Mobile and Wireless IS

Transcription

1 Mobile and Wireless IS Athens University of Economics and Business Department of Management Science and Technology ISTLab/ Wireless Research Center George M. Giaglis

2 Learning Objectives Discuss the drivers and characteristics and attributes of mobile, wireless, and pervasive IS Understand the technologies that support mobile, wireless, and pervasive IS Outline wireless standards and transmission networks Discuss mobile, wireless, and pervasive computing applications and services (organizational, consumer and personal) Describe the major inhibitors and barriers of mobile computing and m-commerce

3 Landscape of mobile and wireless information systems

4 Mobile Business Supports the exchange of Goods Services Information Knowledge Voice Data & Content Between Business to Business(B2B model) Business to Customer (B2C model) Business to Employee (B2E model) Machine to Machine (M2M)...

5 Mobile Business Open new opportunities to businesses Advantage Description Outcome Ubiquity Localization Identification/ Personalisation Continuous information exchange Transactions at all times Precise localization of a connected mobile device Users can be uniquely identified through their mobile device Independence from location Quick response for emergency matters Context-specific content, depending on place and time Personalized information can be made available Relationship-building (CRM) Wide audience

6 Mobile Business Mobile Technology empowers interactivity Its use affects all areas of daily life o The way businesses are being organized and run o The way employees work (m-working) o The way consumers carry out their purchases (m-payments, m-commerce) o Advertising strategies (m-marketing) o Personal communication (m-social networking, m- entertainment)

7 Fields of Mobile Business

8 B2B: Business-to-Business mbusiness Models CRM -mobile devices can optimise the information flow o Real-time access to company data o Immediate information on product availability, etc. o Streamlined workflow (activities carried out in different locations at the same time) Mobile maintenance- service technicians are able to perform remote checks o Minimize down times o All spare parts and tools available Fleet management o Integration of location-identification services in mobile data communication. o Routing is optimised and capacities can be better used since necessary documents such as delivery notes or clearance papers, are transmitted electronically.

9 mbusiness Models B2E: Business-to-Employee Intranet available to all staff (including tools like travel management, address books, etc.) Real-time data synchronization (calendars, s, etc.) and multi-party communication (video conferencing, presentations, etc.) Employee support Cost reductions and convenience (e.g. by avoiding expensive and costly wiring)

10 mbusiness Models B2C: Business to Customer Integration of typical e-commerce applications with m-commerce (banks, financial service providers, insurance agencies, tourism, entertainment, automotive, consumer goods) Implementation of location-based services allowing for one-to-one marketing (e.g. location/time sensitive ads) and communication (e.g. Personalized announcements in stations/airports) Medical and emergency services. Mobile shopping (especially for impulse purchases) Mobile entertainment Remote device control and telemetry

11 mbusiness Models M2M: Machine-to-Machine Using wire line networks, the remote transmission of data for monitoring, decision making, and control of machines, referred to as telemetry, has already produced a wide range of applications. Devices that are too costly to wire can be telemetered with mobile technology. Progress in remote diagnosis and self maintenance of machines in the near future.

12 Mobile Augmented Reality

13 Augmented Reality Augmented Reality: projection of information to the user for an item of interest which is captured via the PC s camera o Example: Mobile Augmented Reality: projection of information to the user for an item of interest which is captured via the mobile phone s camera o Example:

14 Augmented Reality Mobile AR requires 5 key features: o Camera o GPS o Broadband Connectivity o Tilt sensors (accelerometer) o Digital Compass Drivers o The launch of iphone, Android, etc. o The development of Location Based Services o Mobile Internet Adoption is increasing o Technological Advances networks o Data charges are being reduced

15 Mobile AR Fields of Application Location Based Services Uses GPS and Compass to identify user s exact location and orientation. AR can be used as: o a tour guide (for Tuscany region) o London Cycle Hire o Marketing tool in Real Estate (Layar) o Navigator (Wikitude)

16 Mobile AR Fields of Application Location Based Services Social Networking TwittAround: An AR Twitter viewer. User can see where the tweet comes from and how far it is away Games: ARhrrrr is an augmented reality shooter for mobile cameraphones, created at Georgia Tech Augmented Environments Lab and the Savannah College of Art and Design.

