GEEZERBUILD SINGAPORE

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Roger Atkinson
10 years ago
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1 AND SERVICES

2 GEEZERBUILD SINGAPORE Geezerbuild Private Limited (UEN: E) 16 Collyer Quay, #Level 18-00, Singapore GEEZERBUILD UNITED KINGDOM Geezerbuild Limited (Company number: ) 124 Kingston Road New Malden, Surrey KT3 3ND United Kingdom

049318 GEEZERBUILD UNITED KINGDOM Geezerbuild Limited

3 CLIENT LIST... 1 SERVICES MENU... 2 COMPANY PROFILE... 4 WHY CHOOSE US... 5 CASE STUDY... 7 CONTACT US... 11

4 DIGITAL CREATIVE 1

5 SERVICES (DIGITAL) SERVICES (CREATIVE) Social / Digital marketing Branding & Design Subscription Online Advertising Specialisation: Music & Events Social Listening & Analytics Specialisation: Brand Distribution (Fashion) Website, Mobile, & Platform Development 2

6 Geezerbuild the name is a play on the slang word Geezer, and the pyramids of Giza. The pyramids of Giza are shrouded in an air of mystery and conspiracy theories; but we believe that at the end of the day, it was built through sheer hard, hard work. As a team, that s the mentality we bring to our digital products and services: they need to look great and create awe, but behind it all it s just a lot of people working hard to build it brick by brick. 3

the day, it was built through sheer hard, hard work.

7 Established in 2013 by a collective of tech & marketing entrepreneurs, Geezerbuild is a digital marketing & technology company headquartered in Singapore - With a range of clients in Singapore, Australia, Japan, Myanmar, Indonesia, and the UK. GEEZERBUILD HAS TWO SIMPLE MISSIONS: Offer digital marketing solutions that improve our clients businesses for the long-term, both offline and online. Use technology as a tool to make innovative businesses and useful products. With years of experience servicing clients from large MNC s to start-ups across Europe and South-East Asia, our multi-cultural team prides itself on its industry expertise and reliability. 4

GEEZERBUILD HAS TWO SIMPLE MISSIONS: Offer digital marketing solutions that improve our clients businesses for the long-term, both offline and online.

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9 At Geezerbuild, we re problem-solvers, marketers, and professionals in all things digital. Our clients like that we re a team that adapts to the many different situations of their businesses, regardless of company size, industry, or location. In particular,our clients choose us based on the following unique factors: TAILORED SOLUTIONS: We offer real expertise and serve as digital consultants to tailor create campaigns and strategies to match your goals. GLOBAL KNOW-HOW: Our culturally diverse team brings fresh, globalised perspectives to our campaigns, with particular strength in the South East Asian market. LONG TERM APPROACH: We work with our clients to create a meaningful long-term relationship and working process. ENTREPRENEURIAL TEAM: Our team is full of globetrotting entrepreneurs, from diverse industries such as music, events, design, distribution, f&b, among others. This allows for us to offer actionable business insights in addition to our marketing solutions. 6

In particular,our clients choose us based on the following unique factors: TAILORED SOLUTIONS: We offer real expertise and serve as digital consultants to tailor create campaigns and strategies to

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11 CASE STUDY 1 Integrating online & offline for SNRD Korea Korean eyewear brand SNRD were looking for a way to integrate their offline and marketing efforts for their lifestyle brand, with an objective to boost sales online. Geezerbuild consulted with SNRD and integrated a social media influencer promotion within a large beach party in Singapore, with wristbands tied to E-commerce store discount codes. With a multi-pronged approach of mobile ads, social media content & contests, and influencer marketing with events- SNRD received mass popularity which resulted in more online sales, expansion of retail distribution points in Asia, and over 20,000 new fans to their respective fan pages within a month. Some of the tasks we handled for SNRD Influencer management & Instagram at-event contests Social media content & management Facebook mobile advertising campaign Design & branding collaterals, photography, videography Event management & brand introduction to retail points 8

Geezerbuild consulted with SNRD and integrated a social media influencer promotion within a large beach party in Singapore, with wristbands tied to E-commerce store discount codes.

12 CASE STUDY 2 The last frontier of the internet: Myanmar Sharp Myanmar Sharp initially entered the Burmese market with traditional advertising, but wanted to quickly shift to using social media to find their target consumer and promote their innovative products. Geezebuild decided to collate all of Sharp s information: product details, purchase points, branding, contests and more All into one facebook page. This Facebook page became Sharp s primary online presence in Myanmar, replacing the need for a website with a prompt and friendly facebook page that interacted directly with their new audience n Myanmar. Within 12 months the page gained over 100,000 fans and a strong consistent engagement rate. Key learning points gained from Sharp Myanmar Contrary to other regions, Burmese users responded better to product heavy posts on Facebook rather than indirect branding and lifestyle posts. Thought initially apprehensive, English posts garnered strong interest in addition to native Burmese text. Our core audience was male (the purchase decision makers in Myanmar), English speaking, and late twenties. We rotated products based on Myanmar s calendar and weather (eg: TV s during monsoon season because people would stay at home) Everything is MOBILE A whopping 98% of ad clicks and conversions for Sharp Myanmar came from a mobile device, mostly a Huawei smartphone. Based on this we re-organised all content & images to be optimized to mobile rather than desktop. 9

Geezebuild decided to collate all of Sharp s information: product details, purchase points, branding, contests and more All into one facebook page.

13 POLITICAL CLIENT CASE STUDY 3 Using social media & data to gauge public sentiment Private Political Candidate Indonesia Geezerbuild consulted and directly managed an election campaign for a private political client, as part of the Indonesian Presidential Elections in The client was interested in utilizing social media to gauge public negative/positive sentiment towards certain political issues, and to receive immediate feedback from the public on campaign messages. As a nation that was flourishing with social media channels such as Facebook and Twitter, Indonesia was the perfect place to use social listening tools to better understand the public. With the social data and social media strategy we created, the client was able to identify key voting segments across Indonesia and garner over 400,000 followers and fans on facebook, youtube, and twitter. During a 3-month lead up period to the elections, Geezerbuild rebranded the candidate to become a popular and influential politician who would reach high levels of success after the election. Some of the tasks we handled for our political candidate Research, targeting, and analysis of key political influencers and potential partners via social media data. Real-time social media management, 24/7 during the election month. Replying voters and creating constant discussion. Segmenting audience by voting group and influencer channels. Website development and SEO. Media content creation (Images, Posters, Ads) rather than desktop. 10

The client was interested in utilizing social media to gauge public negative/positive sentiment towards certain political issues, and to receive immediate feedback from the public on campaign

14 11 TEL: FAX: SALES ENQUIRIES WEBSITE GEEZERBUILD PRIVATE LIMITED (UEN: E) 16 Collyer Quay, #Level 18-00, Singapore

The Social Media Plan

The Social Media Plan 1. Objectives 1. objective #1 2. objective #2 3. objective #3 2. Target Market 1. Location 2. Lifestyle 3. Key Message(s) 1. key message #1 2. key message #2 4. Goals 1. goal #1 2.