E-commerce workshop data pack
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1 1 E-commerce workshop data pack Andrew Griffin E-commerce workshops panel host DAA12 engagement website e-commerce animator E-commerce workshop twitter hashtag: #da12ecom
2 Contents This data pack contains a sample of statistics to back up discussions in the e- commerce workshops on trustmarks and mobile payments. Some are from different data providers and so do not always agree with each other. Global and pan-europe data Internet usage, e-commerce 3 Trustmarks 11 E-commerce example: books 18 E-payments, mobile traffic growth, m-payments 22 Selected EU country data Types of goods and services bought online 33 Most popular e-commerce sites 47 How shoppers pay for online goods 60 2
3 Internet usage, e-commerce 3
4 2011 EU internet penetration and engagement in e-commerce Source: Eurostat 4
5 Internet purchases by individuals in 2011 Source: EU online Trustmarks Building Digital Confidence in Europe SMART 2011/0022 5
6 EU enterprises selling online Source: EU online Trustmarks Building Digital Confidence in Europe SMART 2011/0022 6
7 Enterprises' turnover from e-commerce as % of total Source: EU online Trustmarks Building Digital Confidence in Europe SMART 2011/0022 7
8 EU27 mobile internet penetration spread and average Source: Enders Analysis, Digital Europe: Diversity and Challenge, Let s Go Connected, Brussels, May 2012 based on Eurostat 8
9 Internet spend per capita 2011 ( ) UK Denmark USA France Sweden Japan Switzerland Netherlands Germany South Korea Belgium Spain Canada Italy China Source: British Retail Consortium, Eurostat 9
10 Jan-07 Apr-07 Jul-07 Oct-07 Jan-08 Apr-08 Jul-08 Oct-08 Jan-09 Apr-09 Jul-09 Oct-09 Jan-10 Apr-10 Jul-10 Oct-10 Jan-11 Apr-11 Jul-11 Oct-11 Jan-12 Apr-12 % of total retail sales million UK online sales revenue progress Average weekly value of internet sales Internet sales as % of total retail sales Source: British Retail Consortium, ONS 10
11 Trustmarks 11
12 Trustmark geography One trustmark Two trustmarks Three trustmarks Four trustmarks Source: EU online Trustmarks Building Digital Confidence in Europe SMART 2011/
13 Trustmarks sampled in TNO study Country Cross Border? Type of ownership Status ISIS UK Yes Industry organization Very well developed e-maerket Denmark No Foundation Well developed EHI geprufter / Germany Yes Scientific institute for Well developed Euro-label Germany the retail industry TrustedShops Germany Yes Private firm Very well developed EuroPrise Germany Yes Government institute Developed Guetezeichen/ Eurolabel Austria Yes Industry organization Very well developed Austria Thuiswinkel Waarborg Netherlands No Foundation Well developed BeCommerce Belgium No Foundation Well developed APEK Czech No Foundation Developed Republic eshops Lithuania No Private firm Just started, but developing quickly Confianza Online Spain No Nonprofit organization Well developed eshop Malta No Government institute Just started Trygg ehandel Norway No Industry organization Just started TrustE US Yes Private firm Very well developed Country of Crossborder? Type of ownership State of development origin Online Shopping Trust Japan No Industry organization Developed Source: EU online Trustmarks Building Digital Confidence in Europe SMART 2011/
14 Not just a trustmark Source: EU online Trustmarks Building Digital Confidence in Europe SMART 2011/
15 Factors influencing trust Source: EU online Trustmarks Building Digital Confidence in Europe SMART 2011/
16 Barriers to cross border e-commerce Source: EU online Trustmarks Building Digital Confidence in Europe SMART 2011/
17 Reasons for not buying or ordering goods or services over the Internet, EU-27, 2009 as percentage of individuals who did not buy or order over the internet in the last 12 months Source: EU online Trustmarks Building Digital Confidence in Europe SMART 2011/
18 18 E-commerce example Books
