CAMBITION & OUR CLIENTS. CAMBITION IT Services Ltd

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1 CAMBITION & OUR CLIENTS

2 WHAT DOES CAMBITION DO? IT SUPPORT Strategic Consultation Procurement & Installation Support & Maintenance BUSINESS GUIDANCE Strategic Consultation Development & Evolution Investment & Seed Funding LEAD GENERATION Strategic Consultation Brand Creation & Evolution Website Design IT site planning & deployment Personalised Cloud Solutions Digital Telecoms infrastructure Business Creation Consultation Innovative Leadership Guidance Building Business Confidence Online Marketing & Social Media MAGENTO e-commerce website certified UK based & hosting solutions JAMIE STUART PAUL DALLYWATER CHRIS DALLYWATER Head of Digital Technology Head of Business Guidance Head of LEAD GENERATION

3 VISION To continue to be the trusted point of reference for people and businesses (of all sizes), who hold true to our core values, who need creative and innovative information technology support, lead generation and business guidance, from initial consultation to deployment... and beyond.

4 CAMBITION IN NUMBERS 68 CLIENTS SUPPORTED CLIENT & counting 4COUNTRIES SERVED including the UK, USA, Belize & China >97% RETENTION pro-actively serviced

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6 hoopla hr case study TESTIMONIAL CAMBITION assisted me with every aspect of my branding challenge when creating hoopla hr. They clearly understood my needs and helped me target my business concept with robust and effective branding that has truly enabled the launch of my new business, in the best possible way. CAMBITION were challenged with developing, in conjunction with a board of investors, a new and appealing business concept, offering a unique and exciting selling proposition, to enter and captivate an already highly competitive Human Resources marketplace. I am elated with CAMBITION s intuitive, professional and supportive abilities, having already recommended them to some of my own business connections, they continue to deliver to exceptional standards and always deliver within the given time-scales. MELANIE DIGNEY Managing Director of hoopla hr Through detailed research, intuitive and careful market analysis, engaging with the client and key shareholders throughout, initial concepts for firstly the brand name then secondly the brand image were proposed, with CAMBITION responding to critical feedback from the shareholders and the client at every step of the genesis process. CAMBITION created a lasting and empathetically engaging brand aesthetic that immediately conveys reputability and trustworthiness, allowing for instant recognition and thus enabling the brand to boldly and effectively sell for itself. Utilizing four of the CAMBITION core services, including brand & website, business expertise, IT infrastructure and online marketing, CAMBITION have established a strong foundation for hoopla hr to grow. After one year of trading, the brand, its targeted products and services, ably supported by its marketing materials, are now truly established within the human resources market place, with the sterling reputation of hoopla hr continuing to grow and the business achieving referral commerce.

7 synthonix case study TESTIMONIAL CAMBITION receptively and swiftly understood the very different branding, marketing and e-commerce website requirements of the Chemistry Industry in which Synthonix operates, allowing me to utilise the CAMBITION design and marketing skill-set as almost an extension of my own in-house team. Synthonix, a US based, multinational Chemistry Industry supplier, needed an upgraded MAGENTO e-commerce website, with a full brand auditing and evolution process, to better position the business as a leader within their competitive industry Indeed, the whole process was thorough and well executed, with particular emphasis on the e-commerce website expansion, where certain challenges were identified and overcome in an agile manner, with the outcome being a better and more efficient solution than before. I am elated with the outcome of the Synthonix brand evolution and website e-commerce project and have already overseen several significant business gains including a potential buy-out of a competing organisation. HAYDN BOEHM Chief Marketing Officer of Synthonix With detailed research, intuitive and careful market analysis and several meetings with both the UK and USA based teams, a robust and precisely considered brand evolution presentation was established, showcasing how the improved aesthetic of Synthonix could successfully enhance its market value and build a bigger business with a more affecting and trustworthy communication of brand. Furthermore, a detailed UX (user experience) and UI (user interface) review of the website was actioned, with the outcomes directing the evolution process. Indeed, technical challenges, with a site containing over 9000 products, were swiftly identified and resolved in an agile fashion. Training and support were offered to the in-house Synthonix team to ensure that the evolved site CMS (content management system) was correctly positioned for usage. As part of the renewed marketing push, in-line with the brand evolution strategy, Synthonix exhibited at various Chemical Industry seminars and trade events to showcase the improved aesthetic and sales message. Significant business gains were made from this launch period onwards, with an approximate 30% uplift on sales.

