What Job Seekers Want in 2014

Transcription

1 What Job Seekers Want in ,275 job seekers tell us how they found work Sponsored by:

2 Today s Sponsor 100M 4x Network reach to over 100 million active and passive job seekers Up to 4x qualified response compared to leading national job boards 100% 14x 100% of partners experience a significant increase in recruitment revenue Applicants are 14x more likely to apply with Job Matching

3 Request a Free Market Analysis Report Created for Your Market

4 About Today s Speaker Jeff Dickey-Chasins Joined job board industry in 1997 Has consulted with 300+ sites Conducted industry surveys since

5 What Job Seekers Want in ,275 job seekers tell us how they found work Sponsored by:

6 Goals of This Survey Determine what tools and techniques job seekers use Identify how seekers use different technology platforms Delineate difference between active seekers and random respondents 6

7 Background eharmony 1001 responses from a random sample of US residents ages (labeled Random ) Job Board Doctor Job-Hunt.org 275 responses from Job-Hunt.org s and Job Board Doctor s audience (labeled Active Seeker ) 7

8 Employed? No 2M Yes Random Active seekers 0% 50% 100% 8

9 Age? Over M Random Active Skr % 10% 20% 30% 40% 50% 9

10 Gender? Prefer not to say 2M Female Random Active Skr Male 0% 20% 40% 60% 80% 10

11 Tools What are job seekers really using?

12 What tools used? Random respondents relied more heavily on newspapers, search engines and general job boards: General job boards 59% Search engines 51% Newspapers 45% Active seekers used more varied methods, at a higher usage level Job search engines 74% Company career sites 70% General job boards, Professional networks 67% Social media 65% 12

13 When you last looked for a job, what types of platforms, tools, or sites did you typically use? Job search engines (i.e., Indeed, Simply Hired) Company career sites General job boards (i.e., Monster, Professional networks (online/offline) Social media (i.e., LinkedIn, Facebook) Referrals from friends/colleagues Niche job boards (i.e., Dice, SalesJobs) Random Active Skrs Local/regional/national govt. workforce sites Search engines (i.e., Google, Yahoo!) Newspaper ads 0% 20% 40% 60% 80%

14 Which tools are most important? Referrals Professional networks Social media Job search engines Career sites 14

15 Please rate the following platforms, tools, or sites in terms of how important they were to you in your job search. Referrals from friends/colleages Professional networks (online/offline) Company career sites Search engines (i.e., Google, Yahoo!) Local/regional/national govt. workforce sites Newspaper ads Job search engines (i.e., Indeed, Simply Hired) Social media (i.e., LinkedIn, Facebook) Niche job boards (i.e., Dice, SalesJobs) General job boards (i.e., Monster, CareerBuilder) Random Active skrs

16 Platforms How are seekers using different technology platforms?

17 Platform Use Active seekers show higher usage of cell phones and tablets Both groups still rely on desktops and laptops

18 How often were platforms used? (active seekers) Rarely or never use Use infrequently Use frequently Cell phone Tablet (ipad, etc.) Laptop/netbook Desktop computer Use all the time 0% 10% 20% 30% 40% 50% 60% 70%

19 How often were platforms used? (random) Rarely or never use Use infrequently Use frequently Cell phone Tablet (ipad, etc.) Laptop/netbook Desktop computer Use all the time 0% 10% 20% 30% 40% 50% 60% 70%

20 Platform Use Mobile devices used for job search and employer research Desktop/laptops used for creating resumes and applying for jobs 20

21 How did you use the following platforms during your job search? (Active seekers) Apply for jobs Search for jobs Create resume/profile Cell phone Tablet (ipad, etc.) Laptop/netbook Desktop computer Research employers 0% 10% 20% 30% 40% 50% 60% 70% 80%

22 Have you ever found a job via one of these tools? 65% via referrals 50% via recruiting/staffing firm 42% via company career site And almost as many have found work via newspapers as LinkedIn!

23 Referral from a friend or colleague 65% Recruiting or staffing firm 50% Company website 42% LinkedIn Newspaper ad General job board (Monster, etc.) 32% 31% 34% Job aggregator (Indeed, SimplyHired, etc.) 25% Job fair Niche job board 15% 15% Other (please specify) Twitter 7% 7% Other social media not otherwise specified Facebook 4% 4% 0% 10% 20% 30% 40% 50% 60% 70%

24 What do seekers want from job boards? 24

25 What really matters? Quality of jobs Control of resume access Ease of use Site focus Reputation 25

26 Thinking about the job board(s) you used, how important were the following factors in choosing to use a particular job board? Quality of jobs listed Ability to control access to my resume Ease of use Reputation Profession or industry focus Ability for any employer to view my resume Geographic focus Friend's/colleague's recommendation Number of jobs listed Privacy policy Site contact information Ability for any employer to view my resume but Site design How long job board has been in business Advertising Random Active Skrs

27 How do candidates use job boards? Research employers and jobs Apply to jobs either on the board or employer site

28 What were the primary ways you have used job boards in your career hunt? Locate jobs - then apply directly on employer site Research types of jobs available Identify employers in my industry/profession Locate jobs - then apply via job board Research salary information Find career resources Random Active Skr Research jobs available in other geographic areas Network with potential employers Network with other job seekers Other 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

29 What s useful? Job search Job alerts Resume posting Communicating with hiring managers

30 What frustrates you about job boards? Lack of response from employers (71%) Fake job postings (64%) Requiring registration to see jobs (58%) Requiring payment to see jobs (55%) 30

31 So what about social media?

32 A Few Surprises Google+ matters: roughly 1/3 of both groups use it for career/job activities Facebook more important than LinkedIn to Random respondent LinkedIn clear leader with Active Seekers 32

33 Which of the following social media tools or platforms have you used in some way to aid your career OR search for a job? LinkedIn Twitter Facebook Google+ Pinterest StartWire Doostang Quora StumbleUpon Xing Ning FourSquare GovLoop Zing Orkut MySpace Random Active Skrs 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

34 Attitudes Toward Online Recruiting Go ahead tell me what you really think.

35 Top words to describe a generalist job board like Monster, etc.: Active Seekers: #1 untargeted #2 valuable & worthless (tie) Random: #1 valuable #2 overwhelming

36 Top words to describe a niche job board like Dice, YourHoustonJobs.com, LogJobs, etc.: Active Seekers: #1 targeted #2 valuable Random: #1 valuable #2 targeted

37 Top words to describe a social recruiting site like LinkedIn, etc.: Active Seekers: #1 professional #2 essential Random: #1 professional #2 valuable

38 Top words to describe a job aggregator site like Indeed, etc.: Active Seekers: #1 valuable #2 efficient Random: #1 valuable #2 efficient

39 Recap Awareness = action: Active seekers use all career tools at a much higher level than the population at large Old habits die hard: Almost half of random respondents use newspapers to find work Mobile has its place: Used for job search and research but desktops/laptops rule everything else 39

40 Recap Referrals really work: Over 2/3rds of respondents have found jobs via a referral Blame game: Lack of employer response to a job app bounces back on job board 40

41 Takeaways Google+ actually matters: incorporate it into your marketing Understand attitudes toward your service: are you targeted or worthless? Educate your candidates: help them use your service Deal with candidate frustration: generate auto-response after each successful application Don t assume: candidates can surprise you with how little or how much they know

42 Q & A Questions? What Job Seekers Want in 2014 Jeff Dickey-Chasins E: [email protected] W: E: [email protected] W: