In order to ensure that advertising efforts and dollars are focused correctly, we must understand our target market for each campaign.
|
|
- Lizbeth Evans
- 8 years ago
- Views:
Transcription
1 Executive Summary In July 2010 Wiregrass Georgia Technical College formed from the merger of East Central Technical College and Valdosta Technical College. The two separate colleges have long histories in the communities they have served for decades. Each college saw record growth in enrollment during the 2009 and 2010 fiscal years which added to the publicity of the merger. The merger of the colleges was not done without some hesitation and resistance from the communities involved and this marketing plan is being put into place in an effort to ease the transition and aid the marketing and public relations department as well as the new college in rebranding as Wiregrass Georgia Technical College. Taking into consideration each community affected and the historic relationships between the communities and the individual colleges; a marketing plan that builds upon each college s strengths and the benefits of merging those strengths will be put in to place for the fiscal year The following pages outline the foundations of which the marketing plan is built, addresses specific groups of potential students and ways to market to them, details the organization of public relations and marketing across all campuses and counties served, and lays out the overall image building campaign that will be put into place to promote WGTC. College Overview Situational Analysis Based upon input from the leadership team of WGTC, the following situational analysis was put together to assist in uncovering areas where marketing and public relations will play a vital role in Strengths: Weaknesses: Opportunities: Threats: Target Markets In order to ensure that advertising efforts and dollars are focused correctly, we must understand our target market for each campaign. The current demographics of the student population include (the information below is from data collected for East Central Technical College and Valdosta Technical during fall quarter 2009): 1. Enrollment by Race a. American Indian 23 (ECTC 3 and VTC 20) Page 1
2 b. Asian 36 (ECTC 6 and VTC 30) c. Black 2109 (ECTC 701 or 39.9% and VTC 1408 or 39.5%) d. Hispanic 353 (ECTC 28 and VTC 35) e. Native Hawaiin 7 (ECTC 3 and VTC 4) f. White 2917 (ECTC 1002 or 57% and VTC 1915 or 53.8%) g. Unknown 158 (ECTC 15 or.9% and VTC 143 or 4%) 2. Enrollment by Age a. Under (ECTC 457 or 26% and VTC 937 or 26.3%) b. Ages 21 to (ECTC 368 or 20.9% and VTC 935 or 26.2%) c. Ages 26 to (ECTC 266 or 15.1% and VTC 544 or 15.3%) d. Ages 31to (ECTC 190 or 10.8% and VTC 341 or 9.6%) e. Ages 36 to (ECTC 142 or 8.1% and VTC 247 or 6.9%) f. Ages Over (ECTC 335 or 19.1% and VTC 558 or 15.7%) 3. Enrollment by Gender a. Male 1937 (ECTC 657 or 34% and VTC 1277 or 35.9%) b. Female 3386 (ECTC 1101 or 62.6% and VTC 2285 or 64.1%) The target markets to be focused on for advertising efforts and dollars includes but is not limited to: 1. High school age students 2. Males and disabled individuals (these two markets currently have low numbers in enrollment) 3. Individuals aging from 18 to 40+ years with little or no post secondary education 4. College leavers and career change aged individuals 5. Key influencers such as parents, teachers, counselors, graduation coaches, school administrators, media, business leaders and political leaders 6. Multicultural individuals living in the 11 county service areas Page 2
3 Marketing Strategies and Implementation Quarterly Advertising There will be a quarterly advertising campaign created to begin no less than 8 weeks out from the start of the coming quarter. All advertising created for the quarterly campaign will center around an agreed upon image and theme for that quarter. The campaign will include the following: 1. New and updated class schedule printed and distributed on campus locations, in local businesses and on the web. 2. Posters with important dates printed and placed in high student traffic areas. 3. Updated information on all website locations: i.e. WGTC website, Facebook, MySpace, Valdosta Daily Times ad and other locations. 4. Newspaper advertisements in all county and city papers, area shoppers and other print material distributed community wide. 5. Radio spots on multiple stations. 6. Television commercials on multiple broadcast and cable stations. 7. Direct mail pieces targeting specific groups (i.e. high school students, returning students), promoting specific dates (i.e. new student orientation dates), and any new or in need programs. 8. Events including admissions day event and other open house type events that can be coordinated to promote a specific quarter. Rebranding Ad Campaign for WGTC Understanding that the newly formed Wiregrass Georgia Technical College is replacing the names and images of two unique and well known colleges creates a new need to rebrand the college. The communities served by the former ECTC and VTC colleges are aware of their previous identities. The goal of the marketing and public relations staff will be to successfully create a brand awareness campaign for Wiregrass Georgia Tech. This campaign will run the course of the FY11 year to ensure that the target audiences know, remember and think about WGTC as a top choice for furthering or beginning their education. The rebranding campaign will run simultaneously with quarterly advertising and fill in during times when there is no quarterly advertising running. 1. Use of billboards in each county served. 2. Constant radio spots and regular visits to local radio stations. 3. Consistent rotation of new commercials created to boost the image of the new college. Page 3
