad equipmet (other tha vehicles) used for recreatioal or sportig purposes, products ad services related to hobbies or cultural evets, or busiesses primarily egaged i satisfyig the desire to make productive or ejoyable use of leisure time. TRAVEL AND TOURISM: Travel ad tourism icludes marketig ad maagemet fuc tios ad tasks that ca be applied i eterprises egaged i passeger trasportatio, travel service, attractig ad servig the travelig public, arragig tours or actig as idepedet ticket agecies, ad other services icidetal to the travel or tourism idustry. 2 PARTICIPANTS CLUSTER 1 CASE STUDY PREP TIME PRESENTATION TIME EVENT OVERVIEW Each team must be composed of two members of the DECA chapter. Each team member will be give a 100-questio, multiple-choice, cluster exam. The scores will be averaged to produce a sigle team score. Team members will be give a decisio-makig case study situatio ivolvig a problem i a busiess i the career area. Teams qualifyig for a fial roud will participate i a secod case study situatio. A list of seve performace idicators specific to the sceario is icluded i the participats istructios. These are distict tasks the participats must accomplish durig the role-play. The judge will evaluate the participats role-play performace o these tasks ad o several follow-up questios. Each team will have 30 miutes to study the situatio ad orgaize their aalysis usig a team decisio makig format. Durig the preparatio period, teams may cosult oly with oe aother about the situatio. Participats may use otes made durig the preparatio time durig the presetatio. Participat teams will meet with the judge for a 15-miute presetatio. The judge is a qualified busiess executive. The team will sped ot more tha 10 miutes, at the begiig of the iterview, describig the team s aalysis of the situatio give. Both members of the team must participate i the presetatio. The judge will sped the remaiig 5 miutes questioig the participats. Each participat must respod to at least oe questio posed by the judge. Participats may ot brig prited referece materials, audio or visual aids, etc., to the competitive evet. Participats may use a four-fuctio calculator durig the exam ad preparatio period. Scietific/graphig calculators, cell phoes/ smartphoes, ipods/mp3 players, ipads/tablets may ot be used. Materials appropriate for the situatio may be haded to or left with the judge. Materials haded to the judge must be created usig materials provided durig the desigated preparatio period. If ay of these rules are violated, the adult assistat must be otified by the judge. The maximum score for the evaluatio is 100 poits. The presetatio will be weighted at twice (2 times) the value of the exam scores. The exam score carries forward ito the fial roud of competitio. PRESENTATION JUDGING Participats will be evaluated accordig to the Evaluatio Form associated with the cotet iterview. Participats will have a 30-miute preparatio period ad may make otes to use durig the iterview. Durig the first 10 miutes of the presetatio (after itroductios), the team will preset their aalysis, their decisios ad the ratioale behid the decisios. Allow the teams to complete this portio without iterruptio, uless you are asked to respod. Durig the ext 5 miutes, you may ask questios of the team to determie their uderstadig of the situatio preseted. Each member of each team should respod to at least oe questio. To esure fairess, you must ask each team the same questios. After askig the stadard questios, you may ask questios for clarificatio specific to the curret team. After the questioig period, close the iterview by thakig the team for their work. The complete the Evaluatio Form, makig sure to record a score for all categories. The maximum score for the evaluatio is 100 poits. 66

69 INDIVIDUAL SERIES EVENTS 2016 Accoutig Applicatios Series Sposored by America Istitute of CPAs Apparel ad Accessories Marketig Series Sposored by Me s Wearhouse Automotive Services Marketig Series Sposored by Natioal Automotive Parts Associatio Busiess Fiace Series Busiess Services Marketig Series Food Marketig Series Hotel ad Lodgig Maagemet Series Sposored by Temple Uiversity School of Tourism ad Hospitality Maagemet Huma Resources Maagemet Series Marketig Maagemet Series Quick Serve Restaurat Maagemet Series Restaurat ad Food Service Maagemet Series Retail Merchadisig Series Sposored by Gordmas Sports ad Etertaimet Marketig Series SERIES EVENTS DECA s Idividual Series Evets effectively measure studets proficiecy i the kowledge ad skills idetified by occupatioal practitioers as essetial to success i a give career. Participats receive recogitio for achievemet i each evet ad i the series as a whole. The guidelies for each of the Idividual Series Evets have bee cosolidated to facilitate coordiatio of participat activities i each career category. This meas the guidelies are exactly the same for each career category. However, each career category s role-play will be career specific ad will be differet ad distict from the role-plays of the other career categories. Each area will be treated separately as a competitive evet; however, oly oe copy of the guidelies is icluded. KNOWLEDGE AND SKILLS DEVELOPED Participats will demostrate kowledge ad skills described by the busiess admiistratio core, the appropriate career cluster core, ad the appropriate career pathway performace idicators which are aliged with Natioal Curriculum Stadards ad idustry-validated. Complete lists of performace idicators are available at Participats i these competitive evets are ot iformed i advace of the performace idicators to be evaluated. Participats will also develop may 21 st cetury skills, i the followig categories, desired by today s employers: Commuicatio ad Collaboratio Creativity ad Iovatio Critical Thikig ad Problem Solvig Flexibility ad Adaptability Iformatio Literacy Iitiative ad Self-directio Leadership ad Resposibility Productivity ad Accoutability Social ad Cross-cultural Skills A crosswalk is available at that shows which 21 st cetury skills are developed by participatig i each competitive evet. May Commo Core Stadards for Mathematics ad Eglish Laguage Arts & Literacy are supported by participatio i DECA s competitive evets. Crosswalks are available at that show which commo core stadards are supported by participatig i each competitive evet. DEFINITIONS The followig defiitios are used to determie the activities ad careers that are icluded i each of the Idividual Series Evets. ACCOUNTING APPLICATIONS: (ACCOUNTING PATHWAY) The studet is give a descriptio of a specific situatio that measures skills, kowledge ad attitudes i accoutig applicatios. Studets will be challeged to perform maage- (Cotiued o ext page) 67

70 ACT, AAM, ASM, BFS, BSM, FMS, HLM, HRM, MMS, QSRM, RFSM, RMS, SEM 2016 met fuctios ad tasks focusig o the applicatio of fiacial data to busiess plaig, icludig collectio ad orgaizatio of data, developmet ad use of reports, ad aalysis of data to make busiess decisios. Cocepts iclude uderstadig the source ad purpose of fiacial statemets, the impact of maagemet decisios o statemets, ad the aalysis ad iterpretatio of data for plaig purposes. Roles i these evets are those of supervisors, maagers or etrepreeurs. APPAREL AND ACCESSORIES MARKETING: (MERCHANDISING PATHWAY) The studet is give a descriptio of a specific situatio that measures skills, kowledge ad attitudes i apparel ad accessories marketig or marketig maagemet. Studets will be challeged to perform marketig ad maagemet fuctios ad tasks i retail establishmets, wholesale establishmets ad/or maufacturig firms primarily egaged i the marketig of clothig ad related articles for persoal wear ad adormet. Roles i these evets are those of customers, employees, supervisors ad maagers. AUTOMOTIVE SERVICES MARKETING: (MARKETING MANAGEMENT PATHWAY) The studet is give a descriptio of a specific situatio that measures skills, kowledge ad attitudes i automotive services marketig. Studets will be challeged to perform marketig ad maagemet fuctios ad tasks related to auto dealers, service statios ad related busiesses or auto parts stores. Roles i these evets are those of customers, employees, supervisors, maagers ad etrepreeurs. BUSINESS FINANCE: (CORPORATE FINANCE PATHWAY) The studet is give a descriptio of a specific situatio that measures skills, kowledge ad attitudes i busiess fiace. Studets will be challeged to perform maagemet fuctios ad tasks focusig o high-level fiacial ad busiess plaig, icludig collectio ad orgaizatio of data, developmet ad use of reports, ad aalysis of data to make busiess decisios. Cocepts iclude uderstadig the source ad purpose of fiacial statemets, the impact of maagemet decisios o statemets, ad the aalysis ad iterpretatio of data for corporate plaig purposes. Roles i these evets are those of supervisors, maagers, fiacial experts or etrepreeurs. BUSINESS SERVICES MARKETING: (MARKETING MANAGEMENT PATHWAY) The studet is give a descriptio of a specific situatio that measures skills, kowledge ad attitudes i busiess services marketig. Studets will be challeged to perform marketig fuctios ad tasks ivolved i providig services to busiesses o a fee or cotract basis or providig services to cosumers. Roles i these evets are those of customers, employees, supervisors, maagers ad etrepreeurs. FOOD MARKETING: (MARKETING MANAGEMENT PATHWAY) The studet is give a descriptio of a specific situatio that measures skills, kowledge ad attitudes i food marketig or marketig maagemet. Studets will be challeged to perform marketig ad maagemet fuctios ad tasks i retail establishmets, wholesale establishmets ad maufacturig firms resultig i the sale of food. Roles i these evets are those of customers, employees, supervisors ad maagers. HOTEL AND LODGING MANAGEMENT: (LODGING PATHWAY) The studet is give a descriptio of a specific situatio that measures skills, kowledge ad attitudes i hotel ad lodgig marketig or marketig maagemet. Studets will be challeged to perform marketig ad maagemet fuctios ad tasks i hotels, motels, lodgig services, covetio services, ad food ad beverage services. Roles i these evets are those of customers, employees, supervisors ad maagers. HUMAN RESOURCES MANAGEMENT: (HUMAN RESOURCES MANAGEMENT PATHWAY) The studet is give a descriptio of a specific situatio that measures skills, kowledge ad attitudes i huma resources maagemet. Studets will be challeged to perform maagemet fuctios ad tasks focusig o staffig, recruitmet, selectio, traiig, performace appraisal, compesatio ad safety traiig. Roles i these evets are those of supervisors, maagers, huma resource experts or etrepreeurs. MARKETING MANAGEMENT: (MARKETING MANAGEMENT PATHWAY) The studet is give a descriptio of a specific situatio that measures skills, kowledge ad attitudes i marketig maagemet. Studets will be challeged to perform marketig ad maagemet fuctios ad tasks that ca be applied broadly i a o-retail marketig eviromet. Roles i these evets are those of cliets, employees, supervisors, maagers ad etrepreeurs. QUICK SERVE RESTAURANT MANAGEMENT: (RESTAURANTS AND FOOD AND BEVERAGE SERVICES PATHWAY) The studet is give a descriptio of a specific situatio that measures skills, kowledge ad attitudes i quick-service restaurat maagemet. Studets will be challeged to perform marketig ad maagemet fuctios ad tasks i retail establishmets, wholesale establishmets ad maufacturig firms primarily egaged i the quick-serve restaurat idustry. Roles i these evets are those of customers, employees, supervisors, maagers ad etrepreeurs. RESTAURANT AND FOOD SERVICE MANAGEMENT: (RESTAURANTS AND FOOD AND BEVERAGE SERVICES PATH- WAY) The studet is give a descriptio of a specific situatio that measures skills, kowledge ad attitudes i restaurat ad food service maagemet. Studets will be challeged to perform marketig ad maagemet fuctios ad tasks i a full-service restaurat or a food-service busiess. Roles i these evets are those of supervisors, maagers ad etrepreeurs. RETAIL MERCHANDISING: (MERCHANDISING PATHWAY) The studet is give a descriptio of a specific situatio that measures skills, kowledge ad attitudes i retail merchadisig maagemet. Studets will be challeged to perform 68

71 ACT, AAM, ASM, BFS, BSM, FMS, HLM, HRM, MMS, QSRM, RFSM, RMS, SEM 2016 marketig ad maagemet fuctios ad tasks that ca be applied i ay retail establishmet. Roles i these evets are those of customers, employees, supervisors ad maagers. SPORTS AND ENTERTAINMENT MARKETING: (MARKETING MANAGEMENT PATHWAY) The studet is give a descriptio of a specific situatio that measures skills, kowledge ad attitudes i sports ad etertaimet marketig. Studets will be challeged to perform marketig ad maagemet fuctios ad tasks related to amateur or professioal sports or sportig evets, etertaimet or etertaimet evets, sellig or retig of supplies ad equipmet (other tha vehicles) used for recreatioal or sportig purposes, products ad services related to hobbies or cultural evets, or busiesses primarily egaged i satisfyig the desire to make productive or ejoyable use of leisure time. Roles i these evets are those of supervisors ad maagers. 1 PARTICIPANT CLUSTER 2 ROLE-PLAYS PREP TIME PRESENTATION TIME EVENT OVERVIEW A idividual series evet cosists of two major parts: a writte cluster exam ad two prelimiary role-playig evets. A third role-play activity will be give to fialists. The participat will be give a 100-questio, multiple-choice, cluster exam. The participat will be give a writte sceario to review. It may idicate a product or service to sell; a merchadisig decisio; a situatio ivolvig commuicatios, huma relatios, ecoomics or professioal developmet; or a busiess maagemet cosideratio. The evet descriptio will iform the participat of the role he/she will play ad the role the judge will play. I the role-playig portio of the evet, participats must accomplish a task by traslatig what they have leared ito effective, efficiet ad spotaeous actio. A list of five performace idicators specific to the sceario is icluded i the participat s istructios. These are distict tasks the participat must accomplish durig the role-play. The judge will evaluate the participat s role-play performace o these tasks ad o several follow-up questios. Participats will have 10 miutes to review the situatio ad to develop a professioal approach to solvig the problem. Participats may use otes made durig the preparatio time durig the presetatio. Up to 10 miutes are the allowed for the participat to iteract with a judge ad demostrate how he/she would solve the situatio or problem. The judge is a qualified busiess executive playig the role of a secod party i the situatio. Followig the role-play, the judge evaluates the participat s resposes ad records the results o a evaluatio form developed especially for each role-play evet. Participats may ot brig prited referece materials, visual aids, etc., to the competitive evet. Participats may use a four-fuctio calculator durig the exam ad preparatio period. Scietific/graphig calculators, cell phoes/smartphoes, ipods/mp3 players, ipads/tablets may ot be used. Materials appropriate for the situatio may be haded to or left with the judge. Materials haded to the judge must be created usig materials provided durig the desigated preparatio period. If ay of these rules are violated, the adult assistat must be otified by the judge. The maximum score for the evaluatio is 100 poits. The cluster exam ad each role-play presetatio will be valued at oe-third ( 1 /3) of the total score. The fial presetatio will be weighted at twice (2 times) the value of the exam score. The exam score carries forward ito the fial roud of competitio. SERIES EVENTS PRESENTATION JUDGING Participats will be evaluated accordig to the Evaluatio Form associated with the cotet iterview. The participat will have a 10-miute preparatio period ad may make otes to use durig the role-play. After itroductios, the judge will begi the 10-miute role-play. Followig the participat s explaatio of the solutio to the role-play, the judge will ask the questios related to the sceario that are provided i the evet. These questios will cause the studet to thik ad respod beyod the performace idicators provided. Close the role-play by thakig the participat for his/her work. The complete the Evaluatio Form, makig sure to record a score for all categories. The maximum score for the evaluatio is 100 poits. 69

72 PERSONAL FINANCIAL LITERACY EVENT 2016 Sposored by FINANCE DECA s Persoal Fiacial Literacy Evet measures the persoal fiace kowledge ad skills that K 12 studets should possess. The Persoal Fiacial Literacy Evet is desiged to measure the studet s ability to apply reliable iformatio ad systematic decisio makig to persoal fiacial decisios. The Persoal Fiacial Literacy Evet is desiged for DECA members who are erolled i persoal fiace ad fiacial literacy courses. KNOWLEDGE AND SKILLS DEVELOPED Participats will demostrate kowledge ad skills described by the Natioal Stadards i K 12 Persoal Fiace Educatio which were created ad are maitaied by the Jump$tart Coalitio for Persoal Fiacial Literacy. Broadly, studets will be assessed o their kowledge of areas such as: Spedig ad Savig Ivestig Credit ad Debt Risk ad Isurace Employmet ad Icome Fiacial Decisio Makig Complete lists of performace idicators are available at Participats i these competitive evets are ot iformed i advace of the performace idicators to be evaluated. Participats will also develop may 21 st cetury skills, i the followig categories, desired by today s employers: Commuicatio ad Collaboratio Creativity ad Iovatio Critical Thikig ad Problem Solvig Flexibility ad Adaptability Iformatio Literacy Iitiative ad Self-directio Leadership ad Resposibility Media Literacy Productivity ad Accoutability Social ad Cross-cultural Skills A crosswalk is available at that shows which 21 st cetury skills are developed by participatig i each competitive evet. May Commo Core Stadards for Mathematics ad Eglish Laguage Arts & Literacy are supported by participatio i DECA s competitive evets. Crosswalks are available at that show which commo core stadards are supported by participatig i each competitive evet. DEFINITIONS May orgaizatios have defied persoal fiace ad fiacial literacy. The followig, a distillatio of the views of several sources, are the defiitios uderlyig the Natioal Stadards: Persoal fiace describes the priciples ad methods that idividuals use to acquire ad maage icome ad assets. Fiacial literacy is the ability to use kowledge ad skills to maage oe s fiacial resources effectively for lifetime fiacial security. 1 PARTICIPANT FINANCIAL LITERACY 1 ROLE-PLAY PREP TIME INTERVIEW TIME EVENT OVERVIEW The Persoal Fiacial Literacy Evet cosists of two major parts: a fiacial literacy exam ad a role-play sceario with a busiess executive. A secod role-play sceario will be give to fialists. The fiacial literacy exam items ad the cotet iterview situatios are selected from a list of performace idicators idetified i the Natioal Stadards i K 12 70

73 PFL 2016 Persoal Fiace Educatio which were created ad are maitaied by the Jump$tart Coalitio for Persoal Fiacial Literacy. The participat will be give a 100-questio, multiple-choice, fiacial literacy exam. The participat will be give a writte assigmet to review. I the role-play sceario the studet is asked to explai or demostrate mastery of a selected group of performace idicators i a iterview with a idustry represetative. I the role-play portio of the evet, participats must accomplish a task by traslatig what they have leared ito effective, efficiet ad spotaeous actio. A list of three performace idicators specific to the assigmet is icluded i the participat s istructios. These are distict tasks the participat must accomplish durig the iterview. The judge will evaluate the participat s performace o these tasks ad o follow-up questios. Participats will have 10 miutes to review the assigmet ad to develop a professioal approach to the role-play sceario. Participats may use otes made durig the preparatio time durig the role-play. Up to 10 miutes are the allowed for the participat to iteract with a judge ad explai the desigated cocepts. The judge is a qualified busiess executive. Followig the role-play, the judge evaluates the participat s resposes ad records the results o a evaluatio form developed especially for each role-play sceario. Participats may ot brig prited referece materials, visual aids, etc., to the competitive evet. Participats may use a four-fuctio calculator durig the exam ad preparatio period. Scietific/graphig calculators, cell phoes/smartphoes, ipods/mp3 players, ipads/tablets may ot be used. Materials appropriate for the situatio may be haded to or left with the judge. Materials haded to the judge must be created usig materials provided durig the desigated preparatio period. If ay of these rules are violated, the adult assistat must be otified by the judge. The maximum score for the evaluatio is 100 poits. The presetatio will be weighed at twice (2 times) the value of the exam score. The exam score carries forward ito the fial roud of competitio. PERSONAL FINANCIAL LITERACY EVENT PRESENTATION JUDGING Participats will be evaluated accordig to the Evaluatio Form associated with the cotet iterview. The participat will have a 10-miute preparatio period ad may make otes to use durig the role-play. After itroductios, the judge will begi the 10-miute role-play. Followig the participat s explaatio of the desigated cocepts, the judge will ask the questios related to the sceario that are provided i the evet. These questios will cause the studet to thik ad respod beyod the performace idicators provided. Close the role-play by thakig the participat for his/her work. The complete the Evaluatio Form, makig sure to record a score for all categories. The maximum score for the evaluatio is 100 poits. 71

74 WRITTEN ENTRY CHECKLIST, 2016 Evet: Participat: Participat: Participat: I.D. Number: Please refer to Format Guidelies for the Writte Etry for a more detailed explaatio of these items. Pealty Poits Page Checked Assessed No. 1. The Writte Evet Statemet of Assuraces ad Academic Itegrity must be siged ad submitted with the etry Etries submitted i a official DECA writte evet folio. Folios are available from DECA Images (FOLIO). No markigs, tape or other material should be attached to the folio. Oe photocopy or the origial typed documet must be submitted. Participats may keep a copy for use i the presetatio Sheet protectors may ot be used Limited to the umber of pages specified i the guidelies (plus the title page ad the table of cotets). 5 (per page) 5. All pages are umbered i sequece startig with the executive summary ad edig with the fial page of the appedix. Do ot use separate sheets betwee sectios or as title pages for sectios Major cotet must be at least double-spaced (ot space-ad-a-half). Title page, table of cotets, executive summary, bibliography, appedix, foototes, log quotes (more tha three typed lies), material i tables, figures, exhibits, lists, headigs, sample letters, forms, etc., may be sigle-spaced Etry must be typed/word processed. Hadwritte correctios will be pealized. Charts ad graphs may be hadwritte Paper is 8 1 /2 iches x 11 iches. No fold-outs, attachmets or tabs used The writte etry follows the format guidelies. Additioal subsectios are permitted i the body of the writte etry. 5 Total Pealty Poits Assessed A check idicates that the item has bee examied. A circled umber idicates that a ifractio has bee oted. A page umber idicates the locatio of the ifractio. 72

75 WRITTEN EVENT STATEMENT OF ASSURANCES AND ACADEMIC INTEGRITY, 2016 Research ad report writig are importat elemets of moder busiess activities. Great care must be take to assure that the highest ethical stadards are maitaied by those egagig i research ad report writig. To reiforce the importace of these stadards, all writte etries i DECA s Competitive Evets Program must submit this statemet as part of the etry. The statemet must be siged by the DECA member(s) ad the chapter advisor. I uderstad the followig requiremets are set forth by DECA Ic. for all Competitive Evet etries cotaiig a writte compoet. These requiremets are additioal to the geeral rules ad regulatios published by DECA Ic. By sigig this statemet, I certify that all are true ad accurate as they relate to this etry. 1. The cotets of this etry are the results of my work or, i the case of a team project, the work of curret members of this DECA chapter. 2. No part of this etry has previously bee etered i competitio. 3. This etry has ot bee submitted i aother DECA competitive evet. 4. Credit for all secodary research has bee give to the origial author through the project s bibliography, foototes or edotes. 5. All activities or origial research procedures described i this etry are accurate depictios of my efforts or, i the case of team projects, the efforts of my team. 6. All activities or origial research described i this etry took place betwee the 2015 Chartered Associatio Career Developmet Coferece ad the 2016 Chartered Associatio Career Developmet Coferece. 7. I uderstad that DECA has the right to publish all or part of this etry. Should DECA elect to publish the etire etry, I will receive a hoorarium from DECA. Chapters or idividuals with exteuatig circumstaces may appeal the right to publish the etry to the executive committee of the board of directors prior to submissio of the project for competitio. This statemet of assuraces must be siged by all participats ad the chapter advisor, ad submitted with the etry, or the etry will be give 15 pealty poits. Participat s Sigature Participat s Sigature Participat s Sigature Prit/Type Participat Name(s) Competitive Evet Name School Chartered Associatio (State/Provice) To the best of my kowledge, I verify that the above statemets are true ad that the studet s (studets ) work does ot costitute plagiarism. Chapter Advisor s Name Chapter Advisor s Sigature Chapter Advisor s Hole puch ad place i frot of the writte etry. Do ot cout as a page. PROJECT ORIGINALITY I may writte evets, chapters have settled o a strategy that uses the same well-developed projects year after year. Succeedig chapter teams ofte take the previous year s successful project ad seek to improve it. If that strategy works i achievig a chapter s goals ad the experiece teaches the priciples of DECA, the strategy serves the chapter, the commuity ad DECA well. Chapters submittig etries for chapter team evets, however, should be challeged to do more tha update the previous year s writte project. Project committees should avoid eve reviewig the previous year s etry. Judges (whose assigmet is to evaluate a project accordig to established guidelies) will be impressed by the origiality of a chapter s project. Plagiarism of projects judged previously will automatically disqualify a chapter from competitio ad eligibility for awards. 73

76 BUSINESS OPERATIONS RESEARCH EVENTS 2016 Busiess Services Operatios Research Evet Buyig ad Merchadisig Operatios Research Evet Fiace Operatios Research Evet Hospitality ad Tourism Operatios Research Evet Sports ad Etertaimet Marketig Operatios Research Evet The Busiess Operatios Research Evets provide opportuities for participats to demostrate kowledge ad skills eeded by maagemet persoel. The guidelies for each of the Busiess Operatios Research Evets are cosolidated to facilitate coordiatio of participat activities i each of the career categories. This meas the guidelies will be exactly the same for each career category. However, each career category will be treated separately as a competitive evet. DEFINITIONS The followig defiitios are used to determie the activities or careers that are icluded i each of the Busiess Operatios Research Evets. These career categories are coected to career clusters. Busiess Services icludes huma resources, iformatio techology ad persoal ad cotracted services busiesses. Buyig ad Merchadisig icludes retail ad wholesale busiesses that provide cosumer goods. Fiace icludes baks, credit uios, accoutig, ivestmets ad other fiacial busiesses. Hospitality ad Tourism icludes hotels, restaurats ad tourism-related busiesses. Sports ad Etertaimet Marketig icludes busiesses that coduct sportig ad/or etertaimet evets. 1 TO 3 PARTICIPANTS PAGES ALLOWED PRESENTATION TIME EVENT OVERVIEW The Busiess Operatios Research Evets cosist of two major parts: the writte documet ad the oral presetatio by the participats. The writte documet will accout for 60 poits ad the oral presetatio will accout for the remaiig 40 of the total 100 poits. Each Busiess Operatios Research etry will be composed of oe to three members of the DECA chapter. All participats must preset the project to the judges. The body of the writte etry must be limited to 30 umbered pages, icludig the appedix (if a appedix is attached), but excludig the title page ad the table of cotets. The Writte Evet Statemet of Assuraces ad Academic Itegrity must be siged ad submitted with the etry. Do ot iclude it i the page umberig. The participats may brig all visual aids to the evet briefig. Oly approved visual aids may be used durig the presetatio. The oral presetatio may be a maximum 15 miutes i legth, icludig time for the judge s questios. For the presetatio, the participats are to assume the role of hired cosultats. The judge will assume the role of the ower/maager of the busiess/orgaizatio ad will evaluate the presetatio, focusig o the effectiveess of public speakig ad presetatio skills ad how well the participats respod to questios that the judge may ask durig the presetatio. 74

77 BOR/BMOR/FOR/HTOR/SEOR 2016 KNOWLEDGE AND SKILLS DEVELOPED Participats will demostrate kowledge ad skills eeded to address the compoets of the project as described i the cotet outlie ad evaluatio forms. Participats will also develop may 21 st cetury skills, i the followig categories, desired by today s employers: Commuicatio ad Collaboratio Creativity ad Iovatio Critical Thikig ad Problem Solvig Flexibility ad Adaptability Iformatio Literacy Iitiative ad Self-directio Leadership ad Resposibility Media Literacy Productivity ad Accoutability Social ad Cross-cultural Skills A crosswalk is available at that shows which 21 st cetury skills are developed by participatig i each competitive evet. May Commo Core Stadards for Mathematics ad Eglish Laguage Arts & Literacy are supported by participatio i DECA s competitive evets. Crosswalks are available at that show which commo core stadards are supported by participatig i each competitive evet TOPIC The 2016 topic for each career category is the developmet or ehacemet of a employee egagemet strategy. Participats will collaborate with a local busiess or orgaizatio to aalyze curret employee egagemet ad the preset a pla to improve employee egagemet withi the busiess or orgaizatio. RATIONALE Gallup s 2013 report ( o employee egagemet implies that disegaged workers are holdig back the overall ecoomy. Gallup reports that seve out of 10 workers i are either actively disegaged or ot egaged i their work. BUSINESS OPERATIONS RESEARCH EVENTS OBJECTIVES The busiess operatios research evets ivolve the preparatio of a detailed pla based o the results of the research study. The participats must select a actual local busiess operatio desig a research study coduct a research study aalyze the results of the research study prepare a detailed pla to improve employee egagemet prepare a proposed budget preset i a role-play situatio - the desig of the research study - the fidigs ad coclusios of the research study - strategies to improve employee egagemet - a proposed budget to eact the suggested strategies FORMAT GUIDELINES FOR THE WRITTEN ENTRY Your writte etry must follow these specificatios. Refer also to the Writte Etry Checklist ad the Writte Etry Evaluatio Form. A Writte Evet Statemet of Assuraces ad Academic Itegrity must be siged ad submitted with the etry. Do ot iclude it i the page umberig. Title page. The first page of the writte etry is the title page. It must iclude i ay order, but is ot limited to, the followig: NAME OF THE EVENT (oe of the followig): BUSINESS SERVICES OPERATIONS RESEARCH EVENT BUYING AND MERCHANDISING OPERATIONS RESEARCH EVENT FINANCE OPERATIONS RESEARCH EVENT (Cotiued o ext page) 75

78 BOR/BMOR/FOR/HTOR/SEOR 2016 HOSPITALITY AND TOURISM OPERATIONS RESEARCH EVENT SPORTS AND ENTERTAINMENT MARKETING OPERATIONS RESEARCH EVENT Name of DECA chapter Name of high school School address City, State/Provice, ZIP/Postal Code Names of participats Date Title page will ot be umbered. Table of cotets. The table of cotets should follow the title page. The table of cotets may be sigle-spaced ad may be oe or more pages log. The table of cotets page(s) will ot be umbered. Body of the writte etry. The body of the writte etry begis with Sectio I, Executive Summary, ad cotiues i the sequece outlied here. The first page of the body is umbered 1 ad all followig pages are umbered i sequece. Page umbers cotiue through the bibliography (required) ad the appedix (optioal). Follow this outlie whe you write your etry. Poits for each sectio are icluded o the Writte Etry Evaluatio Form. Each sectio must be titled, icludig the bibliography ad the appedix. I. EXECUTIVE SUMMARY Oe- to three-page descriptio of the project II. INTRODUCTION A. Descriptio of the busiess or orgaizatio B. Descriptio of the commuity (ecoomic, geographic, demographic ad socioecoomic factors) C. Overview of the busiess or orgaizatio s curret culture ad employee egagemet strategies III. RESEARCH METHODS USED IN THE STUDY A. Descriptio ad ratioale of research methodologies selected to coduct the research study B. Process used to coduct the selected research methods IV. FINDINGS AND CONCLUSIONS OF THE STUDY A. Fidigs of the research study B. Coclusios based o the fidigs V. PROPOSED STRATEGIC PLAN A. Objectives ad ratioale of the proposed pla B. Proposed activities ad timelies C. Proposed metrics or key performace idicators to measure pla effectiveess VI. PROPOSED BUDGET Costs associated with proposed strategies VII. BIBLIOGRAPHY VIII. APPENDIX A appedix is optioal. If additioal material is appeded, all pages must be umbered as oted previously. Iclude i a appedix ay exhibits appropriate to the writte etry, but ot importat eough to iclude i the body. These might iclude sample questioaires used, letters set ad received, geeral backgroud data, miutes of meetigs, etc. CHECKLIST STANDARDS I additio to followig the outlie provided, whe preparig your writte etry you must observe all of the followig rules. The purpose of these rules is to make competitio as fair as possible amog the participat teams. Refer to the Writte Etry Checklist o page 72 for a complete list of stadards. PRESENTATION GUIDELINES Prior to the presetatio, the judge will evaluate the writte portio of the etry. The major emphasis of the writte etry is o the cotet. Drawigs, illustratios ad graphic presetatios (where allowed) will be judged for clarity, ot artistic value. The participats have assumed the roles of hired cosultats. The judge is to assume the role of the busiess s/orgaizatio s ower/maager. 76

