BASIC TERMINOLOGY! Calls - The user physically calls a number present on the dealerships website.!
|
|
- Mark Kelley
- 8 years ago
- Views:
Transcription
1 Distribution: Internal Only Topic: Conversion Tracking and Troubleshooting Authors: Date Published: Jan 28, 2014 Date Revised: BASIC TERMINOLOGY Conversion - A conversion is defined as any meaningful action taken by a user after clicking on an ad and going to a dealership's website while on desktop / tablet devices or when a user takes a meaningful action when a user interacts with a mobile ad. At Haystak, we have 3 primary conversion types. Calls, s and Click to Calls. Conversions in dealer speak are also known as leads. Calls - The user physically calls a number present on the dealerships website. s - The user fills and submits a form on the website either via the contact us page or any other opportunity provided on the website to contact the dealership via s. Click to Call - A click to call is a conversion type where a user clicks the call button on the dealerships mobile ad. An image of a click to call button has been shown alongside. Tracking - Software implemented for two primary reasons. i) To determine and attribute a conversion to our advertising efforts ii) To understand which source ( search, display etc), campaign, ad group, ads and keywords are contributing towards conversions. Tracking is usually achieving by tagging unique parameters to a URL, for ex. vsrefdom?._345 where vsrefdom?._345 is a unique parameter appended to the existing URL. It is also achieved with the installment of a code at the back end of a website. At haystak we also use other tools that help us track conversions like reverse proxies and server-sideswaps which have been explained below. Reverse Proxies - Think of reverse proxies as a mirror image of the original website. These websites are generally created to give us larger control over the placement of codes on a dealer's site. This is necessitated especially in cases where other web providers either cannot install code correctly or in certain cases refuse to install the code altogether. A prime example of this is Cobalt. Over the last couple of months, we have increasingly started using reverse proxies as we have seen far more accurate tracking as a result of its implementation. To 1
2 determine if a website has been reverse proxied you will need to go to the.calls.net variant of the website. For ex: chinohillsford.com vs. chinohillsford.calls.net CONVERSION TYPES IN DEPTH A. Call Tracking - Provided by Marchex a Third Party Vendor. We execute number swapping. This allows us to swap the numbers on a dealers page to a trackable phone number. This only happens to users that click on our ads. This is done by the following methods. Code Placement - A code is placed on every page of the website. This code is received from an accounts Management Tab > Call Tracking > Check box the number > Select Number Replacement Code Every account has a specific vsrefdom =p.###. This number ties the dealer site to their Kenshoo profile which sets the numbers to the appropriate call tracking number Reverse Proxy - We use a proxy server to copy the dealers website exactly and then it scans the website and it swaps the numbers it finds with the call tracing number. Keep in mind if a provider names its images similar to a phone number (EX jpg) the reverse proxy my cause img breaks because it tries to swap the number. If this is an issue Tech can fix this. B. Form Submission- Provided by Kenshoo This is done by code placement that is found in the Management Tab > Profile settings > and in advanced Tab. This code is placed on the form confirmation pages on the dealers website or our reverse proxy site. When someone fills out a form and hits submit, the code on the confirmation page fires to track that conversion. We only track form submissions when you have ad set at the tracking level. ( In Kenshoo - Pull the column from the Ads section and in AdWords, if you hover over the ad headline - you will see the server or 119. ) C. Click To Call - Provided by Google This is done by adding a call sitelink to the account. You can do this in adwords or by checking the campaign > select edit > go to the call extension tab > and putting the number. This puts a call button next to mobile ads and the actual phone number in desktop and tablet ads. This allows someone to call the dealer directly.the information is provided to us through google and not by any tracking code we place. This metric is not trackable in the dealers dashboard.