4 4. Larger buys in local newspapers, area shoppers and magazines to gain attention. 5. Creative use of news stories to get the attention of news media in reporting more on WGTC successes. 6. New social networking sites and constant promotion of those sites. 7. Release and constant mention of the new WGTC website 8. Broad reach direct mail campaigns done twice during the FY11 year to promote merger. 9. Kickoff event held in July to officially mark the beginning of WGTC. 10. Annual media appreciation events held to promote and thank the local news media. 11. Use of new promotional products in recruiting visits to local high schools, career fairs, department of labor visits, and chamber events. Ad Campaigns by Specific Groups At times throughout the year, a need may arise where a specific group of people can be targeted to increase enrollment. Examples include promoting new programs to previous graduates in related fields or running a specific campaign to boost enrollment numbers in a current program. These campaigns will need to be very specific to the targeted group and may include a number of advertising methods. Below lists some of the campaigns that may begin or be carried over from the previous years. 1. High School age students a. Advertising campaigns using media seen by high school seniors will be used to promote the HOPE Grant and transferability of academic core classes. b. Different methods including social networking, high school advisory peer groups, tours, visits to local high schools, direct mail pieces and events will be used to promote early enrollment options for sophomore, junior and seniors. 2. Males and disable individuals a. These two groups make up a small percentage of our current student population. A campaign will be created using males and disabled individuals in more ads and success stories to promote their enrollment into non-traditional programs. 3. Individuals over 18 with little or no post secondary education a. Advertising will include information about the ease of returning to college and the options for financially affording to go to school while working, raising a family or overcoming some other obstacle. 4. College leavers and career changing individuals Page 4
5 a. Promotion of the ability to earn back the HOPE Scholarship, transferability of classes to other colleges and universities, cooperation between local universities and 4 year colleges for specific programs such as industrial electrical, clinical lab and dental. b. Promote programs with high career placement rates and short completion times. 5. Key influencers such as parents, teachers, counselors, graduation coaches, school administrators, media, business leaders and political leaders a. Parents: Direct mail campaigns, local talk radio visits by programs instructors, involvement in parent bootcamps at locals schools will aid in promoting WGTC as a viable option b. More marketing material including information on the HOPE Grant option, scholarships, new programs and programs in high demand will be created and distributed to key influencers. c. Constant contact with local news media outlets will serve as a method for getting out true life successes on each campus and real time news that appeals to the local market d. Involvement of the marketing and public relations staff in local chambers, non-profit organizations and on industry committees will give insight in how to best present WGTC to those groups. 6. Multicultural individuals living in the 11 county service areas a. Increase the number of marketing pieces translated into various languages of use in the community b. Work with ESL instructors to provide any needed marketing materials for recruiting students into the classes in all counties. Page 5
6 Organization of the Marketing and Public Relations Offices The marketing and public relations office includes the executive director of public relations, the director of public relations and marketing on the Valdosta Campus, and the webmaster located on the Ben Hill- Irwin Campus. It is the hopes of the department that an additional person will be added before the end of the FY11 year on the northern end of the college service area to ensure equal and appropriate attention is given to all campus locations in terms of media and marketing. The department will work closely with all other departments of the college in order to provide the public with current news, create marketing campaigns to increase enrollment college wide as well as in individual programs, coordinate events and positively represent the college in the community. The webmaster will work closely with each department and individual that has input into the website to ensure that information is always up to date, that the website is user friendly and stays in compliance with various oversight organizations. The director of public relations and marketing and the executive director will share responsibilities of media relations and marketing campaign development. Quarterly ad campaigns, annual reports, new program campaigns, etc will be coordinated jointly. The director of public relations will be the main person responsible for news releases to the media and for postings to the college s social networking sites. Events will be handled on a case by case basis and will depend greatly on location of event and size of event. There will be several committees established to aid in several areas including events, review of publications, website overview committees and general marketing. Page 6
7 Budget Total Estimated Budget Needs= $420,000 Budget breakdown and explanations: Budgeted Items Total Year Investment Black Crow Media Current Investment includes: radio spots per month on Hot (WXHT) radio station with largest listening base of our target market. 2. Morning show sponsorship for Hot (WXHT) 200 name mentions per month. 3. Website direct link to 4. Morning show sponsorship on Talk The Morning Drive 5. Internet Marketing on WWRQ, WSTI, WKAA, WQPW- will request special links to new website as well as more frequent mentions in electronic newsletters 6. Quarterly Advertising for registration: a. Live remotes by Hot (WXHT) held during spring quarter and during GeekFest b. blasts to listeners of WXHT, WWRQ, WSTI, WKAA, WQPW c. 200 commercials to air on Rock 108, Star 105.3, Hot 102.7, 95.7 The Mix, 99.5 Kix Country Scott James Sponsorship- VSU Athletics and Morning show Current investment includes 10 month sponsorship of VSU baseball, football and basketball games as well as every other week on his morning talk show plus additional spots to run during June/July during break from sports programming. Below stations: Run quarterly advertising at below rates WLYX 96.7 (Hip Hop) Valdosta (VTC budget) $1600 WRDO 96.9 FM (adult contemporary) Fitz, Ocilla, Wilcox (ECTC budget) $2000 WDMG 97.9 FM (country) Douglas, Atkinson (ECTC budget) $1000 WOKA FM (country) 100,000 watt station in Douglas (ECTC budget) $2000 WBYZ 94.5 FM (country) 100,000 watt over in Baxley (ECTC budget) $2000 WPNG 101.9FM (new and old favorites) Douglas, Atkinson (ECTC budget) $1000 Newspaper Advertisement: Investment includes: a. Quarterly registration advertising in all service area papers estimated to be $40,000 for year. Page 7