79 BOR/BMOR/FOR/HTOR/SEOR 2016 The participats will preset the pla to the judge i a 15-miute presetatio worth 40 poits. (See Presetatio Judgig.) The presetatio begis immediately after the itroductio of the participats to the judge by the adult assistat. Each participat must take part i the presetatio. Each participat may brig a copy of the writte etry or ote cards pertaiig to the writte etry ad use as referece durig the presetatio. The participats may use the followig items durig the oral presetatio: ot more tha three (3) stadard-sized posters ot to exceed 22 1 /2 iches by 30 1 /2 iches each. Participats may use both sides of the posters, but all attachmets must fit withi the poster dimesios. oe (1) stadard-sized presetatio display board ot to exceed 36 1 /2 iches by 48 1 /2 iches. oe (1) desktop flip chart presetatio easel 12 iches by 10 iches (dimesios of the page). oe (1) persoal laptop computer. cell phoes/smartphoes, ipods/mp3 players, ipads/tablets or ay type of a had-held, iformatio sharig device will be allowed i writte evets if applicable to the presetatio. soud, as log as the volume is kept at a coversatioal level. Oly visual aids that ca be easily carried to the presetatio by the actual participats will be permitted, ad the participats themselves must set up the visuals. No set-up time will be allowed. Participats must furish their ow materials ad equipmet. No electrical power or Iteret coectio will be supplied. Materials appropriate to the situatio may be haded to or left with judges i all competitive evets. Items of moetary value may be haded to but may ot be left with judges. Items such as flyers, brochures, pamphlets ad busiess cards may be haded to or left with the judge. No food or driks allowed. If ay of these rules are violated, the adult assistat must be otified by the judge. PRESENTATION JUDGING Participats will make a 15-miute presetatio to you. Remember, you are takig o the role of the ower/maager of the busiess/orgaizatio. You may refer to the writte etry, or to otes, durig the presetatio. Durig the presetatio (after itroductios), the participats will explai the pla. Allow the participats to complete this portio without iterruptio, uless you are asked to respod. Each participat must take part i the presetatio. BUSINESS OPERATIONS RESEARCH EVENTS If time remais, you may ask questios that seem appropriate, based o your otes or o the writte etry itself (to which you may refer durig the presetatio). At the coclusio of the presetatio, thak the participat(s). The complete the Presetatio Evaluatio Form, makig sure to record a score for all categories. Maximum score for the presetatio is 40 poits. (Cotiued o ext page) 77

80 BOR/BMOR/FOR/HTOR/SEOR 2016 BUSINESS SERVICES OPERATIONS RESEARCH BUYING AND MERCHANDISING OPERATIONS RESEARCH FINANCE OPERATIONS RESEARCH HOSPITALITY AND TOURISM OPERATIONS RESEARCH SPORTS AND ENTERTAINMENT MARKETING OPERATIONS RESEARCH Participat: Participat: Participat: I.D. Number: WRITTEN ENTRY EVALUATION FORM Please refer to Format Guidelies for the Writte Etry for a more detailed explaatio of these items. Little/No Value Below Expectatios Meets Expectatios Exceeds Expectatios Judged Score EXECUTIVE SUMMARY 1. Oe- to three-page descriptio of the project INTRODUCTION 2. Descriptio of the busiess or orgaizatio Descriptio of the commuity (ecoomic, geographic, demographic ad socioecoomic factors) Overview of the busiess or orgaizatio s curret culture ad employee egagemet strategies RESEARCH METHODS USED IN THE STUDY 5. Descriptio ad ratioale of research methodologies selected to coduct the research study Process used to coduct the selected research methods FINDINGS AND CONCLUSIONS OF THE STUDY 7. Fidigs of the research study Coclusios based o the fidigs PROPOSED STRATEGIC PLAN 9. Objectives ad ratioale of the proposed strategic pla Proposed activities ad timelies Proposed metrics or key performace idicators to measure pla effectiveess PROPOSED BUDGET 12. Costs associated with proposed strategies APPEARANCE AND WORD USAGE 13. Professioal layout, eatess, proper grammar, spellig ad word usage Writte Etry Total Poits (maximum 60 poits): Judge: A B C D E F G H I J (circle oe) 78

81 BOR/BMOR/FOR/HTOR/SEOR 2016 BUSINESS SERVICES OPERATIONS RESEARCH BUYING AND MERCHANDISING OPERATIONS RESEARCH FINANCE OPERATIONS RESEARCH HOSPITALITY AND TOURISM OPERATIONS RESEARCH SPORTS AND ENTERTAINMENT MARKETING OPERATIONS RESEARCH Participat: Participat: Participat: I.D. Number: ORAL PRESENTATION EVALUATION FORM Little/No Value Below Expectatios Meets Expectatios Exceeds Expectatios Judged Score PRESENTATION 1. Opeig presetatio; descriptio of the pla; orgaizatio, clarity ad effectiveess of the presetatio TO WHAT EXTENT DID THE PARTICIPANTS: 2. Describe methods used to the desig research study? Iterpret the research data ito iformatio for decisio-makig? Describe strategies ad approaches for leadig chage? Describe the ature of budgets? GENERAL BUSINESS OPERATIONS RESEARCH EVENTS 6. Professioal stadards (appearace, poise, cofidece), presetatio techique, effective use of visuals ad participatio of all Presetatio Total Poits (maximum 40 poits): RECAP: WRITTEN ENTRY (60): PRESENTATION (40): SUBTOTAL (100): LESS PENALTY POINTS: TOTAL SCORE: Judge: A B C D E F G H I J (circle oe) 79

82 COMMUNITY SERVICE PROJECT 2016 Sposored by MARKETING The Commuity Service Project is a chapter project that provides a opportuity for chapter members to develop a better uderstadig of the role civic activities have i society, to make a cotributio to a commuity service or charity, ad to lear ad apply the priciples of the umerous compoets of marketig maagemet. The purpose of the Commuity Service Project is to provide a opportuity for the chapter members to demostrate the kowledge ad skills ecessary i plaig, orgaizig, implemetig ad evaluatig a commuity service project. The project may be coducted aytime betwee the close of the previous chartered associatio coferece ad the begiig of the ext chartered associatio coferece. The project requires DECA chapter members to develop a maual o the procedures of plaig, implemetig, coordiatig ad evaluatig the project. OBJECTIVES The Commuity Service Project provides a opportuity for chapter members to demostrate their uderstadig of the role of commuity service withi their commuity pla ad coduct a project to beefit a commuity service or charity evaluate the project s effectiveess i meetig the stated goals Major emphasis should be placed o selectig the commuity service project implemetig ad coordiatig the project evaluatig the project 1 TO 3 PARTICIPANTS PAGES ALLOWED PRESENTATION TIME EVENT OVERVIEW The project cosists of two major parts: the writte documet ad the oral presetatio by chapter represetatives. The writte documet will accout for 60 poits ad the oral presetatio will accout for the remaiig 40 of the total 100 poits. This is a project for the etire DECA chapter. Oe to three chapter represetatives may participate i the oral presetatio. All chapter represetatives must preset the project to the judges. The body of the writte etry must be limited to 30 umbered pages, icludig a appedix (if a appedix is attached), but excludig the title page ad the table of cotets. The Writte Evet Statemet of Assuraces ad Academic Itegrity must be siged ad submitted with the etry. Do ot iclude it i the page umberig. The chapter represetatives may brig all visual aids to the evet briefig. Oly approved visual aids may be used durig the presetatio. The oral presetatio may be a maximum 15 miutes i legth, icludig time for the judge s questios. The judge will evaluate the presetatio, focusig o the effectiveess of public speakig ad presetatio skills ad how well the chapter represetatives respod to questios that the judge may ask. KNOWLEDGE AND SKILLS DEVELOPED Chapter represetatives will demostrate kowledge ad skills eeded to address the compoets of the project as described i the cotet outlie ad evaluatio forms. Participats will also develop may 21 st cetury skills, i the followig categories, desired by today s employers: 80

83 CSP 2016 Commuicatio ad Collaboratio Creativity ad Iovatio Critical Thikig ad Problem Solvig Flexibility ad Adaptability Iformatio Literacy Iitiative ad Self-directio Leadership ad Resposibility Media Literacy Productivity ad Accoutability Social ad Cross-cultural Skills A crosswalk is available at that shows which 21 st cetury skills are developed by participatig i each competitive evet. May Commo Core Stadards for Mathematics ad Eglish Laguage Arts & Literacy are supported by participatio i DECA s competitive evets. Crosswalks are available at that show which commo core stadards are supported by participatig i each competitive evet. FORMAT GUIDELINES FOR THE WRITTEN ENTRY The writte etry must follow these specificatios. Refer also to the Writte Etry Checklist ad the Writte Etry Evaluatio Form. A Writte Evet Statemet of Assuraces ad Academic Itegrity must be siged ad submitted with the etry. Do ot iclude it i the page umberig. Title page. The first page of the writte etry is the title page. It must iclude i ay order, but is ot limited to, the followig: COMMUNITY SERVICE PROJECT Title of the project Name of DECA chapter Name of high school School address City, State/Provice, ZIP/Postal Code Names of chapter represetatives Date Title page will ot be umbered. Table of cotets. The table of cotets should follow the title page. The table of cotets may be sigle-spaced ad may be oe or more pages log. The table of cotets page(s) will ot be umbered. Body of the writte etry. The body of the writte etry begis with Sectio I, Executive Summary ad cotiues i the sequece outlied here. The first page of the body is umbered 1 ad all followig pages are umbered i sequece. Page umbers cotiue through the bibliography (required) ad the appedix (optioal). CHAPTER TEAM EVENTS Follow this outlie whe you write your etry. Poits for each sectio are icluded o the Writte Etry Evaluatio Form. Each sectio must be titled, icludig the bibliography ad the appedix. I. EXECUTIVE SUMMARY Oe- to three-page descriptio of the project II. INTRODUCTION A. Historic backgroud of the selected commuity service or charity B. Descriptio of the local DECA chapter, school ad commuity III. CONTRIBUTIONS TO A NEEDED COMMUNITY SERVICE OR CHARITY A. Purpose of the project B. Ratioale for selectig the commuity service or charitable project C. Descriptio of the beefits of the project to the chapter ad chapter members uderstadig of leadership developmet, social itelligece ad commuity service IV. ORGANIZATION AND IMPLEMENTATION A. Orgaizatioal chart, member ivolvemet ad job descriptio B. Descriptio of the project ad documetatio C. Impact goal for the beeficiary V. EVALUATION AND RECOMMENDATIONS A. Evaluatio of the project B. Impact of the commuity service or charitable project C. Recommedatio(s) for future projects VI. BIBLIOGRAPHY (Cotiued o ext page) 81

84 CSP 2016 VII. APPENDIX A appedix is optioal. Iclude i the appedix ay exhibits appropriate to the writte etry, but ot importat eough to iclude i the body. These might iclude sample questioaires used, letters set ad received, geeral backgroud data, etc. CHECKLIST STANDARDS I additio to followig the outlie provided, whe preparig your writte etry you must observe all of the followig rules. The purpose of these rules is to make competitio as fair as possible amog the participat teams. Refer to the Writte Etry Checklist o page 72 for a complete list of stadards. PRESENTATION GUIDELINES Prior to the presetatio, the judge will evaluate the writte portio of the etry. The major emphasis of the writte etry is o the cotet. Drawigs, illustratios ad graphic presetatios (where allowed) will be judged for clarity, ot artistic value. The chapter represetatives will preset the project to the judge i a 15-miute presetatio worth 40 poits. (See Presetatio Judgig.) The presetatio begis immediately after the itroductio of the chapter represetatives to the judge by the adult assistat. Each chapter represetative must take part i the presetatio. Each chapter represetative may brig a copy of the writte etry or ote cards pertaiig to the writte etry ad use as referece durig the presetatio. If time remais, the judge may ask questios pertaiig to the project. The chapter represetatives may use the followig items durig the oral presetatio: ot more tha three (3) stadard-sized posters ot to exceed 22 1 /2 iches by 30 1 /2 iches each. Participats may use both sides of the posters, but all attachmets must fit withi the poster dimesios. oe (1) stadard-sized presetatio display board ot to exceed 36 1 /2 iches by 48 1 /2 iches. oe (1) desktop flip chart presetatio easel 12 iches by 10 iches (dimesios of the page). oe (1) persoal laptop computer. cell phoes/smartphoes, ipods/mp3 players, ipads/tablets or ay type of a had-held, iformatio sharig device will be allowed i writte evets if applicable to the presetatio. soud, as log as the volume is kept at a coversatioal level. Oly visual aids that ca be easily carried to the presetatio by the actual chapter represetatives will be permitted, ad the chapter represetatives themselves must set up the visuals. No set-up time will be allowed. Chapter represetatives must furish their ow materials ad equipmet. No electrical power or Iteret coectio will be supplied. Materials appropriate to the situatio may be haded to or left with judges i all competitive evets. Items of moetary value may be haded to but may ot be left with judges. Items such as flyers, brochures, pamphlets ad busiess cards may be haded to or left with the judge. No food or driks allowed. If ay of these rules are violated, the adult assistat must be otified by the judge. PRESENTATION JUDGING Chapter represetatives will make a 15-miute presetatio to you. You may refer to the writte etry, or to your otes, durig the presetatio. At the begiig of the presetatio (after itroductios), the chapter represetatives will describe the project. Allow the chapter represetatives to complete this portio without iterruptio, uless you are asked to respod. Each chapter represetative must take part i the presetatio. If time remais, you may ask questios that seem appropriate, based o your otes or o the writte etry itself (to which you may refer durig the presetatio). At the coclusio of the presetatio, thak the chapter represetatives. The complete the Presetatio Evaluatio Form, makig sure to record a score for all categories. Maximum score for the iterview is 40 poits. 82

85 CSP 2016 COMMUNITY SERVICE PROJECT, 2016 WRITTEN ENTRY EVALUATION FORM Participat: Participat: Participat: I.D. Number: Please refer to Format Guidelies for the Writte Etry for a more detailed explaatio of these items. Little/No Value Below Expectatios Meets Expectatios Exceeds Expectatios Judged Score EXECUTIVE SUMMARY 1. Oe- to three-page descriptio of the project INTRODUCTION 2. Historic backgroud of the selected commuity service or charity Descriptio of the local DECA chapter, school ad commuity CONTRIBUTIONS TO A NEEDED COMMUNITY SERVICE OR CHARITY 4. Purpose of the project Ratioale for selectig the commuity service or charitable project Descriptio of the beefits of the project to the chapter ad chapter members uderstadig of leadership developmet, social itelligece ad commuity service ORGANIZATION AND IMPLEMENTATION 7. Orgaizatioal chart, member ivolvemet ad job descriptio Descriptio of the project ad documetatio Impact goal for the beeficiary EVALUATION AND RECOMMENDATIONS 10. Evaluatio of the project Impact of the commuity service or charitable project Recommedatio(s) for future projects APPEARANCE AND WORD USAGE 13. Professioal layout, eatess, proper grammar, spellig ad word usage Writte Etry Total Poits (maximum 60 poits): Judge: A B C D E F G H I J (circle oe) 83

86 CSP 2016 COMMUNITY SERVICE PROJECT, 2016 ORAL PRESENTATION EVALUATION FORM Participat: Participat: Participat: I.D. Number: Little/No Value Below Expectatios Meets Expectatios Exceeds Expectatios Judged Score PRESENTATION 1. Opeig presetatio: descriptio of the project; orgaizatio, clarity ad effectiveess of the presetatio TO WHAT EXTENT DID THE CHAPTER REPRESENTATIVES UTILIZE PROJECT MANAGEMENT SKILLS TO: 2. Iitiate the project? Execute ad cotrol the project? Maage the project schedule? Maage the project team? Evaluate ad close the project? GENERAL 7. Overall performace, orgaizatio of iformatio ad selectio ad use of graphic aids Presetatio Total Poits (maximum 40 poits): RECAP: WRITTEN ENTRY (60): PRESENTATION (40): SUBTOTAL (100): LESS PENALTY POINTS: TOTAL SCORE: Judge: A B C D E F G H I J (circle oe) 84

87 CREATIVE MARKETING PROJECT 2016 The Creative Marketig Project is a chapter project that develops i chapter members a aalytical ad creative approach to the marketig process, actively egages chapter members i the marketig activities of their commuity, ad provides a opportuity for experieced executives to guide ad assist i preparig emergig leaders ad etrepreeurs i marketig, fiace, hospitality ad maagemet. MARKETING The Creative Marketig Project is desiged to ecourage DECA chapter members to recogize marketig as a force for the ecoomic ad social good of the commuity. The project may begi at ay time after the close of the previous chartered associatio coferece ad ru to the begiig of the ext chartered associatio coferece. The project should be a research study i the marketig field, plaed, coducted ad reported by a DECA chapter, the use of which will measurably improve the marketig activities of a idividual compay, a group of compaies (such as a shoppig mall), a orgaizatio, a club or the busiess commuity. All chapter members are ecouraged to participate. Such a project might cocer itself with fidig ew markets for local products, promotig the commuity s resources, icreasig the tradig area of facilities, icreasig sales, icreasig employmet, providig better shoppig facilities, solvig problems or challeges affectig the marketig process, etc. 1 TO 3 PARTICIPANTS PAGES ALLOWED PRESENTATION TIME EVENT OVERVIEW The project cosists of two major parts: the writte documet ad the oral presetatio by chapter represetatives. The writte documet will accout for 60 poits ad the oral presetatio will accout for the remaiig 40 of the total 100 poits. This is a project for the etire DECA chapter. Oe to three chapter represetatives may participate i the oral presetatio. All chapter represetatives must preset the project to the judges. The body of the writte etry must be limited to 30 umbered pages, icludig the appedix (if a appedix is attached), but excludig the title page ad the table of cotets. The Writte Evet Statemet of Assuraces ad Academic Itegrity must be siged ad submitted with the etry. Do ot iclude it i the page umberig. The chapter represetatives may brig all visual aids to the evet briefig. Oly approved visual aids may be used durig the presetatio. The oral presetatio may be a maximum 15 miutes i legth, icludig time for the judge s questios. The judge will evaluate the presetatio, focusig o the effectiveess of public speakig ad presetatio skills ad how well the chapter represetatives respod to questios that the judge may ask durig the presetatio. CHAPTER TEAM EVENTS KNOWLEDGE AND SKILLS DEVELOPED Chapter represetatives will demostrate kowledge ad skills eeded to address the compoets of the project as described i the cotet outlie ad evaluatio forms. Participats will also develop may 21 st cetury skills, i the followig categories, desired by today s employers: Commuicatio ad Collaboratio Creativity ad Iovatio Critical Thikig ad Problem Solvig Flexibility ad Adaptability Iformatio Literacy Iitiative ad Self-directio Leadership ad Resposibility Media Literacy Productivity ad Accoutability Social ad Cross-cultural Skills A crosswalk is available at that shows which 21 st cetury skills are developed by participatig i each competitive evet. May Commo Core Stadards for Mathematics ad Eglish Laguage Arts & Literacy are supported by participatio i DECA s competitive evets. Crosswalks are available at that show which commo core stadards are supported by participatig i each competitive evet. (Cotiued o ext page) 85

88 CMP 2016 FORMAT GUIDELINES FOR THE WRITTEN ENTRY The writte etry must follow these specificatios. Refer also to the Writte Etry Checklist ad the Writte Etry Evaluatio Form. A Writte Evet Statemet of Assuraces ad Academic Itegrity must be siged ad submitted with the etry. Do ot iclude it i the page umberig. Title page. The first page of the writte etry is the title page. It must iclude i ay order, but is ot limited to, the followig: CREATIVE MARKETING PROJECT Title of the project (for example, Improvig Access to the Smithville Mall ) Name of DECA chapter Name of high school School address City, State/Provice, ZIP/Postal Code Names of chapter represetatives Date The title page will ot be umbered. Table of cotets. The table of cotets should follow the title page. The table of cotets may be sigle-spaced ad may be oe or more pages log. The table of cotets page(s) will ot be umbered. Body of the writte etry. The body of the writte etry begis with Sectio I, Executive Summary, ad cotiues i the sequece outlied here. The first page of the body is umbered 1 ad all followig pages are umbered i sequece. Page umbers cotiue through the bibliography (required) ad the appedix (optioal). Follow this outlie whe you write your etry. Poits for each sectio are icluded o the Writte Etry Evaluatio Form. Each sectio must be titled, icludig the bibliography ad the appedix. I. EXECUTIVE SUMMARY Oe- to three-page descriptio of the project II. INTRODUCTION A. Statemet of problem B. Sigificace of the problem studied C. Backgroud iformatio: descriptio of the busiess, commuity situatio or whatever is ecessary to uderstad the value of the project III. PROCEDURES AND RESEARCH METHODS USED A. Descriptio of secodary (library) research coducted: books, articles ad other sources o market research, local descriptive data, etc. B. Descriptio of primary research coducted C. Descriptio of ivolvemet of chapter members ad busiesspeople i the project IV. FINDINGS AND CONCLUSIONS A. Presetatio of fidigs, data to support fidigs B. Presetatio of coclusios, ratioale to support coclusios V. RECOMMENDATIONS A. Recommedatios resultig from the study B. Projected outcomes from implemetig the recommedatios C. Pla for implemetig the recommedatios D. Evidece that the project has bee preseted to the appropriate busiess ad/or govermet officials who would beefit from the study VI. BIBLIOGRAPHY VII. APPENDIX A appedix is optioal. Iclude i the appedix ay exhibits appropriate to the writte etry but ot importat eough to iclude i the body. These might iclude sample questioaires used, letters set ad received, geeral backgroud data, miutes of meetigs, etc. CHECKLIST STANDARDS I additio to followig the outlie provided, whe preparig your writte etry you must observe all of the followig rules. The purpose of these rules is to make competitio as fair as possible amog the participat teams. Refer to the Writte Etry Checklist o page 72 for a complete list of stadards. 86

89 CMP 2016 PRESENTATION GUIDELINES Prior to the presetatio, the judge will evaluate the writte portio of the etry. The major emphasis of the writte etry is o the cotet. Drawigs, illustratios ad graphic presetatios (where allowed) will be judged for clarity, ot artistic value. The chapter represetatives will preset the project to the judge i a 15-miute presetatio worth 40 poits. (See Presetatio Judgig.) The presetatio begis immediately after the itroductio of the chapter represetatives to the judge by the adult assistat. Each chapter represetative must take part i the presetatio. Each chapter represetative may brig a copy of the writte etry or ote cards pertaiig to the writte etry ad use as referece durig the presetatio. If time remais, the judge may ask questios pertaiig to the project. The chapter represetatives may use the followig items durig the oral presetatio: ot more tha three (3) stadard-sized posters ot to exceed 22 1 /2 iches by 30 1 /2 iches each. Participats may use both sides of the posters, but all attachmets must fit withi the poster dimesios. oe (1) stadard-sized presetatio display board ot to exceed 36 1 /2 iches by 48 1 /2 iches. oe (1) desktop flip chart presetatio easel 12 iches by 10 iches (dimesios of the page). oe (1) persoal laptop computer. cell phoes/smartphoes, ipods/mp3 players, ipads/tablets or ay type of a had-held, iformatio sharig device will be allowed i writte evets if applicable to the presetatio. soud, as log as the volume is kept at a coversatioal level. Oly visual aids that ca be easily carried to the presetatio by the actual chapter represetatives will be permitted, ad the chapter represetatives themselves must set up the visuals. No set-up time will be allowed. Chapter represetatives must furish their ow materials ad equipmet. No electrical power or Iteret coectio will be supplied. Materials appropriate to the situatio may be haded to or left with judges i all competitive evets. Items of moetary value may be haded to but may ot be left with judges. Items such as flyers, brochures, pamphlets ad busiess cards may be haded to or left with the judge. No food or driks allowed. If ay of these rules are violated, the adult assistat must be otified by the judge. PRESENTATION JUDGING Chapter represetatives will make a 15-miute presetatio to you. Remember, you are role-playig the maager who gave the chapter represetatives the task of preparig this proposal. You may refer to the writte etry, or to your otes, durig the presetatio. CHAPTER TEAM EVENTS At the begiig of the presetatio (after itroductios), the chapter represetatives will describe the project. Allow the chapter represetatives to complete this portio without iterruptio, uless you are asked to respod. Each chapter represetative must take part i the presetatio. If time remais, you may ask questios that seem appropriate, based o your otes or o the writte etry itself (to which you may refer durig the presetatio). At the coclusio of the presetatio, thak the chapter represetatives. The complete the Presetatio Evaluatio Form, makig sure to record a score for all categories. Maximum score for the presetatio is 40 poits. (Cotiued o ext page) 87

90 CMP 2016 CREATIVE MARKETING PROJECT, 2016 WRITTEN ENTRY EVALUATION FORM Participat: Participat: Participat: I.D. Number: Please refer to Format Guidelies for the Writte Etry for a more detailed explaatio of these items. Little/No Value Below Expectatios Meets Expectatios Exceeds Expectatios Judged Score EXECUTIVE SUMMARY 1. Oe- to three-page descriptio of the project INTRODUCTION 2. Problem is stated clearly Sigificace of the problem studied Appropriate backgroud iformatio is provided PROCEDURES AND RESEARCH METHODS USED 5. Descriptio of secodary research coducted Descriptio of primary research coducted Descriptio of the ivolvemet of chapter members ad busiesspeople FINDINGS AND CONCLUSIONS 8. Presetatio of fidigs Presetatio of coclusios RECOMMENDATIONS 10. Recommedatios resultig from the study Projected outcomes from the implemetatio Pla for implemetig the recommedatios Project preseted to the appropriate officials APPEARANCE AND WORD USAGE 14. Professioal layout, eatess, proper grammar, spellig ad word usage Writte Etry Total Poits (maximum 60 poits): Judge: A B C D E F G H I J (circle oe) 88

91 CMP 2016 CREATIVE MARKETING PROJECT, 2016 ORAL PRESENTATION EVALUATION FORM Participat: Participat: Participat: I.D. Number: Little/No Value Below Expectatios Meets Expectatios Exceeds Expectatios Judged Score PRESENTATION 1. Opeig presetatio: descriptio of the project; orgaizatio, clarity ad effectiveess of the presetatio TO WHAT EXTENT DID THE CHAPTER REPRESENTATIVES UTILIZE PROJECT MANAGEMENT SKILLS TO: 2. Iitiate the project? Execute ad cotrol the project? Maage the project schedule? Maage the project team? Evaluate ad close the project? GENERAL 7. Overall performace, orgaizatio of iformatio ad selectio ad use of graphic aids Judge: A B C D E F G H I J (circle oe) LESS PENALTY POINTS: TOTAL SCORE: CHAPTER TEAM EVENTS 89

92 ENTREPRENEURSHIP PROMOTION PROJECT 2016 The purpose of the Etrepreeurship Promotio Project is to provide a opportuity for the chapter members to demostrate the kowledge ad skills eeded i plaig, orgaizig, implemetig ad evaluatig a campaig to educate chapter members ad the geeral public or a orgaized group about the opportuities available for becomig a etrepreeur. Suggested targeted audieces are educatioal groups, busiess groups, etc. ENTREPRENEURSHIP The Etrepreeurship Promotio Project is a chapter project that develops the ecoomic ad marketig kowledge ad skills ecessary to be successful i a global ecoomy. After learig the ecoomic priciples associated with etrepreeurship, chapter members will utilize their marketig kowledge ad skills to commuicate the beefits of etrepreeurship to others. The project may begi at ay time after the close of the previous chartered associatio coferece ad ru to the begiig of the ext chartered associatio coferece. The Etrepreeurship Promotio Project provides a opportuity for chapter members to demostrate their kowledge ad uderstadig of etrepreeurship egage i activity(ies) that clarify ad ehace uderstadig of etrepreeurship pla ad implemet a presetatio or activity(ies) to educate ad promote etrepreeurship to orgaized groups ad/ or the geeral public 1 TO 3 PARTICIPANTS PAGES ALLOWED PRESENTATION TIME EVENT OVERVIEW The project cosists of two major parts: the writte documet ad a oral presetatio by chapter represetatives. The writte documet will accout for 60 poits ad the oral presetatio will accout for the remaiig 40 of the total 100 poits. This is a project for the etire DECA chapter. Oe to three chapter represetatives may participate i the oral presetatio. All chapter represetatives must preset the project to the judges. The body of the writte etry must be limited to 30 umbered pages, icludig the appedix (if a appedix is attached), but excludig the title page ad the table of cotets. The Writte Evet Statemet of Assuraces ad Academic Itegrity must be siged ad submitted with the etry. Do ot iclude it i the page umberig. The chapter represetatives may brig all visual aids to the evet briefig. Oly approved visual aids may be used durig the presetatio. The oral presetatio may be a maximum 15 miutes i legth, icludig time for judge s questios. The judge will evaluate the presetatio, focusig o the effectiveess of public speakig ad presetatio skills ad how well the chapter represetatives respod to questios that the judge may ask durig the presetatio. KNOWLEDGE AND SKILLS DEVELOPED Chapter represetatives will demostrate kowledge ad skills eeded to address the compoets of the project as described i the cotet outlie ad evaluatio forms. Participats will also develop may 21 st cetury skills, i the followig categories, desired by today s employers: Commuicatio ad Collaboratio Creativity ad Iovatio Critical Thikig ad Problem Solvig Flexibility ad Adaptability Iformatio Literacy Iitiative ad Self-directio Leadership ad Resposibility Media Literacy Productivity ad Accoutability Social ad Cross-cultural Skills A crosswalk is available at that shows which 21 st cetury skills are developed by participatig i each competitive evet. 90

93 EPP 2016 May Commo Core Stadards for Mathematics ad Eglish Laguage Arts & Literacy are supported by participatio i DECA s competitive evets. Crosswalks are available at that show which commo core stadards are supported by participatig i each competitive evet. FORMAT GUIDELINES FOR THE WRITTEN ENTRY The writte etry must follow these specificatios. Refer also to the Writte Etry Checklist ad the Writte Etry Evaluatio Form. A Writte Evet Statemet of Assuraces ad Academic Itegrity must be siged ad submitted with the etry. Do ot iclude it i the page umberig. Title page. The first page of the writte etry is the title page. It must iclude i ay order, but is ot limited to, the followig: ENTREPRENEURSHIP PROMOTION PROJECT Title of the project Name of DECA chapter Name of high school School address City, State/Provice, ZIP/Postal Code Names of chapter represetatives Date The title page will ot be umbered. Table of cotets. The table of cotets should follow the title page. The table of cotets may be sigle-spaced ad may be oe or more pages log. The table of cotets page(s) will ot be umbered. Body of the writte etry. The body of the writte etry begis with Sectio I, Executive Summary ad cotiues i the sequece outlied here. The first page of the body is umbered 1 ad all followig pages are umbered i sequece. Page umbers cotiue through the bibliography (required) ad the appedix (optioal). Follow this outlie whe you write your etry. Poits for each sectio are icluded o the Writte Etry Evaluatio Form. Each sectio must be titled, icludig the bibliography ad the appedix. I. EXECUTIVE SUMMARY Oe- to three-page descriptio of the project II. INTRODUCTION A. Descriptio of the local DECA chapter B. Descriptio of the school ad commuity III. MANAGEMENT OF ACTIVITY(IES) TARGETED AT OUTSIDE AUDIENCE A. Purpose of the activity(ies) B. Plaig ad orgaizatio of activity(ies) C. Implemetatio of activity(ies) IV. EVALUATION AND RECOMMENDATIONS A. Evaluatio of campaig B. Recommedatios for additioal ew activity(ies) for future campaigs V. BIBLIOGRAPHY VI. APPENDIX A appedix is optioal. Iclude i the appedix ay exhibits appropriate to the writte etry, but ot importat eough to iclude i the body. These might iclude sample questioaires used, letters set ad received, geeral backgroud data, etc. CHAPTER TEAM EVENTS CHECKLIST STANDARDS I additio to followig the outlie provided, whe preparig your writte etry you must observe all of the followig rules. The purpose of these rules is to make competitio as fair as possible amog the participat teams. Refer to the Writte Etry Checklist o page 72 for a complete list of stadards. (Cotiued o ext page) 91

