Integrating Mail Across Channels: A U.S. Postal Service Promotions Update

Size: px
Start display at page:

Download "Integrating Mail Across Channels: A U.S. Postal Service Promotions Update"

Transcription

1 Integrating Mail Across Channels: A U.S. Postal Service Promotions Update Coakley Workman Marketing Specialist, Direct Mail and Periodicals U.S. Postal Service

2 GoToWebinar Housekeeping: attendee participation Your Participation Open and hide your control panel Join audio: Choose Mic & Speakers to use VoIP Choose Telephone and dial using the information provided Submit questions and comments via the Questions panel Note: Today s presentation is being recorded and will be provided within 48 hours.

3 Market Development Grow the digital print market by educating marketing professionals and print service providers Community Development Build a community of professionals who see the value in openly sharing ideas Infrastructure Development Catalyze the creation of a new digital infrastructure for more efficient delivery of information using the printed page

4 Market Development Sustain and accelerate growth in direct mail and print-on-demand (web to print) applications Add packaging as another core application Workflow initiative Community Development Continue to grow the community Provide opportunity for members to share best practices and development strategies Digital Infrastructure PPML 3.0 in sustaining mode Support for PDF/VT Promote standards - there is a robust and open digital infrastructure

5 Integrating Mail Across Channels: A U.S. Postal Service Promotions Update Coakley Workman United States Postal Service Direct Mail & Periodicals

6 The Value of Mail Mail and Mobile Connections Q3 & Q4* 2013 Promotions 2014 Promotions Ideas Questions *Calendar Year 6

7 80% look at their mail daily as a valuable news source 75% like to see what s in the mail Mail is still highly valued 63% of mail is kept at least 2 days Source: USPS Mail Moment Survey

8 Acquisition Contact/Retention Other 23% Other 19% Affiliate Marketing 8% SEM 10% Direct Mail 34% Social Media 6% Telemarketing 7% Direct Mail 37% 25% 31% Target Marketing 2012 Annual Media Usage Survey As a B2C channel, direct mail delivers strongest ROI for customer acquisition and retention

9 Direct Mail Breaks through the Clutter and is processed!

10 Changing Marketplace PC shipments down nearly 14% in Q IDC, Jan 2013 Mobile Commerce on the Rise 1.2 billion smartphone and tablet sales predicted worldwide for Gartner, Nov Mobile commerce sales increased 81% in 2012, to nearly $25 billion --emarketer, Jan By 2017, 77.1% of digital buyers in the U.S. will purchase via smartphone or tablet --emarketer, Apr

11 We have always capped e-commerce at 10 to 15 percent of total retail sales, but tablets and mobile devices potentially have the capability of expanding e-commerce much beyond that. Forrester ecommerce Analyst Sucharita Mulpuru

12 What customers have said. We need to bend the curve to slow projected decreases keep mail relevant rebuild the value of a mailbox create Interactivity in the Mailbox recapture market share generate awareness of and good press for USPS define USPS role in the e-commerce ecosystem brand USPS as a technology leader link physical mail to a digital/mobile experience highlight mail as less intrusive than digital noise shape the market accelerate mailers adoption of mobile USPS Products Integration With Mobile Use mobile to drive relevance, thus volume and market share Position USPS as market leader Educate mailers on mobile -themes from stakeholder interviews

13 The Postal Service is: Adapting to a digital world Promoting innovation Delivering new solutions Making it easier Taking the scary out of mail.. a d a p t...

14 2013 Promotions Calendar 2013 Marketing Mail Promotions

15 2013 Promotions Calendar

16 2013 Promotions Calendar

17 MOBILE COUPON/CLICK TO CALL PROMOTION Program Period: Mar. 1 Apr. 30 Approx. 500 Participants Total Volume 2.6B Total Revenue - $563M Total Discount - $11.48M EARNED VALUE PROMOTION Program Period: April 1 June 30 Approx. 639 Participants Total CRM Pieces 480M Total BRM Pieces M Total Credits Earned - $10.6M

18 2013 Promotions Calendar

19 2013 Emerging Technology Promotion Overview Near Field Communication (NFC): Mail contains NFC smart tag or RFID chip enabling info transmission to mobile devices Augmented Reality: Mail facilitates a user experience combining virtual & real time interactive, registered in 2-D or 3-D Authentication Component: Mail enables user to complete identity/authentication process Eligible Mail Standard Mail letters and flats First-Class Mail commercial letters, cards and flats 2% discount off eligible postage Emerging Technology Aug. 1 Sept. 30

20 Overview Upfront 5% postage discount on qualifying mail that contain product samples Eligible Mail Classes Standard Mail Marketing Parcels Standard Mail Nonprofit Marketing Parcels Does not include Standard Mail Nonprofit Parcels Registration: May 1 September 30, 2013 Promotion Dates: August 1 Sept. 30, 2013 Targeting Mail Service Providers (MSPs) and Consumer Packaged Goods companies mailing product samples to consumers. 20

21 Registration Submission Mailpiece Discount Participants and/or MSPs can register Register via the Business Customer Gateway (BCG) Mailings must be submitted electronically via Mail.dat, Mail.XML, or Postal Wizard EVS payments do not qualify Samples must be a tangible or physical item Emerging Technology: Mailpiece must contain one of the three mobile technologies Promotion discount is calculated in PostalOne! Must be claimed at the time of mailing Augmented Reality Authneticationion Near Field Communication 21

22 Product Overview Allows commercial mailers to customize the permit indicia area Picture Permits fees are waived at time of mailing Eligible Mail Classes: Standard Mail automation First-Class Mail automation Letters and Cards only Full Service Intelligent Mail barcode (IMb) required 22

23 Traditional Indicia Company Logo Picture Permit Mail class U.S. Postage Paid City and State (ZIP Code optional) Permit number Company logo, product image, or trademark Color images only No QR codes in indicia area Minimum 8 pt. text OCR readable font San serif preferred 23