3 TECHNICAL TROUBLESHOOTING BY CONVERSION TYPE A. Call Tracking On a RP site (calls.net) you should see the numbers swapping already on the page if not you need to put in a ticket On a non RP site you will need to go through an ad in Adwords to see if the numbers swap. If they do not. Right click and view the source code CTRL-F and search for Voice-star or the server number. If this is found it should match the code that can be found in that particular Kenshoo accounts call tracking information If it is not the code it will need to be provided to the website provider to get it placed. This code should be found on every page of the website. B. Form Submission The pixel must trigger when a confirmation page is loaded. This can be tested on either a reverse proxy or non proxy website. The easiest place to look for this would be on a contact us page Fill out the form information on the page with generic information. Before you press submit hit right click > inspect element > switch to the network tab the press submit. Confirmation page should load and the inspect element tab will flash with resources being retrieved from the server. In the resources column - CTRL + F - find redir that will show the pixel in its entirety. If this not located on the page then this could be the issue If the code is located there it should match the code in your dealers Kenshoo account this code would need to be found on every form confirmation page C. Mobile Click To Call This should work as long as the call extension is in place in google within the Adwords profile for the account. Another element that you want to make sure you have enabled is the Google forwarding number. A forwarding number is a tracking number provided by Google which forwards to your call extension. This will also help you identify manually dialed calls - these are calls made by users without necessarily clicking on your ads. This is a great set of data that is not reported by Kenshoo but can show added engagement to the client.
4 CAMPAIGN ANALYSIS ( ONCE YOU CAN T FIND A TECHNICAL ISSUE ) - SIX CHECKS. Average position - Again, check the benchmarks matrix in order to ensure that your campaign avg. position is where it should be. As a ground rule we gun for position 3, anything below is a red flag. Why this is important to note is that low positions mean that your ad is unlikely to get clicked on very frequently. The lower the traffic to your website the lower your chances to get a conversion to your site. This is applicable for both desktop and mobile ads. If your average position is OK - Take a look at your CTR. If you find that your CTR is low even at high average positions investigate why using the following flowchart. If your average position and CTR are OK - Its time to take a look at how your account is spending on a daily basis. Its now time to run a report via the dimensions tab in Adwords. Go to the dimensions tab in your account: What we re trying to do here is to see how quickly you are running out of budgets in a given day on average. A lot of times you will find that a campaign doesn't convert because it has spent out by 11 am. We usually find that the largest number of conversion come during a dealerships operating hours. If you aren t showing then - you re likely never to get a qualified lead via the phone. Once you re in the dimensions tab go to the view tab and then select day > hour of day. Please view the below screenshot for clarification. Make sure you choose the campaign that you are currently investigating for accurate results and data. Now go ahead and click on the columns tab > customize columns > competitive metrics and add the search impression share, Lost IS Rank and Lost IS Budget column. What this will do is
5 bring up hour by hour data that shows you your impression share every hour. Note that if your impression share isn't consistent in a dealerships business hours there is a problem. Not showing up enough times or consistently when the dealership is open results in the likelihood that your campaign is going to miss potential clicks, visits and as a direct result conversions. You should now see the following - Make sure that you sort this data by hour of the day in ascending order, ie, 0100 Hrs to 2400 Hrs. Typically, once you ve reached this step you will find one of two things - your impression share is solid across all hours that you have chosen to run your campaigns or your impression share is nowhere near sufficient in hours that are critical to the dealership. Case in point is the image below: Whether you lose to rank or budget is critical. If you re losing to rank - make sure your quality is solid and your bids are high enough to bring you into a better position. If you have a lack of budgets - ask the dealership for more explaining to the contact at the dealer that your campaigns are suffering due to a lack of budget. In scenarios where you re losing largely due to low budgets or limited budgets - it might be a good idea to day part your campaigns and deliver ads within a timeframe that is more conversion friendly for the dealer., typically the hours the particular store is open.
6 The last step in the process is to find out if your geo s are too wide or too narrow. Per autotrader.com, high conversions are typically seen upto 20 miles. In rural / semi -urban/ low population areas this can increase to 30 miles. In urban areas however anything over 20 miles is a huge risk. Dial up or dial down your geo s based on where your dealership is located. An advanced concept discussed later is how you can actually use market intelligence to determine accurate geographies. An advanced step in conversion analysis is mapping and utilizing sales data to draw targeting decisions - splitting out campaigns etc. This has been covered in a separate document. A QUICK LOOK AT CONVERSION RATE OPTIMIZATION AND WHAT WE CAN CONTROL PART I : ADS IN OUR CONTROL Right ad, right place, right time Correct messaging with good ad copy Directing to the right page Directing to a working page PART II : THE WEBSITE IN OUR CONTROL Correct Tracking Parameters Deep Linking to appropriate pages Directing calls to the right numbers NOT IN OUR CONTROL Page Layout and Design Number of conversion points PART III : THE DEALERSHIP IN OUR CONTROL Accurately communicating our tracking practices NOT IN OUR CONTROL Inventory and Pricing
7
Google AdWords Audit. Prepared for: [Client Name] By Jordan Consulting Group Ltd. www.jordanconsultinggroup.com
Audit Prepared for: [Client Name] By Jordan Consulting Group Ltd www.jordanconsultinggroup.com Table Of Contents AdWords ROI Statistics for 2013 3 AdWords ROI Statistics for 2013 (Continued) 4 Audit Findings
More information8 Simple Things You Might Be Overlooking In Your AdWords Account. A WordStream Guide
8 Simple Things You Might Be Overlooking In Your AdWords Account A WordStream Guide 8 Simple Things You Might Be Overlooking In Your AdWords Account AdWords makes it incredibly easy to set up and run a
More informationCampaign and Ad Group Management. Google AdWords Fundamentals
Campaign and Ad Group Management Google AdWords Fundamentals Question: When a Campaign is Pending what does this mean? Question: When a Campaign is Pending what does this mean? ANSWER: IT MEANS THE CAMPAIGN
More informationAre you trying to understand the complexities of MARKETING on the Internet?
