Job Board Survey: Industry Trends All Job Boards Need to Know

Transcription

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4 About the Job Board Doctor Jeff Dickey-Chasins Joined job board industry in 1997 Has consulted with 300+ sites Conducted industry surveys and research since 2010

5 2014 Job Board Survey Industry Trends All Job Boards Need to Know Presented by: Jeff Dickey-Chasins Job Board Doctor Sponsored by: 2014 IAEWS Spring Congress

6 Survey Background Conducted since 2010 Global in scope 197 respondents worldwide Distributed during February-March 2014 Conducted in partnership with IAEWS

7 Where? Where is the primary location of your business? Worldwide Western Europe USA UK & Western Europe UK & USA UK South Asia/Pacific South America North Asia/Pacific Middle East Eastern Europe Central America Canada & USA Canada Australia & New Zealand Africa 0% 10% 20% 30% 40% 50% 60%

8 What Kind? 40% How would you characterize your job board's focus? 35% 30% 25% 20% 15% 10% 5% 0% Niche site specializing in a specific geographic area Niche site specializing in a specific industry Niche site specializing in a specific occupation Niche site specializing in a specific affinity Niche site specializing in some combination of the above General site serving all occupations and industries Aggregator site Other (please specify)

9 Niche Dominates 74% of respondents represented some type of niche site (geo, occupation, industry, or affinity)

10 How Much Traffic? 16% On average, how many unique visitors does your site have per month? 14% 12% 10% 8% % 4% 2% 0% 0 5, ,000 10,001-25,000 25,001-50,000 50, , , , , , ,001-1M 1M or more Don't know

11 Lots of Paid Jobs

12 Lots of Resumes Approximately how many current resumes (accessible by employers) do you have in your resume database? We don't collect resumes Don't know 500, , , , ,000 75, ,000 50,001-75,000 25,001-50,000 10,001-25,000 5,001-10,000 2,501-5, ,500 0% 2% 4% 6% 8% 10% 12% 14% 16%

13 Aggregator Use Still Common 70% Do you use currently use an aggregator to either provide additional jobs on your site, or to crosspost your jobs to the aggregator site? 60% 50% 40% 30% Yes No 20% 10% 0%

14 More Using PPC & Organic Which of the following aggregator services do you use to increase your traffic (check all that apply)? Neither Both Pay per click (PPC) Organic job listings 0% 10% 20% 30% 40% 50% 60% 70%

15 60 How would you rate the following sources of traffic to your site, based on the conversion of traffic into applications for your client? Low Conversion 20 High Conversion 10 0 Aggregator (organic) Aggregator (PPC) Outbound mktg. w/links to site Google AdWords Social Media Search engine marketing (SEM) Search engine optimization (SEO) Direct marketing Other

16 Highest Conversion for Traffic to Applications Direct Marketing SEO SEM

17 Paying Attention to Candidates? Do you survey your candidates at least once every 12 months? Other (please specify) No Yes 0% 10% 20% 30% 40% 50% 60% 70%

18 Why Do Clients Renew? 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% In general, which of the following criteria are most important to your clients with regard to using or renewing your job board's services? (Select the top 3)

19 Which of the following services do you offer to your clients and candidates? (Check all that apply) Job alerts ( ) Presence on Twitter Presence on Facebook Featured Job option for advertisers Career advice through blogs, etc. mobile-enabled site Featured Advertiser / Company option Full ecommerce for self service sign-up and payment Enhanced reporting to clients showing total apps/posting Group on LinkedIn Integrated with a job distribution system Presence on Google+ Recruiter and/or employer directory iphone application Android application Enhanced reporting to clients showing job distribution data Referral mechanism Job alerts (text message) "Pay per application" pricing model Other (please specify) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

20 Company Size is Going Up 80% Over the next 12 months, how do you predict the following elements of your job board company to change? 70% 60% 50% 40% 30% Increase Stay the Same Decrease Don't Know 20% 10% 0% Personnel turnover Marketing staff Sales staff Technology staff Company size (total staffing) Bad debt

21 Surprise! 20% What percent of your site(s) traffic comes from mobile? 18% 16% 14% 12% 10% 8% % 4% 2% 0% Less than 1% 1.1-5% 5.1-8% % % % % % % % 41.1% or more Don't know

22 The Industry is Going Mobile Do you have a mobile friendly version of your job board? No - but am working on one No Yes 0% 10% 20% 30% 40% 50% 60% 70% 80%

23 60% Which of the following do you see as the most significant threats to your job board company in the coming 12 to 24 months? (Check all that apply) 50% 40% 30% 20% 10% 0%

24 Top Threats in 2014? LinkedIn (51%) Lingering effects of the recession (37%) Indeed and other aggregators (35%) Growth in free job sites (30%) Commoditization of job postings (28%) Negative perception of job boards by prospects/clients (28%)

25 The Biggest Threat? 35% 30% 25% 20% 15% % 5% 0% LinkedIn Indeed Social media (other than LinkedIn) Niche job board competitor General job board Other (please specify)

26 To-Do List 70% Which of the following actions are you planning in the next 12 months? (Check all that apply) 60% 50% 40% 30% 20% 10% 0%

27 The Future Looks Bright! Very pessimistic Somewhat pessimistic Neutral Somewhat optimistic Very optimistic 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

28 Questions???

29 Job Board Doctor provides consulting services for job boards and career sites in the following areas: Short & long-range planning Product development & launch Sales & marketing Strategic analysis Social media & content creation Site & user interface analysis Phone: Twitter: JobBoardDoctor Web:

30 Questions? Job Board Survey: Industry Trends All Job Boards Need to Know Jeff Dickey-Chasins E: W: RealMatch E: W: Join the conversation today! #RMwebinars Q & A Sponsored Webinar