24 To participate in the Picture Permit Promotion, participants must first register for the Picture Permit Program. 1. Program Registration 2. Complete Application 3. Submit Design 4.Operational Testing Register online for Picture Permit program Complete Picture Permit program application, PS-Form 3615-A Submit proposed design for initial review by PMO Submit replica mailpieces for testing 24

25 Incentive Class of mail Processing Categories Picture Permit Product Sample Emerging Technologies First-Class Payment method allowed Discount amount Registration required Full Service Required Letters or Cards Permit Imprint 1 cent** Yes Yes Standard Nonprofit Letters Permit Imprint 2 cents** Yes Yes Standard Marketing Nonprofit parcels Permit Imprint 5% Yes no First-Class Permit Imprint Cards Standard Precanceled Letters Nonprofit stamp* 2% Yes no Flats Metered* * Meter/Pre-canceled stamps All discounts must be claimed at the time of mailing and cannot be rebated at a later date. Meter mailers who wish to claim the incentive must affix the appropriate reduced promotion amounts to each piece in the mailing. More info for metered and pre-canceled can be found at ** 1 cent and 2 cents fees are waived Mailings must be submitted electronically via mail.dat, mail.xml or Postal Wizard. 25

26 2013 Promotions Calendar

27 Overview Upfront 2% postage discount on qualifying mail* Eligible Mail Classes First Class Mail Presort and Automation letters, cards and flats Standard Mail letters and flats Nonprofit Standard Mail letters and flats Registration: Sep 15 Dec 31, 2013 Promotion Dates: Nov 1 Dec 31, 2013 *The mailpiece must include a mobile barcode or print/mobile technology that can be read or scanned by a mobile device and leads the recipient to a mobile-optimized shopping website. 27

28 2014 Promotional Calendar BRM/CRM Earned Value Branded/ Customized Mobile Technology Dynamic Color Printing of bills and statements Small Business Coupon Promotion Premium Advertising Product Promotion Personalizati on Promotion (Mailpiece & URL) Emerging Technology (i.e., NFC) Mail Drives Mobile Commerce Promotion 28

29 2013 Promotions Calendar Mobile Optimization & Directional Copy All promotions that utilize mobile technology must lead to mobile optimized websites and provide directional copy on the mailpiece. Mobile Optimization: The destination page(s) must reside on a platform that is completely mobile optimized. A Mobile Optimized Site is a website which is specifically designed for optimum performance when viewed on a mobile device such as a smartphone. Directional Copy: Text near the barcode or image providing guidance to the consumer to scan the barcode or image and information about the landing page. Between the directional text and the cues from the landing page it should be clear to the recipient the intent of the barcode. Examples include: Scan here to shop our mobile website Scan here to see our products Scan the barcode to reach our mobile website, etc.

30 For further information: (Earned Value Promotion) (Picture Permit Promotion) Facsimile: Mail: Websites: US Postal Service Attn: Promotions and Incentives Post Office Box Washington, DC

31 The Future The reports of my death have been greatly exaggerated. Mark Twain

32

The Future of Direct Mail and Integration with Mobile Technology. Coakley Workman United States Postal Service Direct Mail & Periodicals

The Future of Direct Mail and Integration with Mobile Technology. Coakley Workman United States Postal Service Direct Mail & Periodicals The Future of Direct Mail and Integration with Mobile Technology Coakley Workman United States Postal Service Direct Mail & Periodicals Value of Mail 80% look at their mail daily as a valuable news source

More information

First-Class Mail Focus Group Product Development. MTAC May 15, 2013

First-Class Mail Focus Group Product Development. MTAC May 15, 2013 First-Class Mail Focus Group Product Development MTAC May 15, 2013 Agenda Pulse of Industry Pricing Update Promotions Update on 2013 Promotions Calendar Potential 2014 Promotions Open Discussion First-Class

More information

2013 Mailing Services Promotions Calendar Overview

2013 Mailing Services Promotions Calendar Overview 2013 Mailing Services Promotions Calendar Overview The 2011 Mobile Barcode Promotion and 2012 Mobile Commerce and Personalization Promotion have generated increased awareness and use of mobile technologies

More information

Product Samples & Picture Permit Promotions

Product Samples & Picture Permit Promotions Product Samples & Picture Permit Promotions 1 2013 Promotions 2 Product Samples Promotion Overview Upfront 5% postage discount on qualifying mail that contain product samples Eligible Mail Classes Standard

More information

2015 EARNED VALUE PROMOTION

2015 EARNED VALUE PROMOTION Program Requirements 2015 EARNED VALUE PROMOTION CONTENTS I. Background and Program Description... 2 II. Program Parameters... 2 III. Registration Requirements... 2 IV. Mailing Requirements... 3 V. Earned

More information

CONTENTS. Program Requirements 2016 MOBILE SHOPPING PROMOTION PROGRAM REQUIREMENTS I. BACKGROUND AND PROGRAM DESCRIPTION 2

CONTENTS. Program Requirements 2016 MOBILE SHOPPING PROMOTION PROGRAM REQUIREMENTS I. BACKGROUND AND PROGRAM DESCRIPTION 2 Program Requirements 2016 MOBILE SHOPPING PROMOTION CONTENTS I. BACKGROUND AND PROGRAM DESCRIPTION 2 II. PROGRAM PARAMETERS.2 III. ELIGIBILITY REQUIREMENTS 3 A. MAILPIECE CONTENT REQUIREMENTS 3 B. REGISTRATION

More information

MTAC Periodicals Focus Group. New Products and Innovation May 21, 2014

MTAC Periodicals Focus Group. New Products and Innovation May 21, 2014 MTAC Periodicals Focus Group New Products and Innovation May 21, 2014 1 Agenda Pulse of the Industry PAG Initiatives 2014 Promotions Update 2015 Initiatives Open Discussion 2 Pulse of the Industry 3 Pulse

