Beyond the Cloud. Herbert Smals Enterprise Marketing

Transcription

1 Beyond the Cloud Herbert Smals Enterprise Marketing

2 We are in the Virtual Era It happens about every 15 years or so. New demands and innovative technologies combine to drive a fundamental shift in computing. MAINFRAME 1950s IBM NCR Control Data Sperry Honeywell Burroughs MINI- COMPUTING 1960s DEC Data General HP Honeywell Prime Computervision Wang PC/CLIENT SERVER ERA 1980s Dell Cisco IBM HP Apple Compaq AST Gateway INTERNET ERA 1990s Dell HP Apple IBM Google Acer VIRTUAL ERA 2010s From mainframe computing to the internet age, the possibilities made real by new technologies build to a critical point that forces us to rethink the way we work and redefine technology in the enterprise.

3 The Virtual Era delivers Efficient enterprises Efficiency = High Flexibility, Low Capital Expenditures and Optimized IT Management Time High Flexibility with Control Low Mainframe era Client/server era Virtual era Operational costs Capital costs IT Element Servers Storage Networking Mgt. Software Services Technology Trends underpinning Virtual Era compute density, power efficiency, lifecycle costs size of building blocks, tiers, data management fabrics, ease of end-point management consoles, automation, operation insight and efficiency long-term dependencies, modularity Converged Infrastructure & Operations

4 Today s Enterprise IT environments are not able to adapt to rapid changes in demand Virtualization Automation Consolidation Adopted business initiatives Data Create Secure and protect Replicate and distribute Archive Rapidly changing and growing data Apps Files Databases Compliance data Rich content Pace of change complicates application management Mgmt Plan Purchase Deploy Operate Reconfigure Maintaining infrastructure inhibits innovation Infra Mobile Client Storage Servers Networking Sophisticated infrastructure is harder to manage

5 The Future Efficiency and agility through intelligent, automated infrastructure? IP network Primary internal tiering Nearline archive, preservation, compliance tier Backup Off-premise public or private cloud

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7 Explosive Growth Can you scale your infrastructure efficiently? More growth in storage capacity in the next 2 years than the prior 5 years

8 The Explosion of Data DATA VOLUME Machine Generated Data Zettabyte Exabyte Petabyte Terabyte Social Interactions Human Files Mainframe/Mini Era Transactional Data PC/Client Era Internet Era Virtual 2013 Era 2020

9 Right cost Economies of Scale can work 800 TB 700 TB 600 TB 500 TB 400 TB 300 TB 200 TB 100 TB TB Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Usable TB Capex CML example 0

10 Simplified system management = easy and automated Leverage key technology innovations to simplify systems management Today Future Too many tools Virtualization Fewer tools Too many tasks Too many dependencies Complexity and cost Converged operations Intelligent automation Fewer tasks Modular and simplified Simple, easy, and cost effective

11 What challenges are IT organizations addressing with preintegrated systems? What benefits do you believe an integrated computing platform offers your organization? (percent of respondents, n = 471, multiple responses accepted) Ease of management Faster deployment time Improve TCO Less time & resources require for HW & SW integration Reduction in interoperability issues Improved application performance Improved service and support More straightforward way to purchase from one vendor versus several Less training required 17% 19% 28% 28% 28% 33% 35% 37% 44% 0% 10% 20% 30% 40% 50% Source: Enterprise Strategy Group

12 Delivering new IT services can take months Faster deployment times is the second most important benefit of pre-integrated solutions From the time of request, what is the expected time to deliver new (or expanded) IT service to the business unit today? (percentage of respondents, N = 300) < 5 days 7-14 days days days days % of respondents Source: IDC Server Term Survey, July 2011

13 What happened to the Remember? WALKMAN? DISCMAN?

14 What happened to the Remember? DIGITAL CAMERA?

15 What happened to the FEATURE PHONE? Remember? Remember? Remember?

16 When was the last time you bought a stand-alone Remember? READER?

17 When was the last time you bought a stand-alone PDA? Remember? Remember?

18 Convergence Killed Them All Phone Music PDA The Smartphone Heading Converged Phone Phone GPS Camera

19 Unified Sys Mgmt and Automation What is converged infrastructure? Converged infrastructure systems combine compute, storage, networking, and infrastructure management into an integrated system to provide general purpose, virtualized resource pools for applications, VDI and private clouds Servers Storage Network VI/OS Compute Virtual Infrastructure & OS Procure & Integrate Domain Centric SI led: multiple components / vendors Time consuming (Months) Expensive People intensive Legacy Systems Mgmt Network Storage Platform Centric (generic workloads) Or Application Centric (complex workloads) Single source of procurement Turnkey: up in less than 2 weeks Lower total cost of ownership Single point of support

