Response Makers, LLC Direct Mail

Transcription

1 Response Makers, LLC Direct Mail We notice the majority of mortgage brokers and bankers that use direct mail focus on 1 or more of following 4 markets when it comes to their mail piece, data selection, and sales approach. While all mortgages are unique, these 4 cross over all of the major motivations for refinance. This document is designed to help brokers target their niche and gives ideas and pricing for various types of mailer programs. Foreclosure/Disaster (Hard Money, Bail out) Sub prime (Debt Consolidation) Adjustable (Alt a, Option ARM) Government (Reverse, Streamline) Mail piece Examples (Pages 3 8): Bi fold Letter Zero in on for Foreclosure/Disaster (Hard Money, Bail out) Sub prime (Debt Consolidation) Simple Home Purchase Letter Perfect for Investor, Hard Money Lender Debt Consolidation Letter Ideal for Sub prime and Alt A Mortgage Brokers, Select By seasoning and Score. Introduction to Services and Pre Application Letter Great to model clients looking for a real professional. Used for Cash out, Debt Consolidation, Adjustable Rate Adjustment Notification Letter Excellent fit for targeting expiring or high ARM mortgages. Cost effective and targets high rate Adjustable Mortgages. Government Refinance Self Mailer Model for Streamline, Reverse Mortgage, and More *Note the difference in approach and style of each piece. We custom build each piece based on input from our client. It is important to mention we require heavy involvement in the creative process as this is unique and representing your company. Direct mail pricing broken down into 3 components. Postage Printing Data Postage is typically 20 cents to send standard and 29 to send first class. This number varies but we charge a flat fee and this includes all bar coding and mailing services. Printing is based on number of factors including design, paper stock, size, and color. The table on the following page is a helpful reference for you to see how your printing choice will affect price. Data costs vary and the table below also breaks down costs. We have 3 different databases to select from that cover most mortgage programs. The supplement to this document compares our 2 major data sources and will help you narrow the available fields.

2 Print price includes Envelopes White or Color Envelopes with standard return addressing, Folding, Inserting, Sorting & Stacking for Postcards, Self Mailer, and Bi Fold. You are encouraged to provide your own design concept we do not charge for design or creative development. Printing Options Quantity 3,000 5,000 10,000 20,000 50, x 11 B&W ,2 Color ,4 Color x14 B&W ,2 Color ,4 Color x6 PostCard x7 PostCard x8 PostCard Bi Fold (Self Mailer) Database Real Property, Compiled Equifax Real Time Experian Bi Weekly Postage Standard Postage First Class Total Price Per Cost $1500 $2,300 $4,400 $8,200 $20,000 $2400 $3,750 $7,200 $14,200 $34, Reasons to choose Response Makers, LLC as your Data and Direct Mail Provider. Customization of mail piece and help in development of effective mail piece. Copy of database with phones if requested (DNC Scrubbed). Mail Receipt and Delivery Report (All data is re CASS certified prior to being sent). 800# and tracking provided upon request. 24 hour turnaround from final approval. Online Updates and tracking. 2 step Proofing Process with Seed and variable data approvals. Specific website for orders over 50,000 pieces for $400 to help track and analyze results. 10% discount for referrals, 5% on re orders Mailed Proof Upon Request Excellent Client Services and Design Team. Over 150 years combined experience. Micro Testing for different mailers and lists on mailers 5,000 and over.

3 Bi fold Letter (Page 3) Zero in on for Foreclosure/Disaster (Hard Money, Bail out) Sub prime (Debt Consolidation).

4 Simple Home Purchase Letter Perfect for Investor, Hard Money Lender.

5 Debt Consolidation Letter Ideal for Sub prime and Alt A Mortgage Brokers, Select By seasoning and Score. Variable data included.

6 Introduction to Services and Pre Application Letter Used for Cash out, Debt Consolidation, Adjustable, 8.5 x 14 in example.

7 Rate Adjustment Notification Letter An excellent fit for targeting expiring or high ARM mortgages. Cost effective and targets high rate Adjustable Mortgages.

8 Government Refinance Self Mailer Model for Streamline, Reverse Mortgage, etc.