More information

2016 EMERGING AND ADVANCED TECHNOLOGY/VIDEO IN PRINT PROMOTION

2016 EMERGING AND ADVANCED TECHNOLOGY/VIDEO IN PRINT PROMOTION Program Requirements 2016 EMERGING AND ADVANCED TECHNOLOGY/VIDEO IN PRINT PROMOTION CONTENTS I. BACKGROUND... 2 II. PROGRAM DESCRIPTION... 2 III. ELIGIBILITY REQUIREMENTS... 3 A. Mailpiece Content Requirements...3

More information

2015 EMERGING AND ADVANCED TECHNOLOGY PROMOTION

2015 EMERGING AND ADVANCED TECHNOLOGY PROMOTION Program Requirements 2015 EMERGING AND ADVANCED TECHNOLOGY PROMOTION CONTENTS I. BACKGROUND... 2 II. PROGRAM DESCRIPTION... 2 III. ELIGIBILITY REQUIREMENTS... 3 A. Mailpiece Content Requirements...3 B.

More information

UNITED STATES POSTAL SERVICE. (November 16, 2015) Pursuant to 39 U.S.C. 3622 and 39 C.F.R. part 3010, the United States Postal

UNITED STATES POSTAL SERVICE. (November 16, 2015) Pursuant to 39 U.S.C. 3622 and 39 C.F.R. part 3010, the United States Postal Postal Regulatory Commission Submitted 11/16/2015 3:47:03 PM Filing ID: 93776 Accepted 11/16/2015 BEFORE THE POSTAL REGULATORY COMMISSION WASHINGTON, D.C. 20268 0001 NOTICE OF MARKET-DOMINANT PRICE ADJUSTMENT

More information

2014 USPS Postal Promotions

2014 USPS Postal Promotions 2014 USPS Postal Promotions Rob Nowak Feb 11, 2014 Agenda Why USPS continues these promotions? Why would you want to participate? 2014 USPS Promotion Calendar Promotion Details Examples Steps to Success

More information

Full-Service Webinar Frequently Asked Questions. Table of Contents Basic vs. Full Service...2. Full Service related...3. Full Service Discounts...

Full-Service Webinar Frequently Asked Questions. Table of Contents Basic vs. Full Service...2. Full Service related...3. Full Service Discounts... Table of Contents Basic vs. Full Service...2 Full Service related...3 Full Service Discounts...4 Full Service Approved Vendors...5 Full Service Permits...5 Full Service Reports...6 Barcodes...9 Mailing

More information

Mailing Services Price Change Effective Jan. 26, 2014. Mailing/Shipping Services Price Change Effective January 26, 2014

Mailing Services Price Change Effective Jan. 26, 2014. Mailing/Shipping Services Price Change Effective January 26, 2014 Mailing/Shipping Services Price Change Effective January 26, 2014 January 2014 Mailing Services Background Structural changes First-Class Mail Standard Mail Periodicals Package Services Extra Services

More information

Incentive Programs Service MSP Guide. April 30, 2014 Version 4

Incentive Programs Service MSP Guide. April 30, 2014 Version 4 Incentive Programs Service MSP Guide April 30, 2014 Version 4 Document Change History Initial version (4.0) of the MSP Incentive Programs Guide. Section Title Description 1.2 Finding Information Updated

More information

Mailing Made Easy for Small Business

Mailing Made Easy for Small Business Mail Entry & Payment Technologies Mailing Made Easy for Small Business Intelligent Mail for Small Business (IMsb) Intelligent Mail for Small Business Tool The IMsb tool is a new, free online tool specifically

More information

Getting Started with Full-Service. September 11, 2013

Getting Started with Full-Service. September 11, 2013 Getting Started with Full-Service September 11, 2013 Agenda Todays topics: Describe concepts of Intelligent Mail Understand the requirements for Full-Service Intelligent Mail Understand the benefits of

More information

BSN News Update Greensboro District

BSN News Update Greensboro District Wrong address BSN News Update Greensboro District Avoid non-postal websites offering change of address services USPS and the Postal Inspection Service are warning customers and employees to steer clear

More information

DATES: We must receive comments on or before [INSERT DATE 30 DAYS FROM DATE OF PUBLICATION].

DATES: We must receive comments on or before [INSERT DATE 30 DAYS FROM DATE OF PUBLICATION]. POSTAL SERVICE 39 CFR Part 111 New Standards for Domestic Mailing Services AGENCY: Postal Service. ACTION: Proposed rule. SUMMARY: In July 2010, the Postal Service filed a notice of mailing services price

More information

USPS Technology Roadmap for Commercial Mailers. December 2011

USPS Technology Roadmap for Commercial Mailers. December 2011 USPS Technology Roadmap for Commercial Mailers December 2011 0 Agenda EXECUTIVE SUMMARY - CIO Mission - Payment and Acceptance - Product Information - Public Trust & Information Security INITIATIVE DETAILS

More information

Official Election Mail Training Webinar

Official Election Mail Training Webinar Official Election Mail Training Webinar Agenda Official Election Mail Preparation procedures for Official Election Mail Steps for Successful Mailing Resources 2 Agenda Official Election Mail Definition

More information

Business Customer Gateway. Business Customer Gateway 1

Business Customer Gateway. Business Customer Gateway 1 Business Customer Gateway Business Customer Gateway 1 Table of Contents Highlights Basics 5 Login and New Accounts 8 Your Account Settings 18 Business Services 31 Accounts 38 Design & Prepare 43 Mail &

More information

Proposed 2013 Postal Changes and How They Could Affect Your Organization. Akron/Canton PCC Seminar 11/1/12

Proposed 2013 Postal Changes and How They Could Affect Your Organization. Akron/Canton PCC Seminar 11/1/12 Proposed 2013 Postal Changes and How They Could Affect Your Organization Akron/Canton PCC Seminar 11/1/12 On the Move The National Customer Support Center (NCSC) is moving its office location. Starting

More information

USPS RETURNS CUSTOMER GUIDE

USPS RETURNS CUSTOMER GUIDE USPS RETURNS CUSTOMER GUIDE MAY 2015 2 Contents Introduction... 5 Why should you choose the Postal Service for your returns program?... 5 USPS Returns Made Simple... 6 Merchandise Return Service (MRS)...