Hi, Are you trying to understand the complexities of MARKETING on the Internet? At UpFrontbyDesign.com we re here to help you better understand these complexities, eliminate the fear of wasting money by
More informationADWORDS CONTINUED: CREATING MORE AD GROUPS
ADWORDS CONTINUED: CREATING MORE AD GROUPS AND SPLIT TESTING ADS Today you are going to go a step further into AdWords on how to add more ad groups with the same strategy that you used yesterday, i.e.
More informationGoogle Adwords and Your Nonprofit. Adam Chipman, Marketing Specialist, Allegiance Health
Google Adwords and Your Nonprofit Adam Chipman, Marketing Specialist, Allegiance Health Agenda Overview of Google Adwords In depth look at the benefits of Google Adwords How to optimize a Google Adwords
More informationPay Per Click Advertising
Looking for instant traffic? Interested in targeting your potential customers with online ads set to only appear at a certain time for a specific geographic location? Get instant traffic online with a
More informationGUIDE TO GOOGLE ADWORDS
GUIDE TO GOOGLE ADWORDS How to use Google Adwords to drive relevant traffic to your website 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 Video Tutorials 5 What
More informationHow to Create a Campaign in AdWords Editor
How to Create a Campaign in AdWords Editor Using AdWords Editor instead of the online interface for Google Adwords will speed up everything in your online business. AdWords Editor gives you the upper hand
More informationMHABC AGM Presentation
MHABC AGM Presentation FINAL BRAND EXAMPLE MEMBER DECAL WEBSITE MOCK UP WHAT IS PAID SEARCH ADVERTISING Paid search Advertising Is the process of gaining traffic by purchasing ads on search engines (Google).
More informationGoogle AdWords Handbook. for tour & activity companies
Google AdWords Handbook for tour & activity companies 2 Contents Checklist for Launching AdWords Introduction What is Google AdWords? How can AdWords help my tour & activity company? Difference between
More informationHow To Get Instant Traffic Online With A Pay Per Click Advertising Campaign (Ppc)
Looking for instant traffic? Interested in targeting your potential customers with online ads set to only appear at a certain time for a specific geographic location? Get instant traffic online with a
More informationBusiness A guide to the Pinterest Ads Manager
Business A guide to the Pinterest Ads Manager Use Promoted Pins to reach new customers and grow your business Version 10.29.2015 Business What s inside 1 Getting started 2 Creating & editing Promoted Pins
More informationDISCOVER NEW BUSINESS WITH PAID SEARCH.
