Vistaprint Online Advertising Opportunities

Transcription

1 Vistaprint Online Advertising Opportunities

2 Media Owner Company History Vistaprint are the world s biggest online retailer for printed products. The audience is mainly comprised of SMEs and tradespeople buying their business cards and stationery (although some also buy personalised calendars, mugs, t-shirts and the like). They have over 25 localised websites that serve various markets around the world, over 4,100 employees, three state of art manufacturing facilities and 13 offices. Vistaprint.co.uk has around 1.9 million monthly unique users in the UK; generating upwards of 30 million monthly page impressions - you can see there s more than a healthy supply of leads here.

3 The Opportunity... Partner Lead Generation The partner listing page is visible to all users as a mandatory part of the order process. Sold on a Cost Per Lead basis over a minimum time frame of 2 calendar months this is a risk free way to generate B2B leads. The customer journey has 3 main stages: 1) Pre Check-Out Partner Listing Page this is where the customer sees and decides whether to take up on your offer. 2) Order Confirmation the customers confirms their order with Vistaprint; entering true sales data and confirming uptake of Partner Offer. 3) Confirmation sent to all users who registered for the partner offer, to confirm purchase and reinforce the offer they ve signed up for.

4 Creative Example Partner Lead Generation Step 1) The partner listing Step 2) The learn more pop-up Step 3) The confirmation Example creative: Example creative: Example creative: Used to attract initial interest. Copy should make your offer stand out. There are up to 3 other partners on the same page. Showcase main sales argument succinctly and powerfully to encourage users to either click the Learn More link or add you to their basket by ticking the checkbox. Interested Vistaprint customers can click the Learn More hyperlink included on the Partner Listing Page. This large pop-up is used to deepen/ develop the sales argument, explain any qualifying conditions and let the customer know which method(s) you ll be using to follow up (e.g. Please Note: by ticking the checkbox you agree for Brand X to contact you by telephone, and post ). Personalised final touch-point. This is the only element that contains external redirects.

5 The Opportunity... Post Purchase Pop Up The Post Purchase Pop Up (600x800) provides a prominent and impactful way to reach Vistaprint s huge customer base of ABC1 SMEs, trades people and consumers. As the market-leading provider of professionally printed and personalised online products; it s no wonder the post purchase pop up converts so well - with up to 450k UK monthly impressions. When a Vistaprint customer has completed their purchase - a high profile pop-up ad appears. (Not blocked by AdBlock technology). Vistaprint s Post Purchase Pop Up may be a hell of a mouthful, but the CTR is p... p...p...properly out of this world. With so many customers in the buying frame of mind, card still in hand and lots of disposable income to spend - it s not surprising that the CTR is currently up-to 7%.

6 Creative Example Post Purchase Pop Up

7 Audience Composition Average age 42yrs Av h/hold income 50k+ 65% h/holds own 2+ cars Mainly SMEs and Tradespeople 70% ABC1 50:50% Male/Female

8 Success Stories Client A Small business advertising solutions This brand started using the Vistaprint lead generation programme in November 2011 to drive UK business leads for their market leading directory product. They noted a greater conversion than other lead sources and have been active every month since. To date Vistaprint have generated them over 56,000 qualified, non-incentivised, opt-in leads and they continue to be a valued partner. Client B Payment solution provider Back in July 2013, in a saturated market, a leading face-to-face and online payment solution provider faced a challenge reaching new businesses ahead of the competition. We began talking and realised they could target new businesses just beginning to get their marketing collateral together. They could get in and speak to these businesses ahead of the competition. They have been active every month since and reported great initial telephone sales but also a long term value from the and postal address capture, which they can use for DM communications.

9 Tech Specs Lead Generation Programme Site: Programme is split into three content areas: 1) The Partner Listing visible to all users as a mandatory page of the order process. Image 150w x 125h pixels Headline Bullet points (maximum 5) Post Purchase Pop-up Site: Banner 800w x 600h Advertise to host Ad and click thru as a URL. Example If no request is made, a post campaign report will be supplied once the campaign has finished. 2) The Learn More Pop-Up visible to users who click the Learn More hyperlink. - Text which describes the offer, including any qualifying terms and conditions. 3) The Confirmation sent to all users who have registered and have ticked the checkbox: Subject line Left column header Image 300w x 150h Right column header text (between 50 and 200 words) Redirect link

10 Costs and Deal Structures Post Purchase Pop-up Opportunity Details Volume CPM 100, , , Agency Commission: 15% for accredited agencies

11 Vistaprint Online Advertising Opportunities