FixedPriceWebSite.co.uk. Introduction. Business people want to run their business not their website! What problem is it solving?

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2 Introduction developed by Scribbleit Ltd, the web development company lead by me, Kevin Partner. I have been developing web applications for over 15 years now and have been a Contributor to PC Pro magazine since This service combines a fixed price web design service with supported hosting. Its primary aim is to enable small business owners to have a custom website developed at an economical cost and to then have its hosting actively managed on their behalf. In a nutshell, it within your small company you should be able to have the design you want and then leave the technical side to us. What problem is it solving? As a small business owner myself, I know how important it is to be able to simply get on and run your business without wasting time unnecessarily on aspects of the business that are better handled by specialists. Just as I hire an accountant to prepare my company accounts and advise me, this service allows business owners to feel assured that they will doing. further, I make the decisions regarding my businesses but I make sure I get my t the accounts on my behalf although I check them of course! This service aims to achieve the same thing with another vital part of any small business its website. Business people want to run their business not their website! Scribbleit Ltd

3 They also want to be able to place their website and its hosting in the hands of someone they can trust and be able to ask someone about SEO, marketing etc without paying extra. The ideal service would mean they have someone on tap exactly as if they had an in-house expert. The Problems: Custom web design is expensive Cheap web design gives poor results The internet is awash with advice of varying quality FixedPriceWebsite.co.uk from Scribbleit is the answer to all of these problems. Design 1. You find 3 or 4 websites that you like. At least one of these should be from within your industry. 2. You tell me what you like about these websites reflected in your site. This might be colour scheme, overall layout, buttons, typography. 3. This gives me a good idea of what you like much better, quicker and cheaper than going through a long consultation process 4. I develop a design. I do NOT rip off the sites you selected: I am simply looking for pointers to understand what you like. I do make sure that your design conforms to current best practice. The design will be realised using external CSS which makes it much easier to redesign the site in future without needing to start from scratch. Scribbleit Ltd

4 Pricing I make frightening reading: Standard website design costs 2,500-4,000 I do it for 399 How can I do it? prices. However, I do not low prices: there is a difference. I develop professional websites at The technology makes it easier We he idea that technology makes things cheaper. Computer hardware prices have plummeted to an all-time low and most web technologies are open source and, the design and development of websites? The main cost in developing a site is time. A design can take many hours to put together and, once the design has been agreed, it takes time to apply that design to the site. Traditionally this has meant building the site from the ground up using HTML or a server scripting language such as PHP. which is WordPress. Whilst originally developed for blogging, this framework has matured to the extent that it is now widely used for the development of fully fledged websites. 1 I enhance the functionality of WordPress using the premium theme sets the look and feel of the WordPress site but in the case of Thesis, it actually 1 Currently around 25% of all the websites in the world are running WordPress, making it one of the most popular website development frameworks, and this number is growing Scribbleit Ltd

5 provides a blank canvas along with a suite of tools to enable us to implement your design relatively quickly. The cost of a licence for this theme is included in the package price. Another benefit of using WordPress is that you can update the completed site yourself using its excellent admin dashboard. Design isn't as hard as it used to be By asking you what you want, I can dispense with a long and expensive consultation exercise. I asking you what you like, I am able to get a design agreed very much more quickly than by using the traditional process. Having said all this, a price of 399 means that there is no profit in the design phase. So why am I doing it? Because: I want you as hosting customers I want a long term relationship I believe that I offer something exceptional when it comes to hosting and the initial Scribbleit Ltd

