Bringing Them Back: How Data is the Key to Reaching and Retaining Adult Learners

Transcription

1 Bringing Them Back: How Data is the Key to Reaching and Retaining Adult Learners SHEEO Higher Education Policy Conference: Getting to 2025 August 7, 2013 Maria H. Coons, Ed.D.

2 Welcome!

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4 TODAY S OBJECTIVES Objectives To explain how Harper used national data to inform the strategic plan To understand the importance of using research data in developing adult learning experiences To understand the importance of local data to better serve adult learners

5 AGENDA CHALLENGES SOLUTIONS Fast Track Advanced Manufacturing

6 The Challenge National Context

7 The Challenge: 2010

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9 The Challenge 5 Million Americans More college students earn credentials/ complete Culture of going to College Student achievement data to reinforce student success rates

10 The Challenge

11 The Challenge Other Data/Research Anthony Carnevale Georgetown s Center on Education and the Workforce 2018 Need for 22 million new college degrees 3 million short (degrees) 4.7 million will need postsecondary certificates (labor market value) HR Policy Association Shortage of qualified workers Skills gap

12 The Challenge Market Segment - Data

13 The Challenge Market Segment - Data

14 The Challenge Market Segment - Data

15 The Challenge Adult Student Local Market Data Environmental Scan: Education Illinois: 29.5% Bachelor Degrees or Higher Chicago Metro Area: 32.0% Bachelor Degrees or Higher Harper s District: 42.3% Bachelor Degrees or Higher

16 The Challenge Adult Student Local Market Data Environmental Scan: Commuter Patterns 307,000 commuted into the District 59% years old 40% - some college or less

17 The Challenge Adult Student Local Market Data Environmental Scan: Other Unemployment Rate Increasing since 2006 High Gas Prices Middle Skills Positions in Higher Demand Income Levels Decreased Declining K-12 Population Competition in Post-secondary Market is Rich

18 The Challenge Adult Student Persistence Fall to Spring Incoming High School Students 74% Adult Students 52% Fall to Fall Incoming High School Students 69% Adult Students 32%

19 Solutions Adult Student

20 Solutions Adult Student Qualitative Data

21 Solutions Adult Student ENROLLMENT Relevant Programs PERSISTENCE Tied to Labor Market COMPLETION

22 Solutions Adult Student ENROLLMENT Course Sequence Course Choice PERSISTENCE Connections The Campus Experience COMPLETION

23 Solutions Adult Student ENROLLMENT Stackable Credentials PERSISTENCE Cohort-based Programs COMPLETION Celebrations

24 Solutions Fast Track (Certificate)

25 Solutions Fast Track (Degree)

26 Solutions Fast Track (Degree)

27 Solutions Manufacturing

28 Solutions Manufacturing

29 Results Fast Track Persistence Semester to Semester 92% Year to Year 86% Completion 78%

30 Results Manufacturing 57 students enrolled 14 full-time and 43 attended part-time 14 students (100% of the full-time students passed the MSSC CPT certification 13 students were accepted as interns with partner manufacturers 9 were offered continued employment (69% placement rate)

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32 Contact Information Harper College Dr. Maria Coons Vice President Workforce & Strategic Alliances Senior Executive to the President

33 Questions

34 Thank You!

35 Using Data to Reach & Retain Adult Learners

36 Locating Ready Adults Regental Data System Analysis Degree-Seeking Students with 90 or More Credit Hours Enrollment Matched with Each Subsequent Term Fall 2003 Summer 2008 Terms 531 Ready Adults Lost in System Each Year National Student Clearinghouse Analysis 768 Enrolled Elsewhere (29% Graduated) 167 Attend SD Institutions (18% Graduated) Eligible Pool of Ready Adult Students Average of 378 Each Year Completed an Average of 124 Credit Hours Retained in South Dakota Without Degree FY04 FY05 FY06 FY07 FY08

37 Factors Affecting Ready Adult Departure Good Academic Standing 90% - Traditional Student Population 99% - Ready Adult Population Proficiency Examination (CAAP) Pass Rate 91% - Traditional Student Population 99% - Ready Adult Population Institutional Exit Surveys 7% - Irreversible Circumstances (Deceased, Criminal Hearings, Military Service) 7% - Institutional Fit (Size, Program Availability, Proximity) 27% - No Response/Other 59% - Policy Related Barriers (Work, Schedule Conflict, Family Leave, Illness/Injury)

38 Final Semester Life Happens Academic Performance Cumulative GPA 2.87 Final Term GPA ,000 1,800 1,600 1,400 1,200 1, Ready Adults Final Term GPA 1,891 1,

39 Tangible Outcomes from Project General Studies Program Parachute Program for Specialized Majors Nursing, Education, Engineering, Pharmacy, etc. 120 Credit Hour Degree Programs Hybrid Courses Established Coding Policy Better Link Online Coursework to Centers/Campus Admission Process Audit Desire to Shorten Window at Some Campuses Provisional Admission Instant Enrollment

40 National Representation

41 Concierge Model Acxiom Data Matching Project Ready Adult Follow-Up Initiative

42 Statewide Communication Strategy

43 Using Data to Reach & Retain Adult Learners