Case History. Tel +44(0)

Transcription

1 Case History

2 Introduction specialised in providing Direct Market Access trading gain the attention of The New York Stock Exchange, which software for Far Eastern Stock Exchanges. The company had went on to buy the company. This case history shows how both historically undertaken little marketing and its old brand image financial services marketing and technological marketing needn t was tired, lacking impact. The Marketing Forge undertook the task look dull, but can look fresh, appealing and innovative instead. of raising 's profile to its specialist target audience. The happily took the leap of confidence needed to break away work was much commented upon in the industry, helping from the innate conservatism of the industry.

3 Design Rationale wanted to build upon its extensive knowledge of Asian design. In addition, we wanted the company to be perceived as trading markets. The Tokyo based company felt that its Asian modern, dynamic and cutting edge. Worldwide traders also location and experience was of huge benefit for clients. needed to realise that could provide access to Asian The Marketing Forge created a design that was ese but exchanges. The positioning 'Think Asia, Trade Asia', reflected the Rebranding and Positioning appealed to the rest of Asia too. It was important to be cognisant benefit of using for its technical expertise and indepth of Asian cultural and trading sensitivities when creating the trading knowledge.

4 Brand Architecture The Marketing Forge designed individual brand logos for 's products, if viewed separately, were clearly associated with the portfolio of software products. These related to the main brand main brand. and were clearly of the same family. The individual products had quite different characteristics which were reflected in the design Rebranding of each individual product. Great care was taken so that the

5 Search Home Products Solutions About News About Us Contact Us Inspired by the process of METAmorphosis, empowers its clients to transform and develop. Uniquely placed in Asia, provides the technology and support to help clients trade effortlessly and efficiently. The company delivers an intuitive trading platform that encompasses a well established trading community and unrivalled exchange connectivity solutions. Please contact us to see how we can help you. Website Most financial services and technology websites look similar, A financial services communications campaign was tending to be conservative and uninspiring. We aimed to create developed that underpinned the brand and utilised a website which reflected 's core values and services. powerful symbols of animals, associating their values with the The company operated in a cutting edge area of technology and company. The home page image shows a butterfly and its Website Development we wanted to represent its innovative thinking and approach in associated value of METAmorphosis. A map of Asia was superim- the website. posed on the butterfly to signify the company s Asian experience.

6 METAmorphosis METAresponsive METAgility Inspired by the process of metamorphosis, empowers its clients to transform and develop. Uniquely placed in Asia, provides the technology and support to help clients trade and connect effortlessly and efficiently. The company delivers an intuitive trading platform that encompasses a well-established trading community and unrivalled exchange connectivity solutions. Please contact us to see how we can help you. At the slightest sound or movement the agile, alert owl responds with quick, powerful and focused flight. too has mastered the art of the perfect response. By carefully listening to each client s unique set of requirements, responds swiftly with the optimum trading solution for each organisation. To find out how our METAresponsive service can help you trade effortlessly and efficiently with Asian stock exchanges, please contact us. With quick and precise movements the hummingbird always places itself into the perfect position. 's agile thinking and precision designs enable ultra-low latency DMA to Asian markets. The company s customised solutions fit easily into clients' existing systems and workflow. Please contact us to see how we can help Hong Kong China Australia sales@meta-bit.com Hong Kong China Australia sales@meta-bit.com Hong Kong China Australia sales@meta-bit.com Advertising Campaign This advertising campaign was built around the META theme. METAgility shows how the company's Direct Market Access The METAmorphosis butterfly demonstrated how the company software helped clients to trade ultra quickly in Asian stock helped its clients transform and develop. exchanges. The advertising was successful, causing people to The METAresponsive ad featured an owl, showing how take notice. It established as a market leader and helped Advertising could respond easily to clients' complex system demands and it come to the attention of NYSE. The B2B advertising campaign requirements. was well regarded in the industry.

