How to Get Relevant High PR Links (The Right Way) By: Nathan Gotch Gotch SEO

Transcription

1 How to Get Relevant High PR Links (The Right Way) By: Nathan Gotch Gotch SEO

2 Hey guys Nathan here, I felt absolutely obligated to share how I acquire relevant high PageRank (PR) links for every site I work on. These links are absolutely killing it right now, and can significantly decrease the amount of time and effort you re putting into building backlinks. In the scary post-penguin 2.0 world, I m ranking websites with 3-5 relevant high PR links and THAT S IT. Of course, every niche will be different, but with good keyword research, and by using these high-powered links, you can see similar results. I'm not into the pitchy/hype kind of thing, so let's jump right into it. Important Guidelines for High PR Links Focus on getting RELEVANT high PR links I cannot stress this enough. Getting PR links in general isn t a bad practice, but when they are relevant to your niche, it makes a massive difference. Once you dive into this guide, you ll find out how I make EVERY link relevant without being spammy. Avoid pages with massive outbound links if a page has 100 or more outbound links, it would be in your best interest to avoid it all together. It s just not worth your time to acquire such a link knowing that you will get a super small sliver of the link juice. Make sure the page is indexed whatever high PR page you re planning on placing your link on, make sure it is indexed by Google. Simply copy and paste the URL into the Google search. This is critical because the link will only be counted if the page is indexed. Avoid pages with spammy outbound links if you re looking a potential link target and they have outbound links such as Viagra, online poker, payday loans, porn or male enhancement, then do not place your link. These types of links are a huge red flag to Google because it indicates that the target site is likely selling link space. Use your best judgment here. Watch out for redirects one nasty technique is when a website redirects another site to theirs in an attempt to artificially boost PageRank. Just run every page through a Fake PageRank checker and you will be fine. If possible, try to get a contextual link there is some evidence that Google is devaluing sidebar and footer links, so if at all possible, try to get a contextual link on the target page. If

3 sidebar and footer are the only options, ask if you can add a snippet as opposed to just a link. For example: Optimized by Gotch SEO An SEO Freelancer. Something simple works and is far more effective than just a link just chillen on the page with no content surrounding it. What Defines a Quality Backlink It s always important to define what a quality link looks like. A quality link will have be placed on a page with little outbound links, will be relevant, the page will be indexed, the page or website will be filled with quality/valuable content, and the website is updated at least sometimes. Anchor Text Like a Pro Understanding how to use anchor text is absolute critical to your link building efforts, so please bare with me. Here is the exact formula I use for diversifying my anchor text profile: 30% Brand Name Google wants branded websites and is giving pretty huge weight to branding anchors for this reason. Use them often. Brand name is your websites name like Gotch SEO. 30% URL Variations using variations of your URL are a super natural linking practice. URL variations look like website.com, or 10% Latent Semantic Indexing (LSI) Keywords An LSI keyword in lemans terms, is simply a related keyword. The best way to find these types of keywords is to use a free tool like or Uber Suggest. For example, if you were targeting the keyword like SEO, some LSI keywords would be Internet marketing or link building. 10% Long Anchors creating long anchors is super natural and really effective. The trick is to squeeze your keyword within the long anchor. For example, you can link back to your site with check out this (insert keyword) right now. 5% Exact Match Anchor I try to build all of my exact match anchors on the most relevant, high PR domains I can find. Since you re using a very limited number of exact match anchors, you need to make it count. Save these anchors for your very best links. 15% Generic creating generic anchors for your links is essential for a natural-looking anchor profile.