94 EPP 2016 PRESENTATION GUIDELINES Prior to the presetatio, the judge will evaluate the writte portio of the etry. The major emphasis of the writte etry is o the cotet. Drawigs, illustratios ad graphic presetatios (where allowed) will be judged for clarity, ot artistic value. The chapter represetatives will preset the project to the judge i a 15-miute presetatio worth 40 poits. (See Presetatio Judgig.) The presetatio begis immediately after the itroductio of the chapter represetatives to the judge by the adult assistat. Each chapter represetative must take part i the presetatio. Each chapter represetative may brig a copy of the writte etry or ote cards pertaiig to the writte etry ad use as referece durig the presetatio. If time remais, the judge may ask questios pertaiig to the project. The chapter represetatives may use the followig items durig the oral presetatio: ot more tha three (3) stadard-sized posters ot to exceed 22 1 /2 iches by 30 1 /2 iches each. Participats may use both sides of the posters, but all attachmets must fit withi the poster dimesios. oe (1) stadard-sized presetatio display board ot to exceed 36 1 /2 iches by 48 1 /2 iches. oe (1) desktop flip chart presetatio easel 12 iches by 10 iches (dimesios of the page). oe (1) persoal laptop computer. cell phoes/smartphoes, ipods/mp3 players, ipads/tablets or ay type of a had-held, iformatio sharig device will be allowed i writte evets if applicable to the presetatio. soud, as log as the volume is kept at a coversatioal level. Oly visual aids that ca be easily carried to the presetatio by the actual chapter represetatives will be permitted, ad the chapter represetatives themselves must set up the visuals. No set-up time will be allowed. Chapter represetatives must furish their ow materials ad equipmet. No electrical power or Iteret coectio will be supplied. Materials appropriate to the situatio may be haded to or left with judges i all competitive evets. Items of moetary value may be haded to but may ot be left with judges. Items such as flyers, brochures, pamphlets ad busiess cards may be haded to or left with the judge. No food or driks allowed. If ay of these rules are violated, the adult assistat must be otified by the judge. PRESENTATION JUDGING Chapter represetatives will make a 15-miute presetatio to you. You may refer to the writte etry, or to your otes, durig the presetatio. At the begiig of the presetatio (after itroductios), the chapter represetatives will describe the campaig. Allow the chapter represetatives to complete this portio without iterruptio, uless you are asked to respod. Each chapter represetative must take part i the presetatio. If time remais, you may ask questios that seem appropriate, based o your otes or o the writte etry itself (to which you may refer durig the presetatio). At the coclusio of the presetatio, thak the chapter represetatives. The complete the Presetatio Evaluatio Form, makig sure to record a score for all categories. Maximum score for the presetatio is 40 poits. 92

95 EPP 2016 ENTREPRENEURSHIP PROMOTION PROJECT, 2016 WRITTEN ENTRY EVALUATION FORM Participat: Participat: Participat: I.D. Number: Please refer to Format Guidelies for the Writte Etry for a more detailed explaatio of these items. Little/No Value Below Expectatios Meets Expectatios Exceeds Expectatios Judged Score EXECUTIVE SUMMARY 1. Oe- to three-page descriptio of the project INTRODUCTION 2. Descriptio of the local DECA chapter ad the school ad commuity MANAGEMENT OF ACTIVITY(IES) TARGETED AT OUTSIDE AUDIENCE 3. Purpose of activity(ies) Plaig ad orgaizatio of activity(ies) Implemetatio of activity(ies) EVALUATION AND RECOMMENDATIONS Evaluatio of campaig targeted at the outside audiece Recommedatios for additioal ew activity(ies) for future campaigs APPEARANCE AND WORD USAGE 8. Professioal layout, eatess, proper grammar, spellig ad word usage Writte Etry Total Poits (maximum 60 poits): Judge: A B C D E F G H I J (circle oe) 93

96 EPP 2016 ENTREPRENEURSHIP PROMOTION PROJECT, 2016 ORAL PRESENTATION EVALUATION FORM Participat: Participat: Participat: I.D. Number: Little/No Value Below Expectatios Meets Expectatios Exceeds Expectatios Judged Score PRESENTATION 1. Opeig presetatio: descriptio of the project; orgaizatio, clarity ad effectiveess of the presetatio TO WHAT EXTENT DID THE CHAPTER REPRESENTATIVES UTILIZE PROJECT MANAGEMENT SKILLS TO: 2. Iitiate the project? Execute ad cotrol the project? Maage the project schedule? Maage the project team? Evaluate ad close the project? GENERAL 7. Overall performace, orgaizatio of iformatio ad selectio ad use of graphic aids RECAP: WRITTEN ENTRY (60): PRESENTATION (40): SUBTOTAL (100): LESS PENALTY POINTS: TOTAL SCORE: Judge: A B C D E F G H I J (circle oe) 94

97 FINANCIAL LITERACY PROMOTION PROJECT 2016 The purpose of the Fiacial Literacy Promotio Project is to provide a opportuity for the chapter members to demostrate the kowledge ad skills eeded i plaig, orgaizig, implemetig ad evaluatig a campaig to educate chapter members ad the geeral public or a orgaized group about the importace of fiacial literacy. To be fiacially literate, oe must be able to cofidetly read, aalyze, ad maage their persoal fiaces to lead more secure ad satisfyig lives. FINANCE The most basic areas iclude bakig (maagig checkig ad savigs accouts), budgetig, ad settig ad implemetig fiacial goals (short term to retiremet). To set ad obtai fiacial goals, oe must have a workig kowledge of ivestmet istrumets, borrowig, ad isurace. Further, fiacial literacy icludes a uderstadig of employmet beefits, taxes, ad other payroll deductio optios. Maitaiig good credit ca save a idividual a sigificat sum of moey i iterest savigs, isurace premiums, ad may eve affect oe s ability to secure employmet. The Fiacial Literacy Promotio Project is a chapter project that develops the ecoomic ad marketig kowledge ad skills ecessary to be successful i a global ecoomy. After learig the ecoomic priciples associated with fiacial literacy, chapter members will utilize their marketig kowledge ad skills to commuicate the beefits of fiacial literacy to others. The project may begi at ay time after the close of the previous chartered associatio coferece ad ru to the begiig of the ext chartered associatio coferece. The Fiacial Literacy Promotio Project provides a opportuity for chapter members to demostrate their kowledge ad uderstadig of fiacial literacy egage i activity(ies) that clarify ad ehace uderstadig of fiacial literacy pla ad implemet a presetatio or activity(ies) to educate ad promote fiacial literacy to orgaized groups ad/or the geeral public EVENT OVERVIEW 1 TO 3 PARTICIPANTS PAGES ALLOWED PRESENTATION TIME The project cosists of two major parts: the writte documet ad a oral presetatio by chapter represetatives. The writte documet will accout for 60 poits ad the oral presetatio will accout for the remaiig 40 of the total 100 poits. This is a project for the etire DECA chapter. Oe to three chapter represetatives may participate i the oral presetatio. All chapter represetatives must preset the project to the judges. The body of the writte etry must be limited to 30 umbered pages, icludig the appedix (if a appedix is attached), but excludig the title page ad the table of cotets. The Writte Evet Statemet of Assuraces ad Academic Itegrity must be siged ad submitted with the etry. Do ot iclude it i the page umberig. The chapter represetatives may brig all visual aids to the evet briefig. Oly approved visual aids may be used durig the presetatio. The oral presetatio may be a maximum 15 miutes i legth, icludig time for judge s questios.. The judge will evaluate the presetatio, focusig o the effectiveess of public speakig ad presetatio skills ad how well the chapter represetatives respod to questios that the judge may ask durig the presetatio. CHAPTER TEAM EVENTS KNOWLEDGE AND SKILLS DEVELOPED Chapter represetatives will demostrate kowledge ad skills eeded to address the compoets of the project as described i the cotet outlie ad evaluatio forms. Participats will also develop may 21 st cetury skills desired by today s employers. 21 st cetury skills are grouped ito broad categories icludig: Commuicatio ad Collaboratio Creativity ad Iovatio Critical Thikig ad Problem Solvig Flexibility ad Adaptability Iformatio Literacy Iitiative ad Self-directio (Cotiued o ext page) 95

98 FLPP 2016 Leadership ad Resposibility Media Literacy Productivity ad Accoutability Social ad Cross-cultural Skills A crosswalk is available at that shows which 21 st cetury skills are developed by participatig i each competitive evet. May Commo Core Stadards for Mathematics ad Eglish Laguage Arts & Literacy are supported by participatio i DECA s competitive evets. Crosswalks are available at that show which commo core stadards are supported by participatig i each competitive evet. FORMAT GUIDELINES FOR THE WRITTEN ENTRY The writte etry must follow these specificatios. Refer also to the Writte Etry Checklist ad the Writte Etry Evaluatio Form. A Writte Evet Statemet of Assuraces ad Academic Itegrity must be siged ad submitted with the etry. Do ot iclude it i the page umberig. Title page. The first page of the writte etry is the title page. It must iclude i ay order, but is ot limited to, the followig: FINANCIAL LITERACY PROMOTION PROJECT Title of the Project Name of DECA chapter Name of high school School address City, State/Provice, ZIP/Postal Code Names of chapter represetatives Date The title page will ot be umbered. Table of cotets. The table of cotets should follow the title page. The table of cotets may be sigle-spaced ad may be oe or more pages log. The table of cotets page(s) will ot be umbered. Body of the writte etry. The body of the writte etry begis with Sectio I, Executive Summary ad cotiues i the sequece outlied here. The first page of the body is umbered 1 ad all followig pages are umbered i sequece. Page umbers cotiue through the bibliography (required) ad the appedix (optioal). Follow this outlie whe you write your etry. Poits for each sectio are icluded o the Writte Etry Evaluatio Form. Each sectio must be titled, icludig the bibliography ad the appedix. I. EXECUTIVE SUMMARY Oe- to three-page descriptio of the project II. INTRODUCTION A. Descriptio of the local DECA chapter B. Descriptio of the school ad commuity III. MANAGEMENT OF ACTIVITY(IES) TARGETED AT OUTSIDE AUDIENCE A. Purpose of the activity(ies) B. Plaig ad orgaizatio of activity(ies) C. Implemetatio of activity(ies) IV. EVALUATION AND RECOMMENDATIONS A. Evaluatio of campaig B. Recommedatios for additioal ew activity(ies) for future campaigs V. BIBLIOGRAPHY VI. APPENDIX A appedix is optioal. Iclude i the appedix ay exhibits appropriate to the writte etry, but ot importat eough to iclude i the body. These might iclude sample questioaires used, letters set ad received, geeral backgroud data, etc. CHECKLIST STANDARDS I additio to followig the outlie provided, whe preparig your writte etry you must observe all of the followig rules. The purpose of these rules is to make competitio as fair as possible amog the participat teams. Refer to the Writte Etry Checklist o page 72 for a complete list of stadards. 96

99 FLPP 2016 PRESENTATION GUIDELINES Prior to the presetatio, the judge will evaluate the writte portio of the etry. The major emphasis of the writte etry is o the cotet. Drawigs, illustratios ad graphic presetatios (where allowed) will be judged for clarity, ot artistic value. The chapter represetatives will preset the project to the judge i a 15-miute presetatio worth 40 poits. (See Presetatio Judgig.) The presetatio begis immediately after the itroductio of the chapter represetatives to the judge by the adult assistat. Each chapter represetative must take part i the presetatio. Each chapter represetative may brig a copy of the writte etry or ote cards pertaiig to the writte etry ad use as referece durig the presetatio. If time remais, the judge may ask questios pertaiig to the project. The chapter represetatives may use the followig items durig the oral presetatio: ot more tha three (3) stadard-sized posters ot to exceed 22 1 /2 iches by 30 1 /2 iches each. Participats may use both sides of the posters, but all attachmets must fit withi the poster dimesios. oe (1) stadard-sized presetatio display board ot to exceed 36 1 /2 iches by 48 1 /2 iches. oe (1) desktop flip chart presetatio easel 12 iches by 10 iches (dimesios of the page). oe (1) persoal laptop computer. cell phoes/smartphoes, ipods/mp3 players, ipads/tablets or ay type of a had-held, iformatio sharig device will be allowed i writte evets if applicable to the presetatio. soud, as log as the volume is kept at a coversatioal level. Oly visual aids that ca be easily carried to the presetatio by the actual chapter represetatives will be permitted, ad the chapter represetatives themselves must set up the visuals. No set-up time will be allowed. Chapter represetatives must furish their ow materials ad equipmet. No electrical power or Iteret coectio will be supplied. Materials appropriate to the situatio may be haded to or left with judges i all competitive evets. Items of moetary value may be haded to but may ot be left with judges. Items such as flyers, brochures, pamphlets ad busiess cards may be haded to or left with the judge. No food or driks allowed. If ay of these rules are violated, the adult assistat must be otified by the judge. PRESENTATION JUDGING Chapter represetatives will make a 15-miute presetatio to you. You may refer to the writte etry, or to your otes, durig the presetatio. CHAPTER TEAM EVENTS At the begiig of the presetatio (after itroductios), the chapter represetatives will describe the campaig. Allow the chapter represetatives to complete this portio without iterruptio, uless you are asked to respod. Each chapter represetative must take part i the presetatio. If time remais, you may ask questios that seem appropriate, based o your otes or o the writte etry itself (to which you may refer durig the presetatio). At the coclusio of the presetatio, thak the chapter represetatives. The complete the Presetatio Evaluatio Form, makig sure to record a score for all categories. Maximum score for the presetatio is 40 poits. (Cotiued o ext page) 97

100 FLPP 2016 FINANCIAL LITERACY PROMOTION PROJECT, 2016 WRITTEN ENTRY EVALUATION FORM Participat: Participat: Participat: I.D. Number: Please refer to Format Guidelies for the Writte Etry for a more detailed explaatio of these items. Little/No Value Below Expectatios Meets Expectatios Exceeds Expectatios Judged Score EXECUTIVE SUMMARY 1. Oe- to three-page descriptio of the project INTRODUCTION 2. Descriptio of the local DECA chapter ad the school ad commuity MANAGEMENT OF ACTIVITY(IES) TARGETED AT OUTSIDE AUDIENCE 3. Purpose of activity(ies) Plaig ad orgaizatio of activity(ies) Implemetatio of activity(ies) EVALUATION AND RECOMMENDATIONS 6. Evaluatio of campaig activities targeted at the outside audiece Recommedatios for additioal ew activity(ies) for future campaigs APPEARANCE AND WORD USAGE 8. Professioal layout, eatess, proper grammar, spellig ad word usage Writte Etry Total Poits (maximum 60 poits): Judge: A B C D E F G H I J (circle oe) 98

101 FLPP 2016 FINANCIAL LITERACY PROMOTION PROJECT, 2016 ORAL PRESENTATION EVALUATION FORM Participat: Participat: Participat: I.D. Number: Little/No Value Below Expectatios Meets Expectatios Exceeds Expectatios Judged Score PRESENTATION 1. Opeig presetatio: descriptio of the project; orgaizatio, clarity ad effectiveess of the presetatio TO WHAT EXTENT DID THE CHAPTER REPRESENTATIVES UTILIZE PROJECT MANAGEMENT SKILLS TO: 2. Iitiate the project? Execute ad cotrol the project? Maage the project schedule? Maage the project team? Evaluate ad close the project? GENERAL 7. Overall performace, orgaizatio of iformatio ad selectio ad use of graphic aids RECAP: WRITTEN ENTRY (60): PRESENTATION (40): SUBTOTAL (100): CHAPTER TEAM EVENTS LESS PENALTY POINTS: TOTAL SCORE: Judge: A B C D E F G H I J (circle oe) 99

102 LEARN AND EARN PROJECT 2016 The Lear ad Ear Project is a chapter project that develops busiess ad marketig kowledge ad skills. Positive earig outcomes i this project are ot as critical to its success as the learig outcomes. The Lear ad Ear Project applies etrepreeurial kowledge ad skills to a sigle sales/service activity to be ru as a real busiess veture. MARKETING I a sese, the project is a chapter etrepreeurship project. The sales/service activity may focus o ay subject of iterest to the chapter ad should ivolve the majority of the chapter members. School store projects may be appropriate, but should be plaed aroud a ew marketig program withi the store. The project may begi at ay time after the close of the previous year s chartered associatio coferece ad ru to the begiig of the ext chartered associatio coferece. A evaluatio of the project s plaig, orgaizatio ad implemetatio must be icluded i the report. The Lear ad Ear Project provides a opportuity for chapter members to pla, orgaize ad coduct a sales/service project i their local commuity develop a busiess pla implemet a promotioal campaig evaluate the plaig, implemetatio ad outcome of the project 1 TO 3 PARTICIPANTS PAGES ALLOWED PRESENTATION TIME EVENT OVERVIEW The project cosists of two major parts: the writte documet ad the oral presetatio by chapter represetatives. The writte documet will accout for 60 poits ad the oral presetatio will accout for the remaiig 40 of the total 100 poits. This is a project for the etire DECA chapter. Oe to three chapter represetatives may participate i the oral presetatio. All chapter represetatives must preset the project to the judges. The body of the writte etry must be limited to 30 umbered pages, icludig the appedix (if a appedix is attached), but excludig the title page ad the table of cotets. The Writte Evet Statemet of Assuraces ad Academic Itegrity must be siged ad submitted with the etry. Do ot iclude it i the page umberig. The chapter represetatives may brig all visual aids to the evet briefig. Oly approved visual aids may be used durig the presetatio. The oral presetatio may be a maximum 15 miutes i legth, icludig time for judge s questios. The judge will evaluate the presetatio, focusig o the effectiveess of public speakig ad presetatio skills ad how well the chapter represetatives respod to questios that the judge may ask durig the presetatio. KNOWLEDGE AND SKILLS DEVELOPED Chapter represetatives will demostrate kowledge ad skills eeded to address the compoets of the project as described i the cotet outlie ad evaluatio forms. Participats will also develop may 21 st cetury skills, i the followig categories, desired by today s employers: Commuicatio ad Collaboratio Creativity ad Iovatio Critical Thikig ad Problem Solvig Flexibility ad Adaptability Iformatio Literacy Iitiative ad Self-directio Leadership ad Resposibility Media Literacy Productivity ad Accoutability Social ad Cross-cultural Skills A crosswalk is available at that shows which 21 st cetury skills are developed by participatig i each competitive evet. May Commo Core Stadards for Mathematics ad Eglish Laguage Arts & Literacy are supported by participatio i DECA s competitive evets. Crosswalks are available at that show which commo core stadards are supported by participatig i each competitive evet. 100

103 LEP 2016 FORMAT GUIDELINES FOR THE WRITTEN ENTRY The writte etry must follow these specificatios. Refer also to the Writte Etry Checklist ad the Writte Etry Evaluatio Form. A Writte Evet Statemet of Assuraces ad Academic Itegrity must be siged ad submitted with the etry. Do ot iclude it i the page umberig. Title page. The first page of the writte etry is the title page. It must iclude i ay order, but is ot limited to, the followig: LEARN AND EARN PROJECT Title of the project Name of DECA chapter Name of high school School address City, State/Provice, ZIP/Postal Code Names of chapter represetatives Date The title page will ot be umbered. Table of cotets. The table of cotets should follow the title page. The table of cotets may be sigle-spaced ad may be oe or more pages log. The table of cotets page(s) will ot be umbered. Body of the writte etry. The body of the writte etry begis with Sectio I, Executive Summary ad cotiues i the sequece outlied here. The first page of the body is umbered 1 ad all followig pages are umbered i sequece. Page umbers cotiue through the bibliography (required) ad the appedix (optioal). Follow this outlie whe you write your etry. Poits for each sectio are icluded o the Writte Etry Evaluatio Form. Each sectio must be titled, icludig the bibliography ad the appedix. I. EXECUTIVE SUMMARY Oe- to three-page descriptio of the project II. INTRODUCTION The type of project proposed, a brief descriptio of the major product/service ivolved, sources of iformatio (resource materials, presetatios, etc.), a brief descriptio of advisors ad their ivolvemet III. ANALYSIS OF THE BUSINESS SITUATION A. Tradig area aalysis Geeral data: geographic, demographic, ecoomic; competitive data: preset competitors (listed ad briefly described), competitive advatages ad disadvatages of the proposed project B. Market segmet aalysis Customer buyig behavior related to the proposed project IV. PLANNED OPERATION OF THE PROPOSED PROJECT A. Proposed orgaizatio Start-up steps to form the project; plaed persoel (or fuctioal) eeds; proposed staffig to hadle maagerial, fiacial, marketig, productio (if applicable) fuctios; proposed orgaizatio chart B. Proposed product/service Details of product(s)/services(s) to be offered; iclude potetial suppliers, ivetory policies, if applicable. If the project is a service project, appropriate iformatio about plas to provide the service, icludig ecessary supplies, etc. C. Proposed marketig strategies Proposed promotioal program, promotioal activity(ies), media availability, costs, promotioal pla outlie D. Projected budget 1. Projected operatig budget 2. Ratioale for the projected budget V. OUTCOMES A. Describe project implemetatio, uusual or uforesee challeges or successes ad the methods of hadlig them B. Learig outcomes Describe what chapter members leared about marketig ad maagemet from the project C. Earig outcomes Documet earigs ad compare to the projected budget CHAPTER TEAM EVENTS (Cotiued o ext page) 101

104 LEP 2016 D. Recommedatios for improvig the project 1. Recommedatios for future projects 2. Plas for improvig the learig ad earig outcomes of the project VI. BIBLIOGRAPHY VII. APPENDIX A appedix is optioal. Iclude i the appedix ay exhibits appropriate to the writte etry, but ot importat eough to iclude i the body. These might iclude sample questioaires used, letters set ad received, geeral backgroud data, miutes of meetigs, etc. CHECKLIST STANDARDS I additio to followig the outlie provided, whe preparig your writte etry you must observe all of the followig rules. The purpose of these rules is to make competitio as fair as possible amog the participat teams. Refer to the Writte Etry Checklist o page 72 for a complete list of stadards. PRESENTATION GUIDELINES Prior to the presetatio, the judge will evaluate the writte portio of the etry. The major emphasis of the writte etry is o the cotet. Drawigs, illustratios ad graphic presetatios (where allowed) will be judged for clarity, ot artistic value. The chapter represetatives will preset the project to the judge i a 15-miute presetatio worth 40 poits. (See Presetatio Judgig.) The presetatio begis immediately after the itroductio of the chapter represetatives to the judge by the adult assistat. Each chapter represetative must take part i the presetatio. Each chapter represetative may brig a copy of the writte etry or ote cards pertaiig to the writte etry ad use as referece durig the presetatio. If time remais, the judge may ask questios pertaiig to the project. The chapter represetatives may use the followig items durig the oral presetatio: ot more tha three (3) stadard-sized posters ot to exceed 22 1 /2 iches by 30 1 /2 iches each. Participats may use both sides of the posters, but all attachmets must fit withi the poster dimesios. oe (1) stadard-sized presetatio display board ot to exceed 36 1 /2 iches by 48 1 /2 iches. oe (1) desktop flip chart presetatio easel 12 iches by 10 iches (dimesios of the page). oe (1) persoal laptop computer. cell phoes/smartphoes, ipods/mp3 players, ipads/tablets or ay type of a had-held, iformatio sharig device will be allowed i writte evets if applicable to the presetatio. soud, as log as the volume is kept at a coversatioal level. Oly visual aids that ca be easily carried to the presetatio by the actual chapter represetatives will be permitted, ad the chapter represetatives themselves must set up the visuals. No set-up time will be allowed. Chapter represetatives must furish their ow materials ad equipmet. No electrical power or Iteret coectio will be supplied. Materials appropriate to the situatio may be haded to or left with judges i all competitive evets. Items of moetary value may be haded to but may ot be left with judges. Items such as flyers, brochures, pamphlets ad busiess cards may be haded to or left with the judge. No food or driks allowed. If ay of these rules are violated, the adult assistat must be otified by the judge. CHAPTER TEAM EVENTS PRESENTATION JUDGING Chapter represetatives will appear for a 15-miute presetatio with you. You may refer to the writte etry, or to your otes, durig the presetatio. At the begiig of the presetatio (after itroductios), the chapter represetatives will describe the project. Allow the chapter represetatives to complete this portio without iterruptio, uless you are asked to respod. Each chapter represetative must take part i the presetatio. If time remais, you may ask questios that seem appropriate, based o your otes or o the writte etry itself (to which you may refer durig the presetatio). At the coclusio of the presetatio, thak the chapter represetatives. The complete the Presetatio Evaluatio Form, makig sure to record a score for all categories. Maximum score for the presetatio is 40 poits. 102

105 LEP 2016 LEARN AND EARN PROJECT, 2016 WRITTEN ENTRY EVALUATION FORM Participat: Participat: Participat: I.D. Number: Please refer to Format Guidelies for the Writte Etry for a more detailed explaatio of these items. Little/No Value Below Expectatios Meets Expectatios Exceeds Expectatios Judged Score EXECUTIVE SUMMARY 1. Oe- to three-page descriptio of the project INTRODUCTION 2. Type of project, product ad/or service descriptio, sources of iformatio ANALYSIS OF THE BUSINESS SITUATION 3. Tradig area aalysis Market segmet aalysis PLANNED OPERATION OF THE PROPOSED PROJECT 5. Proposed orgaizatio Proposed product/service Proposed marketig strategies: pricig ad promotioal activity(ies) Projected operatig budget Ratioale for the projected budget OUTCOMES 10. Geeral project implemetatio Learig outcomes Earig outcomes RECOMMENDATIONS FOR IMPROVING THE PROJECT 13. Recommedatios for future projects Plas for improvig the learig ad earig outcomes of the project APPEARANCE AND WORD USAGE 15. Professioal layout, eatess, proper grammar, spellig ad word usage Writte Etry Total Poits (maximum 60 poits): Judge: A B C D E F G H I J (circle oe) 103

106 LEP 2016 LEARN AND EARN PROJECT, 2016 ORAL PRESENTATION EVALUATION FORM Participat: Participat: Participat: I.D. Number: Little/No Value Below Expectatios Meets Expectatios Exceeds Expectatios Judged Score PRESENTATION 1. Opeig presetatio: descriptio of the project; orgaizatio, clarity ad effectiveess of the presetatio TO WHAT EXTENT DID THE CHAPTER REPRESENTATIVES UTILIZE PROJECT MANAGEMENT SKILLS TO: 2. Iitiate the project? Execute ad cotrol the project? Maage the project schedule? Maage the project team? Evaluate ad close the project? GENERAL 7. Overall performace, orgaizatio of iformatio ad selectio ad use of graphic aids LESS PENALTY POINTS: TOTAL SCORE: Judge: A B C D E F G H I J (circle oe) 104

107 PUBLIC RELATIONS PROJECT 2016 The purpose of the Public Relatios Project is to provide a opportuity for the chapter members to demostrate the kowledge ad skills eeded i plaig, orgaizig, implemetig ad evaluatig a sigle public relatios campaig coducted by the chapter. The campaig may focus o ay topic or subject of iterest to the chapter MARKETING ad should ivolve the majority of the chapter members. The project may begi at ay time after the close of the previous chartered associatio coferece ad ru to the begiig of the ext chartered associatio coferece. A evaluatio of the campaig s plaig, orgaizatio ad implemetatio must be icluded i the report. The Public Relatios Project provides a opportuity for chapter members to develop ad/or idetify a theme for a public relatios campaig pla ad orgaize a public relatios campaig i their local commuity implemet a public relatios campaig evaluate the plaig ad implemetatio process 1 TO 3 PARTICIPANTS PAGES ALLOWED PRESENTATION TIME EVENT OVERVIEW The project cosists of two major parts: the writte documet ad a oral presetatio by chapter represetatives. The writte documet will accout for 60 poits ad the oral presetatio will accout for the remaiig 40 of the total 100 poits. This is a project for the etire DECA chapter. Oe to three chapter represetatives may participate i the oral presetatio. All chapter represetatives must preset the project to the judges. Each chapter represetative must respod to questios. The body of the writte etry must be limited to 30 umbered pages, icludig the appedix (if a appedix is attached), but excludig the title page ad the table of cotets. The Writte Evet Statemet of Assuraces ad Academic Itegrity must be siged ad submitted with the etry. Do ot iclude it i the page umberig. The chapter represetatives may brig all visual aids to the evet briefig. Oly approved visual aids may be used durig the presetatio. The oral presetatio may be a maximum 15 miutes i legth, icludig time for judge s questios. The judge will evaluate the presetatio, focusig o the effectiveess of public speakig ad presetatio skills ad how well the chapter represetatives respod to questios that the judge may ask durig the presetatio. CHAPTER TEAM EVENTS KNOWLEDGE AND SKILLS DEVELOPED Chapter represetatives will demostrate kowledge ad skills eeded to address the compoets of the project as described i the cotet outlie ad evaluatio forms. Participats will also develop may 21 st cetury skills, i the followig categories, desired by today s employers: Commuicatio ad Collaboratio Creativity ad Iovatio Critical Thikig ad Problem Solvig Flexibility ad Adaptability Iformatio Literacy Iitiative ad Self-directio Leadership ad Resposibility Media Literacy Productivity ad Accoutability Social ad Cross-cultural Skills A crosswalk is available at that shows which 21 st cetury skills are developed by participatig i each competitive evet. May Commo Core Stadards for Mathematics ad Eglish Laguage Arts & Literacy are supported by participatio i DECA s competitive evets. Crosswalks are available at that show which commo core stadards are supported by participatig i each competitive evet. (Cotiued o ext page) 105

108 PRP 2016 FORMAT GUIDELINES FOR THE WRITTEN ENTRY The writte etry must follow these specificatios. Refer also to the Writte Etry Checklist ad the Writte Etry Evaluatio Form. A Writte Evet Statemet of Assuraces ad Academic Itegrity must be siged ad submitted with the etry. Do ot iclude it i the page umberig. Title page. The first page of the writte etry is the title page. It must iclude i ay order, but is ot limited to, the followig: PUBLIC RELATIONS PROJECT Title of the project Name of DECA chapter Name of high school School Address City, State/Provice, ZIP/Postal Code Names of chapter represetatives Date The title page will ot be umbered. Table of cotets. The table of cotets should follow the title page. The table of cotets may be sigle-spaced ad may be oe or more pages log. The table of cotets page(s) will ot be umbered. Body of the writte etry. The body of the writte etry begis with Sectio I, Executive Summary ad cotiues i the sequece outlied here. The first page of the body is umbered 1 ad all followig pages are umbered i sequece. Page umbers cotiue through the bibliography (required) ad the appedix (optioal). Follow this outlie whe you write your etry. Poits for each sectio are icluded o the Writte Etry Evaluatio Form. Each sectio must be titled, icludig the bibliography ad the appedix. I. EXECUTIVE SUMMARY Oe- to three-page descriptio of the project II. CAMPAIGN THEME OR FOCUS A. Statemet ad descriptio of the issue to be addressed B. Ratioale for selectig the issue C. Descriptio of the target populatio (such as commuity, school, etc.) III. LOCAL MEDIA AND OTHER PROMOTIONAL POSSIBILITIES A. Local prit ad broadcast media available B. Other possible promotioal activity(ies) C. Media mix ad ratioale for media ad other promotioal activity(ies) IV. CAMPAIGN ORGANIZATION AND IMPLEMENTATION A. Orgaizatioal chart, member ivolvemet ad job descriptio B. Descriptio of the campaig ad documetatio C. Estimated impact o the target populatio V. EVALUATION AND RECOMMENDATIONS A. Evaluatio of the process B. Recommedatios for future campaigs VI. BIBLIOGRAPHY VII. APPENDIX A appedix is optioal. Iclude i the appedix ay exhibits appropriate to the writte etry, but ot importat eough to iclude i the body. These might iclude sample questioaires used, letters set ad received, geeral backgroud data, miutes of meetigs, etc. CHECKLIST STANDARDS I additio to followig the outlie provided, whe preparig your writte etry you must observe all of the followig rules. The purpose of these rules is to make competitio as fair as possible amog the participat teams. Refer to the Writte Etry Checklist o page 72 for a complete list of stadards. 106