20 Current environment Complex, Inefficient, Rigid PowerEdge VRTX Simple, Efficient, Versatile

21 PowerEdge VRTX For Home, Small, Remote and Branch office Do-It-Your-Self Converged Infrastructure Servers, Storage and Networking converged in one single system Unique in the market Solves customer self build cabinet challenges Fully integrated, pre-tested and certified Easy to deploy and manage Office acoustics and power use

22 Enabling a Simpler IT Operational Model Converged infrastructure collapses and automates critical administrative tasks to speed up routine tasks and free up experts for higher order needs Challenge Solution Compute Capacity Storage Capacity Server Virtual Infrastructure Network Access Server Converged Infrastructure Network Tasks Policies & Visibility Storage Network Storage Virtualization

23 Dell is building a converging Portfolio Thin Clients Tablets Workstation Notebooks Desktops The portfolio in Scale-out Hyper scale Industry standard servers Memory virtualization FC/Converged Deduplication File iscsi Direct attach Data center Wireless Campus branch 2010 Data protection Cloud/ cluster 2011 Workload management System management appliance Element management Network security Managed security services ? Consulting Manage Implementation Support Clients Servers Storage Networking Software Security Services

24 Our vision: Delivering any application to any user, on any device - without limitations and with the lowest TCO Tablets Network and Datacenters Personal computers Cloud or on premise Peripherals Cloud Thin / zero clients

25 Meeting Specific Customer Needs with the Industry s Broadest Server Portfolio Customer s Application Cloud HPC PowerEdge C DCS Classic Hyper Scale Resiliency and Availability Virtual Farms Ha Clusters PowerEdge Core PowerEdge Blades 20 Customers Scale Hardware Standalone Broad Usage Models Up to 1000 s of Servers Specialized Customized Single Machine Application Design & Features Please note the diagram is conceptual and not to scale

26 X86 servers marketshare in units, formfactors HP and Dell coming on par at 45% each Rack server most popular

27 Dell s Server Solutions portfolio Innovations to propel your business success Improve Efficiency: Use IT to boost your productivity and get the most out of every dollar Ensure business continuity: Secure and continual access to the IT services that power your business Accomplish More:. Improve the performance of your IT for business success PowerEdge T Series PowerEdge R Series PowerEdge M Series PowerEdge C Series Datacenter Solutions Broad Usage Broad Usage Broad Usage Specialized Usage Tailored Design Tower platforms optimal for remote offices, small and medium businesses Rack-optimized design for improved density in medium and large businesses Blade platform for data centers needing greatest density, efficiency, or manageability Optimized for distributed workload environments such as scaled-out applications and cloud deployments Solutions for the world s largest scaled-out application deployments General Usage Advanced agent-free embedded management Distributed Applications Basic Management

28 Dell s Fluid Data architecture End-to-end storage architecture optimizes data everywhere to drive business results $ Efficiency Slash the cost of purchasing and managing storage up to 80% now and in the future Flexibility Instantly respond to change with scalable solutions for every stage of growth Reliability Applications and information are always available to make decisions Fluid Cache Compellent: self-optimized/powerful EqualLogic: uncomplicated/versatile PowerVault: value/performance DR4100 DL2200 PowerVault DX Archive Public, private or hybrid Application servers Primary storage Offsite storage Backup to disk and tape Object-based archive Cloud Data moves closer to compute to optimize workloads from the peak to the predictable Industry-leading efficiency, ease of use and reliability within a scalable design point Fully integrated recovery and replication at a fraction of the cost Advanced backup with data reduction and future scalability built-in Long-term, massively scalable storage that reduces retention and operation costs The right data in the right place at the right time for the right cost Burst priority workloads to the cloud for backup, recovery, or archive

29 Dell storage portfolio Access and Protect Connect Store Protect and Archive Connect Compellent Storage Center SAN & NAS Dell DX Object Store PowerConnect J-series switches EqualLogic PS SAN Family PowerConnect B-series switches PowerVault MD Shared Storage Family PowerVault DL Backup Appliances PowerConnect Ethernet Switches PowerVault NX & FS Network Attached Storage Family PowerVault Tape Drives PowerVault Tape Automation PowerConnect W-series Switches

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