8 b. Classifieds placed for employment. c. WGTC Button and Banner ad for year $4800 d. Miscellaneous advertising in all service area papers (tabloids, special sections, events) $44,000 Adel News (VTC) Atkinson County Citizen (ECTC) Berrien Press (VTC) Clinch County News (run sporadically) (VTC) Douglas Enterprise (ECTC) Echols County Echo (VTC) only a monthly Fitzgerald Herald (ECTC) Lanier County News (VTC) Moody Volunteer (VTC) Ocilla Star (ECTC) Quitman Press (VTC) Valdosta Daily Times (VTC) VSU Spectator (only run until April/May) (VTC) Glass Onion (VTC) Shoppers: Run full and half page advertisements to promote both quarterly registration information and the merger beginning in July. Adel Advertiser (VTC) Barwick News (Brooks County) (VTC) Ben Hill Irwin (ECTC) Classified Marketplace (VTC) Direct To You (Berrien/Lanier) (VTC) Douglas Shopper (ECTC) Wilcox Marketer (VTC) Television Advertisement: Divide the budgeted amount to run spots on the below stations. a. WALB/NBC- Includes spots to run on Today in GA, 6pm news, a prime rotation from 8-11pm (VTC) b. Comcast Commercial spots- Includes spots to run on A&E, BET, FX, TLC, MTV, CMT, Discovery, ESPN, VH1, and TBS (VTC) includes Valdosta, Lake Park and Moody markets c. WTLH Fox 49 (covers area from Tallahassee up to Valdosta including Brooks County and the Madison area) annual contract to run spots 5 weeks prior to quarter registrations (VTC) d. WFXL Fox 31 (covers northern part of counties we serve) $900 per month beginning in April for 20 thirty second commercials, free production of 2 thirty second commercials, and web ad. (VTC) Page 8
9 e. WCTV (VTC) f. On Media A&E, BET, FX, TLC, MTV, TBS, CMT, Discovery, ESPN, and VHI/ includes 660 monthly commercials plus free add ons for psa announcements about Adult Education monthly investment of $5040 per month April, May and June- includes Fitzgerald, Douglas and Tifton markets (ECTC) g. Douglas TV- (ECTC) h. Fun Channel 60second spots are $7 per spot and 30 second spots are $5 per spot- covers Wilcox, Ben Hill, Tift, Lowndes, Brooks and Atkinson counties if on Mediacom cable. (Both VTC/ECTC) i. Cordele very little buy (ECTC) Online Advertisements VDT website, city of Valdosta website, TweenTribune, MySpace, Facebook, Twitter, Valdostaconnect.com, HeyYawl.com, BlackCrow media websites, Fitzgerald newspaper website Printed Marketing Materials: 1. Economic Development class schedule/information 2. Postcards to all current high school seniors in? 3. Postcards to all current high school sophomore and juniors in? 4. Postcards to all high school parents in? 5. Postcards to all adult education students in? 6. Direct mail piece to all current students about coming changes and then maybe a letter? 7. Posters, flyers, table tent cards to be distributed in quarterly to all campus locations and local restaurants, libraries, etc 8. New posters for all high schools to be given out over the summer for the coming fall print 6000 total (must outsource) 9. Program card printing 10. Student Calendars printed and distributed in April/May/June 11. Printing of College View Book to be used for recruiting 5000 to 7500 to start (must outsource) 12. New admissions folders ( use Colson s if we can) new design x12 banners for Fitzgerald and Ocilla (Howard to handle) 14. Trayliners for Wendy s and Chickfila 15. Student Services Quarterly Postcard printing/financial Aid Postcards/Registration Postcards = $ 16. Recruiting cost for printing of direct mail pieces, flyers, brochures, etc = $ 17. Other printing cost for program/services direct mail outs, brochures, Work Ethics Folders, posters, etc = $ 18. Annual Report Printing = $ Rack card printing = $ 20. Student Calendars = paid for by SGA 21. Admissions folders for each area ( Moody AFB, CWFDC, Adult ED, General Admissions, T&I, Cont. Ed, Business Education, & Allied Health) = 11,000 (500 each) 22. Printing of College View Book to be used for recruiting = Page 9
10 Postage * For direct mail pieces quarterly postcards, class schedules * For direct mail pieces for specific programs or services Billboards Magazines Billboards strategically placed in all service areas based on high traffic and visibility to be up for pre-merger ads from April to June and then changed in July for after merger. Total cost= $4400 per month Locations: Fitzgerald (1) across from Walmart Ocilla (1) route 129 between BenHill/Irwin Douglas (2) one on bypass at Walmart and one by high school Adel (2) by new high school and on elm street Quitman Nashville Valdosta 5 total w/ 1 being a digital Direct Mail Pieces see printing Coffee Magazine Georgia Trend South Georgia Business magazine- ad in May edition half page at $455 Valdosta Lowndes Chamber Progress Valdosta Magazine- ads running in March, June and September Valdosta Scene Magazine run ½ page ads full color $455 per ad) goes to home with incomes over $65000 annually VDT Health Matters run allied health ad ( ½ page ads at $446 per ad full color) reaches 11,500 people in area. Flyers/Handouts/Table Tent Cards/Posters see printing High School Specific Events/Visits WGTC s recruiting department makes monthly visits to local high schools and sets up a table during lunch hours. During the year, we will provide them with marketing materials and promotional items to hand out about the coming college as well as create a banner to be used at the table. Also, we will provide a copy of the merger video and a laptop so that they can show the video during the visits. Visiting Dates: Page 10