109 PRP 2016 PRESENTATION JUDGING Prior to the presetatio, the judge will evaluate the writte portio of the etry. The major emphasis of the writte etry is o the cotet. Drawigs, illustratios ad graphic presetatios (where allowed) will be judged for clarity, ot artistic value. The chapter represetatives will preset the project to the judge i a 15-miute presetatio worth 40 poits. (See Presetatio Judgig.) The presetatio begis immediately after the itroductio of the chapter represetatives to the judge by the adult assistat. Each chapter represetative must take part i the presetatio. Each chapter represetative may brig a copy of the writte etry or ote cards pertaiig to the writte etry ad use as referece durig the presetatio. If time remais, the judge may ask questios pertaiig to the project. The chapter represetatives may use the followig items durig the oral presetatio: ot more tha three (3) stadard-sized posters ot to exceed 22 1 /2 iches by 30 1 /2 iches each. Participats may use both sides of the posters, but all attachmets must fit withi the poster dimesios. oe (1) stadard-sized presetatio display board ot to exceed 36 1 /2 iches by 48 1 /2 iches. oe (1) desktop flip chart presetatio easel 12 iches by 10 iches (dimesios of the page). oe (1) persoal laptop computer. cell phoes/smartphoes, ipods/mp3 players, ipads/tablets or ay type of a had-held, iformatio sharig device will be allowed i writte evets if applicable to the presetatio. soud, as log as the volume is kept at a coversatioal level. Oly visual aids that ca be easily carried to the presetatio by the actual chapter represetatives will be permitted, ad the chapter represetatives themselves must set up the visuals. No set-up time will be allowed. Chapter represetatives must furish their ow materials ad equipmet. No electrical power or Iteret coectio will be supplied. Materials appropriate to the situatio may be haded to or left with judges i all competitive evets. Items of moetary value may be haded to but may ot be left with judges. Items such as flyers, brochures, pamphlets ad busiess cards may be haded to or left with the judge. No food or driks allowed. If ay of these rules are violated, the adult assistat must be otified by the judge. PRESENTATION GUIDELINES Chapter represetatives will make a 15-miute presetatio to you. You may refer to the writte etry, or to your otes, durig the presetatio. CHAPTER TEAM EVENTS At the begiig of the presetatio (after itroductios), the chapter represetatives will describe the campaig. Allow the chapter represetatives to complete this portio without iterruptio, uless you are asked to respod. Each chapter represetative must take part i the presetatio. If time remais, you may ask questios that seem appropriate, based o your otes or o the writte etry itself (to which you may refer durig the presetatio). At the coclusio of the presetatio, thak the chapter represetatives. The complete the Presetatio Evaluatio Form, makig sure to record a score for all categories. Maximum score for the presetatio is 40 poits. (Cotiued o ext page) 107

110 PRP 2016 PUBLIC RELATIONS PROJECT, 2016 WRITTEN ENTRY EVALUATION FORM Participat: Participat: Participat: I.D. Number: Please refer to Format Guidelies for the Writte Etry for a more detailed explaatio of these items. Little/No Value Below Expectatios Meets Expectatios Exceeds Expectatios Judged Score EXECUTIVE SUMMARY 1. Oe- to three-page descriptio of the project CAMPAIGN THEME OR FOCUS 2. Statemet ad descriptio of the issue to be addressed Ratioale for selectig the issue Descriptio of the target populatio LOCAL MEDIA/PROMOTIONAL POSSIBILITIES 5. Local prit ad broadcast media available Other possible promotioal activity(ies) Ratioale for the media mix CAMPAIGN ORGANIZATION AND IMPLEMENTATION 8. Orgaizatioal chart/job descriptio Descriptio of the campaig ad documetatio Estimated impact o the target populatio EVALUATION AND RECOMMENDATIONS 11. Evaluatio of the process Recommedatios for future campaigs APPEARANCE AND WORD USAGE 13. Professioal layout, eatess, proper grammar, spellig ad word usage Writte Etry Total Poits (maximum 60 poits): Judge: A B C D E F G H I J (circle oe) 108

111 PRP 2016 PUBLIC RELATIONS PROJECT, 2016 ORAL PRESENTATION EVALUATION FORM Participat: Participat: Participat: I.D. Number: Little/No Value Below Expectatios Meets Expectatios Exceeds Expectatios Judged Score PRESENTATION 1. Opeig presetatio: descriptio of the project; orgaizatio, clarity ad effectiveess of the presetatio TO WHAT EXTENT DID THE CHAPTER REPRESENTATIVES UTILIZE PROJECT MANAGEMENT SKILLS TO: 2. Iitiate the project? Execute ad cotrol the project? Maage the project schedule? Maage the project team? Evaluate ad close the project? GENERAL 7. Overall performace, orgaizatio of iformatio ad selectio ad use of graphic aids Judge: A B C D E F G H I J (circle oe) LESS PENALTY POINTS: TOTAL SCORE: 109

112 INNOVATION PLAN 2016 The Iovatio Pla Evet ivolves the idea geeratio ad opportuity recogitio eeded to take advatage of market opportuities to itroduce a ew busiess, product or service. Ay type of busiess, product or service may be used. ENTREPRENEURSHIP Participats i the Iovatio Pla Evet will preset a brief cocept paper explaiig the opportuity that exists i the marketplace ad how their iovatio will meet the eeds of cosumers. 1 TO 3 PARTICIPANTS PAGES ALLOWED PRESENTATION TIME EVENT OVERVIEW The Iovatio Pla Evet cosists of a cocept paper ad the oral presetatio. Each evet etry will be composed of oe to three members of a DECA chapter. All participats must preset the project to the judges. All participats preset must respod to questios. The body of the writte etry must be limited to 5 umbered pages, icludig the appedix (if a appedix is attached), but excludig the title page ad the table of cotets. The Writte Evet Statemet of Assuraces ad Academic Itegrity must be siged ad submitted with the etry. Do ot iclude it i the page umberig. The participats may brig all visual aids to the evet briefig. Oly approved visual aids may be used durig the presetatio. The oral presetatio may be a maximum of 15 miutes i legth, icludig time for judge s questios. The judge will evaluate the presetatio, focusig o the effectiveess of public speakig ad presetatio skills ad how well the participat respods to questios that the judge may ask durig the presetatio. KNOWLEDGE AND SKILLS DEVELOPED Participats will demostrate kowledge ad skills eeded to address the compoets of the project as described i the cotet outlie ad evaluatio forms. Participats will also develop may 21 st cetury skills, i the followig categories, desired by today s employers: Commuicatio ad Collaboratio Creativity ad Iovatio Critical Thikig ad Problem Solvig Flexibility ad Adaptability Iformatio Literacy Iitiative ad Self-directio Leadership ad Resposibility Media Literacy Productivity ad Accoutability Social ad Cross-cultural Skills A crosswalk is available at that shows which 21 st cetury skills are developed by participatig i each competitive evet. May Commo Core Stadards for Mathematics ad Eglish Laguage Arts & Literacy are supported by participatio i DECA s competitive evets. Crosswalks are available at that show which commo core stadards are supported by participatig i each competitive evet. FORMAT GUIDELINES FOR THE WRITTEN ENTRY The writte etry must follow these specificatios. Refer also to the Writte Etry Checklist ad the Writte Etry Evaluatio Form. A Writte Evet Statemet of Assuraces ad Academic Itegrity must be siged ad submitted with the etry. Do ot iclude it i the page umberig. Title page. The first page of the writte etry is the title page. It must iclude i ay order, but is ot limited to, the followig: INNOVATION PLAN EVENT Name of DECA chapter 110

113 EIP 2016 Name of high school School address City, State/Provice, ZIP/Postal Code Name of participat Date The title page will ot be umbered. Table of cotets. The table of cotets should follow the title page. The table of cotets may be sigle-spaced ad may be oe or more pages log. The table of cotets page(s) will ot be umbered. Body of the writte etry. The body of the writte etry begis with Sectio I, Executive Summary ad cotiues i the sequece outlied here. The first page of the body is umbered 1 ad all followig pages are umbered i sequece. Page umbers cotiue through the bibliography (required) ad appedix (optioal). Follow this outlie whe you write your proposal. Poits for each sectio are show o the Writte Etry Evaluatio Form. Each sectio must be titled, icludig the bibliography ad the appedix. I. EXECUTIVE SUMMARY Oe page summary of the busiess model II. PROBLEM List the top three problems your product/service is addressig. III. CUSTOMER SEGMENTS Who are the target customers? IV. UNIQUE VALUE PROPOSITION What is the sigle, clear, compellig message that states why your product/service is differet ad worth buyig? V. SOLUTION What are the top three features of your product/service? VI. CONCLUSION Summary of key poits VII. BIBLIOGRAPHY VIII. APPENDIX A appedix is optioal. Iclude i the appedix ay exhibits appropriate to the writte etry but ot importat eough to iclude i the body; these might iclude sample questioaires used, letters set ad received, geeral backgroud data, miutes of meetigs, etc. CHECKLIST STANDARDS I additio to followig the outlie provided, whe preparig your writte etry you must observe all of the followig rules. The purpose of these rules is to make competitio as fair as possible amog the participat teams. Refer to the Writte Etry Checklist o page 72 for a complete list of stadards. ENTREPRENEURSHIP EVENTS PRESENTATION GUIDELINES Prior to the presetatio, the judge will evaluate the writte portio of the etry. The major emphasis of the writte etry is o the cotet. Drawigs, illustratios ad graphic presetatios (where allowed) will be judged for clarity, ot artistic value. The participats will preset the project to the judge i a 15-miute presetatio worth 100 poits. (See Presetatio Judgig.) The presetatio begis immediately after the itroductio of the participats to the judge by the adult assistat. Each participat must take part i the presetatio. Each participat may brig a copy of the writte etry or ote cards pertaiig to the writte etry ad use as referece durig the presetatio. If time remais, the judge may ask questios pertaiig to the project. The participats may use the followig items durig the oral presetatio: ot more tha three (3) stadard-sized posters ot to exceed 22 1 /2 iches by 30 1 /2 iches each. Participat may use both sides of the posters, but all attachmets must fit withi the poster dimesios. oe (1) stadard-sized presetatio display board ot to exceed 36 1 /2 iches by 48 1 /2 iches. (Cotiued o ext page) 111

114 EIP 2016 oe (1) desktop flip chart presetatio easel 12 iches by 10 iches (dimesios of the page). oe (1) persoal laptop computer. cell phoes/smartphoes, ipods/mp3 players, ipads/tablets or ay type of a had-held, iformatio sharig device will be allowed i writte evets if applicable to the presetatio. soud, as log as the volume is kept at a coversatioal level. Oly visual aids that ca be easily carried to the presetatio by the actual participats will be permitted, ad the participats themselves must set up the visuals. No set-up time will be allowed. Participats must furish his/her ow materials ad equipmet. No electrical power or Iteret coectio will be supplied. Materials appropriate to the situatio may be haded to or left with judges i all competitive evets. Items of moetary value may be haded to but may ot be left with judges. Items such as flyers, brochures, pamphlets ad busiess cards may be haded to or left with the judge. No food or driks allowed. If ay of these rules are violated, the adult assistat must be otified by the judge. PRESENTATION JUDGING Each participat will make a 15-miute presetatio to you. You are role-playig a loa officer or veture capitalist. You may refer to the writte etry, or to otes, durig the presetatio. At the begiig of the presetatio (after itroductio), the participat will describe the proposal ad the feasibility of the busiess veture. Allow the participats to complete this portio without iterruptio, uless you are asked to respod. Each participat must take part i the presetatio. If time remais, you may ask questios that seem appropriate, based o your otes or o the writte etry itself (to which you may refer durig the presetatio). At the coclusio of the presetatio, thak the participats. The complete the Presetatio Evaluatio Form, makig sure to record a score for all categories. Maximum score for the presetatio is 100 poits. 112

115 EIP 2016 INNOVATION PLAN EVENT, 2016 CONCEPT PAPER AND ORAL PRESENTATION EVALUATION FORM Participat: Participat: Participat: I.D. Number: Please refer to Format Guidelies for the Writte Etry for a more detailed explaatio of these items. Little/No Value Below Expectatios Meets Expectatios Exceeds Expectatios Judged Score EXECUTIVE SUMMARY 1. Oe-page summary of the busiess model PROBLEM 2. List of the top three problems the product/ service is addressig CUSTOMER SEGMENTS 3. Descriptio of target customers UNIQUE VALUE PROPOSITION 4. Descriptio of the sigle, clear, compellig message that states why the product/service is differet ad worth buyig SOLUTION 5. Descriptio of the top three features of the product/service CONCLUSION 6. Summary of key poits ad feasibility of the busiess veture GENERAL 7. Overall performace, orgaizatio of iformatio ad selectio ad use of graphic aids Total Possible Poits: Presetatio Total Poits: ENTREPRENEURSHIP EVENTS LESS PENALTY POINTS: TOTAL SCORE: Judge: A B C D E F G H I J (circle oe) 113

116 START-UP BUSINESS PLAN EVENT 2016 The purpose of the Start-Up Busiess Pla Evet is to provide a opportuity for the participat to develop ad preset a proposal to form a busiess. The evet provides a opportuity for a participat to develop ad demostrate mastery of essetial kowledge ad skills as they apply to the aalysis of a busiess opportuity. ENTREPRENEURSHIP 1 PARTICIPANT PAGES ALLOWED PRESENTATION TIME EVENT OVERVIEW This evet cosists of the busiess pla proposal describig a busiess the participat wats to develop ad the oral presetatio. This evet is for idividual participats oly. The body of the writte etry must be limited to 11 umbered pages, ot icludig the title page ad the table of cotets. The Writte Evet Statemet of Assuraces ad Academic Itegrity must be siged ad submitted with the etry. Do ot iclude it i the page umberig. The participat may brig all visual aids to the evet briefig. Oly approved visual aids may be used durig the presetatio. The oral presetatio may be a maximum of 15 miutes i legth, icludig time for judge s questios. The judge will evaluate the presetatio, focusig o the effectiveess of public speakig ad presetatio skills ad how well the participat respods to questios that the judge may ask durig the presetatio. KNOWLEDGE AND SKILLS DEVELOPED Participats will demostrate kowledge ad skills eeded to address the compoets of the project as described i the cotet outlie ad evaluatio forms. Participats will also develop may 21 st cetury skills, i the followig categories, desired by today s employers: Commuicatio ad Collaboratio Creativity ad Iovatio Critical Thikig ad Problem Solvig Flexibility ad Adaptability Iformatio Literacy Iitiative ad Self-directio Leadership ad Resposibility Media Literacy Productivity ad Accoutability Social ad Cross-cultural Skills A crosswalk is available at that shows which 21 st cetury skills are developed by participatig i each competitive evet. May Commo Core Stadards for Mathematics ad Eglish Laguage Arts & Literacy are supported by participatio i DECA s competitive evets. Crosswalks are available at that show which commo core stadards are supported by participatig i each competitive evet. FORMAT GUIDELINES FOR THE WRITTEN ENTRY The writte etry must follow these specificatios. Refer also to the Writte Etry Checklist ad the Writte Etry Evaluatio Form. A Writte Evet Statemet of Assuraces ad Academic Itegrity must be siged ad submitted with the etry. Do ot iclude it i the page umberig. Title page. The first page of the writte etry is the title page. It must iclude i ay order, but is ot limited to, the followig: 114

117 ESB 2016 START-UP BUSINESS PLAN EVENT Name of DECA chapter Name of high school School address City, State/Provice, ZIP/Postal Code Name of participat Date The title page will ot be umbered. Table of cotets. The table of cotets should follow the title page. The table of cotets may be sigle-spaced ad may be oe or more pages log. The table of cotets page(s) will ot be umbered. Body of the writte etry. The body of the writte etry begis with Sectio I, Executive Summary ad cotiues i the sequece outlied here. The first page of the body is umbered 1 ad all followig pages are umbered i sequece. Page umbers cotiue through the bibliography (required) ad appedix (optioal). Follow this outlie whe you write your proposal. Poits for each sectio are show o the Writte Etry Evaluatio Form. Each sectio must be titled, icludig the bibliography ad the appedix. I. EXECUTIVE SUMMARY Oe-page summary of the busiess model II. PROBLEM List the top three problems your product/service is addressig. III. CUSTOMER SEGMENTS Who are the target customers? IV. UNIQUE VALUE PROPOSITION What is the sigle, clear, compellig message that states why your product/service is differet ad worth buyig? V. SOLUTIONS What are the top three features of your product/service? VI. CHANNELS What are the pathways to customers? VII. REVENUE STREAMS A. What is the reveue model? B. What are the life time values? C. What is the reveue? D. What is the gross margi? VIII. COST STRUCTURE A. What are the customer acquisitio costs? B. What are the distributio costs? C. What are the huma resources costs? D. Additioal costs? IX. KEY METRICS What are the key activities that must be measured? X. COMPETITIVE ADVANTAGE What about your product/service meas that it caot be easily copied or bought? XI. CONCLUSION Specific request for fiacig, summary of key poits supportig the fiacial request XII. BIBLIOGRAPHY XIII. APPENDIX A appedix is optioal. Iclude i the appedix ay exhibits appropriate to the writte etry but ot importat eough to iclude i the body; these might iclude sample questioaires used, letters set ad received, geeral backgroud data, miutes of meetigs, etc ENTREPRENEURSHIP EVENTS (Cotiued o ext page) 115

118 ESB 2016 CHECKLIST STANDARDS I additio to followig the outlie provided, whe preparig your writte etry you must observe all of the followig rules. The purpose of these rules is to make competitio as fair as possible amog the participat teams. Refer to the Writte Etry Checklist o page 72 for a complete list of stadards. PRESENTATION GUIDELINES The major emphasis of the prospectus is o the cotet. Drawigs, illustratios ad graphic presetatios (where allowed) will be judged for clarity, ot artistic value. The participat will preset the busiess pla proposal to the judge i a 15-miute presetatio worth 100 poits. (See Presetatio Judgig.) The presetatio begis immediately after the itroductio of the participat to the judge by the adult assistat. The participat will sped ot more tha 15 miutes (after itroductios) settig up visual aids ad presetig the proposal to the judge. The participat may brig a copy of the busiess pla proposal or ote cards pertaiig to the proposal ad use as referece durig the presetatio. If time remais, the judge may ask questios pertaiig to the project. The participat may use the followig items durig the oral presetatio: ot more tha three (3) stadard-sized posters ot to exceed 22 1 /2 iches by 30 1 /2 iches each. Participat may use both sides of the posters, but all attachmets must fit withi the poster dimesios. oe (1) stadard-sized presetatio display board ot to exceed 36 1 /2 iches by 48 1 /2 iches. oe (1) desktop flip chart presetatio easel 12 iches by 10 iches (dimesios of the page). oe (1) persoal laptop computer. cell phoes/smartphoes, ipods/mp3 players, ipads/tablets or ay type of a had-held, iformatio sharig device will be allowed i writte evets if applicable to the presetatio. soud, as log as the volume is kept at a coversatioal level. Oly visual aids that ca be easily carried to the presetatio by the actual participat will be permitted, ad the participat himself/herself must set up the visuals. No set-up time will be allowed. Participat must furish his/her ow materials ad equipmet. No electrical power or Iteret coectio will be supplied. Materials appropriate to the situatio may be haded to or left with judges i all competitive evets. Items of moetary value may be haded to but may ot be left with judges. Items such as flyers, brochures, pamphlets ad busiess cards may be haded to or left with the judge. No food or driks allowed. If ay of these rules are violated, the adult assistat must be otified by the judge. PRESENTATION JUDGING The participat, assumig the role of a etrepreeur, has prepared a pla to form a busiess. As the judge, you are to assume the role of a potetial source of capital for the busiess. At the begiig of the presetatio (after itroductios), the participat will set up ay visual aids ad preset the proposal. Set-up time ad presetatio time are icluded i the 15 miutes. Allow the participat to complete this portio without iterruptio, uless you are asked to respod. If time remais, you may ask questios that seem appropriate, based o your otes or o the writte etry itself (to which you may refer durig the presetatio). The Presetatio Evaluatio Form follows the outlie show i the sectio etitled Presetatio Guidelies, which explais i greater detail what should be discussed i each part. Familiarize yourself with all of the guidelies before startig to evaluate the presetatio. After the presetatio, please thak the participat. The complete the Presetatio Evaluatio Form, makig sure to record a score for all categories. The maximum score for the evaluatio is 100 poits. It may help to go through several etries before actually startig to score the etries. Take otes o a separate sheet of paper if you wish to ask the participat about specific areas of the proposal durig the presetatio. 116

119 ESB 2016 START-UP BUSINESS PLAN EVENT, 2016 BUSINESS PLAN PROPOSAL AND ORAL PRESENTATION EVALUATION FORM Participat: I.D. Number: Little/No Value Below Expectatios Meets Expectatios Exceeds Expectatios Judged Score EXECUTIVE SUMMARY 1. Oe-page summary of the busiess model PROBLEM 2. List of the top three problems the product/service is addressig CUSTOMER SEGMENTS 3. Descriptio of target customers UNIQUE VALUE PROPOSITION 4. Descriptio of the sigle, clear, compellig message that states why the product/service is differet ad worth buyig SOLUTIONS 5. Descriptio of the top three features of the product/service CHANNELS 6. Descriptios of the pathways to customers REVENUE STREAMS 7. Descriptio of the reveue model Descriptios of the life time values Explaatio of the reveue Explaatio of the gross margi COST STRUCTURE 8. Explaatio of the customer acquisitio costs Explaatio of the distributio costs Explaatio of the huma resources costs Explaatio of ay additioal costs KEY METRICS ENTREPRENEURSHIP EVENTS 9. Explaatio of the key activities that must be measured COMPETITIVE ADVANTAGE 10. Explaatio of why the product/service caot be easily copied or bought CONCLUSION 11. Specific request for fiacig, summary of key poits supportig the fiacial request Total Possible Poits: Presetatio Total Poits: LESS PENALTY POINTS: TOTAL SCORE: Judge: A B C D E F G H I J (circle oe) 117

120 INDEPENDENT BUSINESS PLAN EVENT 2016 The Idepedet Busiess Pla Evet ivolves the developmet of a comprehesive proposal to start a ew busiess. Ay type of busiess may be used. The Idepedet Busiess Pla Evet will provide the participats with the opportuity to prepare a writte proposal for a ew busiess request fiacig for the proposal i a role-playig iterview with a bak or veture capital official ENTREPRENEURSHIP 1 TO 3 PARTICIPANTS PAGES ALLOWED PRESENTATION TIME EVENT OVERVIEW The project cosists of two major parts: the writte documet ad the oral presetatio. The writte documet will accout for 60 poits, ad the oral presetatio will accout for the remaiig 40 of the total 100 poits. Each evet etry will be composed of oe to three members of a DECA chapter. All participats must preset the project to the judge. All participats preset must respod to questios. The body of the writte etry must be limited to 30 umbered pages, icludig the appedix (if a appedix is attached), but excludig the title page ad the table of cotets. The Writte Evet Statemet of Assuraces ad Academic Itegrity must be siged ad submitted with the etry. Do ot iclude it i the page umberig. The participats may brig all visual aids to the evet briefig. Oly approved visual aids may be used durig the presetatio. The oral presetatio may be a maximum 15 miutes i legth, icludig time for the judge s questios. The judge will evaluate the presetatio, focusig o the effectiveess of public speakig ad presetatio skills ad how well the participats respod to questios that the judge may ask durig the presetatio. KNOWLEDGE AND SKILLS DEVELOPED Participats will demostrate kowledge ad skills eeded to address the compoets of the project as described i the cotet outlie ad evaluatio forms. Participats will also develop may 21 st cetury skills, i the followig categories, desired by today s employers: Commuicatio ad Collaboratio Creativity ad Iovatio Critical Thikig ad Problem Solvig Flexibility ad Adaptability Iformatio Literacy Iitiative ad Self-directio Leadership ad Resposibility Media Literacy Productivity ad Accoutability Social ad Cross-cultural Skills A crosswalk is available at that shows which 21 st cetury skills are developed by participatig i each competitive evet. May Commo Core Stadards for Mathematics ad Eglish Laguage Arts & Literacy are supported by participatio i DECA s competitive evets. Crosswalks are available at that show which commo core stadards are supported by participatig i each competitive evet. FORMAT GUIDELINES FOR THE WRITTEN ENTRY The writte etry must follow these specificatios. Refer also to the Writte Etry Checklist ad the Writte Etry Evaluatio Form. A Writte Evet Statemet of Assuraces ad Academic Itegrity must be siged ad submitted with the etry. Do ot iclude it i the page umberig. Title page. The first page of the writte etry is the title page. It must iclude i ay order, but is ot limited to, the followig: 118

121 EIB 2016 INDEPENDENT BUSINESS PLAN EVENT Name of DECA chapter Name of high school School address City, State/Provice, ZIP/Postal Code Names of participats Date The title page will ot be umbered. Table of cotets. The table of cotets should follow the title page. The table of cotets may be sigle-spaced ad may be oe or more pages log. The table of cotets page(s) will ot be umbered. Body of the writte etry. The body of the writte etry begis with Sectio I, Executive Summary ad cotiues i the sequece outlied here. The first page of the body is umbered 1 ad all followig pages are umbered i sequece. Page umbers cotiue through the bibliography (required) ad appedix (optioal). Follow this outlie whe you write your proposal. Poits for each sectio are show o the Writte Etry Evaluatio Form. Each sectio must be titled, icludig the bibliography ad the appedix. I. EXECUTIVE SUMMARY Oe- to three-page summary of the busiess model II. PROBLEM List the top three problems your product/service is addressig. III. CUSTOMER SEGMENTS Who are the target customers? IV. UNIQUE VALUE PROPOSITION What is the sigle, clear, compellig message that states why your product/service is differet ad worth buyig? V. SOLUTION What are the top three features of your product/service? VI. CHANNELS What are the pathways to customers? VII. REVENUE STREAMS A. What is the reveue model? B. What are the life time values? C. What is the reveue? D. What is the gross margi? VIII. COST STRUCTURE A. What are the customer acquisitio costs? B. What are the distributio costs? C. What are the huma resources costs? D. Additioal costs? IX. DETAILED FINANCIALS A. Projected icome statemets by moth for the first year s operatio (sales, expeses, profit/loss) B. Projected cash flow for the first year C. Projected cash flow by moth for the first year s operatio D. Projected balace sheet, ed of first year E. Projected three-year pla F. A brief arrative descriptio of the plaed growth of the proposed busiess, icludig fiacial resources ad eeds G. Proposed pla to meet capital eeds 1. Persoal ad iteral sources 2. Earigs, short-term ad log-term borrowig, log-term equity 3. Exteral sources 4. Short-term ad log-term borrowig, log-term equity (if applicable) 5. Repaymet plas 6. Pla to repay borrowed fuds or provide retur o ivestmet to equity fuds ENTREPRENEURSHIP EVENTS (Cotiued o ext page) 119

122 EIB 2016 X. KEY METRICS What are the key activities that must be measured? XI. COMPETITIVE ADVANTAGE What about your product/service meas that it caot be easily copied or bought? XII. CONCLUSION Specific request for fiacig, summary of key poits supportig the fiacial request XIII. BIBLIOGRAPHY XIV. APPENDIX A appedix is optioal. Iclude i the appedix ay exhibits appropriate to the writte etry but ot importat eough to iclude i the body; these might iclude sample questioaires used, letters set ad received, geeral backgroud data, miutes of meetigs, etc. CHECKLIST STANDARDS I additio to followig the outlie provided, whe preparig your writte etry you must observe all of the followig rules. The purpose of these rules is to make competitio as fair as possible amog the participat teams. Refer to the Writte Etry Checklist o page 72 for a complete list of stadards. PRESENTATION GUIDELINES Prior to the presetatio, the judge will evaluate the writte portio of the etry. The major emphasis of the writte etry is o the cotet. Drawigs, illustratios ad graphic presetatios (where allowed) will be judged for clarity, ot artistic value. The participats, assumig the role of etrepreeurs, will have prepared a detailed comprehesive proposal to start a ew busiess. The role of the judge is that of a potetial source of capital for the busiess who evaluates as if actually goig to approve (or disapprove) the request for fiacig. The participats will preset the busiess pla proposal to the judge i a 15-miute presetatio worth 40 poits. (See Presetatio Judgig.) The presetatio begis immediately after the itroductio of the participats to the judge by the adult assistat. Each participat must take part i the presetatio. Each participat may brig a copy of the writte etry or ote cards pertaiig to the writte etry ad use as referece durig the presetatio. If time remais, the judge may ask questios pertaiig to the proposal. The participats may use the followig items durig the oral presetatio: ot more tha three (3) stadard-sized posters ot to exceed 22 1 /2 iches by 30 1 /2 iches each. Participats may use both sides of the posters, but all attachmets must fit withi the poster dimesios. oe (1) stadard-sized presetatio display board ot to exceed 36 1 /2 iches by 48 1 /2 iches. oe (1) desktop flip chart presetatio easel 12 iches by 10 iches (dimesios of the page). oe (1) persoal laptop computer. cell phoes/smartphoes, ipods/mp3 players, ipads/tablets or ay type of a had-held, iformatio sharig device will be allowed i writte evets if applicable to the presetatio. soud, as log as the volume is kept at a coversatioal level. Oly visual aids that ca be easily carried to the presetatio by the actual participats will be permitted, ad the participats themselves must set up the visuals. No set-up time will be allowed. Participats must furish their ow materials ad equipmet. No electrical power or Iteret coectio will be supplied. Materials appropriate to the situatio may be haded to or left with judges i all competitive evets. Items of moetary value may be haded to but may ot be left with judges. Items such as flyers, brochures, pamphlets ad busiess cards may be haded to or left with the judge. No food or driks allowed. If ay of these rules are violated, the adult assistat must be otified by the judge. PRESENTATION JUDGING Participats will make a 15-miute presetatio to you. You are role-playig a loa officer or veture capitalist. You may refer to the writte etry, or to otes, durig the presetatio. 120

123 EIB 2016 At the begiig of the presetatio (after itroductio), the participat will describe the proposal ad make the request for fiacig. Allow the participats to complete this portio without iterruptio, uless you are asked to respod. Each participat must take part i the presetatio.. If time remais, you may ask questios that seem appropriate, based o your otes or o the writte etry itself (to which you may refer durig the presetatio). At the coclusio of the presetatio, thak the participats. The complete the Presetatio Evaluatio Form, makig sure to record a score for all categories. Maximum score for the presetatio is 40 poits. ENTREPRENEURSHIP EVENTS (Cotiued o ext page) 121