8 jtc environmental case study TESTIMONIAL We needed a bright, bold and engaging brand and website design, implemented quickly to give our new business the launch it deserved. CAMBITION walked us through the marketing research and engaged with us directly to address our needs and quickly establish our brand design. Once the branding and marketing materials were established we challenges CAMBITION with creating a website that had a wow factor. They duly responded with a cutting edge HTML 5 design and build that featured an eye catching video. Furthermore, CAMBITION ably assisted us with the establishment of our office IT systems, communications, support and hardware, ready to build our business from a great launching point. MATT CLOWERY Operations Director at JTC Environmental CAMBITION were specifically approached to brand, design and launch a website with an online marketing programme, assist with IT infrastructure and develop a series of offline printed marketing materials for JTC Environmental JTC Environmental, a newly launched, Cambridge based, drainage Utilizing four of the CAMBITION core services, including brand & maintenance and emergency repair specialist, required CAMBITION website, business expertise, IT infrastructure and online to assist with launching their business, with the first project to marketing, CAMBITION have established a strong foundation for create a new and engaging brand design. jtc environmental to grow. Secondly a HTML 5, fully Search Engine Optimised website was After six months of trading, the business along with the staff are designed and build, with the required wow factor to stand out in a extremely busy, dealing with new enquiries and repeat business crowded marketplace. Thirdly, the JTC Head Quarters had to be fully from existing clients. The website is enjoying a high level of traffic equipped with the hardware and software to provide the team all and the in-house team are fully supported by the tools needed for business development. CAMBITION should they ever have an IT related query.

9 SPL case study TESTIMONIAL The CAMBITION team are essentially an extension of my in-house employees, ably assisting with technical problems and acting as the go-to solution in cases of IT issues. CAMBITION offer a 24/7 365 approach to support, meaning that SPL can efficiently and effectively expand our business CAMBITION have strategically assisted Store Products Limited with their growth for over 24 months, with tactical IT infrastructural deliveries, enabling SPL to focus on quality of service and efficiency of business into new and exciting directions, safe in the knowledge that we are holistically supported by a trusted partner. I would have no hesitation in recommending CAMBITION. We are elated with their services and look forward to continuing our long term relationship with them in the future. PETER EADY Managing Director at Store Products Limited The IT infrastructure of an expanding business is critical to the quality and efficiency of output. SPL appreciated this challenge and approached CAMBITION to address the needs for an agile infrastructure and support service. Hardware, software, cloud, hosting and bespoke industry specific solutions have been put into place by the CAMBITION team, with a 24/7 365 support service available to SPL if and when they need strategic or tactical assistance. This in actuality has directly contributed to the growth of SPL, indeed now the team has doubled in size with revenues starting from 500k in 2013 to over 5m at present. CAMBITION have acted quickly to future-proof the systems used by SPL to enable growth and regularly consult with the managing director to address further infrastructural needs. Our working relationship will continue to grow as SPL explore international business pursuits.

10 trinity harper case study TESTIMONIAL CAMBITION were highly professional with their assistance, with a very positive outcome realised. I was especially impressed with the detail and focus of the team, with my point of contact always taking the time to explain strategic rationale to me, clearly and in plain English. CAMBITION were recommended to Trinity Harper to specifically assist with enhancing the brand and marketing exposure of the business, with the objective to become the leading property management company within Cambridge. I would highly recommend CAMBITION and their team - They have added significant value to my business. IR Property have been trading for over three years, though it was identified after detailed consultation that the brand name and marketing strategy faced significant challenges to overcome in an increasingly competitive marketplace. Furthermore, a responsive HTML 5 website was established as the first point of reference for visiting online traffic, with hosting and support, clearly and attractively detailing the offerings and unique selling propositions of Trinity Harper. INGA RASMANE Managing Director at Trinity Harper CAMBITION worked directly with the client to develop a new and engaging brand concept, based on essential market research and business strategy, to enable the enhanced trading name of Trinity Harper to perform better within the Cambridge property management sector. The reaction of the marketplace to the enhanced branding relaunch has been very positive as the client base of Trinity Harper continues to grow.

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