19 ebook share of consumer book sales Source:Enders Analysis, Digital Europe: Diversity and Challenge, Let s Go Connected, Brussels, May 2012, based on AAP, GFK, SNE and PA data 19
20 Physical an ebook market share 2011 Source:Enders Analysis, Digital Europe: Diversity and Challenge, Let s Go Connected, Brussels, May 2012 estimates, Barnes & Noble, TNS 20
21 VAT on physical and digital books in the EU Source:Enders Analysis, Digital Europe: Diversity and Challenge, Let s Go Connected, Brussels, May 2012, European Commission 21
22 22 E-payments mobile traffic growth, and M-payments
23 Mobile commerce value chain m-payment suppliers are not just interested in a payment fee. Retailer Consumer Interchange fee ~1-2% Card networks, banks, PSPs, PayPal MUCH bigger market E-Commerce: customer acquisition fee 6% E.g. Google All commerce: past purchase data, location, loyalty deal discovery, price comparison, payment options?%? Carklytics, BillShrink, ShopKick, FourSquare, GoWalla, MMN, Velti, Eagle Eye. Handset platform (ios, Android Windows Phone? Bada? Series 40?...) Aggregators (Monitise, mfoundry ) Tech providers (eserv, mhits ) Source: Andrew Griffin, Oakhall Ventures 23
24 Complexity of European Online Payments Courtesy: Adyen 24
25 Even traditional card use varies across EU Number of payment cards per person Source: Enders Analysis, Digital Europe: Diversity and Challenge, Let s Go Connected, Brussels, May 2012 based on BIS and ECB 25
26 Card transactions and POS terminals per 000 # of card transactions per adult Austria Germany UK USA Netherlands Sw eden Italy France EU av erage Finland Spain Greece Total # of card transactions # of POS terminals per '000 adults Source: Ingenico 26
27 EU E-commerce payment methods 2010 Source:Enders Analysis, Digital Europe: Diversity and Challenge, Let s Go Connected, Brussels, May 2012, Civic Consulting, European Commission 27
28 Internet devices: smartphones and tablets will dwarf PC Source: Business Insider (Gartner, IDC, Strategy Analystics, BI estimates) 28
29 Global mobile internet access % of total traffic Source: KPCB, StatCounter Global Stats 29
30 Especially in lower smartphone penetration markets India Internet Traffic by Type, Desktop vs. Mobile, 12/08 5/12 Source: KPCB, StatCounter Global Stats 30
31 QR code usage Source: The Economist, ComScore 31
32 The Kenyan example M-Pesa mobile payments How people sent money in Kenya before and after M-Pesa Someone Money else's transfer Cheque account service 7% 3% 2% Direct deposit 8% Direct deposit 7% Other 5% Hand 32% Hand 42% Post Office 18% M-PESA 47% Bus 9% Bus 20% Source: GSMA (FinAccess 2006, FSD Kenya M-PESA study 2007) 32
33 33 Selected country data Types of goods and services bought online
34 Belgium 2010: types of goods and service bought online % of pop Source: Ystats (Eurostat) 34
35 Estonia 2010: types of goods and services bought online % of pop Source: Ystats (Eurostat) 35
36 France 2010: types of goods and services bought online % of online shoppers bought Services includes ticketing, digital photos, downloading, subscriptions Source: Ystats (FEVAD ) 36
37 Germany 2010: types of goods and services bought online % of online shoppers bought Source: Ystats (Eurostat) 37
38 Italy 2010: types of goods and services bought online % of online shoppers bought Source: Ystats (Istat) 38
39 Latvia 2010: types of goods and services bought online % of pop Source: Ystats (Eurostat) 39
40 Lithuania 2010: types of goods and services bought online % of pop Source: Ystats (Eurostat) 40
41 Netherlands 2010: types of goods and services bought online % of pop Source: Ystats (Eurostat) 41
42 Poland 2010: types of goods and services bought online Source: Ystats (Eurostat) 42
43 Slovakia 2010: types of goods and services bought online % of online shoppers bought Source: Ystats (Slovak Statistical Office) 43
44 Spain 2010: types of goods and services bought online % of pop Source: Ystats (AIMC) 44
45 Sweden 2010: types of goods and services bought online % of pop Source: Ystats (Eurostat) 45
