How SSD Can Improve Data Center Efficiency. Jim Elliott Samsung Semiconductor, Inc Vice President Memory Marketing

Transcription

1 How SSD Can Improve Data Center Efficiency Jim Elliott Samsung Semiconductor, Inc Vice President Memory Marketing

2 Agenda IT Trends WW Impact Solutions

3 Agenda IT Trends WW Impact Solutions

4 Units, M Computing Growth Drivers Over Time 10X 100,000 10,000 Wired Internet Mobile Internet 1, Mainframe Minicomputer PC Infrastructure Requirements Source: Morgan Stanley

5 Units (Mpcs) 1,400 1,200 1, : Notebook Crosses over Desktop 2009: Smartphone Crosses over Notebook 2011: Smartphone Crosses over Total PC 2014: 1B Smartphones!?! Tablets Notebook Desktop Smartphone * Source: Gartner 36% of is Now Opened on a Mobile Device

6 WW Phone Sales (millions) 2,500 2,000 We are here 1,500 1,000 Feature Phone Sales 500 Smartphone Sales A 2007A 2008A 2009A 2010A 2011A 2012E 2013E 2014E 2015E 2016E

7 % of Traffic from Mobile Devices 75% Complete Paradigm Shift in Just 3 Years 70% 60% 50% 40% 25% 08: PC-Centric 12: Mobile-Centric 0% Source: Pandora S1, Twitter, Facebook. 5% 1%

8 $37B Forecasted Revenue by 2015 (4X today) Apps you won t be able to live without haven t been invented yet Source: Forrester Research

9 Agenda IT Trends WW Impact Solutions

10 Mobile Data Traffic Exploding Client/Datacenter Traffic Infrastructure Requirements [Exabyte] CAGR : 78% Source: CISCO VNI Mobile, 2012 Mobile Devices to Exceed the World's Population in 2012

11 Big Data: Technology & Social Transformation The World creates 5 Exabytes of data every 2 days (Roughly the same amount created between the dawn of civilization and 2003) Mass Market Big Data Impact Personalized Managing Big Data Effectively: Optimal Marketing / Communication / Advertising

12 Servers and Storage Growth Increase of Servers & Storage Leads to Mass Energy Consumption WW Server Install Base (M pcs) 35M CAGR: 10% 45M WW Data Center Storage (Exabytes) CAGR: 47% 115EB 23EB More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years Source: Gartner Q1 12

13 Data Center Energy Consumption Growing WW Data Centers: 30B Watts Nuclear Power Plants: 30 = The US accounts for 25% ~ 33% of WW D.C. Electricity Data centers use ~2% of all electricity in the US Could use 10% of Pac NW Region s Power by 2030 Sources: NY Times Article Sept 12; Dr. Jonathan Koomey

14 Data Center Power Becoming Mainstream A single data center can use more power than a medium-size town

15 NYT Article: Data Center Energy Efficiency 6% to 12% % of Electricity used to power server for actual computational purposes NY Times Article September 23, 2012; McKinsey & Company study

16 NYT Article: Staggering Digital Information Growth >3 Million # of Data Centers worldwide, and growing NY Times Article September 23, 2012; IDC data

17 Agenda IT Trends WW Impact Solutions

18 What is Important to US CIO s??? In 2013 which of these initiatives will drive your IT investments? Cloud Computing Big Data / Business Analytics 34.0% 34.0% Security / Risk Management Application Portfolio Consolidation/Rationalization Enterprise Architecture Virtualization Mobile Application Dev. Social Media & Collaboration 23.4% 23.4% 23.4% 23.4% 27.7% 29.8% Mobile Device BYOD VOIP/Unified Communication 19.1% 19.1% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% Source: IDC 2013 CIO Sentiment Survey, Fall 2012

19 Power Consumption in Datacenter and IT Equipment Datacenter Power Consumption IT Equipment Power Draw 15% Storage 9% DRAM 17% Server 37% Facility 44% HDD/SSD 27% CPU Data Center Energy Use is Doubling Every 5 Years Source: Uptime Institute s 2012 Data Center Survey, J. Koomey s Report, Aug 2011 Source: SAMSUNG, IDC, EMC