More information

BEFORE THE POSTAL REGULATORY COMMISSION WASHINGTON, D.C. 20268 0001

BEFORE THE POSTAL REGULATORY COMMISSION WASHINGTON, D.C. 20268 0001 BEFORE THE POSTAL REGULATORY COMMISSION WASHINGTON, D.C. 20268 0001 Postal Regulatory Commission Submitted 5/16/2016 4:05:50 PM Filing ID: 95896 Accepted 5/16/2016 NOTICE OF MARKET-DOMINANT PRICE ADJUSTMENT

More information

USPS or Mailer System Issue/Outage Contingency Plan. Version 2.0

USPS or Mailer System Issue/Outage Contingency Plan. Version 2.0 USPS or Mailer System Issue/Outage Contingency Plan Version 20 February 1, 2016 PostalOne! External Contingency Plan Page 2 Table of Contents Table of Contents 2 1 USPS or Mailer System Issue/Outage Contingency

More information

ailing List A M e l i s s a D a t a W h i t e Pa p e r Saturation Mail: A Best Kept Secret No More

ailing List A M e l i s s a D a t a W h i t e Pa p e r Saturation Mail: A Best Kept Secret No More ailing List A M e l i s s a D a t a W h i t e Pa p e r Saturation Mail: A Best Kept Secret No More Saturation Mail: A Best-Kept Secret No More As postal rates continue to rise every year, mailers must

More information

USPS Pricing and Extra Services Overview Effective May 31, 2015

USPS Pricing and Extra Services Overview Effective May 31, 2015 USPS Pricing and Extra Services Overview Effective May 31, 2015 Market Dominant Price Change Competitive Price Change Extra Services Simplification Value Added Services Return Simplification 2 Total average

More information

Direct Mail Tips #3 Classes of Mail, Prices & Postage Payment

Direct Mail Tips #3 Classes of Mail, Prices & Postage Payment Direct Mail Tips #3 Classes of Mail, Prices & Postage Payment First-Class Mail **Delivery time: Guaranteed in 1 3 business days Minimum Weight: None. Maximum Weight: 13 ounces (over 13 ounces, First-Class

More information

Summary of Changes. Summary of Changes. Summary of Changes by Effective Date

Summary of Changes. Summary of Changes. Summary of Changes by Effective Date Summary of Changes Overview The Summary of Changes lists revisions to this edition of Mailing Standards of the United States Postal Service, Domestic Mail Manual (DMM) by effective date. Summary of Changes

More information

USPS Postal Rates AN EVERYDAY MAILING REFERENCE. Your guide to postage rates and common types of mail. Effective April 10, 2016

USPS Postal Rates AN EVERYDAY MAILING REFERENCE. Your guide to postage rates and common types of mail. Effective April 10, 2016 USPS Postal Rates AN EVERYDAY MAILING REFERENCE Your guide to postage rates and common types of mail Includes the April 2016 USPS Rate Decrease Effective April 10, 2016 FP Mailing Solutions FP-USA.COM

More information

UNITED STATES OF AMERICA POSTAL REGULATORY COMMISSION WASHINGTON, DC 20268-0001. Notice of Market-Dominant Docket No. R2016-2 Price Adjustment

UNITED STATES OF AMERICA POSTAL REGULATORY COMMISSION WASHINGTON, DC 20268-0001. Notice of Market-Dominant Docket No. R2016-2 Price Adjustment Postal Regulatory Commission Submitted 12/10/2015 12:09:33 PM Filing ID: 93959 Accepted 12/10/2015 ORDER NO. 2861 UNITED STATES OF AMERICA POSTAL REGULATORY COMMISSION WASHINGTON, DC 20268-0001 Before

More information

Parcel Labeling Guide

Parcel Labeling Guide Parcel Labeling Guide New Products and Innovation Version: 2.0 July, 2014 Table of Contents 1. Introduction... 5 1.1. Purpose... 5 1.2. Scope... 5 1.3. Audience... 5 1.4. The Domestic Mail Manual... 5

More information

Getting Started: Full Service For New Users. National PCC Day September 18, 2013

Getting Started: Full Service For New Users. National PCC Day September 18, 2013 Getting Started: Full Service For New Users National PCC Day September 18, 2013 1 XYZ CORPORATION INTERNATIONAL FALLS, MN What is Intelligent Mail Service? Intelligent Mail uses information-rich barcodes

More information

INTELLIGENT MAIL BARCODES FREQUENTLY ASKED QUESTIONS:

INTELLIGENT MAIL BARCODES FREQUENTLY ASKED QUESTIONS: INTELLIGENT MAIL BARCODES FREQUENTLY ASKED QUESTIONS: General What is the Intelligent Mail barcode? The Intelligent Mail barcode, formerly referred to as the 4-State Customer barcode, is a new Postal Service

More information

Dos and Don ts of Direct Mail

Dos and Don ts of Direct Mail Dos and Don ts of Direct Mail Do Consider Bulk Mailings for the following reasons: Bulk postage rates are much lower than straight 1st class rates; which saves you money. Mailing in bulk requires a permit,

More information

Automated Business Reply Mail (ABRM) Tool Instructional Process Guide

Automated Business Reply Mail (ABRM) Tool Instructional Process Guide Automated Business Reply Mail (ABRM) Tool Instructional Process Guide The USPS Automated Business Reply Mail (ABRM) application is an online tool that allows mailers to create artwork with an Intelligent

More information

A Melissa Data White Paper. Saturation Mail: The Perfect Low-Cost Way to Reach More Customers

A Melissa Data White Paper. Saturation Mail: The Perfect Low-Cost Way to Reach More Customers A Melissa Data White Paper Saturation Mail: The Perfect Low-Cost Way to Reach More Customers g 2 If you own a local business and are looking for an inexpensive way to increase your sales, or plan to expand