46 UK 2010: types of goods and services bought online % of pop Source: Ystats (Eurostat) 46
47 47 Selected country data Most popular online shopping sites
48 Belgium May 2011: top e-commerce sites Source: Ystats (DoubleClick Ad Planner, ) 48
49 Estonia 2009: top ecommerce sites % of internet users shop at Source: Ystats (Gemius) 49
50 France Q1 2011: top 15 e-commerce sites Source: Ystats (Mediametrie/NetRatings ) 50
51 Germany 2011 most popular e-commerce sites Source: Ystats (Comscore) 51
52 Italy 2010: most popular e-commerce sites Source: Ystats (Internet Retailer) 52
53 Netherlands May 2011: top e-commerce sites Source: Ystats (DoubleClick Ad Planner, ) 53
54 Poland 2010: top e-commerce sites Source: Ystats (Internet Standard) 54
55 Slovakia July 2011: top e-commerce sites Source: Ystats (DoubleClick Ad Planner, ) 55
56 Spain May 2011: top e-commerce sites Source: Ystats (DoubleClick Ad Planner, ) 56
57 Sweden Oct 2010: most popular e-commerce sites % of pop recently used Source: Ystats (Posten -Swedish Retail Institute, ) 57
58 Sweden Sep 2011: most popular e-commerce sites Source: Ystats (DoubleClick Ad Planner, ) 58
59 UK 2010: most popular e-commerce sites (Home Retail Group = Argos and Homebase) Source: Ystats (Comscore) 59
60 60 Selected country data How shoppers pay for online goods
61 Belgium 2009: preferred distance selling payment method Source: Ystats (becommerce) 61
62 Belgium 2009: preferred online payment method Source: Ystats (becommerce) 62
63 Czech republic 2010: preferred online payment method Source: Ystats (Czech Statistical Office) 63
64 Czech republic 2010: preferred online payment method Source: Ystats (Gemius) 64
65 France Q3 2010: preferred e-commerce payment method Micropayment services = itunes app/music payments and similar Source: Ystats (YouGov Zapera) 65
66 France 2010: preferred online payment method Source: Ystats (Forrester) 66
67 Germany Q3 2010: most popular e-commerce payment method Micropayment services = itunes app/music payments and similar Source: Ystats (DIBS, YouGov Zapera, 2010) 67
68 Germany 2010: online payment methods 68
69 Germany 2010: preferred online payment method Source: Ystats (Forrester) 69
70 Italy 2010: preferred e-commerce payment method Source: Ystats (Forrester) 70
71 Netherlands 2010: preferred e-commerce payment method Source: Ystats (Forrester) 71
72 Netherlands 2010: preferred online payment system Source: Ystats (Thuiswinkel, Blauw Research ) 72
73 Netherlands: online payment method used with latest purchase Source: TMM, Blauw Research, Card Internet and Mobile Payment Conference
74 Poland 2009: preferred e-commerce payment method Source: Ystats (Badanie polskich sklepow internetowych, Internet Standard) 74
75 Slovakia % of e-shoppers use Cashon-Delivery for e-commerce payment Source: Ystats (DIBS, YouGov Zapera) 75
76 Spain Q3 2010: preferred e-commerce payment method Micropayment services = itunes app/music payments and similar Source: Ystats (DIBS, YouGov Zapera) 76
77 Spain 2010: preferred online payment method Source: Ystats (Forrester) 77
78 Sweden Q3 2010: preferred e-commerce payment method Micropayment services = itunes app/music payments and similar Source: Ystats (DIBS, YouGov Zapera) 78
79 Sweden 2010: preferred online payment method Source: Ystats (Forrester) 79
80 UK Q2 2010: preferred e-commerce payment method Micropayment services = itunes app/music payments and similar Source: Ystats (DIBS, YouGov Zapera) 80
81 UK 2010: preferred online payment method Source: Ystats (Forrester) 81
82 82
83 83 Enders Analysis Disruption Convergence Mobile and fixed broadband Independent research and analysis since 1997 Reports on subscription and consultancy A forward-looking research agenda Focus on commercial and financial factors Informed by consumer and company research UK, Europe and US market focus 150 subscribers: companies, investors, regulators 120+ reports a year Apple, Google, Facebook E-commerce Old and new media content models
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