DISCOVER NEW BUSINESS WITH PAID SEARCH. Paid Search marketing can put your dealership s website at the top of search engine rankings. Search is the # 1 resource used by today s digital driver. 2 Consumers
More informationA Beginner s Guide to the Google Display Network
A Beginner s Guide to the Google Display Network Read this guide and learn how to advertise on Google s Display Network, so you open up a whole new channel of traffic, leads and customers. Brought to you
More informationwishpond GUIDE Wishpond s Complete Guide to Marketing your Auto Dealership Online wishpond.com
Wishpond s Complete Guide to Marketing your Auto Dealership Online wishpond.com Did you know? 70% of car buyers research their options online before buying. And, as you know, one of the fundamentals of
More informationThe 8 Key Metrics That Define Your AdWords Performance. A WordStream Guide
The 8 Key Metrics That Define Your AdWords Performance A WordStream Guide The 8 Key Metrics That Define Your Adwords Performance WordStream Customer Success As anyone who has ever managed a Google AdWords
More informationUploading Ad Cost, Clicks and Impressions to Google Analytics
Uploading Ad Cost, Clicks and Impressions to Google Analytics This document describes the Google Analytics cost data upload capabilities of NEXT Analytics v5. Step 1. Planning Your Upload Google Analytics
More informationTwo Google Advertising Tactics You Aren t Using
Two Google Advertising Tactics You Aren t Using Tim McLain, Senior Marketing Manager Netsertive Research Triangle Region, NC tmclain@netsertive.com http://netsertive.com/auto 800-940-4351 1 The views and
More informationHere are our Pay per Click Advertising Packages:
Did you know that PPC is the fastest way to drive instant traffic to your website? What can your website do without traffic? Without traffic, you are losing time, opportunities and money to your competition.
More informationSearch Marketing. Dealer Days 2013. Presented By Andrew Polhemus. SEM Team Lead, Dealer.com. Dealer Days at Google HQ October 4, 2012
Search Marketing Dealer Days 2013 Presented By Andrew Polhemus SEM Team Lead, Dealer.com Agenda KPIs to Watch Ad Copy Testing Bidding on Branded Keywords Ad Extensions The Importance of Strategic Collaboration
More informationStep 1) Step 2) Step 3) Step 4) Step 5)
PlentyOfFish s self-service advertising platform (ads.pof.com) gives advertisers easy access to over 20 million users! Follow these simple instructions to start advertising now! Step 1) Go to: http://ads.pof.com
More informationYour No-Nonsense Guide to Facebook Ads
Your No-Nonsense Guide to Facebook Ads If you are in business, Facebook can play an important role in your marketing your business. It helps you connect and build relationships through updated posts. In
More informationBest Practices for PPC on Google AdWords
Best Practices for PPC on Google AdWords Your digital advertising efforts require extensive knowledge about how to handle paid search campaigns on Google AdWords and other similar networks. When you aren
More informationIntroduction to Pay Per Click
Introduction to Pay Per Click What is Pay-Per-Click Advertising? The advertising model which charges by the click as opposed to previous models which charged by CPM Most commonly known for being text ads
More informationQuality Satisfaction Management. Performing Keyword Research
Quality Satisfaction Management Performing Keyword Research For the purposes of this paper, we ll use Google to represent all search engines (Bing, Yahoo, etc.). The same principles apply, regardless of
More informationEssential Guide Cross Border Trade. Cross Border Trade. The Essential Guide. www.nmplondon.com
0 The Essential Guide 2015 2015 Net Net Media Media Planet Planet Ltd. Ltd. All Rights All Rights Reserved. 1 Executive Summary For UK businesses with strong brands and high export potential, expanding
More informationInternet Marketing For Denver Law Firms
Internet Marketing For Denver Law Firms Table of Contents Overview... 3 Google AdWords Paid Search Ads... 6 Google Places... 9 Google Organic Search... 12 Other Internet Marketing Options... 15 Summary
More informationGoogle AdWords: A Primer on Higher Education Digital Advertising
Google AdWords: A Primer on Higher Education Digital Advertising Hayley Supple Paid Media Specialist at Converge Consulting In higher education, your website is your storefront. Your goal is to get qualified
More informationGetting Started in Google AdWords for SMBs
Getting Started in Google AdWords for SMBs Introduction Hey there, thanks for downloading Portent s free Getting Started in Google AdWords for SMBs e-book. We re going to cover the basics of pay-per-click
More informationGoogle Analytics Guide. for BUSINESS OWNERS. By David Weichel & Chris Pezzoli. Presented By
Google Analytics Guide for BUSINESS OWNERS By David Weichel & Chris Pezzoli Presented By Google Analytics Guide for Ecommerce Business Owners Contents Introduction... 3 Overview of Google Analytics...
More informationAre You Wasting PPC Budget?
