Bridging the website transla0on language technology gap

Transcription

1 Bridging the website transla0on language technology gap Balazs Benedek, CTO Easyling.com LT- Innovate Summit, Brussels, 2013

2 Export CAT support Will the translaeon fit in the original layout? How to give instant quotaeon? Pains of How will it look like on the site? Website Translation How much will it cost? The website is not designed to handle many languages What has changed on the site? How can I extract the full text to translate? Powered by Easyling.com

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4 PROBLEM Websites are dynamic, not files anymore, CAT tools can t handle them The content is usually stored in CMS (WordPress, Joomla, Typo3, SquareSpace, etc.) and in databases

5 Why bother?

6 Good for clients Traffic: 9 in 10 Internet users in the EU said that, when they had a choice of languages, they always visited a website in their own language. [EU] Turnover: People with no or low English skills were six 0mes more likely not to buy from Anglophone sites than their countrymen who were proficient in English. [ DePalma et al.] Profits: Global Fortune 500 companies that acevely localizing their products or services yields profits of $365 billion. If only 10% of their total revenues are derived from internaeonal sales dependent upon localizaeon profits would have been reduced to - $225 billion. [LISA] ROI: Companies are receiving approximately $25 of addieonal revenue for every $1 spent on localizaeon. [LISA]

7 Good for Transla0on Agencies (LSPs), freelancers it is important to note that, while software localization has lost market share year on year, services like website globalization and transcreation have grown in importance the top-ranked services in terms of fast growth are consistent from year to year. We see translation at the top, followed by website globalization, software localization, and on-site interpreting The Language Services Market: 2012 An Annual Review of the Transla3on, Localiza3on, and Interpre3ng Services Industry

8 What is Easyling? - web- based, SaaS solueon Tool for LSPs and freelancers Tool for automaec quotaeon, text extraceon CAT/TM integraeon (memoq, XTM, Trados, ) Service for website owners CMS- independent website translaeon solueon (Wordpress, Joomla, Drupal, Typo3) Marketplace to bring them together Money escrow service (prepaid) Quality assurance

9 Market size Total yearly website translaeon market size $3.1+ billion

10 Market size Total yearly website translaeon market size $3.1+ billion + the hidden market

11 Target groups website translaeon 1M+ searches monthly SEO/SEM AdWords, LinkedIn, Facebook, Blogs, guest blogging, SEO freelance translators all around the world transla0on agencies (LSPs) Social/professional online networks proz.com, linkedin.com, translatorscafe.com Conferences (ELIA, memoqfest, GALA, LocWorld, TeCom)

12 Where are we now? 1. Quick quotations 2. WYSIWYG editing 3. Delivery of up-and-running translated websites 4. Hosting 5. Automatic change detection

13 Where are we now? Self funded: 2 years of development, EUR spent, bootstrapped Private Beta: Winner of How- to- Web, 2011 (TechCrunch covered it) Public Beta: Winner of CyberShow 2012 PresentaEons in Madrid, London, Language Technology Conferences Launched: early October translated websites 30+ clients with recurring payments registraeons

14 Where are we now? Self funded: 2 years of development, EUR spent, bootstrapped Private Beta: Winner of How- to- Web, 2011 (TechCrunch covered it) Public Beta: Winner of CyberShow 2012 PresentaEons in Madrid, London, Language Technology Conferences Launched: early October translated websites 30+ clients with recurring payments registraeons

15 Business model Premium Corpora0ons 200 EUR/month (or just 1999 EUR/year) Professional Transla0on agencies 50 EUR/month (or just 499 EUR/year) Standard Freelance translators 20 EUR/month (or just 199 EUR/year) Basic Website owners 10 EUR/month (or just 99 EUR/year) 500,000 words/mo. Auto change noeficaeon 1- click XLIFF upload 10h tech support White label 100,000 words/mo. Auto change noeficaeon 1- click XLIFF upload 20,000 words/mo. Auto change noeficaeon. 10,000 words/mo..... The prices above do not include the actual cost of the translaeon

16 Where next? the Luke Skywalker plan SALES! MARKETING! Online markeeng campaigns, targeeng website owners Partnering: GoDaddy, 1und1, Selling Easyling as a tool freelance translators translaeon agencies Development roadmap Easyling as a sales tool ecommerce integraeon: XTRF, Plunet, Dynamic translaeon: API, RSS And many more Required funding: EUR, 12 months Hiring extra sales, markeeng & developer guys

17 The Darth Vader plan Translation for free

18 Where next? the Darth Vader plan 1- stop shop for going global SEM, SEO Traffic acquisieon Local Payment methods Local domain name registraeon live translaeon (Twiqer feed, Facebook posts) Ad network, link exchange

19 The Team One of the largest crowdsourcing platform in Europe (35,000+ remote workers) Most popular handyman finder in Hungary $1.2M venture funding relocated to San Francisco 3,000+ customers

20 Looking forward to working with you Péter Faragó CEO Balázs Benedek CTO easyling easyling_com easyling