Fundvelopes provides the Direct Mailer with a first class pre-stamped ready to mail envelope.

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Harvey McDaniel
8 years ago
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1 A Patented Direct Mail Piece Advertisers subsidize the cost of the stamp by purchasing space on an envelope as their Billboard. Fundvelopes provides the Direct Mailer with a first class pre-stamped ready to mail envelope.

2 A PATENTED METHOD A Direct Mail piece using an envelope s blank space as a Billboard for advertisers to put coupons, ads, etc. for their advertising purposes Multiple advertisers share the envelopes space (inside and outside - but not on the front) the advertisers are paying for the affixed stamps costs Now Direct Mail Businesses interested can purchase an envelope with the first class stamp affixed at the lowest cost possible to them for circulation and their marketing purposes.

3 A FEW EXAMPLES OF WHO COULD BE THE DIRECT MAILER OR BUSINESS TO USE ENVELOPES Chamber of Commerce and/or membership based organizations of all types Real Estate or any industry related Small Businesses of all types Franchisee s or businesses of all types (Advertisers can target market and be more specific to Direct Mailer needs and business types)

4 CHAMBER OF COMMERCE AND OR MEMBERSHIP BASED ORGANIZATIONS Chamber of Commerce Benefits Bring in revenue & cut CC mail costs for All (members and CC) Promoting Direct Mail marketing at discounts for Members Lowest Cost for a Direct Mail approach Assist in a direct mail marketing tool for members to grow their business with minimal costs New marketing vehicle & service for Members Membership increase/retention Advertiser s and/or Direct Mailers CAN BE BOTH Reaching a consumer via CC mailings (Intrusive style Marketing) Saving $ in shared Advertisements Great form of low cost co-operative marketing Can also purchase pre-stamped envelopes from CC at lowest cost. Exposure locally through other members who want to do Direct Mail pieces Convenience & New Vehicle for co-marketing Local exposure through co-op marketing with CC or members (Networking)

5 REAL ESTATE INDUSTRY REALTORS AND ADVERTISERS TOGETHER Real Estate Agent Benefits Receive Postage Paid Envelopes for their listings through the expense of the advertisers Pay a major discounted cost with a first class pre-stamped envelope Gives them an advantage to get a listing by telling the customer they will be marketing by mass mailing in addition to your other marketing tools given by Broker firm. Can mail to existing customers in the past with information and/or listings CRM Advertiser Benefits Use space inside and outside an envelope for pennies per mailing Reach consumers through Realtors marketing efforts Get exposure without doing the physical labor at a great reduced cost Build a camaraderie with the Realtor who would give recommendations they are looking to acquire. Are getting exposure through the Realtor who is a trusted source to customer

6 FRANCHISEES EXAMPLE INCLUDES DIRECT ENERGY S FRANCHISE DIVISION KNOWN AS CLOCKWORK HOME SERVICES Franchisee Benefits Receive pre-stamped envelopes at huge discount Will free up dollars for other forms of advertisements Can do promotional mailings & special sales Option to increase direct mailings or save on existing mailing costs Work with existing customer base and build stronger relationships with them Manufacturer Benefits / or Business Related Advertiser Promote Product via Franchise s Help Franchise build their business Brand Recognition Reach consumer via Franchisee s existing Customer base which is a trusted source Provide targeted customer with coupon Put advertising dollars to best use with invested interest in franchise owners Help others. help themselves

7 COSTS VARY BASED ON DESIGN, TYPE OF STAMP (FULL OR BULK RATES) QUANTITIES PURCHASED, AND TOTAL NUMBER OF ADVERTISERS Design of Envelope (blocks or map etc) First Class stamp affixed Bulk mail discounted rates Quantity of envelopes purchased Black & White Print Color Printing Number of Advertisers participating Size of envelopes used Direct Mailer receiving envelopes either free or a low cost of $.07 as an example A good scenario is free to approximately $. 07 cents with a first class stamp affixed. A black and white #10 envelope (approximately 10,000 qty. ) with 15 advertisers. Each advertiser is paying average of $.05 cents for Ad space.

The Firestone Cooperative Advertising Program

The Firestone Cooperative Advertising Program Contents Introduction... 3 Internet Advertising & E-Communications... 4 Print Advertising... 6 Direct Mail... 9 Yellow Pages...12 Proof of Performance Form...13