More information

PostalOne! Release Notes R44.0.0.0 August 2016 Version 2 June 30, 2016

PostalOne! Release Notes R44.0.0.0 August 2016 Version 2 June 30, 2016 PostalOne! Release Notes R44.0.0.0 August 2016 Version 2 June 30, 2016 Release Notes R44 Version 2 6/30/2016 Page i of iii The Release Numbers USPS systems are: 44.0.0.0 for PostalOne! 34.0.0.0 for FAST

More information

Reaping the Full Benefits from Full-Service IMb. Anchor Software, LLC. Jim Barlow Mail Systems Management Consultants

Reaping the Full Benefits from Full-Service IMb. Anchor Software, LLC. Jim Barlow Mail Systems Management Consultants Title: Reaping the Full Benefits from Full-Service IMb Scheduled For: Monday, March 17, 2:45-3:45 pm Presented By: Anthony Aruldross Anchor Software, LLC Jim Barlow Mail Systems Management Consultants

More information

Closing of Processing Plants IMb CRID s and MID s, oh my Fall Mailing Season QR code Periodicals - Supplement to good news Periodicals New rule on

Closing of Processing Plants IMb CRID s and MID s, oh my Fall Mailing Season QR code Periodicals - Supplement to good news Periodicals New rule on Closing of Processing Plants IMb CRID s and MID s, oh my Fall Mailing Season QR code Periodicals - Supplement to good news Periodicals New rule on Electronic Copies USPS 2011 Stats USPS The Good, Bad and

More information

Intelligent Mail Barcodes and Placard Solu4ons

Intelligent Mail Barcodes and Placard Solu4ons Intelligent Mail Barcodes and Placard Solu4ons Lance Bell USPS 2014 National Postal Forum Washington, DC Welcome to Intelligent Male 2 1 Intelligent Mail Barcodes and Placard Solu;ons This workshop will

More information

UPDATED FEBRUARY 2015: After the IM pb deadline: Managing Requirements FAQ s

UPDATED FEBRUARY 2015: After the IM pb deadline: Managing Requirements FAQ s UPDATED FEBRUARY 2015: After the IM pb deadline: Managing Requirements FAQ s 2 FEBRUARY 26 WEBINAR: UPDATED FAQ s During the February 26 2015 After the IM pb deadline: Managing Requirements webinar, participants

More information

PRINTING AND MAILING, INC. UPDATED January 23, 2014. Let s Be Friends!

PRINTING AND MAILING, INC. UPDATED January 23, 2014. Let s Be Friends! PRINTING AND MAILING, INC. Understanding Mailing UPDATED January 23, 2014 www.successprint.com www.successprint.com Let s Be Friends! 10 Pearl Street Norwalk, CT 06850 tel 203-847-1112 fax 203-846-2770

More information

Maximizing the benefits of USPS Full-Service Intelligent Mail

Maximizing the benefits of USPS Full-Service Intelligent Mail White paper Shipping & Mailing Parcel & Mail Sorting Maximizing the benefits of USPS Full-Service Intelligent Mail It improves the value of client communications and helps you control costs and streamline

More information

Official Election Mail Training Webinar. Florida State Association of Supervisors of Elections Meeting December 2015

Official Election Mail Training Webinar. Florida State Association of Supervisors of Elections Meeting December 2015 Official Election Mail Training Webinar Florida State Association of Supervisors of Elections Meeting December 2015 Florida District Managers Your Florida United States Postal Service is committed to a

More information

Delivering Connections that Make an Impact. We Can Make Lasting Impressions by Giving Print a Digital Dimension

Delivering Connections that Make an Impact. We Can Make Lasting Impressions by Giving Print a Digital Dimension Delivering Connections that Make an Impact We Can Make Lasting Impressions by Giving Print a Digital Dimension MAIL REACHES ALL AGES 38 % OF MILLENNIALS HAVE SCANNED A MAIL PIECE 42 % OF 25-34 YEAR OLDS

More information

Address Quality Census Measurement and Assessment Process. ACTION: Proposed rule; revision; additional comment period.

Address Quality Census Measurement and Assessment Process. ACTION: Proposed rule; revision; additional comment period. 7710-12 POSTAL SERVICE 39 CFR Part 111 Address Quality Census Measurement and Assessment Process AGENCY: Postal Service. ACTION: Proposed rule; revision; additional comment period. SUMMARY: The Postal

More information

Revisions to Publication 199, Intelligent Mail Package Barcode. (IMpb) Implementation Guide for: Confirmation Services and

Revisions to Publication 199, Intelligent Mail Package Barcode. (IMpb) Implementation Guide for: Confirmation Services and Revisions to Publication 199, Intelligent Mail Package Barcode (IMpb) Implementation Guide for: Confirmation Services and Electronic Verification System (evs) Mailers Supplement for Bulk Proof of Delivery

More information

2015 USPS POSTAGE RATE INCREASE GUIDE

2015 USPS POSTAGE RATE INCREASE GUIDE NEW RATES START: 2015 USPS POSTAGE RATE INCREASE GUIDE SUNDAY MAY 31, 2015 Learn the USPS rate changes for each mail class domestic and international as well as rate changes for special services. 2015

More information

Welcome to the Political Campaign Mail and Official Election Mail webinar.

Welcome to the Political Campaign Mail and Official Election Mail webinar. Welcome to the Political Campaign Mail and Official Election Mail webinar. 1 Today s Political Campaign Mail and Official Election Mail webinar will cover the latest information for the 2014 Election Mail

More information

Mail Services. Internal Procedure for Bulk Mailings

Mail Services. Internal Procedure for Bulk Mailings Mail Services Internal Procedure for Bulk Mailings PURPOSE Bulk Mailings provide a substantial cost savings for UDM postage; therefore, Mail Services encourages the use of the Bulk Mailing Permit whenever

More information

How important is mail to your campaign? How can you use mail to your best advantage?