4 Okay, so if you re only using your target keyword 5-10% of the time, then how the heck can Google determine what your page is about? The trick is to surround your anchors with your keywords without being spammy. Every single chance I get I find a way to include my primary keyword somewhere near my anchor. I truly believe this is the most important part of your linking strategy. How to do it Whenever you get a chance to write a summary about your site is a golden opportunity to drop your keyword. Simply write about your website and include your keyword without being spammy. Link back with either your brand name or a URL variation. It s like stealing candy from a baby. 15 Ways to Build RELEVANT High PR Backlinks 1. Expiring Domains Some consider this tactic as grey hat, so you have to decide whether it s for you or not. But regardless of your standpoint, it straight works. Buying high-quality expired domains is one of the best high PR link building tactics there is. First, you can create the website from scratch and make it super relevant to your website. Second, you can dictate the anchor text and where it is located. Lastly, it can actually save you money, if you re one who buys links. And what s also great is you can leverage these properties to build links to other websites you re working on. I highly recommend PR Powershot to find expiring domains with high PageRank. Because it's pretty saturated, you will have to be pretty strategic. If you're currently buying links and paying a monthly fee, then you are making a huge mistake. I have purchased expiring PR4 domains for about $25 total. If you're paying $20 a month for a link, you will be saving nearly $215 a year. PR Powershot was literally been a lifesaver and saved me a ton of time, and most importantly, a ton of money. Steps to Finding Quality Expired Domains 1. Follow all the guidelines I listed above 2. Find PR domains with great link profiles quantity of links isn t always the most important metric. Use Ahrefs or Majestic SEO to analyze the link profile and look at the QUALITY of the links.

5 3. The URL doesn t matter (to a certain extent) if the URL has your keyword in it, then and it follows the guidelines, then that s a win-win. HOWEVER, you can purchase domains with random URLs and still see the same results because you re changing the make-up of the site to be tailored for your particular niche (explained in more depth below). The only time I don t suggest this is if the URL contains some nasty words or is just pure spam like buydiscountguccipurses.com. How to Build These Properties Okay so you bought your expired domain and now what the heck do you do? Well, the preliminary steps you take are to avoid getting slapped by Google. You want these domains to look as natural as possible. Step 1: Hosting If you buy more than one expired domain to link to your site, you have to put them on separate IP addresses AND separate hosting to be as safe as possible. I highly recommend you just purchase some $1 hosting for the sites. SEO hosting like Host the Name is an alternative, which allow you to change IP addresses. The only problem with SEO hosting, is that all of the IPS are on the same hosting block. I still use it for some of my websites, and never had any issues. BUT, for maximum safety, I highly recommend going with $1 hosting. Step 2: Set It Up The entire point of this step is to make the domain super relevant to your money site. So if your money site is about car insurance, you want to make this domain about car insurance or something super related. To continue on with the car insurance example, I would change the title on the PR domain to something like Car Insurance Central or The Car Insurance Pros. You get the point. Change the META description and keywords to indicate that your site is now about car insurance. Step 3: Spice Up the Sidebar You want this to look like a natural site, so it is critical that you make the sidebar pretty active. Add popular post widgets, archives, recent posts, and even add some relevant videos. Step 4: Authority Link List Simply add a link list to your sidebar that links to relevant authority sites within your niche. So for car insurance, I would probably link out to Wikipedia, Geico, and Esurance. I wouldn t do more than three, but I recommend you do this. It adds authority to your domain and makes it

6 look even more natural. You can also do this contextually in the articles. Step 5: Pages Create About, Contact, Privacy Policy, and Terms of Service pages to improve the site s credibility and trust. Step 6: Content In all honesty, I keep the content very brief, but I make it super relevant. I like creating posts with videos and then explaining the video. This is my filler content. You ll have to decide to what extent you want to create this content. Step 7: Where to Post Your Link What makes buying expiring domains so special is you can decide where you want to place your link. As I mentioned before, contextual links are the best. So, what I do is create a brand new blog post and try to make it as natural as possible. For example it might be called Car Insurance Company Highlight: (Your Website) or Shout Out to the Best Car Insurance Company Online. I then write a super focused post about my site and around the primary keyword with no less than 300 words. I will then link back to my site with an exact match anchor either in the first sentence, in an image, or somewhere random. Being random is good. I will also usually link to an internal page as well. And sometimes, I will place a third link that will have my brand name or URL as an anchor. Remember, you bought this domain, so get as much use out of it as possible. Include an image and video in these posts as well. Step 8: Make Sure it Stays on the Homepage The homepage is where the PageRank usually resides, so you should try to keep it on there for at days. Step 9: Create Additional Posts Make sure you create additional blog post or filler content after your link post to keep it as natural as possible. Step 10 (optional): Leverage Your Other Properties Don t be afraid to link to other sites you own. Just try to keep the number of outbound links on a single page less than 100. Me personally, I would never place more than 10 outbound links