17 Future Mobile AR Applications The future of Mobile Augmented Reality Sixth Sense Project MIT Lab Basic components: o Camera o Small projector o Smartphone o Mirror The projector essentially turns any surface into an interactive screen The device works by using the camera and mirror to examine the surrounding world, feeding that image to the phone (which processes the image, gathers GPS coordinates and pulls data from the Internet), and then projecting information from the projector onto the surface in front of the user, whether it's a wrist, a wall, or even a person. See example: v=euy8j4tmh2m&feature=playlist&p=c679f11114c7ffb7&playnext=1&playne xt_from=pl&index=7

18 Mobile Payments

19 Mobile Payments Types Mobile Payments based on Payment Mode o Near Field Communication (NFC)-Based Payments o SMS-based payments o Mobile Web Payments Mobile Payments based on Value o Micro-Payments o Macro-Payments Mobile Payments based on location o Remote Transactions o Proximity/Local Transactions Mobile Payments based on Charging Methods o Post-paid o Pre-paid o Real-time Mobile Payments based on Relationship Models o Consumer to Business (C2B) Mobile Payments o Business to Business (B2B) Mobile Payments o Person to Person (P2P) Mobile Payments

20 SMS-based Payments Mobile Payments Types (based on Payment Mode) 1. The customer purchases goods and the bill gets generated 2. Bill is sent to the datacentre through the Internet, mobile device or a wireline 3. The datacentre contacts the person through an automated call or SMS 4. The customer sends back the approval with the Personal Identification Number (PIN) and unique short code 5. The datacentre issues the bill to customer s issuer for releasing the required funds 6. The issuer credits the required amount to the merchant and debits the same amount (plus a processing fee) from the customer s credit card/phone bill/prepaid account Example:

21 Mobile Payments Types (based on Payment Mode) Near Field Communication (NFC)-Based Payments 1. Involve a mobile phone with an embedded chip -which acts as the mode of payment 2. Contactless communication between two devices over a range of 10 cm 3. The handset act as a smart contact credit/debit card, which can be read by any smart card reader and NFC device Example: NFC-based mobile payment systems: family of contactless mobile payment methods Similar methods (methodology remains the same across all members but there are slight changes in the implementation technology) o RFID (radio-frequency identification), o Bluetooth and IrDA-based (infrared wireless communication) payment models

22 Mobile Payments Types (based on Location) Remote Transactions o Money transactions irrespective of the customer s location Proximity/Local Transactions o Mobile device must be in the local vicinity o The technology platform for this type of payment includes Bluetooth, RFID and NFC

23 Mobile Payments Types (based on Charging Methods) Post-paid o the user pays after the bill is generated o the most common method for m-/e-commerce o 2 payment methods: Phone bill based: Internal phone bill charged by the operator; Account based: payment done through banks/credit cards Pre-paid o The user pays in advance o The most common method for evaluating a customer s potential (frequency of recharge, amount recharged) o flexibility to monitor usage in advance Real-time o The user pays in (almost) real time o Example: Electronic Wallet (max. penetration in Japan e.g. Suica)

24 Mobile Payments Types (based on Relationship Models) C2B: Customer-to-Business o Alternative to the usual cash transaction & one of the most popular models o Consumers pay for all types of day-to-day items using this kind of a payment model o The model s success is therefore dependent upon the capability of the handset and its user interface B2B: Business-to-Business o Transactions between businesses or enterprises through mobile phones o The supply chain generally involves the purchase of specific industry solutions between industries

25 Mobile Payments Types (based on Relationship Models) C2C: Customer-to-Customer o o end-to-end transactions between two consumers through a third party business platform (on-line auctions) Commission charges by platform on every sale completed P2P: Person-to-Person o o private mobile transactions between two people either directly or through a third party SMS-based