Are You Wasting PPC Budget? THOMAS HAYNES. APR 2015. The Problem The average small business wastes 25% of their AdWords PPC budget Wo r d S t r e a m r e s e a r c h 2 0 1 3 How does this happen? Many
More informationHow to: Audit Your Google Analytics Installation
How to: Audit Your Google Analytics Installation Your site seems to be working perfectly and you re trying to track the results in Google Analytics. But something is missing. You think you re receiving
More informationGood Call. A Guide to Driving Calls with AdWords
Good Call A Guide to Driving Calls with AdWords Introduction Some people want to talk to a real person when they re looking for information. In fact, 70% of mobile searchers have called a business directly
More informationHow to Use YouTube Ads to Grow Your Business
How to Use YouTube Ads to Grow Your Business The different kinds of YouTube ads In broad terms there are two kinds of YouTube Ads: skippable ads and non-skippable ads. Non-skippable ads are ads that force
More informationWhat Is Pay Per Click Advertising?
PPC Management can be very confusing and daunting for newcomers to the field. Money is on the line and it s a very competitive arena where lots of people are trying to capitalize on the same keywords for
More informationAdvertising your business on google
Advertising your business on google In Today s Session We discuss: Advertising on google finding keywords Writing great ads Going beyond search An introduction to advertising on Google and how it can benefit
More informationA SIMPLE GUIDE TO PAID SEARCH (PPC)
A SIMPLE GUIDE TO PAID SEARCH (PPC) A jargon-busting introduction to how paid search can help you to achieve your business goals ebook 1 Contents 1 // What is paid search? 03 2 // Business goals 05 3 //
More informationTable Of Contents READ THIS FIRST! 3 How To Create Your Very First YouTube Video Ad In Less Than 30 Minutes! 4
Table Of Contents READ THIS FIRST! 3 How To Create Your Very First YouTube Video Ad In Less Than 30 Minutes! 4 Step 1: Find The Perfect Target Audience For Your Ads 4 Step 2: Refine Your Target Lists 7
More informationTwo Google Advertising Tactics You Aren t Using
Two Google Advertising Tactics You Aren t Using Tim McLain Senior Marketing Manager Netsertive Research Triangle, NC 800-940-4351 tmclain@netsertive.com @tmclain Your Photo Goes Here 1 SOURCE: Vala Afshar,
More informationPPC - Pay Per Click. What it is and how to build a successful campaign. A Publication of Digital Marketing Experts theeword
PPC - Pay Per Click What it is and how to build a successful campaign A Publication of Digital Marketing Experts theeword Introduction This guide provides a brief introduction to PPC, helping businesses
More informationSearch Engine Marketing (SEM) with Google Adwords
Search Engine Marketing (SEM) with Google Adwords Account Setup A thorough account setup will ensure that your search engine marketing efforts are on a solid framework. This ensures the campaigns, ad groups
More informationHow to make the most of search engine marketing (SEM)
How to make the most of search engine marketing (SEM) If you build it, will they come? When it comes to your Web site, answering that question with a resounding yes has become a key requirement for success.
More informationPPC TUNE UP CLINIC. Beginner Track. Presented By Brian Jones. Senior Manager, Advertising Performance, Dealer.com
PPC TUNE UP CLINIC Beginner Track Presented By Brian Jones Senior Manager, Advertising Performance, Dealer.com Bio 14 + yrs in digital marketing 10 yrs in search marketing Variety of industries & business
More informationTHE 20-MINUTE PPC WORK WEEK MAKING THE MOST OF YOUR PPC ACCOUNT IN MINIMAL TIME
THE 20-MINUTE PPC WORK WEEK MAKING THE MOST OF YOUR PPC ACCOUNT IN MINIMAL TIME THE 20-MINUTE PPC WORK WEEK MAKING THE MOST OF YOUR PPC ACCOUNT IN MINIMAL TIME If you look at the pay-per-click (PPC) marketing
More informationGoogle Analytics Audit. Prepared For: Xxxxx
Google Analytics Audit Prepared For: Xxxxx Please Note: We have edited all images and some text to protect the privacy of our client. 1. General Setup 3 1.1 current analytics tracking code 3 1.2 test purchase
More information8 Google AdWords ad extensions you should know.
8 Google AdWords ad extensions you should know. Have you heard about the changes Google made to its AdRank formula? What do they mean, and how do they apply to you? Ultimately, what they mean is that you
More informationSmart Versioning Creative Best Practices
Smart Versioning Creative Best Practices What is Smart Versioning? The collection of features inside the MediaMind Platform that allow users to: Ø Create target audiences, based on a geography or behavioral
More informationAudra King Digital Marketing Consultant
Audra King Digital Marketing Consultant Google Adwords Stats Insurance Is the most expensive AdWords keyword. It costs, on average, $54.91 Per click If there is no right-hand column, 45.5% of people can
More informationUsing Google Analytics
Using Google Analytics Overview Google Analytics is a free tracking application used to monitor visitors to your website in order to provide site designers with a fuller knowledge of their audience. At
More informationAn Explanation Of Google Adwords And Facebook Advertising Terminology By Internet Marketing Solution www.internetmarketingsolution.com.