6 Hosting Of course I unlimited addresses, your own control panel and superb uptime that. However, our hosting goes several steps beyond... Platform As part of the process of developing your site I will install the latest version of WordPress. I required themes the cost of which I include in your design fee of 399. On top of this, I will also install a range of plugins that enhance the functionality of your site. Which plugins I install depends on your particular site but I always install: Contact Form: adds a customisable contact form to the site so that your potential customers can easily get in touch directly from the page Google Sitemap: makes your site easily indexable by Google and other search engines Some of the other plugins I install (depending on the site) include: Social Media: allow visitors to spread the news about your site via Facebook, Twitter and others Related Posts: encourages visitors to spend extra time on your site by pointing out related pages What would Seth Godin do?: bizarrely named but this plugin encourages people to register with the site the first few times they visit Membership: various membership plugins exist to restrict access to certain parts of the site to members only. Most include the facility to take payments Ecommerce: I can add basic ecommerce functionality to your site using an ecommerce plugin Video/Audio plugins so that video clips or sound can be added easily Gallery plugins a gallery plugin is perfect. Scribbleit Ltd

7 and configure for you. I can install Support site is set u all other hosting packages, once the I act as your webmaster! I will Make minor edits Add/edit accounts Update and upgrade your WordPress installation and plugins on a regular basis Backup your site daily In other words, I like having an unusually friendly IT department on tap. Scribbleit Ltd

8 Expertise And your ongoing hosting agreement comes with a big customer you have access to my expertise free of charge. This includes, but is not limited to: Search Engine Optimisation I can provide plain English advice on how to make sure you appear as high in the search engine rankings as -page result because that depends on make the same mistakes as most of your competitors. Copywriting I have a lot of experience in copywriting. This goes hand in hand with SEO because the quality of your copy has a big influence on how you rank. Most importantly, however, the quality of your copy influences how many of your visitors buy from you. The service ranges from a tidying up of the grammar and spelling right up to writing persuasive messages. Google Adwords Indeed, one of my businesses (wwwpassyourtheory.co.uk) is the only remaining long-standing driving theory test website because competitors. Even in a recession. Adwords ads of the search results. Search Engine Marketing is the quickest way to drive visitors and sales but there are some pretty lethal beartraps out there that Google would just love you to fall into. I can provide advice on setting up and managing your Adwords campaign and point you in the direction of the best resources for learning more. Social Media Social media services such as Facebook and Twitter are becoming progressively more specialist selling your knowledge then Twitter offers the best way both to gain credibility gain you customers. If you sell something, Facebook is a great place to host extra information and form a community. Scribbleit Ltd

9 How to use WordPress best advantage including how to apply the SEO and Copywriting information to your site using the Dashboard. And the price: Which includes: VAT per month all inclusive Business class hosting Webmaster services including daily backups, updates, fixes and minor edits Advice on tap providing what small-business owners need: complete peace of mind that their website is in good hands. The Process 1. We get in touch and agree that we want to work together 2. I send our standard terms and conditions for Web Design and Hosting for you to agree to 3. You find 3-4 sites that you like and tell me what you like about them 4. I invoice for 50% of the design work. Note that the terms and conditions in step design 5. I develop the design and supply it for comment 6. T 7. The hosting is set up. 8. If you have pre-written copy, I will put that in for you at this stage. Otherwise, dummy text is used 9. The design is applied. The end result is a fully working website 10. When all the copy has been added, the site can go live 11. I invoice for the remainder of the design fee and you then get monthly invoices for hosting. 12. I then maintain and update the site technology and perform minor edits as required on a monthly basis. I also backup the site daily. Scribbleit Ltd

10 The deal in a nutshell You pay 399 for the design plus, once the site is up and running, 25 per month for 6 months and, once this is up, you can continue to pay 25 per month or you are at liberty to move your site to another the design is not tied into the hosting after the 6 month period expires. mastering/advice service so valuable that Scribbleit Ltd

11 Some examples The following are examples of successfully launched sites created through this scheme, Scribbleit Ltd

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14 Some other sites created by me using this technology: Scribbleit Ltd

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16 On a personal note This service is already proving popular with a number of clients participating in the beta phase trying to pressurise you into making a decision, this is a simple statement of fact and my commitment is to ensure that my clients get the very best service from me after all,. I can only do that by keeping the client list short for this service. I hope that this document has answered your questions. Please feel free to me at kevin.partner@scribbleit.co.uk with any issues or concerns or, of course, to get started! Kevin Partner Scribbleit Ltd