11 WGTC works closely with local school systems, boys and girls clubs and other non-profit organizations through sponsorships of events, sporting events, yearbooks, etc As these request come in we will make sure that each ad, promotion reflects the new image of the college and the coming year. At this time there are too many to list and we do not know which new ones will come in over the next few months. Events GeekFest Media Day Faculty/Staff events Student Activities events Merger kickoff event on each campus in July Subscriptions * service area newspaper subscriptions * area magazine subscriptions Other Miscellaneous: Valdosta Greeting Service FYI Guide full page ad used in all Lowndes, Cook, Berrien and Lanier counties $900 Valdosta Mall Smartlite Ad mall display renews in April so a new ad will go up $2250 South Georgia MotorSports Park programs- front of program full page- already done Moody AFB 2010/2011 Directory- two full page ads- already done Department of Labor visits by WGTC Recruiting Department Valdosta Greeting Service $340Smartlite Ad mall display $2250 Valdosta Magazine ad (1/2 page ads in 4 editions) $2800 Area school sponsorships (yearbooks, athletics) $800 Event Sponsorships (booth rentals, entry fees, registration) $2748 Valdosta Lowndes County Chamber of Commerce book (back page ad) $ Progress Magazine 3 ½ pg ads throughout coming year $1350 Promotional Items and Marketing cost for new Alumni organization $10,000 Additional Promotional Item orders to replenish throughout year (CWFDC & Adult Ed) $5,000 4 Intern Stipends( 500 each) $2000 Events (general fund to pull from for school wide events) grand openings, open houses, etc $5000 Office Supplies/Materials (includes cloth cleaning, miscellaneous for school events, office supplies) $3000 Travel and Association Memberships $2500 Page 11
12 Page 12
Marketing Plan for Southeastern Technical College 2012-2013
Marketing Plan for Southeastern Technical College 2012-2013 Marketing Plan for Southeastern Technical College Purpose of Plan Southeastern Technical College prides itself on providing accessible, high
More informationDanville Area Community College Marketing & Recruitment Plan 2009-2012
Danville Area Community College Marketing & Recruitment Plan 2009-2012 Mission: Danville Area Community College is committed to providing quality, innovative and accessible learning experiences which meet
More informationChapter 19 Advertising. Section 19.1 Advertising Media Section 19.2 Media Measurement and Rates
Chapter 19 Advertising Section 19.1 Advertising Media Section 19.2 Media Measurement and Rates Advertising Media Key Terms promotional advertising institutional advertising media print media transit advertising
More informationIntroduction to Marketing Planning. The Process: Phase One and Phase Two
y t i n u m m o 2 C 1 a 0 n 2 i l o r 9 a 0 0 C 2 l, a r n t a n l e P C g n i t e k r a M e g e l Col s, e i g e t a r, St s l a o G : s o e w c T n e e i s d u A Pha t e g r a &T, s c i t c Ta Prepared
More informationFY 08-09 Marketing, Public Engagement and Community Relations Overview. Quality of Life Committee February 23, 2009
FY 08-09 Marketing, Public Engagement and Community Relations Overview Quality of Life Committee February 23, 2009 Purpose Provide information regarding the FY 08-09 Dallas Park and Recreation Department
More informationProposed Committee Action No Action Required Information Only. Background Information. Integrated Marketing Budget Year-End Summary
AGENDA ITEM: VI B Florida Polytechnic University Board of Trustees Strategic Planning Committee June 2, 2014 Subject: Integrated Marketing Year-End Review Proposed Committee Action No Action Required Information
More informationZydeco Marathon. Sponsorship prospectus
Zydeco Marathon Sponsorship prospectus 2015 Who We Are The Zydeco Marathon will be a USATF endorsed and certified full and half marathon, run on March 8, 2015. Runners will circle Lafayette, LA on a course
More informationFunction: Admissions Marketing. Function: Public Relations. ensuring the MVC brand is recognizable on all materials. Using the same logo, etc.
Missouri Valley College Marketing & Media Relations Assessment and Planning Report Year: FY 14 Service Program: Marketing & Media Relations Supervisor: April DeGraff I. Mission The mission of the Marketing
More informationIndependence Chamber of Commerce 2010 Santa-Cali-Gon Days Festival. 2011 Awards for Communication Excellence Category 5: Campaigns & Programs
Independence Chamber of Commerce 2010 Santa-Cali-Gon Days Festival 2011 Awards for Communication Excellence Category 5: Campaigns & Programs SUMMARY The Independence Chamber of Commerce hosts the annual
More informationINVESTORS AND SPONSORSHIP PROPOSAL
INVESTORS AND SPONSORSHIP PROPOSAL Eve nt Produc e r: Charlie "Rock " Jimenez www.talentcircleagency.com PROPOSAL TABLE OF CONTENTS EVENT OUTLINE 1. Concert Event 2. Event Background 3. Target Spectators
More informationCOMMUNICATIONS PLAN (Internal & External)
HAMPTON CITY SCHOOLS COMMUNICATIONS PLAN (Internal & External) EVERY CHILD, EVERY DAY, WHATEVER IT TAKES! September 2011 One Franklin Street Hampton, Virginia 23669 757-727-2000 www.sbo.hampton.k12.va.us
More informationCOMMUNITY EVENTS. sponsorship media kit
sponsorship media kit P83 PARTY P83 PARTY OFFICIAL NAME: P83 PARTY TIME: 4:00pm 9:00pm LOCATION: 83rd Ave @ Peoria Sports Complex DATE: Saturday, March 22nd, 2014 LAST YEAR S ATTENDANCE: 4,000 DEMOGRAPHICS:
More informationPublicity Advertising Marketing
Publicity Advertising Marketing Let the World Know About You Publicity of your swim program: To some clubs this is the unknown world beyond the pool deck. Where do we locate a Coach? How do we let swimmers
More informationNovember 2-6, 2015. Celebrate Your Eye Care Team. Ophthalmic Medical Technicians Week
Ophthalmic Medical Technicians Week November 2-6, 2015 Celebrate Your Eye Care Team Providing Certification and Education for Eye Care Excellence Since 1969 6th ANNUAL OPHTHALMIC MEDICAL TECHNICIANS WEEK
More information117 No-Brainer Ways to Attract New Clients. By Rick Telberg cpatrendlines.com
117 No-Brainer Ways to Attract New Clients By Rick Telberg 1 Do Something, Anything, NOW! I call these no-brainers because, although they require some thought and effort, there s nothing revolutionary