An Explanation Of Google Adwords And Facebook Advertising Terminology By Internet Marketing Solution www.internetmarketingsolution.com.au Written By Christian Thurston All Rights Reserved. 1 Brief Overview:
More informationCampaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us
Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us & Contact Generate organic search engine traffic to
More informationMastering Your AdWords. TECO -> A Framework for AdWords Success
Mastering Your AdWords TECO -> A Framework for AdWords Success 1 4 AdWords Metrics Categories The Questions to ask in each one of those categories to get more out of your AdWords The Metrics which belong
More informationIntroducing Bing Shopping Campaigns beta
Introducing Bing Shopping Campaigns beta Bing Shopping Campaigns beta // available by invite only Launches in the US this summer. Most consumers shop and buy online 90% 83% of US consumers browsed, researched
More informationMust-Read Tips for Creating a Successful Retargeting Campaign
10 Must-Read Tips for Creating a Successful Retargeting Campaign Retargeting, a.k.a. remarketing, is today s hot paid advertising choice for marketers and it is only getting more popular as time goes on.
More informationPay Per Click (PPC) Drive Calls To Your Business
Pay Per Click (PPC) Drive Calls To Your Business Targeting Prospects Target Local Searchers By Keyword -Included Devices: Mobile & Tablet, Desktop & Laptop Target Searchers Google Adwords -Google s Display
More informationIPM, Inc. All Rights Reserved 01.05.1115. 1. Following are the results from our Simple Search in Keyword Analyzer.
Keyword Analyzer Part III 1. Following are the results from our Simple Search in Keyword Analyzer. 2. If you wanted to copy the 3 different variations of a keyword phrase simply right click on it and select
More information[Checklist] Audit Your Pay-Per-Click (PPC) Advertising
[Checklist] Audit Your Pay-Per-Click (PPC) Advertising NOTE: Many tools and features referenced apply to Google AdWords only, as it provides the majority of analysis and optimization tools. Also, Google
More informationSeven Stages of Pay Per Click Management
Seven Stages of Pay Per Click Management Optimising the performance of your PPC Campaign PPC Management Pay per click management is increasing complex. And pay per click market categories are increasingly
More informationInstagram Ads guide 30 Days of Instagram Ads - Live Blogging Case Study
Instagram ads are finally available to everyone. But Have you tried to set up a campaign? Instagram provides little to no insight on how to get started. In addition, there s no case study data out there
More informationPresented by Sam shetty Nov 2012. Online marketing
Presented by Sam shetty Nov 2012 Online marketing Agenda The Digital landscape Online marketing, Which one is right for me? Planning your SEO implementation SEO process PPC Social media Mobile websites
More informationYouTube In-Stream Ads 101
Legal No part of this publication may be, including but not limited to, reproduced, in any form or medium, stored in a data retrieval system or transmitted by or through any means, without prior written
More informationHow to Use Google AdWords
Web News Apps Videos Images More Search Tools How to Use Google AdWords A Beginner s Guide to PPC Advertising How to Use Google AdWords offers.hubspot.com/google-adwords-ppc Learn how to use Google AdWords
More informationUnderstand how PPC can help you achieve your marketing objectives at every stage of the sales funnel.
1 Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 2 WHO IS THIS GUIDE FOR? This guide is written for marketers who want to get more from their digital
More informationAds Analytics. User Guide
Ads Analytics User Guide For many marketers, measuring ad performance is either too complicated or time-consuming. Too much time is wasted wading through meaningless metrics, struggling to get an aggregated
More informationUsing Google Analytics to Become a Better Marketer
Using Google Analytics to Become a Better Marketer Agenda The Five Stages of Travel (The Buying Process) Importance of Google Analytics Audience Reports Acquisition Reports Behavior Reports Analytics in
More informationHOW TO AMPLIFY YOUR PAY-PER- CLICK ROI
HOW TO AMPLIFY YOUR PAY-PER- CLICK ROI INTERMEDIATE We will be starting at 2:00 pm ET. Use the Question Pane in GoToWebinar to Ask Questions! 1 Use the hashtag #InboundLearning on Twitter 2 Question of
More informationNonprofit Technology Collaboration. Web Analytics
Web Analytics Contents What is Web Analytics?... 2 Why is Web Analytics Important?... 2 Google Analytics... 3 Using Major Metrics in Google Analytics... 6 Traffic Sources... 6 Visitor Loyalty... 9 Top
More informationHow to get 2 Cents Clicks by Colin Klinkert
How to get 2 Cents Clicks by Colin Klinkert Hi, Colin Klinkert here at CKTV, that you can find at http://www.colinklinkert.com. This video is a very exciting one where we re going to talk about how you
More information1 Which of the following questions can be answered using the goal flow report?
