PARTNERSHIP WORKING SEO and digital marketing services for web developers and their clients

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1 PARTNERSHIP WORKING SEO and digital marketing services for web developers and their clients

2 Behind every great website is a great digital marketing plan

3 Why Consider SEO Now? By integrating SEO from the start, you show your client that your work will underpin their whole digital marketing strategy An SEO optimised website has a far better chance of ranking well on Google search results and driving high quality traffic to their site. When a website ranks well on Google, clients are happier and are far less likely to complain about your work, or expect additional work for free, or even change web developer. An integrated SEO plan......guides site structure and content......which leads to a great website that CONVERTS

4 What We Can Do For You We offer a range of digital marketing services, crafted around helping you and your clients achieve the best results. We ve shown a selection below, which can be offered individually or as a package. Website Marketing & Situation Analysis. A strategic report which considers your website within the context of its competitive marketplace. You will get a detailed analysis of the current website. Our detailed situation analysis includes a competitor review and an analysis of the client s digital footprint. Our detailed set of recommendations identifies areas for improvement and strengths on which to build. Keyword Research and Site Taxonomy. A technical SEO report in which we undertake a comprehensive keyword analysis to identify the best phrases your client should be targeting. We then create a recommendation report which guides you on site structure, navigation and content for optimum SEO performance. SEO and Digital Marketing Retainers. We provide ongoing retainer services for clients, managing SEO and digital marketing activities. As a full service digital agency we can assist with SEO, PPC, social media, marketing, and Google Analtyics projects. If they decide to take this up based on a recommendation from you, we pay a referral fee. Something you need that you don t see here? We develop custom reports and packages for clients and partners, so get in touch to discuss your specific requirements.

5 Website Marketing Situation Analysis Our website analysis provides a strategic overview of the website within the context of the marketplace. It shows you and your client what they re doing well, and what could be improved. We take the time to understand the business aims of the website and start the process with a short client questionnaire. We review more than 45 factors, including the site structure, Google robot crawl errors, on page optimisation (including Title tags and meta data), back link profile, trust signals and legal compliance. We review the Google Analytics data to identify what is or isn t working; we see what their competitors are up to, and the specific key phrases driving traffic to their competitions web sites. We provide a detailed analysis backed up by examples and finished off with a list of recommendations on Visual Design Elements, Navigation, a CMS Checklist and SEO, prioritised for you so it s easier for you to work from. The cost of the report is 585, plus VAT.

6 Keyword Research and Site Navigation Our keyword research is an extensive analysis using a variety of public and proprietary research tools, including Google s own data, in order to identify the keywords your client should be targeting. We will identify the best key phrases that will generate the right kind of traffic at the right volumes. Your client needs the optimum combination of phrases to generate high levels of traffic. We will advise on keyword difficulty, keyword themes, and competition levels. Using this analysis, we put these phrases into a practical plan of action that you will incorporate into the navigation, site structure and site content. The report comprises keyword research data in Excel format along with detailed navigation recommendations which you can share with your client. The cost of the report is 585, plus VAT.

7 SEO and Digital Marketing Retainers Our SEO and digital marketing retainers give your clients the opportunity to develop their digital presence beyond the launch of their new website. We have a team of expert consultants whose skills include search engine optimisation (SEO), pay-per-click advertising (PPC), social media marketing, Google Analytics management, marketing, and copywriting for the web. We also offer individual training for clients wanting to take these activities inhouse. We ll help your client identify the quick wins and long term strategies which will help their new website to rank highly and their business to thrive online. We offer our partners a referral fee for retainer clients, providing you with an additional revenue stream.

8 When partnering with an SEO agency trust is essential

9 Who is Hallam Internet? We re a team of digital marketing experts with a proven track record of delivering successful digital projects. We serve a broad range of delighted clients, from small and medium sized businesses right up to blue chip corporations. We re known for our plain speaking approach, strong relationships with our clients and our demonstrable results. We are the approachable experts. Hallam Internet is a Google AdWords accredited agency, and our consultants are all Google Analytics certified. We always work in partnership with a client s web developer, either on a project or a retainer basis. Our digital marketing skills complement your design and development skills, providing your clients with a competitive advantage for great digital results.

10 Who is Hallam Internet? Hallam Internet s Managing Director Susan Hallam delivered her first Internet seminar back in 1993 and was one of the first people to do so! She was as a senior lecturer in Information Technology at Nottingham Trent University and held senior digital marketing roles at British Telecom and Capital One, before deciding to take the plunge and set up her own company. Susan is well known and well connected in digital marketing circles and is the featured expert in.net magazine, award winning speaker at CEO organisation Vistage and most recently became a Fellow of the City of London. She speaks regularly at industry events around the country, and is the chairman of the East Midlands International Trade Association.

11 Some of Our Clients

12 We let our clients speak for themselves Hallam Internet are the only internet marketing company I've ever dealt with that don't rip you off. Big thanks to Sarah in particular. Emmy Gilmour Recover Clinic We quickly achieved a 46% increase in our site visitors, and very positive improvement in all site metrics. Mike Hunter BetterLanguages.com Since Hallam began working on our SEO project our rankings have risen on Google and for wooden raised beds we now rank 7th on Google. As a result we have seen our sales of these products double. We are very pleased with the professional approach your team have to improving the rankings, and the comprehensive but relevant reports we have received. Matthew Pearce Garden-Products.co.uk Business has increased by over 40% this year, and all the KPI s from our website have substantially improved. John Leach Beads Direct Ltd With the input of Hallam, Harris Balcombe have come out at the top of the Google results for a wide range of our essential keywords. Since working with Hallam, we have seen an increase in both visitors to our site and enquiries. Paul Lawrence Harris Balcombe It does seem that the new website is performing well for us we took 73 bookings in January compared to 45 in January 2012! Phillippa Hillier Eaton Manor

13 Get in touch Hallam Internet is based in the centre of Nottingham and works with clients and partners from across the country. We believe business is best done face to face where possible and would be glad to welcome you to our office, or meet you elsewhere if more appropriate. Partnerships with web developers are a big part of our business and always benefit both parties. We d love to work with you too and look forward to hearing from you. Why not follow our blog? A hub of SEO and digital marketing tips and advice from the Hallam team, it s a great way to see more of what we re about. Hallam Internet Ltd The Clock Tower Talbot Street Nottingham NG1 5GG Freephone: Local: info@hallaminternet.com