How important is mail to your campaign? How can you use mail to your best advantage? THE BENEFITS OF DIRECT MAIL ELECTION 2014 How important is mail to your campaign? How can you use mail to your best advantage? The 2014 election is shaping up to be the most challenging yet for political

More information

Understanding the April 2016 U.S. Postal Service Price Change

Understanding the April 2016 U.S. Postal Service Price Change Understanding the April 2016 U.S. Postal Service Price Change Each year at least once per year the U.S. Postal Service (USPS ) changes rates across their various mail classes and extra services. Often

More information

Simplified Mailing Process // User Guide. Every Door Direct Mail

Simplified Mailing Process // User Guide. Every Door Direct Mail 2 V. Simplified Mailing Process // User Guide Every Door Direct Mail Table of Contents Overview What is Every Door Direct Mail? 1 What are My Mailing Options 2 Registration New User Registration 3 Every

More information

Helpful Mailing Tips

Helpful Mailing Tips Helpful Mailing Tips Mail Piece Specifications & Characteristics This document is an overview only. For the specific DMM (Domestic Mail Manual) standards, consult the DMM. This is not meant to be used

More information

MTAC Payment & Acceptance

MTAC Payment & Acceptance MTAC Payment & Acceptance Agenda Release Status Mailer Scorecard & Postage Assessment Enhancements Human Readable Labeling Lists evs Update Payment Modernization 2 PostalOne! Status Release on 5/17 (Sunday)

More information

DIRECT MAIL SOLUTIONS. Redi-Mail Direct Marketing 5 Audrey Place Fairfield, NJ 07004 973.808.4500 sales@redimail.com www.redimail.

DIRECT MAIL SOLUTIONS. Redi-Mail Direct Marketing 5 Audrey Place Fairfield, NJ 07004 973.808.4500 sales@redimail.com www.redimail. End-to-End Solutions High Quality Results Competitive Prices DIRECT MAIL SOLUTIONS Redi-Mail Direct Marketing 5 Audrey Place Fairfield, NJ 07004 973.808.4500 sales@redimail.com www.redimail.com RM 1599

More information

Program Registration External Online Enrollment User Guide

Program Registration External Online Enrollment User Guide Program Registration External Online Enrollment User Guide May 17, 2015 Version: 3.7 Page 1 of 102 Table of Contents Change History... 12 1. Introduction... 13 1.1. Purpose of Technical Specifications...

More information

Direct Mail Reference Guide

Direct Mail Reference Guide Direct Mail Reference Guide Direct Mail touches people every day. Many people look forward to receiving their daily mail. In fact, 98 percent of consumers bring in their mail the day it s delivered, and

More information

BEFORE THE POSTAL REGULATORY COMMISSION WASHINGTON, D.C. 20268-0001 UNITED STATES POSTAL SERVICE. (January 15, 2015)

BEFORE THE POSTAL REGULATORY COMMISSION WASHINGTON, D.C. 20268-0001 UNITED STATES POSTAL SERVICE. (January 15, 2015) Postal Regulatory Commission Submitted 1/15/2015 4:07:06 PM Filing ID: 91164 Accepted 1/15/2015 BEFORE THE POSTAL REGULATORY COMMISSION WASHINGTON, D.C. 20268-0001 NOTICE OF MARKET-DOMINANT PRICE ADJUSTMENT

More information

RMS Postal Workout Program

RMS Postal Workout Program RMS Postal Workout Program Workout #8 Reply & Return Mail Updated - 2013 Response Marketing Services Knowledge That Delivers Postal Workout 1. RMS Introduction & Processes 2. Mail Classification 3. Processing

More information

FOR FURTHER INFORMATION CONTACT: Karen Key at 202-268-7492 or Richard Daigle at 202-268-6392.

FOR FURTHER INFORMATION CONTACT: Karen Key at 202-268-7492 or Richard Daigle at 202-268-6392. POSTAL SERVICE 39 CFR Part 111 Adult Signature Services AGENCY: Postal Service. ACTION: Final rule. SUMMARY: The Postal Service is revising the Mailing Standards of the United States Postal Service, Domestic

More information

Mailing Services Price Change

Mailing Services Price Change Mailing Services Price Change 1 Agenda CPI cap Changes by class of mail First-Class Mail Standard Mail Periodicals Package Services Extra Services Timeline Resources 2 The Price Cap Based on Consumer Price

More information

RMS Postal Workout Program

RMS Postal Workout Program RMS Postal Workout Program Workout # 5B Barcodes Intelligent Mail Barcode Data Updated - 2013 Response Marketing Services Knowledge That Delivers Postal Workout 1. RMS Introduction & Processes 2. Mail

More information

The Secrets to Lower Postal Rates

The Secrets to Lower Postal Rates The Secrets to Lower Postal Rates Steps you can take to save more money WHITE PAPER on each and every mailing WHITE PAPER While you may be taking advantage of some discounts, there are often significant

More information

Thursday, September 15, 2011

Thursday, September 15, 2011 The Smartphone Revolution 2011 is the Year of Smartphones (Gartner) Gadgets Americans intend to buy in 2011 1) Smartphone 2) Laptop 3) Desktop PC 4) Mobile handset (other than Smartphone) 5) E-Book reader

More information

The Direct Answer WHITE PAPER

The Direct Answer WHITE PAPER The Direct Answer Interest in Direct Mail Solutions for WHITE Standard PAPER Mail takes off as organizations look for effective ways to engage consumers. WHITE PAPER The combination of channel complexity,

More information

1 Personnel Management... 1

1 Personnel Management... 1 Contents Contents 1 Personnel Management............................................... 1 11 Overview......................................................................... 1 12 Business Mail Entry Staff

More information

Every Door Direct Mail

Every Door Direct Mail Every Door Direct Mail Simplified Mailing Process USER GUIDE Table of Contents Overview... 1 What is Every Door Direct Mail?... 1 What are my mailing options?... 1 Getting Started... 2 STEP 1 Geographic

More information

A new service to help you promote your business.