124 EIB 2016 INDEPENDENT BUSINESS PLAN EVENT, 2016 WRITTEN ENTRY EVALUATION FORM Participat: Participat: Participat: I.D. Number: Please refer to Format Guidelies for the Writte Etry for a more detailed explaatio of these items. Little/No Value Below Expectatios Meets Expectatios Exceeds Expectatios Judged Score EXECUTIVE SUMMARY 1. Oe- to three-page summary of the busiess model PROBLEM 2. List of the top three problems the product/service is addressig CUSTOMER SEGMENTS 3. Descriptio of target customers UNIQUE VALUE PROPOSITION 4. Descriptio of the sigle, clear, compellig message that states why the product/service is differet ad worth buyig SOLUTION Descriptio of the top three features of the product/service CHANNELS 6. Descriptios of the pathways to customers REVENUE STREAMS 7. Descriptio of the reveue model Descriptios of the life time values Explaatio of the reveue Explaatio of the gross margi COST STRUCTURE 8. Explaatio of the customer acquisitio costs Explaatio of the distributio costs Explaatio of the huma resources costs Explaatio of ay additioal costs DETAILED FINANCIALS 9. Projected icome statemets by moth for the first year s operatio (sales, expeses, profit/loss) Projected cash flow for the first year Projected cash flow by moth for the first year s operatio Projected balace sheet, ed of first year Projected three-year pla Brief arrative descriptio of the plaed growth of the proposed busiess, icludig fiacial resources ad eeds Proposed pla to meet capital eeds KEY METRICS Explaatio of the key activities that must be measured COMPETITIVE ADVANTAGE 11. Explaatio of why the product/service caot be easily copied or bought CONCLUSION 12. Specific request for fiacig, summary of key poits supportig the fiacial request Writte Etry Total Poits (maximum 60 poits): 122 Judge: A B C D E F G H I J (circle oe)

125 EIB 2016 INDEPENDENT BUSINESS PLAN EVENT, 2016 ORAL PRESENTATION EVALUATION FORM Participat: Participat: Participat: I.D. Number: Little/No Value Below Expectatios Meets Expectatios Exceeds Expectatios Judged Score PRESENTATION 1. Opeig presetatio ad request: descriptio of the project; orgaizatio, clarity ad effectiveess of the presetatio TO WHAT EXTENT DID THE PARTICIPANTS: 2. Assess opportuities for veture creatio Determie feasibility of veture ideas Assess start-up requiremets Evaluate risk-takig opportuities Explai the complexity of busiess operatios Determie relatioships amog total reveue, margial reveue, output, ad profit Describe marketig fuctios ad related activities Presetatio Total Poits (maximum 40 poits): RECAP: WRITTEN ENTRY (60): PRESENTATION (40): SUBTOTAL (100): LESS PENALTY POINTS: TOTAL SCORE: Judge: A B C D E F G H I J (circle oe) 123

126 INTERNATIONAL BUSINESS PLAN EVENT 2016 The Iteratioal Busiess Pla Evet ivolves the developmet of a proposal to start a ew busiess veture i a iteratioal settig. Ay type of busiess may be used. The purpose of the Iteratioal Busiess Pla Evet is to provide a opportuity for the participats to ENTREPRENEURSHIP apply etrepreeurship kowledge ad skills i a iteratioal settig prepare a writte proposal for a ew busiess veture (a ew busiess or a ew product or service of a existig busiess) 1 TO 3 PARTICIPANTS PAGES ALLOWED PRESENTATION TIME EVENT OVERVIEW The project cosists of two major parts: the writte documet ad the oral presetatio. The writte documet will accout for 60 poits ad the oral presetatio will accout for the remaiig 40 of the total 100 poits. Each evet etry will be composed of oe to three members of the DECA chapter. All participats must preset the project to the judge. All participats must respod to questios. The body of the writte etry must be limited to 30 umbered pages, icludig the appedix (if a appedix is attached), but excludig the title page ad the table of cotets. The Writte Evet Statemet of Assuraces ad Academic Itegrity must be siged ad submitted with the etry. Do ot iclude it i the page umberig. The participats may brig all visual aids to the evet briefig. Oly approved visual aids may be used durig the presetatio. The oral presetatio may be a maximum 15 miutes i legth, icludig time for judge s questios. The judge will evaluate the presetatio, focusig o the effectiveess of public speakig ad presetatio skills ad how well the participats respod to questios that the judge may ask durig the presetatio. KNOWLEDGE AND SKILLS DEVELOPED Participats will demostrate kowledge ad skills eeded to address the compoets of the project as described i the cotet outlie ad evaluatio forms. Participats will also develop may 21 st cetury skills, i the followig categories, desired by today s employers: Commuicatio ad Collaboratio Creativity ad Iovatio Critical Thikig ad Problem Solvig Flexibility ad Adaptability Iformatio Literacy Iitiative ad Self-directio Leadership ad Resposibility Media Literacy Productivity ad Accoutability Social ad Cross-cultural Skills A crosswalk is available at that shows which 21 st cetury skills are developed by participatig i each competitive evet. May Commo Core Stadards for Mathematics ad Eglish Laguage Arts & Literacy are supported by participatio i DECA s competitive evets. Crosswalks are available at that show which commo core stadards are supported by participatig i each competitive evet. FORMAT GUIDELINES FOR THE WRITTEN ENTRY The writte etry must follow these specificatios. Refer also to the Writte Etry Checklist ad the Writte Etry Evaluatio Form. A Writte Evet Statemet of Assuraces ad Academic Itegrity must be siged ad submitted with the etry. Do ot iclude it i the page umberig. Title page. The first page of the writte etry is the title page. It must iclude i ay order, but is ot limited to, the followig: 124

127 IBP 2016 INTERNATIONAL BUSINESS PLAN EVENT Name of DECA chapter Name of high school School address City, State/Provice, ZIP/Postal Code Names of participats Date The title page will ot be umbered. Table of cotets. The table of cotets should follow the title page. The table of cotets may be sigle-spaced ad may be oe or more pages log. The table of cotets page(s) will ot be umbered. Body of the writte etry. The body of the writte etry begis with Sectio I, Executive Summary ad cotiues i the sequece outlied here. The first page of the body is umbered 1 ad all followig pages are umbered i sequece. Page umbers cotiue through the bibliography (required) ad appedix (optioal). Follow this outlie whe you write your proposal. Poits for each sectio are show o the Writte Etry Evaluatio Form. Each sectio must be titled, icludig the bibliography ad the appedix. I. EXECUTIVE SUMMARY Oe- to three-page summary of the busiess model II. ANALYSIS OF THE INTERNATIONAL BUSINESS SITUATION A. Ecoomic, political ad legal aalysis of the tradig coutry 1. Describe the tradig coutry s ecoomic system, ecoomic iformatio importat to your proposed busiess/ product/service, the level of foreig ivestmet i that coutry 2. Describe the tradig coutry s govermetal structure ad stability, how the govermet cotrols trade ad private busiess 3. Describe laws ad/or govermetal agecies that affect your busiess/product/service [i.e., labor laws, trade laws (U.S.A. ad/or Caada ad foreig)] B. Trade area ad cultural aalysis 1. Geographic ad demographic iformatio, importat customs ad traditios, other pertiet cultural iformatio, competitive advatages ad disadvatages of the proposed product ad/or service 2. Market segmet aalysis target market (age, icome level, populatio estimate, other specific demographic ad ecoomic iformatio) customer buyig behavior related to the proposed product ad or service 3. Aalysis of the potetial locatio importace ad requiremets of each trade documet required by the U.S.A. ad/or Caada ad the coutry of choice III. PROBLEM List the top three problems your product/service is addressig. IV. CUSTOMER SEGMENTS Who are the target customers? V. UNIQUE VALUE PROPOSITION What is the sigle, clear, compellig message that states why your product/service is differet ad worth buyig? VI. SOLUTION What are the top three features of your product/service? VII. CHANNELS What are the pathways to customers? VIII. REVENUE STREAMS A. What is the reveue model? B. What are the life time values? C. What is the reveue? D. What is the gross margi? IX. COST STRUCTURE A. What are the customer acquisitio costs? B. What are the distributio costs? C. What are the huma resources costs? D. Additioal costs? ENTREPRENEURSHIP EVENTS (Cotiued o ext page) 125

128 IBP 2016 X. DETAILED FINANCIALS A. Projected icome statemets by moth for the first year s operatio (sales, expeses, profit/loss) B. Projected cash flow for the first year C. Projected cash flow by moth for the first year s operatio D. Projected balace sheet, ed of first year E. Projected three-year pla F. A brief arrative descriptio of the plaed growth of the proposed busiess, icludig fiacial resources ad eeds G. Proposed pla to meet capital eeds 1. Persoal ad iteral sources 2. Earigs, short-term ad log-term borrowig, log-term equity 3. Exteral sources 4. Short-term ad log-term borrowig, log-term equity (if applicable) 5. Repaymet plas 6. Pla to repay borrowed fuds or provide retur o ivestmet to equity fuds XI. KEY METRICS What are the key activities that must be measured? XII. COMPETITIVE ADVANTAGE What about your product/service meas that it caot be easily copied or bought? XIII. CONCLUSION Specific request for fiacig, summary of key poits supportig the fiacial request XIV. BIBLIOGRAPHY XV. APPENDIX A appedix is optioal. Iclude i the appedix ay exhibits appropriate to the writte etry but ot importat eough to iclude i the body; these might iclude sample questioaires used, letters set ad received, geeral backgroud data, miutes of meetigs, etc. CHECKLIST STANDARDS I additio to followig the outlie provided, whe preparig your writte etry you must observe all of the followig rules. The purpose of these rules is to make competitio as fair as possible amog the participat teams. Refer to the Writte Etry Checklist o page 72 for a complete list of stadards. PRESENTATION GUIDELINES Prior to the presetatio, the judge will evaluate the writte portio of the etry. The major emphasis of the writte etry is o the cotet. Drawigs, illustratios ad graphic presetatios (where allowed) will be judged for clarity, ot artistic value. The participats have bee asked to prepare a proposal for a ew busiess veture i a iteratioal settig. Playig the role of a busiess executive, the judge will evaluate the writte documet ad the iterview the participats, as if he/she were actually goig to approve (or disapprove) the proposal. The participats will preset the pla to the judge i a 15-miute presetatio worth 40 poits. (See Presetatio Judgig.) The presetatio begis immediately after the itroductio of the participats to the judge by the adult assistat. Each participat must take part i the presetatio. Each participat may brig a copy of the writte etry or ote cards pertaiig to the writte etry ad use as referece durig the presetatio. If time remais, the judge may ask questios pertaiig to the project. The participats may use the followig items durig the oral presetatio: ot more tha three (3) stadard-sized posters ot to exceed 22 1 /2 iches by 30 1 /2 iches each. Participats may use both sides of the posters, but all attachmets must fit withi the poster dimesios. oe (1) stadard-sized presetatio display board ot to exceed 36 1 /2 iches by 48 1 /2 iches. oe (1) desktop flip chart presetatio easel 12 iches by 10 iches (dimesios of the page). oe (1) persoal laptop computer. cell phoes/smartphoes, ipods/mp3 players, ipads/tablets or ay type of a had-held, iformatio sharig device will be allowed i writte evets if applicable to the presetatio. 126

129 IBP 2016 soud, as log as the volume is kept at a coversatioal level. Oly visual aids that ca be easily carried to the presetatio by the actual participats will be permitted, ad the participats themselves must set up the visuals. No set-up time will be allowed. Participats must furish their ow materials ad equipmet. No electrical power or Iteret coectio will be supplied. Materials appropriate to the situatio may be haded to or left with judges i all competitive evets. Items of moetary value may be haded to but may ot be left with judges. Items such as flyers, brochures, pamphlets ad busiess cards may be haded to or left with the judge. No food or driks allowed. If ay of these rules are violated, the adult assistat must be otified by the judge. PRESENTATION JUDGING Participats will make a 15-miute presetatio to you. You are role-playig a busiess executive. You may refer to the writte etry, or to your otes, durig the presetatio. At the begiig of the presetatio (after itroductios), the participats will describe the proposal ad make the request for approval. Allow the participats to complete this portio without iterruptio, uless you are asked to respod. Each participat must take part i the presetatio. If time remais, you may ask questios that seem appropriate, based o your otes or o the writte etry itself (to which you may refer durig the presetatio). At the coclusio of the presetatio, thak the participats. The complete the Presetatio Evaluatio Form, makig sure to record a score for all categories. Maximum score for the presetatio is 40 poits. ENTREPRENEURSHIP EVENTS (Cotiued o ext page) 127

130 IBP 2016 INTERNATIONAL BUSINESS PLAN EVENT, 2016 WRITTEN ENTRY EVALUATION FORM Participat: Participat: Participat: I.D. Number: Please refer to Format Guidelies for the Writte Etry for a more detailed explaatio of these items. Little/No Value Below Expectatios Meets Expectatios Exceeds Expectatios Judged Score EXECUTIVE SUMMARY 1. Oe- to three-page descriptio of the project ANALYSIS OF THE INTERNATIONAL BUSINESS SITUATION Ecoomic, political ad legal aalysis 2. Trade area ad cultural aalysis PROBLEM List of the top three problems the product/service is addressig CUSTOMER SEGMENTS 4. Descriptio of target customers UNIQUE VALUE PROPOSITION 5. Descriptio of the sigle, clear, compellig message that states why the product/service is differet ad worth buyig SOLUTIONS 6. Descriptio of the top three features of the product/service CHANNELS 7. Descriptios of the pathways to customers REVENUE STREAMS 8. Descriptio of the reveue model ad life time values Explaatio of the reveue ad gross margi COST STRUCTURE 9. Explaatio of the customer acquisitio costs, distributio costs, huma resources costs ad ay additioal costs DETAILED FINANCIALS 10. Projected icome statemets by moth for the first year s operatio (sales, expeses, profit/loss) Projected cash flow for the first year Projected cash flow by moth for the first year s operatio Projected balace sheet, ed of first year Projected three-year pla Descriptio of the plaed growth of the proposed busiess Proposed pla to meet capital eeds KEY METRICS 11. Explaatio of the key activities that must be measured COMPETITIVE ADVANTAGE 12. Explaatio of why the product/service caot be easily copied or bought CONCLUSION 13. Specific request for fiacig, summary of key poits supportig the fiacial request Writte Etry Total Poits (maximum 60 poits): 128 Judge: A B C D E F G H I J (circle oe)

131 IBP 2016 INTERNATIONAL BUSINESS PLAN EVENT, 2016 ORAL PRESENTATION EVALUATION FORM Participat: Participat: Participat: I.D. Number: Little/No Value Below Expectatios Meets Expectatios Exceeds Expectatios Judged Score PRESENTATION 1. Opeig presetatio ad request: descriptio of the project; orgaizatio, clarity ad effectiveess of the presetatio TO WHAT EXTENT DID THE PARTICIPANTS: 2. Assess opportuities for veture creatio Determie feasibility of veture ideas Describe market-etry strategies for coductig busiess iteratioally Evaluate risk-takig opportuities Explai the complexity of busiess operatios Determie relatioships amog total reveue, margial reveue, output, ad profit Describe marketig fuctios ad related activities Presetatio Total Poits (maximum 40 poits): RECAP: WRITTEN ENTRY (60): PRESENTATION (40): SUBTOTAL (100): ENTREPRENEURSHIP EVENTS LESS PENALTY POINTS: TOTAL SCORE: Judge: A B C D E F G H I J (circle oe) 129

132 BUSINESS GROWTH PLAN EVENT 2016 The Busiess Growth Pla ivolves the idea geeratio ad strategy developmet eeded to grow a existig busiess. Participats i the Busiess Growth Pla will aalyze their curret busiess operatios ad idetify opportuities ENTREPRENEURSHIP to grow ad expad the busiess. Optios may iclude frachisig, expadig ito ew markets, opeig a secod locatio, licesig agreemets, mergig with or acquirig aother busiess, diversifyig product lies, formig strategic alliaces with other busiesses, expadig to the Iteret, etc. At least oe team member must be the actual ower/operator of the busiess. A parets busiess does ot qualify. Examples of sufficiet documetatio of owership iclude items which clearly list the ame(s) of the ower(s)/operator(s) such as: otarized affidavit of owership busiess liceses certificates of isurace tax filigs local busiess permits. Examples of isufficiet documetatio of owership iclude items that are less official such as: webpages busiess cards promotioal materials. 1 TO 3 PARTICIPANTS PAGES ALLOWED PRESENTATION TIME PLUS PROOF OF OWNERSHIP DOCUMENTATION EVENT OVERVIEW The Busiess Growth Pla Evet cosists of two major parts: the writte documet ad the oral presetatio by the participats. The writte documet will accout for 60 poits ad the oral presetatio will accout for the remaiig 40 of the total 100 poits. Each Busiess Growth Pla Evet etry will be composed of oe to three members of the DECA chapter. All participats must preset the project to the judges. All participats preset must respod to questios. The body of the writte etry must be limited to 30 umbered pages, icludig the appedix (if a appedix is attached), but excludig the proof of owership documetatio, title page ad the table of cotets. The Writte Evet Statemet of Assuraces ad Academic Itegrity must be siged ad submitted with the etry. Do ot iclude it i the page umberig. The participats will brig all visual aids to the evet briefig. Oly approved visual aids may be used durig the presetatio. The oral presetatio may be a maximum 15 miutes i legth, icludig time for judge s questios. The judge will evaluate the presetatio, focusig o the effectiveess of public speakig ad presetatio skills ad how well the participats respod to questios that the judge may ask durig the presetatio. KNOWLEDGE AND SKILLS DEVELOPED Participats will demostrate kowledge ad skills eeded to address the compoets of the project as described i the cotet outlie ad evaluatio forms. Participats will also develop may 21 st cetury skills, i the followig categories, desired by today s employers: Commuicatio ad Collaboratio Creativity ad Iovatio Critical Thikig ad Problem Solvig Flexibility ad Adaptability Iformatio Literacy Iitiative ad Self-directio Leadership ad Resposibility Media Literacy Productivity ad Accoutability Social ad Cross-cultural Skills 130

133 EBG 2016 A crosswalk is available at that shows which 21 st cetury skills are developed by participatig i each competitive evet. May Commo Core Stadards for Mathematics ad Eglish Laguage Arts & Literacy are supported by participatio i DECA s competitive evets. Crosswalks are available at that show which commo core stadards are supported by participatig i each competitive evet. FORMAT GUIDELINES FOR THE WRITTEN ENTRY The writte etry must follow these specificatios. Refer also to the Writte Etry Checklist ad the Writte Etry Evaluatio Form. A Writte Evet Statemet of Assuraces ad Academic Itegrity must be siged ad submitted with the etry. Do ot iclude it i the page umberig. Title page. The first page of the writte etry is the title page. It must iclude i ay order, but is ot limited to, the followig: BUSINESS GROWTH PLAN EVENT Name of DECA chapter Name of high school School address City, State/Provice, ZIP/Postal Code Names of participats Date Title page will ot be umbered. Table of cotets. The table of cotets should follow the title page. The table of cotets may be sigle-spaced ad may be oe or more pages log. The table of cotets page(s) will ot be umbered. Body of the writte etry. The body of the writte etry begis with Sectio I, Executive Summary, ad cotiues i the sequece outlied here. The first page of the body is umbered 1 ad all followig pages are umbered i sequece. Page umbers cotiue through the bibliography (required) ad the appedix (optioal). Follow this outlie whe you write your etry. Poits for each sectio are icluded o the Writte Etry Evaluatio Form. Each sectio must be titled, icludig the bibliography ad the appedix. I. EXECUTIVE SUMMARY Oe- to three-page descriptio of the pla II. INTRODUCTION A. Type of busiess owed ad operated ad a descriptio of the curret busiess operatios B. Products ad/or services offered C. Uique characteristics of the busiess III. S.W.O.T. ANALYSIS A. Stregths of the busiess B. Weakesses of the busiess C. Opportuities available for the busiess D. Threats to the busiess IV. FIVE YEAR PLAN TO GROW AND EXPAND THE BUSINESS A. Expasio opportuities B. Marketig pla C. Demographics of market area V. FINANCING PLAN A. Curret fiacial situatio, icludig fiacial documets B. Capital eeded for expasio opportuities C. Fixed overhead ad cost of operatios D. Time to achieve profitability VI. CONCLUSION Summary of key poits ENTREPRENEURSHIP EVENTS (Cotiued o ext page) 131

134 EBG 2016 VII. BIBLIOGRAPHY VIII. APPENDIX A appedix is optioal. Iclude i a appedix ay exhibits appropriate to the writte etry, but ot importat eough to iclude i the body. These might iclude sample questioaires used, letters set ad received, geeral backgroud data, miutes of meetigs, etc. * PROOF OF OWNERSHIP DOCUMENTATION (required) Documetatio to verify studet owership/operatio. Pages i this sectio do ot cout towards the 30 umbered pages. CHECKLIST STANDARDS I additio to followig the outlie provided, whe preparig your writte etry you must observe all of the followig rules. The purpose of these rules is to make competitio as fair as possible amog the participat teams. Refer to the Writte Etry Checklist o page 72 for a complete list of stadards. PRESENTATION GUIDELINES Prior to the presetatio, the judge will evaluate the writte portio of the etry. The major emphasis of the writte etry is o the cotet. Drawigs, illustratios ad graphic presetatios (where allowed) will be judged for clarity, ot artistic value. The participats will preset the project to the judge i a 15-miute presetatio worth 40 poits. (See Presetatio Judgig.) The presetatio begis immediately after the itroductio of the participats to the judge by the adult assistat. Each participat must take part i the presetatio. Each participat may brig a copy of the writte etry or ote cards pertaiig to the writte etry ad use as referece durig the presetatio. If time remais, the judge may ask questios pertaiig to the proposal. The participats may use the followig items durig the oral presetatio: ot more tha three (3) stadard-sized posters ot to exceed 22 1 /2 iches by 30 1 /2 iches each. Participat may use both sides of the posters, but all attachmets must fit withi the poster dimesios. oe (1) stadard-sized presetatio display board ot to exceed 36 1 /2 iches by 48 1 /2 iches. oe (1) desktop flip chart presetatio easel 12 iches by 10 iches (dimesios of the page). oe (1) persoal laptop computer. cell phoes/smartphoes, ipods/mp3 players, ipads/tablets or ay type of a had-held, iformatio sharig device will be allowed i writte evets if applicable to the presetatio. soud, as log as the volume is kept at a coversatioal level. Oly visual aids that ca be easily carried to the presetatio by the actual participats will be permitted, ad the participats themselves must set up the visuals. No set-up time will be allowed. Participats must furish his/her ow materials ad equipmet. No electrical power or Iteret coectio will be supplied. Materials appropriate to the situatio may be haded to or left with judges i all competitive evets. Items of moetary value may be haded to but may ot be left with judges. Items such as flyers, brochures, pamphlets ad busiess cards may be haded to or left with the judge. No food or driks allowed. If ay of these rules are violated, the adult assistat must be otified by the judge. PRESENTATION JUDGING Each participat will make a 15-miute presetatio to you. You may refer to the writte etry, or to otes, durig the presetatio. At the begiig of the presetatio (after itroductio), the participat will describe the proposal ad make the request for fiacig. Allow the participats to complete this portio without iterruptio, uless you are asked to respod. Each participat must take part i the presetatio. If time remais, you may ask questios that seem appropriate, based o your otes or o the writte etry itself (to which you may refer durig the presetatio). At the coclusio of the presetatio, thak the participats. The complete the Presetatio Evaluatio Form, makig sure to record a score for all categories. Maximum score for the presetatio is 40 poits. 132

135 EBG 2016 BUSINESS GROWTH PLAN EVENT, 2016 WRITTEN ENTRY EVALUATION FORM Participat: Participat: Participat: I.D. Number: Please refer to Format Guidelies for the Writte Etry for a more detailed explaatio of these items. Little/No Value Below Expectatios Meets Expectatios Exceeds Expectatios Judged Score EXECUTIVE SUMMARY 1. Oe- to three-page descriptio of the project INTRODUCTION 2. Type of busiess owed ad operated ad descriptio of the curret busiess operatios Descriptio of the products ad/or services offered Uique characteristics of the busiess SWOT ANALYSIS 5. Stregths of the busiess Weakesses of the busiess Opportuities available for the busiess Threats to the busiess FIVE YEAR PLAN TO GROW AND EXPAND THE BUSINESS 9. Expasio opportuities Marketig pla Demographics of market area FINANCING PLAN 12. Curret fiacial situatio Capital eeded for expasio opportuities Fixed overhead ad cost of operatios Time to achieve profitability CONCLUSION 16. Summary of key poits APPEARANCE 17. Professioal layout, eatess, proper grammar, spellig ad word usage Writte Etry Total Poits (maximum 60 poits): Judge: A B C D E F G H I J (circle oe) 133

136 EBG 2016 BUSINESS GROWTH PLAN EVENT, 2016 ORAL PRESENTATION EVALUATION FORM Participat: Participat: Participat: I.D. Number: Little/No Value Below Expectatios Meets Expectatios Exceeds Expectatios Judged Score PRESENTATION 1. Opeig presetatio ad request: descriptio of the project; orgaizatio, clarity ad effectiveess of the presetatio TO WHAT EXTENT DID THE PARTICIPANTS: 2. Create processes for ogoig opportuity recogitio Develop pla to ivest resources ito improvig curret products or creatig ew oes Assess risks associated with the veture Determie relatioships amog total reveue, margial reveue, output, ad profit RECAP: WRITTEN ENTRY (60): PRESENTATION (40): SUBTOTAL (100): LESS PENALTY POINTS: TOTAL SCORE: Judge: A B C D E F G H I J (circle oe) 134

137 FRANCHISE BUSINESS PLAN EVENT 2016 Sposored by ENTREPRENEURSHIP The purpose of the Frachise Busiess Pla Evet is desiged for participats to preset a comprehesive busiess pla proposal to buy ito a existig frachise. The participat seeks to become a frachisee. The Frachise Busiess Pla Evet icludes the developmet ad presetatio of various aspects of a pla to form a busiess. The evet provides a opportuity for a participat to develop ad demostrate mastery of essetial kowledge ad skills as they apply to the aalysis of a busiess opportuity, the developmet of a marketig/promotio pla ad the developmet of a fiacial pla. 1 PARTICIPANT PAGES ALLOWED PRESENTATION TIME EVENT OVERVIEW This evet cosists of the three-part busiess prospectus describig a busiess the participat wats to develop ad the oral presetatio. This evet is for idividual participats oly. The body of the writte etry must be limited to 30 umbered pages, ot icludig the title page ad the table of cotets. The Writte Evet Statemet of Assuraces ad Academic Itegrity must be siged ad submitted with the etry. Do ot iclude it i the page umberig. The participat may brig all visual aids to the evet briefig. Oly approved visual aids may be used durig the presetatio. The oral presetatio may be a maximum of 15 miutes i legth, icludig time for judge s questios.. The judge will evaluate the presetatio, focusig o the effectiveess of public speakig ad presetatio skills ad how well the participat respods to questios that the judge may ask durig the presetatio. KNOWLEDGE AND SKILLS DEVELOPED Participats will demostrate kowledge ad skills eeded to address the compoets of the project as described i the cotet outlie ad evaluatio forms. Participats will also develop may 21 st cetury skills, i the followig categories, desired by today s employers: ENTREPRENEURSHIP EVENTS Commuicatio ad Collaboratio Creativity ad Iovatio Critical Thikig ad Problem Solvig Flexibility ad Adaptability Iformatio Literacy Iitiative ad Self-directio Leadership ad Resposibility Media Literacy Productivity ad Accoutability Social ad Cross-cultural Skills A crosswalk is available at that shows which 21 st cetury skills are developed by participatig i each competitive evet. May Commo Core Stadards for Mathematics ad Eglish Laguage Arts & Literacy are supported by participatio i DECA s competitive evets. Crosswalks are available at that show which commo core stadards are supported by participatig i each competitive evet. FORMAT GUIDELINES FOR THE WRITTEN ENTRY A crosswalk is available at that shows which 21 st cetury skills are developed by participatig i each competitive evet. (Cotiued o ext page) 135

138 EFB 2016 Title page. The first page of the writte etry is the title page. It must iclude i ay order, but is ot limited to, the followig: FRANCHISE BUSINESS PLAN EVENT Name of DECA chapter Name of high school School address City, State/Provice, ZIP/Postal Code Name of participat Date The title page will ot be umbered. Table of cotets. The table of cotets should follow the title page. The table of cotets may be sigle-spaced ad may be oe or more pages log. The table of cotets page(s) will ot be umbered. Body of the writte etry. The body of the writte etry begis with Sectio I, Executive Summary ad cotiues i the sequece outlied here. The first page of the body is umbered 1 ad all followig pages are umbered i sequece. Page umbers cotiue through the bibliography (required) ad appedix (optioal). Follow this outlie whe you write your proposal. Poits for each sectio are show o the Writte Etry Evaluatio Form. Each sectio must be titled, icludig the bibliography ad the appedix. I. EXECUTIVE SUMMARY Oe to three page summary of the busiess model II. BUSINESS HISTORY, BACKGROUND, AND OBJECTIVES A. Describe the compay you wish to purchase frachise rights for B. List your short term (ext 12 moths) ad log term objectives C. Describe the compay s major successes ad achievemets to data D. Describe the compay s challeges ad obstacles E. Describe ay chages i structure, maagemet, owership, etc. that have take place i the past year III. BUSINESS ENVIRONMENT Describe how evirometal factors such as the local, atioal, or iteratioal ecoomy, chages i populatio, iterest rates, chages i levels of employmet, etc. may affect your busiess IV. PRODUCTS AND/OR SERVICES A. List ad describe the products ad/or services offered B. Describe ay plaed chages or additios to the preset lie of products/services withi the ext year V. PRESENT MARKET A. Describe the preset market (geographic locatio of your potetial customers, types of customers) B. What is the growth potetial i your market? C. Describe the curret pricig policy D. If the busiess is seasoal, explai how the compay adjusts to seasoal factors VI. COMPETITION A. List the compay s primary competitors i your market. Idetify their stregths ad weakesses B. What advatages does the compay have as compared with its primary competitors? C. What disadvatages does the compay have as compared with its primary competitors? VII. MARKETING PLAN A. Detailed descriptio of the customers ad geographic territory to be targeted for marketig efforts to geerate reveue B. Describe the compay s existig marketig techiques, strategies, ad tools C. Describe the marketig techiques, strategies, ad tools you will use i the future to promote the busiess VIII. MANAGEMENT AND ORGANIZATION A. Describe your maagemet team ad its stregths ad weakesses B. Describe your pla to further develop your maagemet team C. Describe your maagemet successio pla who will take over i the evet of the icapacity or cotiued absece of ay ower or key employee? D. Describe the eed for, ad how you will obtai, additioal maagemet persoel based o preset ad projected sales IX. BUSINESS RESOURCES A. List the major operatig equipmet that you will purchase or lease 136