1 Which of the following questions can be answered using the goal flow report? [A] Are there a lot of unexpected exits from a step in the middle of my conversion funnel? [B] Do visitors usually start my
More informationPay Per Click Judo. Getting it Done Better and Faster by Doing What Works
Pay Per Click Judo Getting it Done Better and Faster by Doing What Works The Ancient Mysteries of PPC What do all those numbers in AdWords MEAN? How can I use them to create visitors of value? Leads, Sales
More informationGoogle Analytics Guide
Google Analytics Guide 1 We re excited that you re implementing Google Analytics to help you make the most of your website and convert more visitors. This deck will go through how to create and configure
More informationDriving Leads with Pay Per Click Advertising
Driving Leads with Pay Per Click Advertising Pay Per Click advertising, or PPC, is a popular way to use the power of search engines to drive traffic to your website and to do so in a way that allows you
More informationWebsite Custom Audiences Guide
Website Custom Audiences Guide bn.1 Table of Contents 1. Overview Website Custom Audiences vs. FBX 2. Running a WCA Campaign Who Should Use WCA? Finding the Right Audience Basic WCA Targeting Leveraging
More informationWeb Analytics. FAQs MONITOR, ANALYZE, TRACK. Page 1
Web Analytics FAQs MONITOR, ANALYZE, TRACK Page 1 Web Analytics FAQs Monitor, Analyze, Track This document contains a list of frequently asked questions on the following areas of the Web Analytics system:
More informationSponsored Jobs Overview
Sponsored Jobs Overview Sponsored Jobs help boost visibility of your top priority roles, to help you fill your most important roles faster. When you sponsor a job, it appears at the top of LinkedIn s personalized
More informationGoogle Analytics. Google Analytics Glossary of terms
Google Analytics Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures set goals. Google Analytics isn't a magical
More informationHow To Run A Successful Linkedin Ad Campaign
Ads Playbook Table of contents What Is LinkedIn? 03 STEP 05 Creative Assets 25 Why Should I Advertise on LinkedIn? 04 STEP 06 Ad Approval 30 STEP 01 Campaign Goals 05 STEP 07 Tracking Results 32 STEP 02
More informationChanges to AdWords Reporting A Comprehensive Guide
Overview AdWords Changes to AdWords Reporting A Comprehensive Guide Table of Contents I. Basic Reporting Options II. Individual Reports III. Report Metrics IV. Conclusion Introduction Reporting in AdWords
More informationMulti-dimensional Bid Management
Conversion Optimizer: Conversion Optimizer: Multi-dimensional Bid Management Conversion Optimizer Interesting Facts Multi-dimensional Bid Management tool which can improve your campaign s performance Works
More informationGoogle VinVelocity VinVelocity is paid search done better.