7 per page, but this is up to you. 2. Competitor Link Profile Search I love this tactic because I don t see many people using it, yet it s so simple. Simply visit relevant websites with high PR within your niche and check their backlink profile. Go to the top websites linking to them, and see if you can acquire a link. Your options are unlimited with this tactic, so be creative and do a lot of research. Use Majestic SEO or Ahrefs to discover their links. 3. Broken Link Building Find pages with broken links is one of the most popular White Hat link building techniques. Use these search combinations to find relevant link lists: "keyword+resources" keyword+links" "keyword inurl:links" "keyword+inurl:resources" "your niche" + "resource page" "your niche" + "resources" "your niche" + "recommended sites" "your niche" + "links" Once you find these high PR, relevant link lists you want to see if there are any broken links. If there isn't, you can still contact the site owners and state your case why you think your website should be listed. To see if the webpage has broke links just enter the URL into brokenlinkcheck.com. 4. Donations It may seem a little devious that you re donating to a charity to get a link, but it works. Charity pages usually have crazy PageRank, but most importantly, these sites strongly trusted by Google. So getting a link from one can work wonders for your site and improving your trust flow. To find potential charities to donate to use these search combinations: "donate to us" "contributors page"

8 "sponsors page" allintitle: "contributors" allintitle: "sponsors" inurl:.org donors + keyword inurl:.org supporters + keyword inurl.org contributors + keyword 5. Outreach Simply reaching out to relevant websites that have good PageRank is a great way to get super powerful links. There are a few ways to go about this. First, you can develop a relationship with the blogger by participating on their blog and becoming a regular reader. Then after awhile, you can send them asking for a link. To be honest, this typically only works if the blog has a blog roll in their sidebar because it shows they re willing to link out. The second tactic is a little more devious, but works pretty well. You re going to identify as a female. Yes, that s right. A female. There is a lot of evidence that women get far more responses than men. You can send an straight up or you can build a relationship with the blogger (as a female) to eventually get the link. This is a lot of effort so make sure whatever link you re looking to get is worth it. 6. Audio Sharing Utilizing audio sharing sites to get a backlink is kind of a new tactic, but it s a good one. Some of these sites allow DoFollow links, so you will get the full benefit. We will see how long this lasts because once a site gets abused, it slap on the NoFollow tag. Either way, utilize these sites to get really juicy links until then: reverbnation.com bandcamp.com sutros.com yourlisten.com vocaroo.com 7. Podcast Sharing In additional to generic audio sites, you can also distribute your podcast to sharing sites.

9 Many of these also allow DoFollow links for now. Here are some you can use: (PR6) (PR5) (PR5) (PR6) (PR6) (PR4) (PR3) (PR4) 8..edu or.gov Links These links are beastly when you can find properties that aren't spammed to death. Look for link lists that are relevant to your niche. Simply the owner and explain to them why you think your website would be a great addition. Use these search combinations: inurl:.edu helpful sites + keyword inurl:.edu keyword + resources inurl:.edu useful sites + keyword site:.edu keyword+ inurl:resources site:.edu keyword + inurl:links site:.edu "your niche" site:.edu "your niche" + "resources" site:.edu "your niche" + "links" site:.edu "your niche" + "other sites" 9. Testimonials Bought a product or service lately? Awesome, contact the site owner and see if he would like a testimonial. Vendors usually have high PageRank websites, and they will allow you to place a link back to your website. The best part is that these testimonials are usually on the homepage (where the majority of the link juice will be). 10. Website Feedback Sites