139 EFB 2016 B. List major suppliers, locatio, ad paymet terms C. Idetify other outside resources used/or eeded to fulfill customer requiremets D. Describe quality cotrol procedures E. Describe the availability of skilled labor to meet your compay eeds F. Describe the type ad extet of ecessary traiig that will be required to upgrade the skills of labor ad admiistrative employees ad the estimated cost G. Projected umber of full-time ad part-time employees H. Orgaizatioal chart X. FINANCIAL PLAN AND DATA A. Describe the compay s sales ad profit tred. B. Outlie your strategy ad timig for obtaiig capital C. Two year projected operatig statemet D. Oe year projected cash flow statemet XI. CONCLUSION Specific request for fiacig, summary of key poits supportig the fiacial request XII. BIBLIOGRAPHY XIII. APPENDIX A appedix is optioal. Iclude i the appedix ay exhibits appropriate to the writte etry but ot importat eough to iclude i the body; these might iclude sample questioaires used, letters set ad received, geeral backgroud data, miutes of meetigs, etc. CHECKLIST STANDARDS I additio to followig the outlie provided, whe preparig your writte etry you must observe all of the followig rules. The purpose of these rules is to make competitio as fair as possible amog the participat teams. Refer to the Writte Etry Checklist o page 72 for a complete list of stadards. PRESENTATION GUIDELINES The major emphasis of the proposal is o the cotet. Drawigs, illustratios ad graphic presetatios (where allowed) will be judged for clarity, ot artistic value. The participat will preset the proposal to the judge i a 15-miute presetatio worth 100 poits. (See Presetatio Judgig.) The presetatio begis immediately after the itroductio of the participat to the judge by the adult assistat. The participat may brig a copy of the proposal or ote cards pertaiig to the proposal ad use as referece durig the presetatio. If time remais, the judge may ask questios pertaiig to the proposal. The participat may use the followig items durig the oral presetatio: ot more tha three (3) stadard-sized posters ot to exceed 22 1 /2 iches by 30 1 /2 iches each. Participat may use both sides of the posters, but all attachmets must fit withi the poster dimesios. oe (1) stadard-sized presetatio display board ot to exceed 36 1 /2 iches by 48 1 /2 iches. oe (1) desktop flip chart presetatio easel 12 iches by 10 iches (dimesios of the page). oe (1) persoal laptop computer. cell phoes/smartphoes, ipods/mp3 players, ipads/tablets or ay type of a had-held, iformatio sharig device will be allowed i writte evets if applicable to the presetatio. soud, as log as the volume is kept at a coversatioal level. Oly visual aids that ca be easily carried to the presetatio by the actual participat will be permitted, ad the participat himself/herself must set up the visuals. No set-up time will be allowed. Participat must furish his/her ow materials ad equipmet. No electrical power or Iteret coectio will be supplied. Materials appropriate to the situatio may be haded to or left with judges i all competitive evets. Items of moetary value may be haded to but may ot be left with judges. Items such as flyers, brochures, pamphlets ad busiess cards may be haded to or left with the judge. No food or driks allowed. If ay of these rules are violated, the adult assistat must be otified by the judge. ENTREPRENEURSHIP EVENTS (Cotiued o ext page) 137

140 EFB 2016 PRESENTATION JUDGING The participat, assumig the role of a etrepreeur, has prepared a pla to form a busiess. As the judge, you are to assume the role of a potetial source of capital for the busiess. At the begiig of the presetatio (after itroductios), the participat will set up ay visual aids ad preset the proposal. Set-up time ad presetatio time are icluded i the 15 miutes. Allow the participat to complete this portio without iterruptio, uless you are asked to respod. If time remais, you may ask questios that seem appropriate, based o your otes or o the writte etry itself (to which you may refer durig the presetatio). After the presetatio, please thak the participat. The complete the Presetatio Evaluatio Form, makig sure to record a score for all categories. The maximum score for the evaluatio is 100 poits. It may help to go through several etries before actually startig to score the etries. Take otes o a separate sheet of paper if you wish to ask the participat about specific areas of the proposal durig the presetatio. 138

141 EFB 2016 FRANCHISING BUSINESS PLAN EVENT, 2016 WRITTEN ENTRY EVALUATION FORM Participat: I.D. Number: Little/No Value Below Expectatios Meets Expectatios Exceeds Expectatios Judged Score EXECUTIVE SUMMARY 1. Oe- to three-page summary of the busiess model BUSINESS HISTORY, BACKGROUND, AND OBJECTIVES 2. Descriptio of the compay List of short term (ext 12 moths) ad log term objectives BUSINESS ENVIRONMENT Descriptio of how evirometal factors may affect the busiess PRODUCTS AND/OR SERVICES 4. List of ad descriptios of the products ad/or services offered PRESENT MARKET 5. Descriptio of the preset market ad growth potetial COMPETITION 6. List of the compay s primary competitors i the market ad idetificatio of their stregths ad weakesses MARKETING PLAN 7. Detailed descriptio of the customers ad geographic territory to be targeted for marketig efforts to geerate reveue Descriptio of the compay s existig marketig techiques, strategies, ad tools Descriptio of the marketig techiques, strategies, ad tools to be used i the future to promote the busiess MANAGEMENT AND ORGANIZATION 8. Descriptio of the maagemet team ad its stregths ad weakesses. Descriptio of the pla to further develop the maagemet team. BUSINESS RESOURCES 9. List of the major operatig equipmet that is eeded List of major suppliers, locatio, ad paymet terms Outside resources used/or eeded to fulfill customer requiremets Descriptio of quality cotrol procedures Availability of skilled labor to meet the compay s eeds Traiig required to upgrade the skills of labor ad admiistrative employees ad the estimated cost Projected umber of full-time ad part-time employees Orgaizatioal chart FINANCIAL PLAN AND DATA 10. Descriptio of the compay s sales ad profit treds Outlie of strategy ad timig for obtaiig capital Two year projected operatig statemet Oe year projected cash flow statemet CONCLUSION 11. Specific request for fiacig, summary of key poits supportig the fiacial Total Possible Poits: Writte Etry Total Poits: Judge: A B C D E F G H I J (circle oe) 139

142 EFB 2016 FRANCHISING BUSINESS PLAN EVENT, 2016 ORAL PRESENTATION EVALUATION FORM Participat: I.D. Number: Little/No Value Below Expectatios Meets Expectatios Exceeds Expectatios Judged Score PRESENTATION 1. Opeig presetatio ad request: descriptio of the project; orgaizatio, clarity ad effectiveess of the presetatio TO WHAT EXTENT DID THE PARTICIPANTS: 2. Assess opportuities for veture creatio Determie feasibility of veture ideas Assess start-up requiremets Evaluate risk-takig opportuities Explai the complexity of busiess operatios Determie relatioships amog total reveue, margial reveue, output, ad profit Describe marketig fuctios ad related activities Presetatio Total Poits (maximum 40 poits): RECAP: WRITTEN ENTRY (60): PRESENTATION (40): SUBTOTAL (100): LESS PENALTY POINTS: TOTAL SCORE: Judge: A B C D E F G H I J (circle oe) 140

143 ADVERTISING CAMPAIGN EVENT 2016 The purpose of the Advertisig Campaig Evet is to provide a opportuity for the participats to prepare a advertisig campaig of ay legth for a real product, service, compay or busiess ad to preset the campaig to a prospective cliet/advertiser. The participats will also idicate a appropriate budget ad select media. The Advertisig Campaig Evet allows a opportuity for the participats to demostrate promotioal kowledge ad skills ecessary for advertisig maagemet persoel. MARKETING 1 TO 3 PARTICIPANTS CLUSTER PAGES ALLOWED PRESENTATION TIME EVENT OVERVIEW This evet cosists of outlied fact sheets, the cluster exam ad the oral presetatio. The maximum score for the presetatio evaluatio is 100 poits. The presetatio will be weighted at twice (2 times) the value of the exam score. The exam score carries forward ito the fial roud of competitio. Each evet etry will be composed of oe to three members of the DECA chapter. Each participat will be give a 100-questio, multiple-choice, cluster exam testig kowledge of the Busiess Admiistratio Core performace idicators ad the Marketig Cluster performace idicators. I the case of group etries, the scores of each participat will be averaged to produce a sigle team score. The body of the writte etry must be limited to 11 umbered pages, ot icludig the title page ad table of cotets. The Writte Evet Statemet of Assuraces ad Academic Itegrity must be siged ad submitted with the etry. Do ot iclude it i the page umberig. The participats may brig all visual aids to the evet briefig. Oly approved visual aids may be used durig the presetatio. The oral presetatio may be a maximum of 15 miutes i legth, icludig time for judge s questios. The judge will evaluate the presetatio, focusig o the effectiveess of public speakig ad presetatio skills ad how well the participats respod to questios that the judge may ask durig the presetatio. KNOWLEDGE AND SKILLS DEVELOPED Participats will demostrate kowledge ad skills eeded to address the compoets of the project as described i the cotet outlie ad evaluatio forms. Participats will also develop may 21 st cetury skills, i the followig categories, desired by today s employers: Commuicatio ad Collaboratio Creativity ad Iovatio Critical Thikig ad Problem Solvig Flexibility ad Adaptability Iformatio Literacy Iitiative ad Self-directio Leadership ad Resposibility Media Literacy Productivity ad Accoutability Social ad Cross-cultural Skills A crosswalk is available at that shows which 21 st cetury skills are developed by participatig i each competitive evet. MARKETING REPRESENTATIVE EVENTS May Commo Core Stadards for Mathematics ad Eglish Laguage Arts & Literacy are supported by participatio i DECA s competitive evets. Crosswalks are available at that show which commo core stadards are supported by participatig i each competitive evet. FORMAT GUIDELINES FOR THE WRITTEN ENTRY The writte etry must follow these specificatios. Refer also to the Writte Etry Checklist ad the Writte Etry Evaluatio Form. A Writte Evet Statemet of Assuraces ad Academic Itegrity must be siged ad submitted with the etry. Do ot iclude it i the page umberig. (Cotiued o ext page) 141

144 ADC 2016 Title page. The first page of the writte etry is the title page. It must iclude i ay order, but is ot limited to, the followig: ADVERTISING CAMPAIGN EVENT Name of DECA chapter Name of high school School address City, State/Provice, ZIP/Postal Code Names of participats Date The title page will ot be umbered. Table of cotets. The table of cotets should follow the title page. The table of cotets may be sigle-spaced ad may be oe or more pages log. The table of cotets page(s) will ot be umbered. Body of the writte etry. The body of the writte etry begis with Sectio I, Executive Summary, ad cotiues i the sequece outlied here. The first page of the body is umbered 1 ad all followig pages are umbered i sequece. Page umbers cotiue through the bibliography (required) ad the appedix (optioal). The participats will prepare Advertisig Campaig fact sheets. The fact sheets, i outlie form, shall be limited to a maximum of 11 pages (ot icludig title page). Follow this outlie whe you write your etry. Poits for each sectio are show o the Presetatio Evaluatio Form. Each sectio must be titled, icludig the bibliography ad the appedix. I. EXECUTIVE SUMMARY Oe-page descriptio of the campaig II. DESCRIPTION Descriptio of the product, service, compay or busiess selected III. OBJECTIVE(S) OF THE CAMPAIGN IV. IDENTIFICATION OF THE TARGET MARKET A. Primary markets B. Secodary markets V. LIST OF ADVERTISING MEDIA SELECTION NECESSARY FOR THE CAMPAIGN VI. SCHEDULES OF ALL ADVERTISING PLANNED VII. SCHEDULES OF ALL SALES PROMOTION ACTIVITY(IES) PLANNED VIII. BUDGET (Detailed projectios of actual cost) IX. STATEMENT OF BENEFITS TO THE CLIENT/ADVERTISER X. BIBLIOGRAPHY XI. APPENDIX A appedix is optioal. Iclude i a appedix ay exhibits appropriate to the writte etry but ot importat eough to iclude i the body. These might iclude sample questioaires used, letters set ad received, geeral backgroud data, miutes of meetigs, etc. CHECKLIST STANDARDS I additio to followig the outlie provided, whe preparig your writte etry you must observe all of the followig rules. The purpose of these rules is to make competitio as fair as possible amog the participat teams. Refer to the Writte Etry Checklist o page 72 for a complete list of stadards. PRESENTATION GUIDELINES The major emphasis of the fact sheets is o the cotet. Drawigs, illustratios ad graphic presetatios (where allowed) will be judged for clarity, ot artistic value. The participats will preset to the judge i a 15-miute presetatio worth 100 poits. (See Presetatio Judgig.) The presetatio begis immediately after the itroductio of the participats to the judge by the adult assistat. Each participat must take part i the presetatio. Each participat may brig a copy of the writte etry or ote cards pertaiig to the writte etry ad use as referece durig the presetatio. If time remais, the judge may ask questios pertaiig to the project. 142

145 ADC 2016 The participats may use the followig items durig the oral presetatio: visual aids appropriate for a actual advertisig campaig presetatio. Live models are ot allowed. ot more tha three (3) stadard-sized posters ot to exceed 22 1 /2 iches by 30 1 /2 iches each. Participats may use both sides of the posters, but all attachmets must fit withi the poster dimesios. oe (1) stadard-sized presetatio display board ot to exceed 36 1 /2 iches by 48 1 /2 iches. oe (1) desktop flip chart presetatio easel 12 iches by 10 iches (dimesios of the page). oe (1) persoal laptop computer. cell phoes/smartphoes, ipods/mp3 players, ipads/tablets or ay type of a had-held, iformatio sharig device will be allowed i writte evets if applicable to the presetatio. soud, as log as the volume is kept at a coversatioal level. Oly visual aids that ca be easily carried to the presetatio by the actual participats will be permitted, ad the participats themselves must set up the visuals. No set-up time will be allowed. Participats must furish their ow materials ad equipmet. No electrical power or Iteret coectio will be supplied. Materials appropriate to the situatio may be haded to or left with judges i all competitive evets. Items of moetary value may be haded to but may ot be left with judges. Items such as flyers, brochures, pamphlets ad busiess cards may be haded to or left with the judge. No food or driks allowed. If ay of these rules are violated, the adult assistat must be otified by the judge. PRESENTATION JUDGING The participats, assumig the role of advertisig persoel, will have prepared a advertisig campaig for a product, service, compay or busiess of their choice. The role of the judge is that of a cliet/advertiser who will assess the participats campaig proposals. At the begiig of the presetatio (after itroductios), the participats will set up ay visual aids ad preset the proposal. Set-up time ad presetatio time are icluded i the 15 miutes. Allow the participats to complete this portio without iterruptio, uless you are asked to respod. Each participat must take part i the presetatio. If time remais, you may ask questios that seem appropriate, based o your otes or o the writte etry itself (to which you may refer durig the presetatio). The Presetatio Evaluatio Form follows the outlie show i the sectio etitled Presetatio Guidelies, which explais i greater detail what should be discussed i each part. Familiarize yourself with all of the guidelies before startig to evaluate the presetatio. After the presetatio, please thak the participats. The complete the Presetatio Evaluatio Form, makig sure to record a score for all categories. The maximum score for the evaluatio is 100 poits. It may help to go through several etries before actually startig to score the etries. Take otes o a separate sheet of paper if you wish to ask the participat about specific areas of the advertisig campaig durig the presetatio. MARKETING REPRESENTATIVE EVENTS (Cotiued o ext page) 143

146 ADC 2016 ADVERTISING CAMPAIGN EVENT, 2016 FACT SHEETS AND ORAL PRESENTATION EVALUATION FORM Participat: Participat: Participat: I.D. Number: Little/No Value Below Expectatios Meets Expectatios Exceeds Expectatios Judged Score The oral presetatio clearly expads ad develops the objectives as writte i the fact sheets. The target market is clearly ad accurately aalyzed for the product(s) ad/or service(s) selected. The secodary target markets are accurately cosidered. The media selectio is realistic ad properly defied i terms of reach, frequecy ad cotiuity. The budget is realistic for the campaig based o the product ad locatio of the campaig. All costs that would be icurred have bee cosidered. The advertisig scheduled shows cotiuity ad logical order. The campaig has a realistic legth ad promotios are scheduled properly i relatio to the stated target markets. The campaig stresses product ad/or service beefits that appeal to the target markets described. Aticipated sales are give ad are realistic i terms of the legth ad budget of the campaig. Metios how the results will be evaluated. The ad layouts, commercials, etc., show a basic uderstadig of productio techiques, are cosistet with other parts of the campaig ad are origial. The writte ad oral presetatios show evidece of a realistic kowledge of advertisig priciples ad are well-orgaized ad preseted i a logical maer. The campaig shows real creativity ad uses a uique ad effective approach. Appearace of fact sheets ad word usage. Professioal layout, eatess, proper grammar, spellig ad word usage. Overall performace: professioal appearace, poise, cofidece, presetatio techique, effective use of visuals, professioalism of participats, participatio by each participat preset. Total Possible Poits: Judge s Total Score: LESS PENALTY POINTS: TOTAL SCORE: Judge: A B C D E F G H I J (circle oe) 144

147 FASHION MERCHANDISING PROMOTION PLAN 2016 Sposored by The purpose of the Fashio Merchadisig Promotio Pla is to provide a opportuity for the participats to demostrate promotioal competecies ad other competecies eeded by maagemet persoel. The Fashio Merchadisig Promotio Pla provides the participat with the opportuity to develop a seasoal sales promotio pla, usig apparel ad accessory items oly, for a retail store preset the pla i a role-playig situatio to the store maager MARKETING 1 TO 3 PARTICIPANTS CLUSTER PAGES ALLOWED PRESENTATION TIME EVENT OVERVIEW This evet cosists of outlied fact sheets, the cluster exam ad the oral presetatio. The maximum score for the presetatio evaluatio is 100 poits. The presetatio will be weighted at twice (2 times) the value of the exam score. The exam score carries forward ito the fial roud of competitio. Each evet etry will be composed of oe to three members of the DECA chapter. Each participat will be give a 100-questio, multiple-choice, cluster exam testig kowledge of the Busiess Admiistratio Core performace idicators ad the Marketig Cluster performace idicators. I the case of group etries, the scores of each participat will be averaged to produce a sigle team score. The body of the writte etry must be limited to 11 umbered pages, ot icludig the title page ad table of cotets. The Writte Evet Statemet of Assuraces ad Academic Itegrity must be siged ad submitted with the etry. Do ot iclude it i the page umberig. The participats may brig all visual aids to the evet briefig. Oly approved visual aids may be used durig the presetatio. The oral presetatio may be a maximum of 15 miutes i legth, icludig time for judge s questios. The judge will evaluate the presetatio, focusig o the effectiveess of public speakig ad presetatio skills ad how well the participats respod to questios that the judge may ask durig the presetatio. KNOWLEDGE AND SKILLS DEVELOPED Participats will demostrate kowledge ad skills eeded to address the compoets of the project as described i the cotet outlie ad evaluatio forms. Participats will also develop may 21 st cetury skills, i the followig categories, desired by today s employers: Commuicatio ad Collaboratio Creativity ad Iovatio Critical Thikig ad Problem Solvig Flexibility ad Adaptability Iformatio Literacy Iitiative ad Self-directio Leadership ad Resposibility Media Literacy Productivity ad Accoutability Social ad Cross-cultural Skills MARKETING REPRESENTATIVE EVENTS A crosswalk is available at that shows which 21 st cetury skills are developed by participatig i each competitive evet. May Commo Core Stadards for Mathematics ad Eglish Laguage Arts & Literacy are supported by participatio i DECA s competitive evets. Crosswalks are available at that show which commo core stadards are supported by participatig i each competitive evet. (Cotiued o ext page) 145

148 FMP 2016 FORMAT GUIDELINES FOR THE WRITTEN ENTRY The writte etry must follow these specificatios. Refer also to the Writte Etry Checklist ad the Writte Etry Evaluatio Form. A Writte Evet Statemet of Assuraces ad Academic Itegrity must be siged ad submitted with the etry. Do ot iclude it i the page umberig. Title page. The first page of the writte etry is the title page. It must iclude i ay order, but is ot limited to, the followig: FASHION MERCHANDISING PROMOTION PLAN Name of DECA chapter Name of high school School address City, State/Provice, ZIP/Postal Code Name of participat Date The title page will ot be umbered. Table of cotets. The table of cotets should follow the title page. The table of cotets may be sigle-spaced ad may be oe or more pages log. The table of cotets page(s) will ot be umbered. Body of the writte etry. The body of the writte etry begis with Sectio I, Executive Summary, ad cotiues i the sequece outlied here. The first page of the body is umbered 1 ad all followig pages are umbered i sequece. Page umbers cotiue through the bibliography (required) ad the appedix (optioal). The participats will prepare Fashio Merchadisig Promotio Pla fact sheets. The fact sheets, i outlie form, shall be limited to a maximum of 11 pages (ot icludig title page ad table of cotets). Follow this outlie whe you write your etry. Poits for each sectio are show o the Presetatio Evaluatio Form. Each sectio must be titled, icludig the bibliography ad the appedix. I. EXECUTIVE SUMMARY Oe-page descriptio of the pla II. DESCRIPTION OF THE STORE III. OBJECTIVES What the promotioal campaig is to accomplish IV. SCHEDULE OF EVENTS Promotioal activity(ies) must iclude the followig: A. Special evets (example: fashio shows, demostratios) B. Advertisig (example: paid/co-op advertisemet i various types of media) C. Display (example: iterior ad exterior) D. Publicity (example: press releases set to various types of media) E. Other i-store activity(ies) (example: ivolvemet of sales employees, etc.) V. RESPONSIBILITY SHEET (assiged positios ad activity(ies), etc.) VI. BUDGET (detailed projectios of actual cost, Sectio IV A-E) VII. STATEMENT OF BENEFITS TO THE RETAIL ESTABLISHMENT VIII. BIBLIOGRAPHY IX. APPENDIX A appedix is optioal. Iclude i a appedix ay exhibits appropriate to the writte etry but ot importat eough to iclude i the body. These might iclude sample questioaires used, letters set ad received, geeral backgroud data, miutes of meetigs, etc. CHECKLIST STANDARDS I additio to followig the outlie provided, whe preparig your writte etry you must observe all of the followig rules. The purpose of these rules is to make competitio as fair as possible amog the participat teams. Refer to the Writte Etry Checklist o page 72 for a complete list of stadards. PRESENTATION GUIDELINES The major emphasis of the fact sheets is o the cotet. Drawigs, illustratios ad graphic presetatios (where allowed) will be judged for clarity, ot artistic value.

149 FMP 2016 The participats will preset to the judge i a 15-miute presetatio worth 100 poits. (See Presetatio Judgig.) The presetatio begis immediately after the itroductio of the participats to the judge by the adult assistat. Each participat must take part i the presetatio. Participats will sped ot more tha 15 miutes (after itroductios) settig up visual aids ad deliverig the oral presetatio. Each participat may brig a copy of the writte etry or ote cards pertaiig to the writte etry ad use as referece durig the presetatio. If time remais, the judge may ask questios pertaiig to the project. The participats may use the followig items durig the oral presetatio: visual aids appropriate for a actual i-store situatio. Live models are ot allowed. ot more tha three (3) stadard-sized posters ot to exceed 22 1 /2 iches by 30 1 /2 iches each. Participats may use both sides of the posters, but all attachmets must fit withi the poster dimesios. oe (1) stadard-sized presetatio display board ot to exceed 36 1 /2 iches by 48 1 /2 iches. oe (1) desktop flip chart presetatio easel 12 iches by 10 iches (dimesios of the page). oe (1) persoal laptop computer. cell phoes/smartphoes, ipods/mp3 players, ipads/tablets or ay type of a had-held, iformatio sharig device will be allowed i writte evets if applicable to the presetatio. soud, as log as the volume is kept at a coversatioal level. Oly visual aids that ca be easily carried to the presetatio by the actual participats will be permitted, ad the participats themselves must set up the visuals. No set-up time will be allowed. Participats must furish their ow materials ad equipmet. No electrical power or Iteret coectio will be supplied. Materials appropriate to the situatio may be haded to or left with judges i all competitive evets. Items of moetary value may be haded to but may ot be left with judges. Items such as flyers, brochures, pamphlets ad busiess cards may be haded to or left with the judge. No food or driks allowed. If ay of these rules are violated, the adult assistat must be otified by the judge. PRESENTATION JUDGING The participats will assume the role of maagemet traiees. The store maager has assiged the participats the task of preparig a seasoal sales promotio campaig for the store or a departmet i the store. The participats are ecouraged to use a real retail store (of ay size) as a basis for the research ad plaig, which must be for oe store or a departmet withi the store where sales promotio plaig is actually doe i-store. At the begiig of the presetatio (after itroductios), the participats will set up ay visual aids ad preset the proposal. Set-up time ad presetatio time are icluded i the 15 miutes. Allow the participats to complete this portio without iterruptio, uless you are asked to respod. You may questio the participats o their proposal. To esure fairess, you must ask each participat or group of participats the same questios oe from each of the categories show o the evaluatio sheet. You should prepare these questios after you have read each prospectus but before the presetatio begis. If time remais, you may ask questios that seem appropriate, based o your otes or o the writte etry itself (to which you may refer durig the presetatio). The Presetatio Evaluatio Form follows the outlie show i the sectio etitled Guidelies for the Format of the Writte Etry, which explais i greater detail what should be discussed i each sectio. Familiarize yourself with all of the guidelies before startig to evaluate the etry. After the presetatio, please thak the participats. The complete the Presetatio Evaluatio Form, makig sure to record a score for all categories. The maximum score for the evaluatio is 100 poits. It may help to go through several etries before actually startig to score the etries. Take otes o a separate sheet of paper if you wish to ask the participats about specific areas of the proposal durig the presetatio. MARKETING REPRESENTATIVE EVENTS (Cotiued o ext page) 147

150 FMP 2016 FASHION MERCHANDISING PROMOTION PLAN, 2016 FACT SHEETS AND ORAL PRESENTATION EVALUATION FORM Participat: Participat: Participat: I.D. Number: Little/No Value Below Expectatios Meets Expectatios Exceeds Expectatios Judged Score The writte ad oral presetatios show evidece of a realistic kowledge of fashio merchadisig treds. The oral presetatio clearly ad professioally expads ad develops the objectives as writte i the promotio pla with appropriate presetatio techiques. The budget is realistic for the promotio pla based o the size ad locatio of the store. The schedule of evets shows cotiuity ad logical order. The resposibility sheet is compatible with the size ad locatio of the store as described. The promotio pla shows creativity i desig ad format. If visual aids are used, do they help to clarify ad/or ehace the promotio pla? Are visuals limited to those used i a actual i-store situatio? The oral presetatio ad the writte pla are logical, complete ad workable for the particular situatio. The oral presetatio specifically idetifies ad justifies the promotioal areas of display, publicity, special evets ad sales traiig. Participat overcame objectios by aswerig the judge s questios. Professioal layout, eatess, proper grammar, spellig ad word usage. Total Possible Poits: Judge s Total Score: LESS PENALTY POINTS: TOTAL SCORE: Judge: A B C D E F G H I J (circle oe) 148

151 SPORTS AND ENTERTAINMENT PROMOTION PLAN 2016 The purpose of the Sports ad Etertaimet Promotio Pla is to provide a opportuity for the participats to demostrate promotioal competecies ad other competecies eeded by maagemet persoel. The Sports ad Etertaimet Promotio Pla provides the participats with the opportuity to develop a seasoal sales promotio pla for a sports ad/or etertaimet compay preset the pla i a role-playig situatio to the compay maager MARKETING 1 TO 3 PARTICIPANTS CLUSTER PAGES ALLOWED PRESENTATION TIME EVENT OVERVIEW This evet cosists of outlied fact sheets, the cluster exam ad the oral presetatio. The maximum score for the presetatio evaluatio is 100 poits. The presetatio will be weighted at twice (2 times) the value of the exam score. The exam score carries forward ito the fial roud of competitio. This evet etry will be composed of oe to three members of the DECA chapter. Each participat will be give a 100-questio, multiple-choice, cluster exam testig kowledge of the Busiess Admiistratio Core performace idicators ad the Marketig Cluster performace idicators. I the case of group etries, the scores of each participat will be averaged to produce a sigle team score. The body of the writte etry must be limited to 11 umbered pages, ot icludig the title page ad table of cotets. The Writte Evet Statemet of Assuraces ad Academic Itegrity must be siged ad submitted with the etry. Do ot iclude it i the page umberig. The participats may brig all visual aids to the evet briefig. Oly approved visual aids may be used durig the presetatio. The oral presetatio may be a maximum of 15 miutes i legth, icludig time for judge s questios.. The judge will evaluate the presetatio, focusig o the effectiveess of public speakig ad presetatio skills ad how well the participats respod to questios that the judge may ask durig the presetatio. KNOWLEDGE AND SKILLS DEVELOPED Participats will demostrate kowledge ad skills eeded to address the compoets of the project as described i the cotet outlie ad evaluatio forms. Participats will also develop may 21 st cetury skills, i the followig categories, desired by today s employers: Commuicatio ad Collaboratio Creativity ad Iovatio Critical Thikig ad Problem Solvig Flexibility ad Adaptability Iformatio Literacy Iitiative ad Self-directio Leadership ad Resposibility Media Literacy Productivity ad Accoutability Social ad Cross-cultural Skills A crosswalk is available at that shows which 21 st cetury skills are developed by participatig i each competitive evet. MARKETING REPRESENTATIVE EVENTS May Commo Core Stadards for Mathematics ad Eglish Laguage Arts & Literacy are supported by participatio i DECA s competitive evets. Crosswalks are available at that show which commo core stadards are supported by participatig i each competitive evet. FORMAT GUIDELINES FOR THE WRITTEN ENTRY The writte etry must follow these specificatios. Refer also to the Writte Etry Checklist ad the Writte Etry Evaluatio Form. A Writte Evet Statemet of Assuraces ad Academic Itegrity must be siged ad submitted with the etry. Do ot iclude it i the page umberig. (Cotiued o ext page) 149

152 SEPP 2016 Title page. The first page of the writte etry is the title page. It must iclude i ay order, but is ot limited to, the followig: SPORTS AND ENTERTAINMENT PROMOTION PLAN Name of DECA chapter Name of high school School address City, State/Provice, ZIP/Postal Code Name of participat Date The title page will ot be umbered. Table of cotets. The table of cotets should follow the title page. The table of cotets may be sigle-spaced ad may be oe or more pages log. The table of cotets page(s) will ot be umbered. Body of the writte etry. The body of the writte etry begis with Sectio I, Executive Summary, ad cotiues i the sequece outlied here. The first page of the body is umbered 1 ad all followig pages are umbered i sequece. Page umbers cotiue through the bibliography (required) ad the appedix (optioal). The participats will prepare Sports ad Etertaimet Promotio Pla fact sheets. The fact sheets, i outlie form, shall be limited to a maximum of 11 pages (ot icludig title page ad table of cotets). Follow this outlie whe you write your etry. Poits for each sectio are show o the Presetatio Evaluatio Form. Each sectio must be titled, icludig the bibliography ad the appedix. I. EXECUTIVE SUMMARY Oe-page descriptio of the pla II. DESCRIPTION OF THE COMPANY/ORGANIZATION III. OBJECTIVES What the promotioal campaig is to accomplish IV. SCHEDULE OF EVENTS Promotioal activity(ies) must iclude the followig: A. Special evets (example: theme ights, giveaways, etc) B. Advertisig (example: paid/co-op advertisemet i various types of media) C. Display (example: sigage, souveir stads, ad facility decor) D. Publicity (examples: press releases set to various types of media, appearaces) V. RESPONSIBILITY SHEET (assiged positios ad activity(ies), etc.) VI. BUDGET (detailed projectios of actual cost, Sectio IV A D) VII. STATEMENT OF BENEFITS TO THE COMPANY/ORGANIZATION VIII. BIBLIOGRAPHY IX. APPENDIX A appedix is optioal. Iclude i a appedix ay exhibits appropriate to the writte etry but ot importat eough to iclude i the body. These might iclude sample questioaires used, letters set ad received, geeral backgroud data, miutes of meetigs, etc. CHECKLIST STANDARDS I additio to followig the outlie provided, whe preparig your writte etry you must observe all of the followig rules. The purpose of these rules is to make competitio as fair as possible amog the participat teams. Refer to the Writte Etry Checklist o page 72 for a complete list of stadards. PRESENTATION GUIDELINES The major emphasis of the fact sheets is o the cotet. Drawigs, illustratios ad graphic presetatios (where allowed) will be judged for clarity, ot artistic value. The participats will preset to the judge i a 15-miute presetatio worth 100 poits. (See Presetatio Judgig.) The presetatio begis immediately after the itroductio of the participats to the judge by the adult assistat. Each participat must take part i the presetatio. Participats will sped ot more tha 15 miutes (after itroductios) settig up visual aids ad deliverig the oral presetatio. Each participat may brig a copy of the writte etry or ote cards pertaiig to the writte etry ad use as referece durig the presetatio. If time remais, the judge may ask questios pertaiig to the project. 150