Certified Partner Savvy dealers know building a strong online presence includes much more than just getting found at the top of organic search engines like Google. For today s digital car shopper, paid
More informationBest Practices for E-Retailers: Driving ROI with Google Product Extension and Listing Ads
Best Practices for E-Retailers: Driving ROI with Google Product Extension and Listing Ads May 2012 Best Practices for E-Retailers: Driving ROI with Google Product Extension and Listing Ads Introduction
More informationManaging Your Google AdWords Account A Step-By-Step Guide Courtesy of WWW.eMBgroup.co.uk
Managing Your Google AdWords Account A Step-By-Step Guide Courtesy of WWW.eMBgroup.co.uk Welcome to Google AdWords coutesy of embgroup This guide provides an overview of the AdWords Control Centre, the
More informationKIA MARKETING DIGITAL ADVERTISING (PPC)
KIA MARKETING TM DIGITAL ADVERTISING (PPC) Having a great site is essential. But if you really want to get noticed by customers and search engines alike, you re going to want to pair your site with top-notch
More informationIntroduction to Search Engine Marketing
Introduction to Search Engine Marketing What will you learn in this Presentation? Introduction to Search Engine Marketing How do we define Search Engines? What is the Search Engine Marketing share? Why
More informationThe 20-Minute PPC Work Week. Making the Most of Your PPC Account in Minimal Time. A WordStream Guide
The 20-Minute PPC Work Week Making the Most of Your PPC Account in Minimal Time A WordStream Guide The 20-Minute PPC Work Week WordStream Customer Success Making the Most of Your PPC Account in Minimal
More informationLivelink s guide to Google Analytics Version 5
Livelink s guide to Google Analytics Version 5 Page 1 of 88 Introduction... 4 General Notes... 4 Selecting a Website & Profile:... 4 Home... 5 Dashboards... 6 Real-Time (Beta)... 8 Real-Time Overview...
More informationDIGITAL MARKETING TRAINING
DIGITAL MARKETING TRAINING Digital Marketing Basics Keywords Research and Analysis Basics of advertising What is Digital Media? Digital Media Vs. Traditional Media Benefits of Digital marketing Latest
More informationChapter 1: Learning the basics of a Google AdWords Campaign
HOWT OS ETUP GOOGL EADWORDS F ORYOURBARORREST AURANT Chapter 1: Learning the basics of a Google AdWords Campaign First, Create a Killer Keyword List Before you even jump into the AdWords interface, you
More informationLearning from Google AdWords Marketing
Learning from Google AdWords Marketing Introduction AdWords is a marketing product, in which the customer pays for visits to their website (clicks) generated by ads appearing on Google search pages or
More informationImproving PPC Search Engine Campaign Results Using Generic Domain Names
Improving PPC Search Engine Campaign Results Using Generic Domain Names Executive Summary A challenge for online marketers is getting more clicks out of their pay-per-click search engine campaigns. One
More informationDIGITAL MARKETING BASICS: PPC
DIGITAL MARKETING BASICS: PPC Search Engine Marketing (SEM) is an umbrella term referring to all activities that generate visibility in search engine result pages (SERPs) through the use of paid placement,
More informationProven Fixed Ops Marketing Tactics You're Not Using
Proven Fixed Ops Marketing Tactics You're Not Using Jeff Clark EVP Business Development DealerOn, Inc. Derwood, MD Jeff@DealerOn.com 609-346-2388 1 The views and opinions presented in this educational
More informationWSI White Paper. Prepared by: Ron Adelman Search Marketing Expert, WSI
Don t Leave Your Money on the Table WSI White Paper Prepared by: Ron Adelman Search Marketing Expert, WSI Introduction When was the last time that you looked online for a product or service? What stood
More informationMarket Assessment & Campaign SLA Calculator LOGO WE OPEN THE DOOR, SO YOU CAN CLOSE IT.
Market Assessment & Campaign SLA Calculator LOGO WE OPEN THE DOOR, SO YOU CAN CLOSE IT. Your Market Assessment Overview Your Inbound Market Assessment and Campaign SLA Calculator is broken down into several
More information10 Essential Google Analytics Reports And How They Matter to B2B Executives
10 Essential Google Analytics Reports And How They Matter to B2B Executives What Are Google Analytics Reports? Google Analytics reports are data collections within the Google Analytics web application
More informationA Business Owner s Guide to: Landing Pages
A Business Owner s Guide to: Landing Pages A Business Owner s Guide to: Landing Pages Are you looking to increase your online conversion rates? Are you tired of getting traffic but not having anything
More informationDIGITAL MARKETING BASICS: SEO
DIGITAL MARKETING BASICS: SEO Search engine optimization (SEO) refers to the process of increasing website visibility or ranking visibility in a search engine's "organic" or unpaid search results. As an
More informationPay Per Click Advertising Guide
Pay Per Click Advertising Guide Pay Per Click Advertising Every business would enjoy more customers it s finding them that s the tricky thing Pay per click advertising places your business in front of
More informationSPONSOREDUPDATES. user guide
SPONSOREDUPDATES user guide Why Sponsored Updates? 3 LinkedIn Company Pages 3 Creating your Sponsored Update Campaign 4 Managing your Sponsored Update Campaign 14 Sponsoring from your Company Page 18 Analyzing
More information