More informationNHSCA Media Kit 2015 Audience Profile Other NHSCA facts
The National High School Coaches Association (NHSCA) was founded in 1989 and operates as a 501c3 non-profit organization. The national office is located In Easton, Pennsylvania. The mission statement of
More informationRacial/Ethnic and Gender Diversity in Nursing Education
Racial/Ethnic and Gender Diversity in Nursing Education Southern Regional Education Board 592 10th St. N.W. Atlanta, GA 30318 (404) 875-9211 www.sreb.org COUNCIL ON COLLEGIATE EDUCATION FOR NURSING Acknowledgments
More informationCOMMUNITY SERVICES DEPARTMENT COMMUNITY EVENTS SPONSORSHIP MEDIA KIT
COMMUNITY SERVICES DEPARTMENT 2015 COMMUNITY EVENTS SPONSORSHIP MEDIA KIT P83 PARTY 3:00pm 9:00pm 83rd Ave @ Peoria Sports Complex March 21, 2015 6,500 Age Range of 25-50 Local newspapers, online radio,
More informationAmerican Association of Community AACC_... AACC_... small jpg. Welcome & Background Marketing Cycle PC Enrollment Management Plan Q & A
AACC_... small jpg AACC_... small jpg Anna Solley, President, Phoenix College (anna.solley@pcmail.maricopa.edu) Casandra Kakar, Vice President of Workforce Development & Interim Vice President Academic
More informationUniversity Relations Case Studies
College of Education Problem Enrollment in the College of Education graduate programs had collectively declined for the past three years prior to the 2010-11 school year. Budget Initially, the College
More informationCity College of San Francisco 2015 Marketing Overview For the PGC. Pamela Cox-Otto, Ph.D. - Interact Communications
City College of San Francisco 2015 Marketing Overview For the PGC Pamela Cox-Otto, Ph.D. - Interact Communications Fall 2015 Marketing Future Focused. Fall 2015 Marketing: Audiences General Audience Prospective
More informationCal-Hi Sports Bay Area Sponsorship Opportunity Proposal
Cal-Hi Sports Bay Area Sponsorship Opportunity Proposal 2014-2015 Season Who We Are Now in our 13 th season, the Emmy Award-winning Cal-Hi Sports Bay Area is the number one high school sports show in the
More informationPlan for Integrated Marketing University of Wisconsin-Stout 2010-2011 Plan
Plan for Integrated Marketing University of Wisconsin-Stout 2010-2011 Plan The 2010-2011 plan for integrating all university marketing efforts begins with the premise that our marketing efforts are an
More informationENTERTAINMENT, MEDIA & ADVERTISING MARKET RESEARCH HANDBOOK 2015-2016
ENTERTAINMENT, MEDIA & ADVERTISING MARKET RESEARCH HANDBOOK 2015-2016 Published by Richard K. Miller & Associates December 2014; 355 pages; ISBN # 9781577832010 PART I: MARKET SUMMARY 1 MARKET ASSESSMENT:
More informationDivision of Communications Strategic Plan
February 20, 2013 Division of Communications Strategic Plan The Division of Communications is team of talented, dedicated communications professionals who work to tell the story of Eastern Michigan University.
More informationDegree Programs Offered. Minors Offered. Special Requirements. 236 School of Journalism and Mass Communications
236 School of Journalism and Mass Communications Phone: (512) 245-2656 Office: Old Main 102 Fax: (512) 245-7649 Web: http://www.masscomm.txstate.edu Degree Programs Offered BA, major in Mass Communication
More informationNamed a Top 100 Job Board by WEDDLE S in 2009. Sponsors of the SMA, SHRP & HRMAC Chicago Chapters
Named a Top 100 Job Board by WEDDLE S in 2009 Sponsors of the SMA, SHRP & HRMAC Chicago Chapters Exclusive Career Content Provider for SMA of Greater Chicago in 2009 Awarded the 2005 Best Employment Online
More informationREQUEST FOR PROPOSAL DOWNTOWN MARKETING CAMPAIGN BID NO. 918-0319-09F April 22, 2009
Company Name Administrative Advertising & TOTAL Notes Costs Marketing Costs The Placemaking Group 8,940.00 109,700.00 118,640.00 REQUEST FOR PROPOSAL DOWNTOWN MARKETING CAMPAIGN BID NO. 918-0319-09F April
More informationNewport High School Communication Plan
Newport High School Communication Plan The purpose of the Newport High School Communications Plan is to present a clear and concise framework for communicating with our school community. This plan will
More informationExternal Relations Committee Marketing Plan -- Goals and Strategies 2014-15 Academic Year
External Relations Committee Marketing Plan -- Goals and Strategies 2014-15 Academic Year Strategic Directions: Advance the College s mission by: Positioning East Georgia State College to compete for academically
More informationMidland College Syllabus Comm 2330 Introduction to Public Relations SCH (3-0)
Midland College Syllabus Comm 2330 Introduction to Public Relations SCH (3-0) Course Description This course will explore the history and development of public relations and present the theory and process
More informationOIA Fall 2015 Enrollment Marketing & Promotions
Napa Valley College Board of Trustees August 13, 2015, Regular Meeting Agenda Item 8.5. OIA Fall 2015 Enrollment Marketing & Promotions (updates: 8/10/15; 7/6/15, 5/15/1; original created April 1, 2015)
More informationAtlantic Cape Community College Branding Communication Plan
Atlantic Cape Community College Branding Communication Plan STEP 1: Research: Capital campaign and branding research summary To determine whether Atlantic Cape Community College was ready to begin a capital
More informationConvention & Exhibition Attendance Marketing Best Practices Study SPECIAL REPORT DEVELOPED BY:
Convention & Exhibition Attendance Marketing Best Practices Study SPECIAL REPORT DEVELOPED BY: Convention & Exhibition Attendance Marketing Best Practices Study Table of Contents INTRODUCTION... 3 EXECUTIVE
More informationExhibitor Booth Marketing Packages. Marketing & Show Promotional Opportunities
Exhibitor Booth Marketing Packages PACKAGE A: Included with your Booth Purchase Show Program - Directory Listing with Company Name Vendor Listing - Website Listing with Company Name & Logo Show Specials
More informationWalters State Branding and Graphic Standards Guide
Walters State Branding and Graphic Standards Guide Introduction Walters State Community College is recognized regionally and nationally for its commitment to quality in all aspects of the institution.