A new service to help you promote your business. A new service to help you promote your business. VO: For many businesses, Direct Mail has long been the medium of choice for promoting products and driving sales. Because it gets directly into the homes

More information

GiftWorks Mailing Center Guide THE BIG PICTURE... 2 A CLOSER LOOK... 2 SCENARIOS... 4 CONCLUSION... 23

GiftWorks Mailing Center Guide THE BIG PICTURE... 2 A CLOSER LOOK... 2 SCENARIOS... 4 CONCLUSION... 23 GiftWorks Mailing Center Guide THE BIG PICTURE... 2 A CLOSER LOOK... 2 SCENARIOS... 4 CONCLUSION... 23 THE BIG PICTURE The Mailing Center in GiftWorks is a comprehensive donor communications center that

More information

Manage Your InHome Window for Better Campaign Results

Manage Your InHome Window for Better Campaign Results Page 1 of 5 Manage Your InHome Window for Better Campaign Results Do you believe that people respond the same on Monday as they do on Friday? Why then would you ever deliver mail on a non-responding day?

More information

KSRE Bookstore and Mail Center. Mandy Wilson Bookstore Manager mandyw@ksu.edu (785) 532-1146

KSRE Bookstore and Mail Center. Mandy Wilson Bookstore Manager mandyw@ksu.edu (785) 532-1146 KSRE Bookstore and Mail Center Mandy Wilson Bookstore Manager mandyw@ksu.edu (785) 532-1146 USPS Mail Classes Single-piece Full Postage Price Common stamped envelopes Small amounts of similar mail Many

More information

Contents. Mail Innovation. You want more from your mail. Better Value. To save you money. New improved indicia. Make your mail look better

Contents. Mail Innovation. You want more from your mail. Better Value. To save you money. New improved indicia. Make your mail look better Contents Mail Innovation Better Value Make your mail look better New products Next steps You want more from your mail To save you money New improved indicia Pre-paid reply and updated Business Mail Advanced

More information

INTELLIGENT MAIL FOR SMALL BUSINESS MAILERS (IM sb) USER GUIDE

INTELLIGENT MAIL FOR SMALL BUSINESS MAILERS (IM sb) USER GUIDE INTELLIGENT MAIL FOR SMALL BUSINESS MAILERS (IM sb) USER GUIDE FEBRUARY 2015 Table of Contents OVERVIEW... 3 GETTING STARTED... 3 Prerequisites... 3 Database formats allowed:... 5 Business Customer Gateway...

More information

507 Mailer Services. 1.0 Treatment of Mail. Additional Services: Treatment of Mail 507.1.2.1. 1.0 Treatment of Mail. Overview

507 Mailer Services. 1.0 Treatment of Mail. Additional Services: Treatment of Mail 507.1.2.1. 1.0 Treatment of Mail. Overview Additional Services: Treatment of Mail 507 507.1.2.1 507 Mailer Services Overview 1.0 Treatment of Mail 2.0 Forwarding 3.0 Premium Forwarding Services 4.0 Address Correction Services 5.0 Package Intercept

More information

Merchandise Return Service

Merchandise Return Service Merchandise Return Service Reinaldo Padilla Field Sales Representative March 11, 2015 1 Why a Consumer Returns a Product 4 Reasons for Returns 1. Returned Merchandise- The product did not meet the consumer

More information

Mobile Marketing. Trends and Perspective by AT&T

Mobile Marketing. Trends and Perspective by AT&T Mobile Marketing Trends and Perspective by AT&T In This Issue 2 Industry Trends 3 Customer Spotlight 4 Mobile Marketing By the Numbers 5 Tips & Best Practices 6 Getting Started with Mobile Marketing 50%

More information

333 Prices and Eligibility. 2.0 Content Standards for First-Class Mail Flats. 1.0 Prices and Fees for First-Class Mail

333 Prices and Eligibility. 2.0 Content Standards for First-Class Mail Flats. 1.0 Prices and Fees for First-Class Mail 333333.2.1 333 Prices and Eligibility Overview 1.0 Prices and Fees for First-Class Mail 2.0 Content Standards for First-Class Mail Flats 3.0 Eligibility Standards for First-Class Mail Flats 4.0 Additional

More information

Getting Started with the Intelligent Mail Barcode

Getting Started with the Intelligent Mail Barcode August 01, 2012 CUSTOMER COLLATERAL SV62591 Rev. B Getting Started with the Intelligent Mail Barcode Applies to: SmartMailer Purpose This document provides instructions on how to start using the Intelligent

More information

B Bounces Emails that do not reach their final destination. See hard bounce and soft bounce.

B Bounces Emails that do not reach their final destination. See hard bounce and soft bounce. A Above the Fold The part of an email message or website that is visible without scrolling. Automated Area Distribution Center (AADC) A presort level in which all pieces in the bundle or tray are addressed

More information

One Test - Test Process for Full-Service Mailings

One Test - Test Process for Full-Service Mailings One Test - Test Process for Full-Service Mailings AccuZIP Inc. is now an approved, Full-Service Authorized edoc Vendor. This means our software was tested to determine edoc populates correctly on the dashboard,

More information

Full-Service Intelligent Mail Answers Meeting Minutes 07/16/10

Full-Service Intelligent Mail Answers Meeting Minutes 07/16/10 Full-Service Intelligent Mail Answers Meeting Minutes 07/16/10 Sunset of Intelligent Mail Answers Meeting The Intelligent Mail Answers meeting has ended effective July 16. With respect to the customers

More information

Utilizing a Total Media Approach in a Technologically Challenging Marketplace

Utilizing a Total Media Approach in a Technologically Challenging Marketplace Utilizing a Total Media Approach in a Technologically Challenging Marketplace 2013 National Postal Forum San Francisco, California Steve Mitzel, General Manager Shared Mail/SVP USPS Hurdles While fighting