153 SEPP 2016 The participats may use the followig items durig the oral presetatio: visual aids appropriate for a actual i-area/theater/stadium/etc. situatio. Live models are ot allowed. ot more tha three (3) stadard-sized posters ot to exceed 22 1 /2 iches by 30 1 /2 iches each. Participats may use both sides of the posters, but all attachmets must fit withi the poster dimesios. oe (1) stadard-sized presetatio display board ot to exceed 36 1 /2 iches by 48 1 /2 iches. oe (1) desktop flip chart presetatio easel 12 iches by 10 iches (dimesios of the page). oe (1) persoal laptop computer. cell phoes/smartphoes, ipods/mp3 players, ipads/tablets or ay type of a had-held, iformatio sharig device will be allowed i writte evets if applicable to the presetatio. soud, as log as the volume is kept at a coversatioal level. Oly visual aids that ca be easily carried to the presetatio by the actual participats will be permitted, ad the participats themselves must set up the visuals. No set-up time will be allowed. Participats must furish their ow materials ad equipmet. No electrical power or Iteret coectio will be supplied. Materials appropriate to the situatio may be haded to or left with judges i all competitive evets. Items of moetary value may be haded to but may ot be left with judges. Items such as flyers, brochures, pamphlets ad busiess cards may be haded to or left with the judge. No food or driks allowed. If ay of these rules are violated, the adult assistat must be otified by the judge. PRESENTATION JUDGING The participats will assume the role of maagemet traiees. The compay maager has assiged the participats the task of preparig a seasoal promotio campaig for the compay or a departmet i the compay. The participats are ecouraged to use a real compay (of ay size) as a basis for the research ad plaig. At the begiig of the presetatio (after itroductios), the participats will set up ay visual aids ad preset the proposal. Set-up time ad presetatio time are icluded i the 15 miutes. Allow the participats to complete this portio without iterruptio, uless you are asked to respod. If time remais, you may ask questios that seem appropriate, based o your otes or o the writte etry itself (to which you may refer durig the presetatio). The Presetatio Evaluatio Form follows the outlie show i the sectio etitled Guidelies for the Format of the Writte Etry, which explais i greater detail what should be discussed i each sectio. Familiarize yourself with all of the guidelies before startig to evaluate the etry. After the presetatio, please thak the participats. The complete the Presetatio Evaluatio Form, makig sure to record a score for all categories. The maximum score for the evaluatio is 100 poits. It may help to go through several etries before actually startig to score the etries. Take otes o a separate sheet of paper if you wish to ask the participats about specific areas of the proposal durig the presetatio. MARKETING REPRESENTATIVE EVENTS (Cotiued o ext page) 151

154 SEPP 2016 SPORTS AND ENTERTAINMENT PROMOTION PLAN, 2016 FACT SHEETS AND ORAL PRESENTATION EVALUATION FORM Participat: Participat: Participat: I.D. Number: Little/No Value Below Expectatios Meets Expectatios Exceeds Expectatios Judged Score The writte ad oral presetatios show evidece of a realistic kowledge of sports ad etertaimet promotio treds. The oral presetatio clearly ad professioally expads ad develops the objectives as writte i the promotio pla with appropriate presetatio techiques. The budget is realistic for the promotio pla based o the size ad locatio of the compay/orgaizatio. The schedule of evets shows cotiuity ad logical order. The resposibility sheet is compatible with the size ad locatio of the compay/orgaizatio described. The promotio pla shows creativity i desig ad format. If visual aids are used, do they help to clarify ad/or ehace the promotio pla? Are visuals limited to those used i a actual sports ad etertaimet promotio pla? The oral presetatio ad the writte pla are logical, complete ad workable for the particular situatio. The oral presetatio specifically idetifies ad justifies the promotioal areas of display, publicity, special evets ad sales traiig. Participat overcame objectios by aswerig the judge s questios. Professioal layout, eatess, proper grammar, spellig ad word usage. Total Possible Poits: Judge s Total Score: LESS PENALTY POINTS: TOTAL SCORE: Judge: A B C D E F G H I J (circle oe) 152

155 PROFESSIONAL SELLING AND CONSULTING EVENTS 2016 Fiacial Cosultig Evet Hospitality ad Tourism Professioal Sellig Evet Professioal Sellig Evet The Professioal Sellig ad Cosultig Evets provide a opportuity for participats to demostrate skills eeded for a career i sales ad/or cosultig. Participats will orgaize ad deliver a sales presetatio or cosultatio for oe or more products/services/customers. The guidelies for each of the Professioal Sellig ad Cosultig Evets have bee cosolidated to facilitate coordiatio of participat activities i each of the occupatioal categories. This meas the evaluatio form will be the same for each occupatioal area. However, each occupatioal area will deliver a sales presetatio or cosultatio for a differet product or customer described below i the Products/Services ad Target Customer Descriptios sectio PRODUCTS/SERVICES AND TARGET CUSTOMER DESCRIPTIONS New products, services, ad target market customers (prospects) will be idetified aually. The participat will research a actual compay he/she represets ad real product(s)/services(s) to be preseted. The participat will also research the busiess/orgaizatio that the product/service will be preseted to. The the participat will preset the product(s)/service(s) to meet the eeds of the customer (prospect). FINANCIAL CONSULTING EVENT For you will assume the role of fiacial cosultat. A cliet has scheduled a meetig with you because he/she is a ew paret ad would like your assistace with developig a college savigs pla for his/her child. The cliet would like to lear about the various college savigs optios available icludig risks associated with the plas. HOSPITALITY AND TOURISM PROFESSIONAL SELLING EVENT For you will assume the role of hotel sales maager. A coferece plaer is plaig a coferece with may milleial attedees. The coferece plaer has scheduled a meetig with you to hear your sales presetatio for why your property would be a ideal property to host the coferece with may milleial attedees. PROFESSIONAL SELLING EVENT For you will assume the role of a sales represetative of a website developmet firm. A local small busiess ower has scheduled a meetig with you because he/she has a desire to reach curret ad potetial customers ad wats to hear your sales presetatio to lear how your firm s website desig services ca be beeficial to his/her busiess. 1 PARTICIPANT CLUSTER PRESENTATION TIME EVENT OVERVIEW 1 PARTICIPANT PAGES ALLOWED PRESENTATION TIME Professioal Sellig ad Cosultig Evets cosist of two major parts: the cluster exam ad the oral presetatio. The maximum score for the presetatio evaluatio is 100 poits. The presetatio will be weighted at twice (2 times) the value of the exam score. The exam score carries forward ito the fial roud of competitio. Professioal Sellig ad Cosultig Evets are for idividual participats oly. The participat will be give a 100-questio, multiple-choice, cluster exam testig kowledge of the Busiess Admiistratio Core performace idicators ad the Cluster Core performace idicators. Participats i the Fiacial Cosultig Evet will take the Fiace Cluster Exam. Participats i the Hospitality ad Tourism Professioal Sellig Evet will take the Hospitality ad Tourism Cluster Exam. Participats i the Professioal Sellig Evet will take the Marketig Cluster Exam. Complete lists of performace idicators are available at PROFESSIONAL SELLING AND CONSULTING EVENTS (Cotiued o ext page) 153

156 FCE 2016/HTPS 2016/PSE 2016 The participat will orgaize appropriate iformatio ad preset a sales presetatio or provide cosultatio to a potetial buyer or cliet. The participat may brig all visual aids to the evet briefig. Oly approved visual aids may be used durig the presetatio. The oral presetatio may be a maximum of 15 miutes i legth, icludig time for judge s questios. The judge will evaluate the presetatio, focusig o the effectiveess of public speakig ad presetatio skills ad how well the participat respods to questios that the judge may ask durig the presetatio. KNOWLEDGE AND SKILLS DEVELOPED Participats will demostrate kowledge ad skills eeded to address the compoets of the project as described i the evaluatio form. Participats will also develop may 21 st cetury skills, i the followig categories, desired by today s employers: Commuicatio ad Collaboratio Creativity ad Iovatio Critical Thikig ad Problem Solvig Flexibility ad Adaptability Iformatio Literacy Iitiative ad Self-directio Leadership ad Resposibility Media Literacy Productivity ad Accoutability Social ad Cross-cultural Skills A crosswalk is available at that shows which 21 st cetury skills are developed by participatig i each competitive evet. May Commo Core Stadards for Mathematics ad Eglish Laguage Arts & Literacy are supported by participatio i DECA s competitive evets. Crosswalks are available at that show which commo core stadards are supported by participatig i each competitive evet. PRESENTATION GUIDELINES The objective for the sales presetatio or cosultatio is for the participat to assume the role of salesperso or cosultat makig a presetatio to a potetial buyer or cliet (judge). Prior to ICDC, the participat will prepare a sales presetatio or cosultatio presetatio for the product/service ad target market customers described above. The participat will make a 15-miute sales presetatio or cosultatio presetatio to the judge worth 100 poits. (See Presetatio Judgig.) The presetatio begis immediately after the itroductio of the participat to the judge by the adult assistat. The participat will sped ot more tha 15 miutes settig up visual aids ad deliverig the sales presetatio or cosultatio. The participat may brig presetatio otes to use durig the sales presetatio or cosultatio. If time remais, the judge may ask questios pertaiig to the project. The participats may use the followig items durig the oral presetatio: visual aids appropriate for a actual sales presetatio or cosultatio. ot more tha three (3) stadard-sized posters ot to exceed 22 1 /2 iches by 30 1 /2 iches each. Participats may use both sides of the posters, but all attachmets must fit withi the poster dimesios. oe (1) stadard-sized presetatio display board ot to exceed 36 1 /2 iches by 48 1 /2 iches. oe (1) desktop flip chart presetatio easel 12 iches by 10 iches (dimesios of the page). oe (1) persoal laptop computer. cell phoes/smartphoes, ipods/mp3 players, ipads/tablets or ay type of a had-held, iformatio sharig device will be allowed i writte evets if applicable to the presetatio. soud, as log as the volume is kept at a coversatioal level. Oly visual aids that ca be easily carried to the presetatio by the actual participats will be permitted, ad the participats themselves must set up the visuals. No set-up time will be allowed. Participats must furish their ow materials ad equipmet. No electrical power or Iteret coectio will be supplied. Materials appropriate to the situatio may be haded to or left with judges i all competitive evets. Items of moetary value may be haded to but may ot be left with judges. Items such as flyers, brochures, pamphlets ad busiess cards may be haded to or left with the judge. No food or driks allowed. If ay of these rules are violated, the adult assistat must be otified by the judge. 154

157 FCE 2016/HTPS 2016/PSE 2016 PRESENTATION JUDGING The participat, assumig the role of salesperso or cosultat, will have prepared a sales presetatio or cosultatio presetatio for the product(s)/service(s)/cliet(s) described above. The role of the judge is that of potetial buyer for the product(s) ad/or service(s) or a cliet seekig cosultatio. At the begiig of the presetatio (after itroductios), the participat will set up ay visual aids ad make the presetatio. Setup time is icluded i the 15 miutes. Allow the participat to complete this portio without iterruptio, uless you are asked to respod. If time remais, you may questio the participat o his/her presetatio. After the presetatio, please thak the participat. Familiarize yourself with all of the guidelies before startig to evaluate the etry. The complete the Presetatio Evaluatio Form, makig sure to record a score for all categories. The maximum score for the evaluatio is 100 poits. It may help to go through several etries before actually startig to score the etries. Take otes o a separate sheet of paper if you wish to ask the participat about specific areas of the proposal durig the presetatio. PROFESSIONAL SELLING AND CONSULTING EVENTS (Cotiued o ext page) 155

158 FINANCIAL CONSULTING EVENT, 2016 HOSPITALITY AND TOURISM PROFESSIONAL SELLING EVENT, 2016 PROFESSIONAL SELLING EVENT, 2016 Participat: I.D. Number: PRESENTATION EVALUATION FORM Little/No Value Below Expectatios Meets Expectatios Exceeds Expectatios Judged Score 1. The opeig was effective ad egagig Established relatioship with customer/cliet Commuicated uderstadig of customer/cliet eeds Facilitated customer/cliet buyig decisios Recommeded specific product(s)/service(s)/actio(s) Demostrated or explaied product(s)/service(s)/actio(s) Properly stated features ad beefits of products/services/actios Prescribed solutio to customer/cliet eeds Effectively aswered customer/cliet questios ad cocers Effectively closed the sale or eded the cosultatio The presetatio was well-orgaized ad clearly preseted; used professioal grammar ad vocabulary; voice coveyed proper volume, ethusiasm, euciatio ad prouciatio Professioal appearace, poise ad cofidece Overall geeral impressio Total Possible Poits: 100 Judge s Total Score: Judge: A B C D E F G H I J (circle oe) 156

159 STOCK MARKET GAME 2016 Participats i the SIFMA Foudatio Stock Market Game develop ad maage a ivestmet portfolio. The Stock Market Game is coducted via the Iteret ad allows DECA members to test their kowledge ad skills agaist other DECA members i a olie competitio. Each participatig team maages all aspects of the portfolio icludig stock selectio, buyig ad sellig. The goal of the competitio is to icrease the value of the begiig portfolio. FINANCE Durig the course of the Stock Market Game, participats will develop ivestmet strategies based o expectatios of growth, diversificatio ad stability attempt to avoid the pitfalls of market declie, mergers ad overextesio 1 TO 3 PARTICIPANTS ONLINE SIMULATION PAGES ALLOWED PRESENTATION TIME EVENT OVERVIEW It is the resposibility of the teacher ad participatig teams to familiarize themselves with the Rules of The Stock Market Game. Rules are accessible through a lik o the home pages of the team portfolio ad i the Teacher Support Ceter. I additio to the geeral Rules of The Stock Market Game, DECA Advisors ad their teams should be aware of the followig: This evet cosists of a writte documet describig the ivestmet project ad the oral presetatio. Each evet etry will be composed of oe to three members. A team member caot be o more tha oe team at a time. No additioal team members may be added oce a team has registered. The Stock Market Game will cotai oe (1) ICDC qualifyig evet to take place from September 8 through December 18, The last day for makig trasactios i Stock Market Game team portfolios is the day before the ed of the sessio. For example: If the sessio eds December 18th, the last day for eterig trasactios is December 17th. Teams may ot ivest more tha 33% of their total equity multiplied by 1.5 i ay oe compay. If a stock i a team portfolio icreases i value ad places the ivestmet beyod 33% of their total equity multiplied by 1.5, they will be able to retai their shares but uable to purchase additioal shares of that stock. This rule is the Maximum Equity Rule. The Stock Market Game system will automatically eforce this rule. Each team must have completed a miimum of three trasactios (stock/bod/mutual fud trades) durig the first seve (7) weeks of the game, which is October 24, 2015, ed of busiess day. Portfolios must cotai a miimum of three differet securities by the October 24, 2015, ad maitai three holdigs through the ed of the tradig sessio (December 18, 2015) i order to qualify for the portfolio competitio. These securities may chage, as log as a miimum of three differet securities are held at ay give time. If teams do ot follow this rule they will be disqualified. Portfolios will be available for retrieval util February 1, After February 1, 2016, portfolios will ot be accessible. Rakigs will be based o the percetage above or below the value of the S&P 500. All teams ad studets must be registered with DECA i order to participate. Otherwise they will be disqualified. All registered advisors must be a teacher. Studets are ot allowed to be listed as the advisor. The teams will be disqualified if it is ot set up correctly. The body of the writte etry must be limited to 11 umbered pages, ot icludig the title page ad the table of cotets. The Writte Evet Statemet of Assuraces ad Academic Itegrity must be siged ad submitted with the etry. Do ot iclude it i the page umberig. The participat may brig all visual aids to the evet briefig. Oly approved visual aids may be used durig the presetatio. The oral presetatio may be a maximum of 15 miutes i legth, icludig time for judge s questios.. The judge will evaluate the presetatio of ad defese for the ivestmet project, focusig o the effectiveess of public speakig ad presetatio skills ad how well the participats respod to questios that the judge may ask durig the presetatio. The top 25 teams from each regio will qualify to preset their portfolio at ICDC. Studets competig at ICDC i the Stock Market Game may ot compete i aother ICDC evet. (Cotiued o ext page) ONLINE EVENTS 157

160 SMG 2016 Eligibility to atted the iteratioal coferece is determied by the chartered associatios, based o their policies. Fialists should cosult with their chartered associatio advisor for eligibility guidelies. For complete Stock Market Game evet guidelies ad procedures, go to KNOWLEDGE AND SKILLS DEVELOPED Participats will demostrate kowledge ad skills eeded to address the compoets of the project as described i the cotet outlie ad evaluatio forms. Participats will also develop may 21 st cetury skills, i the followig categories, desired by today s employers: Commuicatio ad Collaboratio Creativity ad Iovatio Critical Thikig ad Problem Solvig Flexibility ad Adaptability Iformatio Literacy Iitiative ad Self-directio Leadership ad Resposibility Media Literacy Productivity ad Accoutability Social ad Cross-cultural Skills A crosswalk is available at that shows which 21 st cetury skills are developed by participatig i each competitive evet. May Commo Core Stadards for Mathematics ad Eglish Laguage Arts & Literacy are supported by participatio i DECA s competitive evets. Crosswalks are available at that show which commo core stadards are supported by participatig i each competitive evet. FORMAT GUIDELINES FOR THE WRITTEN ENTRY The writte etry must follow these specificatios. Refer also to the Writte Etry Checklist ad the Writte Etry Evaluatio Form. A Writte Evet Statemet of Assuraces ad Academic Itegrity must be siged ad submitted with the etry. Do ot iclude it i the page umberig. Title page. The first page of the writte etry is the title page. It must iclude i ay order, but is ot limited to, the followig: STOCK MARKET GAME Name of DECA chapter Name of high school School address City, State/Provice, ZIP/Postal Code Name of participats Date The title page will ot be umbered. Table of cotets. The table of cotets should follow the title page. The table of cotets may be sigle-spaced ad may be oe or more pages log. The table of cotets page(s) will ot be umbered. Body of the writte etry. The body of the writte etry begis with Sectio I, Executive Summary, ad cotiues i the sequece outlied here. The first page of the body is umbered 1 ad all followig pages are umbered i sequece. Page umbers cotiue through the bibliography (required) ad the appedix (optioal). The participats will prepare a writte documet, which is limited to 11 pages (ot icludig the title page). Follow this outlie whe you write your etry. Poits for each sectio are show o the Presetatio Evaluatio Form. Each sectio must be titled, icludig the bibliography ad the appedix. I. EXECUTIVE SUMMARY Oe-page descriptio of the project II. ANALYSIS OF PORTFOLIO PERFORMANCE III. RATIONALE A. Explaatio of research coducted prior to selectio of stocks ad/or fuds B. Strategy used to diversify ivestmet portfolio C. Descriptio of how selected stocks ad/or fuds fit strategy IV. CONCLUSIONS AND FINDINGS A. Explaatio of strategy effectiveess B. Proposed chages i strategy for future ivestmets 158

161 SMG 2016 V. CHARTS/DIAGRAMS OF PORTFOLIO PERFORMANCE VI. BIBLIOGRAPHY VII. APPENDIX A appedix is optioal. Iclude i a appedix ay exhibits appropriate to the writte etry but ot importat eough to iclude i the body. These might iclude sample questioaires used, letters set ad received, geeral backgroud data, miutes of meetigs, etc. CHECKLIST STANDARDS I additio to followig the outlie provided, whe preparig your writte etry you must observe all of the followig rules. The purpose of these rules is to make competitio as fair as possible amog the participat teams. Refer to the Writte Etry Checklist o page 72 for a complete list of stadards. PRESENTATION GUIDELINES The participats will preset to the judge i a 15 miute presetatio worth 100 poits (See Presetatio Judgig). The presetatio begis immediately after the itroductio of the participat to the judge by the adult assistat. The participat will sped ot more tha 15 miutes (after itroductios) settig up visual aids ad presetig the prospectus to the judge. The participat may brig a copy of the prospectus or ote cards pertaiig to the prospectus ad use as referece durig the presetatio. If time remais, the judge may ask questios pertaiig to the project. The participats may use the followig items durig the oral presetatio: ot more tha three (3) stadard-sized posters ot to exceed 22 1 /2 iches by 30 1 /2 iches each. Participats may use both sides of the posters, but all attachmets must fit withi the poster dimesios. oe (1) stadard-sized presetatio display board ot to exceed 36 1 /2 iches by 48 1 /2 iches. oe (1) desktop flip chart presetatio easel 12 iches by 10 iches (dimesios of the page). oe (1) persoal laptop computer. cell phoes/smartphoes, ipods/mp3 players, ipads/tablets or ay type of a had-held, iformatio sharig device will be allowed i writte evets if applicable to the presetatio. soud, as log as the volume is kept at a coversatioal level. Oly visual aids that ca be easily carried to the presetatio by the actual participats will be permitted, ad the participats themselves must set up the visuals. No set-up time will be allowed. Participats must furish their ow materials ad equipmet. No electrical power or Iteret coectio will be supplied. Materials appropriate to the situatio may be haded to or left with judges i all competitive evets. Items of moetary value may be haded to but may ot be left with judges. Items such as flyers, brochures, pamphlets ad busiess cards may be haded to or left with the judge. No food or driks allowed. If ay of these rules are violated, the adult assistat must be otified by the judge. PRESENTATION JUDGING At the begiig of the presetatio (after itroductios), the participats will set up ay visual aids ad preset ad defed the writte summary. Set-up time ad presetatio time are icluded i the 15 miutes. Allow the participats to complete this portio without iterruptio, uless you are asked to respod. Each participat must take part i the presetatio. If time remais, you may ask questios that seem appropriate, based o your otes or o the writte etry itself (to which you may refer durig the presetatio) Familiarize yourself with all of the guidelies before startig to evaluate the presetatio. After the questioig period, please thak the participats. The complete the Presetatio Evaluatio Form, makig sure to record a score for all categories. The maximum score for the evaluatio is 100 poits. It may help to go through several etries before actually startig to score the etries. Take otes o a separate sheet of paper if you wish to ask the participat about specific areas of the writte summary durig the presetatio. (Cotiued o ext page) ONLINE EVENTS 159

162 SMG 2016 STOCK MARKET GAME, 2016 WRITTEN ENTRY AND ORAL PRESENTATION EVALUATION FORM Participat: Participat: Participat: I.D. Number: Little/No Value Below Expectatios Meets Expectatios Exceeds Expectatios Judged Score The writte ad oral presetatios show evidece of a realistic kowledge of ivestmet treds ad fiacial markets. The stock portfolio exhibits diversity across sectors of the ecoomy. The writte ad oral presetatios demostrate a uderstadig of ivestmet objectives. The writte ad oral presetatios demostrate correct use of ivestmet termiology. The presetatios demostrate research beyod the stock s performace history i.e., the ivestmet decisios were based o kowledge of the compay s uderlyig busiess performace or plas. The writte ad oral presetatios explai the effectiveess of the strategy. The writte ad oral presetatios explai chages i strategy for future ivestmets. The writte pla shows creativity i desig ad executio. The oral presetatio proceeds i a logical, orgaized maer ad is appropriate to the ivestmet idustry. All members of the team participatig i the oral presetatio cotributed equally. Participats aswered the judge s questios kowledgeably ad professioally. The writte etry exhibited eatess, proper grammar ad spellig. Total Possible Poits: Judge s Total Score: LESS PENALTY POINTS: TOTAL SCORE: Judge: A B C D E F G H (circle oe) 160

163 VIRTUAL BUSINESS CHALLENGE 2016 VBC Accoutig Pilot VBC Persoal Fiace VBC Retail VBC Hotel Maagemet VBC Restaurat VBC Sports Accoutig, Persoal Fiace, Restaurat, Retail ad Sports sposored by Hotel Challege sposored by Participats i the DECA Virtual Busiess Challege (VBC) operate a computerized busiess simulatio utilizig a competitio versio of the Virtual Busiess software. The VBC qualifyig rouds are coducted via the Iteret, where participats post competitio scores for chartered associatio, regioal ad overall rakigs. I the VBC Accoutig (VBCAC) pilot track, participats will: use foresic accoutig to idetify fraud & errors ad use maagerial accoutig techiques to maximize profits aalyze accoutig documets such as T-accouts, worksheets, jourals & the geeral ledger as well as source documets such as time sheets, customer ivoices, pay records ad more i order to idetify issues I the VBC Hotel Maagemet (VBCHM) track, participats will: maage differet aspects of a hotel such as reveue maagemet, group sales, marketig, frot desk operatios, baquets/meetigs, housekeepig ad more iterpret idustry specific reports such as the Group Sales PACE Report, the STAR Competitive Report, the Market Data Report, the Daily Reveue Report ad more i order to assist with makig iformed decisios ad implemetig strategies that will optimize profitability I the VBC Persoal Fiace (VBCPF) track, participats will: maage bak accouts, credit ad debit cards, bills, credit scores, taxes, isurace ad ivestig iterpret actios, charts ad graphs to make strategic fiacial decisios ad optimize et worth I the VBC Restaurat (VBCRS) track, participats will: maage specific marketig ad busiess cocepts such as market research, meu desig ad pricig, advertisig strategies ad purchasig withi their ow restaurat iterpret actios, reports ad fiacial iformatio i order to make strategic marketig decisios for their restaurat to optimize profitability I the VBC Retailig (VBCRT) track, participats will: maage specific marketig cocepts such as pricig, purchasig ad promotio withi their ow coveiece store iterpret actios, charts ad graphs i order to make strategic marketig decisios for their store to optimize profitability I the VBC Sports (VBCSP) track, participats will: maage specific marketig cocepts such as ticket pricig, media plaig ad sposorships withi their ow football frachise iterpret actios, charts ad graphs i order to make strategic marketig decisios for their frachise to optimize profitability (Cotiued o ext page) 161 ONLINE EVENTS

164 VBC TO 3 PARTICIPANTS ONLINE SIMULATION EVENT OVERVIEW Etries will be composed of oe to three members of the DECA chapter. A team member may be o a accoutig (pilot), a hotel, a persoal fiace, a restaurat, a retail ad a sports team at the same time; however, a team member may ot be o two accoutig (pilot), two hotel, two persoal fiace, two restaurat, two sports or two retail teams at the same time. No additioal team members may be added oce a team has registered. For all tracks, the top two teams from each regio from each of the qualifyig rouds will be eligible to compete at ICDC. However, eligibility to atted ICDC is determied by the chartered associatios, based o their policies. Fialists should cosult with their chartered associatio advisor for eligibility guidelies. Oly oe team per chapter per roud per track may qualify to compete at ICDC. A member may compete i the accoutig (pilot) VBC, the hotel VBC, the persoal fiace VBC, the restaurat VBC, the retail VBC, ad the sports VBC; however, the member will be allowed to participate i oly oe VBC area at the ICDC. The Virtual Busiess Challege will cotai two (2) ICDC qualifyig evets. Challege 1: Moday, October 19, 2015, 10:00 a.m. EDT through Friday, November 13, 2015, 5:00 p.m. EST Challege 2: Moday, Jauary 11, 2016, 10:00 a.m. EST through Friday, February 5, 2016, 5:00 p.m. EST Members qualifyig for participatio at ICDC must wear a DECA blazer durig the competitive sessio. Top teams i each chartered associatio may receive recogitio at their chartered associatio evet. For complete Virtual Busiess Challege evet guidelies ad procedures, go to 162

165 VIRTUAL BUSINESS CHALLENGE HOTEL MANAGEMENT TWO ICDC QUALIFYING EVENTS CHALLENGE 1: Moday, October 19, 2015, 10:00 a.m. EDT through Friday, November 13, 2015, 5:00 p.m. EST CHALLENGE 2: Moday, Jauary 11, 2016, 10:00 a.m. EST through Friday, February 5, 2016, 5:00 p.m. EST AWARDS FOR WINNING TEAMS $6,000 1 st Place Team $3,000 2 d Place Team $1,500 3 rd Place Team $900 4 th Place Team SPONSORED BY

166 GET EPIC COMPETITION RESOURCES

167 OT ROPHIES? DECA COMPETITION PREPARATION MATERIALS

168 DECA S CAREER CLUSTER EXAM BOOKLETS Build your studets cofidece ad competecy levels by usig DECA s iteratioal competitio exams as classroom practice tests. Each exam cotais 100 questios ad aswers $8.00 EA $40.00 SET 2015 $10.00 EA $45.00 SET busiess maagemet + admiistratio HCEB14 HCEB15 fiace HCEF14 HCEF15 hospitality HCEH14 HCEH15 marketig HCEM14 HCEM15 priciples of busiess admiistratio HCEP14 HCEP15 set of all titles HCES14 HCES15 Begiig i 2015, the Career Cluster Exams will o loger be available i CD-ROM format. DECA S CAREER CLUSTER EXAM CD-ROM The CD-ROM exams will o loger come with a test booklet. There is a feature that will allow you to prit the exam as a PDF file. Iteractive CD is Widows formatted $15.00 ea $75.00 set 2014 $20.00 ea $ set busiess maagemet + admiistratio CDEB13 CDEB14 fiace CDEF13 CDEF14 hospitality CDEH13 CDEH14 marketig CDEM13 CDEM14 priciples of busiess admiistratio CDEP13 CDEP14 set of all titles CDES13 CDES14 While supplies last, check out for pricig ad titles available DECA S CAREER CLUSTER EXAM BOOKLETS CHARTERED ASSOCIATION EDITION 2012 $2.00 ea $10.00 set 2013 $4.00 ea $20.00 set DECA S CAREER CLUSTER EXAM CD-ROM CHARTERED ASSOCIATION EDITION 2012 $4.00 ea $20.00 set 2013 $6.00 ea $30.00 set NEW! CAREER CLUSTER EXAMS DIGITAL DOWNLOAD Build your studet s cofidece ad competecy levels by usig DECA s iteratioal competitio exams as classroom practice tests. Each exam cotais 100 questios ad aswers. Begiig with 2015, these exams are available ow as a digital dowload. Save o shippig charges ad time! Must purchase olie at usig a credit card. $8.00 busiess maagemet + admiistratio fiace hospitality marketig priciples of busiess admiistratio DDB15 DDF15 DDH15 DDM15 DDP15 HOSPITALITY AND TOURISM Competitio Preparatio Guid OVERVIEW FINAN Competitio Prep OVERVIEW The Hospitality ad Tourism cluster reflects a fo tasks that ecompass the maagemet, marke restaurats ad other foodservices, lodgig, at evets ad travel related services. These respo maitaiig operatios ad promotig guest ad drikig establishmets, operatio of lo care of guests who use these facilities, either cotact or the provisio of backgroud serv guest experiece, activities related to the d packagig promotio ad delivery of a trav developmet of customer service skills. Te specific ad traiig is hadled o the job INDUSTRY TRENDS BUS AND Comp MARKETING Competitio Preparatio Guide OVERVIEW OVER The Bus i perfo success respo maag coe directi use of eede good The Fiace cluster reflects obtai, save, protect, ad g idividuals. These respos summarizig, aalyzig a iformatio, acceptig de credit, maagig policy a acquisitio ad merger, divideds ad taxatio fiacial loss through i The Marketig cluster reflects a focus i performig tasks that create, commuicate, ad deliver value to customers ad maage customer relatioships i ways that beefit the orgaizatio ad its stakeholders. These resposibilities iclude developig activities that iform, remid, ad/or persuade a target market of ideas, experieces, goods/services, ad/or images, tasks that ecourage strategic decisio-makig usig marketig kowledge, utilizig qualitative ad quatitative research methods to determie iformatio eeds, desigig data collectio processes collectig data, aalyzig results ad presetig data, usig effective produ plaig, product selectio, buyig, licesig ad ivetory cotrol processes, ad developig i-depth kowledge about ta customers to uderstad customer eeds, busiess, competito ad products. INDUSTRY TRENDS IND INDUSTRY TREN I as i oc Th s S C Despite may challege spirit of etrepreeursh Techology cotiues t creatig automated fi their accouts. Iova The Credit Card Accou Act) has had a sigific The cost of fiacial d use budgets. This als this idustry. The rise of crowdfu prove recetly. Fi how to egage co The Credit Card Ac Act) has ecourag parters. Busies sesitive iforma advatage. Techology co creatig ew pa begiig of tre The growth see i the Milleial ad Geer hospitality busiess. These geeratios are l a great product/service ad are willig to pa There is a growig tred i gourmet experie wat to lear techiques but also experie restaurats ad food service i lodgig pro Social media will cotiue to have a sigi due to cosumer s eed to quickly share egative. Busiesses should be prepared who are traied to leverage positive expe tur egative experieces ito a oppor service. Restaurat busiesses are seeig a tre sourced meats, seafood ad produce. items as a ew product but it will also positive developmet for local ecoo There is a growig tred for restaura to special dietary eeds icludig fo Sports maagemet is icreasigly ehace a cosumers experiece w brig a mobile device to a sport ex are beig iovative o how to e updates o bathroom lies ad d While social media might look like a simple marketig techique, the use it to egage cosumers to drive purchases. Social media should f creatig a persoal coectio with a brad. There will cotiue to be a tred i makig marketig campaigs friedly as cosumers use this techology more tha traditioal o Marketers eed to esure that a brad s cotet ca be see ad u cosumers will be more likely to share their message. Marketers have access to a tremedous amout of data regardi ad cosumers. The challege ow is to use this data i real tim coductig aalysis of what has already happeed. This allows make chages to products ad marketig quickly ad respod market. Brads eed to cotiue to use techology to tell their story t is kow as cotet marketig ad there has bee a sigifica buildig this area. Simple mobile apps will cotiue to be used by cosumers campaig should iclude messages through apps like Ist Sapchat ad WhatsApp.