More informationInternational Year of Chemistry (IYC) 2011 Event Planning Guide
International Year of Chemistry (IYC) 2011 Event Planning Guide FINDING PARTNERS Determine who could celebrate IYC with you in your local area. Potential partners include: American Chemical Society groups
More informationTactics for Successful Marketing
Tactics for Successful Marketing Celebrate National School Breakfast Week One of the easiest ways to promote your breakfast program is to celebrate National School Breakfast Week, held annually during
More informationSPONSORSHIP PACKAGES
SPONSORSHIP PACKAGES WHAT IS FALL FEST? Candler Park s Fall Fest is one of in-town Atlanta s most treasured festivals. This two-day event attracts 15,000 + festival attendees per day. Fall Fest is a fun,
More informationFord Amphitheatre Summer Season Partnership Program
Ford Amphitheatre Summer Season Partnership Program MARKETING PLAN & BUDGET PARTNER: TITLE OF PROGRAM: DATE OF PERFORMANCE(S): TOP MARKETING GOALS: Examples: to grow our audience by 25%; to reach out to
More information2020 Census Program Management Review
2020 Census Program Management Review 2015 Census Test Communication Activities Tasha Boone Decennial Directorate April 8, 2015 Final V1.0 Outline 2015 Census Test Communications Research Landscape Timeline
More informationAdvertising. Chapter 14. Read to Learn Define advertising. Section 14.1 Advertising Media
Chapter 14 Advertising Section 14.1 Advertising Media Read to Learn Define advertising. List types of media that businesses use to reach potential customers. The Main Idea Businesses must find ways to
More informationHow To Communicate With Your Stakeholders
COMMUNICATIONS PLAN 2014-2015 The Excelsior Springs School District is committed to open, honest and ongoing communication with our stakeholders. We understand that maintaining a two-way conversation with
More informationacres in Charleston, Illinois. Eastern provides the total education experience, while maintaining those
About EIU Eastern Illinois University is a comprehensive institution, fully accredited by the Higher Learning Commission of the North Central Association. The university is located on 320 beautifully landscaped
More informationDesign Marketing Advertising Pricing Summary
M.G.Hurston creativity above the rest & Design Marketing Advertising Pricing Summary A b o u t M. G. H u r s to n M.G.Hurston specializes in creating high end print and marketing collateral for individual,
More informationPLAN COMMUNICATION 2015-2016. Arlington. Public Schools. Educating all students, preparing and inspiring them to achieve their full potential.
COMMUNICATION 2015-2016 PLAN Educating all students, preparing and inspiring them to achieve their full potential. 315 N. French Ave., Arlington, WA 98223 360-618-6217 www.asd.wednet.edu Arlington Public
More informationAugust 2, 2014, 600 cyclists and 10,000+ spectators will descend upon the streets of DOWNTOWN DULUTH for a distinctly American brand of bike racing.
Spincycle Sports would like to invite you to take part in an exciting opportunity that will benefit the health and wellness of local residents. Our goal is to capitalize on the speed, adrenaline and excitement
More informationSchool Counselors. Alphabet represented: Ms. Stengel. LHHS Presenters: Mrs. Pressley Mrs. Krueger. Asst. Principal, Athletic Director
LHHS Presenters: School Counselors Alphabet represented: Mr. Becker Principal Ms. Stengel A-D Mr. Burger Mrs. Thompson Asst. Principal, Athletic Director Math Dept. Chair Mrs. Pressley Mrs. Krueger Ms.
More informationPAYING IT FORWARD -STATEWIDE 2015 MEDIA IMPRESSIONS- 31,000 12,000 54,000 133,000 250,000 135,000 FACEBOOK/INSTAGRAM/TWITTER 18,200,000
PAYING IT FORWARD Supporting the New Jersey AIDS Walk is an incredible opportunity for your business to invest in the community while helping raise awareness and much needed funds for the fight against
More informationWodonga Children s Fair 2015 Sponsorship proposal
Wodonga Children s Fair 2015 Sponsorship proposal Date Sunday, October 25, 2015 Time Location Audience 10am to 3pm Wodonga racecourse and showground precinct, Hamilton Smith Drive, Wodonga 10,000 to 15,000
More informationDavis Applied Technology College Public Relations Policy and Procedures Approval Date: December 12, 2011
Davis Applied Technology College Public Relations Policy and Procedures Approval Date: December 12, 2011 1. Purpose 1.1. This policy standardizes production criteria for the College brand image, publications,
More informationMidland College Syllabus Comm 2330 Introduction to Public Relations SCH (3-0)
Midland College Syllabus Comm 2330 Introduction to Public Relations SCH (3-0) Course Description This course will explore the history and development of public relations and present the theory and process
More informationUniversity of Arkansas at Little Rock Summary of Estimated Revenues and Budget Allocations for the Fiscal Year Ending June 30, 2015
Little Rock Campus University of Arkansas at Little Rock Summary of Estimated Revenues and Budget Allocations for the Fiscal Year Ending June 30, 2015 FY 2012-13 PERCENT FY 2013-14 PERCENT FY 2014-15 PERCENT
More informationMarketing Plan RSU Hillcats
Marketing Plan RSU Hillcats List Table of Contents Executive Summary Overview The RSU Marketing Management Spring 2008 class has been retained by the RSU Athletics Department to develop a marketing plan
More informationAdvertising & Marketing Opportunities
Advertising & Marketing Opportunities Members in Motions: FREE When your business wins an award, hires new executives, introduces new products, etc., let us know and we ll put it in our Compass Points
More informationPUBLIC RELATIONS BULLETIN 17 MUNICIPAL RECREATION. Onatario Ministry of Tourism and Recreation
PUBLIC RELATIONS BULLETIN 17 MUNICIPAL RECREATION Onatario Ministry of Tourism and Recreation What is Public Relations? What is the Purpose of PR? What Does PR Involve? What Resources are Available? Are
More informationA Survey of Needs and Services for Postsecondary Nontraditional Students
A Survey of Needs and Services for Postsecondary Nontraditional Students Part III: A Survey of School Departments As an initiative for the Perkins Career and Technical Education Grant, this survey is designed
More informationMonterey Peninsula College Marketing Plan Proposal
Monterey Peninsula College Marketing Plan Proposal Submitted by: Armanasco Public Relations, Inc. And Associates, Interact Communication and The Wecker Group "Community Colleges, which handle the vast
More informationCARNAVAL MIAMI GENERAL ASSETS & BENEFITS The following are some of the assets associated with ALL levels of Sponsorship for Carnaval Miami ten
CARNAVAL MIAMI GENERAL ASSETS & BENEFITS The following are some of the assets associated with ALL levels of Sponsorship for Carnaval Miami ten different events, ten different demographics, ten venues within
More informationMarketing in Tough Economic Times
Marketing in Tough Economic Times 2013 1 First Things First Marketing everything you do to build awareness of your company and products. Sales - everything you do to convert marketing interest to a purchase.