20 Samsung Green DDR3 Power Savings Latest Generation DDR3 saves ~50% vs 1st Generation Green Memory 128GB Green DDR3 Power Consumption Gen 1 Green DDR3 57.1W Gen 2 Green DDR3 44.8W Gen 3 Green DDR3 50% Less Power 29.1W 40nm Class DDR3 2Gb 1.5V 30nm Class DDR3 2Gb 1.35V 20nm Class DDR3 4Gb 1.35V Source: Samsung Lab. 128GB DRAM based server: 8 hours active and 16 hours idle

21 Benefits of Faster Server Refresh Cycles Inefficient D.C Efficient D.C 10 year refresh 10% Virtualization High Maintenance 3 year refresh 60% Virtualization Low Maintenance Servers from 2007 or Earlier: 4% of Performance Capability Driving 60% of Energy Consumption Older Servers Power Hungry & Inefficient High Maintenance Cost Limited Capability Energy Star V.2.0 Spec Higher Efficiency Lower Power Memory 2W/GB 0.75W/GB Sources: Intel, IBM, EPA 2012

22 Latest Generation of Samsung Green Memory Power Efficiency Samsung Green Memory 1 st Gen. Green Memory 2 nd Gen. Green Memory 30nm Class 4Gb DDR3 3 rd Gen. Green Memory SSD 30nm Class SATA 3G DRAM 20nm Class 4Gb DDR3 New SSD 20nm Class SATA DRAM 20nm Class 4Gb DDR3 Introducing the NEW SM843 SSD Optimized for Data Center Use 40nm Class 2Gb DDR

23 Introducing the New SM843 SSD Put More Power Under Your Server s Hood

24 Samsung s New Green SSD Disruptive Performance 6.5W Power 79% 123X Performance W Krpm HDD SM843 SSD IOPS/Watt 15Krpm HDD SM843 SSD 269X Krpm HDD SM843 SSD

25 Power Saving Impact on Application / Database Servers 1 to 1 Replacement Ratio (SSD to HDD) App/DB Server System Level Power Reduction [Watt] 220W Memory Storage Others 20% Reduction 178W 1 to 1 15K SAS Drive Green SSD 40nm DDR3 96GB 15K rpm HDD 2xnm DDR3 96GB Green SSD

26 Power Saving Effect on Storage Servers Drastic reduction in the number of drives Storage System Level Power Reduction [Watt] 2.6KW Storage Memory Others 27% reduction 1.9KW 14 pcs: 3.5 to 1 Green SSD 120 pcs: 15K SAS Drives 20 pcs: 7.2K SAS Drives 40nm DDR3 192GB 15K rpm HDD 2xnm DDR3 192GB Green SSD Measured value based on EMC Storage

27 Green Data Center Big Data Performance Enhancement Samsung SSD allows server to perform 14.5X faster Saves 94% of system power consumption (Watts) Cold Cache Test: TPC-H HDD: ~2 hours 41 minutes 2,196 watts SSD: ~11 minutes 126 watts (Minutes) Source: Microsoft Technology Center (MTC) September Cold Cache Test: 4 Queries of TPC-H for Decision Support (DSS); When data are accessed from Disk

28 Datacenter Comparison (Legacy vs Green) Legacy Infrastructure Latest Green Solution 15K RPM HDD 1Kpcs 15K RPM HDD 2.6Kpcs 40nm DDR3 DRAM Server Storage Green SSD 1Kpcs Green SSD 300pcs + 7.2krpm HDD 430pcs 2xnm DDR3 DRAM Server: 1,000 Units + Storage 800TB 5000sq 2 Datacenter Size

29 Green Data Center - Power Saving Legacy Infrastructure Latest Green Solution Server 195 KW 160 KW -18% Storage 53 KW 22 KW -58% $ $ $ $ $ $ $ $ $ $ $ Electricity $160,000 $120,000-25%

30 Creating Shared Value Green Memory Solution What if We Updated all ~33M Servers WW?

31 Disruptive New Technology Enabled by SSD Pure Storage FlashArray All-Flash Storage, Less than the Cost of Disk V3 Systems Desktop Cloud Computing Up to 400 Windows desktops per appliance 1,000,000 writes/sec in the cloud Big Data Platform Powering Apps That transform Business

32 Call To Action Work Together to Clean the Cloud

33 Final Thoughts #1 SSD #1 Team Coincidence?

34 New Green Memory App Available Thank You