Hector Del Castillo, PMP, CPM, CPMM linkd.in/hectordelcastillo

Transcription

1 Hector Del Castillo, PMP, CPM, CPMM linkd.in/hectordelcastillo PMIWDC Career Day Falls Church, VA October 2011

2 What We Will Discuss What can you do to minimize the time it takes you to identify a new job opportunity? Why is social media a great way to grow and nurture your professional network? What is the best method to organize your job search using social media? Which social media applications are best to boost your job search?

3 How do you organize your job search? A. Keep records in my computer. B. Use job board tools. C. Use online tool. D. Use spreadsheet to keep records. E. Don t keep records.

4 1. Organize Your Search

5 Use Leading Social Media Tools

6 Use Leading Tools Strategically Organize your professional contacts Track status of opportunities Follow companies Track hiring managers Implement marketing campaigns Obtain status reports

7 2. Expand Your Network

8 Join Professional Groups

9 Join Industry Chats

10 3. Stand Out From The Crowd

11 Brand Yourself

12 Identify Key Differentiators Diplomas Certifications Certificates Conferences Books Webcasts Blogs Presentations Articles ebooks

13 Create Your Sales Pitch

14 Communicate Your Expertise

15 4. Market Early, Market Often

16 Get The Word Out

17 Create a Buzz

18 Create Traffic To Your Profile

19 Hyperlink Marketing Collateral Hector Del Castillo, PMP, CPM, CPMM Transforming products to profit for technology-based companies linkd.in/hectordelcastillo Summary Innovative thought leader with over 10 years experience transforming products to profit for technology-based companies. He has directed the product and marketing strategy for over 27 products and solutions, resulting in over $25M of achieved global sales revenue. He provides services as a consultant, contractor, coach, or trainer to organizations that need to create and effectively market value-added products that customers demand.

20 Think Like a Publisher

21 5. Deliver Value, Success Will Follow

22 Cultivate Communities

23 Coach and Mentor Others

24 Find Opportunities To Lead

25 Share Your Knowledge

26 6. Invest in Your Future

27 Find Coaches and Mentors

28 Execute Your Growth Plan

29 Sample Professional Growth Plan Steps Specific Education, Training or Growth Activity Planned Date 1 Bachelor s degree Master s degree Obtain project lead position PMI PMP Certification Product Management Training Product Marketing Training Obtain product management role AIPMM CPM/CPMM Certifications PMI Program Management Certification CISSP Certification Executive MBA Program 2012

30 Develop Marketable Skills

31 Get Certified

32 7. Expand Your Knowledge

33 Always Be Learning

34 Find Training Opportunities

35 Sharpen Soft Skills

36 Key Takeaways Organize your search Expand your network Stand out from the crowd Market early, market often Deliver value, success will follow Invest in your future Expand your skills and knowledge

37 Join My Professional Network! Hector Del Castillo, PMP, CPM, CPMM linkd.in/hectordelcastillo

38 Hector Del Castillo, CPM, CPMM AIPMM May 21, 2011

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49 provides education, training and internationally recognized certifications for product managers, marketing managers, brand managers and other product professionals.

50 validates the expertise of product professionalsregarding product management and marketing best practices.

51 Join AIPMM! Network with experts and thought leaders in your profession Learn best practices and methodologies. Expand your knowledge and soft skills. Opportunities to lead activities. Get certified; validate your expertise! Execute your professional career plan.

52 AIPMM Certifications 3 internationally recognized certifications for Product Managers, Product Marketing Managers and other product professionals to validate your expertise: Certified Product Manager (CPM) Certified Product Manager (CPMM) Agile Certified Product Manager (ACPM)

53 Why Get Certified Bestows internationally recognized credential Enhances opportunities for career advancement Improves your earning potential Validates your expertise regarding best practices Grants mark of distinction that sets you apart Connects you with experts and thought leaders Demonstrates commitment to your profession

54 Why Certify Your Staff Increases your company s value by enhancing your products value proposition Enhances your staff s effectiveness to align work within your company Validates your staff s competence regarding best practices and methodologies Connects your staff with experts and thought leaders across industries Grants mark of distinction that sets your staff apart

55 Upcoming Training Opportunities AIPMM Training Series 100 Product Management Certification Review Workshop & Exam Date: Thursday & Friday, Dec 1 st & 2 nd, 2011 Time: 8:30 AM 5:00 PM EDT Place: Austin, TX Price: $1,695 Training & Exam / $395 Exam Only Two-day program provides an intense learning experience for seasoned product professionals. This is highly recommended for those taking the Certification Exam. Educational Workshop, Day 1 8:30am to 5:00pm Educational Workshop, Day 2 8:30am to 12:00pm Certification Exam*, Day 2 1:00pm to 5:00pm * Must be an AIPMM member to apply

56 Useful Links Association of International Product Marketing & Management Website: Articles: Blogs: Webinars: Certification: Product Management Framework Brochure:

57 Join My Professional Network! Hector Del Castillo, PMP, CPM, CPMM linkd.in/hectordelcastillo