7 Marketing Collateral Product Diagrams operated in a complex, competitive marketplace. Each of the company's four core products had completely different features, advantages and benefits and the diverse target audience needed to quickly appreciate which product best suited their requirements. The Marketing Forge designed a set of diagrams, utilising the individual product logos and core benefits. This enabled us to convey detailed information in an easy to absorb format.

8 Hedge Funds At, we understand the business requirements of hedge fund managers. We appreciate that each hedge fund has a unique and individual need. Using our modular systems, provides you with the optimum solution for your requirements. Built specifically for and Asia, Xilix offers hedge funds an intuitive solution that caters for high frequency, low latency organizations with large net asset value, as well as incubation of new hedge funds. With all resources placed and focused in Asia, we provide you with an unparalleled level of support for your trading activities. Stock Exchanges Having worked closely with clients over the years, has gained a deep understanding of the requirements of stock exchanges in Asia. We provide a range of specialist services to stock exchanges in and Asia. In addition to FIX gateway solutions and participant testing tools, also offers experienced consultants to help clients outside of Asia understand local market opportunities. Asset Managers and Trust Banks At we work closely with Asset Managers and Trust Banks to identify their unique requirements. s XiliX and MLH offer asset managers and trust banks a fully customized STP integrated solution with strict compliance controls, auditing and legal reports. We provide solutions that help all companies including those with the largest assets under management. provides the technology and support to help its clients trade and connect effortlessly and efficiently. Investment Banks At, we work closely with investment banks in order to fully understand their needs. We appreciate that each investment bank s requirement is unique and our approach is to provide you with the optimum solution. We offer investment banks a portfolio of specialized products for the sell sides in and Asia, ranging from ultra-low latency exchange connectivity, to algorithmic trading and exchange simulation tools. Our solutions address the challenges faced today in the ultimate bid for the lowest latency possible. Execution Management System Connectivity Risk Management Intuitive UI Multi Asset Classes High Frequency DMA Trading Low Latency 14 Asian Markets 251 Broker Destinations 217 Broker Algorithms Compliance Error Trade Reduction Margin Controls Please contact us to see how we can help you trade and connect effortlessly and efficiently. CameronFIX Fix FIX Compliant Gateways Deliver Low Latency API & Matching Simulation Participant Cost Efficient Testing Advanced Scripting Market Surveys Consultancy Documentation Please contact us to see how s support and technology can help you Execution Management System Multi Asset Class Compliance Checks Risk Management Intuitive UI STP from Portfolio to Post-Trade Error Trade Reduction Cross Fund Management Audit & Legal Reports Connectivity 14 Asian Markets 251 Broker Destinations 217 Broker Algorithms Please contact us to see how we can help you. FIX & IPRO API Exchange Connectivity 34 µs End to End Latency Compliance Checks Continuous Availability Exchange Simulation Geographically Unconstrained Advanced Scripting External Integration Algorithmic Customized Algorithms Please contact us to see how s support and technology can help you trade and connect effortlessly and efficiently. Hosted Deployment Option FIX Enabled Targeted Literature had to quickly sell itself to its diverse target audience had to offer. The literature also proved to be a of hedge funds, stock exchanges, asset managers, trust and beneficial selling tool for the company at trade conference, investment banks. Each market segment had distinct product enabling salesmen to quickly tune in to the needs of visitors and service requirements. We devised a set of literature featuring to its trade stand. Marketing Collateral diagrams that helped the target audience quickly appreciate what

9 Marketing Collateral Product Literature The detailed and comprehensive product diagrams were featured in literature and also on the website. The literature was packaged into a bespoke folder featuring the now-iconic butterfly and was given away at international trade conferences.

10 Urethra Prostate Biopsy needle gun The Marketing Forge Ltd 39 Stoatley Rise Haslemere Surrey GU27 1AG Tel +44(0) Biopsy needle gun Anus Rectum The Marketing Forge Strategic Creativity