More informationWHY DO OUR SCHOOLS NEED A MARKETING PLAN?
WHY DO OUR SCHOOLS NEED A MARKETING PLAN? Public schools have historically not viewed marketing their product as an essential, or even appropriate, function. Yet planned or not, each school does present
More informationCommunicating and Marketing for All-Electronic Toll Collection. Brought to you by the IBTTA Communications Committee
Communicating and Marketing for All-Electronic Toll Collection Brought to you by the IBTTA Communications Committee 2010 All Electronic Tolling Campaign Reasons to Convert 92% of our customers use the
More informationBusiness Plan. Collegiate Veterans Association FLORIDA STATE UNIVERSITY 1
FLORIDA STATE UNIVERSITY 1 Collegiate Veterans Association Business Plan 2013 2014 Prepared by Abby Kinch (President, Collegiate Veterans Association) Andrew Sloan (Director, Veterans Student Union) 2
More informationADAPTING ONLINE. Internet Consulting and Website Design
ADAPTING ONLINE Internet Consulting and Website Design INTERNET MARKETING WEBSITE DESIGN, CONTENT SEO, PAID ADVERTISING, SOCIAL MEDIA, DIRECTORIES, REVIEW SITES & HOW TO MAKE IT ALL WORK FOR YOU Connect
More informationIn This Together US 41 Project Communications Guide for Businesses During Construction
US 41 is a major north-south transportation corridor in Wisconsin, and the expansion project that will take place through 2016 in Brown and Winnebago counties is one of the largest highway projects in
More informationThings We Don t Talk About
Red Tent & Screening Planning Toolkit Things We Don t Talk About Women s Stories from the Red Tent A ilm by Dr. Isadora Gabrielle Leidenfrost TABLE OF CONTENTS About the Film... 2 FAQ s... 2 About this
More informationCommunication Plan March 3, 2014
Communication Plan March 3, 2014 Developed by the Communications Team Chris Gaddis, Police Chief Debbie Burke, City Clerk Brooks Wall, City Receptionist In partnership with Joy Johnston, Mojo Strategies
More informationDivision of Student Life. Division of Student Life Internship Opportunities Spring 2015
Division of Student Life Division of Student Life Internship Opportunities Spring 2015 The Division of Student Life has 17 credit-bearing internships within the areas of Student Life, Campus Recreation,
More information2015 Media Planning Handbook
2015 Media Planning Handbook Promoting the U.S. Professors of the Year Award www.usprofessorsoftheyear.org 2015 U.S. PROFESSORS OF THE YEAR MEDIA PLANNING HANDBOOK 1 TABLE OF CONTENTS Capitalizing on Award
More informationStudent Internship Information
Student Internship Information Athletics Marketing and Promotions The University of Alabama Thank you for your interest in the internship opportunities that we have available in the Alabama Athletics Marketing
More informationAdvertising & Sponsorship Opportunities
Advertising & Sponsorship Opportunities VoiceAmerica is the single largest producer of original Internet talk radio programming in the world, with unparalleled scope and reach. That should be enough to
More informationTAX PRACTICE MARKETING HANDBOOK TABLE OF CONTENTS
CHAPTER 1: MARKETING PLANNING Strategic Marketing Planning 1 Target Market 3 Mass Marketing and Targeted Advertising 3 Reach and Frequency 4 Designing Effective Ads and Copy 4 Trade Names 4 Bootstrap Marketing
More informationUniversity of Michigan Media Co-op Advertising program
University of Michigan Media Co-op Advertising program The U-M Media Co-op Advertising Program (the Co-op Program) provides University of Michigan Schools/Colleges/Units the opportunity to promote and
More informationSundays, 10am - 5pm 2013 June 9 - September 22. On Park City s Historic Main Street SPONSORSHIP PACKET
Park City s Historic Main Street Open-Air Market Sundays, 10am - 5pm 2013 June 9 - September 22 On Park City s Historic Main Street SPONSORSHIP PACKET WHAT IS PARK SILLY SUNDAY MARKET? Park Silly is a
More informationLet s Talk Business Talk Radio Information and Media Kit 2013-2014
Let s Talk Business Talk Radio Information and Media Kit 2013-2014 The Show Vision: To provide a media platform for small businesses to share experience, knowledge and stories for the benefit of aspiring
More informationNATIONAL FBLA-PBL WEEK
NATIONAL FBLA-PBL WEEK FEBRUARY 9 15, 2014 FBLA-PBL Week is a great way to get your chapter in the news and promote the organization in your school. Here are some ideas to help you prepare for the annual
More informationCaribbean Days Festival. July 25 & 26. 2015 Sponsorship, Advertising and Promotional Opportunities
Caribbean Days Festival July 25 & 26 2015 Sponsorship, Advertising and Promotional Opportunities Presented by the Trinidad & Tobago Cultural Society of British Columbia Welcome to Caribbean Days Festival...
More informationSenior Services Marketing Goals & Tactics
Senior Services Marketing Goals & Adding years to people s lives through the magic of science and medicine, however impressive, is an insufficient ambition for American Society. Our objective must be to
More informationWashburn School District Communication Plan
External Communication Internal Communication School Board Community District Administrator Parents Administrative Team (Principal, Dir Sp Ed, Dir Bldg/Gr, Dir of Tech, Financial Manager, Admin Ass t.,
More informationPUBLIC RELATIONS What can I do with this major?