169 COMING SOON! DECA CAREER CLUSTER LESSON PLAN BOOKS Each book cotais lessos plas usig performace idicators from the istructioal areas i career clusters. Use these modules to easily itegrate DECA ito your classroom ad prepare your studets for DECA competitio. Spiral-boud for ease of use. $24.95 busiess maagemet + admiistratio fiace hospitality marketig LPBB LPBF LPBH LPBM LESSON PLAN BOOK Itegrate DECA s performace idicators ito your curriculum with DECA s Lesso Pla Book. Lessos were created by actual DECA advisors. Cotais 12 lesso plas oe for each istructioal area i the Busiess Admiistratio Core. Spiral-boud for ease of use. DSLPB $24.95 e CE INESS MANAGEMENT ADMINISTRATION etitio Preparatio Guide aratio Guide VIEW cus i performig tig ad operatios of tractios, recreatio sibilities iclude services i eatig dgig facilities ad the through direct guest ices that ehace the evelopmet, research, eler s experieces, ad the chical skills are locatio-. atio Y markets will affect ookig for experieces as much as y for these special opportuities. ces for the foodie market. They ce this tred for reasoable prices i perties. ficat impact o the hospitality cluster experieces both positive ad for this egagemet with employees rieces as a marketig advatage ad to tuity to demostrate excellet customer d i cosumers searchig out locally This is a opportuity to develop meu support local small busiesses which is a mies. ts to provide meu items that are sesitive od allergies ad glute-free requests. lookig at how to use mobile techology to hile viewig a sports evet. A majority of fas periece ad use it durig that time. Teams gage at this level: orderig food to be delivered, iscouts o merchadise. 1 PRESENTATION TIPS The performace idicators are your guide to a focused presetatio! Apply them to the situatio because they are always based o a real life situatio. a focus i performig tasks to report, row the fiacial assets of busiesses ad ibilities ca iclude recordig, classifyig, d commuicatig a busiess s fiacial posits, ledig fuds ad extedig d strategy for capital structure, budgetig, Use idustry kowledge that you have researched before competitio to supplemet what you kow about your performace idicators. This helps demostrate your proficiecy! fiacial modelig ad plaig, fudig, ad offerig products that reduce the risk of surace. DS s recetly i the fiacial idustry, there is a growig ip i this area. Be atural ad comfortable i your role i the situatio. Noverbal commuicatio ca be just as importat as verbal commuicatio. If you smile ad are cofidet it demostrates your professioalism. Speak clearly so that the judge ca uderstad what you are sharig with him/her. You have time to talk about your performace idicators withi the situatio do t rush ad take the chace a judge did t hear you talkig about somethig. o have a impact o the fiacial services idustry by acial tools providig cosumers coveiece to access tio i this area will cotiue to develop customer loyalty. At the ed of ay role play situatio, you are always told what the judge is lookig for i a outcome make sure you address this! tability Resposibility ad Disclosure Act of 2009 (CARD at impact o how fiacial services busiesses operate. ata has icreased which presets a challege to effectively o makes it more expesive to start ad operate a busiess i dig has made it easier to access capital, as Kickstarter has acial services busiesses should watch this tred to lear sumers with similar iovatio. How are you uique? What are you brigig to this presetatio that o other competitor will show this judge? Be memorable i a professioal way. coutability Resposibility ad Disclosure Act of 2009 (CARD ed cosumers to require trasparecy i their fiacial ses eed to respod to this tred ad use techology to secure tio, provide data as requested ad demostrate a competitive Show your ability to be creative do t just have a Pla A ; exceed expectatios by havig optios for your judge to select from if the situatio calls for it. Take time to make sure your judge is followig your thoughts. You ca ask him/her questios to make sure they have uderstood what you have shared. The judge will ask you prepared questios. If you eed a miute to cosider the questios before aswerig, say so i a professioal maer. This reflects your respect of his/her positio ad your desire to share a iformed aswer. RESOURCES tiues to have a impact o the fiacial services idustry by ymet ad credit optios. The developmet of Bitcoi is the ds i virtual currecy. 1 PRESENTATION TIPS iess Maagemet Admiistratio cluster reflects a focus rmig admiistrative ad maagerial processes vital to the ad ogoig existece of a busiess orgaizatio. These sibilities ca iclude iformatio ad commuicatio emet, data processig ad collectio, project trackig, ctig with IT, activities related to the plaig, orgaizig, g, ad evaluatig the busiess orgaizatio through the fiacial, huma, ad material resources, ad the processes d to pla, orgaize, coordiate ad cotrol the productio of s or services. ct USTRY TRENDS rget rs, the ext decade, busiesses will see a sigificat chage i the workforce the Baby Boomer geeratio retires. Kowledge maagemet will be key assistig maagers with savig importat experietial data as this turover curs. The performace idicators are your guide to a focused presetatio! Apply them to the situatio because they are always based o a real life situatio. Use idustry kowledge that you have researched before competitio to supplemet what you kow about your performace idicators. This helps demostrate your proficiecy! Be atural ad comfortable i your role i the situatio. Noverbal commuicatio ca be just as importat as verbal commuicatio. If you smile ad are cofidet it demostrates your professioalism. ere is a growig demad i the workforce to create a eviromet that upports telecommutig ad/or policies that support a better work/life balace. key is to ocus o Speak clearly so that the judge ca uderstad what you are sharig with him/her. You have time to talk about your performace idicators withi the situatio do t rush ad take the chace a judge did t hear you talkig about somethig. ocial media has had a sigificat impact across all areas of busiess operatios. ompaies are challeged to stay educated i this area ad use social media to effectively recruit employees, sustai corporate bradig ad egage with customers. mobile utlets. PRESENTATION TIPS The performace idicators are your guide to a focused presetatio! Apply them to the situatio because they are always based o a real life situatio. I a busiess eviromet that sees employees seekig out jobs that meet their eeds ad wats across multiple platforms, busiesses are implemetig ew programs that retai ad reward exceptioal employees. sed quickly as At the ed of ay role play situatio, you are always told what the judge is lookig for i a outcome make sure you address this! To coect with a youger geeratio of employees, compaies are developig ew recruitig programs icludig: iterships, apprecticeships, college recruitig programs, sposorig competitios, service trips, ad iteractio with executives. g their products e rather tha marketers to to chages i the How are you uique? What are you brigig to this presetatio that o other competitor will show this judge? Be memorable i a professioal way. America Hotel ad Lodgig Associatio Natioal Recreatio ad Park Associatio Iteratioal Associatio for Amusemet Parks ad Attractios Sports Marketig Associatio Show your ability to be creative do t just have a Pla A ; exceed expectatios by havig optios for your judge to select from if the situatio calls for it. Take time to make sure your judge is followig your thoughts. You ca ask him/her questios to make sure they have uderstood what you have shared. The judge will ask you prepared questios. If you eed a miute to cosider the questios before aswerig, say so i a professioal maer. This reflects your respect of his/her positio ad your desire to share a iformed aswer. RESOURCES Today, employees wat to feel valued ad that their work has a impact. Busiesses ca egage i iteral bradig by usig techiques like highlightig positive work examples across the busiess. This helps motivate the etire workforce to support compay goals. o cosumers. This t ivestmet i. A marketig agram, WeChat, 1 Use idustry kowledge that you have researched before competitio to supplemet what you kow about your performace idicators. This helps demostrate your proficiecy! Be atural ad comfortable i your role i the situatio. Noverbal commuicatio ca be just as importat as verbal commuicatio. If you smile ad are cofidet it demostrates your professioalism. Speak clearly so that the judge ca uderstad what you are sharig with him/her. You have time to talk about your performace idicators withi the situatio do t rush ad take the chace a judge did t hear you talkig about somethig. At the ed of ay role play situatio, you are always told what the judge is lookig for i a outcome make sure you address this! How are you uique? What are you brigig to this presetatio that o other competitor will show this judge? Be memorable i a professioal way. Show your ability to be creative do t just have a Pla A ; exceed expectatios by havig optios for your judge to select from if the situatio calls for it. Take time to make sure your judge is followig your thoughts. You ca ask him/her questios to make sure they have uderstood what you have shared. The judge will ask you prepared questios. If you eed a miute to cosider the questios before aswerig, say so i a professioal maer. This reflects your respect of his/her positio ad your desire to share a iformed aswer. RESOURCES America Marketig Associatio Iteret Marketig Associatio Iteratioal Social Media Associatio America Associatio of Advertisig Agecies Busiess Marketig Associatio 1 PRESENTATION TIPS The performace idicators are your guide to a focused presetatio! Apply them to the situatio because they are always based o a real life situatio. Use idustry kowledge that you have researched before competitio to supplemet what you kow about your performace idicators. This helps demostrate your proficiecy! Be atural ad comfortable i your role i the situatio. Noverbal commuicatio ca be just as importat as verbal commuicatio. If you smile ad are cofidet it demostrates your professioalism. Speak clearly so that the judge ca uderstad what you are sharig with him/her. You have time to talk about your performace idicators withi the situatio do t rush ad take the chace a judge did t hear you talkig about somethig. America Fiace Associatio At the ed of ay role play situatio, you are always told what the judge is lookig for i a outcome make sure you address this! How are you uique? What are you brigig to this presetatio that o other competitor will show this judge? Be memorable i a professioal way. Securities Idustry ad Fiacial Markets Associatio The Fiacial Services Roudtable The Clearighouse Associatio Show your ability to be creative do t just have a Pla A ; exceed expectatios by havig optios for your judge to select from if the situatio calls for it. Take time to make sure your judge is followig your thoughts. You ca ask him/her questios to make sure they have uderstood what you have shared. The judge will ask you prepared questios. If you eed a miute to cosider the questios before aswerig, say so i a professioal maer. This reflects your respect of his/her positio ad your desire to share a iformed aswer. RESOURCES America Maagemet Associatio Iteratioal Associatio of Busiess ad Maagemet Professioals Society for Huma Resource Maagemet Natioal Associatio for Busiess Ecoomics COMPETITION PREPARATION GUIDES We have doe the work for you! Each lamiated career cluster competitio preparatio guide features defiitios of busiess admiistratio core ad cluster performace idicators, career cluster vocabulary, presetatio tips, idustry treds ad resources. Pick the career cluster area your members eed: Busiess Maagemet ad Admiistratio, Fiace, Hospitality ad Marketig. $5.95 each busiess maagemet + admiistratio fiace hospitality marketig CPGB CPGF CPGH CPGM COMPETITIVE EVENTS PREPARATION MATERIALS

170 CAREER CLUSTER BELL RINGER ACTIVITIES These daily exercises are a great way to start each class ad help prepare studets for the competitive evets area. Daily exercises are developed from performace idicators for each career cluster. Sold as a CD that is Widows formatted. $29.95 busiess maagemet + admiistratio fiace hospitality marketig BRAB BRAF BRAH BRAM COMPETITION BELL RINGER ACTIVITIES Prepare studets for DECA competitio with DECA Competitio Bell Riger Activities. Take from the Busiess Admiistratio Core, this will assist studets i preparatio for ay competitive evet. These daily excercises are a great way to start each class! Sold as a CD that is Widows formatted. DSCBR $29.95 COMPETITION FLASH CARDS Prepare studets for DECA Competitio with DECA Competitio Flash Cards. This custom desiged flash card set cotais 100 differet performace idicators commo to all of DECA s competitive evets. DSCFC $29.95 VOCABULARY FLASH CARDS Prepare for DECA Competitio with these Vocabulary Flash Cards. This custom desiged flash card set cotais 100 differet vocabulary terms commo to all of DECA s competitive evets. DSVFC $ PERSONAL FINANCIAL LITERACY PREPARATION MATERIALS This hadbook cotais a sample exam ad three sample evets from the Persoal Fiacial Literacy evet FLE15 $15.00 Persoal Fiacial Literacy As used i DECA s Persoal Fiacial Literacy Evet Icludes: Career Cluster Exam Chartered Associatio Editio Sample Evets

171 COMPETITION UNIVERSITY Competitio Uiversity assists ethusiastic DECA advisors who wat to give their studets the best possible resource to prepare for DECA Competitio. Erollmemt is available for your etire chapter. Give every studet the resources they eed to maximize success! Build Cofidece Assist with Writte Evets Meet Deadlies Wow the Judges Build Teamwork Get More Wis Get the Game Suite for free with ay chapter erollmet. PTLevel-1 25 studets $375 PTLevel-2 50 studets $525 PTLevel-3 75 studets $675 PTLevel studets $825 CUa10 10 additioal studets $75 CUa25 25 additioal studets $125 CU 14 1 additioal studet $10 CUGS100 Game Suite $100 All prices valid util April 1, 2016 IT S ALL ABOUT THE APP! OFFICIAL PRACTICE EXAMS DECA COMPETE APP NOW AVAILABLE IN

172 EVERYTHING YOU WANTED TO KNOW ABOUT THE PRINCIPLES OF BUSINESS ADMINISTRATION EVENTS, AN INSTRUCTOR S GUIDE The purpose of this booklet is to provide teachers with iformatio about the Priciples of Busiess Evets. Topics iclude: preparig for the exam, how to approach the cotet iterview as well as lots of tips to make your studets more competitive i these evets. PBAIG $24.95 EVENT PREPARATION MATERIALS These hadbooks cotai a sample exam ad three sample cotet iterviews $10.00 ea $40.00 set 2015 $15.00 ea $45.00 set 2016 Available ICDC 2016 TITLE busiess maagemet + admiistratio PBAB14 PBAB15 fiace PBAF14 PBAF15 hospitality PBAH14 PBAH15 marketig PBAM14 PBAM15 set of all booklets PBAS14 PBAS15 SAMPLE CONTENT INTERVIEWS These hadbooks cotai four sample evets. VOL 1 $7.00 ea $28.00 set VOL 2 $10.00 ea $35.00 set VOL 2 available April 2016 TITLE VOL 1 VOL 2 busiess maagemet + admiistratio PBABV1 PBABV2 fiace PBAFV1 PBAFV2 hospitality PBAHV1 PBAHV2 marketig PBAMV1 PBAMV2 set of all booklets PBASV1 PBASV2 SHOP ONLINE SEE IT WANT IT GET IT

173 EVERYTHING YOU WANTED TO KNOW ABOUT TEAM DECISION MAKING EVENTS, AN INSTRUCTOR S GUIDE The purpose of this booklet is to provide teachers with iformatio about the Team Decisio Makig Evets. Detailed iformatio helps teachers ad studets be competitive i these evets. The spiral-boud guide is easy to follow. Some topics iclude: preparig for the exam, how to approach the case study as well as tips to make your studets more competitive i these evets. While supplies last. TDMIG $24.95 EVENT PREPARATION MATERIALS These hadbooks cotai a sample exam ad three sample cotet iterviews $10.00 ea $70.00 set 2015 $15.00 ea $90.00 set 2016 Available ICDC 2016 TITLE busiess law ad ethics TDM141 TDM151 buyig ad merchadisig TDM142 TDM152 fiacial services TDM143 TDM153 hospitality services TDM144 TDM154 marketig commuicatios TDM145 TDM155 sports ad etertaimet marketig TDM146 TDM156 travel ad tourism marketig TDM147 TDM157 set of all booklets TDM140 TDM150 SAMPLE CASE STUDIES These hadbooks cotai four case studies. VOL 1 $7.00 ea $49.00 set VOL 2 $10.00 ea $60.00 set VOL 2 available April 2016 TITLE VOL 1 VOL 2 busiess law ad ethics TDM1V1 TDM1V2 buyig ad merchadisig TDM2V1 TDM2V2 THE COMPETITIVE EDGE FOR TEAMS $5.00 ea $ set busiess law ad ethics buyig ad merchadisig fiacial services hospitality services marketig commuicatios sports ad etertaimet marketig travel ad tourism marketig set of all 42 booklets CET101 CET102 CET103 CET104 CET105 CET106 CET107 CET100 fiacial services TDM3V1 TDM3V2 hospitality services TDM4V1 TDM4V2 marketig commuicatios TDM5V1 TDM5V2 sports ad etertaimet marketig TDM6V1 TDM6V2 travel ad tourism marketig TDM7V1 TDM7V2 set of all booklets TDMSV1 TDMSV2

174 EVERYTHING YOU WANTED TO KNOW ABOUT INDIVIDUAL SERIES EVENTS, AN INSTRUCTOR S GUIDE Detailed iformatio helps teachers ad studets be competitive i these evets. The spiral-boud guide topics iclude: preparig for the exam, how to approach the role play as well as tips to make your studets more competitive i these evets. ISEIG $24.95 EVENT PREPARATION MATERIALS These hadbooks cotai a sample exam ad four sample role plays $10.00 ea $ set 2015 $15.00 ea $ set 2016 Available ICDC 2016 TITLE accoutig applicatios RPH1401 RPH1501 apparel ad accessories RPH1402 RPH1502 automotive services RPH1403 RPH1503 busiess fiace RPH1404 RPH1504 busiess services RPH1405 RPH1505 food marketig RPH1406 RPH1506 SAMPLE ROLE PLAYS These hadbooks cotai three sample role plays. VOL 1 $7.00 ea $91.00 set VOL 2 $10.00 ea $ set VOL 2 available April 2016 TITLE VOL 1 VOL 2 accoutig applicatios RPH1V1 RPH1V2 apparel ad accessories RPH2V1 RPH2V2 automotive services RPH3V1 RPH3V2 busiess fiace RPH4V1 RPH4V2 busiess services RPH5V1 RPH5V2 food marketig RPH6V1 RPH6V2 hotel ad lodgig RPH1407 RPH1507 huma resources RPH1408 RPH1508 marketig maagemet RPH1409 RPH1509 quick serve restaurat maagemet RPH1410 RPH1510 restaurat ad food service maagemet RPH1411 RPH1511 retail merchadisig RPH1412 RPH1512 sports ad etertaimet marketig RPH1413 RPH1513 set of all booklets RPH1400 RPH1500 THE COMPETITIVE EDGE 2 $5.00 ea $ set hotel ad lodgig RPH7V1 RPH7V2 huma resources RPH8V1 RPH8V2 marketig maagemet RPH9V1 RPH9V2 quick serve restaurat maagemet RPH10V1 RPH10V2 restaurat ad food service maagemet RPH11V1 RPH11V2 retail merchadisig RPH12V1 RPH12V2 sports ad etertaimet marketig RPH13V1 RPH13V2 set of all booklets RPHSV1 RPHSV2 accoutig applicatios apparel ad accessories automotive services busiess fiace busiess services food marketig hotel ad lodgig CERP101 CERP102 CERP103 CERP113 CERP104 CERP105 CERP106 huma resources marketig maagemet quick serve restaurat maagemet restaurat ad food service maagemet retail merchadisig sports ad etertaimet marketig set of all 65 booklets CERP112 CERP107 CERP108 CERP109 CERP110 CERP111 CERP

175 COMPANY BACKGROUND HAVE YOU WRITTEN YOUR TEXT SO THAT IT IS CLEAR AND EASY TO UNDERSTAND? HAVE YOU USED DATA TO DEFINE YOUR PROBLEM? CAN YOU HIGHLIGHT IMPORTANT KEY WORDS TO CATCH THE PENALTY POINTS [PEN-L-TEE POINTS] 1. Poits deducted from a writte report because the report did ot follow the criteria established o the Writte Etry Checklist. The Writte Evet Statemet of Assuraces ad *Etries must be submitted i a official DECA writte evet folio. *Sheet protectors may ot be used. *Limited to the umber of pages specified i the guidelies (plus title page ad table of cotets). *All pages are umbered i sequece startig with the executive summary ad edig with the fial page of the appedix. *Major cotet must be at least double-spaced. *Etry must be typed/word processed. *Paper is 8½ iches by 11 iches. No fold-outs, attachmets, tabs used. *The writte etry follows the format guidelies. NEW! AN INTRODUCTION TO WRITTEN EVENTS Lear about each type of writte evet, strategies for success, ad presetatio tips i this revised guide for studets ad advisors. WEPG $9.95 AN INTRODUCTION TO WRITTEN EVENTS The DECA Competitive Writte Evets are a opportuity for studets to demostrate their competecy i a variety of areas. There are four categories of writte evets: Busiess Operatios Research Evets, Chapter Team Evets, Busiess Maagemet ad Etrepreeurship Evets ad Marketig Represetative Evets. Some of the writte evets are desiged for idividual members while most are desiged for as may as three members. Withi a four year DECA program, these evets are best suited for secod, third ad fourth year DECA members who have competed i the Priciples of Busiess Admiistratio Evets. Participats i writte evets should have a strog foudatioal uderstadig of the subject matter. JUDGE S ATTENTION? Academic Itegrity must be siged ad submitted with the etry. WRITTEN EVENT WINNERS Wiig etries from the 2015 ICDC are reproduced as samples for use as guides whe preparig your ow writte mauals $8.00 ea 2015 $10.00 ea $ set TITLE advertisig campaig evet WW1401 WW1501 EVERYTHING YOU WANTED TO KNOW ABOUT BUSINESS OPERATIONS RESEARCH EVENTS, AN INSTRUCTOR S GUIDE Detailed iformatio helps teachers ad studets become competitive i these evets. This easy to follow, spiral-boud guide icludes the followig topics: creatig a timelie, preparig the writte evet, preparig for the presetatio ad use of visual aids. Tips ad coachig advice are also icluded. BORIG $24.95 busiess services operatios research evet WW1402 WW1502 buyig ad merchadisg operatios research evet WW1403 WW1503 commuity service project WW1404 WW1504 creative marketig research project WW1405 WW1505 etrepreeurship - growig your busiess WW1421 WW1521 etrepreeurship iovatio pla N/A WW1522 etrepreeurship participatig - frachise busiess WW1419 WW1519 etrepreeurship participatig - idepedet busiess WW1420 WW1520 etrepreeurship promotio project WW1407 WW1507 etrepreeurship writte evet WW1408 WW1508 fashio merchadisig promotio pla evet WW1409 WW1509 fiacial literacy promotio project WW1410 WW1510 fiacial operatios research evet WW1411 WW1511 hospitality ad tourism operatios research evet WW1412 WW1512 iteratioal busiess pla evet WW1413 WW1513 lear ad ear project WW1415 WW1515 public relatios project WW1416 WW1516 sports ad etertaimet operatios research evet WW1417 WW1517 sports ad etertaimet promotio pla evet WW1414 WW1514 stock market game WW1418 WW1518 set of all titles N/A WW1500 COMING SOON! WRITTEN EVENT GUIDES We have doe the work for you! Each lamiated writte evet competitio preparatio guide features iformatio o preparig your team, project maagemet, writig a executive summary ad appedix, presetatio tips, evet specific advice ad developig resources for your project. Pick the area your members eed: Operatios Research, Chapter Team Evets, Etrepreeurship or Marketig Represetative Evets. $9.95 operatios research evets chapter team evets etrepreeurship evets marketig represetative evets WPGO WPGC WPGE WPGM

176 VIRTUAL BUSINESS SIMULATIONS This icredible classroom simulatio will prepare studets for success i the DECA Virtual Busiess Challege. Three additioal titles are ow beig offered direct from DECA Images. Materials are delivered electroically. Please provide advisor ame ad address whe orderig. MINI LICENSE (5-USER) LAB LICENSE (30-USERS) SITE LICENSE VIRTUAL BUSINESS ACCOUNTING ONLINE KMI-VBAO-ML $ KMI-VBAO-LL $1, KMI-VBAO-SL $1, VIRTUAL BUSINESS HOTEL ONLINE*** VIRTUAL BUSINESS MANAGEMENT ONLINE*** VIRTUAL BUSINESS PERSONAL FINANCE 2.0 VIRTUAL BUSINESS RESTAURANT VIRTUAL BUSINESS RETAILING ONLINE*** KMI-VBHO-ML $ KMI-VBMO-ML $ KMI-VBF2-ML $ KMI-VBR-ML $ KMI-VBRO-ML $ KMI-VBHO-LL $1, KMI-VBMO-LL $1, KMI-VBF2-LL $1, KMI-VBR-LL $1, KMI-VBRO-LL $1, KMI-VBHO-SL $1, KMI-VBMO-SL $1, KMI-VBF2-SL $1, KMI-VBR-SL $1, KMI-VBRO-SL $1, FOR MORE INFORMATION SHOP ONLINE VIRTUAL BUSINESS SPORTS AND ENTERTAINMENT 2.0 KMI-VBS2-ML $ KMI-VBS2-LL $1, KMI-VBS2-SL $1, SEE IT *** MULTIPLAYER FEATURE AVAILABLE, SEE BELOW FOR PRICING: ONE YEAR ACCESS FIVE YEAR ACCESS VIRTUAL BUSINESS ACCOUNTING ONLINE KMI-VBAO-MP1 $ KMI-VBAO-MP5 $ WANT IT VIRTUAL BUSINESS HOTEL ONLINE*** KMI-VBHO-MP1 $ KMI-VBHO-MP5 $ VIRTUAL BUSINESS MANAGEMENT ONLINE*** KMI-VBMO-MP1 $ KMI-VBMO-MP5 $ VIRTUAL BUSINESS RETAILING ONLINE*** KMI-VBRO-MP1 $ KMI-VBRO-MP5 $ GET IT

177 ORDER FORM BILLING ADDRESS: Name Title School/Chapter Address City/State/ZIP MAILING ADDRESS: O IF THE SAME AS BILLING Name Title School/Chapter Address City/State/ZIP Customer # Phoe # METHOD OF PAYMENT: (U.S. CURRENCY ONLY) o o PURCHASE ORDER/DIRECT BILLING VISA/MASTERCARD o CHECK/MONEY ORDER ENCLOSED (Make checks payable to DECA IMAGES i U.S. currecy oly.) Card # Exp. date: / CVV Code (from back of card) _ BILLING INFORMATION ON CREDIT CARD: Name Address City/State/ZIP Catalog Number Size Descriptio & Color Quatity Uit Price Total Price ** Before orderig, please read all orderig istructios o the back of this form.** 1) MAIL ORDER TO: DECA IMAGES 1908 Associatio Dr. Resto, VA ) FAX ORDER TO: (703) ) CALL ORDER TO: Customer Service at (703) ) ORDER TO: [email protected] SHIPPING & HANDLING CHARGES Total Merchadise Cost Shippig Cost Uder $25.00 $8.00 $25.01 $50.00 $9.00 $50.01 $75.00 $10.00 $75.01 $ $12.00 $ $ $16.00 $ $ $21.00 $ $ $30.00 $ $ $40.00 Over $500 10% of Order SUBTOTAL: $ SHIPPING & HANDLING: $ TOTAL: $ Additioal shippig charges will be added to ivoice total for rush delivery. DATE NEEDED * : *If we receive order with less tha 10 busiess days from date eeded, rush charges will apply. DO NOT MAIL RUSH ORDERS.

178 TERMS AND CONDITIONS PLEASE REVIEW FOR BETTER SERVICE DIRECT ALL ORDERS TO: DECA Images 1908 Associatio Drive Resto, VA Phoe: (703) Fax: (703) NOTE: Do ot duplicate ay of the procedures o this page or you risk receivig a secod shipmet. If this should happe you may retur the duplicate order for full credit of merchadise; however, you will be resposible for all shippig charges. PICK-UP HOURS Orders may be phoed i for pickup at the DECA Ceter. Please allow a miimum of 1-hour otice. Hours 9:00 a.m. 4:00 p.m. EST PAYMENT TERMS Net 30. Direct billig is available for customers who have established accouts held i good stadig ad for all submitted official siged school/state purchase orders. Ivoices are mailed withi 5 days of shipmet of order ad will be due withi 30 days of date of ivoice. Mothly statemets will be mailed to all Net 30 customers. Late paymets ad upaid balaces will jeopardize future purchasig optios. VISA or MasterCard accepted. Check/Moey Order: Make checks payable to DECA Images i U.S. fuds oly. There will be a $15 fee for all retured checks. ONLINE ORDERING Order olie at A credit card is required for all olie purchases; however, you ca shop olie ad prit your Shoppig Cart list ad the submit that as your order to DECA Images via fax or mail. Orders submitted olie will be processed durig ormal busiess hours: Moday Friday, 8:30 a.m. 4:30 p.m. EST. All prices, products ad policies are subject to chage without otice based o maufacturer s availability. RETURNS & EXCHANGES 30 day retur/exchage policy with receipt. If the order was processed icorrectly, we ll gladly pick up the freight cost of returig the merchadise to make thigs right. If your merchadise eeds have chaged, simply retur the merchadise ad pay oly the freight. No restockig fees will be charged. Iclude your billig ame ad address with your retur. DECA Blazers for retur or exchage must have their origial tags i place o the outside of the sleeve ad be i ew, uwor coditio. CLAIMS POLICY Customers are resposible for ispectig all orders upo receipt. All claims ad shortages must be reported withi 72 hours of receipt. Please cotact our customer service team at (703) or [email protected] if you discover a problem or discrepacy. SHIPPING METHODS Please allow 10 busiess days for delivery of all i-stock items. Packages shipped outside of the cotietal U.S. will icur additioal charges ad exteded delivery times. DECA is ot resposible for customs, duties ad or taxes. Each chapter is resposible for makig brokerage arragemets i their home coutry. We caot ship to P.O. boxes; please iclude a street address. Our product prices are ot iflated to cover shippig ad hadlig fees. The S/H charges listed iclude labor ad packagig materials as well as postage fees. RUSH DELIVERY Orders received by 1:00 p.m. EST ca be shipped rush delivery for a additioal charge. To place a RUSH order please cotact our customer service. Shippig estimates ca be give over the phoe. Do ot mail rush orders. AWARDS & TROPHIES Our selectio of award plaques ad trophies ca be foud i a separate catalog. Please cotact us for a Awards Catalog.

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180 #ATTimpact Whe metors are coected to youg people, both are chaged for the better. Through AT&T Aspire Metorig Academy employees ecourage studets to complete high school ad succeed i college ad careers by providig them metorig i critical 21st-cetury work skills, academic support, ad coectig the importace of learig i the classroom to their future AT&T Itellectual Property. All rights reserved. metorig academy