More information

MDA CUSTOMER SERVICE HELP DESK FREQUENTLY ASKED QUESTIONS (FAQS)

MDA CUSTOMER SERVICE HELP DESK FREQUENTLY ASKED QUESTIONS (FAQS) MDA CUSTOMER SERVICE HELP DESK FREQUENTLY ASKED QUESTIONS (FAQS) Revised July 29, 2014 1 MDA CUSTOMER SERVICE HELP DESK GENERAL INFORMATION... 3 1. MDA CUSTOMER SERVICE HELP DESK CONTACT INFORMATION &

More information

Trade Secrets to Connecting Your Mail to Better Business Outcomes

Trade Secrets to Connecting Your Mail to Better Business Outcomes Intelligent Mail can show the way to significant cost savings and business benefits for your customers 1 Abstract If mail is a major marketing and communications channel for your clients, then Intelligent

More information

Implementing the Intelligent Mail Barcode

Implementing the Intelligent Mail Barcode Implementing the Intelligent Mail Barcode Make decisions that are right for your business today and tomorrow. NOTICE: In the Federal Register dated January 7, 2008, the USPS issued an Advance Notice of

More information

January 2012 Mailing Services Price Change Workshop

January 2012 Mailing Services Price Change Workshop January 2012 Mailing Services Price Change Workshop Prepared by Product Classification, U.S. Postal Service October 2011 Presented by: (Name) (Title) (Office) U.S. Postal Service (Date) Agenda Timeline

More information

OFFICIAL ELECTION MAIL GRAPHIC GUIDELINES AND LOGOS. March 2015 Publication 631

OFFICIAL ELECTION MAIL GRAPHIC GUIDELINES AND LOGOS. March 2015 Publication 631 OFFICIAL ELECTION MAIL GRAPHIC GUIDELINES AND LOGOS March 2015 Publication 631 The Official Election Mail logo is a unique registered trademark designed exclusively for inclusion in the design of Official

More information

Good Sports Outdoor Outfitters Uses Cross-Channel Marketing to Generate Store Traffic and Sales

Good Sports Outdoor Outfitters Uses Cross-Channel Marketing to Generate Store Traffic and Sales Good Sports Outdoor Outfitters Uses Cross-Channel Marketing to Generate Store Traffic and Sales Casestudytemplate.indd 1 5/30/12 8:10 AM 1 Find over 500 other case studies on digital print applications

More information

Every Door Direct Mail. Simplified Mailing Process // User Guide

Every Door Direct Mail. Simplified Mailing Process // User Guide 4 V. Every Door Direct Mail Simplified Mailing Process // User Guide Table of Contents Overview What is Every Door Direct Mail Service? What Are My Mailing Options? 3 3 4 Registration New User Registration

More information

Assessable Metrics by Program

Assessable Metrics by Program Assessable Metrics by Program The tables below list all assessable errors by USPS program. Mail Owners will only see results for mailpieces, handling units, and containers where they are identified as

More information

Software Vendor Authorization for Electronic Documentation (edoc) and Full Service. Mail.Dat Guide. Version 1.2. Mail Entry & Payment Technology

Software Vendor Authorization for Electronic Documentation (edoc) and Full Service. Mail.Dat Guide. Version 1.2. Mail Entry & Payment Technology Software Vendor Authorization for Electronic Documentation (edoc) and Full Service Mail.Dat Guide Version 1.2 Mail Entry & Payment Technology October 28, 2012 Mail.dat and IDEAlliance are trademarks owned

More information

Markets & Issues Multi- and Omni- Channel Marketing. July 2015

Markets & Issues Multi- and Omni- Channel Marketing. July 2015 Markets & Issues Multi- and Omni- Channel Marketing July 2015 Challenge Today s customers are hungry for information, price conscious, flexible and mobile. They use any one of an increasing number of channels

More information

Presort Mail 101 for Small Businesses. Patrick Whitehouse Endicia

Presort Mail 101 for Small Businesses. Patrick Whitehouse Endicia Presort Mail 101 for Small Businesses Patrick Whitehouse Endicia Agenda What is Presort mail? Is it for me? What does typical Presort look like? What are some alternatives? What is Presort Mail? The USPS

More information

THE INTELLIGENT APPROACH TO PRINT AND MAIL PRODUCTION

THE INTELLIGENT APPROACH TO PRINT AND MAIL PRODUCTION THE INTELLIGENT APPROACH TO PRINT AND MAIL PRODUCTION The Intelligent Approach to an Efficient Mailstream The mailstream is immense, diverse, rapidly changing and essential to world-class customer communication

More information

PostalOne! Help Desk. Issue Resolution Process. Last Updated: 7/19/13

PostalOne! Help Desk. Issue Resolution Process. Last Updated: 7/19/13 Issue Resolution Process Last Updated: 7/19/13 Table of Contents Overview:...3 Issue Identification:...4 Issue Reporting:...5 Issue Tracking:...5 Requesting Changes:...5 Appendix A: Process Flow...6 Appendix

More information

Mail Service Providers

Mail Service Providers Mail Service Providers White Paper Report Number MS-WP-15-003 August 31, 2015 Executive Summary This paper explores the relationship between the Postal Service and a related industry group called mail

More information

Shipping Products and Services January 2016 Price Change Initiatives

Shipping Products and Services January 2016 Price Change Initiatives Shipping Products and Services January 2016 Price Change Initiatives February 2, 2016 Derek Hatten, (A) Manager, Shipping Solutions. 1 2016 Price Change Mail Class Percent Change (Average) First-Class

More information

Mail 101. What s new with the Postal Service? 4/9/12. Department Mail CLASS OBJECTIVES:

Mail 101. What s new with the Postal Service? 4/9/12. Department Mail CLASS OBJECTIVES: Mail 101 CLASS OBJECTIVES: USPS financial situation and the impact it will have Your departments address and how it impacts your mail delivery USPS Classifications explained A review of your choices regarding

More information