PUBLIC RELATIONS What can I do with this major? ACCOUNT MANAGEMENT Sales Development Marketing Event Planning Employee or Member Relations Media Relations Customer Service Public relations fi rms representing:
More informationchicago milwaukee JANUARY 2015 9-11 FEBRUARY 2015 13-15 www.muskieexpo.com 160 Booths! Seminars on Water World Championship Lure Building Contest
chicago JANUARY 2015 9-11 FEBRUARY milwaukee 2015 13-15 160 Booths! Seminars on Water World Championship Lure Building Contest Sunday Kids Day Show Hotel with Show Specials www.muskieexpo.com Muskie Expo
More informationClient Questionairre. Website Design Checklist
Client Questionairre Website Design Checklist Every website design project begins with a plan! We ve created this to help you define your requirements, preferences, and resources. When you put the plan
More informationWhat is paid advertising? How does advertising differ from media relations? You pay the media outlet to air advertisements
USDA SNAP / Communication Channels / Paid Advertising / 1 Paid Advertising What is paid advertising? Paid advertising, otherwise known as paid media, is the airing of campaign messages or advertisements
More informationA Model for Making Sense Out of Marketing ROI Measurements
A Model for Making Sense Out of Marketing ROI Measurements M easuring and improving marketing ROI is a process. It's not a one-shot deal. It's an ongoing effort, an integral part of well-oiled marketing
More information2014 Advertising and Sponsorship Opportunities
2014 Advertising and Sponsorship Opportunities A Members-Only Exclusive Orange County Chamber of Commerce EVENT SPONSORSHIPS ADVERTISING Event Opportunities Each sponsorship includes the following: Your
More informationShred Cancer Participant Packet
Shred Cancer Participant Packet Next Event: Saturday June 6, 2015 Table of Contents Welcome Letter... 1 Franchisee Event Planning Checklist... 2 Helpful Media Contact Information... 4 Sponsorship & Fundraising
More informationLancaster City School District Communications & Marketing Plan
Lancaster City School District Communications & Marketing Plan COMMUNICATIONS & MARKETING PLAN VISION STATEMENT Lancaster City School District s goal is to make LCSD-TV self sufficient. This can be achieved
More informationFall 2014 LACCD District-wide Student Survey Results - Los Angeles Mission College
Fall 2014 LACCD District-wide Student Survey Results - Los Angeles Mission College ***For data interpretation purposes, please use the column as it excludes respondents who skipped the question.*** Gender
More informationMedallion Awards. Winners HOT MARKETING TOPICS FOR A DIGITAL WOR. Miami, Florida November 7-9, 2010 DISTRICT 2 CONFERENCE 2O1O
2010 NCMPR NCMPR District 2 Conference DISTRICT 2 CONFERENCE 2O1O Miami, Florida November 7-9, 2010 Medallion Awards HOT MARKETING TOPICS FOR A DIGITAL WOR Winners NOVEMBER 7-9 MIAMI, FLORIDA Printed Publications
More information2014-2015 Guide to Advertising & Sponsorships STEMjobs.com
2014-2015 Guide to Advertising & Sponsorships STEMjobs.com STEM Jobs I www.stemjobs.com I P: 412-269-1663 x147 STEM JOBS LINKS EDUCATION TO CAREERS Despite the country s unemployment rate, 67% of chronically
More informationJuly 2015. Communications and Marketing Plan 2014-2016
Communications and Marketing Plan 2014-2016 1. Executive Summary / Introduction... 3 2. Communications Plan... 4 1. Roles and Responsibilities... 4 2. Communications Calendar... 4 3. Communications Policies...
More information2012 Annual Survey of Journalism & Mass Communication Enrollments
212 Annual Survey of Journalism & Mass Communication Enrollments Tudor Vlad Lee B. Becker Holly Simpson Konrad Kalpen James M. Cox Jr. Center for International Mass Communication Training and Research
More informationPARTNERSHIP OPPORTUNITIES
PARTNERSHIP MARKETING AT SANTANA ROW SANTANA ROW With a prime location in a key market, proven shopping traffic, and targeted demographics, Santana Row is an ideal environment for consumer promotions.
More informationGET INVOLVED HOW TO HOST A MOVIE SCREENING. Proud2Bme.org/oncampus. Use this guide to organize a movie. screening on your campus, community
GET INVOLVED Proud2Bme.org/oncampus HOW TO HOST A MOVIE SCREENING Use this guide to organize a movie screening on your campus, community center or workplace. It s easy to do and has a big impact screenings
More informationCSCMP Roundtable Marketing Guidebook
CSCMP Roundtable Marketing Guidebook 2 Table of Contents Section 1 Introduction 4 CSCMP Mission CSCMP Vision CSCMP Goals Section 2 Roundtable Marketing Objectives 4 Support the CSCMP Mission, Vision and
More informationCommunications and Marketing Checklist For School Developers
The California Charter Schools Association s Communications and Marketing Checklist For School Developers You ve done it you have successfully written your petition. Now comes the next step making sure
More informationA Premier Event For Premier Sponsors!
A Premier Event For Premier Sponsors! The third annual Houston Rhythm and Blues Half Marathon and 5K on February 9, 2014 garnered a field of nearly 4000 runners from 31 states. It was a rousing success
More informationHOW TO GENERATE PUBLICITY FOR YOUR NATIONAL SKILLS WEEK EVENT
HOW TO GENERATE PUBLICITY FOR YOUR NATIONAL SKILLS WEEK EVENT INTRODUCTION This guide has been developed to help you to promote your National Skills Week event. It provides a range of ideas, even taking
More informationHow has your total amount of time spent online changed over the last two years?
Online Reader Surveys These online reader surveys were created and conducted by students at the School of Journalism and Mass Communication at the University of North Carolina at Chapel Hill in spring
More informationSPONSORSHIP INVESTMENT SIGN ON TO HELP FIGHT HIV & AIDS
SPONSORSHIP INVESTMENT SIGN ON TO HELP FIGHT HIV & AIDS THURSDAY, APRIL 24, 2014 ONE DAY A YEAR TO RAISE FUNDS FOR HIV & AIDS IN NORTHERN NEVADA Dining Out For Life is an international, annual fundraising
More information