Mina Varsani. Been there, done it, got the T- shirt. Life in Med Comms
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1 Mina Varsani Been there, done it, got the T- shirt. Life in Med Comms
2 Today I m going to talk about......my experiences...working in med comms...key skills needed
3 A bit about me... BSc in Applied and Human Biology from Aston University PhD in Pharmacology from University College London
4 A bit about me... BSc in Applied and Human Biology from Aston University PhD in Pharmacology from University College London Science media 1 year Trainee Agencies Freelance
5 A bit about me... BSc in Applied and Human Biology from Aston University PhD in Pharmacology from University College London Science media 1 year Medical writer 10 years Trainee Agencies Freelance
6 A bit about me... BSc in Applied and Human Biology from Aston University PhD in Pharmacology from University College London Science media 1 year Medical writer 10 years Account manager 6 years Trainee Agencies Freelance
7 I worked for 2 very different agencies... Ogilvy Healthworld (Ogilvy & Mather) Part of the WPP adverusing group 162,000 employees worldwide 20 agency staff TVF CommunicaUons Small, bouuque agency 120 employees in London offices 30 agency staff
8 Working in med comms... Client services Winning new business Delivering to Ume and budget Main client contact Editorial All scienufic content development Some client meeungs ProducUon Designing, programming, formayng final products
9 Projects I have worked on... Printed materials Leaflets for pauents with leukaemia Product monographs about psoriasis Training manuals for sales teams about cardiovascular disease Clinical papers on transplant medicauon
10 Projects I have worked on... Printed materials Leaflets for pauents with leukaemia Product monographs about psoriasis Training manuals for sales teams about cardiovascular disease Clinical papers on transplant medicauon MulUmedia Websites on wound management Intranet sites training sales forces on obesity E- learning programs for communicaung effecuvely with pauents DVDs for breast cancer consultants
11 Projects I have worked on... Printed materials Leaflets for pauents with leukaemia Product monographs about psoriasis Training manuals for sales teams about cardiovascular disease Clinical papers on transplant medicauon MulUmedia Websites on wound management Intranet sites training sales forces on obesity E- learning programs for communicaung effecuvely with pauents DVDs for breast cancer consultants MeeUngs Congresses and symposia on HIV, osteoarthrius Advisory boards on the management of chronic myeloid leukaemia Speaker meeungs on kidney transplantauon Post- meeung reports
12 As a writer... Leaflets Booklets Clinical papers Reviews Websites Intranet sites E- learning programs DVDs Speaker presentauons Agenda development On- site slide reviews Post- meeung reports
13 As an account manager... Leaflets Booklets Clinical papers Reviews Websites Intranet sites E- learning programs DVDs Speaker presentauons Agenda development On- site slide reviews Post- meeung reports Briefing materials from client Key message documents Client reviews Layout and final prints Designs and branding User funcuons Content briefing TesUng and launching ContacUng speakers Sourcing venues On- site logisucs Flights and accommodauon
14 Days are busy and varied : : : : : : : Research and content development Editorial team meeung Research and content development Client telcon Research and content development Project team meeungs Research and content development Throughout the day: Briefings and updates from clients/account managers Client telcons/visits UpdaUng project status sheets and Umesheets Content wriung, ordering references, briefing producuon teams
15 What I love about med comms Using my science background MulU- tasking Working with talented teams Exercising my brain Challenging and sumulaung work Managing complex projects Enjoying the end product CommunicaUng science
16 Your qualificauons are just the beginning... Stay calm under pressure Present yourself confidently Have excellent research skills Pick up new informauon quickly Work well in a team Enjoy wriung
17 LinkedIn uk.linkedin.com/in/minavarsani
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