10 I really hope this strategy doesn t get saturated, but I really love because you get the best of both worlds. First, you get a really nice DoFollow link and you can actually get some really cool feedback from people participating on these sites. The secret to benefiting from these sites is to surround the link with your relevant keywords, since you can t create anchor text. Some of my favorite sites include: Conceptfeedback.com Abtests.com Bounceapp.com Suggestionbox.com 11. Infographic Submission Everyone loves infographics right now and for good reason. When you create a super valuable one, you can naturally acquire links and get a ton of exposure for your website through social media. Besides hosting the graphic on your site, you can also submit it to infographic sharing sites. Here are some infographic sharing sites with nice PageRank: Visual.ly Dailyinfographic.com Amazinginfrographics.com Omginfographics.com 12. Business Directories Listing your website on business directories is not only an easy way to get a powerful link, but it is also a great way to build trust for your website. The sites below are super trusted and quality. Definitely take a few minutes to list your site on these directories. Note: do not build these links with exact match anchors. Just use your brand name or URL variation as an anchor. Here are some good ones to submit to: (PR7) (PR5)

11 (PR6) (PR5) (PR6) (PR8) (PR6) (PR7) (PR7) (PR5) 13. Image Credit Links This is such a sneaky tactic, but a really good way to get some quick links. Whenever you guest post there is a good chance that you will insert an image within the article. All you have to do is give credit to whatever website you re working on. You can either give credit below the image like Image brought to you by Nathan Gotch or you can link to the site within the image. Make sure you use an effective ALT tag because this is what Google will use for your anchor text. 14. On Your Client s Website If you re doing SEO, graphic design, web design, or web development for a client, then you should definitely see if you can drop a link in the footer or sidebar. If you re doing a good, they will have no problem letting you do this. Just make sure you drop it on the homepage of their site to reap of the benefits of all the links you re building to their site. Since these website are generally going to be irrelevant to yours, you have to be smart about the anchor text. I notice that 99% of SEO companies linking on their clients sites are doing this completely wrong and still living the SEO world of two years ago. If you want to reap the full benefits of leaving your link on your clients site, you should link back with your brand name. Here s how I usually drop my link Website optimized by Gotch SEO, an SEO freelancer I would link back with my brand name, Gotch SEO, but I always include the keyword I want to rank for right next to it. This is the most optimal way because it isn t spammy, and I know that the site is irrelevant so linking back with an exact match anchor wouldn t be strategic whatsoever.

12 Remember, you want to save those anchors for your very best, most relevant links. It makes me want to barf when I see SEO companies drop random, non-contextual links like this: Florida SEO on their client s site. Don t do this. Google gives more weight to contextual links, so take the extra 3 seconds to create an appealing description. 15. Fiverr Uh Oh Believe it or not, with a lot of research and due diligence, you can find some really awesome relevant links on Fiverr. Make sure you research very, very, very well. Ask the publisher for details and most importantly find out if the target website is indexed because if it isn't, then it's useless. Use this with caution. Extra Tip: Take Action! I hope this ebook was helpful and thanks for reading guys. All you need to do now is actually take action. Test, test, and test some more. I'm good at SEO because I tested, and figured out what works best for me. And from there, I developed my own formula for ranking sites. It s time for you to develop a go-to formula or hire someone like myself who already has this game on lock. Either way, share this ebook with your friends or colleagues and contact me if you re looking for additional SEO help. And since you're already on my list, you also get access to my other popular ebook: 10 Critical SEO Strategies for Surviving ANY Google Update. Click here to read it for free of charge with absolutely no opt-in. Thanks again! LinkedIn: Connect